{"id":62831,"date":"2019-07-29T08:30:05","date_gmt":"2019-07-29T07:30:05","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=62831"},"modified":"2023-03-17T16:36:01","modified_gmt":"2023-03-17T16:36:01","slug":"kartvizitleri-kim-icat-etti","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/tr\/print-inspiration\/who-invented-business-cards\/","title":{"rendered":"Kartvizitleri kim icat etti?"},"content":{"rendered":"
<\/div>

Y\u00fczlerce y\u0131ld\u0131r, Kartvizitler<\/a> esnaf ve ticaret i\u00e7in ayr\u0131lmaz bir pazarlama arac\u0131 olmu\u015ftur.<\/p>\n

En erken d\u00f6nemlerden itibaren Antik \u00c7in'deki k\u00f6kenleri<\/strong> Viktorya d\u00f6nemindeki tan\u0131nabilir Kartvizit tasar\u0131m\u0131n\u0131n ba\u015flang\u0131c\u0131na kadar.<\/p>\n

Kartvizitin tarihinin izini s\u00fcr\u00fcyor ve m\u00fctevaz\u0131 ba\u015flang\u0131\u00e7lardan nas\u0131l d\u00fcnya \u00e7ap\u0131ndaki \u015firketlerin ve profesyonellerin vazge\u00e7ilmezi haline geldi\u011fini a\u00e7\u0131kl\u0131yoruz.<\/p>\n

 <\/p>\n

Kartvizit ne zaman icat edildi?<\/strong><\/h2>\n

Economist'te yer alan bu makaleye g\u00f6re, Kartvizitin k\u00f6kleri 15. y\u00fczy\u0131l \u00c7in'ine kadar uzan\u0131yor.<\/p>\n

Eski \u00c7inliler bu ilkel kartlar\u0131 \u0130nsanlara geldiklerini haber verin<\/strong> evlerine veya i\u015f yerlerine varmadan \u00f6nce. Bu durum, ilk kartvizitlerin bizim kulland\u0131\u011f\u0131m\u0131z \u015fekilde kullan\u0131ld\u0131\u011f\u0131n\u0131 g\u00f6stermektedir WhatsApp ve Facebook mesajlar\u0131<\/strong> bug\u00fcn - bir arkada\u015f\u0131n\u0131z\u0131 veya tan\u0131d\u0131\u011f\u0131n\u0131z\u0131 ziyaret etmeden \u00f6nce nezaket aramalar\u0131 olarak.<\/p>\n

Ayr\u0131ca - daha resmi olarak - duyuru yapmak i\u00e7in de kullan\u0131ld\u0131lar krali\u0307yet zi\u0307yareti\u0307<\/strong>. Bir kraliyet ziyareti \u00f6ncesinde \u00fcretilen bu kartlar Meshi.<\/strong> H\u00e2l\u00e2 T\u00fcrkiye'de bulunan t\u00f6renlerle takdim edildiler. Kartvizit g\u00f6rg\u00fc kurallar\u0131<\/a> \u00e7a\u011fda\u015f \u00c7in'de.<\/p>\n

Bug\u00fcn bile kart iki elle tutuluyor ba\u015fparmak ve i\u015faret parma\u011f\u0131 aras\u0131nda<\/strong>\u00a0ve di\u011fer ki\u015fiye iletilir, o da ayn\u0131 \u015fekilde al\u0131r.<\/p>\n

 <\/p>\n

Kartvizitler ne zaman yayg\u0131n olarak kullan\u0131lmaya ba\u015fland\u0131?<\/strong><\/h2>\n

17'de 'ticaret kartlar\u0131' olarak bilinen \u015feyin geli\u015fiinci<\/sup> Y\u00fczy\u0131l \u0130ngiltere'sinde mal veya hizmetlerin reklam\u0131n\u0131 yapmak i\u00e7in kare \u015feklinde ka\u011f\u0131t veya kart par\u00e7alar\u0131 kullan\u0131l\u0131yordu.<\/p>\n

T\u00fcccarlar, ticari kartlar da\u011f\u0131tarak, a\u015fa\u011f\u0131daki bilgileri i\u00e7eren kartlar da\u011f\u0131tt\u0131lar i\u015fletme ad\u0131, sa\u011flanan hizmetler<\/strong> ve konumlar\u0131n ayr\u0131nt\u0131lar\u0131 - bunu g\u00f6r\u00fcnt\u00fclemek i\u00e7in genellikle bir harita kullan\u0131l\u0131r.<\/p>\n

Bu Collectors Weekly'de makale<\/a> uzun mesafeli okyanus gemisi seyahatlerinden diki\u015f setlerine kadar her \u015feyin reklam\u0131n\u0131 yapmak i\u00e7in ticari kartlarda 'alt\u0131n bir \u00e7a\u011f' ba\u015flatan bask\u0131daki geli\u015fmeleri ayr\u0131nt\u0131lar\u0131yla anlat\u0131yor.<\/p>\n

Kartvizitlerin bu ilk versiyonlar\u0131, bug\u00fcn kullan\u0131lanlarla ayn\u0131 \u00f6zelliklere sahipti ve i\u015f yapmak i\u00e7in gerekli bilgileri sa\u011fl\u0131yordu.<\/p>\n

 <\/p>\n

Kartvizit g\u00f6rg\u00fc kurallar\u0131 nas\u0131l geli\u015fti?<\/strong><\/h2>\n

\u0130\u015f kart\u0131 g\u00f6rg\u00fc kurallar\u0131 y\u00fczy\u0131llar i\u00e7inde de\u011fi\u015fime u\u011fram\u0131\u015ft\u0131r. 17. y\u00fczy\u0131ldainci<\/sup> y\u00fczy\u0131lda, kraliyet ailesinin geli\u015fini duyurmak i\u00e7in yap\u0131lan resmi -neredeyse t\u00f6rensel- de\u011fi\u015f toku\u015fun bir par\u00e7as\u0131yd\u0131. Viktorya d\u00f6nemine gelindi\u011finde ise ti\u0307caret araci<\/strong> ve embriyonik, yeni bask\u0131 \u00f6ncesi reklam end\u00fcstrisi - Sanayi Devrimi boyunca ticarete g\u00fc\u00e7 verdi.<\/p>\n

Modern Kartvizit her zaman, her yerde da\u011f\u0131t\u0131l\u0131r. S\u0131kl\u0131kla elden ele dola\u015ft\u0131r\u0131l\u0131r. toplant\u0131lardan \u00f6nce, toplant\u0131lar s\u0131ras\u0131nda veya sonras\u0131nda<\/strong>a\u011f kurma etkinliklerinde veya ticaret fuarlar\u0131nda veya hatta ilgili ve uygun oldu\u011funda s\u0131radan bir ortamda.<\/p>\n

Ticari fuarlarda ve etkinliklerde Kartvizitler genellikle bro\u015f\u00fcr veya el ilan\u0131 gibi di\u011fer bas\u0131l\u0131 \u00fcr\u00fcnlere ili\u015ftirilerek bir tan\u0131t\u0131m malzemesi demeti olu\u015fturulur.<\/p>\n

Solopress Genel M\u00fcd\u00fcr\u00fc Simon Cooper, kartvizit al\u0131\u015fveri\u015finin i\u015f toplant\u0131lar\u0131n\u0131n bir rit\u00fceli haline geldi\u011fini s\u00f6yl\u00fcyor.<\/p>\n

\"Bunlar harika bir etkile\u015fim noktas\u0131... harika bir buz k\u0131r\u0131c\u0131\" diyor.<\/p>\n

Simon'a g\u00f6re Kartvizit de haf\u0131zada yer ediyor - \u00e7o\u011fu etkile\u015fimin sanal oldu\u011fu bir \u00e7a\u011fda ger\u00e7ekten tutabilece\u011finiz bir \u015fey.<\/p>\n

\"Genellikle ge\u00e7mi\u015fte bir noktada biri taraf\u0131ndan bana bir kart verildi\u011fini hat\u0131rlar\u0131m\" diyor. \"Ancak bir LinkedIn ba\u011flant\u0131s\u0131n\u0131 kabul etti\u011fimi hat\u0131rlamam.\"<\/p>\n

 <\/p>\n

Kartvizit tasar\u0131mlar\u0131 nas\u0131l de\u011fi\u015fti?<\/strong><\/h2>\n

Y\u00fczy\u0131llar \u00f6nce, \u00f6zg\u00fcn ve klasik tasar\u0131mlar\u0131n temelinde kaligrafi kullan\u0131m\u0131<\/strong> - daha s\u00fcsl\u00fc versiyonlar\u0131 alt\u0131nla i\u015flenmi\u015ftir.<\/p>\n

Viktorya d\u00f6nemi bas\u0131m alan\u0131nda ilerlemelere sahne oldu.\u00f6nc\u00fc litografi<\/strong> Kartvizit seri \u00fcretiminin ilk dalgas\u0131n\u0131 ba\u015flatt\u0131.<\/p>\n

Daha sonra 20inci<\/sup> y\u00fczy\u0131l <\/strong>ve Kartvizit g\u00fcn\u00fcm\u00fczde hala bildi\u011fimiz formata d\u00f6n\u00fc\u015fm\u00fc\u015ft\u00fc. \u0130leti\u015fim bilgileri, i\u015f unvanlar\u0131, nitelikler - hepsi k\u00fc\u00e7\u00fck bir kart par\u00e7as\u0131na s\u0131\u011fd\u0131r\u0131lm\u0131\u015ft\u0131.<\/p>\n

Kartvizitler pop\u00fcler k\u00fclt\u00fcrde bile rol oynam\u0131\u015ft\u0131r. \u00dcnl\u00fc Amerikan Sap\u0131\u011f\u0131<\/strong> Kartvizit<\/a> B\u00fcy\u00fck \u015fehir bankac\u0131lar\u0131 Patrick Bateman, David Van Patten, Timothy Bryce ve Paul Allen'\u0131n kart al\u0131\u015fveri\u015finde bulundu\u011fu sahne \u00e7ok iyi bilinmektedir. Kurgusal karakterler 60'lar\u0131n reklam dramas\u0131 Mad Men<\/strong> bir par\u00e7as\u0131 olarak kendi Kartvizitlerini de ald\u0131lar. ger\u00e7ek hayattaki ajans McCann'in sosyal medya kampanyas\u0131<\/a>.<\/p>\n

Sanat hayat\u0131 taklit eder <\/strong><\/h3>\n

McCann\/Mad Men kart\u0131nda g\u00f6r\u00fclen temiz ve sade tasar\u0131mlar g\u00fcn\u00fcm\u00fczde de yayg\u0131n olarak kullan\u0131lmakta ve beyaz kart \u00fczerine siyah yaz\u0131 karakteriyle imzas\u0131n\u0131 atmaktad\u0131r.<\/p>\n

Ancak cesur tasar\u0131mlar giderek yayg\u0131nla\u015f\u0131yor.<\/p>\n

Rekabetin giderek artmas\u0131yla birlikte, kalabal\u0131\u011f\u0131n aras\u0131ndan s\u0131yr\u0131lma ihtiyac\u0131 daha s\u0131ra d\u0131\u015f\u0131 tasar\u0131mlar\u0131n ortaya \u00e7\u0131kmas\u0131na neden oldu.<\/p>\n

Baz\u0131 i\u015fletmeler standart dikd\u00f6rtgen karttan uzakla\u015fm\u0131\u015f ve ilgin\u00e7 \u015fekiller<\/strong>veya g\u00f6z al\u0131c\u0131 renkli stiller. G\u00f6r\u00fcnt\u00fcler daha yayg\u0131n hale geldi ve grafikler b\u00fcy\u00fck etki yaratmak i\u00e7in kullan\u0131l\u0131yor.<\/p>\n

Daha fazla yarat\u0131c\u0131 \u00f6zg\u00fcrl\u00fck ile Kartvizitler \u015fu ama\u00e7larla kullan\u0131l\u0131yor markay\u0131 sergileyin<\/strong> - bilgi aktar\u0131m\u0131n\u0131n yan\u0131 s\u0131ra tasar\u0131m i\u00e7in bir vitrin olarak.<\/p>\n

Simon a\u00e7\u0131kl\u0131yor: \"Bir tanesi Kartvizitlerin Faydalar\u0131<\/a> kurulu\u015funuz ve kurulu\u015funuzun neyi temsil etti\u011fi hakk\u0131nda \u00e7ok \u015fey aktarma kabiliyetine sahip olmalar\u0131d\u0131r. Dolay\u0131s\u0131yla, markan\u0131z\u0131n neyle ilgili oldu\u011funa dair mini bir g\u00f6steri veya sunum g\u00f6revi g\u00f6r\u00fcrler.\"<\/p>\n

Solopress ile yeni bir Kartvizit seti basarak stoklar\u0131n\u0131z\u0131 yenileyin. Kendi resminizi tasarlay\u0131n veya sizin i\u00e7in m\u00fckemmel kart\u0131 olu\u015fturmak i\u00e7in \u015firket i\u00e7i tasar\u0131mc\u0131lar\u0131m\u0131z\u0131 kullan\u0131n.<\/p>","protected":false},"excerpt":{"rendered":"

For hundreds of years, Business Cards have been an integral marketing tool for tradespeople and commerce. From the earliest origins in ancient China to the beginnings of what could be called recognisable Business Card design in Victorian times. We\u2019re tracing the history of the Business Card and explaining how it rose from humble beginnings to […]<\/p>\n","protected":false},"author":23,"featured_media":62837,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[544],"tags":[604],"class_list":{"0":"post-62831","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-print-inspiration","8":"tag-business-cards"},"acf":[],"yoast_head":"\nWho Invented Business Cards? - Solopress UK<\/title>\n<meta name=\"description\" content=\"Business Cards have been around since the days of ancient China. Learn about the history of the Business Card \u2013 from the 15th century to today.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.solopress.com\/blog\/tr\/baski-ilhami\/kartvizitleri-kim-icat-etti\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Who Invented Business Cards? - Solopress UK\" \/>\n<meta property=\"og:description\" content=\"Business Cards have been around since the days of ancient China. 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