{"id":64013,"date":"2019-10-22T07:53:24","date_gmt":"2019-10-22T06:53:24","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=64013"},"modified":"2020-01-07T15:31:55","modified_gmt":"2020-01-07T15:31:55","slug":"baski-i%cc%87le-yilbasina-hazirlik","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/tr\/special-occasions\/preparing-for-christmas-with-print\/","title":{"rendered":"Noel'de bas\u0131l\u0131 pazarlama"},"content":{"rendered":"
<\/div>

2019'un i\u015f d\u00fcnyas\u0131 i\u00e7in son y\u0131llar\u0131n en zorlu Noel'lerinden biri olaca\u011f\u0131 d\u00fc\u015f\u00fcn\u00fcld\u00fc\u011f\u00fcnde, bask\u0131, mevsimsel ruhu t\u00fcm tesisinize yayman\u0131n ekonomik bir yolunu temsil ediyor. Bu y\u0131l fiberglas Noel Baba k\u0131za\u011f\u0131na uzanamayacak olsan\u0131z da, bir poster, tabela veya afi\u015f Noel hikayenizi yat\u0131r\u0131m\u0131n \u00e7ok az bir k\u0131sm\u0131yla anlatman\u0131z\u0131 sa\u011flayabilir.<\/p>\n

M\u00fc\u015fterileriniz ve m\u00fc\u015fterileriniz i\u00e7in, te\u015fhir malzemelerinizi mevsimi yans\u0131tacak \u015fekilde de\u011fi\u015ftirmeniz gerekecektir. Hediye f\u0131rsatlar\u0131n\u0131n reklam\u0131n\u0131 yapacak ve f\u0131rsatlar hakk\u0131nda ba\u011f\u0131racaks\u0131n\u0131z. Noel'de konu\u015ftu\u011funuz insanlar da de\u011fi\u015fir. Genellikle normal kitlenizden farkl\u0131d\u0131rlar, bu nedenle te\u015fhir malzemeleriniz arac\u0131l\u0131\u011f\u0131yla yard\u0131m ve navigasyon sunman\u0131z gerekecektir.<\/p>\n

Uyum sa\u011flamas\u0131 gerekenler sadece d\u0131\u015f ileti\u015fim de de\u011fildir. \u00c7al\u0131\u015fma arkada\u015flar\u0131n\u0131z aras\u0131nda motivasyon, talimat ve bilgi yayarak herkesin birlikte hareket etmesini sa\u011flaman\u0131z gerekecektir. Ge\u00e7ici mevsimlik personel daha da yak\u0131n rehberlik gerektirebilir.<\/p>\n

Bask\u0131, sizin i\u00e7in bu zorluklar\u0131n \u00e7o\u011funu \u00e7\u00f6zmede \u00f6nemli bir rol oynayabilir. Sekt\u00f6rdeki 20 y\u0131ll\u0131k deneyimimizle size yard\u0131mc\u0131 olmak i\u00e7in harika bir konumday\u0131z. \u0130\u015fte bu Noel ve sonras\u0131nda bas\u0131l\u0131 materyallerden en iyi \u015fekilde yararlanman\u0131za yard\u0131mc\u0131 olacak 14 ipucu.<\/p>\n

1. \u015eenlikli olsun<\/strong><\/h2>\n
\"69%<\/a>
69% Noel g\u00f6sterilerini d\u00f6rt g\u00f6zle bekliyor*<\/figcaption><\/figure>\n

Ankete kat\u0131lanlar\u0131n 69%'si ma\u011faza ve i\u015fletmelerde Noel vitrinlerini g\u00f6rmeyi d\u00f6rt g\u00f6zle beklediklerini s\u00f6yledi ve biz de bu insanlar\u0131 hayal k\u0131r\u0131kl\u0131\u011f\u0131na u\u011fratamay\u0131z! M\u00fc\u015fterilerini yerinde a\u011f\u0131rlayan bir i\u015fletmeyseniz, bas\u0131l\u0131 materyaller Noel'i i\u015f alanlar\u0131n\u0131za ta\u015f\u0131man\u0131n uygun maliyetli bir yoludur<\/p>\n

Ayn\u0131 zamanda bir vuru\u015fta iki hedefe ula\u015f\u0131r. Bask\u0131l\u0131 POS, mekan\u0131n\u0131z\u0131 ba\u015ftan a\u015fa\u011f\u0131 Noel teman\u0131zla s\u00fcslemenize ve ayn\u0131 zamanda ticari mesajlar vermenize olanak tan\u0131r. Posterler, tabelalar, bayraklar, afi\u015fler, masa konu\u015fmac\u0131lar\u0131, sal\u0131ncak etiketleri ve daha fazlas\u0131 rol oynar. Noel POS'u, sadece t\u00fcm bas\u0131l\u0131 materyallerde de\u011fil, t\u00fcm Noel pazarlaman\u0131zda (\u00e7izgi \u00fcst\u00fc ve alt\u0131; \u00e7evrimd\u0131\u015f\u0131 ve dijital) tutarl\u0131 bir mevsimsel g\u00f6r\u00fcn\u00fcm i\u00e7erdi\u011finde en etkili halini al\u0131r.<\/p>\n

2. Hediye verenler i\u00e7in y\u00f6nlendirme tabelalar\u0131<\/strong><\/h2>\n

Unutmay\u0131n, ak\u0131n ak\u0131n gelenler her zamanki kitleniz olmayabilir. Hediye arayan ve bilmedikleri \u00fcr\u00fcnlere g\u00f6z atan teyzeleri veya torunlar\u0131 olabilir. Alan\u0131n\u0131zda gezinebildiklerinden ve sat\u0131n ald\u0131klar\u0131 \u00fcr\u00fcnleri kolayl\u0131kla bulabildiklerinden emin olun. Ekstra navigasyonu g\u00f6z \u00f6n\u00fcnde bulundurmak bas\u0131l\u0131 tabelalar<\/a> ma\u011fazada - tabii ki Noel k\u0131yafetlerinizle!<\/p>\n

3. Bir etkinli\u011fi bask\u0131 ile tan\u0131t\u0131n<\/strong><\/h2>\n
\"57%<\/a>
57% tan\u0131t\u0131m ama\u00e7l\u0131 bir Noel etkinli\u011fine kat\u0131ld\u0131*<\/figcaption><\/figure>\n

Bir t\u00fcr Noel etkinli\u011fi d\u00fczenlemek, ziyaret\u00e7i say\u0131s\u0131n\u0131 art\u0131rmak i\u00e7in harika bir yoldur. Sonu\u00e7ta, anketimize kat\u0131lanlar\u0131n 57%'si bir i\u015fletme taraf\u0131ndan d\u00fczenlenen promosyonel bir Noel etkinli\u011fine kat\u0131ld\u0131klar\u0131n\u0131 s\u00f6yledi.<\/p>\n

Bask\u0131, insanlar\u0131n etkinli\u011finiz hakk\u0131nda bilgi sahibi olmas\u0131nda, etkinlik devam ederken mekan\u0131n g\u00fczelle\u015ftirilmesinde ve yaratt\u0131\u011f\u0131 yaya trafi\u011finden yararlan\u0131lmas\u0131nda \u00f6nemli bir rol oynayabilir.<\/p>\n


\n4. Bask\u0131y\u0131 di\u011fer kanallarla tutarl\u0131 tutun<\/strong><\/h2>\n

\u00c7evrimi\u00e7i ortamda kulland\u0131\u011f\u0131n\u0131z g\u00f6rsel dille e\u015fle\u015fen materyaller bast\u0131r\u0131n. Bu \u015fekilde m\u00fc\u015fterileriniz do\u011fru yerde olduklar\u0131n\u0131 bilirler. D\u0131\u015far\u0131 \u00e7\u0131kmadan \u00f6nce web sitenizi masa\u00fcst\u00fcnde ziyaret edebilirler veya yoldayken telefonlar\u0131nda geziniyor olabilirler. \u00d6nemli olan, m\u00fc\u015fterinin \u00e7evrimi\u00e7i d\u00fcnyadan kap\u0131n\u0131za kadar birle\u015fik bir yolculuk deneyimlemesi gerekti\u011fini unutmamakt\u0131r. \u00c7evrimi\u00e7i ortamda kulland\u0131\u011f\u0131n\u0131z markay\u0131 yans\u0131tan vitrin posterleri ve tabelalar gibi bas\u0131l\u0131 te\u015fhirler tutarl\u0131l\u0131k ve tan\u0131n\u0131rl\u0131k sa\u011flayarak d\u00f6n\u00fc\u015f\u00fcme yard\u0131mc\u0131 olur.<\/p>\n

Tutarl\u0131l\u0131k ve tan\u0131n\u0131rl\u0131k, en son ayak izi s\u00fcrme stratejisini kullan\u0131yorsan\u0131z \u00f6zellikle \u00f6nemlidir - di\u0307ji\u0307tal yakin pazarlama<\/strong>. Gibi teknolojiler iBeacon<\/a>\u00a0veya\u00a0Ak\u0131ll\u0131 Anten<\/a> Yoldan ge\u00e7enleri ikna etmek i\u00e7in mesaj\u0131n\u0131z\u0131 yak\u0131ndaki mobil cihazlara yay\u0131nlay\u0131n. Bu, yaln\u0131zca ekranda g\u00f6rd\u00fckleri ile ger\u00e7ek hayatta g\u00f6sterdikleriniz e\u015fle\u015firse etkili bir \u015fekilde \u00e7al\u0131\u015facakt\u0131r. \u0130\u015fte bu noktada dijital pazarlama, m\u00fc\u015fterilerin \u00e7izgiyi a\u015f\u0131p kap\u0131lar\u0131n\u0131zdan i\u00e7eri girmesini sa\u011flamak i\u00e7in bayra\u011f\u0131 posterlere ve tabelalara devrediyor.<\/p>\n

5. Bir hediye rehberi yazd\u0131r\u0131n<\/strong><\/h2>\n
\"67%<\/a>
67% Noel hediye rehberinin kendilerine yard\u0131mc\u0131 oldu\u011funu d\u00fc\u015f\u00fcnd\u00fc*<\/figcaption><\/figure>\n

Anketimize g\u00f6re, al\u0131\u015fveri\u015f yapanlar\u0131n 67%'si bir Noel hediye rehberi veya kitap\u00e7\u0131\u011f\u0131n\u0131n hediye fikirlerini ke\u015ffetmelerine yard\u0131mc\u0131 oldu\u011funu d\u00fc\u015f\u00fcnmektedir. Bu, \u00fczerinde d\u00fc\u015f\u00fcnmeye de\u011fer bir istatistik. Her 3 m\u00fc\u015fteriden 2'sinin ne alaca\u011f\u0131n\u0131 bilmedi\u011fini, bast\u0131rd\u0131\u011f\u0131n\u0131z bir rehberi eline ald\u0131\u011f\u0131n\u0131 ve okuduklar\u0131ndan yola \u00e7\u0131karak al\u0131\u015fveri\u015f yapt\u0131\u011f\u0131n\u0131 d\u00fc\u015f\u00fcn\u00fcn. \u0130\u015fte bu g\u00fc\u00e7l\u00fc bir pazarlama arac\u0131d\u0131r.<\/p>\n

\u0130\u015f modeliniz izin veriyorsa, tedarik\u00e7ilerinize rehberde reklam alan\u0131 bile satabilirsiniz. Bu \u015fekilde, hediye rehberiniz tek bir i\u015flem yap\u0131lmadan \u00f6nce bile kendini amorti edebilir. Ayr\u0131ca, m\u00fc\u015fterileri daha fazla te\u015fvik etmek i\u00e7in kuponlar veya indirim kodlar\u0131 eklemek i\u00e7in de harika bir yerdir.<\/p>\n

Dahas\u0131, bunu geleneksel posta yoluyla da\u011f\u0131tmak, etkinizi art\u0131rman\u0131n garantili bir yoludur. T\u00fcrkiye'deki Kraliyet Postas\u0131<\/a> Ge\u00e7en y\u0131l 92%'den fazla do\u011frudan posta a\u00e7\u0131lm\u0131\u015f ve Birle\u015fik Krall\u0131k'taki yeti\u015fkinlerin 48%'si do\u011frudan posta ald\u0131ktan sonra harekete ge\u00e7mi\u015ftir. Kataloglar ve sat\u0131\u015f kitap\u00e7\u0131klar\u0131 taraf\u0131ndan y\u00fcr\u00fct\u00fclen ara\u015ft\u0131rmaya g\u00f6re en y\u00fcksek d\u00f6n\u00fc\u015f\u00fcm sa\u011flayan materyallerden biri Epsilon Abak\u00fcs,<\/a> Bu da m\u00fc\u015fteriyi elde tutma oran\u0131nda 22%'lik bir art\u0131\u015fa yol a\u00e7t\u0131.<\/p>\n

6. \u00d6zelle\u015ftirilmi\u015f Noel ambalaj ka\u011f\u0131tlar\u0131n\u0131 d\u00fc\u015f\u00fcn\u00fcn<\/strong><\/h2>\n
\"45%<\/a>
45% \u00fccretsiz paketlemenin sat\u0131n alma ihtimallerini art\u0131rd\u0131\u011f\u0131n\u0131 d\u00fc\u015f\u00fcnd\u00fc*<\/figcaption><\/figure>\n

Noel anketimiz arac\u0131l\u0131\u011f\u0131yla, al\u0131\u015fveri\u015f yapanlar\u0131n 45%'sinin \u00fccretsiz ambalaj hizmetinin bir perakendeciden al\u0131\u015fveri\u015f yapma olas\u0131l\u0131klar\u0131n\u0131 art\u0131raca\u011f\u0131n\u0131 d\u00fc\u015f\u00fcnd\u00fc\u011f\u00fcn\u00fc ke\u015ffettik. Bu, bu basit hizmeti ekleyerek \u00e7ekebilece\u011finiz pazar\u0131n sa\u011fl\u0131kl\u0131 bir par\u00e7as\u0131d\u0131r. Markal\u0131 ambalaj ka\u011f\u0131tlar\u0131 mesaj\u0131n\u0131z\u0131 yayman\u0131za yard\u0131mc\u0131 olabilir, ancak i\u00e7indekileri ele vermemeye dikkat edin!<\/p>\n

Noel'de m\u00fc\u015fterilerine veya i\u015f arkada\u015flar\u0131na hediye da\u011f\u0131tabilecek perakende d\u0131\u015f\u0131 i\u015fletmeler i\u00e7in marka hediye paketi, kurumsal kimli\u011finizin alt\u0131n\u0131 \u00e7izmeye ve onu c\u00f6mertlik ve iyi zamanlarla ili\u015fkilendirmeye yard\u0131mc\u0131 olacakt\u0131r!<\/p>\n

7. Bas\u0131l\u0131 kuponlar, indirim kartlar\u0131, sadakat kartlar\u0131<\/strong><\/h2>\n

Noel'de canlanma ya\u015fayan bir\u00e7ok i\u015fletme, sonraki haftalarda veya aylarda bir durgunluk ya\u015far. Te\u015fvikler sunarak ilginin devam etmesine ve yeni y\u0131lda sat\u0131\u015flar\u0131n artmas\u0131na yard\u0131mc\u0131 olun. \u00d6rne\u011fin Aral\u0131k ay\u0131 boyunca, 10 sterlinin \u00fczerindeki her al\u0131\u015fveri\u015fte m\u00fc\u015fteriye yeni y\u0131l ile Paskalya aras\u0131ndaki al\u0131\u015fveri\u015flerde indirim hakk\u0131 veren bir kupon veya kupon kitap\u00e7\u0131\u011f\u0131 sunabilirsiniz.<\/p>\n

Perakendeciler Noel'de artan ziyaret\u00e7i say\u0131s\u0131n\u0131 bir sadakat program\u0131na kay\u0131tlar\u0131 art\u0131rmak i\u00e7in kullanmay\u0131 da d\u00fc\u015f\u00fcnebilirler. Ancak kay\u0131t i\u015fleminin yo\u011fun i\u015flem saatlerinde kasada beklemeye neden olmamas\u0131 i\u00e7in dikkatli olun. M\u00fc\u015fterilerin doldurabilece\u011fi bir form veya onlar\u0131 ba\u015fvurular\u0131n\u0131 online olarak yapmaya y\u00f6nlendiren bir bro\u015f\u00fcr, kasan\u0131n t\u0131kanmas\u0131n\u0131 \u00f6nleyecektir.<\/p>\n

8. Sat\u0131\u015f d\u0131\u015f\u0131 tabelalar\u0131 unutmay\u0131n<\/strong><\/h2>\n

\u0130letilmesi gerekenler sadece mevsimsel mesajlar ve \u00fcr\u00fcn teklifleri de\u011fildir. \u00c7al\u0131\u015fma saatlerinizi de\u011fi\u015ftirecek misiniz? Hediyeler i\u00e7in uyarlanm\u0131\u015f bir iade politikas\u0131 uygulayacak m\u0131s\u0131n\u0131z?<\/p>\n

Noel sonras\u0131 \u00fcr\u00fcn iadeleri b\u00fcy\u00fck bir olayd\u0131r. G\u00f6re The Independent<\/a>kad\u0131n giyim hediyelerinin \u015fa\u015f\u0131rt\u0131c\u0131 bir \u015fekilde d\u00f6rtte \u00fc\u00e7\u00fc Noel'den sonra iade edilmektedir. Bir\u00e7ok perakende i\u015fletmesi, hem ger\u00e7ek m\u00fc\u015fterilere yard\u0131mc\u0131 olmak hem de doland\u0131r\u0131c\u0131lar\u0131 cayd\u0131rmak i\u00e7in Noel ve yeni y\u0131l boyunca de\u011fi\u015ftirilmi\u015f bir politika uygulamaktad\u0131r. Bu politikan\u0131n a\u00e7\u0131k ve net bir \u015fekilde iletilmesi, kasada herhangi bir yanl\u0131\u015f anlaman\u0131n \u00f6n\u00fcne ge\u00e7mek i\u00e7in \u00e7ok \u00f6nemlidir! Politikan\u0131z\u0131 ayr\u0131nt\u0131l\u0131 olarak \u00f6zetleyen bir ma\u011faza i\u00e7i ekran, personel ve m\u00fc\u015fteriler i\u00e7in kullan\u0131\u015fl\u0131 bir referanst\u0131r.
\n\u00a0<\/strong><\/p>\n

9. Ismarlama Noel Kartlar\u0131 Olu\u015fturun<\/strong><\/h2>\n

E\u011fer i\u015fletmeniz halk\u0131 yerinde a\u011f\u0131rlayan bir i\u015fletme de\u011filse, neden onlara posta yoluyla ula\u015fmayas\u0131n\u0131z? A Noel kart\u0131<\/a> hayal edebilece\u011finiz en geleneksel posta t\u00fcr\u00fcd\u00fcr. Ortalama bir do\u011frudan postaya k\u0131yasla daha ki\u015fisel ve iyi niyetlidir, ancak ayn\u0131 zamanda i\u015fletmenizin nazik bir hat\u0131rlat\u0131c\u0131s\u0131d\u0131r ve m\u00fc\u015fterileri i\u00e7in minnettarl\u0131klar\u0131n\u0131 ifade eder.<\/p>\n

\"72%<\/a>
72% indirim veya hediye olmasa bile bir te\u015fekk\u00fcr\u00fc takdir etti*<\/figcaption><\/figure>\n

Geleneksel postalar\u0131n 92%'sinden fazlas\u0131n\u0131n a\u00e7\u0131ld\u0131\u011f\u0131n\u0131 unutmay\u0131n, bu nedenle m\u00fc\u015fterilerinizin fiziksel bir kart\u0131 a\u00e7ma olas\u0131l\u0131\u011f\u0131 bir te\u015fekk\u00fcr e-postas\u0131ndan daha y\u00fcksektir!<\/p>\n

Ankete kat\u0131lanlar\u0131n 72%'si, bir i\u015fletmeden gelen minnettarl\u0131k mesaj\u0131n\u0131n, beraberinde bir indirim veya hediye olsun ya da olmas\u0131n yine de anlaml\u0131 oldu\u011funu d\u00fc\u015f\u00fcnmektedir, bu nedenle her zaman e\u015fantiyonlarla bankay\u0131 bat\u0131rman\u0131z gerekmez. Bazen \u00f6nemli olan ger\u00e7ekten de d\u00fc\u015f\u00fcncedir.<\/p>\n


\n10. Noel dolmas\u0131!<\/strong><\/h2>\n

Bro\u015f\u00fcr doldurma yani. Hedef kitlenize paketler g\u00f6nderiyorsan\u0131z, sipari\u015fleriyle birlikte mesaj\u0131n\u0131z\u0131 ta\u015f\u0131yacak baz\u0131 bas\u0131l\u0131 materyaller ekleme f\u0131rsat\u0131 her zaman vard\u0131r. Uzaktan sat\u0131\u015f yapan bir sat\u0131c\u0131 olarak, m\u00fc\u015fterilerinizle temas noktalar\u0131n\u0131zdan en iyi \u015fekilde yararlanman\u0131z gerekir. Teslimatla birlikte bir el ilan\u0131 veya bro\u015f\u00fcr g\u00f6ndermeniz, sizi ak\u0131lda tutacak, hen\u00fcz g\u00f6rmemi\u015f olabilecekleri yeni teklifleri iletecek ve potansiyel olarak daha fazla sat\u0131\u015f yapman\u0131z\u0131 sa\u011flayacakt\u0131r.<\/p>\n

11. Noel hediyesi olarak markal\u0131 promosyon \u00fcr\u00fcnleri \u00fcretmek<\/strong><\/h2>\n

Hediye verme mevsimindeyiz ve promosyon \u00fcr\u00fcnleri kullanarak m\u00fc\u015fterilerinize da\u011f\u0131tt\u0131\u011f\u0131n\u0131z hediyeler, marka bilinirli\u011fi a\u00e7\u0131s\u0131ndan sizin i\u00e7in \u00e7ok iyi bir i\u015f \u00e7\u0131karabilir.<\/p>\n

Bir masa takvimi, m\u00fc\u015fterilerinizin \u00e7al\u0131\u015fma y\u00fczeyindeki de\u011ferli gayrimenkulleri talep edecek ve markan\u0131z\u0131 12 ay boyunca onlar\u0131n g\u00f6r\u00fc\u015f alan\u0131nda tutacakt\u0131r.<\/p>\n

E\u011fer bir B2B \u015firketiyseniz, m\u00fc\u015fteri i\u015fletmelerinizdeki bireyler i\u00e7in Noel'de hayatta kalma paketi haz\u0131rlamaya ne dersiniz? Bu paket, Noel ticareti ve sonras\u0131nda m\u00fc\u015fterileriniz taraf\u0131ndan ger\u00e7ekten takdir edilecek markal\u0131 \u00fcr\u00fcnlerle dolu olabilir - ayn\u0131 zamanda onlara i\u015fletmenizin arkalar\u0131nda oldu\u011funu hat\u0131rlat\u0131r.<\/p>\n

Hayatta kalma \u00e7antan\u0131z \u015funlar\u0131 i\u00e7erebilir:<\/p>\n

    \n
  • Onlar\u0131 kafeinli ve motive tutmak i\u00e7in bir seyahat kupas\u0131, belki biraz po\u015fet ekleyin.<\/li>\n
  • bir servis altl\u0131\u011f\u0131, b\u00f6ylece koyacak bir yerleri olur!<\/li>\n
  • kan \u015fekerini korumak ve bir ikram sa\u011flamak i\u00e7in bir paket ki\u015fiselle\u015ftirilmi\u015f \u015fekerleme veya \u00e7ikolata<\/li>\n
  • bir kalem. Evet \u00e7ok a\u00e7\u0131k ama herkesin ihtiyac\u0131 var.<\/li>\n
  • Markan\u0131z\u0131n yer ald\u0131\u011f\u0131 bir kulakl\u0131k seti, b\u00f6ylece kulakl\u0131klar\u0131n\u0131 tak\u0131p ba\u015flar\u0131n\u0131 e\u011ferek i\u015flerini yapabilirler!<\/li>\n<\/ul>\n

    12. Dahili ileti\u015fim i\u00e7in bask\u0131 kullan\u0131n<\/strong><\/h2>\n

    Noel ticareti i\u00e7in bir plan\u0131n\u0131z olsun ve herkesin bunu bildi\u011finden emin olun. \u015eirket i\u00e7i ileti\u015fim \u00e7ok \u00f6nemlidir - ve ilk etapta sayfay\u0131 yazd\u0131rmad\u0131ysan\u0131z herkesin ayn\u0131 sayfada oldu\u011fundan emin olamazs\u0131n\u0131z? Planlar\u0131 ve \u00f6ncelikleri \u00f6zetleyen fiziksel bir belge stratejinizi g\u00fc\u00e7lendirecek ve \u00e7abalar\u0131n\u0131z\u0131 birle\u015ftirecektir.<\/p>\n

    Mevsimlik personel \u00e7al\u0131\u015ft\u0131ran bir i\u015fletmeyseniz, bir kar\u015f\u0131lama paketi ve personel el kitab\u0131 yazd\u0131rman\u0131z faydal\u0131 olabilir. Bir sunum klas\u00f6r\u00fc, yeni i\u015fe ba\u015flayanlar i\u00e7in profesyonel g\u00f6r\u00fcn\u00fcml\u00fc bir kar\u015f\u0131lama paketi olu\u015fturur ve teklif mektuplar\u0131n\u0131 veya s\u00f6zle\u015fmeleri cepte tutma kapasitesine sahiptir.<\/p>\n

    Personel el kitab\u0131, kararla\u015ft\u0131r\u0131lan eylemleri, \u015firket politikalar\u0131n\u0131, temizlik bilgilerini ve temel sa\u011fl\u0131k ve g\u00fcvenlik tavsiyelerini \u00f6zetleyen z\u0131mbalanm\u0131\u015f bir bro\u015f\u00fcr \u015feklinde olabilir.<\/p>\n

    Ciltli bir Noel operasyonlar\u0131 k\u0131lavuzunun kopyalar\u0131n\u0131 \u00fcretmek, Noel ticareti yeni rutinler gerektirdi\u011finde y\u00f6neticiler ve ekip liderleri i\u00e7in kullan\u0131\u015fl\u0131 bir referans olabilir.<\/p>\n

    Sadece personele a\u00e7\u0131k alanlardaki posterler, meslekta\u015flara hizmet ve hijyen standartlar\u0131n\u0131 ve di\u011fer kritik i\u015f mesajlar\u0131n\u0131 hat\u0131rlatmaya yard\u0131mc\u0131 olacakt\u0131r.<\/p>\n

    13. Depolama kaosunu uzak tutmak i\u00e7in tabelalar olu\u015fturun<\/strong><\/h2>\n

    Stoktan sat\u0131\u015f yapan bir i\u015fletmeyseniz ve Noel civar\u0131nda bir art\u0131\u015f ya\u015f\u0131yorsan\u0131z, stok seviyelerini do\u011fru ayarlaman\u0131z gerekir. H\u0131zl\u0131 devir ve h\u0131zl\u0131 ikmal ihtiyac\u0131, pek \u00e7ok i\u015fletme i\u00e7in depolama sorunlar\u0131na yol a\u00e7abilir. Brexit'e haz\u0131rlanan sekt\u00f6rler i\u00e7in bu sorun daha da b\u00fcy\u00fcyebilir.<\/p>\n

    Stoklama, al\u0131\u015f\u0131k oldu\u011fumuzun \u00f6tesinde alan ve planlama gerektirir, bu nedenle d\u00fczenli kalmak \u00e7ok \u00f6nemlidir. Stok odas\u0131 d\u00fczenini veya depo y\u00f6netimini a\u00e7\u0131klayan arka taraf tabelalar\u0131 veya posterleri, arka stok alanlar\u0131n\u0131n kaosa d\u00f6n\u00fc\u015fmesini \u00f6nlemeye yard\u0131mc\u0131 olacakt\u0131r.<\/p>\n

    14. Noel'den sonra i\u015fleri de\u011fi\u015ftirin<\/strong><\/h2>\n

    Noel'e \u00f6zel olmayan te\u015fhir malzemelerinizi Noel versiyonuyla de\u011fi\u015ftirdiyseniz, her \u015fey sona erdi\u011finde ayn\u0131 eski POS'a geri d\u00f6nmeyi ger\u00e7ekten istiyor musunuz? Yeni y\u0131l, ayn\u0131 eski markaya geri d\u00f6nmek yerine te\u015fhir malzemelerinizi yenilemek ve canland\u0131rmak i\u00e7in bir \u015fans olabilir. Markan\u0131z\u0131 ileriye ta\u015f\u0131yacak yeni bask\u0131lara yat\u0131r\u0131m yapmak i\u00e7in bu f\u0131rsat\u0131 de\u011ferlendirin.<\/p>\n

     <\/p>\n

    *Y\u00fczde \u00e7arklar\u0131m\u0131zda g\u00f6sterilen t\u00fcm say\u0131sal veriler Solopress 2019 Noel Anketinin bir par\u00e7as\u0131 olarak toplanm\u0131\u015ft\u0131r. G\u00f6sterilen t\u00fcm istatistikler 1204 kat\u0131l\u0131mc\u0131n\u0131n 100%'sinin yan\u0131tlar\u0131na dayanmaktad\u0131r. Anket yoluyla toplanan veriler Solopress Ltd olarak ticaret yapan AGA Printing Ltd'nin m\u00fclkiyetindedir ve geri ba\u011flant\u0131 yoluyla bilgi verilmeden \u00e7o\u011falt\u0131lamaz. T\u00fcm telif haklar\u0131 ve di\u011fer fikri m\u00fclkiyet haklar\u0131 sakl\u0131d\u0131r.<\/em><\/p>","protected":false},"excerpt":{"rendered":"

    With 2019 set to be one of the most challenging Christmases for business in recent years, print represents an economical way to splash the seasonal spirit throughout your estate. While you might not be able to stretch to that fibre-glass Santa-sleigh this year, a poster, sign or banner can let you tell your Christmas story […]<\/p>\n","protected":false},"author":134,"featured_media":65891,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[547,553],"tags":[896],"class_list":{"0":"post-64013","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business-marketing","8":"category-special-occasions","9":"tag-christmas"},"acf":[],"yoast_head":"\nPrint Marketing At Christmas | Business Guide | Solopress UK<\/title>\n<meta name=\"description\" content=\"Print can play a major role in solving many of these challenges Christmas. With 20 years of experience in the industry, we\u2019re in a great place to help out. 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