{"id":68452,"date":"2020-07-08T19:57:30","date_gmt":"2020-07-08T18:57:30","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=68452"},"modified":"2020-07-09T15:14:11","modified_gmt":"2020-07-09T14:14:11","slug":"pazarlamada-mi%cc%87zah-satislari-artirir-mi","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/tr\/business-marketing\/does-humour-in-marketing-drive-sales\/","title":{"rendered":"Pazarlamada mizah sat\u0131\u015flar\u0131 art\u0131r\u0131r m\u0131?"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div><p>Pazarlamada mizah Marmite gibidir, insanlar onu ya sever ya da nefret eder.<\/p>\n<p>Hedef kitlenizi g\u0131d\u0131klayan komik bir pazarlama kampanyas\u0131 ile sat\u0131\u015flar\u0131n\u0131z\u0131 ve bilinirli\u011finizi art\u0131rabilirsiniz. Hedefi \u0131skalarsan\u0131z m\u00fc\u015fterileriniz g\u00fclmeyebilir ve sat\u0131\u015f rakamlar\u0131n\u0131z\u0131n \u015fakan\u0131z kadar d\u00fc\u015f\u00fck oldu\u011funu g\u00f6rebilir.<\/p>\n<p>Reklamc\u0131l\u0131\u011f\u0131n psikolojisine ve mizah\u0131n hedef m\u00fc\u015fterilerinizi d\u00f6n\u00fc\u015ft\u00fcrmede nas\u0131l anahtar olabilece\u011fine bak\u0131yoruz. Ayr\u0131ca, mizahi reklamlar\u0131yla ba\u015far\u0131ya ula\u015fan en iyi markalardan baz\u0131 \u00f6rnekler veriyoruz.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Reklamc\u0131l\u0131kta psikoloji kullan\u0131m\u0131<\/strong><\/h2>\n<p>Reklamlar subliminal mesajlarla doludur. Hangi renklerin kullan\u0131ld\u0131\u011f\u0131ndan, reklamdaki ifadelere kadar.<\/p>\n<p>Bu, pazarlama stratejinizin her bir unsurunun hedef kitlenizde bir tepki yaratt\u0131\u011f\u0131 anlam\u0131na gelir. Bu \u015fu \u015fekilde bilinir <strong>reklam psi\u0307koloji\u0307si\u0307<\/strong>.<\/p>\n<p>Psikoloji, zihnin ve insan do\u011fas\u0131n\u0131n incelenmesidir. Pazarlama ise m\u00fc\u015fteriler ile \u00fcr\u00fcn veya hizmetleriniz aras\u0131nda ili\u015fki kurma eylemidir. Dolay\u0131s\u0131yla, bu ikisinin el ele gitmesi son derece do\u011fald\u0131r.<\/p>\n<h3><strong>Reklamlar hangi duygulara hitap ediyor?<\/strong><\/h3>\n<p>Pazarlamac\u0131lar kitleleriyle bir ba\u011f kurmak i\u00e7in genellikle duygular\u0131 kullan\u0131r. \u00c7abalar\u0131 ba\u015far\u0131l\u0131 olursa, bu durum m\u00fc\u015fterileri bir markay\u0131 sat\u0131n almaya ve sad\u0131k kalmaya te\u015fvik eder.<\/p>\n<p>Reklamc\u0131lar\u0131n kulland\u0131\u011f\u0131 alt\u0131 temel duygu \u015funlard\u0131r:<\/p>\n<ul>\n<li><strong>Mutluluk - <\/strong>\u0130\u015fte burada mizah devreye girer. Dinleyicilerinizi g\u00fcl\u00fcmseten, rahatlatan ve iyi hissettiren her \u015fey mutluluk olarak s\u0131n\u0131fland\u0131r\u0131l\u0131r.<\/li>\n<li><strong>Korku - <\/strong>En g\u00fc\u00e7l\u00fc duygu olarak kabul edilen korku, izleyicilerinizin zihninde yer eder. Ancak, insanlar korkuyu farkl\u0131 seviyelerde deneyimledikleri i\u00e7in bunu do\u011fru yapmak zor olabilir.<\/li>\n<li><strong>\u00d6fke - <\/strong>E\u011fer izleyicilerinizin harekete ge\u00e7mesini istiyorsan\u0131z, \u00f6fke \u00f6nemli bir rol oynayabilir. \u00c7ok fazla \u00f6fkenin ciddi sonu\u00e7lar\u0131 olabilece\u011finden denge \u00f6nemlidir.<\/li>\n<li><strong>\u00dcz\u00fcnt\u00fc - <\/strong>Reklam\u0131n\u0131zda empati yaratmak i\u00e7in h\u00fczn\u00fc kullanmak isteyebilirsiniz. \u00d6zellikle John Lewis'in Noel reklamlar\u0131 gibi b\u00fcy\u00fck kampanyalar i\u00e7in etkili olabilir.<\/li>\n<li><strong>Tiksinti - <\/strong>\u00d6zellikle sa\u011fl\u0131k markalar\u0131 i\u00e7in, hedef kitlenizin mevcut ya\u015fam tarzlar\u0131 hakk\u0131nda iki kez d\u00fc\u015f\u00fcnmesini sa\u011flamak, bir \u00fcr\u00fcn\u00fc '\u00e7\u00f6z\u00fcm' olarak satman\u0131n iyi bir yolu olabilir.<\/li>\n<li><strong>S\u00fcrpriz - <\/strong>Bu duygu olumlu veya olumsuz olarak kullan\u0131labilir, bu nedenle genellikle korku veya mutluluk ile birle\u015ftirilir. \u0130kincisi mizah i\u00e7in harika bir f\u0131rsat yarat\u0131r.<\/li>\n<\/ul>\n<h3><strong>Renkler reklamc\u0131l\u0131kta nas\u0131l bir rol oynar?<\/strong><\/h3>\n<p>Renk teorisi, reklamc\u0131l\u0131ktaki en b\u00fcy\u00fck fakt\u00f6rlerden biridir ve izleyicinin d\u00fc\u015f\u00fcnce yap\u0131s\u0131 \u00fczerinde b\u00fcy\u00fck bir etkiye sahiptir. Her renk duygusal bir tepki yarat\u0131r.<\/p>\n<p>\u00d6rne\u011fin k\u0131rm\u0131z\u0131, nas\u0131l kullan\u0131ld\u0131\u011f\u0131na ba\u011fl\u0131 olarak tutku, \u00f6fke ve g\u00fc\u00e7 uyand\u0131rabilen s\u0131cak bir renktir. Bu arada, mavi so\u011fuk olarak kabul edilir, sakinlik ve g\u00fcven duygusu yarat\u0131r.<\/p>\n<p>Reklamverenler bas\u0131l\u0131, dijital veya video tan\u0131t\u0131mlar\u0131 i\u00e7in renk \u015femalar\u0131n\u0131 dikkatle se\u00e7erler. \u00c7\u00fcnk\u00fc yanl\u0131\u015f bir renk \u015femas\u0131na sahip olmak, bir mesaj\u0131n izleyici taraf\u0131ndan duygusal olarak nas\u0131l okundu\u011funu etkileyebilir.<\/p>\n<p>Hakk\u0131nda daha fazla bilgi edinebilirsiniz <a href=\"https:\/\/www.solopress.com\/blog\/tr\/sanat-tasarimi\/basili-pazarlamada-renkler\/\">baskida renkleri\u0307n \u00f6nemi\u0307<\/a> ve nas\u0131l kullan\u0131laca\u011f\u0131n\u0131 rehberimizde bulabilirsiniz.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Reklamc\u0131l\u0131kta mizah \u00f6rnekleri<\/strong><\/h2>\n<p>Reklam fikirlerinde mizah\u0131n denenmi\u015f ve test edilmi\u015f y\u00f6ntemi, y\u0131llar boyunca markalar i\u00e7in baz\u0131 b\u00fcy\u00fck ba\u015far\u0131lar elde etmi\u015ftir.<\/p>\n<p>\u015eirketlerin piyasada kalmas\u0131na yard\u0131mc\u0131 oldu, olumsuz m\u00fc\u015fteri deneyimlerini olumluya \u00e7evirdi ve i\u015fletmelere hak etti\u011fi tan\u0131n\u0131rl\u0131\u011f\u0131 kazand\u0131rd\u0131.<\/p>\n<p>\u0130\u015fte ba\u015far\u0131l\u0131 mizahi reklam kampanyalar\u0131 ba\u015flatan \u00fc\u00e7 marka.<\/p>\n<h3><strong>KFC - FCK<\/strong><\/h3>\n<p>Bir halkla ili\u015fkiler felaketini nas\u0131l ba\u015far\u0131l\u0131 bir kampanyaya d\u00f6n\u00fc\u015ft\u00fcrebilece\u011finizi \u00f6\u011frenmek istiyorsan\u0131z, KFC'den ba\u015fkas\u0131na bakman\u0131za gerek yok.<\/p>\n<p>Marka, 2018 y\u0131l\u0131nda tavuk stoklar\u0131n\u0131n t\u00fckenmesi \u00fczerine b\u00fcy\u00fck bir tepkiyle kar\u015f\u0131la\u015fm\u0131\u015f ve y\u00fczden fazla ma\u011fazas\u0131n\u0131 kapatmak zorunda kalm\u0131\u015ft\u0131.<\/p>\n<p>Ancak, g\u00f6lgelere saklan\u0131p ele\u015ftirilerin ortadan kalkmas\u0131n\u0131 beklemek yerine, biraz yanaktan mizaha y\u00f6neldiler.<\/p>\n<p>\u015eirket iki ulusal gazeteye \u00f6z\u00fcr dileyen bir a\u00e7\u0131klama g\u00f6nderdi, <a href=\"https:\/\/www.campaignlive.co.uk\/article\/plucky-pr-counters-chicken-fck-up\/1485750\">KFC logosunu FCK olarak de\u011fi\u015ftirmek<\/a>. Bu basit yeniden markalama daha sonra sosyal medya platformlar\u0131nda yay\u0131nland\u0131 ve 2 milyondan fazla payla\u015f\u0131mla yakla\u015f\u0131k 8 milyon ki\u015fiye ula\u015ft\u0131.<\/p>\n<p>Bazen d\u00fcr\u00fcstl\u00fck en iyi politikad\u0131r.<\/p>\n<h3><strong>Snickers - A\u00e7ken sen sen de\u011filsin<\/strong><\/h3>\n<p>Snickers, bir dizi reklam filmi ve bas\u0131l\u0131 ilanlar\u0131yla \u00fcnl\u00fclerin deste\u011fini yepyeni bir seviyeye ta\u015f\u0131d\u0131 - komik sonu\u00e7larla.<\/p>\n<p>'A\u00e7ken sen sen de\u011filsin' slogan\u0131n\u0131 i\u00e7eren TV reklamlar\u0131nda Betty White'a \u00e7al\u0131m at\u0131l\u0131rken, Mr Bean serbest ko\u015farken, Joan Collins erkekler soyunma odas\u0131nda bir diva olurken ve Elton John bir rap sava\u015f\u0131nda sahne al\u0131rken g\u00f6r\u00fcl\u00fcyor.<\/p>\n<p>Ayr\u0131ca bu slogan\u0131 Star Wars ve Muhammed Ali gibi isimlerden yanl\u0131\u015f al\u0131nt\u0131larla bas\u0131l\u0131 ve sosyal reklamlar\u0131na da ta\u015f\u0131d\u0131lar.<\/p>\n<p>Bu komik reklamlar, Snickers markas\u0131n\u0131 b\u00fcy\u00fck isimlerin \u00e7a\u011fr\u0131\u015f\u0131mlar\u0131 sayesinde g\u00fcndemde tutmu\u015ftur.<\/p>\n<div class=\"youtube-embed\" data-video_id=\"qIVDxL2lgN4\"><iframe loading=\"lazy\" title=\"Snickers Mr Bean TV reklam\u0131 - Altyaz\u0131l\u0131\" width=\"696\" height=\"392\" src=\"https:\/\/www.youtube.com\/embed\/qIVDxL2lgN4?feature=oembed&#038;enablejsapi=1&#038;enablejsapi=1&#038;origin=https:\/\/www.solopress.com\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/div>\n<h3><strong>Marmite - \u0130ster sevin ister nefret edin<\/strong><\/h3>\n<p>Pazarlamada mizah Marmite'a benziyorsa, Marmite'\u0131n onu nas\u0131l sataca\u011f\u0131n\u0131 bildi\u011finden emin olabilirsiniz.<\/p>\n<p>'Ya sev ya nefret et' slogan\u0131 onlarca y\u0131ld\u0131r pazarlamalar\u0131nda kullan\u0131l\u0131yor. Ancak \u015firket hala reklamlar\u0131na mizah ve e\u011flence katmak i\u00e7in yeni yollar bulmay\u0131 ba\u015far\u0131yor.<\/p>\n<p>En g\u00fc\u00e7l\u00fc Marmite nefret\u00e7ilerini bile a\u015f\u0131klara d\u00f6n\u00fc\u015ft\u00fcren zihin kontrol\u00fcnden, unutulmu\u015f Marmite kavanozlar\u0131n\u0131 kurtarmak i\u00e7in hicivli bir kurtarma g\u00f6revi i\u00e7in 'Marmite ihmali'ne kadar - markalar\u0131n\u0131n kamuoyu alg\u0131s\u0131ndan yararland\u0131lar.<\/p>\n<p>Hatta Marmite'\u0131 sevmenin ya da ondan nefret etmenin genlerinizle ba\u011flant\u0131l\u0131 olup olmad\u0131\u011f\u0131n\u0131 g\u00f6rmek i\u00e7in bir reklam kampanyas\u0131 bile ba\u015flatt\u0131lar - paha bi\u00e7ilemez bir komik reklam par\u00e7as\u0131.<\/p>\n<h3><strong>Dollar Shave Club - B\u0131\u00e7aklar\u0131m\u0131z harika<\/strong><\/h3>\n<p>Komik reklam kampanyalar\u0131 g\u00fcr\u00fclt\u00fcy\u00fc ger\u00e7ekten kesebilir ve bu, Kaliforniya merkezli t\u0131ra\u015f b\u0131\u00e7a\u011f\u0131 \u015firketi Dollar Shave Club'\u0131n bir iki \u015fey bildi\u011fi bir \u015feydir.<\/p>\n<p>Ki\u015fisel bak\u0131m pazar\u0131na 2011 y\u0131l\u0131nda giren ve Gillette gibi k\u00f6kl\u00fc markalarla rekabet eden \u015firket, insanlar\u0131n dikkatini \u00e7ekmek i\u00e7in farkl\u0131 bir \u015fey yapmalar\u0131 gerekti\u011fini biliyordu.<\/p>\n<p>Sonu\u00e7, CEO Michael Dublin'in ba\u015frolde oldu\u011fu, 2012'de yay\u0131nlanmas\u0131n\u0131n ard\u0131ndan iki g\u00fcn i\u00e7inde 12.000 sipari\u015f alan ve o zamandan beri d\u00fcnya \u00e7ap\u0131nda 26 milyondan fazla kez izlenen harika bir video oldu.<\/p>\n<div class=\"youtube-embed\" data-video_id=\"ZUG9qYTJMsI\"><iframe loading=\"lazy\" title=\"DollarShaveClub.com - B\u0131\u00e7aklar\u0131m\u0131z F***ing Harika\" width=\"696\" height=\"392\" src=\"https:\/\/www.youtube.com\/embed\/ZUG9qYTJMsI?feature=oembed&#038;enablejsapi=1&#038;enablejsapi=1&#038;origin=https:\/\/www.solopress.com\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/div>\n<p>&nbsp;<\/p>\n<h2><strong>Reklamlar\u0131n\u0131zda mizah\u0131 kullanmaya nas\u0131l ba\u015flayabilirsiniz? <\/strong><\/h2>\n<p>\u0130ster sen <a href=\"https:\/\/www.solopress.com\/blog\/tr\/el-ilanlari-brosurler\/\">bro\u015f\u00fcr basmak<\/a> veya m\u00fc\u015fteri sipari\u015fleriniz i\u00e7in bir <a href=\"https:\/\/www.solopress.com\/blog\/tr\/makarali-afisler\/\">makaral\u0131 afi\u015f<\/a> Bir etkinlik i\u00e7in, pazarlaman\u0131zda mizah\u0131 kullanmak, reklam\u0131n\u0131z\u0131n daha ak\u0131lda kal\u0131c\u0131 ve insanlar\u0131n sevece\u011fi bir \u015fey olmas\u0131na yard\u0131mc\u0131 olabilir.<\/p>\n<p>\u0130\u015fte m\u00fc\u015fterilerinizin g\u00fclmesine yard\u0131mc\u0131 olmak i\u00e7in yap\u0131lmas\u0131 ve yap\u0131lmamas\u0131 gereken birka\u00e7 \u015fey:<\/p>\n<p><strong>Yap:<\/strong><\/p>\n<ul>\n<li><strong>Markan\u0131za sad\u0131k kal\u0131n.<\/strong> S\u0131rf mizah olsun diye yap\u0131lan mizah, marka ile izleyici aras\u0131nda bir ba\u011f olu\u015fturmayacakt\u0131r. Komedi kullan\u0131yorsan\u0131z, bunun \u015firketinizin sesine uygun oldu\u011fundan emin olun.<\/li>\n<li><strong>Kanallar\u0131n\u0131zda mizah\u0131 kullan\u0131n. <\/strong>Komik bir slogan\u0131n\u0131z veya g\u00f6rseliniz varsa, bunu g\u00f6recek ki\u015fi say\u0131s\u0131n\u0131 en \u00fcst d\u00fczeye \u00e7\u0131karmak i\u00e7in pazarlama kanallar\u0131n\u0131zda kullan\u0131n. Buna sosyal kanallar, bas\u0131l\u0131 ve TV reklamlar\u0131 da dahildir.<\/li>\n<li><strong>\u00d6nemli etkinliklere kat\u0131lmak veya bunlardan ka\u00e7\u0131nmak i\u00e7in \u00f6nceden plan yap\u0131n.<\/strong> \u0130\u015fletmenizin t\u00fcr\u00fcne ba\u011fl\u0131 olarak, yarat\u0131c\u0131 reklam kampanyalar\u0131n\u0131zda mevsimsel etkinliklerden veya trendlerden yararlanabilirsiniz.<\/li>\n<\/ul>\n<p><strong>Yapma:<\/strong><\/p>\n<ul>\n<li><strong>Herkese hitap etmeye \u00e7al\u0131\u015f\u0131n. <\/strong>Herkesin kendine \u00f6zg\u00fc bir mizah anlay\u0131\u015f\u0131 vard\u0131r. Reklam\u0131n\u0131z t\u00fcm \u00fclkeyi g\u00fclmekten k\u0131r\u0131p ge\u00e7irmeyecektir, ancak en az\u0131ndan hedef kitlenizi g\u00fcld\u00fcrebilirseniz marka bilinirli\u011finizi art\u0131rabilirsiniz.<\/li>\n<li><strong>Komedi y\u00f6n\u00fcn\u00fc fazla kullan\u0131n. <\/strong>Reklam\u0131n\u0131zda neyin komik oldu\u011funu belirtmeniz gerekiyorsa, b\u00fcy\u00fck olas\u0131l\u0131kla komik de\u011fildir. Zekice ve bilin\u00e7alt\u0131 reklamlar\u0131n hedef kitlenizi g\u00fcl\u00fcmsetme olas\u0131l\u0131\u011f\u0131 daha y\u00fcksektir.<\/li>\n<li><strong>Duyars\u0131z veya profesyonel olmayan mizah kullan\u0131n. <\/strong>Mizah etkili olsa da, yanl\u0131\u015f kullan\u0131ld\u0131\u011f\u0131nda markan\u0131z hakk\u0131nda olumsuz bir g\u00f6r\u00fc\u015f yaratabilir. Uygunsuz say\u0131labilecek temalardan ka\u00e7\u0131n\u0131n.<\/li>\n<\/ul>\n<p>Bir sonraki kampanyan\u0131z i\u00e7in komik bir pazarlama fikriniz var ve bunu ka\u011f\u0131da d\u00f6kmek mi istiyorsunuz? Bizim <a href=\"https:\/\/www.solopress.com\/blog\/tr\/posterler\/\">poster bask\u0131s\u0131<\/a> aral\u0131\u011f\u0131, tan\u0131t\u0131m\u0131na ba\u015flamak i\u00e7in m\u00fckemmel bir yerdir.<\/p>","protected":false},"excerpt":{"rendered":"<p>Humour in marketing is like Marmite, people either love it or hate it. Come up with a funny marketing campaign that tickles your audience and you can boost sales and awareness. Miss the mark, and your customers may not be laughing \u2013 seeing your sales figures falling as flat as your joke. We\u2019re looking at [&hellip;]<\/p>\n","protected":false},"author":134,"featured_media":68464,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[547],"tags":[],"class_list":{"0":"post-68452","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business-marketing"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Does Humour In Marketing Drive Sales? | Solopress UK<\/title>\n<meta name=\"description\" content=\"Humour in advertising has been around for decades, but does it actually help drive sales? Discover how to use advertising psychology in your next campaign.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.solopress.com\/blog\/tr\/ticari-pazarlama\/pazarlamada-mi\u0307zah-satislari-artirir-mi\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Does Humour In Marketing Drive Sales? | Solopress UK\" \/>\n<meta property=\"og:description\" content=\"Humour in advertising has been around for decades, but does it actually help drive sales? 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