{"id":71826,"date":"2022-01-20T09:15:52","date_gmt":"2022-01-20T09:15:52","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=71826"},"modified":"2023-10-07T11:11:41","modified_gmt":"2023-10-07T10:11:41","slug":"ancoats-gi%cc%87tarlari","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/tr\/entrepreneurs\/ancoats-guitars\/","title":{"rendered":"Start-up Hikayeleri: Kar\u015f\u0131n\u0131zda Ancoats Guitars"},"content":{"rendered":"
<\/div>

Bask\u0131, i\u015fletmeler i\u00e7in i\u015fe ilk ba\u015flad\u0131klar\u0131nda etkili bir ara\u00e7 seti sa\u011flar. D\u00fcnyaya geldiklerini anlatmalar\u0131na, kimliklerini olu\u015fturmalar\u0131na ve markalar\u0131 etraf\u0131nda bir profesyonellik ve ge\u00e7erlilik duygusu geli\u015ftirmelerine yard\u0131mc\u0131 olur. 2022 y\u0131l\u0131 i\u00e7in, bask\u0131n\u0131n ilk g\u00fcnlerdeki \u00e7abalar\u0131n\u0131 nas\u0131l destekleyebilece\u011fini g\u00f6rmek amac\u0131yla yeni bir i\u015fletmeyi takip etmek istedi\u011fimize karar verdik. Bu ama\u00e7la baz\u0131 temaslarda bulunduk ve Manchester'l\u0131 el yap\u0131m\u0131 elektro gitar \u00fcreticisi Ancoats Guitars ile temas kurdu\u011fumuzda \u00e7ok mutlu olduk.<\/p>\n

Kar\u015f\u0131n\u0131zda Ancoats Gitarlar\u0131<\/strong><\/h2>\n

Ancoats Guitars, yakla\u015f\u0131k 25 y\u0131l \u00f6nce hobi olarak gitarlarla u\u011fra\u015fmaya ba\u015flayan Dave Roberts'\u0131n ticari ad\u0131d\u0131r. Son alt\u0131 y\u0131ld\u0131r s\u0131f\u0131rdan gitar \u00fcretiyor. Art\u0131k \u00fcst d\u00fczey \u00f6zel yap\u0131m enstr\u00fcmanlar \u00fcretmek i\u00e7in gereken becerileri, ekipman\u0131 ve \u00e7al\u0131\u015fma alan\u0131n\u0131 bir araya getiren Dave, nihayet hayalini ger\u00e7ekle\u015ftirebiliyor ve gitarlar\u0131n\u0131 \u00fcretime sokabiliyor.
\n\"\"<\/a>
\n2022, Ancoats Guitars'\u0131n tam te\u015fekk\u00fcll\u00fc bir \u00fcretim i\u015fletmesi haline geldi\u011fi y\u0131l olacak ve Solopress yolun her ad\u0131m\u0131n\u0131 takip edecek, yeni bir markay\u0131 hayata ge\u00e7irmenin ini\u015f \u00e7\u0131k\u0131\u015flar\u0131n\u0131 raporlayacak ve bask\u0131n\u0131n yeni bir markay\u0131 nas\u0131l ba\u015flatabilece\u011fine dair pek \u00e7ok ipucu aktaracak.<\/p>\n

Neden Ancoats?<\/strong><\/h3>\n

Dave, \u015firkete at\u00f6lyesinin bulundu\u011fu Manchester b\u00f6lgesinin ad\u0131n\u0131 vermeye karar verdi. Ancoats, sanayi devrimi s\u0131ras\u0131nda ortaya \u00e7\u0131kan ve ge\u00e7en y\u00fczy\u0131la kadar geli\u015fen \u015fehrin tekstil end\u00fcstrisinin eski bir merkezidir.\"\"<\/a><\/p>\n

B\u00f6lge heybetli k\u0131rm\u0131z\u0131 tu\u011flal\u0131 de\u011firmen binalar\u0131yla \u00fcnl\u00fcd\u00fcr, ancak \u00e7o\u011fu art\u0131k l\u00fcks dairelere ve son moda \u00e7at\u0131 kat\u0131 dairelerine d\u00f6n\u00fc\u015ft\u00fcr\u00fclm\u00fc\u015ft\u00fcr. Dave'in at\u00f6lyesi, b\u00f6lgenin end\u00fcstriyel ge\u00e7mi\u015fine \u00e7ok uygun olarak yeniden tasarlanm\u0131\u015f bir nakliye konteyneri.
\n\"\"<\/a><\/p>\n

Gitarlar\u0131n kendileri de \u015fehrin b\u00f6lgelerine at\u0131fta bulunan isimler ta\u015f\u0131yacak. New Islington, Manchester'\u0131n Kuzey Mahallesi'ni temsil eden ve geli\u015ftirme s\u00fcrecinin sonuna yakla\u015fan NQ ile sunulacak ilk modeldir.<\/p>\n

Yeni bir gitar markas\u0131 i\u00e7in zorluklar<\/strong><\/h2>\n

Herhangi bir ticari giri\u015fimin ba\u015flang\u0131c\u0131ndaki \u00f6nemli bir soru \u015fudur: Bu \u00fcr\u00fcn\u00fc rakiplerinden ay\u0131ran nedir?<\/p>\n

Yeni bir elektro gitar markas\u0131 kurmak s\u00f6z konusu oldu\u011funda, odada \u00e7ok heybetli iki fil vard\u0131r.<\/p>\n

Birincisi, Uzak Do\u011fu'dan gelen elektro gitarlar\u0131n her zaman yerli gitarlardan \u00e7ok daha ucuz olmas\u0131 ve art\u0131k kalite a\u00e7\u0131s\u0131ndan onlar\u0131 yakal\u0131yor olmas\u0131.<\/p>\n

\u0130kincisi, elektro gitaristler, rock and roll duru\u015flar\u0131na ra\u011fmen, \u015fa\u015f\u0131rt\u0131c\u0131 derecede muhafazak\u00e2r bir gruptur! 1950'lerde pop\u00fcler hale gelen tasar\u0131mlar ve markalar hala piyasaya hakim.<\/p>\n

Ancoats Cevapl\u0131yor<\/strong><\/h2>\n

Ancoats Guitars, \u00fcr\u00fcn\u00fc farkl\u0131la\u015ft\u0131ran ve hedef pazara g\u00fc\u00e7l\u00fc bir \u015fekilde hitap eden bir avu\u00e7 benzersiz sat\u0131\u015f noktas\u0131yla bu zorluklar\u0131n \u00fcstesinden gelebilmektedir. Bunlar aras\u0131nda yap\u0131 kalitesi, benzersiz tasar\u0131m, \u00f6zelle\u015ftirme ve \u00e7evre dostu bir i\u015f ahlak\u0131 yer almaktad\u0131r.<\/p>\n

Yap\u0131 Kalitesi<\/strong><\/h3>\n

Birincisi ve en \u00f6nemlisi enstr\u00fcmanlar\u0131n kalitesidir. Seri \u00fcretim gitarlar son y\u0131llarda \u00e7ok yol kat etmi\u015f olsa da, el yap\u0131m\u0131 kalitenin yerini hi\u00e7bir \u015fey tutamaz. Yaln\u0131zca kendi markalar\u0131yla ya da b\u00fcy\u00fck markalar i\u00e7in \u00fcst d\u00fczey Custom Shop modelleri in\u015fa eden uzman yap\u0131mc\u0131lar her enstr\u00fcmana bu d\u00fczeyde \u00f6zen ve dikkat g\u00f6sterebilir.
\n\"\"<\/a>
\nAncoats Gitarlar\u0131'n\u0131n \u00f6zenli ah\u015fap i\u015f\u00e7ili\u011fine ek olarak Dave, gitaristlerin de\u011fer verdi\u011fi t\u00fcrden en kaliteli kereste, donan\u0131m, elektrikli bile\u015fenler ve cilalar kullan\u0131yor.<\/p>\n

Gelene\u011fe ba\u011fl\u0131 cesur tasar\u0131m<\/strong><\/h3>\n

Peki ya muhafazakar gitar al\u0131c\u0131lar\u0131 ve onlar\u0131n orijinal Amerikan tasar\u0131mlar\u0131na olan sadakatleri ne olacak? Herhangi biri nas\u0131l yenilik yapabilir ve yine de bu esteti\u011fe hitap edebilir?<\/p>\n

Bu kesinlikle zor bir g\u00f6rev, ancak Ancoats Guitars modern ve retro tarzlar aras\u0131nda m\u00fckemmel bir \u00e7izgi \u00e7izerek, ge\u00e7mi\u015fin en iyileri aras\u0131nda rahat\u00e7a yer alan benzersiz ve \u00e7arp\u0131c\u0131 tasar\u0131mlar ortaya \u00e7\u0131kar\u0131yor.
\n\"\"<\/a>Dave'in tasar\u0131mlar\u0131, Amerikan gitar \u00fcretiminin alt\u0131n \u00e7a\u011f\u0131ndan gelen esteti\u011fi Art Deco ve Bauhaus ak\u0131mlar\u0131ndan gelen Avrupa etkileriyle harmanl\u0131yor. Sonu\u00e7, Ancoats Guitars'\u0131n ilk modeli New Islington'da g\u00f6r\u00fclebilir. Gitar merakl\u0131lar\u0131 boynuzlarda Rickenbacker, alt sapta Gibson, g\u00f6vde konturlar\u0131nda Fender ve donan\u0131m \u00e7evresinde Gretsch izleri g\u00f6rebilse de, Ancoats Guitars, Art Deco motiflerinin pickguard ve headstock \u015fekillerini etkilemesiyle farkl\u0131 bir karaktere sahip.<\/p>\n

\u00d6zelle\u015ftirme - standart d\u0131\u015f\u0131 standart olarak<\/strong><\/h3>\n

Gitar \u00e7alanlar gitarlar\u0131n\u0131n her y\u00f6n\u00fc hakk\u0131nda se\u00e7ici olabilirler. Boyun \u015fekli ve g\u00f6vde konturlar\u0131, enstr\u00fcman\u0131n ellerin alt\u0131nda nas\u0131l hissedildi\u011fini etkiler. Akort mandallar\u0131 (veya 'makine kafalar\u0131') ve tellerin g\u00f6vdeye sabitlendi\u011fi k\u00f6pr\u00fc d\u00fczenlemesi gibi donan\u0131mlar g\u00fcvenilirli\u011fi ve performans\u0131 etkiler. Ah\u015fap t\u00fcrleri ve 'manyetikler' (tellerin titre\u015fimlerini elektrik sinyaline d\u00f6n\u00fc\u015ft\u00fcren manyetik cihazlar) ses \u00fczerinde b\u00fcy\u00fck bir etkiye sahiptir.<\/p>\n

Titiz bir m\u00fczisyen i\u00e7in raftan m\u00fckemmel gitar\u0131 bulmak zor olsa da, ancoatsguitars.co.uk'deki sipari\u015f s\u00fcreci, sat\u0131n alan ki\u015finin en ince ayr\u0131nt\u0131s\u0131na kadar belirtmesine olanak tan\u0131yarak hayalindeki gitar\u0131n teslim edilmesini sa\u011fl\u0131yor. Dave, \u00e7o\u011fu \u00fcreticinin sundu\u011fu \u00f6zelle\u015ftirme t\u00fcrlerine ek olarak, nadiren g\u00f6r\u00fclen 'Alman oymas\u0131' se\u00e7ene\u011fini de sunuyor. Bu, yak\u0131n zamanda Amerikal\u0131 gitar \u00fcreticisi Fano taraf\u0131ndan yeniden canland\u0131r\u0131lan, g\u00f6vdenin kenar\u0131ndaki kavisli bir yivdir.<\/p>\n

\"\"<\/a><\/p>\n

Sunulan y\u00fczeyler, beklenen geleneksel gitar renkleri yelpazesinin de \u00f6tesine ge\u00e7iyor. Be\u011fendi\u011finiz bir renk tonu bulursan\u0131z K\u00fc\u00e7\u00fck Ye\u015fil Boya \u015eirketi<\/a> veya ah\u015fap boyas\u0131 olarak Crimson Gitarlar<\/a>sonra Ancoats Guitars gitar\u0131n\u0131z\u0131 bu renkte bitirecektir.<\/p>\n

\u00c7evre dostu de\u011ferler<\/strong><\/h3>\n

Dave \u00e7evre konusunda tutkuludur, bu nedenle her Ancoats Gitar s\u00fcrd\u00fcr\u00fclebilir keresteden \u00fcretilir. Ge\u00e7ti\u011fimiz y\u00fczy\u0131lda gitar yap\u0131m\u0131nda G\u00fcla\u011fac\u0131 ve Maun gibi tropikal a\u011fa\u00e7lar\u0131n kullan\u0131lmas\u0131 nedeniyle, sorumlu bir \u015fekilde tedarik edilen kereste gitar yap\u0131mc\u0131lar\u0131 ve al\u0131c\u0131lar\u0131 i\u00e7in \u00f6nemli bir husus haline gelmi\u015ftir. Dave, gezegen \u00fczerindeki etkiyi en aza indirirken en kaliteli ah\u015faplar\u0131 elde etmek i\u00e7in Lake District'teki G&S Specialist Timber ile birlikte \u00e7al\u0131\u015f\u0131yor.<\/p>\n

Gitar end\u00fcstrisi, kaplama malzemeleri s\u00f6z konusu oldu\u011funda da pek parlak bir ge\u00e7mi\u015fe sahip de\u011fildir. Geleneksel ve aranan nitrosel\u00fcloz cilalar \u00f6zellikle zararl\u0131 olabilir. Yetmi\u015fli y\u0131llardan itibaren seri \u00fcreticiler poli\u00fcretan cilalara ge\u00e7tiler. Uygulanmas\u0131 daha ucuz ve daha g\u00fcvenli olsa da, esasen plastiktirler, bu nedenle m\u00fckemmel de\u011fildirler.<\/p>\n

Ancak Ancoats Gitarlar\u0131nda kullan\u0131lan cilalar\u0131n t\u00fcm\u00fc su bazl\u0131d\u0131r, yani \u00e7evreye kar\u015f\u0131 daha naziktir ve gitar bir darbe ald\u0131\u011f\u0131nda r\u00f6tu\u015f yapmak daha kolayd\u0131r.<\/p>\n

Dave ayr\u0131ca teslimat mesafelerini minimumda tutmak i\u00e7in tedarik\u00e7ilerinin hepsinin yerel olmas\u0131n\u0131 sa\u011flamak i\u00e7in elinden geleni yapt\u0131. Ve elbette, gitar\u0131n\u0131z\u0131 \u0130ngiltere'den sipari\u015f ediyorsan\u0131z, size ula\u015fmak i\u00e7in d\u00fcnyan\u0131n yar\u0131s\u0131n\u0131 dola\u015fmak zorunda kalmayacaks\u0131n\u0131z!<\/p>\n

D\u00fcnyaya anlatmak<\/strong><\/h2>\n

T\u0131pk\u0131 bir elektro gitar\u0131n m\u00fczi\u011fini yay\u0131nlamak i\u00e7in bir amplifikat\u00f6re ihtiya\u00e7 duymas\u0131 gibi, bir dizi harika sat\u0131\u015f noktas\u0131na sahip yeni bir marka da duyulmak istiyorsa uyumlu bir pazarlama stratejisine ihtiya\u00e7 duyar.<\/p>\n

\"\"<\/a>
Dave'in Ancoats Guitars demosunu YouTube kanal\u0131nda izleyebilirsiniz<\/figcaption><\/figure>\n

Bir ek olarak harika g\u00f6r\u00fcn\u00fcml\u00fc web sitesi<\/a> s\u00fcrekli geni\u015fleyen bir YouTube Kanal\u0131<\/a> Dave, Ancoats Guitars'\u0131 tan\u0131tmak amac\u0131yla \u00e7arp\u0131c\u0131 bir bas\u0131l\u0131 materyal seti olu\u015fturmak i\u00e7in Solopress ile yak\u0131n bir \u015fekilde \u00e7al\u0131\u015facak.<\/p>\n

Yepyeni: Bir logoyu lansmana haz\u0131rlama<\/strong><\/h2>\n

\u0130lk bask\u0131 projelerimize ba\u015flamadan \u00f6nce Dave, Ancoats Guitars logosu \u00fczerinde biraz \u00e7al\u0131\u015fmak istedi. Uzun vadeli faaliyetlere ba\u015flamadan \u00f6nce marka tasar\u0131m\u0131n\u0131 geli\u015ftirmenin \u00f6nemli oldu\u011funu d\u00fc\u015f\u00fcn\u00fcyordu. Bu, b\u00fcy\u00fck bir pazarlama hamlesinin e\u015fi\u011finde olan her i\u015fletme i\u00e7in ak\u0131ll\u0131ca bir taktiktir ve Solopress'teki artworker'lar, bir logo geli\u015ftirmeye, ince ayar yapmaya veya farkl\u0131 bir formatta olu\u015fturmaya ihtiyac\u0131n\u0131z oldu\u011funda her zaman yard\u0131ma haz\u0131rd\u0131r.<\/p>\n

Tasar\u0131m Ancoats Guitars kimli\u011finin bu kadar \u00f6nemli bir par\u00e7as\u0131n\u0131 olu\u015ftururken, logo tasar\u0131m\u0131n\u0131n da ayn\u0131 standard\u0131 kar\u015f\u0131lamas\u0131 \u00f6nemliydi. Dave, orijinal vizyonunu koruyarak Ancoats Guitars logosunu geli\u015ftirmek i\u00e7in tasar\u0131mc\u0131m\u0131zla birlikte \u00e7al\u0131\u015ft\u0131. Sonu\u00e7 olarak ekranda, bask\u0131da ve enstr\u00fcmanlar\u0131n \u00fczerinde kullan\u0131labilecek, bir kelime i\u015fareti, sosyal medya i\u00e7in bir yuvarlak ve bir gitar sap\u0131 \u00e7\u0131kartmas\u0131 da dahil olmak \u00fczere bir dizi logo yinelemesi ortaya \u00e7\u0131kt\u0131.
\n\"\"<\/a><\/p>\n

Logonuzun \u00fczerinde biraz \u00e7al\u0131\u015f\u0131lmas\u0131 gerekiyorsa, ilk ad\u0131m bizimle \u015fu adresten ileti\u015fime ge\u00e7mektir Canl\u0131 Sohbet<\/a>, e-posta info@solopress.com<\/a> veya 01702 7460047 numaral\u0131 telefonu aray\u0131n, size \u00f6zel tasar\u0131m ekibimizden bir \u00e7izer ayarlayal\u0131m.<\/p>\n

\u00d6n\u00fcm\u00fczde heyecan verici bir y\u0131l var<\/strong><\/h2>\n

Dave'in gemide olmas\u0131 ve yeni logonun ancoatsguitars.co.uk<\/a>Ancoats Guitars'\u0131n y\u00fckselen bir marka haline gelmesinde bask\u0131n\u0131n etkin bir rol oynamas\u0131n\u0131 sa\u011flamak i\u00e7in \u00e7al\u0131\u015fmaya ba\u015flamak i\u00e7in sab\u0131rs\u0131zlan\u0131yoruz. Bu blog hikayesini takip etmeye devam edin solopress.com\/blog\/start-up-stories<\/a> Y\u0131l ilerledik\u00e7e d\u00fczenli g\u00fcncellemeler i\u00e7in.<\/p>","protected":false},"excerpt":{"rendered":"

Print provides an effective toolkit for businesses when they first start out. It helps them tell the world they have arrived, establish their identity and cultivate a sense of professionalism and validity around their brand. For 2022, we decided we wanted to follow a new business to see how print could support their efforts through […]<\/p>\n","protected":false},"author":134,"featured_media":71834,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[955],"tags":[],"class_list":{"0":"post-71826","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-entrepreneurs"},"acf":[],"yoast_head":"\nStart-up Stories: Introducing Ancoats Guitars - Solopress UK<\/title>\n<meta name=\"description\" content=\"This year, we\u2019re following Ancoats Guitars, a new electric guitar brand. 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