{"id":61067,"date":"2019-06-17T09:00:43","date_gmt":"2019-06-17T08:00:43","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=61067"},"modified":"2022-08-27T20:18:05","modified_gmt":"2022-08-27T19:18:05","slug":"el-ilanlari-hala-etkili-mi","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/tr\/business-marketing\/are-flyers-still-effective\/","title":{"rendered":"El ilanlar\u0131 hala etkili mi?"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div><p>Y\u0131llard\u0131r, <a href=\"https:\/\/www.solopress.com\/blog\/tr\/el-ilanlari-brosurler\/\">Flyers<\/a> i\u015fletmelerin \u00fcr\u00fcn ve hizmetlerini tan\u0131tmalar\u0131na yard\u0131mc\u0131 olmak i\u00e7in b\u00fcy\u00fck bir ba\u015far\u0131yla kullan\u0131lmaktad\u0131r. Peki el ilanlar\u0131 dijital \u00e7a\u011fda etkili midir?<\/p>\n<p>Resmi DMA istatistikleri, insanlar\u0131n neredeyse 50%'sinin adresli postalar\u0131 ve 60%'den fazlas\u0131n\u0131n kap\u0131ya b\u0131rak\u0131lanlar\u0131 okudu\u011funu g\u00f6steriyor.<\/p>\n<p>Onlar\u0131 paha bi\u00e7ilmez bir pazarlama arac\u0131 yapan \u015feyin ne oldu\u011funu daha derinlemesine inceleyelim.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>El ilan\u0131 nedir?<\/strong><\/h2>\n<p>El ilan\u0131, genellikle halka a\u00e7\u0131k yerlerde, posta yoluyla veya do\u011frudan elden da\u011f\u0131t\u0131lmak \u00fczere toplu olarak bas\u0131lan bir ka\u011f\u0131t reklamd\u0131r. El ilan\u0131 <a href=\"https:\/\/www.solopress.com\/blog\/tr\/ticari-pazarlama\/brosur-nedir-brosurler-hakkinda-10-temel-soru\/\" target=\"_blank\" rel=\"noopener noreferrer\">Bro\u015f\u00fcr\u00fcn amac\u0131<\/a> genellikle bir i\u015fletmeyi, hizmeti veya etkinli\u011fi tan\u0131tmak i\u00e7indir.<\/p>\n<p>Kap\u0131ya b\u0131rakma ve adrese teslim posta istatistiklerini \u00f6zetledik, ancak bu terimler ne anlama geliyor?<\/p>\n<p>Bunlar iki ana Flyer t\u00fcr\u00fcd\u00fcr:<\/p>\n<ul>\n<li><strong>Kap\u0131 d\u00fc\u015fer -<\/strong> Bu ilanlar bir adrese sahip de\u011fildir ve bir 'ev sahibi' ya da 'i\u015fgalciye' g\u00f6nderilmemi\u015ftir.<\/li>\n<li><strong>Adresli posta - <\/strong>Bu t\u00fcr bir El \u0130lan\u0131, hanedeki belirli bir ki\u015fiye g\u00f6nderilen bir posta \u00f6\u011fesidir.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2><strong>El \u0130lanlar\u0131 ve Bro\u015f\u00fcrlerin Tarih\u00e7esi <\/strong><\/h2>\n<p>Bu <a href=\"https:\/\/www.solopress.com\/blog\/tr\/baski-ilhami\/el-i%cc%87lani-ve-brosur-tasariminin-600-yillik-sasirtici-ve-essi%cc%87z-tari%cc%87hi%cc%87\/\">Flyers'\u0131n tarih\u00e7esi<\/a> uzun y\u0131llar \u00f6ncesine dayan\u0131yor ve b\u00fcy\u00fcleyici bir hikaye.<\/p>\n<p>Matbaan\u0131n icad\u0131ndan \u00f6nce, R\u00f6nesans \u0130talya's\u0131ndaki zengin t\u00fcccarlar \u00f6nemli bilgileri el yaz\u0131s\u0131yla ka\u011f\u0131t b\u00fcltenlere i\u015flerlerdi. Bunlar elden ele dola\u015ft\u0131r\u0131l\u0131r, sava\u015flar ve ekonomiyle ilgili en son haberler detayland\u0131r\u0131l\u0131rd\u0131.<\/p>\n<p>Bask\u0131 icat edilir edilmez, kampanyac\u0131lar ileti\u015fim kurmak i\u00e7in bas\u0131l\u0131 materyalleri kullanmaya ba\u015flad\u0131.<\/p>\n<p>El ilanlar\u0131 ve bro\u015f\u00fcrler 1900'l\u00fc y\u0131llar\u0131n ba\u015f\u0131nda kad\u0131nlar\u0131n oy hakk\u0131 i\u00e7in kampanya y\u00fcr\u00fcten aktivistler taraf\u0131ndan da kullan\u0131lm\u0131\u015ft\u0131r. Geli\u015fen teknoloji el ilanlar\u0131n\u0131n bas\u0131m\u0131n\u0131 ve da\u011f\u0131t\u0131m\u0131n\u0131 kolayla\u015ft\u0131rd\u0131.<\/p>\n<p>Bu geli\u015fme 20. y\u00fczy\u0131l\u0131n ortalar\u0131nda da devam etti.<sup>inci<\/sup> Sava\u015f zaman\u0131 propagandas\u0131 ve kamu hizmeti bilgilerinden 1970'lerde punk m\u00fczi\u011fin DIY fanzinlerine kadar.<\/p>\n<p>British Library'de Modern \u0130ngiliz Koleksiyonlar\u0131 K\u00fcrat\u00f6r\u00fc Andy Simons \u015funlar\u0131 s\u00f6yledi: \"1970'lerde fotokopi \u00e7a\u011f atlad\u0131 ve s\u00f6yleyecek s\u00f6z\u00fc olanlar\u0131n bunu bas\u0131l\u0131 materyallerle yapmas\u0131n\u0131 kolayla\u015ft\u0131rd\u0131.\"<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>El ilanlar\u0131 i\u015fe yar\u0131yor mu?<\/strong><\/h2>\n<p>Basit\u00e7e s\u00f6ylemek gerekirse, evet. Buna g\u00f6re <a href=\"https:\/\/dma.org.uk\/article\/2018-direct-mail-facts-figures\">DMA istatistikleri<\/a>El ilanlar\u0131, hedef kitlenize ula\u015fmak i\u00e7in hem adresli posta hem de kap\u0131ya b\u0131rak\u0131lan bro\u015f\u00fcr da\u011f\u0131t\u0131m y\u00f6ntemlerinde hala etkili bir pazarlama arac\u0131d\u0131r. \u0130\u015fte bunu destekleyen b\u00fcy\u00fck rakamlar.<\/p>\n<h3><strong>Adresli posta<\/strong><\/h3>\n<ul>\n<li><strong>57%<\/strong> adresli bir Flyer'\u0131 yeni geldi\u011finde a\u00e7an ki\u015fi say\u0131s\u0131<\/li>\n<li><strong>8%<\/strong> 28 g\u00fcnl\u00fck bir s\u00fcre i\u00e7inde a\u00e7\u0131lm\u0131\u015fsa<\/li>\n<li><strong>5%<\/strong> okudum\/bakt\u0131m\/g\u00f6z att\u0131m ve <strong>23%<\/strong> bunu 28 g\u00fcnl\u00fck bir s\u00fcre i\u00e7inde yapt\u0131<\/li>\n<li>Bro\u015f\u00fcrler ve El \u0130lanlar\u0131 yeniden g\u00f6zden ge\u00e7irildi <strong>6 kez<\/strong>ortalama olarak<\/li>\n<\/ul>\n<h3><strong>Kap\u0131 d\u00fc\u015fer<\/strong><\/h3>\n<ul>\n<li><strong>5%<\/strong> kap\u0131lar\u0131na gelen adressiz bir bro\u015f\u00fcr\u00fc okudular\/bakt\u0131lar\/g\u00f6z gezdirdiler<\/li>\n<li><strong>16%<\/strong> daha sonra bakmak i\u00e7in bir kenara koyun<\/li>\n<\/ul>\n<p>El ilanlar\u0131, i\u015fletmenizin, \u00fcr\u00fcn\u00fcn\u00fcz\u00fcn veya hizmetinizin g\u00f6r\u00fclmesini sa\u011flaman\u0131n yan\u0131 s\u0131ra<\/p>\n<ul>\n<li>Uygun maliyetli<\/li>\n<li>Bir dizi farkl\u0131 renkte mevcuttur <a href=\"https:\/\/www.solopress.com\/blog\/tr\/ogreticiler\/brosur-boyutlari-sti%cc%87lleri%cc%87-ve-kagit-turleri%cc%87-i%cc%87ci%cc%87n-bi%cc%87r-rehber\/\" target=\"_blank\" rel=\"noopener noreferrer\">Bro\u015f\u00fcr boyutlar\u0131<\/a><\/li>\n<li>Tasar\u0131mlar\u0131yla yarat\u0131c\u0131 olman\u0131z\u0131 sa\u011flar<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2><strong>Bug\u00fcn Flyer'lar\u0131 kim kullan\u0131yor?<\/strong><\/h2>\n<p>Bug\u00fcn el ilan\u0131 pazarlamas\u0131n\u0131 kullananlar sadece kul\u00fcp organizat\u00f6rleri de\u011fil. B\u00fcy\u00fck ve k\u00fc\u00e7\u00fck i\u015fletmeler, bireysel giri\u015fimciler, k\u00e2r amac\u0131 g\u00fctmeyen kurulu\u015flar ve politikac\u0131lar da pazarlama i\u00e7in el ilan\u0131 kullanmaktad\u0131r.<\/p>\n<p>Nedenini anlamak \u00e7ok kolay. Kitlenize \u00f6nemli mesajlar iletmenin ekonomik bir yolu olmalar\u0131n\u0131n yan\u0131 s\u0131ra, belirli demografik gruplar\u0131 hedefleyebilirler ve okunmalar\u0131 kolayd\u0131r.<\/p>\n<p>\u0130\u015fte El \u0130lan\u0131 bask\u0131s\u0131n\u0131n nas\u0131l kullan\u0131labilece\u011fine dair sadece birka\u00e7 \u00f6rnek:<\/p>\n<ul>\n<li><strong>Kahve d\u00fckkanlar\u0131<\/strong> \u0130nsanlar\u0131 kendilerine y\u00f6nlendirmek i\u00e7in yo\u011fun alanlarda El \u0130lanlar\u0131 da\u011f\u0131t\u0131n. Konum ve indirimler gibi bilgileri ekleyin.<\/li>\n<li><strong>Kuaf\u00f6rler<\/strong> Yeni hizmetler sunan \u015firketler, al\u0131c\u0131ya \u00f6zel bir tan\u0131t\u0131m teklifi sunmak i\u00e7in genellikle El \u0130lanlar\u0131 g\u00f6ndermeyi kullan\u0131r.<\/li>\n<li><strong>D\u00f6vme sanat\u00e7\u0131lar\u0131<\/strong> El ilanlar\u0131 gibi promosyon malzemelerini yaln\u0131zca ma\u011fazalar\u0131n\u0131 ve tekliflerini tan\u0131tmak i\u00e7in de\u011fil, ayn\u0131 zamanda sanatlar\u0131n\u0131 sergilemek i\u00e7in de kullan\u0131rlar.<\/li>\n<li><strong>Yerel politikac\u0131lar<\/strong> s\u0131k s\u0131k kullan\u0131n <a href=\"https:\/\/www.solopress.com\/blog\/tr\/baski-ilhami\/seci%cc%87m-brosurleri%cc%87-en-i%cc%87yi%cc%87-tasarim-ornekleri%cc%87\/\">Kampanya Bro\u015f\u00fcrleri<\/a> politikalar\u0131n\u0131 net bir \u015fekilde anlatmak ve se\u00e7menlere toplumda aktif olduklar\u0131n\u0131 g\u00f6stermek.<\/li>\n<li><strong>Ki\u015fisel e\u011fitmenler<\/strong> Yeni bir program\u0131, e\u011fitim kamplar\u0131n\u0131 tan\u0131tmak veya niteliklerinin ve hizmetlerinin reklam\u0131n\u0131 yapmak i\u00e7in El \u0130lanlar\u0131n\u0131 kullan\u0131n.<\/li>\n<\/ul>\n<p>\u0130\u015fletmenizi tan\u0131t\u0131rken iyi tasarlanm\u0131\u015f bir Bro\u015f\u00fcr paha bi\u00e7ilmezdir. \u0130\u00e7eri\u011fi ve tasar\u0131m\u0131 planlamak i\u00e7in zaman ay\u0131r\u0131rsan\u0131z, Bro\u015f\u00fcr\u00fcn g\u00f6rsel olarak \u00e7arp\u0131c\u0131 ve okunabilirli\u011finin y\u00fcksek olmas\u0131n\u0131 sa\u011flars\u0131n\u0131z.<\/p>\n<p>Bro\u015f\u00fcr\u00fcn\u00fcz\u00fcn etkisini en \u00fcst d\u00fczeye \u00e7\u0131karman\u0131n harika bir yolu, g\u00f6z al\u0131c\u0131 bir teklif ve harekete ge\u00e7irici mesaj eklemektir - a\u015fa\u011f\u0131daki k\u0131lavuzumuzda daha faydal\u0131 bilgiler bulabilirsiniz <span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;how to create a leaflet&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:15233,&quot;3&quot;:{&quot;1&quot;:0},&quot;10&quot;:2,&quot;11&quot;:0,&quot;12&quot;:0,&quot;14&quot;:{&quot;1&quot;:2,&quot;2&quot;:0},&quot;15&quot;:&quot;Calibri, sans-serif&quot;,&quot;16&quot;:11}\"><a href=\"https:\/\/www.solopress.com\/blog\/tr\/ogreticiler\/el-ilanlari-ve-brosurler-nasil-tasarlanir\/\">Bro\u015f\u00fcr nas\u0131l olu\u015fturulur<\/a>Bilgili grafik tasar\u0131mc\u0131lardan olu\u015fan ekibimiz taraf\u0131ndan yaz\u0131lm\u0131\u015ft\u0131r.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Neden El \u0130lanlar\u0131 kullan\u0131lmal\u0131? <\/strong><\/h2>\n<p>El \u0130lanlar\u0131n\u0131n i\u015fletmenizi, etkinli\u011finizi, \u00fcr\u00fcn\u00fcn\u00fcz\u00fc veya hizmetinizi tan\u0131tmada son derece etkili olmas\u0131n\u0131n \u00e7e\u015fitli nedenleri vard\u0131r.<\/p>\n<ul>\n<li><strong>Tan\u0131t\u0131m i\u00e7in ekonomik bir yol - <\/strong>\u0130\u015f El \u0130lanlar\u0131, marka mesaj\u0131n\u0131z\u0131 yayman\u0131n uygun maliyetli bir yoludur - bas\u0131m\u0131 ve da\u011f\u0131t\u0131m\u0131 ucuzdur.<\/li>\n<li><strong>H\u0131zl\u0131 geri d\u00f6n\u00fc\u015f - <\/strong>K\u0131sa s\u00fcrede bas\u0131labilirler. Yeni teklifleri veya \u00f6nemli haberleri h\u0131zl\u0131 bir \u015fekilde bilmesi gereken ki\u015filerle payla\u015f\u0131n.<\/li>\n<li><strong>Yeni ma\u011faza a\u00e7\u0131l\u0131\u015flar\u0131 i\u00e7in harika - <\/strong>Yerel halka yak\u0131nlarda a\u00e7\u0131ld\u0131\u011f\u0131n\u0131z\u0131 s\u00f6yleyin. Potansiyel m\u00fc\u015fterilere kendinizi tan\u0131tmak i\u00e7in iyi tasarlanm\u0131\u015f bir El \u0130lan\u0131 kullan\u0131n.<\/li>\n<li><strong>Etkinlikler i\u00e7in m\u00fckemmel - <\/strong>Yakla\u015fan bir etkinli\u011fi k\u0131sa s\u00fcrede tan\u0131t\u0131n - \u00f6rne\u011fin yerel bir siyasi parti i\u00e7in beklenmedik bir toplant\u0131 veya hay\u0131r ama\u00e7l\u0131 bir futbol ma\u00e7\u0131.<\/li>\n<li><strong>Dijitali tamamlar - <\/strong>Bas\u0131l\u0131 medya, dijital pazarlaman\u0131zla birlikte \u00e7al\u0131\u015fabilir ve her biri di\u011ferinin mesaj\u0131n\u0131 g\u00fc\u00e7lendirir. Sosyal medya, \u00e7evrimi\u00e7i ve \u00e7evrimd\u0131\u015f\u0131 pazarlama stratejilerinizi birle\u015ftirmenin \u00f6zellikle etkili bir yoludur.<\/li>\n<li><strong>Ba\u015far\u0131y\u0131 \u00f6l\u00e7mek kolay - <\/strong>QR kodlar\u0131, belirli URL'ler ve Bro\u015f\u00fcr numaralar\u0131n\u0131n t\u00fcm\u00fc izlenebilir ve bu da onu \u00f6l\u00e7\u00fclebilir bir pazarlama bi\u00e7imi haline getirir.<\/li>\n<li><strong>Markan\u0131z\u0131n fiziksel k\u0131sm\u0131 - <\/strong>Bro\u015f\u00fcrler insanlar\u0131n dokunabilece\u011fi \u015feylerdir. E-postalarla dolu bir klas\u00f6rde kaybolmayacak somut pazarlama materyalleri.<\/li>\n<\/ul>\n<p>Dijital \u00e7a\u011fda Flyers'\u0131n faydalar\u0131n\u0131 \u00f6\u011frendiniz. Ancak mesaj\u0131n\u0131z\u0131 duyurmadan \u00f6nce bir da\u011f\u0131t\u0131m stratejisine ihtiyac\u0131n\u0131z var - ke\u015ffedin <a href=\"https:\/\/www.solopress.com\/blog\/tr\/ticari-pazarlama\/brosur-ve-el-ilanlarinizi-dagitmanin-en-iyi-yollari\/\">El \u0130lanlar\u0131 nas\u0131l da\u011f\u0131t\u0131l\u0131r<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>For decades, Flyers have been used, with great success, to help businesses promote their products and services. But are Flyers effective in the digital age? Official DMA stats suggest they are, showing almost 50% of people read addressed mail and more than 60% read door drops. Let\u2019s delve deeper into what makes them a priceless [&hellip;]<\/p>\n","protected":false},"author":23,"featured_media":61055,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[547],"tags":[634],"class_list":{"0":"post-61067","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business-marketing","8":"tag-flyers-leaflets"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Are flyers still effective? | Solopress<\/title>\n<meta name=\"description\" content=\"Flyers have been used by everyone from punk bands to campaigning politicians. But are flyers still effective in the digital age? 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