{"id":70195,"date":"2021-01-11T09:51:24","date_gmt":"2021-01-11T09:51:24","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=70195"},"modified":"2021-01-11T09:51:24","modified_gmt":"2021-01-11T09:51:24","slug":"pantone-2021-yilinin-renkleri%cc%87","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/tr\/art-design\/the-pantone-colours-of-the-year-2021\/","title":{"rendered":"2021'in Pantone renkleri"},"content":{"rendered":"
<\/div>

Pantone Enstit\u00fcs\u00fc, gelenekten farkl\u0131 olarak bu y\u0131l bir de\u011fil iki y\u0131l\u0131n rengini se\u00e7ti. 2021 i\u00e7in se\u00e7ilen renkler \u015funlard\u0131r PANTONE 17-5104 Ultimate Gri<\/a> ve PANTONE 13-0647 Ayd\u0131nlat\u0131c\u0131<\/a>. Ultimate Gray a\u011f\u0131rba\u015fl\u0131 ama sakinle\u015ftirici bir gri tonuyken, Illuminating yumu\u015fak ama ne\u015feli bir sar\u0131d\u0131r.<\/p>\n

Nihai Gri<\/em><\/strong> ve Ayd\u0131nlat\u0131c\u0131<\/em><\/strong> tam olarak 'ortak kazananlar' de\u011fildir. Bunun yerine, belirli kombinasyon<\/em> Pantone'nin 2021'i temsil etmek \u00fczere bir e\u015fle\u015fme olarak sundu\u011fu bu iki renk tonundan. Pantone'nin iki renk se\u00e7ti\u011fi di\u011fer tek durum 2016 y\u0131l\u0131nda Rose Quartz ve Serenity kombinasyonuydu.<\/p>\n

Pantone nedir?<\/strong><\/h2>\n

Bir\u00e7o\u011fumuz 'Pantone' kelimesiyle renklerle ili\u015fkilendirildi\u011finde kar\u015f\u0131la\u015fm\u0131\u015f\u0131zd\u0131r. Hatta Pantone ad\u0131n\u0131 ta\u015f\u0131yan ho\u015f renk \u00f6rnekleri kitaplar\u0131na bile rastlam\u0131\u015f olabiliriz. Her g\u00f6r\u00fc\u015ften tasar\u0131mc\u0131, m\u00fcrekkepler, boyalar ve malzemeler aras\u0131nda renk tutarl\u0131l\u0131\u011f\u0131 sa\u011flamalar\u0131na yard\u0131mc\u0131 olan Pantone Matching System\u00ae'e a\u015fina olacakt\u0131r.<\/p>\n

\"\"<\/a><\/p>\n

Bu sistemin arkas\u0131nda, Danaher Corporation'a ait olan ve merkezi Carlstadt, New Jersey'de bulunan Pantone Renk Enstit\u00fcs\u00fc adl\u0131 bir \u015firket bulunmaktad\u0131r. \u015eirket 1950'lerde kuruldu ve \u00fcnl\u00fc Pantone Matching System\u00ae 1963 y\u0131l\u0131nda tan\u0131t\u0131ld\u0131. O zamandan beri tasar\u0131mc\u0131lar, matbaac\u0131lar ve \u00fcreticiler aras\u0131nda standart bir referans olmu\u015ftur.<\/p>\n

Y\u0131l\u0131n ilk rengi, Enstit\u00fc'n\u00fcn 2000 y\u0131l\u0131 i\u00e7in belirledi\u011fi Cerulean Blue oldu. O zamandan bu yana ge\u00e7en yirmi y\u0131l boyunca Pantone ne zaman bir duyuru yapsa tasar\u0131m d\u00fcnyas\u0131 bunu dikkate ald\u0131.<\/p>\n

Trend belirleyici<\/strong><\/h2>\n

Olabilir de, \u00e7\u00fcnk\u00fc Pantone zaman\u0131n ruhunu yakalamak konusunda esrarengiz bir beceriye sahiptir. Genellikle, y\u0131ll\u0131k renk se\u00e7imleri \u00f6n\u00fcm\u00fczdeki y\u0131l d\u00fcnya olaylar\u0131yla yank\u0131lanmaya devam edecektir.<\/p>\n

Pantone 18-3838 Ultra Violet'i 2018'in y\u0131l\u0131n rengi olarak ilan etti\u011finde, bu rengin uzay ara\u015ft\u0131rmalar\u0131 ve meditasyonu sembolize edece\u011fini \u00f6ne s\u00fcrm\u00fc\u015ft\u00fc. Elbette, o y\u0131l 2011'den bu yana ilk ABD astronotlar\u0131n\u0131n u\u00e7u\u015funa ve fark\u0131ndal\u0131kla ilgili fikirlerin pop\u00fcler bilin\u00e7te filizlenmesine tan\u0131k oldu.<\/p>\n

2019'da 16-1546 Living Coral'\u0131n se\u00e7ilmesinin ard\u0131nda yatan gerek\u00e7e, \u00e7evresel kayg\u0131lara giderek daha fazla odaklan\u0131lmas\u0131yd\u0131. Takip eden 12 ay boyunca Greta Thunberg Davos'ta konu\u015fma yapt\u0131 ve Yokolu\u015f \u0130syan\u0131 hareketi y\u00fckseldi.<\/p>\n

Pantone Enstit\u00fcs\u00fc'n\u00fcn 2020'deki olaylar\u0131 \u00f6ng\u00f6rmesi pek m\u00fcmk\u00fcn olmasa da, o y\u0131l i\u00e7in se\u00e7ti\u011fi 19-4052 Klasik Mavi, t\u0131bbi \u00f6nl\u00fckler i\u00e7in en pop\u00fcler renk olarak say\u0131s\u0131z haber g\u00f6r\u00fcnt\u00fcs\u00fcnde \u00f6ne \u00e7\u0131kt\u0131.<\/p>\n

Neden iki?<\/strong><\/h2>\n

Pantone, 2021 i\u00e7in iki renk kombinasyonunu se\u00e7erek i\u015fbirli\u011fi, ortakl\u0131k ve birlik fikirlerini te\u015fvik ediyor gibi g\u00f6r\u00fcn\u00fcyor. B\u00f6ylesine s\u0131k\u0131nt\u0131l\u0131 bir d\u00f6nemde bu tutumu benimsemeleri kesinlikle memnuniyet verici. \u00d6l\u00fcmc\u00fcl hastal\u0131klar ve b\u00f6l\u00fcc\u00fc politikalarla ge\u00e7en bir y\u0131l\u0131n ard\u0131ndan \u015fiddetle ihtiya\u00e7 duyulan uzla\u015fma ve iyile\u015fme fikirlerini \u00e7a\u011fr\u0131\u015ft\u0131r\u0131yor.<\/p>\n

\"\"<\/a><\/p>\n

Ancak bu ikili yakla\u015f\u0131m birlikteli\u011fin yan\u0131 s\u0131ra z\u0131tl\u0131\u011f\u0131 da vurguluyor. Bu iki renk, iyimserli\u011fimizin parlakl\u0131\u011f\u0131na kar\u015f\u0131 mevcut deneyimlerimizin ciddiyetini temsil etmektedir. Kararl\u0131 Nihai Gri<\/em><\/strong> zorluklar kar\u015f\u0131s\u0131ndaki kararl\u0131l\u0131\u011f\u0131 temsil ediyor, ancak bu durum Ayd\u0131nlat\u0131c\u0131<\/em><\/strong>Bu da daha parlak bir gelecek i\u00e7in umudu ifade ediyor. Pantone Renk Enstit\u00fcs\u00fc \u0130cra Direkt\u00f6r\u00fc Leatrice Eiseman bunu \u015f\u00f6yle ifade ediyor:<\/p>\n

\"Kal\u0131c\u0131 birli\u011fin sendikalar\u0131 Nihai Gri<\/strong> canl\u0131 sar\u0131 ile Ayd\u0131nlat\u0131c\u0131<\/strong> metanetle desteklenen bir pozitiflik mesaj\u0131n\u0131 ifade eder. Pratik ve kaya gibi sa\u011flam ama ayn\u0131 zamanda i\u00e7 \u0131s\u0131tan ve iyimser olan bu renk kombinasyonu bize diren\u00e7 ve umut veriyor. Cesaretlendirilmi\u015f ve canland\u0131r\u0131lm\u0131\u015f hissetmeye ihtiyac\u0131m\u0131z var; bu insan ruhu i\u00e7in \u00e7ok \u00f6nemlidir.\"<\/em><\/p>\n

Griye D\u00f6n\u00fc\u015f<\/strong><\/h2>\n

G\u00f6r\u00fcn\u00fc\u015fe bak\u0131l\u0131rsa gri pek de ilham verici bir se\u00e7im gibi durmuyor. \u00c7ok az insan griyi en sevdi\u011fi renk olarak g\u00f6n\u00fcll\u00fc olarak se\u00e7er. A\u00e7\u0131k\u00e7as\u0131, bunun elli tonu olmad\u0131\u011f\u0131 s\u00fcrece, o kadar da heyecan verici de\u011fil. \u0130sim Nihai Gri<\/em><\/strong> biraz heyecan katmak i\u00e7in elinden geleni yap\u0131yor, ama asl\u0131nda neyse o - orta tonda bir gri.<\/p>\n

Pantone bu rengi \"sahildeki \u00e7ak\u0131l ta\u015flar\u0131na ve do\u011fal elementlere\" benzetiyor ve belki de bu renkte topraklanm\u0131\u015f, mineral bir sakinlik \u00e7a\u011fr\u0131\u015f\u0131m\u0131 var. Bu se\u00e7imin as\u0131l amac\u0131n\u0131n, daha karizmatik bir renk i\u00e7in bir s\u0131\u00e7rama tahtas\u0131 oldu\u011fu s\u00f6ylenmelidir. Ayd\u0131nlat\u0131c\u0131<\/em><\/strong> sar\u0131 - partnerinin ping yapmas\u0131na izin veren bir kontrpuan olarak.<\/p>\n

Yumu\u015fak Sar\u0131<\/strong><\/h2>\n

Ayd\u0131nlat\u0131c\u0131<\/em><\/strong> Sar\u0131, son y\u0131llarda \u00e7ok\u00e7a g\u00f6rd\u00fc\u011f\u00fcm\u00fcz asit sar\u0131lar\u0131 veya her yerde bulunan hardal tonlar\u0131ndan daha pastel bir renge do\u011fru y\u00f6neliyor. \u0130ddial\u0131, sert bir sar\u0131 de\u011fil. Bunun yerine yumu\u015fakl\u0131\u011f\u0131 temkinli bir iyimserli\u011fi \u00e7a\u011fr\u0131\u015ft\u0131r\u0131yor.<\/p>\n

Pantone biraz iddial\u0131 bir \u015fekilde Ayd\u0131nlat\u0131c\u0131 <\/em><\/strong>\"g\u00fcne\u015f enerjisi ile a\u015f\u0131lanm\u0131\u015f\" olmas\u0131. Bah\u00e7e \u0131\u015f\u0131klar\u0131n\u0131z\u0131 bu renkle yakman\u0131z zor olsa da, bu rengin yeni \u015fafaklar, umut, yeniden do\u011fu\u015f potansiyeli gibi \u00e7a\u011fr\u0131\u015f\u0131mlar\u0131ndan kurtulmak zor.<\/p>\n

Kritik hale geliyor<\/strong><\/h2>\n

Bu e\u015fle\u015ftirmenin se\u00e7imi herkesin ho\u015funa gitmedi ve sosyal medyada bir ele\u015ftiri dalgas\u0131na yol a\u00e7t\u0131. Alayc\u0131 g\u00f6zlemciler bu kombinasyonu bir otopark dekorundan Dyson el kurutma makinelerine, gri bir yoldaki \u00e7ift sar\u0131 \u00e7izgilerden hi-vis ceket \u00fczerindeki yans\u0131t\u0131c\u0131 gri \u015feritlere kadar her \u015feyle k\u0131yaslad\u0131lar.<\/p>\n

\"\"<\/a><\/p>\n

Yine de bu kar\u015f\u0131la\u015ft\u0131rmalar\u0131n \u00e7o\u011fu biraz haks\u0131z. Ger\u00e7ekte, Ayd\u0131nlat\u0131c\u0131<\/em><\/strong> bu ele\u015ftirilerde ima edilen tehlike uyar\u0131s\u0131 sar\u0131s\u0131ndan \u00e7ok daha hafif bir renk tonudur!<\/p>\n

Ger\u00e7ek ise \u00e7ok daha sade. Orta gri ve yumu\u015fak sar\u0131n\u0131n evlili\u011fi cinsiyet ayr\u0131m\u0131 g\u00f6zetmedi\u011fi gibi politik olarak da n\u00f6tr. Bu k\u00f6t\u00fc bir \u015fey de\u011fil, ancak duygusal olarak da biraz n\u00f6tr hissettiriyor. Sonu\u00e7 ba\u011fl\u0131l\u0131ktan uzak, s\u0131k\u0131c\u0131 ve yavan olarak g\u00f6r\u00fclebilir.<\/p>\n

Bir tasar\u0131mc\u0131n\u0131n g\u00f6r\u00fc\u015f\u00fc<\/strong><\/h2>\n

Bu \u00f6zel \u015fema Solopress grafik tasar\u0131mc\u0131s\u0131 Matt Bruty i\u00e7in yeni bir \u015fey de\u011fil:<\/p>\n

\"Sar\u0131 ve gri 20 y\u0131ll\u0131k d\u00f6ng\u00fcsel g\u00f6r\u00fcn\u00fcm\u00fcn\u00fc sergiliyor. Bilin\u00e7alt\u0131 ama bu renk kombinasyonunu her zaman 80'lerle ve TV-AM sunucusunun gard\u0131rop se\u00e7imleriyle ili\u015fkilendirece\u011fim. Mike Morris<\/a>! Daha sonra, doksanl\u0131 y\u0131llar\u0131n sonlar\u0131nda, sanat okulu y\u0131llar\u0131mda bir kez daha pop\u00fcler oldu.\"<\/em><\/p>\n

Gelip ge\u00e7ici bir estetik oldu\u011fu kesin, ancak yokluk kalbi daha da b\u00fcy\u00fct\u00fcyor:<\/p>\n

\"\u0130yi bir kombinasyon olmas\u0131na ra\u011fmen, ara vermesinin hakl\u0131 oldu\u011funu d\u00fc\u015f\u00fcn\u00fcyorum. K\u0131sa bir raf \u00f6mr\u00fc var ama bu sorun de\u011fil. \u0130ster sadece zeitgeist olsun ister dikkatlice ara\u015ft\u0131r\u0131lm\u0131\u015f olsun, geri d\u00f6n\u00fc\u015f\u00fcn\u00fcn zamanlamas\u0131 m\u00fckemmel. Gri bir d\u00f6nemden ge\u00e7iyoruz ve parlak ve g\u00fcne\u015f renginde bir \u015feye ihtiyac\u0131m\u0131z var, \u00f6yle de\u011fil mi?\"<\/em><\/p>\n

Kar\u0131\u015ft\u0131r ve e\u015fle\u015ftir<\/strong><\/h2>\n

Pantone renklerini 4 renk i\u015flemiyle bask\u0131da elde etmek ba\u015fl\u0131 ba\u015f\u0131na bir sanat olabilir. Matt Bruty bir kez daha baz\u0131 ipu\u00e7lar\u0131 veriyor:<\/p>\n

\"Biz matbaac\u0131lar ve tasar\u0131mc\u0131lar i\u00e7in Pantone'lara en yak\u0131n e\u015fle\u015fme So\u011fuk Gri 7c (CMYK d\u00f6k\u00fcm\u00fc = c42, m32, y32, k10) ve sar\u0131 i\u00e7in 106c (c56, m5, y80, k10) veya 113c (c4, m9, y76, k0).\"<\/em><\/p>\n

Filtreyi al\u0131n<\/strong><\/h2>\n

\"\"<\/a><\/p>\n

Pantone Enstit\u00fcs\u00fc, 2021'in y\u0131l\u0131n rengi ilan\u0131na \u00f6zel bir Instagram filtresi ile e\u015flik etti. Matt, uygulaman\u0131n bu renk e\u015fle\u015ftirmesini uygulamak istedi\u011finizde en iyi yakla\u015f\u0131m\u0131 vurgulad\u0131\u011f\u0131n\u0131 d\u00fc\u015f\u00fcn\u00fcyor:<\/p>\n

\"Bence bu ikilinin en ba\u015far\u0131l\u0131 kullan\u0131m\u0131n\u0131 en iyi \u015fekilde Pantone Instagram filtresi <\/a>blok sar\u0131 bir arka plan \u00fczerinde gri tonlamal\u0131 bir foto\u011fraf g\u00f6r\u00fcnt\u00fcs\u00fc ile. Ba\u015fka her \u015fey benim i\u00e7in fazla retro g\u00f6r\u00fcn\u00fcyor.\"<\/em><\/p>\n

Kar\u0131\u015f\u0131k bir palet<\/strong><\/h2>\n

Bu \u015fimdiye kadar g\u00f6rd\u00fc\u011f\u00fcm\u00fcz en taze ya da en ilham verici renk se\u00e7imi mi? Belki de\u011fil, ama Pantone'nin se\u00e7imi Nihai Gri<\/em><\/strong> ve Ayd\u0131nlat\u0131c\u0131<\/em><\/strong> biraz g\u00fcvenli ve biraz geriye d\u00f6n\u00fck g\u00f6r\u00fcn\u00fcyor, belki de d\u00fcnyan\u0131n \u015fu anda \u00f6zlem duydu\u011fu \u015fey biraz g\u00fcvenlik ve rahatl\u0131kt\u0131r.<\/p>","protected":false},"excerpt":{"rendered":"

In a departure from tradition, this year the Pantone Institute have selected not one, but two colours of the year. The colours selected for 2021 are PANTONE 17-5104 Ultimate Gray and PANTONE 13-0647 Illuminating. Ultimate Gray is a sober yet calming shade of grey, whereas Illuminating is a gentle but cheerful yellow. Ultimate Gray and […]<\/p>\n","protected":false},"author":134,"featured_media":70213,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[545],"tags":[],"class_list":{"0":"post-70195","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-art-design"},"acf":[],"yoast_head":"\nThe Pantone Colours of The Year 2021 | Solopress UK<\/title>\n<meta name=\"description\" content=\"In a departure from tradition, the Pantone Institute have selected not one, but two colours of the year for 2021.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.solopress.com\/blog\/tr\/sanat-tasarimi\/pantone-2021-yilinin-renkleri\u0307\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta 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