{"id":66653,"date":"2020-02-18T06:22:17","date_gmt":"2020-02-18T06:22:17","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=66653"},"modified":"2024-02-05T08:55:57","modified_gmt":"2024-02-05T08:55:57","slug":"fuarlara-katilim-i%cc%87ci%cc%87n-en-i%cc%87yi%cc%87-rehber","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/tr\/exhibitions-trade-shows\/the-ultimate-guide-to-exhibiting-at-trade-shows\/","title":{"rendered":"Ticari fuarlara kat\u0131lmak i\u00e7in nihai rehber"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div><p>&nbsp;<\/p>\n<p>Bir sergi veya ticaret fuar\u0131, \u00fcr\u00fcn ve hizmetlerinizi sergilemek ve yeni m\u00fc\u015fterilerle tan\u0131\u015fmak i\u00e7in harika bir yoldur.  Fuarlar, m\u00fc\u015fterileriniz ve sekt\u00f6r hakk\u0131nda bilgi edinmek i\u00e7in harikad\u0131r, bu nedenle fuar stand\u0131 fikirleri \u00fcretmeye ba\u015flamak i\u00e7in asla erken de\u011fildir.<\/p>\n<p>Otomobil fuarlar\u0131ndan \u00e7izgi roman fuarlar\u0131na, i\u015f d\u00fcnyas\u0131 \u00e7al\u0131\u015fmalar\u0131ndan d\u00fc\u011f\u00fcnlere kadar hemen hemen her sekt\u00f6r veya ilgi alan\u0131 i\u00e7in bir fuar vard\u0131r. Bu fuarlar genellikle binlerce benzer d\u00fc\u015f\u00fcnen insan\u0131 bar\u0131nd\u0131ran b\u00fcy\u00fck salonlara yay\u0131l\u0131r. \u0130\u015finiz i\u00e7in \u00f6nemli olan insanlar\u0131n kar\u015f\u0131s\u0131na \u00e7\u0131kman\u0131n daha iyi bir yolu yoktur.<\/p>\n<p>Y\u00fczlerce kat\u0131l\u0131mc\u0131n\u0131n dikkat \u00e7ekmek i\u00e7in yar\u0131\u015ft\u0131\u011f\u0131 bir ticaret fuar\u0131nda etki yaratmak zor olabilir. Ger\u00e7ekten g\u00f6ze \u00e7arpan bir stand i\u00e7in ekibinizin, materyallerinizin ve mesajlar\u0131n\u0131z\u0131n hepsinin yerinde olmas\u0131 gerekir. \u0130\u015fte bu fuar sezonunda t\u00fcm temelleri kapsayan kapsaml\u0131 k\u0131lavuzumuz<strong>.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Bu makalede ne var?<\/strong><\/h2>\n<h3><strong>Ticaret fuar\u0131ndan \u00f6nce<\/strong><\/h3>\n<ul>\n<li><a href=\"#Objectives\" rel=\"nofollow\">Hedefler konusunda net olun<\/a><\/li>\n<li><a href=\"#Budget\" rel=\"nofollow\">B\u00fct\u00e7e konusunda net olun<\/a><\/li>\n<li><a href=\"#Find\" rel=\"nofollow\">Bir g\u00f6steri bulun, bir stant ay\u0131rt\u0131n<\/a><\/li>\n<li><a href=\"#Timing\" rel=\"nofollow\">Haz\u0131rl\u0131klar\u0131n\u0131z\u0131n zamanlamas\u0131<\/a><\/li>\n<li><a href=\"#Promote\" rel=\"nofollow\">Varl\u0131\u011f\u0131n\u0131z\u0131 tan\u0131t\u0131n<\/a><\/li>\n<li><a href=\"#Mockup\" rel=\"nofollow\">Bir maket olu\u015fturun ve deneme s\u00fcr\u00fc\u015f\u00fc yap\u0131n<\/a><\/li>\n<\/ul>\n<h3><strong>Sergi stand\u0131 fikirleri<\/strong><\/h3>\n<ul>\n<li><a href=\"#Creating\" rel=\"nofollow\">Stand\u0131n\u0131z\u0131 olu\u015fturma<\/a><\/li>\n<li><a href=\"#Message\" rel=\"nofollow\">Mesaj\u0131n\u0131z nedir?<\/a><\/li>\n<li><a href=\"#Embellishing\" rel=\"nofollow\">Stand\u0131n\u0131z\u0131 s\u00fcslemek<\/a><\/li>\n<li><a href=\"#Branding\" rel=\"nofollow\">Maksimum d\u00fczeyde markala\u015fma<\/a><\/li>\n<li><a href=\"#Materials\" rel=\"nofollow\">G\u00f6t\u00fcr\u00fclecek malzemeler<\/a><\/li>\n<li><a href=\"#Promotional\" rel=\"nofollow\">Promosyon \u00dcr\u00fcnleri<strong>\u00a0<\/strong><\/a><\/li>\n<\/ul>\n<h3><strong>Ticaret fuar\u0131 s\u0131ras\u0131nda<\/strong><\/h3>\n<ul>\n<li><a href=\"#Show\" rel=\"nofollow\">Ticaret fuar\u0131na \"g\u00f6steri\" katmak<\/a><\/li>\n<li><a href=\"#Assemble\" rel=\"nofollow\">Deplasman ekibi toplan\u0131n!<\/a><\/li>\n<li><a href=\"#Impactful\" rel=\"nofollow\">Etkileyici etkile\u015fimler<\/a><\/li>\n<li><a href=\"#2way\" rel=\"nofollow\">\u0130ki y\u00f6nl\u00fc ileti\u015fimi te\u015fvik edin<\/a><\/li>\n<li><a href=\"#Social\" rel=\"nofollow\">Sosyal medya<\/a><\/li>\n<\/ul>\n<h3><strong>Ticaret fuar\u0131ndan sonra<\/strong><\/h3>\n<ul>\n<li><a href=\"#Followup\" rel=\"nofollow\">Takip edin<\/a><\/li>\n<li><a href=\"#Reflect\" rel=\"nofollow\">D\u00fc\u015f\u00fcnme ve de\u011ferlendirme<\/a><br \/>\n<strong>\u00a0<\/strong><\/li>\n<\/ul>\n<h2 id=\"Objectives\"><strong>Ticaret fuar\u0131ndan \u00f6nce<\/strong><\/h2>\n<p><strong><a href=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2019\/07\/shutterstock_792158590.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-62828\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2019\/07\/shutterstock_792158590.jpg\" alt=\"Pazarlama Sergisi\" width=\"900\" height=\"675\" \/><\/a>Hedefler konusunda net olun<\/strong><br \/>\nBir ticaret fuar\u0131na veya sergiye kat\u0131larak ne elde etmek istiyorsunuz? Yat\u0131r\u0131m\u0131n\u0131zdan ne gibi getiriler bekliyorsunuz?<\/p>\n<p>Akl\u0131n\u0131zda do\u011frudan bir hedef olmadan faaliyetinize odaklanman\u0131z zordur. Kat\u0131l\u0131m\u0131n\u0131z\u0131n m\u00fcmk\u00fcn oldu\u011funca etkili olmas\u0131n\u0131 sa\u011flamak i\u00e7in net hedefler belirleyin.<\/p>\n<p><strong>Ana amac\u0131n\u0131z\u0131 d\u00fc\u015f\u00fcn\u00fcn. Ne elde etmek istiyorsunuz?<\/strong><\/p>\n<ul>\n<li>Marka bilinirli\u011fini art\u0131rmak m\u0131?<\/li>\n<li>Yeni bir \u00fcr\u00fcn m\u00fc piyasaya s\u00fcr\u00fcyorsunuz?<\/li>\n<li>belirli bir \u00fcr\u00fcn kategorisine odaklanmak<\/li>\n<li>Yeni ba\u011flant\u0131lar ve potansiyel m\u00fc\u015fteriler mi topluyorsunuz?<\/li>\n<\/ul>\n<p><strong>Spesifik olun - bir hedef belirleyin. \u00d6rne\u011fin:<\/strong><\/p>\n<ul>\n<li>15% ile a\u011f\u0131n\u0131z\u0131 geni\u015fletin<\/li>\n<li>30 avans sipari\u015fi g\u00fcvence alt\u0131na al\u0131n<\/li>\n<li>50 ki\u015finin e-postalara abone olmas\u0131n\u0131 sa\u011flay\u0131n<\/li>\n<\/ul>\n<h3 id=\"Budget\"><strong>B\u00fct\u00e7e konusunda net olun<\/strong><\/h3>\n<p>Ak\u0131ll\u0131 bir b\u00fct\u00e7e belirleyin ve buna sad\u0131k kal\u0131n. Kar\u015f\u0131laman\u0131z gerekece\u011finin fark\u0131nda olun:<\/p>\n<ul>\n<li>Stand alan\u0131 (art\u0131 donan\u0131m gibi ek mekan \u00fccretleri)<\/li>\n<li>Stand sergileme malzemeleri (\u00fcr\u00fcn kiralama ve da\u011f\u0131tabilece\u011finiz ikramlar dahil)<\/li>\n<li>Tan\u0131t\u0131m i\u00e7in reklam b\u00fct\u00e7esi<\/li>\n<li>Bas\u0131l\u0131 materyaller ve promosyon \u00fcr\u00fcnleri gibi pazarlama teminatlar\u0131<\/li>\n<li>Malzemeleriniz i\u00e7in ula\u015f\u0131m<\/li>\n<li>Personel (i\u015f arkada\u015flar\u0131n\u0131z i\u00e7in hafta sonu fazla mesai olacak m\u0131, d\u0131\u015far\u0131dan yard\u0131ma ihtiyac\u0131n\u0131z olacak m\u0131?)<\/li>\n<li>Ekibiniz i\u00e7in seyahat ve konaklama<\/li>\n<\/ul>\n<p>Yeni bir fuar ise, organizat\u00f6rler kat\u0131l\u0131mc\u0131 adaylar\u0131na \u00f6zel indirimler sunuyor mu?<\/p>\n<h3 id=\"Find\"><strong>Bir g\u00f6steri bulun, bir stant ay\u0131rt\u0131n<\/strong><\/h3>\n<p>Bir\u00e7ok sekt\u00f6rde, tek bir ticari fuar bask\u0131nd\u0131r. Di\u011fer i\u015fletmeler ise nereye kat\u0131lacaklar\u0131 konusunda daha a\u00e7\u0131k bir kararla kar\u015f\u0131 kar\u015f\u0131ya kalabilir. Her iki durumda da, fuar\u0131n uygun olup olmad\u0131\u011f\u0131n\u0131 g\u00f6z \u00f6n\u00fcnde bulundurman\u0131z gerekir:<\/p>\n<ul>\n<li>Hedeflerinizle ilgili<\/li>\n<li>Hedef kitlenizle alakal\u0131<\/li>\n<li>B\u00fct\u00e7e dahilinde<\/li>\n<li>Uygun bir yerde<\/li>\n<\/ul>\n<p>Kriterlerinize uygun fuar\u0131 se\u00e7tikten sonra, stand\u0131n\u0131z\u0131n konumu son derece \u00f6nemlidir. Salonun haritas\u0131 i\u00e7in etkinlik organizat\u00f6r\u00fc ile ileti\u015fime ge\u00e7in ve stand\u0131n\u0131z\u0131 se\u00e7erken ve tasarlarken a\u015fa\u011f\u0131dakileri g\u00f6z \u00f6n\u00fcnde bulundurun:<\/p>\n<ul>\n<li>Kilit konumlar\u0131 belirleyin - giri\u015flere, ana caddelere ve olanaklara yak\u0131n alanlar.<\/li>\n<li>Giri\u015finizi ve mesaj\u0131n\u0131z\u0131 insanlar\u0131n topland\u0131\u011f\u0131 alanlardan g\u00f6r\u00fclebilecek \u015fekilde konumland\u0131r\u0131n.<\/li>\n<li>Ziyaret\u00e7ilerin stand\u0131n\u0131za en \u00e7ok hangi y\u00f6nden yakla\u015faca\u011f\u0131n\u0131 belirleyin. Mekan\u0131 ara\u015ft\u0131r\u0131n ve insanlar\u0131n salonda hangi y\u00f6ne do\u011fru y\u00fcr\u00fcd\u00fc\u011f\u00fcn\u00fc \u00f6l\u00e7mek i\u00e7in oradaki di\u011fer etkinliklerin videolar\u0131na bakarak tabelan\u0131z\u0131 nas\u0131l y\u00f6nlendirmeniz gerekti\u011fini belirlemeye \u00e7al\u0131\u015f\u0131n.<\/li>\n<\/ul>\n<p>Haz\u0131rl\u0131klar\u0131n\u0131z boyunca etkinlik organizat\u00f6r\u00fc ile irtibat kurmaya devam etmeyi unutmay\u0131n. Zamanlamalar, izinler ve tan\u0131t\u0131m f\u0131rsatlar\u0131yla ilgili ayr\u0131nt\u0131lar konusunda her zaman g\u00fcncel oldu\u011funuzdan emin olun.<\/p>\n<h3 id=\"Timing\"><strong>Haz\u0131rl\u0131klar\u0131n\u0131z\u0131n zamanlamas\u0131<br \/>\n<\/strong><\/h3>\n<p>Sipari\u015f edilecek malzemeler, rezervasyon yap\u0131lacak hizmetler ve planlanacak d\u00fczenler vard\u0131r. Kendinize m\u00fcmk\u00fcn olan en fazla zaman\u0131 tan\u0131mak i\u00e7in bir etkinli\u011fe kat\u0131laca\u011f\u0131n\u0131z\u0131 \u00f6\u011frenir \u00f6\u011frenmez ba\u015flay\u0131n.<\/p>\n<p>A\u00a0<a href=\"https:\/\/www.displaywizard.co.uk\/20-amazing-trade-show-statistics\/\" target=\"_blank\" rel=\"noopener\">Ekran Sihirbaz\u0131 anketi<\/a>\u00a0kat\u0131l\u0131mc\u0131 davran\u0131\u015flar\u0131 \u00fczerine<\/p>\n<blockquote><p><em>Kat\u0131l\u0131mc\u0131lar\u0131n 28%'si pazarlama haz\u0131rl\u0131klar\u0131na ticari fuarlar\u0131ndan 1-2 ay \u00f6nce ba\u015flarken, 22%'si 2-4 ay dedi. 18%'si 4-6 ay \u00f6nce ve 19%'si 6-12 ay \u00f6nce dedi.<\/em><\/p><\/blockquote>\n<p>Display Wizard'a g\u00f6re, \u00f6zel yap\u0131m fuar standlar\u0131 veya di\u011fer daha ayr\u0131nt\u0131l\u0131 te\u015fhirler i\u00e7in \u00f6nerilen s\u00fcre 6-12 ayd\u0131r.<\/p>\n<p>Bununla birlikte, tasar\u0131mc\u0131, marangoz ve te\u00e7hizat\u00e7\u0131 ekiplerini dahil etmek i\u00e7in zaman\u0131n\u0131z veya b\u00fct\u00e7eniz yoksa <a href=\"https:\/\/www.solopress.com\/blog\/tr\/sergi%cc%87-standlari\/\">sergi\u0307 standlari<\/a> yedi i\u015f g\u00fcn\u00fc i\u00e7inde bas\u0131l\u0131r ve teslim edilir!<\/p>\n<p>\u00dcretmek istedi\u011finiz herhangi bir teminat i\u00e7in teslim s\u00fcrelerini g\u00f6z \u00f6n\u00fcnde bulundurun, bu ister <a href=\"https:\/\/www.solopress.com\/blog\/tr\/el-ilanlari-brosurler\/\">el ilanlar\u0131 ve bro\u015f\u00fcrler<\/a>, <a href=\"https:\/\/www.solopress.com\/blog\/tr\/brosurler-kitapciklar\/\">Bro\u015f\u00fcrler<\/a>veya yeniden stoklanmas\u0131 <a href=\"https:\/\/www.solopress.com\/blog\/tr\/kartvi%cc%87zi%cc%87tler\/\">kartvi\u0307zi\u0307tler<\/a>. \"G\u00f6t\u00fcr\u00fclecek malzemeler\" stand\u0131n\u0131zda bask\u0131 kullan\u0131m\u0131n\u0131 a\u015fa\u011f\u0131da tart\u0131\u015faca\u011f\u0131z, ancak zamanlama i\u00e7in sergi tarihinden geriye do\u011fru \u00e7al\u0131\u015f\u0131n ve zaman\u0131 hesaba kat\u0131n:<\/p>\n<ul>\n<li>i\u00e7erik olu\u015fturma<\/li>\n<li>Tasar\u0131m<\/li>\n<li>imzala<\/li>\n<li>Bask\u0131<\/li>\n<li>Teslimat<\/li>\n<\/ul>\n<p><strong>En iyi ipucu:<\/strong> Herhangi bir gecikmeyle ba\u015fa \u00e7\u0131kmak i\u00e7in fazladan zaman eklemeyi unutmay\u0131n.<\/p>\n<h3 id=\"Promote\"><strong>Varl\u0131\u011f\u0131n\u0131z\u0131 tan\u0131t\u0131n<\/strong><\/h3>\n<p><a href=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2017\/09\/Appointment-Card-Header.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-34193\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2017\/09\/Appointment-Card-Header.jpg\" alt=\"\" width=\"1000\" height=\"382\" \/><\/a><\/p>\n<p>Stand\u0131n\u0131z\u0131 ay\u0131rtt\u0131n\u0131z - orada olacaks\u0131n\u0131z. \u015eimdi insanlara haber verin.<\/p>\n<p>Etkinlik \u00f6ncesinde varl\u0131\u011f\u0131n\u0131z\u0131 tan\u0131tarak ziyaret\u00e7ileri fuara kat\u0131lmaya ve stand\u0131n\u0131z\u0131 ziyaret etmeye te\u015fvik etmenin bir\u00e7ok yolu vard\u0131r. Bunlar \u015funlar\u0131 i\u00e7erir:<strong>\u00a0<\/strong><\/p>\n<ul>\n<li>bir 'save the date' g\u00f6nderin\u00a0<a href=\"https:\/\/www.solopress.com\/blog\/tr\/davetiyeler\/\">Davetiye<\/a>.<\/li>\n<li>Kullan\u0131m <a href=\"https:\/\/www.solopress.com\/blog\/tr\/is-kirtasiye-malzemeleri\/appointment-cards\/\">randevu kartlar\u0131<\/a> ili\u015fkileri g\u00fc\u00e7lendirmek ve gelecekteki PO'lar\u0131 g\u00fcvence alt\u0131na almak i\u00e7in fuar s\u0131ras\u0131nda mevcut m\u00fc\u015fterilerle \u00f6zel toplant\u0131lar d\u00fczenlemek.<\/li>\n<li>Web sitenize bir banner eklemek.<\/li>\n<li>E-posta imzalar\u0131n\u0131zda g\u00f6r\u00fcn\u00fc\u015f\u00fcn\u00fcz\u00fc tan\u0131t\u0131n, stand konumunuzu eklemeyi unutmay\u0131n.<\/li>\n<li>Aboneleri bilgilendirmek i\u00e7in pazarlama e-postalar\u0131n\u0131 kullan\u0131n.<\/li>\n<li>Y\u00fcksek de\u011ferli m\u00fc\u015fterilere telefon edin.<\/li>\n<li>Sosyal medya g\u00f6nderileri olu\u015fturun. Etkinlik organizat\u00f6rleri taraf\u0131ndan olu\u015fturulan hashtag'leri kullan\u0131n veya kendi hashtag'lerinizi olu\u015fturun.<\/li>\n<li>Organizat\u00f6rlerle potansiyel tan\u0131t\u0131m f\u0131rsatlar\u0131 hakk\u0131nda konu\u015fun - stand rezervasyonunuzun bir par\u00e7as\u0131 olarak baz\u0131 ortak pazarlamalar\u0131 g\u00fcvence alt\u0131na alabilirsiniz.<\/li>\n<li>Bir bas\u0131n b\u00fclteni yaz\u0131n ve ilgili medyaya da\u011f\u0131t\u0131n<\/li>\n<\/ul>\n<p>Neden sadece kat\u0131l\u0131mc\u0131lar\u0131n yararlanabilece\u011fi \u00f6zel teklifler sunmuyorsunuz? T\u00fcm bu ileti\u015fimlerde \u00f6zel fuar anla\u015fman\u0131z\u0131 tan\u0131tmak kat\u0131l\u0131m\u0131 te\u015fvik etmeye yard\u0131mc\u0131 olacakt\u0131r.<\/p>\n<h3 id=\"Mockup\"><strong>Bir maket olu\u015fturun ve deneme s\u00fcr\u00fc\u015f\u00fc yap\u0131n<\/strong><\/h3>\n<p>Pratik yapan erkekler m\u00fckemmeldir. Sahaya vard\u0131\u011f\u0131n\u0131zda zaman\u0131n\u0131z k\u0131s\u0131tl\u0131 olacakt\u0131r, bu nedenle karar verme s\u00fcrecinizin \u00e7o\u011funu \u00f6nceden tamamlamak istersiniz. Bu \u00f6nlemleri almak size \u00e7ok zaman kazand\u0131rabilir:<\/p>\n<ul>\n<li><strong>Taklit et.<\/strong> Stand\u0131n\u0131z\u0131n boyutlar\u0131na g\u00f6re k\u00fc\u00e7\u00fclt\u00fclm\u00fc\u015f bir kat plan\u0131 olu\u015fturun. Stand\u0131n\u0131z\u0131n d\u00fczenini ayarlamak ve yeniden d\u00fczenlemek i\u00e7in \u00fcr\u00fcnlerinizin ve te\u015fhir unsurlar\u0131n\u0131z\u0131n kartondan kesilmi\u015f \u00f6rneklerini kullan\u0131n.<\/li>\n<li><strong>Kuru \u00e7al\u0131\u015fma.<\/strong> Yerle\u015fim plan\u0131n\u0131z\u0131 kesinle\u015ftirdikten sonra a\u00e7\u0131k bir alanda \u00f6l\u00e7\u00fcm yap\u0131n. Etkinlikten \u00f6nce sergileme alan\u0131n\u0131z\u0131 kurma al\u0131\u015ft\u0131rmas\u0131 yap\u0131n, b\u00f6ylece lojistik ve montaj\u0131 kavrayabilirsiniz. Mutlu oldu\u011funuzda foto\u011fraf \u00e7ekin.<\/li>\n<li><strong>Eylem plan\u0131.<\/strong> Al\u0131\u015ft\u0131rma deneyiminize dayanarak, herkesin var\u0131\u015fta ne yapaca\u011f\u0131n\u0131 bilmesi i\u00e7in bir eylem plan\u0131 olu\u015fturun.<\/li>\n<\/ul>\n<p><strong>En iyi ipucu:<\/strong> Deneme s\u00fcr\u00fc\u015f\u00fcn\u00fcz s\u0131ras\u0131nda aletler veya merdivenler gibi kulland\u0131\u011f\u0131n\u0131z ekipmanlar\u0131n bir listesini yap\u0131n. Bunu bir envanter olarak kullan\u0131n ve fuar i\u00e7in yola \u00e7\u0131kt\u0131\u011f\u0131n\u0131zda ihtiyac\u0131n\u0131z olan her \u015feye sahip oldu\u011funuzdan emin olun.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Sergi stand\u0131 fikirleri<\/strong><\/h2>\n<p><a style=\"text-align: center; font-family: Verdana, Geneva, sans-serif; font-size: 15px;\" href=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2018\/03\/Flag-stand-and-banner.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-34876\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2018\/03\/Flag-stand-and-banner.jpg\" alt=\"\" width=\"953\" height=\"633\" \/><\/a><\/p>\n<h3 id=\"Creating\"><strong>Stand\u0131n\u0131z\u0131 olu\u015fturma<\/strong><\/h3>\n<p>Yo\u011fun bir fuar merkezinde rakiplerinizin aras\u0131ndan s\u0131yr\u0131lmak ciddi bir g\u00f6rsel etki gerektirir. Ticari stand fikirlerinizi olu\u015ftururken g\u00f6r\u00fc\u015f alanlar\u0131n\u0131 g\u00f6z \u00f6n\u00fcnde bulundurun ve fuar trafi\u011fini stand\u0131n\u0131za y\u00f6nlendirmek i\u00e7in elinizden geleni yap\u0131n:<\/p>\n<p><strong>Y\u00fckseklik kullan\u0131n.<\/strong> Organizat\u00f6rler asma tavan tabelalar\u0131na uyum sa\u011fl\u0131yor mu? Donan\u0131ma onlar m\u0131 bak\u0131yor? Maliyetler ne kadar?<\/p>\n<p><strong>I\u015f\u0131k kullan\u0131n.<\/strong> Mesaj\u0131n\u0131z\u0131 ayd\u0131nlat\u0131n, bir atmosfer yarat\u0131n ve ayd\u0131nlatma ile \u00f6nemli alanlar\u0131 vurgulay\u0131n. Etkinlik organizat\u00f6rleriyle irtibat kurdu\u011funuzdan ve onlar\u0131n sa\u011fl\u0131k ve g\u00fcvenlik d\u00fczenlemelerine uydu\u011funuzdan emin olun<\/p>\n<p><strong>Yerle\u015fik \u00f6\u011feleri kullan\u0131n. <\/strong>Stand\u0131n\u0131z\u0131n demirba\u015flar\u0131, donan\u0131mlar\u0131 ve mobilyalar\u0131 i\u015flevlerini yerine getirmeli, ancak ayn\u0131 zamanda kat\u0131l\u0131mc\u0131lar\u0131 \u00e7ekmek i\u00e7in de \u00e7ok \u00e7al\u0131\u015fmal\u0131d\u0131r. A\u015fa\u011f\u0131dakiler gibi hangi unsurlara ihtiya\u00e7 duyabilece\u011finizi d\u00fc\u015f\u00fcn\u00fcn:<\/p>\n<ul>\n<li>oturma<\/li>\n<li>yaz\u0131 y\u00fczeyleri veya diz\u00fcst\u00fc bilgisayar ya da tablet koymak i\u00e7in bir yer<\/li>\n<li>ekran monte etmek i\u00e7in bir yer<\/li>\n<li>i\u00e7ecek servisi i\u00e7in bir tezgah<\/li>\n<li>Bire bir sohbet edebilece\u011finiz bir yer, \u00f6zellikle de randevu ald\u0131ysan\u0131z<\/li>\n<\/ul>\n<p>Dinlenmek i\u00e7in bir f\u0131rsat sunan basit oturma yerleri ziyaret\u00e7ileri \u00e7ekecektir. \u00dccretsiz bir kahve bar\u0131 daha da fazlas\u0131n\u0131 \u00e7ekecektir!<strong>\u00a0<\/strong><\/p>\n<p><strong>Ba\u011f\u0131ms\u0131z elemanlar kullan\u0131n. <\/strong>\u00d6zel bask\u0131l\u0131 te\u015fhir standlar\u0131n\u0131n ta\u015f\u0131nmas\u0131, montaj\u0131 ve s\u00f6k\u00fclmesi kolay olma e\u011filimindedir. A\u015fa\u011f\u0131dakiler gibi \u00e7ok \u00e7e\u015fitli \u015fekil, boyut ve t\u00fcrler mevcuttur:<\/p>\n<ul>\n<li><a href=\"https:\/\/www.solopress.com\/blog\/tr\/sergi%cc%87-standlari\/\">Sergi Standlar\u0131<\/a><\/li>\n<li><a href=\"https:\/\/www.solopress.com\/blog\/tr\/makarali-afisler\/\">Makaral\u0131 Afi\u015fler<\/a><\/li>\n<li><a href=\"https:\/\/www.solopress.com\/blog\/tr\/flags\/\">Bayraklar<\/a><\/li>\n<li><a href=\"https:\/\/www.solopress.com\/blog\/tr\/fabric-displays\/\">Kuma\u015f Ekranlar<\/a><\/li>\n<li><a href=\"https:\/\/www.solopress.com\/blog\/tr\/sergi%cc%87-standlari\/literature-stands\/\">Edebiyat Standlar\u0131<\/a><\/li>\n<\/ul>\n<p><strong>En iyi ipucu:<\/strong> Ziyaret\u00e7ilerin stand\u0131n i\u00e7inde ve \u00e7evresinde nas\u0131l hareket edece\u011fini de d\u00fc\u015f\u00fcnmelisiniz. Belirgin giri\u015f noktalar\u0131 oldu\u011fundan emin olun ve hangi alanlar\u0131n t\u0131k\u0131\u015f t\u0131k\u0131\u015f olaca\u011f\u0131n\u0131 ve dikkatin nereye odaklanmas\u0131n\u0131 istedi\u011finizi d\u00fc\u015f\u00fcn\u00fcn.<\/p>\n<h3 id=\"Message\"><strong>Mesaj\u0131n\u0131z nedir?<\/strong><\/h3>\n<figure id=\"attachment_21516\" aria-describedby=\"caption-attachment-21516\" style=\"width: 600px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/07\/Astound-Exhibition-Stand.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-21516\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/07\/Astound-Exhibition-Stand.jpg\" alt=\"Astound fuar stand\u0131nda yer d\u00f6\u015femesinin soyuldu\u011fu ve &#039;marka \u00fcst\u00fcnl\u00fc\u011f\u00fcn\u00fc sergilemek&#039; yaz\u0131l\u0131 bir metnin ortaya \u00e7\u0131kt\u0131\u011f\u0131 g\u00f6r\u00fcl\u00fcyordu\" width=\"600\" height=\"346\" \/><\/a><figcaption id=\"caption-attachment-21516\" class=\"wp-caption-text\">'Fuar D\u00fc\u015f\u00fcncenizde Sayfay\u0131 \u00c7evirin' Las Vegas'ta Astound Group fuar stand\u0131<\/figcaption><\/figure>\n<p>Herhangi bir fuar stand\u0131n\u0131n anahtar\u0131, elbette, m\u00fcthi\u015f bir ekrand\u0131r. Do\u011fru stil, renkler, ayd\u0131nlatma ve \u00f6zelliklerin se\u00e7ilmesi, deneyiminizi de\u011fi\u015ftirebilir ya da bozabilir ve g\u00f6zden ka\u00e7man\u0131za ya da markan\u0131za \u00f6nemli \u00f6l\u00e7\u00fcde dikkat \u00e7ekmenize neden olabilir. Fuar stand\u0131n\u0131z\u0131n tasar\u0131m\u0131 ile ilgili olarak ak\u0131lda tutulmas\u0131 gereken birka\u00e7 nokta\u00a0<a href=\"https:\/\/www.solopress.com\/blog\/tr\/sergi%cc%87-standlari\/\"><strong>sergi\u0307 standi<\/strong><\/a>\u00a0kendisi:<\/p>\n<ul>\n<li>\u00dcr\u00fcn\u00fcn\u00fcz\u00fc veya hizmetinizi a\u00e7\u0131k ve \u00f6z bir \u015fekilde duyurun.<\/li>\n<li>Pazar\u0131n\u0131z\u0131 a\u00e7\u0131klay\u0131n ve ona ula\u015f\u0131n.<\/li>\n<li>Benzersiz sat\u0131\u015f noktalar\u0131n\u0131z\u0131 tan\u0131t\u0131n.<\/li>\n<li>Sizinle i\u015f yapman\u0131n faydalar\u0131n\u0131 detayland\u0131r\u0131n.<\/li>\n<li>Tan\u0131d\u0131k renkler ve markalardan olu\u015fan g\u00fc\u00e7l\u00fc bir tema ile markan\u0131z\u0131 g\u00fc\u00e7lendirin.<\/li>\n<li>\u00c7ok fazla metin yerine b\u00fcy\u00fck, canl\u0131 grafikler kullan\u0131n.<\/li>\n<li>Stand\u0131n kendisinde birincil bir odak noktas\u0131ndan \u00e7al\u0131\u015f\u0131n.<\/li>\n<li>Tek bir g\u00fc\u00e7l\u00fc, anahtar mesaj\u0131n\u0131z olsun.<\/li>\n<\/ul>\n<p>Ayr\u0131ca dikkate de\u011fer:<\/p>\n<ul>\n<li>Fiyat noktan\u0131z\u0131 ortaya koymak (sekt\u00f6r\u00fcn\u00fcz i\u00e7in uygunsa)<\/li>\n<li>Stand\u0131n\u0131z\u0131 kilit ekip \u00fcyelerini tan\u0131tmak i\u00e7in kullanmak (yine sekt\u00f6r\u00fcn\u00fcz i\u00e7in uygunsa).<\/li>\n<li>Ekran\u0131n\u0131zda onaylar ve referanslar yay\u0131nlay\u0131n.<\/li>\n<li>Daha fazla dikkat \u00e7ekmek i\u00e7in koyu renkler kullanmak.<\/li>\n<\/ul>\n<p><strong>En iyi ipucu:<\/strong> Sadece bizim\u00a0<a href=\"https:\/\/www.solopress.com\/blog\/tr\/sergi%cc%87-standlari\/\">sergi\u0307 standlari<\/a>\u00a0\u00e7arp\u0131c\u0131 bir fuar pazarlama arac\u0131d\u0131r, kullan\u0131\u015fl\u0131, hafif ve kurulumu kolayd\u0131r. Fuar standlar\u0131m\u0131z etkinlikler aras\u0131nda zahmetsizce ta\u015f\u0131nabilir ve do\u011fru ki\u015filerin kar\u015f\u0131s\u0131na tekrar tekrar \u00e7\u0131kmay\u0131 kolayla\u015ft\u0131r\u0131r. Nerede kullan\u0131rsan\u0131z kullan\u0131n, stand\u0131n\u0131z markan\u0131zla e\u015fanlaml\u0131 olacak, kolayca tan\u0131nabilecek ve kurulumu ger\u00e7ekten basit olacakt\u0131r.<\/p>\n<h3 id=\"Embellishing\"><strong>Stand\u0131n\u0131z\u0131 s\u00fcslemek<\/strong><\/h3>\n<p>Sergi alan\u0131 i\u00e7in rezervasyon yapt\u0131\u011f\u0131n\u0131zda, bu genellikle sadece bir aland\u0131r.  Alan\u0131 b\u00fcy\u00fck demirba\u015flar\u0131n\u0131zla doldurduktan sonra, baz\u0131 yarat\u0131c\u0131 fuar stand\u0131 tasar\u0131m fikirleri bulman\u0131z gerekir.<\/p>\n<p>Baz\u0131 temel unsurlar \u015funlar\u0131 i\u00e7erecektir:<\/p>\n<ul>\n<li>\u0130nsanlar\u0131n g\u00f6rmesi ve dokunmas\u0131 i\u00e7in \u00fcr\u00fcn \u00f6rnekleri.<\/li>\n<li>Taze, markaya uygun pazarlama literat\u00fcr\u00fc, \u00f6rne\u011fin <a href=\"https:\/\/www.solopress.com\/blog\/tr\/brosurler-kitapciklar\/\">Bro\u015f\u00fcrler<\/a>, <a href=\"https:\/\/www.solopress.com\/blog\/tr\/kartpostallar\/\">kartpostallar<\/a> veya <a href=\"https:\/\/www.solopress.com\/blog\/tr\/kartvi%cc%87zi%cc%87tler\/\">kartvi\u0307zi\u0307tler<\/a>.<\/li>\n<\/ul>\n<p>Ancak kutunun d\u0131\u015f\u0131nda d\u00fc\u015f\u00fcnmeyi unutmay\u0131n. Unutulmaz bir deneyim yaratmak i\u00e7in ziyaret\u00e7ilerinize g\u00f6recekleri, dokunacaklar\u0131, duyacaklar\u0131 ve hatta tadacaklar\u0131 bir \u015feyler verin. A\u015fa\u011f\u0131daki gibi baz\u0131 ilgin\u00e7 eklemeler d\u00fc\u015f\u00fcnebilirsiniz:<\/p>\n<ul>\n<li>\u00c7i\u00e7ekler &amp; Bitkiler<\/li>\n<li>Sesler<\/li>\n<li>Kokular<\/li>\n<li>\u0130kramlar<\/li>\n<li>Bir foto\u011fraf f\u0131rsat\u0131<\/li>\n<\/ul>\n<p><strong>En iyi ipucu:<\/strong> G\u00fc\u00e7 gereksinimlerinizi g\u00f6z \u00f6n\u00fcnde bulundurmay\u0131 unutmay\u0131n. T\u00fcm ekipmanlar\u0131n PAT testinden ge\u00e7irildi\u011finden emin olun ve uzatma kablolar\u0131, ayd\u0131nlatma, ses vb. ile ilgili politikalara uydu\u011funuzdan emin olmak i\u00e7in etkinlik organizat\u00f6r\u00fc ile irtibat kurun.<\/p>\n<h3 id=\"Branding\"><strong>Maksimum d\u00fczeyde markala\u015fma<\/strong><\/h3>\n<figure id=\"attachment_21514\" aria-describedby=\"caption-attachment-21514\" style=\"width: 600px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/07\/T-Mobile-Exhibition-Stand.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-21514\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/07\/T-Mobile-Exhibition-Stand.jpg\" alt=\"T Mobile&#039;\u0131n fuar stand\u0131nda pikselli bir a\u011fa\u00e7 ve pikselli yapraklar\u0131 koltuk olarak yer al\u0131yor\" width=\"600\" height=\"399\" \/><\/a><figcaption id=\"caption-attachment-21514\" class=\"wp-caption-text\">T Mobile i\u00e7in Fuar Stand\u0131<\/figcaption><\/figure>\n<div class=\"mceTemp\"><\/div>\n<p>Markan\u0131z sizin kimli\u011finizdir, bu nedenle stand\u0131n\u0131z\u0131n i\u015fletmenizin tarz\u0131na uygun oldu\u011fundan emin olman\u0131z gerekir. Fuar stand\u0131n\u0131z\u0131n, fuar pazarlaman\u0131z\u0131n geri kalan\u0131na aitmi\u015f gibi g\u00f6r\u00fcnmesi, sizi an\u0131nda tan\u0131n\u0131r hale getirmesi ve m\u00fc\u015fterilerin zihninde \u00f6n planda tutmas\u0131 gerekir.<\/p>\n<p>\u00d6rne\u011fin, markan\u0131z renkli ve ilgin\u00e7se, stand\u0131n\u0131z da ayn\u0131 \u015fekilde olmal\u0131d\u0131r. Renkler, desenler, \u015fekiller ve benzeri unsurlar\u0131n t\u00fcm\u00fc \u015firket markan\u0131zla ba\u011flant\u0131l\u0131 olmal\u0131d\u0131r.<\/p>\n<p><strong>En iyi ipucu:<\/strong> Cesur, parlak ve yarat\u0131c\u0131, fuar stand\u0131 markan\u0131z ve tasar\u0131m\u0131n\u0131z s\u00f6z konusu oldu\u011funda kullan\u0131lacak en iyi yakla\u015f\u0131m i\u00e7in \u00fc\u00e7 anahtar kelimedir. Bu t\u00fcr mekanlarda incelik nadiren i\u015fe yarar.<\/p>\n<h3 id=\"Materials\"><strong>G\u00f6t\u00fcr\u00fclecek malzemeler<\/strong><\/h3>\n<p>\u0130yi yaz\u0131lm\u0131\u015f \u00e7ok say\u0131da bro\u015f\u00fcr sa\u011flayarak markan\u0131z\u0131n g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn\u00fc en \u00fcst d\u00fczeye \u00e7\u0131kar\u0131n. Stand\u0131n\u0131z\u0131 tan\u0131tmak i\u00e7in baz\u0131 \u00f6nemli promosyon malzemelerini g\u00f6zden ge\u00e7irelim:<\/p>\n<ul>\n<li><a href=\"https:\/\/www.solopress.com\/blog\/tr\/el-ilanlari-brosurler\/\"><strong>Bro\u015f\u00fcrler ve el ilanlar\u0131.<\/strong><\/a> Bir \u00fcr\u00fcn\u00fc, kampanyay\u0131 veya rekabeti \u00f6ne \u00e7\u0131karacak bas\u0131l\u0131 par\u00e7alar\u0131n\u0131z.<\/li>\n<li>Bask\u0131 portf\u00f6y\u00fcn\u00fcz\u00fcn parlak amiral gemisidir. Markan\u0131z\u0131 ve \u00fcr\u00fcnlerinizi g\u00f6stermek i\u00e7in bunlar\u0131 kullan\u0131n.<\/li>\n<li><a href=\"https:\/\/www.solopress.com\/blog\/tr\/sergi%cc%87-standlari\/literature-stands\/\"><strong>Edebiyat standlar\u0131.<\/strong><\/a> Kitap\u00e7\u0131k ve bro\u015f\u00fcrlerinizi d\u00fczenli, tertipli ve teslim almaya haz\u0131r tutun.<\/li>\n<li><a href=\"https:\/\/www.solopress.com\/blog\/tr\/kartvi%cc%87zi%cc%87tler\/\"><strong>Kartvizitler.<\/strong><\/a> Bu sizin temel, asgari teminat\u0131n\u0131zd\u0131r. Tamamen haz\u0131r oldu\u011funuzdan emin olarak utan\u00e7tan ka\u00e7\u0131n\u0131n.<\/li>\n<li><a href=\"https:\/\/www.solopress.com\/blog\/tr\/is-kirtasiye-malzemeleri\/appointment-cards\/\"><strong>Randevu kartlar\u0131.<\/strong><\/a> Ziyaret\u00e7ilerin Genel M\u00fcd\u00fcr veya CEO ile randevu almas\u0131na izin verin. Bir randevu kart\u0131, patronla y\u00fcz y\u00fcze g\u00f6r\u00fc\u015fmek i\u00e7in tekrar ziyaret etmelerini sa\u011flayacakt\u0131r.<\/li>\n<li><strong><a href=\"https:\/\/www.solopress.com\/blog\/tr\/presentation-folders\/\">Sunum klas\u00f6rleri<\/a>.<\/strong> Ayr\u0131 belgeleri ve \u00f6\u011feleri bir araya getirin ve portf\u00f6y\u00fcn\u00fcz\u00fc kullan\u0131\u015fl\u0131, \u00f6zel tasar\u0131ml\u0131 bir pakette sergileyin.<\/li>\n<\/ul>\n<p><strong>En iyi ipucu:<\/strong> Bas\u0131l\u0131 materyaller stand\u0131 y\u00f6neten ekibiniz i\u00e7in harika bir sohbet ba\u015flat\u0131c\u0131d\u0131r. Her birinin bir avu\u00e7 dolusu ald\u0131\u011f\u0131ndan ve ziyaret\u00e7ilerin eli bo\u015f ayr\u0131lmas\u0131na izin vermediklerinden emin olun!<\/p>\n<h3 id=\"Promotional\"><strong>Promosyon \u00fcr\u00fcnleri sunun<\/strong><strong>\u00a0<\/strong><\/h3>\n<p>Kimse fuarlarda g\u00fczel e\u015fyalar toplamaya kar\u015f\u0131 koyamaz, bu fuar deneyiminin bir par\u00e7as\u0131d\u0131r - ve ayn\u0131 zamanda fuar sona erdikten uzun s\u00fcre sonra \u015firketinizi ak\u0131lda tutman\u0131n harika bir yoludur.<\/p>\n<p>Bilgilendirici literat\u00fcre ek olarak, a\u015fa\u011f\u0131dakileri da\u011f\u0131tmay\u0131 d\u00fc\u015f\u00fcnmek faydal\u0131 olabilir <a href=\"https:\/\/www.solopress.com\/blog\/tr\/promotional-products\/\">promosyon \u00fcr\u00fcnleri\u0307<\/a>\u00a0gibi:<\/p>\n<ul>\n<li><a href=\"https:\/\/www.solopress.com\/blog\/tr\/pens\/\">Kalemler<\/a><\/li>\n<li><a href=\"https:\/\/www.solopress.com\/blog\/tr\/notepads\/\">Not Defterleri<\/a><\/li>\n<li><a href=\"https:\/\/www.solopress.com\/blog\/tr\/calendars\/\">Takvimler<\/a><\/li>\n<li><a href=\"https:\/\/www.solopress.com\/blog\/tr\/sweets\/\">Tatl\u0131lar<\/a><\/li>\n<li><a href=\"https:\/\/www.solopress.com\/blog\/tr\/cups-mugs\/\">Kupalar<\/a><\/li>\n<\/ul>\n<p>...ve \u00e7ok daha fazlas\u0131.<\/p>\n<p>Yenilik\u00e7i bir hediye, \u015firketinizin ad\u0131n\u0131n m\u00fc\u015fteri i\u00e7in her zaman eri\u015filebilir olmas\u0131n\u0131 sa\u011flaman\u0131n etkili bir yolu olabilir. Solopress, markan\u0131z\u0131 muazzam bir \u00fcr\u00fcn yelpazesine yerle\u015ftirebilir <a href=\"https:\/\/www.solopress.com\/blog\/tr\/promotional-products\/\">promosyon \u00fcr\u00fcnleri\u0307<\/a>\u0130\u015fe y\u00f6nelik ve pratikten e\u011flenceli ve anlams\u0131z olana kadar!<\/p>\n<p><strong>En iyi ipucu: <\/strong>Promosyon \u00fcr\u00fcnlerinizin uzun \u00f6m\u00fcrl\u00fcl\u00fc\u011f\u00fcn\u00fc g\u00f6z \u00f6n\u00fcnde bulundurun. Markal\u0131 Tatl\u0131lar kalabal\u0131klar\u0131 \u00e7ekmek, moralleri y\u00fckseltmek ve markan\u0131zla ilgili olumlu \u00e7a\u011fr\u0131\u015f\u0131mlar yapmak i\u00e7in harikad\u0131r, ancak bittiklerinde yok olurlar. Bir takvime tam 12 ay boyunca bak\u0131l\u0131r - bir kupaya ise daha da uzun s\u00fcre.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Ticaret fuar\u0131 s\u0131ras\u0131nda<\/strong><\/h2>\n<p><a href=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2013\/02\/ultrasonic-works-at-london-boat-show-2013-photo.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-6754\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2013\/02\/ultrasonic-works-at-london-boat-show-2013-photo.jpg\" alt=\"Londra Boat Show 2013&#039;te Ultrasonic Works fuar stand\u0131\" width=\"650\" height=\"487\" \/><\/a><\/p>\n<h3 id=\"Show\"><strong>Ticaret fuar\u0131na \"g\u00f6steri\" katmak<\/strong><\/h3>\n<p>Stand\u0131n\u0131z\u0131 etkinlik i\u00e7inde bir etkinlik d\u00fczenlemek i\u00e7in kullanmak kalabal\u0131klar\u0131 \u00e7ekmek i\u00e7in harika bir yoldur. Size konu\u015facak ve ba\u011flant\u0131lar\u0131n\u0131z\u0131 davet edecek bir \u015fey verir.<\/p>\n<ul>\n<li><strong>Bir \u00fcr\u00fcn\u00fcn g\u00f6rsel tan\u0131t\u0131m\u0131n\u0131 yap\u0131n.<\/strong> Bir \u00fcr\u00fcn\u00fcn g\u00f6rsel tan\u0131t\u0131m\u0131, ne yapt\u0131\u011f\u0131n\u0131z\u0131 g\u00f6stermenin harika bir yoludur Bu, bir kalabal\u0131k \u00e7ekmenize ve v\u0131z\u0131lt\u0131 yaratman\u0131za yard\u0131mc\u0131 olabilir.<\/li>\n<li><strong>Bir sunum d\u00fczenleyin,<\/strong> <strong>at\u00f6lye \u00e7al\u0131\u015fmas\u0131 veya seminer. <\/strong>Ciddi olun ve i\u00e7g\u00f6r\u00fcn\u00fcz\u00fc ve uzmanl\u0131\u011f\u0131n\u0131z\u0131 g\u00f6sterin. Payla\u015ft\u0131\u011f\u0131n\u0131z ger\u00e7ekten faydal\u0131 i\u00e7erikler, sekt\u00f6r uzmanlar\u0131 ve d\u00fc\u015f\u00fcnce liderleri olarak tan\u0131nman\u0131za yard\u0131mc\u0131 olacakt\u0131r.<\/li>\n<li><strong>Bir Soru-Cevap D\u00fczenleyin<\/strong> Kat\u0131l\u0131mc\u0131lar\u0131n sorular\u0131n\u0131 size \u00f6nceden tweet atmalar\u0131n\u0131 sa\u011flay\u0131n. Bu, sosyal medyan\u0131z\u0131 ayd\u0131nlatacak, stand\u0131n\u0131za kat\u0131l\u0131m\u0131 art\u0131racak ve oturumunuzun izleyicilerinizin duymak istediklerine hitap etmesini sa\u011flayacakt\u0131r.<\/li>\n<li><strong>Onlar\u0131 bir oyuna davet edin. <\/strong>E\u011flenceli bir oyun oynamay\u0131 deneyin - \u00f6rne\u011fin bir bilgi yar\u0131\u015fmas\u0131 ya da golf m\u00fcsabakas\u0131 gibi fiziksel bir \u015fey. En y\u00fcksek skoru yapan oyuncuyu sergilemek rakiplerinizin geri gelmesini sa\u011flayacakt\u0131r.<\/li>\n<li><strong>Bir yar\u0131\u015fma d\u00fczenleyin.<\/strong> Alternatif olarak, veri toplama amac\u0131yla daha uzun vadeli bir yar\u0131\u015fma deneyin. Kat\u0131l\u0131mc\u0131lar\u0131n bilgilerini toplay\u0131n ve etkinlikten sonra duyurulacak bir yar\u0131\u015fmaya dahil edin. H\u0131zl\u0131 ve basit bir y\u00f6ntem, \u00f6d\u00fcl \u00e7ekili\u015fi i\u00e7in ziyaret\u00e7i kartvizitlerini bir kavanozda toplamakt\u0131r.<\/li>\n<\/ul>\n<h3 id=\"Assemble\"><strong>Deplasman ekibi toplan\u0131n!<\/strong><\/h3>\n<figure id=\"attachment_63665\" aria-describedby=\"caption-attachment-63665\" style=\"width: 900px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2019\/09\/9112151e-2b4a-45a4-b76d-b746d393fab8-1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-63665\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2019\/09\/9112151e-2b4a-45a4-b76d-b746d393fab8-1.jpg\" alt=\"Solopress Ekibi The Print Show 2019&#039;da\" width=\"900\" height=\"676\" \/><\/a><figcaption id=\"caption-attachment-63665\" class=\"wp-caption-text\">Solopress Ekibi The Print Show 2019'da<\/figcaption><\/figure>\n<p>Do\u011fru ekibi bir araya getirin. Halka seslenmeye ve \u00fcr\u00fcn\u00fcn\u00fcz\u00fcn faydalar\u0131n\u0131 anlatmaya al\u0131\u015fk\u0131n olan sat\u0131\u015f g\u00f6revlileri, stantta size kat\u0131lmalar\u0131 i\u00e7in do\u011fal bir se\u00e7imdir.<\/p>\n<p>Personelinizi \u00f6zellikle sergi sanat\u0131 konusunda e\u011fitin. Ekip \u00fcyelerinin prova yapmas\u0131na, rol oynamas\u0131na ve \u0131s\u0131nmas\u0131na olanak sa\u011flamak i\u00e7in bir haz\u0131rl\u0131k at\u00f6lyesi d\u00fczenlemeyi d\u00fc\u015f\u00fcn\u00fcn. Haz\u0131rl\u0131k ve e\u011fitim, \u015firketinizin en iyi savunucular\u0131 olmalar\u0131 ve tan\u0131\u015ft\u0131klar\u0131 herkes \u00fczerinde olumlu bir izlenim b\u0131rakmalar\u0131 olas\u0131l\u0131\u011f\u0131n\u0131 art\u0131racakt\u0131r.<\/p>\n<p>T\u00fcm ekip \u00fcyelerinin uyumlu k\u0131yafetler giymesini sa\u011flay\u0131n - \u00f6zellikle de markan\u0131zla uyumlu renklerde. M\u00fcmk\u00fcnse, onlar\u0131 markal\u0131 bir k\u0131yafetle donat\u0131n <a href=\"https:\/\/www.solopress.com\/blog\/tr\/t-shirts\/\">Ti\u015f\u00f6rt<\/a>. Bu, ziyaret\u00e7ilerin stand\u0131n\u0131z\u0131 fark etmesini kolayla\u015ft\u0131r\u0131r ve stand\u0131n\u0131z\u0131n genel marka etkisini art\u0131r\u0131r.<\/p>\n<p>Ziyaret\u00e7ilerden bilgi toplamak i\u00e7in ekibinizi tablet gibi bir ara\u00e7la donat\u0131n. Bu m\u00fcmk\u00fcn de\u011filse, sohbet ba\u015flatmalar\u0131na yard\u0131mc\u0131 olmak ve ziyaret\u00e7ilerin markan\u0131zdan k\u00fc\u00e7\u00fck bir par\u00e7a ile ayr\u0131lmalar\u0131n\u0131 sa\u011flamak i\u00e7in her zaman bas\u0131l\u0131 materyallerinizden baz\u0131lar\u0131n\u0131 ta\u015f\u0131mal\u0131d\u0131rlar.<\/p>\n<p><strong>En iyi ipucu:<\/strong> Ayr\u0131ca, \u015firketinizin \u00fcst d\u00fczey y\u00f6neticilerinin iyi bir g\u00f6steri yapmas\u0131 da harika bir fikirdir. Onlar\u0131n kat\u0131l\u0131m\u0131 etkinlikteki varl\u0131\u011f\u0131n\u0131z\u0131 daha da anlaml\u0131 k\u0131lacakt\u0131r. Ziyaret\u00e7iler kendilerini de\u011ferli hissedecek ve di\u011fer y\u00fcksek profilli sekt\u00f6r fig\u00fcrleriyle ba\u011flant\u0131 kurmay\u0131 kolayla\u015ft\u0131racakt\u0131r.<\/p>\n<h3 id=\"Impactful\"><strong>Etkili Etkile\u015fimler<\/strong><\/h3>\n<p>Kat\u0131l\u0131mc\u0131lar\u0131n stand\u0131n\u0131z\u0131n \u00f6n\u00fcnden ge\u00e7ip gitmesine izin vermek yeterli de\u011fildir. Aktif olmak \u00f6nemlidir.<\/p>\n<p>Ak\u0131lda tutulmas\u0131 gereken birka\u00e7 \u00f6zellik\u00a0<strong>ba\u015far\u0131l\u0131 sergi<\/strong>\u00a0dahil:<\/p>\n<ul>\n<li>M\u00fcmk\u00fcn oldu\u011funca \u00e7ok ki\u015fiyle konu\u015fmak i\u00e7in \u00e7aba g\u00f6stermek.<\/li>\n<li>Telefonunuzdan uzak durmak ve dikkatinizi etkinlik ziyaret\u00e7ilerine y\u00f6neltmek. Etkinlikteki i\u015finizin bir par\u00e7as\u0131 olarak teknoloji ve sosyal medyay\u0131 kullan\u0131yorsan\u0131z, d\u0131\u015f g\u00f6r\u00fcn\u00fc\u015fe dikkat edin, ekibin her zaman misafirperver ve ula\u015f\u0131labilir g\u00f6r\u00fcnd\u00fc\u011f\u00fcnden emin olun.<\/li>\n<li>Ger\u00e7ek anlamda ne\u015feli ve d\u0131\u015fa d\u00f6n\u00fck olmak.<\/li>\n<li>G\u00fcl\u00fcmsemeyi ve g\u00f6z temas\u0131 kurmay\u0131 hat\u0131rlamak.<\/li>\n<li>Senin stand\u0131nda yemiyorum.<\/li>\n<li>Daha az konu\u015fmak ve daha \u00e7ok dinlemek.<\/li>\n<li>Bir ki\u015finin etkinlik i\u00e7in ekip lideri olarak atanmas\u0131.<\/li>\n<\/ul>\n<p><strong>En iyi ipucu: <\/strong>Ekibinizi s\u00fcrekli rotasyona tabi tutarak d\u00fczenli molalarla zinde kalmalar\u0131n\u0131 sa\u011flay\u0131n. T\u00fcm g\u00fcn ziyaret\u00e7ilerle etkile\u015fim halinde olmak yorucu olabilir ve ekibinizin stand\u0131n\u0131zda g\u00f6rev ba\u015f\u0131ndayken zinde olmas\u0131n\u0131 istersiniz.<\/p>\n<h3 id=\"2way\"><strong>2 y\u00f6nl\u00fc ileti\u015fim<\/strong><\/h3>\n<p>Sadece konu\u015fmak i\u00e7in de\u011fil, ayn\u0131 zamanda dinlemek i\u00e7in de buradas\u0131n\u0131z. Evet, ticari fuarlar markan\u0131z\u0131 g\u00f6stermek i\u00e7in bir f\u0131rsatt\u0131r, ancak ayn\u0131 zamanda harika bir \u00f6\u011frenme f\u0131rsat\u0131d\u0131r.<\/p>\n<p>Sadece \u00f6\u011frenmeyi ummay\u0131n, \u00f6\u011frenmek i\u00e7in plan yap\u0131n. \u00d6nlemler al\u0131n ve ekibinizin hayati bilgileri toplamak i\u00e7in donan\u0131ml\u0131 oldu\u011fundan emin olun.  Bu sadece bir isim, i\u015f unvan\u0131 ve e-posta adresi toplamak anlam\u0131na gelmez. Bu, onlar\u0131n deneyimlerini ve markan\u0131z hakk\u0131ndaki g\u00f6r\u00fc\u015flerini dinlemekle ilgilidir.<\/p>\n<p>\u0130\u015fleri bir ad\u0131m \u00f6teye ta\u015f\u0131yabilir ve baz\u0131 aktif pazar ara\u015ft\u0131rmalar\u0131 yapabilirsiniz. Belki bir anket haz\u0131rlayabilir ve kat\u0131l\u0131mc\u0131lara bir \u00f6d\u00fcl \u00e7ekili\u015fine kat\u0131lma f\u0131rsat\u0131 sunabilirsiniz.<\/p>\n<h3 id=\"Social\"><strong>Sosyal Medya<\/strong><\/h3>\n<p>Sosyal medyan\u0131n ak\u0131ll\u0131ca kullan\u0131m\u0131, mesaj\u0131n\u0131z\u0131 m\u00fcmk\u00fcn olan en geni\u015f kitleye ula\u015ft\u0131rman\u0131n m\u00fcthi\u015f ve ucuz bir yoludur. etkinlik ba\u015flad\u0131ktan sonra sosyal kanallar\u0131n\u0131zda etkinlik (sosyal video dahil)<\/p>\n<ul>\n<li>Ekibinizden bir \u00fcyeyi etkinli\u011fi canl\u0131 olarak tweetlemek, ilgin\u00e7 istatistikleri vurgulamak, tan\u0131\u015ft\u0131\u011f\u0131n\u0131z ki\u015filerden bahsetmek ve genel olarak neler olup bitti\u011fine dair yorum yapmak \u00fczere g\u00f6revlendirin.<\/li>\n<li>Ziyaret\u00e7ilerin Facebook sayfan\u0131z arac\u0131l\u0131\u011f\u0131yla serginize \"giri\u015f yapmalar\u0131\" i\u00e7in bir i\u015faret koyun ve bunu yapanlar i\u00e7in bir t\u00fcr k\u00fc\u00e7\u00fck \u00f6d\u00fcl veya te\u015fvik d\u00fc\u015f\u00fcn\u00fcn. Bu, ayn\u0131 anda hem \u00e7evrimi\u00e7i hem de \u00e7evrimd\u0131\u015f\u0131 eri\u015fiminizi art\u0131racakt\u0131r.<\/li>\n<\/ul>\n<p>Kitlenizin \u015fahsen orada bulunmayan b\u00fcy\u00fck b\u00f6l\u00fcm\u00fcn\u00fc de dikkate almakta fayda var. Facebook sayfan\u0131zda ve YouTube kanal\u0131n\u0131zda etkinli\u011fin foto\u011fraflar\u0131n\u0131 ve videolar\u0131n\u0131 yay\u0131nlay\u0131n. Stand\u0131n\u0131zdan canl\u0131 bir video yay\u0131n\u0131 yap\u0131n. Daha \u00f6nce bahsetti\u011fimiz oyunlar, meydan okumalar ve yar\u0131\u015fmalar bu noktada devreye girebilir. \u0130nsanlardan, \u00f6d\u00fcl kazanma \u015fans\u0131 i\u00e7in her mesajda se\u00e7ti\u011finiz \u00f6zel bir #hashtag'ini kullanarak Twitter'da stand\u0131n\u0131z veya \u015firketiniz hakk\u0131nda Tweet atmalar\u0131n\u0131 isteyin.<\/p>\n<h2><strong>Ticaret fuar\u0131ndan sonra<\/strong><\/h2>\n<p><a href=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2020\/02\/shutterstock_272888918-1.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-71794 size-full\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2020\/02\/shutterstock_272888918-1.jpg\" alt=\"\" width=\"900\" height=\"675\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<h3 id=\"Followup\"><strong>Takip Edin<\/strong><\/h3>\n<p>Daha sonra nas\u0131l takip edece\u011finiz ve etkinlik s\u0131ras\u0131nda toplad\u0131\u011f\u0131n\u0131z bilgileri nas\u0131l kullanaca\u011f\u0131n\u0131z konusunda da bir stratejiniz olmal\u0131d\u0131r. Sonraki g\u00fcnlerde ve haftalarda bu kat\u0131l\u0131mc\u0131lara nas\u0131l pazarlama yapabilece\u011finizi d\u00fc\u015f\u00fcn\u00fcn ve bu potansiyel m\u00fc\u015fterilerin zihninde taze kalman\u0131n yollar\u0131n\u0131 bulun.<\/p>\n<p>Sorular\u0131 her zaman takip edin ve iyi bir izlenim yarat\u0131n; siz yeniden ba\u011flant\u0131 kurmazsan\u0131z ba\u015fkas\u0131 kuracakt\u0131r.  \u0130\u015f odakl\u0131 sat\u0131\u015flar\u0131n sadece k\u00fc\u00e7\u00fck bir k\u0131sm\u0131n\u0131n fuar etkinli\u011fi s\u0131ras\u0131nda ger\u00e7ekle\u015fti\u011fini hat\u0131rlamakta fayda var. Sat\u0131\u015f a\u00e7\u0131s\u0131ndan i\u015f, fuar bittikten sonra ba\u015flar.<\/p>\n<p>Bir telefon g\u00f6r\u00fc\u015fmesi ile takip etmeyi deneyin, tercihen arayan ki\u015finin fuarda konu\u015ftuklar\u0131 ki\u015fiyle ayn\u0131 ki\u015fi olmas\u0131n\u0131 sa\u011flay\u0131n. Bu ki\u015fisel yakla\u015f\u0131m\u0131n potansiyel m\u00fc\u015fterinin ilgisini \u00e7ekmesi ve aramay\u0131 sat\u0131\u015fa d\u00f6n\u00fc\u015ft\u00fcrmesi daha olas\u0131d\u0131r.<\/p>\n<h3 id=\"Reflect\"><strong>D\u00fc\u015f\u00fcnme ve de\u011ferlendirme<\/strong><\/h3>\n<p>Kapsaml\u0131 bir bilgilendirme i\u00e7in ekibinizi bir araya getirin. Bu, ziyaret\u00e7ilerinizin ruh halini \u00f6l\u00e7mek ve markan\u0131z\u0131n nas\u0131l alg\u0131land\u0131\u011f\u0131na dair i\u00e7g\u00f6r\u00fc kazanmak i\u00e7in nadir bir f\u0131rsatt\u0131r. Bu izlenimleri haf\u0131zan\u0131zda tazeyken yakalamaya \u00e7al\u0131\u015f\u0131n. Ayr\u0131ca, toplad\u0131\u011f\u0131n\u0131z t\u00fcm verileri ve ba\u011flant\u0131lar\u0131 harmanlad\u0131\u011f\u0131n\u0131zdan emin olun.<\/p>\n<p>Stand\u0131n\u0131z\u0131n fuardaki performans\u0131n\u0131 da de\u011ferlendirmeli, a\u015fa\u011f\u0131daki gibi sorular sormal\u0131s\u0131n\u0131z:<\/p>\n<ul>\n<li>Stand\u0131n\u0131z\u0131n hangi unsurlar\u0131 sizin i\u00e7in ger\u00e7ekten i\u015fe yarad\u0131?<\/li>\n<li>Hangisinin geli\u015ftirilmesi gerekiyordu?<\/li>\n<li>B\u00fct\u00e7enize sad\u0131k kald\u0131n\u0131z m\u0131?<\/li>\n<li>Yat\u0131r\u0131mdan yeterli geri d\u00f6n\u00fc\u015f almay\u0131 bekliyor musunuz?<\/li>\n<li>En ba\u015far\u0131l\u0131 stantlar\u0131n ortak noktas\u0131 neydi?<\/li>\n<\/ul>\n<p><strong>En iyi ipucu:<\/strong> Hen\u00fcz zihninizde tazeyken gelecek y\u0131l size yard\u0131mc\u0131 olmas\u0131 i\u00e7in pratik notlar al\u0131n. Ger\u00e7ekten i\u015finize yarayacak bir ekipman var m\u0131? Bu bilgileri saklad\u0131\u011f\u0131n\u0131zdan ve her \u015feyi bir kez daha yapma zaman\u0131 geldi\u011finde ba\u015fvurdu\u011funuzdan emin olun!<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Kimden <\/strong><a href=\"https:\/\/www.solopress.com\/blog\/tr\/el-ilanlari-brosurler\/\"><strong>el ilanlar\u0131 ve bro\u015f\u00fcrler<\/strong><\/a> <strong>i\u00e7in\u00a0<\/strong><a href=\"https:\/\/www.solopress.com\/blog\/tr\/sergi%cc%87-standlari\/\"><strong>sergi\u0307 standlari<\/strong><\/a><strong>\u00a0<\/strong><strong>ve\u00a0<\/strong><a href=\"https:\/\/www.solopress.com\/blog\/tr\/el-ilanlari-brosurler\/\"><strong>bro\u015f\u00fcrler<\/strong><\/a><strong>Solopress, \u015firketinizi herhangi bir ticari fuarda, t\u00fcketici fuar\u0131nda veya i\u015f konferans\u0131nda ba\u015far\u0131l\u0131 bir \u015fekilde sergilemek i\u00e7in ihtiyac\u0131n\u0131z olan her \u015feyi basar. <\/strong><strong>Bir sonraki ticari fuar\u0131n\u0131zda oyununuzu y\u00fckseltmenize nas\u0131l yard\u0131mc\u0131 olabilece\u011fimizi g\u00f6rmek i\u00e7in bug\u00fcn ileti\u015fime ge\u00e7in.<\/strong><\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>&nbsp; An exhibition or trade show is a fantastic way to show off your products and services and to meet new customers.\u00a0 Exhibitions are great for gaining insights into your customer and the industry, so it\u2019s never too early to start coming up with exhibition stand ideas. There\u2019s an exhibition for almost every industry or [&hellip;]<\/p>\n","protected":false},"author":134,"featured_media":66659,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[547,960],"tags":[757,899],"class_list":{"0":"post-66653","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business-marketing","8":"category-exhibitions-trade-shows","9":"tag-exhibition-stands","10":"tag-exhibitions"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Ultimate Guide to Exhibiting at Trade Shows - Solopress UK<\/title>\n<meta name=\"description\" content=\"Making an impact at a trade show can be tough. Here\u2019s our ultimate guide packed with exhibition stand ideas to help you smash it this exhibition season.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.solopress.com\/blog\/tr\/sergiler-ticari-fuarlar\/fuarlara-katilim-i\u0307ci\u0307n-en-i\u0307yi\u0307-rehber\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Ultimate Guide to Exhibiting at Trade Shows - Solopress UK\" \/>\n<meta property=\"og:description\" content=\"Making an impact at a trade show can be tough. Here\u2019s our ultimate guide packed with exhibition stand ideas to help you smash it this exhibition season.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.solopress.com\/blog\/tr\/sergiler-ticari-fuarlar\/fuarlara-katilim-i\u0307ci\u0307n-en-i\u0307yi\u0307-rehber\/\" \/>\n<meta property=\"og:site_name\" content=\"The Latest Print and Design News | Solopress\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Solopress\" \/>\n<meta property=\"article:published_time\" content=\"2020-02-18T06:22:17+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-02-05T08:55:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2020\/02\/trade-shows.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Danny Powell\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@solopress\" \/>\n<meta name=\"twitter:site\" content=\"@solopress\" \/>\n<meta name=\"twitter:label1\" content=\"Yazan:\" \/>\n\t<meta name=\"twitter:data1\" content=\"Danny Powell\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tahmini okuma s\u00fcresi\" \/>\n\t<meta name=\"twitter:data2\" content=\"17 dakika\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.solopress.com\/blog\/exhibitions-trade-shows\/the-ultimate-guide-to-exhibiting-at-trade-shows\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/exhibitions-trade-shows\/the-ultimate-guide-to-exhibiting-at-trade-shows\/\"},\"author\":{\"name\":\"Danny Powell\",\"@id\":\"https:\/\/www.solopress.com\/blog\/#\/schema\/person\/0937555a256c22f94400f4b7e2329c09\"},\"headline\":\"The ultimate guide to exhibiting at trade shows\",\"datePublished\":\"2020-02-18T06:22:17+00:00\",\"dateModified\":\"2024-02-05T08:55:57+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/exhibitions-trade-shows\/the-ultimate-guide-to-exhibiting-at-trade-shows\/\"},\"wordCount\":3555,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/exhibitions-trade-shows\/the-ultimate-guide-to-exhibiting-at-trade-shows\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2020\/02\/trade-shows.jpg\",\"keywords\":[\"Exhibition Stands\",\"Exhibitions\"],\"articleSection\":[\"Business &amp; Marketing\",\"Events, Exhibitions &amp; Trade Shows\"],\"inLanguage\":\"tr\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.solopress.com\/blog\/exhibitions-trade-shows\/the-ultimate-guide-to-exhibiting-at-trade-shows\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.solopress.com\/blog\/exhibitions-trade-shows\/the-ultimate-guide-to-exhibiting-at-trade-shows\/\",\"url\":\"https:\/\/www.solopress.com\/blog\/exhibitions-trade-shows\/the-ultimate-guide-to-exhibiting-at-trade-shows\/\",\"name\":\"The Ultimate Guide to Exhibiting at Trade Shows - Solopress UK\",\"isPartOf\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/exhibitions-trade-shows\/the-ultimate-guide-to-exhibiting-at-trade-shows\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/exhibitions-trade-shows\/the-ultimate-guide-to-exhibiting-at-trade-shows\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2020\/02\/trade-shows.jpg\",\"datePublished\":\"2020-02-18T06:22:17+00:00\",\"dateModified\":\"2024-02-05T08:55:57+00:00\",\"description\":\"Making an impact at a trade show can be tough. Here\u2019s our ultimate guide packed with exhibition stand ideas to help you smash it this exhibition season.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/exhibitions-trade-shows\/the-ultimate-guide-to-exhibiting-at-trade-shows\/#breadcrumb\"},\"inLanguage\":\"tr\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.solopress.com\/blog\/exhibitions-trade-shows\/the-ultimate-guide-to-exhibiting-at-trade-shows\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"tr\",\"@id\":\"https:\/\/www.solopress.com\/blog\/exhibitions-trade-shows\/the-ultimate-guide-to-exhibiting-at-trade-shows\/#primaryimage\",\"url\":\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2020\/02\/trade-shows.jpg\",\"contentUrl\":\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2020\/02\/trade-shows.jpg\",\"width\":900,\"height\":675,\"caption\":\"Ultimate guide to exhibiting at trade shows\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.solopress.com\/blog\/exhibitions-trade-shows\/the-ultimate-guide-to-exhibiting-at-trade-shows\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Blog\",\"item\":\"https:\/\/www.solopress.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The ultimate guide to exhibiting at trade shows\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.solopress.com\/blog\/#website\",\"url\":\"https:\/\/www.solopress.com\/blog\/\",\"name\":\"The Latest Print and Design News | Solopress\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.solopress.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"tr\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.solopress.com\/blog\/#organization\",\"name\":\"Solopress\",\"url\":\"https:\/\/www.solopress.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"tr\",\"@id\":\"https:\/\/www.solopress.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2017\/06\/solopress-logo-no-tagline@2x.png\",\"contentUrl\":\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2017\/06\/solopress-logo-no-tagline@2x.png\",\"width\":428,\"height\":88,\"caption\":\"Solopress\"},\"image\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/Solopress\",\"https:\/\/x.com\/solopress\",\"https:\/\/instagram.com\/solopress\/\",\"https:\/\/www.linkedin.com\/company\/solopress\",\"https:\/\/uk.pinterest.com\/solopress\/\",\"https:\/\/www.youtube.com\/user\/solopress\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.solopress.com\/blog\/#\/schema\/person\/0937555a256c22f94400f4b7e2329c09\",\"name\":\"Danny Powell\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"tr\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/61a91dfef0f2540955232e281a9d8dd099c01492bda6e2638fa05db47a9665eb?s=96&r=g\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/61a91dfef0f2540955232e281a9d8dd099c01492bda6e2638fa05db47a9665eb?s=96&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/61a91dfef0f2540955232e281a9d8dd099c01492bda6e2638fa05db47a9665eb?s=96&r=g\",\"caption\":\"Danny Powell\"},\"description\":\"With over two decades in marketing, Danny Powell is a Senior Copywriter at Solopress, one of the UK\u2019s leading online printers. Having worked on the print buying, agency and sales sides of the industry, he brings a well-rounded perspective to his writing on print, design and sustainability.\",\"url\":\"https:\/\/www.solopress.com\/blog\/tr\/author\/danny-powell\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Ticari Fuarlara Kat\u0131l\u0131m \u0130\u00e7in Nihai Rehber - Solopress UK","description":"Bir ticaret fuar\u0131nda etki yaratmak zor olabilir. \u0130\u015fte bu fuar sezonunda ba\u015far\u0131l\u0131 olman\u0131za yard\u0131mc\u0131 olacak fuar stand\u0131 fikirleriyle dolu nihai k\u0131lavuzumuz.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.solopress.com\/blog\/tr\/sergiler-ticari-fuarlar\/fuarlara-katilim-i\u0307ci\u0307n-en-i\u0307yi\u0307-rehber\/","og_locale":"tr_TR","og_type":"article","og_title":"The Ultimate Guide to Exhibiting at Trade Shows - Solopress UK","og_description":"Making an impact at a trade show can be tough. Here\u2019s our ultimate guide packed with exhibition stand ideas to help you smash it this exhibition season.","og_url":"https:\/\/www.solopress.com\/blog\/tr\/sergiler-ticari-fuarlar\/fuarlara-katilim-i\u0307ci\u0307n-en-i\u0307yi\u0307-rehber\/","og_site_name":"The Latest Print and Design News | Solopress","article_publisher":"https:\/\/www.facebook.com\/Solopress","article_published_time":"2020-02-18T06:22:17+00:00","article_modified_time":"2024-02-05T08:55:57+00:00","og_image":[{"width":900,"height":675,"url":"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2020\/02\/trade-shows.jpg","type":"image\/jpeg"}],"author":"Danny Powell","twitter_card":"summary_large_image","twitter_creator":"@solopress","twitter_site":"@solopress","twitter_misc":{"Yazan:":"Danny Powell","Tahmini okuma s\u00fcresi":"17 dakika"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.solopress.com\/blog\/exhibitions-trade-shows\/the-ultimate-guide-to-exhibiting-at-trade-shows\/#article","isPartOf":{"@id":"https:\/\/www.solopress.com\/blog\/exhibitions-trade-shows\/the-ultimate-guide-to-exhibiting-at-trade-shows\/"},"author":{"name":"Danny Powell","@id":"https:\/\/www.solopress.com\/blog\/#\/schema\/person\/0937555a256c22f94400f4b7e2329c09"},"headline":"The ultimate guide to exhibiting at trade shows","datePublished":"2020-02-18T06:22:17+00:00","dateModified":"2024-02-05T08:55:57+00:00","mainEntityOfPage":{"@id":"https:\/\/www.solopress.com\/blog\/exhibitions-trade-shows\/the-ultimate-guide-to-exhibiting-at-trade-shows\/"},"wordCount":3555,"commentCount":0,"publisher":{"@id":"https:\/\/www.solopress.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.solopress.com\/blog\/exhibitions-trade-shows\/the-ultimate-guide-to-exhibiting-at-trade-shows\/#primaryimage"},"thumbnailUrl":"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2020\/02\/trade-shows.jpg","keywords":["Exhibition Stands","Exhibitions"],"articleSection":["Business &amp; Marketing","Events, Exhibitions &amp; Trade Shows"],"inLanguage":"tr","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.solopress.com\/blog\/exhibitions-trade-shows\/the-ultimate-guide-to-exhibiting-at-trade-shows\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.solopress.com\/blog\/exhibitions-trade-shows\/the-ultimate-guide-to-exhibiting-at-trade-shows\/","url":"https:\/\/www.solopress.com\/blog\/exhibitions-trade-shows\/the-ultimate-guide-to-exhibiting-at-trade-shows\/","name":"Ticari Fuarlara Kat\u0131l\u0131m \u0130\u00e7in Nihai Rehber - Solopress UK","isPartOf":{"@id":"https:\/\/www.solopress.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.solopress.com\/blog\/exhibitions-trade-shows\/the-ultimate-guide-to-exhibiting-at-trade-shows\/#primaryimage"},"image":{"@id":"https:\/\/www.solopress.com\/blog\/exhibitions-trade-shows\/the-ultimate-guide-to-exhibiting-at-trade-shows\/#primaryimage"},"thumbnailUrl":"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2020\/02\/trade-shows.jpg","datePublished":"2020-02-18T06:22:17+00:00","dateModified":"2024-02-05T08:55:57+00:00","description":"Bir ticaret fuar\u0131nda etki yaratmak zor olabilir. \u0130\u015fte bu fuar sezonunda ba\u015far\u0131l\u0131 olman\u0131za yard\u0131mc\u0131 olacak fuar stand\u0131 fikirleriyle dolu nihai k\u0131lavuzumuz.","breadcrumb":{"@id":"https:\/\/www.solopress.com\/blog\/exhibitions-trade-shows\/the-ultimate-guide-to-exhibiting-at-trade-shows\/#breadcrumb"},"inLanguage":"tr","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.solopress.com\/blog\/exhibitions-trade-shows\/the-ultimate-guide-to-exhibiting-at-trade-shows\/"]}]},{"@type":"ImageObject","inLanguage":"tr","@id":"https:\/\/www.solopress.com\/blog\/exhibitions-trade-shows\/the-ultimate-guide-to-exhibiting-at-trade-shows\/#primaryimage","url":"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2020\/02\/trade-shows.jpg","contentUrl":"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2020\/02\/trade-shows.jpg","width":900,"height":675,"caption":"Ultimate guide to exhibiting at trade shows"},{"@type":"BreadcrumbList","@id":"https:\/\/www.solopress.com\/blog\/exhibitions-trade-shows\/the-ultimate-guide-to-exhibiting-at-trade-shows\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Blog","item":"https:\/\/www.solopress.com\/blog\/"},{"@type":"ListItem","position":2,"name":"The ultimate guide to exhibiting at trade shows"}]},{"@type":"WebSite","@id":"https:\/\/www.solopress.com\/blog\/#website","url":"https:\/\/www.solopress.com\/blog\/","name":"En Son Bask\u0131 ve Tasar\u0131m Haberleri | Solopress","description":"","publisher":{"@id":"https:\/\/www.solopress.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.solopress.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"tr"},{"@type":"Organization","@id":"https:\/\/www.solopress.com\/blog\/#organization","name":"Solopress","url":"https:\/\/www.solopress.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"tr","@id":"https:\/\/www.solopress.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2017\/06\/solopress-logo-no-tagline@2x.png","contentUrl":"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2017\/06\/solopress-logo-no-tagline@2x.png","width":428,"height":88,"caption":"Solopress"},"image":{"@id":"https:\/\/www.solopress.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Solopress","https:\/\/x.com\/solopress","https:\/\/instagram.com\/solopress\/","https:\/\/www.linkedin.com\/company\/solopress","https:\/\/uk.pinterest.com\/solopress\/","https:\/\/www.youtube.com\/user\/solopress"]},{"@type":"Person","@id":"https:\/\/www.solopress.com\/blog\/#\/schema\/person\/0937555a256c22f94400f4b7e2329c09","name":"Danny Powell","image":{"@type":"ImageObject","inLanguage":"tr","@id":"https:\/\/secure.gravatar.com\/avatar\/61a91dfef0f2540955232e281a9d8dd099c01492bda6e2638fa05db47a9665eb?s=96&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/61a91dfef0f2540955232e281a9d8dd099c01492bda6e2638fa05db47a9665eb?s=96&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/61a91dfef0f2540955232e281a9d8dd099c01492bda6e2638fa05db47a9665eb?s=96&r=g","caption":"Danny Powell"},"description":"Yirmi y\u0131l\u0131 a\u015fk\u0131n bir s\u00fcredir pazarlama alan\u0131nda \u00e7al\u0131\u015fan Danny Powell, \u0130ngiltere'nin \u00f6nde gelen online matbaalar\u0131ndan biri olan Solopress'te K\u0131demli Metin Yazar\u0131 olarak g\u00f6rev yap\u0131yor. Sekt\u00f6r\u00fcn bask\u0131 sat\u0131n alma, ajans ve sat\u0131\u015f taraflar\u0131nda \u00e7al\u0131\u015fm\u0131\u015f olan Powell, bask\u0131, tasar\u0131m ve s\u00fcrd\u00fcr\u00fclebilirlik konular\u0131ndaki yaz\u0131lar\u0131na \u00e7ok y\u00f6nl\u00fc bir bak\u0131\u015f a\u00e7\u0131s\u0131 getiriyor.","url":"https:\/\/www.solopress.com\/blog\/tr\/author\/danny-powell\/"}]}},"jetpack_featured_media_url":"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2020\/02\/trade-shows.jpg","_links":{"self":[{"href":"https:\/\/www.solopress.com\/blog\/tr\/wp-json\/wp\/v2\/posts\/66653","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.solopress.com\/blog\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.solopress.com\/blog\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.solopress.com\/blog\/tr\/wp-json\/wp\/v2\/users\/134"}],"replies":[{"embeddable":true,"href":"https:\/\/www.solopress.com\/blog\/tr\/wp-json\/wp\/v2\/comments?post=66653"}],"version-history":[{"count":5,"href":"https:\/\/www.solopress.com\/blog\/tr\/wp-json\/wp\/v2\/posts\/66653\/revisions"}],"predecessor-version":[{"id":74739,"href":"https:\/\/www.solopress.com\/blog\/tr\/wp-json\/wp\/v2\/posts\/66653\/revisions\/74739"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.solopress.com\/blog\/tr\/wp-json\/wp\/v2\/media\/66659"}],"wp:attachment":[{"href":"https:\/\/www.solopress.com\/blog\/tr\/wp-json\/wp\/v2\/media?parent=66653"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.solopress.com\/blog\/tr\/wp-json\/wp\/v2\/categories?post=66653"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.solopress.com\/blog\/tr\/wp-json\/wp\/v2\/tags?post=66653"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}