{"id":65936,"date":"2020-01-08T11:32:40","date_gmt":"2020-01-08T11:32:40","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=65936"},"modified":"2021-01-11T09:50:18","modified_gmt":"2021-01-11T09:50:18","slug":"pantone-2020-yilinin-rengi%cc%87","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/tr\/art-design\/pantone-colour-of-the-year-2020\/","title":{"rendered":"Pantone 2020 y\u0131l\u0131n\u0131n rengi ve nas\u0131l kullan\u0131laca\u011f\u0131"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div><p>Bu <a href=\"https:\/\/store.pantone.com\/uk\/en\/color-of-the-year-2020\" target=\"_blank\" rel=\"noopener noreferrer\">Klasik Mavi<\/a> - 2020 i\u00e7in y\u0131l\u0131n rengi se\u00e7ildi. Ama neden bu \u00f6zel renk tonu? Ve neden 2020 i\u00e7in \u015fimdi? Derin mavinin i\u00e7ine dalal\u0131m ve Klasik Mavi'nin neden \u015fimdiden y\u0131l\u0131n Pantone rengi olarak ta\u00e7land\u0131r\u0131ld\u0131\u011f\u0131n\u0131 ke\u015ffedelim.<\/p>\n<h2><strong>Y\u0131l\u0131n rengi neden \u00f6nemlidir?<\/strong><\/h2>\n<p>Klasik Mavi, Avrupa Birli\u011fi taraf\u0131ndan y\u0131l\u0131n rengi se\u00e7ildi. <a href=\"https:\/\/store.pantone.com\/uk\/en\/pantone-color-institute\">Pantone Renk Enstit\u00fcs\u00fc<\/a>. \u00c7o\u011fumuz Pantone'u duymu\u015fuzdur, ama kimdir bunlar? Ve renk konusundaki g\u00f6r\u00fc\u015flerini bu kadar \u00f6nemli k\u0131lan nedir?<\/p>\n<p>1963 y\u0131l\u0131nda Pantone \u015firketi (Grand Rapids, Michigan, ABD merkezli), Pantone Matching System\u00ae ad\u0131 verilen bir renk referanslama \u015femas\u0131n\u0131 tan\u0131tt\u0131. Bu sistem k\u0131sa s\u00fcrede tasar\u0131mc\u0131lar, matbaac\u0131lar ve \u00fcreticiler aras\u0131nda uluslararas\u0131 bir end\u00fcstri standard\u0131 haline geldi.<\/p>\n<p>Pantone, di\u011fer \u00fcr\u00fcn ve hizmetlerinin yan\u0131 s\u0131ra, 1.300'den fazla benzersiz renk referans\u0131ndan olu\u015fan ve giderek b\u00fcy\u00fcyen bir k\u00fct\u00fcphanenin k\u00fcrat\u00f6rl\u00fc\u011f\u00fcn\u00fc yapmaktad\u0131r. Pantone Renk Enstit\u00fcs\u00fc 1999 y\u0131l\u0131ndan bu yana y\u0131l\u0131n rengini belirlemektedir. 2020 i\u00e7in se\u00e7tikleri renk 19-4052 - ya da Klasik Mavi.<\/p>\n<p>Basit ismi Pantone sisteminin derinli\u011fini ve \u00e7e\u015fitlili\u011fini gizler. Pantone'nin katalo\u011funda, ki\u015fisel yorumlar\u0131n\u0131za, zevklerinize ve fotoresept\u00f6rlerinize ba\u011fl\u0131 olarak 'mavi' olarak tan\u0131mlanabilecek muhtemelen yakla\u015f\u0131k 300 ila 400 renk tonu vard\u0131r.<\/p>\n<p>Pantone y\u0131l\u0131n rengini a\u00e7\u0131klad\u0131\u011f\u0131nda, pazarlama ajanslar\u0131, marka y\u00f6neticileri, i\u00e7 mimarlar, moda evleri ve boya ve boya \u00fcreticileri oturup dinler. Asl\u0131nda, renklerle \u00e7al\u0131\u015fan herkes i\u00e7in Pantone'nin y\u0131l\u0131n rengini a\u00e7\u0131klamas\u0131, \u00f6n\u00fcm\u00fczdeki 12 ay boyunca tasar\u0131m trendlerini etkileme g\u00fcc\u00fcne sahip \u00f6nemli bir olayd\u0131r.<\/p>\n<h2><strong>Klasik Mavi Pantone hangi \u00f6zelliklere sahiptir?<br \/>\n<\/strong><\/h2>\n<p><a href=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2020\/01\/shutterstock_1582628383.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-65942\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2020\/01\/shutterstock_1582628383.jpg\" alt=\"Pantone Klasik Mavi 2020 g\u00f6ky\u00fcz\u00fc\" width=\"900\" height=\"518\" \/><\/a><\/p>\n<p>Pantone, renk tonunun se\u00e7ilmesinin nedeni olarak \"zamans\u0131z ve kal\u0131c\u0131 renk tonunu\" g\u00f6stermi\u015ftir. Al\u0131nt\u0131 yap\u0131lan <a href=\"https:\/\/www.designweek.co.uk\/issues\/2-8-december-2019\/pantone-colour-of-the-year\/\">Tasar\u0131m Haftas\u0131<\/a>Pantone \u0130cra Direkt\u00f6r\u00fc Leatrice Eiseman \u015funlar\u0131 s\u00f6yledi: \"G\u00fcven ve inan\u00e7 gerektiren bir zamanda ya\u015f\u0131yoruz. Her zaman g\u00fcvenebilece\u011fimiz sa\u011flam ve g\u00fcvenilir bir mavi tonu olan Pantone 19-4052 Klasik Mavi ile ifade edilen de i\u015fte bu t\u00fcr bir sabitlik ve g\u00fcvendir.\"<\/p>\n<p>Klasik Mavi'nin evrensel olarak payla\u015f\u0131lan \u00e7a\u011fr\u0131\u015f\u0131mlar\u0131 en \u00fcst s\u0131rada yer almas\u0131na yard\u0131mc\u0131 oldu. Mavi h\u00fczn\u00fc, yaln\u0131zl\u0131\u011f\u0131 ve hatta kabal\u0131\u011f\u0131 \u00e7a\u011fr\u0131\u015ft\u0131rabilir, ancak bu \u00f6zel tonun alacakaranl\u0131k g\u00f6ky\u00fcz\u00fcne veya derin, sakin suya benzerli\u011fi pozitifli\u011fi ve sakinli\u011fi temsil ediyor gibi g\u00f6r\u00fcn\u00fcyor. Pantone, bu iyimser, canland\u0131r\u0131c\u0131 kavramlar\u0131n 2020'de d\u00fcnya \u00e7ap\u0131nda ilerleme, istikrar ve iyimserlik i\u015ftah\u0131n\u0131 yakalad\u0131\u011f\u0131n\u0131 d\u00fc\u015f\u00fcn\u00fcyor.<\/p>\n<p>G\u00fcven ve g\u00fcvenilirlik alanlar\u0131nda Klasik Mavi ger\u00e7ekten kendini g\u00f6sterir. A\u00e7\u0131k s\u00f6zl\u00fc ama abart\u0131s\u0131z olan Classic Blue, \u00f6zg\u00fcnl\u00fck ve g\u00fcvenlik hissi uyand\u0131rd\u0131\u011f\u0131 \u015firket bro\u015f\u00fcrleri i\u00e7in idealdir. Temsil etti\u011fi markalara ay\u0131rt edici, yerle\u015fik bir karakter kazand\u0131r\u0131r ve g\u00f6steri\u015f yapmadan kalite vaat eder.<\/p>\n<p>Solopress tasar\u0131mc\u0131s\u0131 Matt Bruty Classic Blue hakk\u0131nda \u015funlar\u0131 s\u00f6yledi:<\/p>\n<p><em>\"Pantone'nin y\u0131l\u0131n rengi kesinlikle sakinlik ve g\u00fcvenilirli\u011fi \u00e7a\u011fr\u0131\u015ft\u0131r\u0131yor. G\u00f6z\u00fc yormamas\u0131 nedeniyle blok renk olarak kullan\u0131lmaya \u00e7ok elveri\u015fli. Bence bu renk, \u00fczerine serpi\u015ftirilecek koyu turuncu ve mercan vurgular\u0131yla (g\u00fcn bat\u0131m\u0131n\u0131 d\u00fc\u015f\u00fcn\u00fcn) \u00e7ok iyi sonu\u00e7 verir. Mavi ayn\u0131 zamanda alt\u0131n ve krem tonlar\u0131n\u0131n yan\u0131nda daha e\u015fit bir zeminde \u00e7ok mutlu bir \u015fekilde oturacakt\u0131r.\"<\/em><\/p>\n<h2><strong>Bu tasar\u0131mc\u0131lar i\u00e7in ne anlama geliyor?<\/strong><\/h2>\n<p>\u00c7a\u011fda\u015f tasar\u0131mc\u0131lar, renk trendlerinin ana caddeye ve pop\u00fcler bilince do\u011fru s\u00fcz\u00fcl\u00fcrken izledikleri rotalar\u0131n fark\u0131ndad\u0131rlar. Son y\u0131llarda sanat, m\u00fczik, film ve moda gibi kataliz\u00f6rlere bloggerlar, YouTuberlar ve online influencerlar da kat\u0131ld\u0131.<\/p>\n<p>Pantone y\u0131l\u0131n rengi, marka otoritesi ve sekt\u00f6r i\u00e7g\u00f6r\u00fcs\u00fc ile birlikte gelen bir kaynakt\u0131r. Y\u0131ll\u0131k karar, Pantone Renk Enstit\u00fcs\u00fc'n\u00fcn k\u00fcresel k\u00fclt\u00fcrel iklimde g\u00f6zlemledi\u011fi bir dizi g\u00fcvenilir kan\u0131ta dayanmaktad\u0131r.<\/p>\n<p>Hangi trendlerin su y\u00fcz\u00fcne \u00e7\u0131kabilece\u011fini g\u00f6z \u00f6n\u00fcnde bulundurur ve \u00f6n\u00fcm\u00fczdeki y\u0131l hangi umutlar\u0131n ve \u00f6zlemlerin devreye girebilece\u011fini tahmin eder. Konu bir renk se\u00e7mek oldu\u011funda bu biraz fazla karma\u015f\u0131k g\u00f6r\u00fcnebilir, ancak Pantone zaman\u0131n ruh halini yakalama konusunda esrarengiz bir beceri sergilemi\u015ftir.<\/p>\n<h2><strong><br \/>\nY\u0131l\u0131n rengi k\u00fcresel etki<br \/>\n<\/strong><\/h2>\n<p><a href=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2020\/01\/shutterstock_1585487929.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-65951\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2020\/01\/shutterstock_1585487929.jpg\" alt=\"Pantone Klasik Mavi 2020 kitab\u0131\" width=\"1000\" height=\"637\" \/><\/a><\/p>\n<p>2018 y\u0131l\u0131nda Pantone y\u0131l\u0131n rengi \u015fuydu <a href=\"https:\/\/www.pantone.com\/color-intelligence\/color-of-the-year\/color-of-the-year-2018\">18-3838 Ultra Menek\u015fe<\/a>uzay ara\u015ft\u0131rmalar\u0131 ve meditasyonu temel etkiler olarak g\u00f6sterdi. Takip eden 12 ay i\u00e7inde SpaceX, 2011'den bu yana uzaya ilk ABD'li astronotlar\u0131 g\u00f6nderece\u011fini duyurdu, fark\u0131ndal\u0131k patlamas\u0131 ya\u015fand\u0131 ve <a href=\"https:\/\/www.ourbeststyle.com\/ultra-violet-fashion-trends-purple-pantone-color-2018\/\">Dior, Yves Saint Laurent, Givenchy ve Miu Miu<\/a> hepsi koleksiyonlar\u0131n\u0131n bir par\u00e7as\u0131 olarak menek\u015feyi kulland\u0131.<\/p>\n<p>Pantone ekolojik fark\u0131ndal\u0131\u011fa sahip <a href=\"https:\/\/www.pantone.com\/color-intelligence\/color-of-the-year\/color-of-the-year-2019\">16-1546 Ya\u015fayan Mercan<\/a> 2019'da - Greta Thunberg'in bir ev ismi haline geldi\u011fi y\u0131l.<\/p>\n<p>Tasar\u0131mc\u0131lar Pantone'nin se\u00e7imine kat\u0131ls\u0131n ya da kat\u0131lmas\u0131n, bu se\u00e7im sekt\u00f6re damgas\u0131n\u0131 vuruyor. Pantone'nin renk kodlar\u0131 nas\u0131l evrensel bir referans g\u00f6revi g\u00f6r\u00fcyorsa, y\u0131l\u0131n rengi de pop\u00fcler zevklerin g\u00fcvenilir bir g\u00f6stergesi oldu\u011fu kan\u0131tlanm\u0131\u015f k\u00fclt\u00fcrel bir referans noktas\u0131d\u0131r.<\/p>\n<p>Bu nedenle, Pantone y\u0131l\u0131n rengi tasar\u0131mc\u0131lar ve pazarlamac\u0131lar i\u00e7in harika bir ekran koruyucu se\u00e7imidir. Bu trend renk tonundan yararlanman\u0131n 2020'deki \u00e7al\u0131\u015fmalar\u0131na \u00e7a\u011fda\u015f bir bak\u0131\u015f a\u00e7\u0131s\u0131 getirebilece\u011fini hat\u0131rlatacakt\u0131r.<\/p>\n<p>Solopress'ten Matt Bruty, tasar\u0131mc\u0131lar i\u00e7in ekstra bir profesyonel ipucu olarak \u015funlar\u0131 ekliyor:<\/p>\n<p><em>\"Pantone numaras\u0131 '19-4052'nin Pantone'nin 'Moda, Ev ve \u0130\u00e7 Mekanlar' renk yelpazesinden oldu\u011funu belirtmekte fayda var. Ka\u011f\u0131t bask\u0131 tasar\u0131mc\u0131lar\u0131 olarak daha a\u015fina oldu\u011fumuz kaplamal\u0131 ve kaplamas\u0131z kitaplarda bunun kar\u015f\u0131l\u0131\u011f\u0131, 2148 ile 2154 aras\u0131ndaki mavilerdir.\"<\/em><\/p>\n<h2><strong>Classic Blue'yu bas\u0131l\u0131 pazarlaman\u0131zda nas\u0131l kullanabilirsiniz?<br \/>\n<a href=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2020\/01\/shutterstock_1581115474-1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-65948\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2020\/01\/shutterstock_1581115474-1.jpg\" alt=\"Pantone Klasik Mavi 2020 bro\u015f\u00fcr\u00fc\" width=\"3900\" height=\"2000\" \/><\/a><br \/>\n<\/strong><\/h2>\n<p>Classic Blue i\u00e7in ideal bir uygulama, kendisini k\u00f6kl\u00fc, sayg\u0131de\u011fer, g\u00fcvenilir ve \"Klasik!\" olarak tan\u0131tmak isteyen bir i\u015fletme i\u00e7in \u015firket bro\u015f\u00fcr\u00fcn\u00fcn ve ilgili teminatlar\u0131n bir par\u00e7as\u0131 olabilir.<\/p>\n<p>\u0130ster bir marka olu\u015fturuyor ister evinizi dekore ediyor olun, renkler nadiren kendi ba\u015flar\u0131na var olurlar. Klasik Maviyi bir ba\u015flang\u0131\u00e7 noktas\u0131 olarak kullanarak \u00e7e\u015fitli renk paletleri olu\u015fturmak m\u00fcmk\u00fcnd\u00fcr. Bro\u015f\u00fcrler, tebrik kartlar\u0131 veya posterler i\u00e7in en iyi renk kombinasyonlar\u0131n\u0131 ar\u0131yorsan\u0131z, Klasik Mavi \u00e7ok \u00e7e\u015fitli tonlarla g\u00fczel bir uyum sa\u011flar.<\/p>\n<p>Pantone'un yaratt\u0131\u011f\u0131 <a href=\"https:\/\/store.pantone.com\/uk\/en\/color-of-the-year-2020-palette-exploration\">be\u015f ayr\u0131 renk paleti<\/a> Her biri kendine \u00f6zg\u00fc bir atmosfere sahip uyumlu renk \u015femalar\u0131 sunar. Bu paletlerden birini t\u00fcm\u00fcyle benimseyebilir ya da bir sonraki kampanyan\u0131z i\u00e7in g\u00fc\u00e7l\u00fc bir g\u00f6r\u00fcn\u00fcm olu\u015fturmak \u00fczere yaln\u0131zca bir veya iki vurgu se\u00e7ebilirsiniz. \u0130\u00e7 tasar\u0131m sitesi ApartmentTherapy.com da bir dizi <a href=\"https:\/\/www.apartmenttherapy.com\/pantone-2020-color-of-the-year-classic-blue-complementary-colors-36682011\">tamamlay\u0131c\u0131 renkler<\/a> bas\u0131l\u0131 pazarlama i\u00e7in oldu\u011fu kadar evinizde de i\u015fe yarar.<\/p>\n<h2><strong>Classic Blue kullan\u0131m\u0131n\u0131n s\u0131n\u0131rland\u0131r\u0131laca\u011f\u0131 yerler<\/strong><\/h2>\n<p>Do\u011frudan Klasik Mavi'ye dalman\u0131n tavsiye edilmedi\u011fi durumlar vard\u0131r - \u00f6rne\u011fin, \u00e7ok \u00f6zel bir palete sahip bir markay\u0131 y\u00f6netiyorsan\u0131z. Bu rengi pazarlama materyallerinize yedirmeye \u00e7al\u0131\u015fmak kimli\u011finizi suland\u0131rabilir ve yersiz g\u00f6r\u00fcnebilir. B\u00f6yle bir durumda, Pantone'un 2020 y\u0131l\u0131 i\u00e7in \"sakinlik, g\u00fcven ve ba\u011flant\u0131\" gerek\u00e7elerinden yola \u00e7\u0131karak, bu de\u011ferleri somutla\u015ft\u0131ran ve marka g\u00f6r\u00fcn\u00fcm\u00fcn\u00fcze daha iyi uyan bir renk tonu arayabilirsiniz.<\/p>\n<p>Dikkatli olmak isteyebilece\u011finiz bir di\u011fer alan da g\u0131da pazarlamas\u0131d\u0131r. Pazarlamac\u0131lar genellikle maviyi i\u015ftah kapat\u0131c\u0131 olarak g\u00f6r\u00fcrler. \u00c7ok az g\u0131da do\u011fal olarak mavidir, bu nedenle bu renk ile tatmin edici bir gastronomik deneyim aras\u0131ndaki ili\u015fkimiz \u00e7ok g\u00fc\u00e7l\u00fc bir \u015fekilde geli\u015fmemi\u015ftir. K\u0131rm\u0131z\u0131, turuncu, sar\u0131 ve ye\u015fil gibi daha s\u0131cak ve uyar\u0131c\u0131 renklerle k\u0131yasland\u0131\u011f\u0131nda, mavi Pantone'a g\u00fcvenen \u00e7ok fazla g\u0131da markas\u0131 veya restoran zinciri bulamazs\u0131n\u0131z.<\/p>\n<p>Al\u0131\u015f\u0131lmad\u0131k bir se\u00e7im olsa da, Klasik Mavi yemek merakl\u0131lar\u0131 i\u00e7in s\u0131n\u0131rs\u0131z de\u011fildir. Alacakaranl\u0131ktaki g\u00f6ky\u00fcz\u00fcne benzerli\u011fi, do\u011fal d\u00fcnyada rahat\u00e7a oturdu\u011fu anlam\u0131na gelir. Bu a\u015final\u0131k, onu potansiyel bir g\u0131da, do\u011fa veya \u00e7evre tabanl\u0131 marka i\u00e7in cesur ama kesinlikle kullan\u0131labilir bir se\u00e7im haline getiriyor.<\/p>\n<h2><strong>Maviye do\u011fru<\/strong><\/h2>\n<p><strong>Klasik Mavi size pazarlama malzemelerinizi yenileme ve 2020'de bro\u015f\u00fcrler i\u00e7in en iyi renk kombinasyonlar\u0131n\u0131 benimseme konusunda ilham verdiyse, <a href=\"https:\/\/www.solopress.com\/blog\/tr\/\">Solopress ile al\u0131\u015fveri\u015f yap\u0131n<\/a>. Sundu\u011fumuz \u00e7ok \u00e7e\u015fitli promosyon bask\u0131lar\u0131n\u0131 ke\u015ffedin veya 01702 460047 numaral\u0131 telefondan bizi aray\u0131n.<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>This is Classic Blue \u2013 named colour of the year for 2020. But why this particular shade? And why now for 2020? Let\u2019s dive into the deep blue and explore exactly why Classic Blue has already been crowned Pantone colour of the year. Why is the colour of the year important? Classic Blue was named [&hellip;]<\/p>\n","protected":false},"author":134,"featured_media":65939,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[545],"tags":[],"class_list":{"0":"post-65936","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-art-design"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Pantone Colour of the Year 2020 | Solopress UK<\/title>\n<meta name=\"description\" content=\"Classic Blue is the Pantone colour of the year for 2020. We look at why it came out top, why now, and how you can use it to great effect.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.solopress.com\/blog\/tr\/sanat-tasarimi\/pantone-2020-yilinin-rengi\u0307\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pantone Colour of the Year 2020 | Solopress UK\" \/>\n<meta property=\"og:description\" content=\"Classic Blue is the Pantone colour of the year for 2020. 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