{"id":67451,"date":"2020-04-23T11:40:57","date_gmt":"2020-04-23T10:40:57","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=67451"},"modified":"2023-02-17T16:45:34","modified_gmt":"2023-02-17T16:45:34","slug":"saul-bira-paspaslarini-arasan-iyi-olur","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/tr\/business-marketing\/better-call-saul-beer-mats\/","title":{"rendered":"Dahice bir bira mat\u0131 pazarlama kampanyas\u0131 m\u0131 ar\u0131yorsunuz? Better Call Saul!"},"content":{"rendered":"
<\/div>

Son derece pop\u00fcler olan Breaking Bad<\/a><\/em> dizisi 2013 y\u0131l\u0131nda sona erdi\u011finde, anlat\u0131lacak daha pek \u00e7ok hikaye oldu\u011fu a\u00e7\u0131kt\u0131. Ancak, kendi spin-off dizilerini hak eden t\u00fcm karakterler aras\u0131nda, \u015f\u00fcpheli avukat Saul Goodman belki de bariz bir se\u00e7im de\u011fildi.<\/p>\n

Be\u015f y\u0131l ileri sararsak, bu karar\u0131n ilham verici bir karar oldu\u011funu g\u00f6r\u00fcr\u00fcz. Better Call Saul<\/a><\/em> Mike Ehrmantraut ve Gus Fring gibi di\u011fer ana karakterlerin yan\u0131 s\u0131ra Goodman'\u0131n Breaking Bad \u00f6ncesi ge\u00e7mi\u015fini yava\u015f yava\u015f ortaya \u00e7\u0131kar\u0131rken d\u00fcnya \u00e7ap\u0131nda bir hit oldu\u011funu kan\u0131tlad\u0131.<\/p>\n

Better Call Saul \u0130ngiltere'de Netflix taraf\u0131ndan sat\u0131n al\u0131nd\u0131 ve ilk b\u00f6l\u00fcm\u00fc \u015eubat 2015'te yay\u0131nlanacak. Yay\u0131n devlerinin pazarlamac\u0131lar\u0131 kafa kafaya verip m\u00fckemmel bir pazarlama kampanyas\u0131 haz\u0131rlad\u0131lar ve binlerce \u00f6zel bask\u0131l\u0131 bira paspaslar\u0131<\/a> \u0130ngiltere'deki bar ve publarda.<\/p>\n

\"Better<\/p>\n

Bira paspaslar\u0131 ger\u00e7ek\u00e7i g\u00f6r\u00fcnecek \u015fekilde tasarlanm\u0131\u015ft\u0131; sanki Goodman bunlar\u0131 bara kendisi vermi\u015f ya da daha b\u00fcy\u00fck olas\u0131l\u0131kla ev sahibi bakm\u0131yorken masalar\u0131n \u00fczerine b\u0131rakm\u0131\u015f gibiydi. \"BOOZE Y\u0130NE BA\u015eINI DERDE M\u0130 SOKTU?\" mesaj\u0131 barda i\u00e7ki i\u00e7en insanlar\u0131 hedef al\u0131yordu ve Goodman'\u0131n paspas\u0131 okuyan ki\u015fiyi i\u015faret etti\u011fi g\u00f6r\u00fcnt\u00fc Breaking Bad'de karakterin \u00fcretti\u011fi pazarlamay\u0131 an\u0131msat\u0131yordu.<\/p>\n

Bununla da yetinmeyen tasar\u0131mc\u0131, 't\u00fcm yasal ihtiya\u00e7lar\u0131n\u0131z i\u00e7in' arayabilece\u011finiz bir telefon numaras\u0131yla kas\u0131tl\u0131 olarak amat\u00f6rce g\u00f6r\u00fcnen bir \u015fekil de ekledi. Numaray\u0131 arayacak kadar ilgisini \u00e7eken herkes, akt\u00f6r\u00fcn kaydedilmi\u015f bir mesaj\u0131yla kar\u015f\u0131la\u015facakt\u0131 Bob Odenkirk<\/a> Goodman'\u0131 oynayan ki\u015fi onlara diziyi izlemelerini s\u00f6yl\u00fcyor - dahice! Numara o zamandan beri farkl\u0131 bir i\u015fletmeye tahsis edildi, bu y\u00fczden l\u00fctfen \u015fimdi denemeyin \u00e7\u00fcnk\u00fc hayal k\u0131r\u0131kl\u0131\u011f\u0131na u\u011frayacaks\u0131n\u0131z ve kesinlikle adam\u0131n kendisinden herhangi bir yasal yard\u0131m alamayacaks\u0131n\u0131z.<\/p>\n

Bu olduk\u00e7a ba\u015far\u0131l\u0131 \u00f6zg\u00fcnl\u00fck giri\u015fimine ra\u011fmen, bira mat\u0131n\u0131n amac\u0131n\u0131n diziyi tan\u0131tmak oldu\u011fu hala a\u00e7\u0131k. \u00dcstteki Netflix logosu ve ortadaki Better Call Saul logosu g\u00f6ze \u00e7arparken, 'HAFTALIK YEN\u0130 B\u00d6L\u00dcMLER\u0130 \u0130ZLEY\u0130N' eylem \u00e7a\u011fr\u0131s\u0131 da sanat eserinin tasarlanma bi\u00e7iminde \u00f6ne \u00e7\u0131k\u0131yor.<\/p>\n

Bu t\u00fcr bir strateji dizinin reklam\u0131n\u0131 yapmak i\u00e7in kullan\u0131lan tek y\u00f6ntem de\u011fildi. Dizinin ge\u00e7ti\u011fi Albuquerque, New Mexico'da, 2014'te bir reklam panosu dikildi<\/a> James M. McGill i\u00e7in - Goodman'\u0131n orijinal ismi. Odenkirk'\u00fcn sesli mesaj olarak \u00f6nceden kaydedilmi\u015f sesiyle bir kez daha bir telefon numaras\u0131 eklenmi\u015ftir.<\/p>\n

Bu \u00f6rne\u011fi nas\u0131l sevdik bira paspas\u0131 bask\u0131s\u0131<\/a> yarat\u0131c\u0131 bir pazarlama kampanyas\u0131n\u0131n par\u00e7as\u0131 olarak kullan\u0131labilece\u011fini d\u00fc\u015f\u00fcn\u00fcyoruz. \u0130yi oynad\u0131n Saul, iyi oynad\u0131n.<\/p>\n

E\u011fer dizinin hayran\u0131ysan\u0131z, dizi hakk\u0131nda ne d\u00fc\u015f\u00fcnd\u00fc\u011f\u00fcm\u00fcz\u00fc okuyun Saul Goodman'\u0131n Kartvizitleri<\/a> Film ve TV'nin en \u00fcnl\u00fc kartlar\u0131ndan baz\u0131lar\u0131n\u0131 inceledik.<\/p>","protected":false},"excerpt":{"rendered":"

When the hugely popular Breaking Bad series came to an end in 2013, it was clear that there were still plenty more stories to be told. However, of all the characters that warranted their own spin-off series, shady lawyer Saul Goodman was perhaps not the obvious choice. Fast forward five years and the decision was […]<\/p>\n","protected":false},"author":23,"featured_media":67466,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[547],"tags":[],"class_list":{"0":"post-67451","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business-marketing"},"acf":[],"yoast_head":"\nGenius Beer Mat Marketing - Better Call Saul! | Solopress UK<\/title>\n<meta name=\"description\" content=\"Read about this superb printed beer mat marketing campaign by Netflix for the hit series Better Call Saul that was launched in pubs and bars across the UK.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.solopress.com\/blog\/tr\/ticari-pazarlama\/saul-bira-paspaslarini-arasan-iyi-olur\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Genius Beer Mat Marketing - Better Call Saul! | Solopress UK\" \/>\n<meta property=\"og:description\" content=\"Read about this superb printed beer mat marketing campaign by Netflix for the hit series Better Call Saul that was launched in pubs and bars across the UK.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.solopress.com\/blog\/tr\/ticari-pazarlama\/saul-bira-paspaslarini-arasan-iyi-olur\/\" \/>\n<meta property=\"og:site_name\" content=\"The Latest Print and Design News | Solopress\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Solopress\" \/>\n<meta property=\"article:published_time\" content=\"2020-04-23T10:40:57+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-02-17T16:45:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2020\/04\/better_call_saul.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"667\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Solopress\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@solopress\" \/>\n<meta name=\"twitter:site\" content=\"@solopress\" \/>\n<meta name=\"twitter:label1\" content=\"Yazan:\" \/>\n\t<meta name=\"twitter:data1\" content=\"Solopress\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tahmini okuma s\u00fcresi\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 dakika\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.solopress.com\/blog\/business-marketing\/better-call-saul-beer-mats\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/business-marketing\/better-call-saul-beer-mats\/\"},\"author\":{\"name\":\"Solopress\",\"@id\":\"https:\/\/www.solopress.com\/blog\/#\/schema\/person\/f8531403c74fe1b3ef14bcaeec1c8c41\"},\"headline\":\"Looking for a genius beer mat marketing campaign? 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