{"id":71630,"date":"2021-10-04T11:40:15","date_gmt":"2021-10-04T10:40:15","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=71630"},"modified":"2023-03-14T09:16:44","modified_gmt":"2023-03-14T09:16:44","slug":"geri%cc%87-donduler-qr-kodunu-kirmak-i%cc%87ci%cc%87n-bi%cc%87r-pazarlamaci-rehberi%cc%87","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/tr\/business-marketing\/theyre-back-a-marketers-guide-to-cracking-the-qr-code\/","title":{"rendered":"Geri d\u00f6nd\u00fcler! QR kodunu k\u0131rmak i\u00e7in bir pazarlamac\u0131n\u0131n rehberi"},"content":{"rendered":"
<\/div>

On y\u0131l \u00f6nce, QR kodlar\u0131n\u0131n m\u00fc\u015fteri etkile\u015fiminde bir sonraki b\u00fcy\u00fck \u015fey olmas\u0131 gerekiyordu. Ancak baz\u0131 kitlelerin bunlar\u0131 kafa kar\u0131\u015ft\u0131r\u0131c\u0131 ve sinir bozucu bulmas\u0131 nedeniyle, baz\u0131 pazarlamac\u0131lar\u0131n umdu\u011fu \u015fekilde tutmad\u0131.<\/p>\n

Son zamanlarda ya\u015fanan olaylar sayesinde QR kodlar\u0131 hayat\u0131m\u0131zda \u00e7ok daha b\u00fcy\u00fck bir rol oynamaya ba\u015flad\u0131. Bu formata olan bu yayg\u0131n a\u015final\u0131k, pazarlamac\u0131lar\u0131n bu dahiyane siyah beyaz desenleri yeniden g\u00f6zden ge\u00e7irmeleri i\u00e7in bir f\u0131rsat sunuyor.<\/p>\n

QR kodlara ili\u015fkin bu k\u0131lavuzda, bu tek renkli mucizelerin k\u00f6kenlerine iniyor, hikayelerinin ini\u015f ve \u00e7\u0131k\u0131\u015flar\u0131nda bir yolculu\u011fa \u00e7\u0131k\u0131yor ve sunduklar\u0131 se\u00e7enekleri ve f\u0131rsatlar\u0131 tart\u0131\u015f\u0131yoruz. Ve elbette, bask\u0131da do\u011fru g\u00f6r\u00fcnmelerini sa\u011flamak i\u00e7in bilmeniz gerekenlere bakaca\u011f\u0131z, b\u00f6ylece g\u00f6r\u00fcnt\u00fc sorunu olmayan bir QR kodu olu\u015fturabilirsiniz!<\/p>\n

QR kodlar\u0131 neden geli\u015ftirildi?<\/strong><\/h2>\n

QR kodu, otomotiv fabrikalar\u0131 ve araba \u00fcreten robotlar\u0131n d\u00fcnyas\u0131nda hayata ba\u015flad\u0131. UPC barkodunun (kime sordu\u011funuza ba\u011fl\u0131 olarak Evrensel \u00dcr\u00fcn Kodu veya Benzersiz \u00dcr\u00fcn Kodu) bir torunu olan QR, H\u0131zl\u0131 Yan\u0131t anlam\u0131na gelir ve \u00e7izgili atas\u0131ndan daha h\u0131zl\u0131 sonu\u00e7 verme yetene\u011fini kabul eder.<\/p>\n

Denso Wave adl\u0131 bir \u015firket taraf\u0131ndan geli\u015ftirildiler, daha sonra Toyota Grubu'nun bir par\u00e7as\u0131 olan Denso Corporation'\u0131n bir yan kurulu\u015fu oldular.<\/p>\n

Denso, d\u00fcnyan\u0131n \u00f6nde gelen otomotiv par\u00e7alar\u0131 ve end\u00fcstriyel robot \u00fcreticilerinden biri olmaya devam ediyor. QR kodunun arkas\u0131ndaki orijinal fikir, \u00fcretim ve montaj s\u00fcre\u00e7leri boyunca par\u00e7alar\u0131n konumland\u0131r\u0131lmas\u0131na, tan\u0131mlanmas\u0131na ve izlenmesine yard\u0131mc\u0131 olmakt\u0131.<\/p>\n

QR kodunu kim icat etti?<\/strong><\/h2>\n

QR kodunu 1994 y\u0131l\u0131nda Denso Wave i\u00e7in icat eden Masahiro Hara'yd\u0131. M\u00fctevaz\u0131 barkod daha \u00f6nce fabrikalardaki par\u00e7alar\u0131 izlemenin bir yolu olarak kullan\u0131l\u0131rken, 90'larda modern end\u00fcstriyel s\u00fcre\u00e7ler h\u0131zlan\u0131yor ve daha h\u0131zl\u0131 ve kolay okunabilen bir sistem talep ediyordu. Taray\u0131c\u0131n\u0131n onlar\u0131 bulmas\u0131na ve y\u00f6nlendirmesine yard\u0131mc\u0131 olan \u00f6\u011feler i\u00e7eren QR (veya H\u0131zl\u0131 Yan\u0131t) kodlar\u0131 hemen hemen an\u0131nda okundu.<\/p>\n

QR kodlar\u0131 barkodlardan daha fazla bilgi i\u00e7eriyor mu?<\/strong><\/h2>\n

QR kodun barkodu ge\u00e7mesi sadece h\u0131z kategorisinde de\u011fil. Veri a\u00e7\u0131s\u0131ndan da QR \u00fcst\u00fcnl\u00fck sa\u011fl\u0131yor. UPC barkodlar\u0131 bilgileri tek bir boyutta kodlarken, QR kodlar\u0131 iki boyut kullan\u0131r.<\/p>\n

Bunun nedeni, bir barkod taray\u0131c\u0131n\u0131n barkodun uzunlu\u011fu boyunca tek bir \u00e7izgiye bakmas\u0131 ve yans\u0131t\u0131c\u0131 (beyaz) alanlar ile yans\u0131t\u0131c\u0131 olmayan (siyah) alanlar\u0131n kal\u0131nl\u0131klar\u0131 aras\u0131ndaki oranlar\u0131 tan\u0131mas\u0131d\u0131r. QR taray\u0131c\u0131 ise yatay ve dikey d\u00fczlemler boyunca yans\u0131t\u0131c\u0131 ve yans\u0131t\u0131c\u0131 olmayan alanlar\u0131 tespit ederek resmin tamam\u0131na bakar.<\/p>\n

Bir barkod genellikle yakla\u015f\u0131k 20 veya 30 adet alfa say\u0131sal bilgi i\u00e7erirken, bir QR kodu 3KB i\u00e7erebilir.<\/p>\n

QR kodlar\u0131 nas\u0131l \u00e7al\u0131\u015f\u0131r?<\/strong><\/h2>\n

Konum, y\u00f6nlendirme ve tan\u0131mlama.<\/strong><\/h3>\n

QR kodunun \u00fc\u00e7 k\u00f6\u015fesinde her zaman kare i\u00e7inde siyah bir kare oldu\u011funu fark ettiniz mi? Bu bilgi bir kodun varl\u0131\u011f\u0131n\u0131 ve y\u00f6n\u00fcn\u00fc g\u00f6sterir ve bir QR kodunun nas\u0131l \u00e7al\u0131\u015ft\u0131\u011f\u0131n\u0131n temel bir bile\u015fenidir.<\/p>\n

Nadir bir oran<\/strong><\/h3>\n

Siyah anahat karesi ile i\u00e7indeki beyaz \u00e7izginin ayn\u0131 kal\u0131nl\u0131kta oldu\u011funu fark edeceksiniz. Yani bu iki \u00e7izginin kal\u0131nl\u0131klar\u0131n\u0131n oran\u0131 1:1'dir.<\/p>\n

Ortadaki siyah kare, etraf\u0131ndaki beyaz \u00e7izginin \u00fc\u00e7 kat\u0131 geni\u015fli\u011findedir. 3:1'lik bir oran.<\/p>\n

Yani \u015fekil boyunca bir \u00e7izgi \u00e7izerseniz, \u00f6nce belirli bir geni\u015flikte siyah bir \u00e7izgiden, ayn\u0131 geni\u015flikte beyaz bir \u00e7izgiden, geni\u015fli\u011fin \u00fc\u00e7 kat\u0131 siyah bir alandan ve sonra tekrar beyaz bir \u00e7izgiden ve son olarak tekrar siyah \u00e7izgiden ge\u00e7ersiniz.<\/p>\n

Bu 5 z\u0131t alan\u0131n kal\u0131nl\u0131klar\u0131 aras\u0131ndaki oran 1:1:3:1:1'dir.<\/p>\n

\"\"<\/a><\/p>\n

Binlerce bas\u0131l\u0131 materyali analiz eden Masahiro Hara'ya g\u00f6re bu oran, bas\u0131l\u0131 g\u00f6r\u00fcnt\u00fc ve metinlerde tesad\u00fcfen ortaya \u00e7\u0131kma olas\u0131l\u0131\u011f\u0131 en d\u00fc\u015f\u00fck olan orand\u0131r.<\/p>\n

Bu nadir konfig\u00fcrasyonu arayan bir taray\u0131c\u0131, 1:1:3:1:1 oran\u0131na rastlad\u0131\u011f\u0131nda bir QR kodu tan\u0131mlad\u0131\u011f\u0131ndan emin olabilir.<\/p>\n

G\u00f6ze g\u00f6z<\/strong><\/h3>\n

Bu konum kareleri 'G\u00f6zler' olarak bilinir ve barkodun \u00fc\u00e7 k\u00f6\u015fesinde g\u00f6r\u00fcn\u00fcrler, bir k\u00f6\u015feyi bo\u015f b\u0131rakarak QR kodunun okunmas\u0131 gereken benzersiz bir y\u00f6n olu\u015ftururlar.\"\"<\/a><\/p>\n

\u00d6rne\u011fin bu Guinness reklam\u0131n\u0131 ele alal\u0131m. Siyah i\u00e7ece\u011fin koddaki kontrast alanlar\u0131 doldurmas\u0131na izin vermek harika bir fikir, ancak etraf\u0131ndaki siyah ve beyaz alanlardan gelen parazitlere ne demeli? Taray\u0131c\u0131n\u0131z, okunabilir alan\u0131 tan\u0131mlayan \u00fc\u00e7 yer belirleyici kare sayesinde QR kodunu \u00e7evreleyen t\u00fcm sa\u00e7ma verileri 'yok sayabilir'.<\/p>\n

Teslimat veya g\u00fcvenlik \u015firketleri taraf\u0131ndan kullan\u0131lan baz\u0131 \u00f6zel sistemler g\u00f6z kullanmaz, ancak bir QR kod olu\u015fturucudan bir kod al\u0131yorsan\u0131z, yine de g\u00f6zlere sahip olacakt\u0131r.<\/p>\n

Fabrika zemininin \u00f6tesinde<\/strong><\/h3>\n

T\u0131pk\u0131 kendisinden \u00f6nceki UPC barkodu gibi, QR kodu da fabrika zemininden kamusal alana do\u011fru bir yolculuk yapt\u0131.<\/p>\n

Bir pazarlama hilesi olarak QR kodlar\u0131 2010 y\u0131l\u0131 civar\u0131nda bir d\u00f6nem ya\u015fad\u0131. Zeitgeisty ve son teknoloji, sadece yeni bir teknolojiyi avantaj\u0131n\u0131za \u00e7evirmenin bir yolu de\u011fil, ayn\u0131 zamanda markan\u0131z\u0131n trendde oldu\u011funu g\u00f6stermenin bir yoluydu.<\/p>\n

Posterlerde, vitrinlerde ve dergilerde g\u00f6r\u00fcnd\u00fcler, a\u015fa\u011f\u0131dakilere kadar her \u015feyi tan\u0131tt\u0131lar Lego<\/a> i\u00e7in Pop m\u00fczik<\/a>. \u00c7o\u011fu durumda QR kodu, cihaz\u0131n\u0131z\u0131 belirli bir web sayfas\u0131na g\u00f6t\u00fcrecek kodlanm\u0131\u015f bir URL'den biraz daha fazlas\u0131n\u0131 i\u00e7eriyordu.<\/p>\n

QR kodlar\u0131 i\u00e7in yanl\u0131\u015f bir ba\u015flang\u0131\u00e7<\/strong><\/h2>\n

Ancak bunun biraz yanl\u0131\u015f bir ba\u015flang\u0131\u00e7 oldu\u011fu kan\u0131tland\u0131. QR kodlar\u0131 i\u00e7in end\u00fcstriyel uygulamalar sabit kal\u0131rken, bir pazarlama trendi olarak h\u0131zla g\u00f6zden d\u00fc\u015ft\u00fcler. Halk\u0131n QR kodlara burun k\u0131v\u0131rd\u0131\u011f\u0131 g\u00f6r\u00fcld\u00fc.<\/p>\n

Hatta bir t\u00fcr tepki bile vard\u0131. Bunun nedeni halk\u0131n anlay\u0131\u015f eksikli\u011fi, pazarlamac\u0131lar\u0131n deneyimsizli\u011fi ya da teknolojinin hen\u00fcz tam olarak haz\u0131r olmamas\u0131 olabilir, ancak QR kodlar\u0131 halk aras\u0131nda hi\u00e7bir zaman umuldu\u011fu kadar ilgi g\u00f6rmedi.<\/p>\n

Belki de yeninin yaratt\u0131\u011f\u0131 \u015fok nedeniyle t\u00fcketiciler bu al\u0131\u015f\u0131lmad\u0131k k\u00fc\u00e7\u00fck kare desenler kar\u015f\u0131s\u0131nda \u015fa\u015fk\u0131nl\u0131k ve hakarete u\u011fram\u0131\u015f hissetti. Belki de m\u00fc\u015fteriler bir QR kodunu nas\u0131l kullanacaklar\u0131n\u0131 bulma zahmetine girdikten sonra hayal k\u0131r\u0131kl\u0131\u011f\u0131na u\u011fram\u0131\u015f ve sadece etkileyici olmayan bir web sitesine y\u00f6nlendirilmi\u015flerdir? Ya da belki de birka\u00e7 k\u00f6t\u00fc sunulmu\u015f, k\u00f6t\u00fc a\u00e7\u0131klanm\u0131\u015f QR kodu kampanyas\u0131 insanlar\u0131 vazge\u00e7irmeye yetmi\u015ftir.<\/p>\n

Her hal\u00fckarda, QR kodlar\u0131n\u0131 k\u00fc\u00e7\u00fcmsemek moda haline geldi. T\u00fcm bloglar, galeriler ve sosyal medya hesaplar\u0131 bu Tumblr hesab\u0131<\/a>QR kodlar\u0131n\u0131n abs\u00fcrt ya da yarat\u0131c\u0131 olmayan kullan\u0131mlar\u0131yla dalga ge\u00e7meye adanm\u0131\u015ft\u0131. Koronavir\u00fcs pandemisi ortaya \u00e7\u0131kt\u0131\u011f\u0131nda, \u00e7a\u011fr\u0131 cihaz\u0131 ve mini diskin yolunu tutmu\u015f gibi g\u00f6r\u00fcn\u00fcyorlard\u0131.<\/p>\n

Covid ve QR kodunun geri d\u00f6n\u00fc\u015f\u00fc<\/strong><\/h2>\n

Koronavir\u00fcs\u00fcn ortaya \u00e7\u0131k\u0131\u015f\u0131 bir\u00e7ok zorlu\u011fu beraberinde getirdi ve bunlar\u0131n aras\u0131nda hastal\u0131\u011f\u0131n ilerleyi\u015fini takip etme g\u00f6revi de vard\u0131. H\u00fck\u00fcmetler ve sa\u011fl\u0131k hizmetleri vir\u00fcs\u00fcn yay\u0131lmas\u0131n\u0131 kontrol etmek ve izlemek i\u00e7in altyap\u0131 olu\u015fturmaya ba\u015flad\u0131\u011f\u0131nda, QR kodlar\u0131 inan\u0131lmaz derecede faydal\u0131 oldu.<\/p>\n

Bu arada ak\u0131ll\u0131 telefonlar, uygulamalar ve mobil veriye eri\u015fim h\u0131z, performans ve kullan\u0131labilirlik a\u00e7\u0131s\u0131ndan \u00f6nemli \u00f6l\u00e7\u00fcde geli\u015fti. Bu fakt\u00f6rler, orada olmak i\u00e7in hakl\u0131 bir neden ile birle\u015fti\u011finde, QR kodlar\u0131n\u0131n art\u0131k halk\u0131n ilgisini \u00e7ekmek i\u00e7in \u00e7ok daha iyi bir konumda oldu\u011fu anlam\u0131na geliyordu.<\/p>\n

\"\"<\/a><\/p>\n

Birle\u015fik Krall\u0131k'taki NHS Test & Trace uygulamas\u0131, d\u00fcnya genelindeki bir\u00e7ok benzer programda oldu\u011fu gibi b\u00fcy\u00fck \u00f6l\u00e7\u00fcde QR kodlar\u0131na dayan\u0131yordu. Salg\u0131ndan bu yana uluslararas\u0131 seyahat giri\u015fiminde bulunan herkes, \u00e7ok \u00f6nemli olan bini\u015f kart\u0131na ek olarak test ve a\u015f\u0131 kan\u0131t\u0131 sa\u011flamak i\u00e7in QR kodlar\u0131n\u0131n ne kadar yo\u011fun bir \u015fekilde kullan\u0131ld\u0131\u011f\u0131n\u0131 bilecektir.<\/p>\n

\"Dokunmas\u0131z\" olma \u00f6zelli\u011fi, yeterli kimlik ve konum verisi saklama kapasitesi ve \u00e7o\u011fu yeti\u015fkinin zaten bunlar\u0131 tarayabilecek bir mobil cihaz ta\u015f\u0131yor olmas\u0131, QR kodlar\u0131 covid'in yay\u0131lmas\u0131na kar\u015f\u0131 m\u00fccadelede uygun ve etkili bir ara\u00e7 haline getirmi\u015ftir.<\/p>\n

Herkes bir QR kodu olu\u015fturabilir mi?<\/strong><\/h2>\n

Denso Wave \u015firketi QR kodunun patentini elinde bulundurmakla birlikte, teknolojinin kullan\u0131m\u0131 \u00fczerindeki haklar\u0131n\u0131 hi\u00e7bir zaman kullanmamay\u0131 tercih etmi\u015ftir. \u015eirketin niyeti her zaman QR'nin evrensel olarak benimsenen bir sistem haline gelmesiydi. Bu yakla\u015f\u0131m\u0131n \u015fansl\u0131 sonucu, herkesin \u00fccretsiz olarak bir QR kodu olu\u015fturabilmesi ve kullanabilmesidir.<\/p>\n

Kendi benzersiz QR kodunuzu nas\u0131l olu\u015fturursunuz?<\/strong><\/h2>\n

QR kodu olu\u015fturmak h\u0131zl\u0131 ve kolay bir i\u015flemdir - kelimenin tam anlam\u0131yla bir dakika i\u00e7inde yap\u0131l\u0131r. Bunlar\u0131 olu\u015fturman\u0131z\u0131 sa\u011flayan \u00e7ok say\u0131da web sitesi var. Bir\u00e7o\u011fu \u00fccretsizdir. Di\u011ferleri ise, e\u011fer Google Analytics uzman\u0131 de\u011filseniz QR kod kampanyan\u0131z\u0131n ba\u015far\u0131 ya da ba\u015far\u0131s\u0131zl\u0131\u011f\u0131n\u0131 takip etme olana\u011f\u0131 gibi sa\u011flad\u0131klar\u0131 ekstra hizmetler i\u00e7in \u00fccret talep ediyor.<\/p>\n

Birle\u015fik Krall\u0131k merkezli www.freeqrcodetracker.com<\/a> ba\u015flamak i\u00e7in iyi bir yerdir. Google'da \"QR kodu olu\u015fturucu\" veya \"QR kodu olu\u015fturucu\" \u015feklinde bir arama yapt\u0131\u011f\u0131n\u0131zda ke\u015ffetmeniz i\u00e7in pek \u00e7ok \u00fccretsiz se\u00e7enek bulacaks\u0131n\u0131z.<\/p>\n

QR kodlar\u0131 hangi bilgileri i\u00e7erebilir?<\/strong><\/h2>\n

URL'ler<\/strong><\/h3>\n

Bas\u0131l\u0131 pazarlama materyallerinde QR kodu kullanman\u0131n en yayg\u0131n yolu, hedef kitlenizi kodlanm\u0131\u015f bir URL arac\u0131l\u0131\u011f\u0131yla bir web sayfas\u0131na y\u00f6nlendirmektir. Se\u00e7ece\u011finiz a\u00e7\u0131l\u0131\u015f sayfas\u0131 size kalm\u0131\u015f. Yine de insanlar\u0131 do\u011frudan ana sayfan\u0131za y\u00f6nlendirmek biraz yavan gelebilir. Yeni ve benzersiz bir kar\u015f\u0131lama sayfas\u0131 olu\u015fturmay\u0131 deneyin, belki de kodun tarand\u0131\u011f\u0131 yere \u00f6zel bir sayfa.<\/p>\n

\u00d6d\u00fcll\u00fc bir \u00e7ekili\u015f veya yar\u0131\u015fma i\u00e7eren bir sayfa m\u00fc\u015fteri kat\u0131l\u0131m\u0131n\u0131 art\u0131racakt\u0131r. En az\u0131ndan QR kodunuz hedef kitlenizi sitenizdeki ilgili bir \u00fcr\u00fcne veya sayfaya y\u00f6nlendirmelidir. Ayr\u0131ca, a\u015fa\u011f\u0131daki gibi bir URL k\u0131salt\u0131c\u0131 kullanmay\u0131 unutmay\u0131n http:\/\/bitly.com<\/a> veya http:\/\/tinyurl.com<\/a> QR kodunuzdaki bilgileri basit tutmak i\u00e7in.<\/p>\n

vKartlar<\/strong><\/h3>\n

QR kodlar\u0131 ileti\u015fim bilgilerinizi aktarmak i\u00e7in h\u0131zl\u0131 ve kullan\u0131\u015fl\u0131 bir yol sunabilir. Bir vCard veya .vcf dosyas\u0131, elektronik kartvizit bilgilerini depolamak i\u00e7in kullan\u0131lan bir formatt\u0131r. QR kodunuza bir .vcf dosyas\u0131 kodlayabilirsiniz. Yeni ki\u015finiz kodu tarad\u0131\u011f\u0131nda, bilgilerinizi tek bir t\u0131klamayla telefonuna kaydedebilecektir. Ticari fuarlar ve sekt\u00f6rel etkinlikler i\u00e7in m\u00fckemmel olan vCard'\u0131n\u0131z\u0131 Posterler<\/a>, Sergi Standlar\u0131<\/a> hatta senin Kartvizitler<\/a> A\u011f\u0131n\u0131z\u0131 geni\u015fletmenin h\u0131zl\u0131 ve kolay bir yolu i\u00e7in kendileri.<\/p>\n

Sosyal Medya<\/strong><\/h3>\n

Pek \u00e7ok pazarlama mesaj\u0131 \"bizi Facebook \/ Twitter \/ Instagram'da takip edin!\" \u00e7a\u011fr\u0131s\u0131yla son buluyor. Neden do\u011frudan sosyal medyan\u0131za ba\u011flant\u0131 veren QR kodlar\u0131 yazd\u0131rarak bu ad\u0131m\u0131 kolay bir hale getirmiyorsunuz? An\u0131nda, kullan\u0131\u015fl\u0131 ve manuel aramalara bel ba\u011flad\u0131\u011f\u0131n\u0131zda ortaya \u00e7\u0131kabilecek hatalar\u0131 \u00f6nl\u00fcyor. Diesel, 2011 y\u0131l\u0131nda Facebook'ta 'be\u011feni' toplamak i\u00e7in QR kodu kullan\u0131yordu. \"Arkada\u015flar\u0131na s\u00f6yle\" kampanyas\u0131<\/a>.<\/p>\n

\"\"<\/a><\/p>\n

Baz\u0131 sa\u011flay\u0131c\u0131lar, ziyaret\u00e7ileri t\u00fcm ayr\u0131 sosyal medya hesaplar\u0131n\u0131za ba\u011flant\u0131lar bar\u0131nd\u0131rabilece\u011finiz bir sayfaya g\u00f6t\u00fcren tek bir QR kodu olu\u015fturacakt\u0131r. Bu, hedef kitlenizin sizi tercih ettikleri kanal \u00fczerinden nas\u0131l takip edeceklerini se\u00e7melerine olanak tan\u0131r. Bunu onlar i\u00e7in ne kadar kolay hale getirebilirseniz, takip\u00e7ilerinizi o kadar art\u0131rabilirsiniz.<\/p>\n

Uygulama indirmeleri<\/strong><\/h2>\n

Uygulaman\u0131z ister \u00fcr\u00fcn\u00fcn\u00fcz ister insanlar\u0131n i\u015fletmenizle etkile\u015fime ge\u00e7mesine yard\u0131mc\u0131 olan bir ara\u00e7 olsun, QR kodu hedef kitlenizin uygulamay\u0131 hemen \u015fimdi, burada cihazlar\u0131na indirmeleri i\u00e7in do\u011frudan bir yoldur.<\/p>\n

Dinamik bir uygulama ma\u011fazas\u0131 QR kodu, uygulaman\u0131z\u0131n do\u011fru s\u00fcr\u00fcm\u00fcn\u00fc y\u00fckledi\u011finden emin olmak i\u00e7in onu tarayan cihaz\u0131n Android mi yoksa iOS mu \u00e7al\u0131\u015ft\u0131rd\u0131\u011f\u0131n\u0131 bile alg\u0131layabilir. QR kodu sa\u011flay\u0131c\u0131n\u0131za ba\u011fl\u0131 olarak, \u00e7ok say\u0131da yararl\u0131 veri de toplayabilirsiniz. Bu veriler, uygulaman\u0131z\u0131n ne zaman, nerede ve kimler taraf\u0131ndan indirildi\u011fini g\u00f6stererek pazarlaman\u0131z\u0131 daha verimli bir \u015fekilde geli\u015ftirmenize ve hedeflemenize olanak tan\u0131yabilir.<\/p>\n

Statik ve Dinamik QR kodlar\u0131<\/b><\/h2>\n

QR kodlar\u0131n\u0131n iki farkl\u0131 t\u00fcr\u00fc vard\u0131r: statik ve dinamik. Adlar\u0131ndan da anla\u015f\u0131laca\u011f\u0131 \u00fczere, statik QR kodlar\u0131 her zaman ayn\u0131 kal\u0131rken, dinamik kodlar veya en az\u0131ndan i\u015faret ettikleri a\u00e7\u0131l\u0131\u015f sayfalar\u0131 ger\u00e7ek zamanl\u0131 olarak de\u011fi\u015febilir. Kampanyan\u0131z i\u00e7in hangi yolun en iyisi oldu\u011funa karar vermek istiyorsan\u0131z, nas\u0131l i\u015flediklerini ve her iki yakla\u015f\u0131m\u0131n art\u0131 ve eksilerini \u00f6\u011frenmek harika bir fikirdir.<\/span><\/p>\n

Statik QR kodlar\u0131<\/b><\/h3>\n

Statik kodlar de\u011fi\u015fmez. Taray\u0131c\u0131y\u0131 her zaman \u015fablonda kodlanm\u0131\u015f olan tam URL'ye y\u00f6nlendirirler. Dahas\u0131, genellikle \u00fccretsiz olarak edinilebilirler ve s\u00fcreleri asla dolmaz. Kula\u011fa tatmin edici derecede basit gelse de, bu yakla\u015f\u0131m\u0131n dezavantajlar\u0131 da vard\u0131r.<\/span><\/p>\n

\u00d6rne\u011fin, o sayfaya giden ba\u011flant\u0131 bozuksa veya siteniz \u00e7evrimd\u0131\u015f\u0131ysa ya da sitenizin URL yap\u0131s\u0131n\u0131 de\u011fi\u015ftirirseniz, kodu tarayan ki\u015fi hedeflenen sayfaya ula\u015famayacakt\u0131r.<\/span><\/p>\n

\u00a0<\/span>A\u00e7\u0131l\u0131\u015f sayfas\u0131 adresinde herhangi bir de\u011fi\u015fiklik oldu\u011funda, mevcut statik QR kodunu hurdaya \u00e7\u0131karmak ve yeni URL i\u00e7in yeni bir kod olu\u015fturmaktan ba\u015fka se\u00e7ene\u011finiz kalmaz. QR kodunuz bas\u0131ld\u0131\u011f\u0131nda ve kamuya a\u00e7\u0131k oldu\u011funda bunu yapmak zordur.<\/span><\/p>\n

Bir y\u00f6nlendirme ayarlad\u0131ysan\u0131z, potansiyel m\u00fc\u015fteriniz yine de hedeflenen sayfaya y\u00f6nlendirilebilir. Ancak UTM etiketleri kullan\u0131yorsan\u0131z izleme verileri y\u00f6nlendirme s\u0131ras\u0131nda kaybolabilir.<\/span>\u00a0<\/span><\/p>\n

Dinamik QR kodlar\u0131<\/b><\/h3>\n

Buna kar\u015f\u0131l\u0131k, Dinamik QR kodu ile ba\u011flanan hedef URL herhangi bir noktada d\u00fczenlenebilir. Bu, m\u00fc\u015fterileri zaman i\u00e7inde ihtiya\u00e7 duyuldu\u011funda farkl\u0131 a\u00e7\u0131l\u0131\u015f sayfalar\u0131na y\u00f6nlendirebilece\u011finiz anlam\u0131na gelir.<\/span><\/p>\n

K\u0131r\u0131k bir ba\u011flant\u0131n\u0131z veya de\u011fi\u015ftirilmi\u015f bir URL'niz varsa, QR kodu sa\u011flay\u0131c\u0131n\u0131zla ba\u011flant\u0131 adresini de\u011fi\u015ftirebilir ve eskisi gibi devam edebilirsiniz.<\/span><\/p>\n

Teknik zorluklar\u0131n \u00fcstesinden gelmenin yan\u0131 s\u0131ra, bu i\u015flevi ticari avantaj i\u00e7in kullanabilir, m\u00fc\u015fterileri mevcut i\u015f hedeflerinize g\u00f6re farkl\u0131 a\u00e7\u0131l\u0131\u015f sayfalar\u0131na g\u00f6nderebilirsiniz.\u00a0<\/span><\/p>\n

Zaman i\u00e7inde dinamik QR kodlar\u0131n\u0131 ve bunlarla bas\u0131lan materyalleri farkl\u0131 kampanyalar, mesajlar veya yar\u0131\u015fmalar i\u00e7in yeniden kullanabilirsiniz.<\/span><\/p>\n

\"\"<\/a><\/p>\n

Dinamik QR kodlar\u0131 bunu, kodu tarayan ki\u015fiyi bir yer tutucu URL'ye y\u00f6nlendirerek ger\u00e7ekle\u015ftirir; bu URL de daha sonra belirtti\u011finiz herhangi bir a\u00e7\u0131l\u0131\u015f sayfas\u0131na y\u00f6nlendirir.\u00a0<\/span><\/p>\n

K\u0131salt\u0131lm\u0131\u015f bir yer tutucu URL kullanmak, dinamik QR kodu desenlerini daha k\u00fc\u00e7\u00fck, daha basit ve cihazlar\u0131n okumas\u0131 i\u00e7in daha h\u0131zl\u0131 hale getirme avantaj\u0131na sahiptir.<\/span><\/p>\n

UTM etiketleriniz <\/span>olacak<\/span><\/i> y\u00f6nlendirme s\u00fcrecinde hayatta kal\u0131r ve a\u00e7\u0131l\u0131\u015f sayfas\u0131 URL'si ile birlikte herhangi bir zamanda de\u011fi\u015ftirilebilir.<\/span><\/p>\n

Buna ek olarak, QR kodu sa\u011flay\u0131c\u0131n\u0131z, kodunuzun hangi kaynaklardan hangi taramalar\u0131 ald\u0131\u011f\u0131n\u0131 izlemek i\u00e7in kullanabilece\u011finiz kendi \u00f6zel izleme paketini de sunabilir.<\/span><\/p>\n

Yani dinamik en iyisi mi?<\/b><\/h3>\n

Her \u015fey d\u00fc\u015f\u00fcn\u00fcld\u00fc\u011f\u00fcnde, dinamik QR kodlar\u0131 daha iyi bir se\u00e7enek gibi g\u00f6r\u00fcn\u00fcyor. Peki sorun nerede? Her zamanki gibi, ne \u00f6derseniz onu al\u0131rs\u0131n\u0131z...<\/span><\/p>\n

Statik QR kodlar\u0131 genellikle \u00fccretsiz olarak temin edilebilirken, bir QR kodu olu\u015fturma hizmeti ile dinamik bir QR kodunu s\u00fcrd\u00fcrmek genellikle bir abonelik yoluyla \u00f6denir.\u00a0<\/span><\/p>\n

Kodun kendisinin bir son kullanma tarihi olacakt\u0131r, bu nedenle kod ilk etapta \u00fccretsiz olarak olu\u015fturulsa bile, uzun vadede s\u00fcrd\u00fcrmek istiyorsan\u0131z bir abonelik \u00f6demeye ba\u015flaman\u0131z gerekecektir.<\/span><\/p>\n

Asl\u0131nda, \"\u00fccretsiz\" bir QR kodu olu\u015fturdu\u011funuzda, belirli bir tarihten sonra devam ettirmek istedi\u011finizde bak\u0131m\u0131 i\u00e7in size bir \u00fccrete mal olacak dinamik bir QR koduna kaydolmad\u0131\u011f\u0131n\u0131z\u0131 iki kez kontrol etmeye de\u011fer.\u00a0<\/span><\/p>\n

QR kodlar\u0131 yazd\u0131r\u0131rken neleri bilmeniz gerekir?<\/strong><\/h2>\n

QR kodlar\u0131n\u0131 hangi boyutta yazd\u0131rmal\u0131s\u0131n\u0131z?<\/strong><\/h3>\n

QR kodunuzun boyutunu belirlemenin birka\u00e7 y\u00f6n\u00fc vard\u0131r. En temelde, kodun bir taray\u0131c\u0131 taraf\u0131ndan okunabilir olmas\u0131 gerekir, ancak ayn\u0131 zamanda eri\u015filebilir olmas\u0131 da gerekir.<\/p>\n

\u00dcretim, teslimat veya g\u00fcvenlikle u\u011fra\u015fan \u015firketler genellikle kendi \u00f6zel sistemlerine ve \u00f6zel tarama ekipmanlar\u0131na sahiptir. Bu i\u015fletmeler i\u00e7in \u00e7ok k\u00fc\u00e7\u00fck kodlar, kare olmayan kodlar olu\u015fturmak ve hatta \u00fc\u00e7 konum belirleyici kareden veya 'g\u00f6zlerden' vazge\u00e7mek m\u00fcmk\u00fcnd\u00fcr.<\/p>\n

Geri kalan\u0131m\u0131z i\u00e7in, bir ak\u0131ll\u0131 telefon uygulamas\u0131 taraf\u0131ndan okunmas\u0131 ama\u00e7lanan halk taraf\u0131ndan kullan\u0131lacak kodlar olu\u015ftururken, \u00e7o\u011fu QR olu\u015fturma sitesi en az 2 x 2 cm boyutunda yazd\u0131rman\u0131z\u0131 \u00f6nerecektir.<\/p>\n

Mesafe bir fark yarat\u0131r m\u0131?<\/strong><\/h3>\n

gibi bir \u015fey yarat\u0131rken bu harika bir tavsiyedir. Bro\u015f\u00fcr<\/a> veya Bask\u0131l\u0131 Servis Altl\u0131\u011f\u0131 <\/a>Hedef kitlenizin bas\u0131l\u0131 kodu hemen \u00f6n\u00fcnde ve ak\u0131ll\u0131 telefonunu elinde bulundurma olas\u0131l\u0131\u011f\u0131n\u0131n y\u00fcksek oldu\u011fu yerlerde.<\/p>\n

Bununla birlikte, baz\u0131 QR kodlar\u0131 a\u015fa\u011f\u0131daki gibi a\u00e7\u0131k hava reklamc\u0131l\u0131\u011f\u0131na y\u00f6nelik olacakt\u0131r Posterler<\/a>, Tabela Panolar\u0131<\/a> otob\u00fcsler ve hatta bir tren yolunun uzak taraf\u0131ndaki istifler. uzaktan kullan\u0131lmas\u0131 ama\u00e7lanan bir kod yazd\u0131r\u0131yorsan\u0131z, farkl\u0131 kurallar ge\u00e7erlidir. Bu form\u00fcl, bas\u0131l\u0131 QR kodunuzun bir ak\u0131ll\u0131 telefon taraf\u0131ndan okunabilmesi i\u00e7in ne kadar b\u00fcy\u00fck olmas\u0131 gerekti\u011fini belirlemenize yard\u0131mc\u0131 olur:\"\"<\/a>\u00d6rne\u011fin, telefon kameras\u0131 ile QR aras\u0131ndaki hedeflenen mesafe 20 cm ise, QR kodunun boyutunu elde etmek i\u00e7in bu mesafeyi 10'a b\u00f6leriz - bu durumda 2 cm.<\/p>\n

\u00c7\u00f6z\u00fcn\u00fcrl\u00fck s\u00f6z konusu oldu\u011funda, QR kodunuzun do\u011fru bir \u015fekilde okunabilmesi i\u00e7in keskin ve iyi tan\u0131mlanm\u0131\u015f oldu\u011fundan emin olmak iyi bir fikirdir. \u0130yi bir bask\u0131 \u00e7\u00f6z\u00fcn\u00fcrl\u00fc\u011f\u00fc elde etmeye y\u00f6nelik genel bir k\u0131lavuz i\u00e7in \u00c7\u00f6z\u00fcm K\u0131lavuzu<\/a>.<\/p>\n

QR kodunuzu farkl\u0131 boyutlarda bask\u0131 gerektiren bir kampanya i\u00e7in kullanacaksan\u0131z, m\u00fcmk\u00fcnse QR kodu g\u00f6rselinizi vekt\u00f6r format\u0131nda temin etmeye \u00e7al\u0131\u015f\u0131n. Vekt\u00f6r grafik format\u0131ndaki bir QR kodunun g\u00fczelli\u011fi, Adobe Illustrator gibi bir programda \u00e7\u00f6z\u00fcn\u00fcrl\u00fck kayb\u0131 olmadan her zaman istedi\u011finiz boyuta \u00f6l\u00e7eklendirebilmeniz veya k\u00fc\u00e7\u00fcltebilmenizdir.<\/p>\n

Renk ve kontrast<\/strong><\/h3>\n

Kodunuzdaki bas\u0131l\u0131 alan ile bo\u015f arka plan aras\u0131ndaki kontrast ne kadar y\u00fcksek olursa, bir cihaz\u0131n kodu okumas\u0131 o kadar kolay olur. Ancak bu, geleneksel beyaz \u00fczerine siyah \u015femayla s\u0131n\u0131rl\u0131 oldu\u011funuz anlam\u0131na gelmez.<\/p>\n

Hedefledi\u011finiz \u015fey 4:1 veya daha y\u00fcksek bir kontrast oran\u0131d\u0131r. \u0130\u015fte bunun nas\u0131l g\u00f6r\u00fcnebilece\u011fine dair bir fikir:<\/p>\n

\"\"<\/a><\/p>\n

Kendinizi gri tonlar\u0131yla da s\u0131n\u0131rlamak zorunda de\u011filsiniz, bir\u00e7ok QR kodu ayn\u0131 rengin iki tonunu veya iki farkl\u0131 rengi kullan\u0131r. Sadece farkl\u0131 renklerinizin parlakl\u0131k a\u00e7\u0131s\u0131ndan birbirleri aras\u0131nda bir kontrast olu\u015fturdu\u011fundan emin olun.<\/p>\n

Ancak, QR kodunuz \u00f6zel bir tarama cihaz\u0131 taraf\u0131ndan okunacaksa KIRMIZI VEYA PEMBE KULLANMAYIN. K\u0131z\u0131l\u00f6tesi taray\u0131c\u0131lar k\u0131rm\u0131z\u0131 ve beyaz aras\u0131nda hi\u00e7bir ayr\u0131m yapmaz, bu nedenle k\u0131rm\u0131z\u0131 veya pembe bir QR kodu cihaz i\u00e7in esasen g\u00f6r\u00fcnmez olacakt\u0131r.<\/p>\n

QR koduma bir logo koyabilir miyim?<\/strong><\/h3>\n

QR kodunun b\u00fcy\u00fcleyici bir \u00f6zelli\u011fi, QR kodunuzun bas\u0131l\u0131 alan\u0131n\u0131n 30%'sine kadar bir logo yap\u0131\u015ft\u0131rabilmeniz ve yine de \u00e7al\u0131\u015facak olmas\u0131d\u0131r! Bu her ne kadar olas\u0131 g\u00f6r\u00fcnmese de, QR kodlar\u0131nda 'hata d\u00fczeltme' ad\u0131 verilen \u00f6nemli bir hata pay\u0131 bulunmaktad\u0131r. Bu, alan\u0131n\u0131n neredeyse \u00fc\u00e7te biri gizlenmi\u015f olsa bile taranabilece\u011fi ve okunabilece\u011fi anlam\u0131na gelir.<\/p>\n

Ba\u015flang\u0131\u00e7ta, bas\u0131l\u0131 kodun end\u00fcstriyel bir ortamda kirlenmesi veya hasar g\u00f6rmesi durumunda bir g\u00fcvenlik a\u011f\u0131 olarak teknolojiye dahil edilen hata d\u00fczeltme, kodlar\u0131na \u00f6zelle\u015ftirme dokunu\u015fu eklemek isteyen pazarlamac\u0131lar i\u00e7in harika bir haber.<\/p>\n

Kodun \u00e7ok fazla yer kaplamamas\u0131na dikkat etmeli ve hata d\u00fczeltme \u00f6zelli\u011fini kald\u0131rarak kodunuzun do\u011fru \u00e7al\u0131\u015fmas\u0131 i\u00e7in tam olarak bas\u0131lm\u0131\u015f, temiz ve hasars\u0131z olmas\u0131 gerekti\u011fini unutmamal\u0131s\u0131n\u0131z.<\/p>\n

Ba\u015far\u0131n\u0131n anahtar\u0131, QR kodunuzun d\u00fczg\u00fcn \u00e7al\u0131\u015ft\u0131\u011f\u0131ndan emin olmak i\u00e7in test etmek, test etmek ve tekrar test etmektir.<\/p>\n

QR kodumun dikkat \u00e7ekmesi i\u00e7in ne yapmal\u0131y\u0131m?<\/strong><\/h3>\n

QR kodlar\u0131n\u0131n (neredeyse kelimenin tam anlam\u0131yla) \u015faibeli ge\u00e7mi\u015finin bir avantaj\u0131, ge\u00e7mi\u015ften \u00e7ok \u015fey \u00f6\u011frenebilmenizdir. Hangi yakla\u015f\u0131mlardan ka\u00e7\u0131nman\u0131z gerekti\u011fi konusunda temkinliyseniz, QR kodlar\u0131n\u0131n yirmi onlu y\u0131llarda ilk kez g\u00f6zden d\u00fc\u015fmelerine neden olan y\u00f6nlerine bakmaya de\u011fer.<\/p>\n

En b\u00fcy\u00fck sorunlardan biri, aniden ortaya \u00e7\u0131kmaya ba\u015flayan bu k\u00fc\u00e7\u00fck siyah beyaz kutular\u0131n ba\u011flamdan yoksun g\u00f6r\u00fcnmesiydi. \u015eimdi bile, 10 y\u0131l sonra, belki de \u00fcst\u00fcnk\u00f6r\u00fc bir 'Beni Tara' d\u0131\u015f\u0131nda hi\u00e7bir talimat i\u00e7ermeyen bir QR kodunun sonu\u00e7 vermesi pek olas\u0131 de\u011fildir. Bir web sitesinde \"bana bas\u0131n\" yazan bir d\u00fc\u011fmeye t\u0131klamazs\u0131n\u0131z. Sonunda Rick Astley'i ya da daha k\u00f6t\u00fcs\u00fcn\u00fc izleyebilirsiniz...<\/p>\n

\"\"<\/a><\/p>\n

Minimal bir yakla\u015f\u0131m, gizemli bir gerilla pazarlama kampanyas\u0131n\u0131n par\u00e7as\u0131 olarak grafik i\u00e7erikle birle\u015ftirilirse bir miktar ba\u015far\u0131 sa\u011flayabilir, ancak \u00e7o\u011funlukla ana ak\u0131m kitleler, a\u00e7\u0131k ve uygun bir ba\u011flam olmadan bir QR kodu kullanamayacak kadar bilgili ve alayc\u0131d\u0131r.<\/p>\n

Ayn\u0131 \u015fey eri\u015filebilirlik i\u00e7in de ge\u00e7erlidir, kodunuzun taranabilir olmas\u0131 i\u00e7in eri\u015filemeyecek bir y\u00fckseklikte veya mesafede g\u00f6r\u00fcnmedi\u011finden emin olun. Ve tabii ki, g\u00f6r\u00fcnece\u011fi y\u00fczeye dikkat edin. G\u00fczel, d\u00fcz ve kesintisiz bir alanda oldu\u011fundan ve k\u0131rp\u0131lmad\u0131\u011f\u0131ndan emin olun. K\u0131sacas\u0131, bunu yapmay\u0131n:<\/p>\n

\"\"<\/a><\/p>\n

QR kodlar\u0131n\u0131n g\u00fcnl\u00fck ya\u015fam\u0131n bir par\u00e7as\u0131 oldu\u011fu g\u00fcn\u00fcm\u00fczde, bu kodlar\u0131n i\u015finize yaramamas\u0131 i\u00e7in hi\u00e7bir neden yok. T\u00fcketiciler QR kodlar\u0131n\u0131 kolayca kabul edip kullanmaya ba\u015flad\u0131lar, bu nedenle kampanyan\u0131z\u0131 do\u011fru ortamda, harika bir tasar\u0131m ve net bir mesajla \u00e7evrili olarak da\u011f\u0131tmak size ba\u011fl\u0131.<\/p>","protected":false},"excerpt":{"rendered":"

A decade ago, QR codes were supposed to be the next big thing in customer engagement. But with some audiences finding them confusing and frustrating, they failed to catch on in the way some marketers had hoped. Thanks to recent events, QR codes have begun to play a much larger role in our lives. This […]<\/p>\n","protected":false},"author":134,"featured_media":71634,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[547],"tags":[],"class_list":{"0":"post-71630","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business-marketing"},"acf":[],"yoast_head":"\nThey're Back! A Marketer\u2019s Guide to Cracking the QR Code | Solopress UK<\/title>\n<meta name=\"description\" content=\"Our guide looks at the origins of QR codes, the ups and down of their story and how to print them to make the most of the opportunities.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.solopress.com\/blog\/tr\/ticari-pazarlama\/geri\u0307-donduler-qr-kodunu-kirmak-i\u0307ci\u0307n-bi\u0307r-pazarlamaci-rehberi\u0307\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"They're Back! 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