{"id":65444,"date":"2019-11-28T00:00:52","date_gmt":"2019-11-28T00:00:52","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=65444"},"modified":"2020-07-30T09:53:27","modified_gmt":"2020-07-30T08:53:27","slug":"ocak-satisinizi-pazarlayin","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/tr\/business-marketing\/marketing-your-january-sale\/","title":{"rendered":"Ocak ay\u0131 sat\u0131\u015f\u0131n\u0131z\u0131 pazarlama"},"content":{"rendered":"
<\/div>

Ho\u015f geldiniz NE, NE ZAMAN, NASIL <\/strong>ve NEDEN <\/strong>Ocak ay\u0131 sat\u0131\u015f pazarlamas\u0131. \u015eu konulara bir g\u00f6z ataca\u011f\u0131z NE<\/strong> indirimler sunabilirsiniz; NE ZAMAN <\/strong>insanlar indirim al\u0131\u015fveri\u015fi yap\u0131yor; NASIL <\/strong>sat\u0131\u015f\u0131n\u0131z\u0131 tan\u0131tmak i\u00e7in ne yap\u0131yorsunuz; ve NEDEN<\/strong> D\u00fcnyada her \u015fey k\u0131rm\u0131z\u0131 ve beyaz m\u0131?\u00a0<\/strong><\/p>\n

NE indirim sunacaks\u0131n\u0131z ve bunun arkas\u0131nda durabilecek misiniz?<\/strong><\/h2>\n

Ocak ay\u0131 sat\u0131\u015flar\u0131yla ilgili beklentiler hi\u00e7 bu kadar y\u00fcksek olmam\u0131\u015ft\u0131 ve \u00f6zellikle perakendeciler fiyatlar\u0131 cesaret edebildikleri kadar d\u00fc\u015f\u00fcrmek i\u00e7in b\u00fcy\u00fck bir bask\u0131 alt\u0131nda. Dibe do\u011fru bir yar\u0131\u015fa girmeyi tercih etseniz de etmeseniz de, mevcut perakende ikliminde neler olup bitti\u011fini ve sat\u0131\u015f teklifinizle ilgili ne t\u00fcr iddialarda bulunabilece\u011finizi bilmek iyidir.
\n\u00a0<\/strong><\/p>\n

Y\u00fczdeler oyunu...<\/strong><\/h3>\n

10% art\u0131k kimseyi heyecanland\u0131r\u0131yor mu? Ne olmas\u0131 gerekiyor? 25%? 50%? Asl\u0131nda, son on y\u0131lda perakendeciler Ocak \u0130ndirimi teklifleri i\u00e7in ana cadde standard\u0131 olarak \"70% indirim\" mesaj\u0131nda karar k\u0131lm\u0131\u015f gibi g\u00f6r\u00fcn\u00fcyor.<\/p>\n

70% - sihirli say\u0131 m\u0131?<\/strong><\/h3>\n

Pek \u00e7ok b\u00fcy\u00fck isim 70%'yi kendi tatl\u0131 noktalar\u0131 olarak belirlemi\u015f g\u00f6r\u00fcn\u00fcyor. Boots, HMV ve Topshop \u015fansl\u0131 say\u0131 olan 70'i se\u00e7ti.<\/p>\n

\"Ocak<\/a><\/p>\n

Sanki perakendeciler sat\u0131\u015flar\u0131na dahil edecekleri \u00fcr\u00fcn kar\u0131\u015f\u0131m\u0131n\u0131 \u00f6zellikle sihirli say\u0131ya ula\u015fmak i\u00e7in se\u00e7iyorlarm\u0131\u015f gibi geliyor.<\/p>\n

Ge\u00e7en y\u0131l ASOS, Gap ve River Island, rakiplerinin faaliyetlerine yan\u0131t olarak sat\u0131\u015flar\u0131 devam ederken tasarruf tekliflerini 60%'den 70%'ye y\u00fckseltti.<\/p>\n

Unutmay\u0131n, Ocak ay\u0131 indirimi g\u00fcmr\u00fckten \u00e7ekme anlam\u0131na gelmek zorunda de\u011fildir - bir\u00e7ok sekt\u00f6rde yeni bir teklif olu\u015fturmak i\u00e7in indirimli fiyatlarla sat\u0131\u015f sto\u011fu sat\u0131n almak m\u00fcmk\u00fcnd\u00fcr.<\/p>\n

Bu, temel \u00f6z sermaye kalemleri s\u00f6z konusu oldu\u011funda zarar verici fiyat indirimleri yapmak zorunda kalmaman\u0131za yard\u0131mc\u0131 olabilir. Bir dereceye kadar, sat\u0131n alma stratejinizi 70% talebinde bulunman\u0131za olanak tan\u0131yan bir teklife ula\u015facak \u015fekilde de \u015fekillendirebilirsiniz.<\/p>\n

Kay\u0131p liderleri ilgi ve ziyaret\u00e7i \u00e7ekmeye yard\u0131mc\u0131 olman\u0131n yan\u0131 s\u0131ra y\u00fczde indirim talebinizi art\u0131racakt\u0131r, ancak yine de zirveye \u00e7\u0131kt\u0131\u011f\u0131n\u0131zdan emin olmak i\u00e7in stoklar\u0131 s\u0131n\u0131rlamay\u0131 ve genel marjlar\u0131n\u0131z\u0131 izlemeyi unutmay\u0131n.<\/p>\n

En iyi ipucu:<\/strong> Rakiplerinizi izleyin ve marj\u0131n\u0131z\u0131 koruyun.<\/p>\n

Cesur iddialar!<\/strong><\/h2>\n

Yaln\u0131zca kitlelerimizin beklentilerini kar\u015f\u0131lamaya \u00e7al\u0131\u015fmakla kalmamal\u0131, ayn\u0131 zamanda bunu destekleyebilmeliyiz. Peki, indirim taleplerinizle reklam standartlar\u0131n\u0131n do\u011fru taraf\u0131nda nas\u0131l kal\u0131rs\u0131n\u0131z?<\/p>\n

Tasarruf bir RRP'ye g\u00f6re mi hesaplan\u0131yor?<\/strong><\/h3>\n

Bek\u00e7i k\u00f6peklerinin g\u00f6z\u00fcnde, RRP ger\u00e7ekten o kadar da \u00f6nemli de\u011fildir. \u00dcr\u00fcn\u00fcn \u00f6nemli bir s\u00fcre boyunca bu RRP'de a\u00e7\u0131k\u00e7a sat\u0131\u015fa sunuldu\u011funu g\u00f6stermeniz gerekir. \u00dcreticinin tavsiyesi, tasarruf iddias\u0131n\u0131 kan\u0131tlamak i\u00e7in yeterli de\u011fildir. Yeni piyasaya s\u00fcr\u00fclen bir \u00fcr\u00fcn\u00fc satarken, daha \u00f6nce hi\u00e7 kimse bu \u00fcr\u00fcn\u00fc satmad\u0131\u011f\u0131 i\u00e7in \u00f6nceki sat\u0131\u015flara dayal\u0131 bir tasarruf y\u00fczdesi iddias\u0131n\u0131 kan\u0131tlayamazs\u0131n\u0131z.<\/p>\n

S\u0131rf indirim yapmak i\u00e7in fiyatlar\u0131 \u015fi\u015firmeyin!<\/strong><\/h3>\n

\"Ocak<\/a><\/p>\n

Cevap, fiyat\u0131 hemen d\u00fc\u015f\u00fcrebilmek i\u00e7in bir \u00fcr\u00fcn\u00fc k\u0131sa bir s\u00fcre i\u00e7in daha y\u00fcksek bir fiyattan satmak de\u011fildir. ASA, Asda'ya kar\u015f\u0131 yap\u0131lan bir \u015fikayeti onaylad\u0131<\/a> indirim talebinde bulunmak i\u00e7in kahvalt\u0131l\u0131k gevre\u011fin fiyat\u0131n\u0131 1 g\u00fcnl\u00fc\u011f\u00fcne y\u00fckseltti\u011fi i\u00e7in. Bir \u015fik\u00e2yette bulunuldu\u011funda ASA, bunun ger\u00e7ek bir referans olup olmad\u0131\u011f\u0131n\u0131 belirlemek i\u00e7in y\u00fcksek fiyattan hangi sat\u0131\u015flar\u0131n yap\u0131ld\u0131\u011f\u0131na da bakar.<\/p>\n

Daha y\u00fcksek fiyat\u0131n ne kadar s\u00fcreyle sunulmas\u0131 gerekiyor?<\/strong><\/h3>\n

Genel bir kural olarak, daha y\u00fcksek referans fiyat, promosyon fiyat\u0131n\u0131n sunuldu\u011fu s\u00fcreyi a\u015fan \u00f6nemli bir s\u00fcre boyunca uygulanm\u0131\u015f olmal\u0131d\u0131r. Referans fiyat ASA bu d\u00f6nemi \u015f\u00f6yle tan\u0131ml\u0131yor<\/a> \"daha y\u00fcksek fiyatlar\u0131n ola\u011fan fiyatlar oldu\u011funu tespit etmek i\u00e7in yeterli uzunlukta\" olarak de\u011ferlendirmi\u015ftir.<\/p>\n

\"70%'ye kadar indirim\" teklif edersem, indirimli \u00fcr\u00fcnlerimden ka\u00e7 tanesinin ger\u00e7ekten 70% indirimli olmas\u0131 gerekir?<\/strong><\/h3>\n

Ge\u00e7mi\u015fte, sat\u0131\u015f kalemlerinin miktara g\u00f6re 10%'sinin maksimum y\u00fczde oran\u0131nda indirimli olmas\u0131 gerekiyordu, ancak bu art\u0131k gev\u015fetilmi\u015ftir. ASA'n\u0131n mevcut rehberli\u011fi, \"sat\u0131\u015f kalemlerinin \u00f6nemli bir k\u0131sm\u0131n\u0131n azami tasarrufla indirime tabi tutuldu\u011fundan\" emin olunmas\u0131 y\u00f6n\u00fcndedir. A\u015fa\u011f\u0131daki durumlarda emsal te\u015fkil etmi\u015ftir Better Bathrooms UK hakk\u0131nda 2017 y\u0131l\u0131nda ASA'ya bir \u015fik\u00e2yette bulunulmu\u015ftur<\/a>. Better Bathrooms 70% iddias\u0131nda bulunmu\u015f, ancak ASA sat\u0131\u015ftaki \u00fcr\u00fcnlerin say\u0131s\u0131n\u0131n (de\u011ferinin de\u011fil) sadece 8.63%'sinin 70% indirimle sunuldu\u011funu tespit edince \u015fikayeti onaylam\u0131\u015ft\u0131r.<\/p>\n

Yan\u0131ltmay\u0131n!<\/strong><\/h3>\n

Rehberli\u011fin bir k\u0131sm\u0131 sinir bozucu derecede belirsiz olsa da, en \u00f6nemli \u015fey, bir m\u00fc\u015fteri veya rakibin itiraz etmesi durumunda indirim taleplerinizi savunabilmenizdir. Buradaki temel ilke, potansiyel tasarruflar\u0131 yanl\u0131\u015f y\u00f6nlendirmemek veya abartmamakt\u0131r. Ocak ay\u0131 sat\u0131\u015f pazarlaman\u0131z\u0131n bir par\u00e7as\u0131 olarak hangi iddialarda bulunabilece\u011finiz konusunda ayr\u0131nt\u0131l\u0131 rehberlik i\u00e7in Reklam Standartlar\u0131 Kurumu web sitesini \u015fu adresten ziyaret etmenizi \u00f6neririz www.asa.org.uk<\/a>, ziyaret edin www.gov.uk<\/a> veya profesyonel yasal tavsiye al\u0131n.<\/p>\n

\u0130nsanlar ne zaman al\u0131\u015fveri\u015f yap\u0131yor? <\/strong>Ocak Ay\u0131 Sat\u0131\u015flar\u0131<\/strong>?<\/strong><\/h2>\n

...ve Ocak indirimlerini ne \u00f6l\u00e7\u00fcde tasarruf f\u0131rsat\u0131 olarak g\u00f6r\u00fcyorlar? Solopress Noel anketinin* bir par\u00e7as\u0131 olarak al\u0131\u015fveri\u015f yapanlara sorduk:<\/p>\n

Ocak Sat\u0131\u015f tekliflerine ne zaman bakmaya ba\u015fl\u0131yorsunuz?\u00a0\u00a0\u00a0<\/strong><\/h3>\n

\"Ocak<\/a><\/p>\n

Bu ifadeye ne \u00f6l\u00e7\u00fcde kat\u0131ld\u0131klar\u0131n\u0131 da sorduk:<\/p>\n

Ocak ay\u0131 indirimlerinin pazarl\u0131k yapmak i\u00e7in \u00f6nemli bir f\u0131rsat oldu\u011funu d\u00fc\u015f\u00fcn\u00fcyorum.<\/strong><\/h3>\n

 <\/p>\n

\"\"<\/a><\/p>\n

 <\/p>\n

Ocak ay\u0131 sat\u0131\u015f\u0131n\u0131z\u0131 NASIL tan\u0131t\u0131yorsunuz?<\/strong><\/h2>\n

Ocak indirimi incelik zaman\u0131 de\u011fildir. Her \u015feyi ortaya koyma zaman\u0131d\u0131r ve bask\u0131, perakende alan\u0131n\u0131z\u0131 ge\u00e7ici olarak d\u00f6n\u00fc\u015ft\u00fcrmenin uygun maliyetli bir yoludur.<\/p>\n

Bu malzemeleri ge\u00e7ici olarak kullan\u0131yor olsan\u0131z da, bu tek kullan\u0131ml\u0131k olmalar\u0131 gerekti\u011fi anlam\u0131na gelmez. Tarih ve ayr\u0131nt\u0131lardan ka\u00e7\u0131narak daha b\u00fcy\u00fck ve daha dayan\u0131kl\u0131 bas\u0131l\u0131 materyallerinizi gelece\u011fe haz\u0131rlay\u0131n. Bu \u015fekilde, sat\u0131\u015f malzemelerinizin \u00f6nemli bir b\u00f6l\u00fcm\u00fcn\u00fc gelecek y\u0131l saklayabilir ve yeniden kullanabilirsiniz.<\/p>\n

Bunlar, ekran al\u0131\u015fveri\u015f listenizde olmas\u0131 gereken baz\u0131 Sat\u0131\u015f temelleridir:<\/p>\n

Sal\u0131ncak etiketleri
\n<\/strong><\/h3>\n

Sal\u0131ncak etiketi, \u00fcr\u00fcnlerinize ili\u015ftirebilece\u011finiz bir teminat par\u00e7as\u0131d\u0131r, \u00f6zellikle ask\u0131 ve etiketlere etiket ili\u015ftirebilen giyim perakendecileri i\u00e7in etkilidir. Hatta baz\u0131 perakendecilerin yapt\u0131\u011f\u0131 gibi sat\u0131\u015f\u0131n\u0131z\u0131 \"k\u0131rm\u0131z\u0131 etiket sat\u0131\u015f\u0131\" olarak markalayabilir ve sat\u0131\u015fa dahil olan t\u00fcm \u00fcr\u00fcnleri g\u00f6ze \u00e7arpan bir etiketle i\u015faretleyebilirsiniz. Sal\u0131ncak Etiketi<\/a>.<\/p>\n

\"Ocak<\/a><\/p>\n

Posterler
\n<\/strong><\/h3>\n

Pencereleriniz varsa, \u015fimdi onlar\u0131 kullanman\u0131n tam zaman\u0131. Teklifinizi duyurarak ana caddedeki Sat\u0131\u015f ate\u015fine katk\u0131da bulunun. B\u00fcy\u00fck ve cesur olun ve en \u00fcst sat\u0131rdaki indiriminizi vurgulay\u0131n. Alternatif olarak posterler<\/a> camlardan geriye do\u011fru yerle\u015ftirilmi\u015fse, pencerelerinizi kaplama, poster veya \u0131smarlama bir ka\u011f\u0131tla karartmay\u0131 d\u00fc\u015f\u00fcnebilirsiniz.<\/p>\n

Di\u011fer \"Sat\u0131\u015f Noktas\u0131\" malzemeleri
\n<\/strong><\/h3>\n

Raf kenar\u0131 \u015feritleri, masa konu\u015fmac\u0131lar\u0131, dikme kartlar\u0131 ve di\u011fer bir\u00e7ok k\u00fc\u00e7\u00fck par\u00e7a daha b\u00fcy\u00fck bir resim olu\u015fturmaya yard\u0131mc\u0131 olabilir. Standart olarak olduk\u00e7a temiz ve net bir te\u015fhir ortam\u0131 i\u015fletiyor olabilirsiniz, ancak Ocak indirimi minimalizm zaman\u0131 de\u011fildir. Kendi kurallar\u0131n\u0131z\u0131 y\u0131kma ve mevcut alan\u0131 doldurma zaman\u0131.<\/p>\n

Tabela
\n<\/strong><\/h3>\n

Sert tahta \u00fczerine geni\u015f formatta bas\u0131lan sat\u0131\u015f mesaj\u0131n\u0131z, hem i\u00e7 hem de d\u0131\u015f mekanlarda teklifinizi duyurman\u0131za yard\u0131mc\u0131 olabilir. As\u0131l\u0131 afi\u015fler, serbest duran ekranlar ve hatta elde ta\u015f\u0131nan \"Golf\" tabela panolar\u0131<\/a> \u00f6zellikle ana caddenin hemen d\u0131\u015f\u0131ndaysan\u0131z, yaya trafi\u011fini bulundu\u011funuz yere y\u00f6nlendirmeye yard\u0131mc\u0131 olabilir.<\/p>\n

\"Ocak<\/a><\/p>\n


\nNeden hep k\u0131rm\u0131z\u0131 ve beyaz?<\/strong><\/h2>\n

Ocak ay\u0131 i\u00e7in k\u0131rm\u0131z\u0131 ve beyaz\u0131 m\u0131 tercih ediyorsunuz? K\u0131rm\u0131z\u0131, beyaz ve belki bir tutam sar\u0131, temel markan\u0131zla hi\u00e7bir \u00e7a\u011fr\u0131\u015f\u0131m yapmayabilir, ancak Ocak ay\u0131 sat\u0131\u015f pazarlamas\u0131 s\u00f6z konusu oldu\u011funda bu renkler yine de devreye girebilir.<\/p>\n

B\u00fcy\u00fck indirim sezonlar\u0131 \u00fccretsiz ge\u00e7i\u015f hakk\u0131n\u0131z\u0131n oldu\u011fu zamanlard\u0131r. Birka\u00e7 hafta boyunca tutarl\u0131l\u0131\u011f\u0131 unutmak mazur g\u00f6r\u00fclebilir. Bu d\u00f6nemde markan\u0131z\u0131n de\u011ferini d\u00fc\u015f\u00fcrmekten kurtulabilirsiniz \u00e7\u00fcnk\u00fc t\u00fcm bahisler kapal\u0131d\u0131r. Nas\u0131l olsa herkes bunu yap\u0131yor.<\/p>\n

Farkl\u0131 bir \u015fey yapmak ve kendinizi di\u011ferlerinden ay\u0131rmak i\u00e7in kesinlikle bir arg\u00fcman var, ama neden ak\u0131nt\u0131ya kar\u015f\u0131 y\u00fczesiniz ki?<\/p>\n

Ak\u0131\u015f\u0131na b\u0131rak\u0131n ve \u015fehri k\u0131rm\u0131z\u0131 ve beyaza boyamak i\u00e7in ana caddedeki kom\u015fular\u0131n\u0131za kat\u0131l\u0131n. \u0130\u015fte bu renklerin pazarl\u0131k \u00e7\u0131lg\u0131nl\u0131\u011f\u0131 yaratmada neden bu kadar etkili oldu\u011funu a\u00e7\u0131kl\u0131yoruz:<\/p>\n

\"Ocak<\/a>K\u0131rm\u0131z\u0131<\/strong><\/h3>\n

\u0130li\u015fkili:<\/strong> heyecan, enerji, a\u015fk, tutku, aciliyet<\/p>\n

Einsteinmarketer.com<\/a> k\u0131rm\u0131z\u0131n\u0131n \"kan dola\u015f\u0131m\u0131n\u0131, nefes alma h\u0131z\u0131n\u0131 ve hatta metabolizmay\u0131 art\u0131rarak fiziksel etkileri oldu\u011funun da kan\u0131tland\u0131\u011f\u0131n\u0131\" belirtiyor. Web sitesine g\u00f6re K\u00fc\u00e7\u00fck \u0130\u015fletme Trendleri<\/a>k\u0131rm\u0131z\u0131 \"aciliyet hissi yarat\u0131r, bu da indirimli sat\u0131\u015flar i\u00e7in iyidir.\"<\/p>\n

 <\/p>\n

\"Ocak<\/a>Beyaz<\/strong><\/h3>\n

\u0130li\u015fkili:<\/strong> d\u00fcr\u00fcstl\u00fck, basitlik, denge, safl\u0131k, a\u00e7\u0131kl\u0131k, verimlilik<\/p>\n

Ruh sa\u011fl\u0131\u011f\u0131 kaynaklar\u0131na g\u00f6re verywellmind.com,<\/a> Ocak ay\u0131 sat\u0131\u015f pazarlamas\u0131nda ve markalamada beyaz renk \"g\u00fcvenlik, safl\u0131k, tazelik ve temizlik hissi vermek ve kontrast olu\u015fturmak i\u00e7in\" kullan\u0131l\u0131r. K\u0131rm\u0131z\u0131 ile birlikte kullan\u0131ld\u0131\u011f\u0131nda, bu kontrast ayn\u0131 zamanda okunakl\u0131l\u0131k ve odaklanma sa\u011flar.<\/p>\n

 <\/p>\n

\"Ocak<\/a>Sar\u0131<\/strong><\/h3>\n

\u0130li\u015fkili:<\/strong> iyimserlik, mutluluk, oyunculuk, g\u00fcven, iyi niyet<\/p>\n

Sar\u0131 bazen k\u0131rm\u0131z\u0131 arka planlara kar\u015f\u0131 \u00e7al\u0131\u015fmak i\u00e7in beyaza alternatif olarak kullan\u0131l\u0131r. \u015ea\u015f\u0131rt\u0131c\u0131 bir \u015fekilde, sar\u0131n\u0131n karanl\u0131k bir taraf\u0131 da var! G\u00f6re K\u00fc\u00e7\u00fck \u0130\u015fletme Trendleri<\/a>\"sar\u0131 bebekleri a\u011flatabilir\" ve \"d\u00fcrt\u00fcsel al\u0131c\u0131lar\u0131 \u00e7ekebilecek bir endi\u015fe duygusu yaratmak\" i\u00e7in kullan\u0131labilir.<\/p>\n

 <\/p>\n


\nUmar\u0131m bu yaz\u0131 size Ocak ay\u0131 sat\u0131\u015f pazarlamas\u0131n\u0131n etkili bir \u015fekilde nas\u0131l ele al\u0131naca\u011f\u0131na dair baz\u0131 ipu\u00e7lar\u0131 vermi\u015ftir. Poster, POS, tabela ve daha fazlas\u0131 gibi materyallerin teklifinizi tan\u0131tman\u0131za nas\u0131l yard\u0131mc\u0131 olabilece\u011fini ke\u015ffetmek istiyorsan\u0131z, www.solopress.com adresinden bizi ziyaret edin veya 01702 460047 numaral\u0131 telefondan bizi aray\u0131n.<\/strong><\/p>\n

 <\/p>\n

*Grafiklerimizde g\u00f6sterilen veriler Solopress 2019 Noel Anketinin bir par\u00e7as\u0131 olarak toplanm\u0131\u015ft\u0131r. G\u00f6sterilen t\u00fcm istatistikler 1204 kat\u0131l\u0131mc\u0131n\u0131n 100%'sinin yan\u0131tlar\u0131na dayanmaktad\u0131r. Anket arac\u0131l\u0131\u011f\u0131yla toplanan veriler, Solopress Ltd. olarak ticaret yapan AGA Printing Ltd'nin m\u00fclkiyetindedir. Geri ba\u011flant\u0131 yoluyla bilgi verilmeden \u00e7o\u011falt\u0131lamaz. T\u00fcm telif haklar\u0131 ve di\u011fer fikri m\u00fclkiyet haklar\u0131 sakl\u0131d\u0131r.<\/em><\/p>","protected":false},"excerpt":{"rendered":"

Welcome to our WHAT, WHEN, HOW and WHY of January sales marketing. We\u2019re going to be taking a look at WHAT discounts you can offer; WHEN are people doing their sale shopping; HOW do you go about promoting your sale; and WHY on earth is everything red and white?\u00a0 WHAT discount will you offer, and […]<\/p>\n","protected":false},"author":134,"featured_media":65849,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[547],"tags":[896],"class_list":{"0":"post-65444","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business-marketing","8":"tag-christmas"},"acf":[],"yoast_head":"\nJanuary Sales Marketing | Business Guide | Solopress UK<\/title>\n<meta name=\"description\" content=\"WHAT discount claims are you entitled to make? WHEN are people shopping? HOW do you promote your sale? 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