{"id":71155,"date":"2021-06-18T10:37:54","date_gmt":"2021-06-18T09:37:54","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=71155"},"modified":"2023-02-24T16:54:59","modified_gmt":"2023-02-24T16:54:59","slug":"iki-taraf","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/tr\/solopress-news\/two-sides\/","title":{"rendered":"Solopress &amp; Two Sides: Efsaneleri y\u0131kmak"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div><p>\u00c7evre s\u00f6z konusu oldu\u011funda dijital iyi, ka\u011f\u0131t k\u00f6t\u00fcd\u00fcr, de\u011fil mi? Tam olarak de\u011fil!<\/p>\n<p>Ne yaz\u0131k ki bask\u0131, ka\u011f\u0131t ve ka\u011f\u0131t ambalaj d\u00fcnyas\u0131nda pek \u00e7ok efsane var. Bazen bask\u0131n\u0131n ormans\u0131zla\u015fma anlam\u0131na geldi\u011fi d\u00fc\u015f\u00fcn\u00fcl\u00fcyor. Ya da dijital alternatiflerin hi\u00e7bir zararl\u0131 etkisi olmad\u0131\u011f\u0131 d\u00fc\u015f\u00fcn\u00fcl\u00fcyor. Ger\u00e7ekte ise durum bu kadar basit de\u011fildir. Asl\u0131nda bunun tam tersinin do\u011fru oldu\u011funu g\u00f6steren ikna edici kan\u0131tlar var...<\/p>\n<h2><strong>Dengenin yeniden sa\u011flanmas\u0131<\/strong><\/h2>\n<p>2008 y\u0131l\u0131nda, grafik ileti\u015fim tedarik zincirinden bir grup profesyonel bir araya gelerek, sadece \u00e7evresel uygulamalar\u0131 te\u015fvik etmekle kalmayacak, ayn\u0131 zamanda sekt\u00f6r\u00fcn \u00e7evre \u00fczerindeki etkisini azaltma konusunda ne kadar yol kat etti\u011finin ger\u00e7ek hikayesini anlatacak bir forum olu\u015fturdu.<\/p>\n<p><a href=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2021\/06\/twosidesheader.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-71209\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2021\/06\/twosidesheader.png\" alt=\"\" width=\"900\" height=\"454\" \/><\/a><\/p>\n<p>Sonu\u00e7 \u015fuydu <a href=\"https:\/\/www.twosides.info\/\">\u0130ki Taraf<\/a>Ka\u011f\u0131t ve bask\u0131y\u0131 \u00e7evreleyen ekolojik konular s\u00f6z konusu oldu\u011funda ara\u015ft\u0131rma yapabilen, e\u011fitim verebilen ve ileti\u015fim kurabilen kar amac\u0131 g\u00fctmeyen bir gruptur.<\/p>\n<p>Two Sides, yapt\u0131\u011f\u0131 ara\u015ft\u0131rma ve halkla ili\u015fkiler \u00e7al\u0131\u015fmalar\u0131 sayesinde, ormanc\u0131l\u0131ktan teslimata kadar grafik ileti\u015fim sekt\u00f6r\u00fcnde \u00e7evresel sorumluluk hakk\u0131nda \u00e7ok farkl\u0131 bir hikaye anlatmay\u0131 ba\u015fard\u0131.<\/p>\n<h2><strong>Hikayenin iki taraf\u0131 var...<\/strong><\/h2>\n<p>Ka\u011f\u0131t \u00fcretimiyle ilgili endi\u015fe verici bir efsane, ormans\u0131zla\u015fman\u0131n \u00f6nemli bir nedeni oldu\u011fu ve bunun sonucunda Avrupa ormanlar\u0131n\u0131n yok oldu\u011fudur. Asl\u0131nda, <a href=\"https:\/\/www.twosides.info\/european-forests\/\">Two Sides'a g\u00f6re<\/a>Avrupa ormanlar\u0131 2005-2020 y\u0131llar\u0131 aras\u0131nda her g\u00fcn 1.500 futbol sahas\u0131na e\u015fde\u011fer bir alan kadar b\u00fcy\u00fcd\u00fc!<\/p>\n<p><a href=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2021\/06\/Euro-Forests.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-71203\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2021\/06\/Euro-Forests.jpg\" alt=\"\" width=\"900\" height=\"506\" \/><\/a><\/p>\n<p>Bir ba\u015fka yanl\u0131\u015f kan\u0131 da ka\u011f\u0131t \u00fcretiminin b\u00fcy\u00fck bir karbon ayak izi olu\u015fturdu\u011fu y\u00f6n\u00fcndedir. Ger\u00e7ekte, end\u00fcstri en d\u00fc\u015f\u00fck sera gaz\u0131 sal\u0131n\u0131m\u0131n\u0131 ger\u00e7ekle\u015ftiren sekt\u00f6rlerden biridir ve <a href=\"https:\/\/www.twosides.info\/renewable-energy\/\">emisyonlar\u0131 d\u00f6rtte bir oran\u0131nda azaltmak<\/a> 2017'ye kadar ge\u00e7en on iki y\u0131l i\u00e7inde.<\/p>\n<p>Buna kar\u015f\u0131l\u0131k, dijital ileti\u015fim ve veri depolaman\u0131n bask\u0131ya nihai \u00e7evreci alternatifler oldu\u011funa dair pop\u00fcler bir fikir var. Bunun da o kadar net olmad\u0131\u011f\u0131 ortaya \u00e7\u0131kt\u0131. ICT end\u00fcstrisi \u015fu anda d\u00fcnya \u00e7ap\u0131nda CO2 emisyonlar\u0131n\u0131n 2,5-3%'sini \u00fcretmektedir ve bu rakam\u0131n 2040 y\u0131l\u0131na kadar 14%'ye y\u00fckselece\u011fi tahmin edilmektedir.<\/p>\n<p><a href=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2021\/06\/CO2-emissions.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-71200\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2021\/06\/CO2-emissions.jpg\" alt=\"\" width=\"900\" height=\"506\" \/><\/a><\/p>\n<p>Bunlar, \u015fu adreste ke\u015ffedebilece\u011finiz g\u00f6z a\u00e7\u0131c\u0131, efsaneleri y\u0131kan ger\u00e7ekler ve rakamlardan sadece birka\u00e7\u0131 <a href=\"http:\/\/TwoSides.info\">TwoSides.info<\/a>.<\/p>\n<h2><strong>\"Ye\u015fil y\u0131kama \"ya k\u0131rm\u0131z\u0131 kart verilmesi<\/strong><strong>\u00a0<\/strong><\/h2>\n<p>Ancak daha da endi\u015fe verici olan, alternatif ileti\u015fim y\u00f6ntemlerinin veya ambalajlar\u0131n, ger\u00e7ekte durum olduk\u00e7a farkl\u0131yken \"\u00e7evre dostu\" olarak pazarlanmas\u0131 e\u011filimidir.<\/p>\n<p>\u00c7evresel \u00f6nlemlere ili\u015fkin kurumsal \u00e7abalarla ilgili ger\u00e7ek iddialar, m\u00fc\u015fterilere g\u00fcven vermenin ve bir i\u015fletmeyi rakiplerinden farkl\u0131la\u015ft\u0131rman\u0131n harika bir yoludur. Ancak bu iddialar yanl\u0131\u015f oldu\u011funda, m\u00fc\u015fterileri d\u00fcr\u00fcst i\u015fletmelerden mahrum b\u0131rakabilir ve nihayetinde \u00e7evreye daha fazla zarar verebilir.<\/p>\n<p>Two Sides \"ye\u015fil y\u0131kama\" \u00f6rneklerini tespit etmek ve if\u015fa etmek i\u00e7in \u00e7ok \u00e7al\u0131\u015f\u0131yor. 2010 y\u0131l\u0131ndan bu yana, aralar\u0131nda d\u00fcnyan\u0131n \u00f6nde gelen finans, telekom ve kamu hizmetleri \u015firketlerinin de bulundu\u011fu 700'den fazla kurulu\u015fun yan\u0131lt\u0131c\u0131 \u00e7evre beyanlar\u0131n\u0131 de\u011fi\u015ftirmelerini ya da kald\u0131rmalar\u0131n\u0131 sa\u011flamay\u0131 ba\u015fard\u0131lar.<\/p>\n<h2><strong>Sorumlu bask\u0131n\u0131n tarih\u00e7esi<\/strong><\/h2>\n<p>Buna kar\u015f\u0131l\u0131k Solopress \u00e7evre konusunda her zaman duyarl\u0131 olmu\u015ftur ve Two Sides'\u0131n yapt\u0131\u011f\u0131 i\u015f kendi de\u011fer yarg\u0131lar\u0131m\u0131zla b\u00fcy\u00fck \u00f6l\u00e7\u00fcde \u00f6rt\u00fc\u015fmektedir.<\/p>\n<p>22 y\u0131ll\u0131k ge\u00e7mi\u015fimiz boyunca Solopress, sorumlu tedarik ve \u00fcretim konusunda \u00f6vg\u00fcye de\u011fer bir sicile sahip olarak s\u00fcrd\u00fcr\u00fclebilir bask\u0131ya kendini adam\u0131\u015ft\u0131r. \u00c7abalar\u0131m\u0131z aras\u0131nda \u00e7e\u015fitli \u00e7evre projelerine kat\u0131lmak, kamu hizmetleri ve teslimat i\u00e7in karbon-n\u00f6tr ortaklarla uyum sa\u011flamak ve s\u00fcrd\u00fcr\u00fclebilir kaynakl\u0131 ka\u011f\u0131t stoklar\u0131 ve bitki bazl\u0131 m\u00fcrekkepler kullanmak yer almaktad\u0131r.<\/p>\n<p>Sekt\u00f6r\u00fcm\u00fcz i\u00e7in sorumlu bir gelece\u011fe y\u00f6nelik ortak ilgimiz g\u00f6z \u00f6n\u00fcne al\u0131nd\u0131\u011f\u0131nda, Solopress ve Two Sides'\u0131n birlikte \u00e7al\u0131\u015fmas\u0131 \u00e7ok mant\u0131kl\u0131.<\/p>\n<h2><strong>Solopress ile Ortakl\u0131k<\/strong><\/h2>\n<p>Solopress Genel M\u00fcd\u00fcr\u00fc Simon Cooper, Two Sides ile olan \u00fcyelik anla\u015fmas\u0131 hakk\u0131nda \u015funlar\u0131 s\u00f6yledi<\/p>\n<p>\"Solopress'in Two Sides'a \u00fcye olmas\u0131 i\u00e7in do\u011fru zaman.K\u0131sa bir s\u00fcre \u00f6nce<a href=\"https:\/\/www.solopress.com\/blog\/tr\/green\/\">Solopress Ye\u015fil<\/a>karbon dengeleme \u00fcr\u00fcnleri yelpazemizle, s\u00fcrd\u00fcr\u00fclebilirlik konusundaki konumumuzu daha da g\u00fc\u00e7lendirmeyi ve yaz\u0131l\u0131 bas\u0131n\u0131n daha geni\u015f s\u00fcrd\u00fcr\u00fclebilir niteliklerini te\u015fvik etmeyi d\u00f6rt g\u00f6zle bekliyoruz.\"<\/p>\n<p><a href=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2021\/06\/Home-page-green-1408x421px.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-71206\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2021\/06\/Home-page-green-1408x421px.jpg\" alt=\"\" width=\"1409\" height=\"422\" \/><\/a><\/p>\n<p>Simon s\u00f6zlerine \u015f\u00f6yle devam etti: \"Solopress olarak, i\u015fimizi \u00e7evreye en duyarl\u0131 \u015fekilde y\u00f6netmek bizim politikam\u0131zd\u0131r.Gezegen \u00fczerindeki etkimizi en aza indiriyor ve m\u00fc\u015fterilerimizin de ayn\u0131 \u015feyi yapmas\u0131na yard\u0131mc\u0131 oluyoruz.\"<\/p>\n<h2><strong>Ya\u015famak i\u00e7in bir eko-kod<\/strong><\/h2>\n<p>Solopress, Two Sides ile ortakl\u0131k kurarak Two Sides'\u0131n \u00fcyelerinden talep etti\u011fi ilkeleri desteklemeyi taahh\u00fct eder. Bu ilkeler \u015funlard\u0131r:<\/p>\n<ul>\n<li>\u0130\u015flerimizi \u00e7evresel ve sosyal a\u00e7\u0131dan sorumlu bir \u015fekilde y\u00fcr\u00fctece\u011fiz<\/li>\n<li>Orman sertifikasyon programlar\u0131n\u0131n yan\u0131 s\u0131ra uygun \u00fcr\u00fcnlerde geri d\u00f6n\u00fc\u015ft\u00fcr\u00fclm\u00fc\u015f elyaf\u0131n pratik kullan\u0131m\u0131n\u0131 destekliyoruz ve te\u015fvik edece\u011fiz<\/li>\n<li>Hammaddelerin s\u00fcrd\u00fcr\u00fclebilir \u015fekilde y\u00f6netilen kaynaklardan sat\u0131n al\u0131nmas\u0131n\u0131 sa\u011flamay\u0131 ama\u00e7layan prosed\u00fcrler uygulayaca\u011f\u0131z<\/li>\n<li>Olumsuz \u00e7evresel etkileri ortadan kald\u0131rarak veya en aza indirerek \u00e7evresel ayak izimizi \u00f6l\u00e7ecek ve y\u00f6netece\u011fiz<\/li>\n<li>Etkili geri d\u00f6n\u00fc\u015f\u00fcm programlar\u0131n\u0131n uygulanmas\u0131n\u0131 ve at\u0131k depolama alanlar\u0131ndaki Bask\u0131 ve Ka\u011f\u0131t at\u0131klar\u0131n\u0131n en aza indirilmesini ve nihayetinde ortadan kald\u0131r\u0131lmas\u0131n\u0131 destekliyoruz<\/li>\n<li>At\u0131klar\u0131m\u0131z\u0131, su ve enerji kullan\u0131m\u0131m\u0131z\u0131 \u00f6l\u00e7erek ve en aza indirerek ticari faaliyetlerimizin s\u00fcrd\u00fcr\u00fclebilirli\u011fini geli\u015ftirece\u011fiz<\/li>\n<\/ul>\n<h2><strong>Y\u00fcksek sesle s\u00f6yle<\/strong><\/h2>\n<p>Bunlar \u00f6nemli ilkeler ve Solopress'in zaten \u00e7evreye duyarl\u0131 olan i\u015f uygulamalar\u0131nda \u00e7ok az de\u011fi\u015fiklik gerektiriyor. Belki de daha \u00f6nemlisi, Two Sides ile ortakl\u0131k, grubun \u00fcretti\u011fi veriler, ara\u00e7lar ve kaynaklar sayesinde Solopress'in s\u00fcrd\u00fcr\u00fclebilirlik mesaj\u0131m\u0131z\u0131 daha geni\u015f ve etkili bir \u015fekilde iletmesine olanak sa\u011flayacakt\u0131r.<\/p>\n<p><strong>Yo\u011fun bir piyasada, sekt\u00f6r\u00fcn eko-g\u00fcvence bayra\u011f\u0131n\u0131 dalgaland\u0131rmak i\u00e7in zaman ay\u0131rmak bizim i\u00e7in zor. Neyse ki <a href=\"http:\/\/twosides.info\">\u0130ki Taraf<\/a> bu konulara hak ettikleri \u00f6nemi vermemize yard\u0131mc\u0131 olabilir.<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>When it comes to the environment, digital is good and paper is bad, right? Not necessarily! Unfortunately, there are a lot of myths around the world of print, paper and paper packaging. Sometimes it\u2019s thought that printing means deforestation. Or that digital alternatives produce no harmful effects whatsoever. In reality, the picture is nowhere near [&hellip;]<\/p>\n","protected":false},"author":134,"featured_media":71227,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[532,550,551],"tags":[],"class_list":{"0":"post-71155","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-eco-friendly","8":"category-print-industry-news","9":"category-solopress-news"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Solopress &amp; Two Sides: Busting The Myths | Solopress UK<\/title>\n<meta name=\"description\" content=\"Solopress has partnered with Two Sides, a not for profit, initiative promoting sustainability throughout the print supply chain.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.solopress.com\/blog\/tr\/solopress-haberleri\/iki-taraf\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Solopress &amp; Two Sides: Busting The Myths | Solopress UK\" \/>\n<meta property=\"og:description\" content=\"Solopress has partnered with Two Sides, a not for profit, initiative promoting sustainability throughout the print supply chain.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.solopress.com\/blog\/tr\/solopress-haberleri\/iki-taraf\/\" \/>\n<meta property=\"og:site_name\" content=\"The Latest Print and Design News | Solopress\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Solopress\" \/>\n<meta property=\"article:published_time\" content=\"2021-06-18T09:37:54+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-02-24T16:54:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2021\/06\/two-sides-03.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Danny Powell\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@solopress\" \/>\n<meta name=\"twitter:site\" content=\"@solopress\" \/>\n<meta name=\"twitter:label1\" content=\"Yazan:\" \/>\n\t<meta name=\"twitter:data1\" content=\"Danny Powell\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tahmini okuma s\u00fcresi\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 dakika\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.solopress.com\/blog\/solopress-news\/two-sides\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/solopress-news\/two-sides\/\"},\"author\":{\"name\":\"Danny Powell\",\"@id\":\"https:\/\/www.solopress.com\/blog\/#\/schema\/person\/0937555a256c22f94400f4b7e2329c09\"},\"headline\":\"Solopress &#038; 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