{"id":71853,"date":"2022-01-27T19:22:11","date_gmt":"2022-01-27T19:22:11","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=71853"},"modified":"2022-02-03T14:14:29","modified_gmt":"2022-02-03T14:14:29","slug":"i%cc%87ngi%cc%87ltere-i%cc%87s-dunyasi-2022ye-i%cc%87yi%cc%87mser-gi%cc%87di%cc%87yor","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/tr\/business-marketing\/uk-businesses-optimistic-heading-into-2022\/","title":{"rendered":"Birle\u015fik Krall\u0131k'taki i\u015fletmeler 2022'ye iyimser giriyor"},"content":{"rendered":"
<\/div>

Bir\u00e7ok i\u015fletme gibi Solopress de 2022'ye ihtiyatl\u0131 bir iyimserlikle giriyor. Art\u0131k hepimizin birka\u00e7 y\u0131ll\u0131k pandemi deneyimi var ve \u00fczerinde durdu\u011fumuz zemin biraz daha sa\u011flam hissettirmeye ba\u015fl\u0131yor. Kan\u0131tlanm\u0131\u015f planlar ve heyecan verici yeni strateji ve \u00fcr\u00fcn program\u0131yla gelecek \u00e7ok daha g\u00fcvenli g\u00f6r\u00fcn\u00fcyor.<\/p>\n

Bunu g\u00f6z \u00f6n\u00fcnde bulundurarak, son olaylar\u0131n B2B m\u00fc\u015fterilerimizi ve i\u015f ortaklar\u0131m\u0131z\u0131 nas\u0131l etkiledi\u011fini ve 2022 planlar\u0131n\u0131 hangi fakt\u00f6rlerin etkiledi\u011fini merak ettik. \u0130\u015fe al\u0131m, \u00e7al\u0131\u015fma uygulamalar\u0131, pazarlama ve b\u00fcy\u00fcme planlar\u0131 gibi konular\u0131 kapsayan bir anketle onlara ula\u015fmaya karar verdik. Kendi merak\u0131m\u0131z\u0131 gidermenin yan\u0131 s\u0131ra, verilerin ticari m\u00fc\u015fterilerimiz i\u00e7in baz\u0131 ilgin\u00e7 bilgiler sa\u011flayaca\u011f\u0131n\u0131 biliyorduk.<\/p>\n

Sonu\u00e7lar cesaret vericiydi; her \u00f6l\u00e7ekten i\u015fletme 2022'ye iyimser bir ad\u0131mla giriyor. Etkileyici bulgular\u0131m\u0131z, bast\u0131r\u0131lm\u0131\u015f i\u015fe al\u0131m, performans ve pazarlama faaliyetleri hakk\u0131ndaki baz\u0131 yayg\u0131n fikirlere de meydan okudu. \u0130\u015fte verilerden baz\u0131 kayda de\u011fer \u00f6nemli noktalar.<\/p>\n

\u0130\u015fe al\u0131m ve \u00e7al\u0131\u015fma uygulamalar\u0131<\/strong><\/h2>\n

\u015eu anda i\u015fe al\u0131m\u0131n neredeyse imkans\u0131z oldu\u011funu iddia etmek pop\u00fcler g\u00f6r\u00fcn\u00fcyor. Ancak, kat\u0131l\u0131mc\u0131lar\u0131m\u0131z\u0131n 40%'si vard\u0131r<\/em> pandemi \u00f6ncesine k\u0131yasla \u015fu anda i\u015fe al\u0131mlar\u0131 daha zor bulurken, 60%'si daha kolay veya ayn\u0131 buluyor.<\/p>\n

\"\"<\/a>\"\"<\/a>\u0130\u015fverenlerin yeni i\u015fe al\u0131mlar\u0131 cezbetmek i\u00e7in kulland\u0131klar\u0131 y\u00f6ntemleri sordu\u011fumuzda, 'esnek \u00e7al\u0131\u015fma' se\u00e7ene\u011finin belirgin bir \u015fekilde g\u00fc\u00e7l\u00fc oldu\u011funu g\u00f6rd\u00fck. Pandemi s\u0131ras\u0131nda \u00e7al\u0131\u015fma uygulamalar\u0131nda ya\u015fanan yayg\u0131n de\u011fi\u015fimler, i\u015fverenlere verimlilikten \u00f6d\u00fcn vermeden \u00e7ok daha fazla esneklik sunman\u0131n m\u00fcmk\u00fcn oldu\u011funu \u00f6\u011fretti. Esnek \u00e7al\u0131\u015fma uygulamalar\u0131n\u0131n i\u015f ba\u015fvurusunda bulunan adaylar\u0131 cezbetmek i\u00e7in harika bir yol oldu\u011fu da ek bir avantaj. \"\"<\/a>
\n\"\"<\/a>\u0130\u015fverenler uzaktan \u00e7al\u0131\u015fma imkan\u0131 sunarak a\u011flar\u0131n\u0131 \u00e7ok daha geni\u015f bir co\u011frafi alana yayabiliyor. Kat\u0131l\u0131mc\u0131lar\u0131m\u0131z\u0131n 90%'si pandemi s\u0131ras\u0131nda uzaktan \u00e7al\u0131\u015fmay\u0131 uygulamaya koymu\u015f ve bunlar\u0131n 77%'si bunun i\u015fletmelerine bir b\u00fct\u00fcn olarak fayda sa\u011flad\u0131\u011f\u0131n\u0131 d\u00fc\u015f\u00fcnmektedir.<\/p>\n

\"\"<\/a>\"\"<\/a><\/p>\n

Uzaktan \u00e7al\u0131\u015fma, esneklik ve i\u015fe al\u0131m konusundaki avantajlar sayesinde s\u00fcrpriz bir ba\u015far\u0131 hikayesi olsa da, konu\u015ftu\u011fumuz i\u015fletmelerin \u00e7o\u011fu meslekta\u015flar\u0131n\u0131 ofise geri almaktan mutluluk duyuyor.<\/p>\n

\"\"<\/a><\/p>\n

\"\"<\/a><\/p>\n

\u0130\u015fe d\u00f6n\u00fc\u015f\u00fcn moral ve yarat\u0131c\u0131l\u0131\u011f\u0131 nas\u0131l etkiledi\u011fini sordu\u011fumuzda, biraz kar\u0131\u015f\u0131k da olsa olumlu yan\u0131tlar ald\u0131k. \u0130\u015fverenler i\u00e7in bir sonraki ad\u0131m, uzaktan \u00e7al\u0131\u015fman\u0131n hangi noktalarda ba\u015far\u0131l\u0131 oldu\u011funu ve ortak \u00e7al\u0131\u015fma alanlar\u0131na d\u00f6n\u00fc\u015f\u00fcn hangi noktalarda fayda sa\u011flad\u0131\u011f\u0131n\u0131 de\u011ferlendirmek olabilir. \u0130yi haber \u015fu ki, pek \u00e7ok i\u015fletme art\u0131k evde ve yerinde \u00e7al\u0131\u015fma aras\u0131nda m\u00fckemmel dengeyi kurabilecek bilin\u00e7li bir konumda.<\/p>\n

\"\"<\/a><\/p>\n

\"\"<\/a><\/p>\n

M\u00fc\u015fteri Talebi<\/strong><\/h2>\n

Elbette son iki y\u0131lda ya\u015fanan olaylar\u0131n bir\u00e7ok sekt\u00f6rdeki i\u015fletmelerin performans\u0131 \u00fczerinde geni\u015f \u00e7apl\u0131 bir etkisi oldu. Bununla birlikte, anketimize kat\u0131lanlar\u0131n aslan pay\u0131n\u0131n gelecek hakk\u0131nda olduk\u00e7a iyimser oldu\u011funu g\u00f6rmekten memnuniyet duyduk.<\/p>\n

Pandemi s\u0131ras\u0131nda talebin bast\u0131r\u0131ld\u0131\u011f\u0131n\u0131 duymak s\u00fcrpriz olmad\u0131.<\/p>\n

\"\"<\/a>\"\"<\/a><\/p>\n

Ne mutlu ki, ankete kat\u0131lan i\u015fletmelerin yar\u0131s\u0131ndan fazlas\u0131 k\u0131s\u0131tlamalar\u0131n kald\u0131r\u0131lmas\u0131n\u0131n ard\u0131ndan bir toparlanma oldu\u011funu bildirdi.<\/p>\n

\"\"<\/a>\"\"<\/a><\/p>\n

\u0130yile\u015fmenin \u00f6tesinde, 59% salg\u0131n sonras\u0131 i\u015flerini daha da b\u00fcy\u00fctme f\u0131rsat\u0131n\u0131 g\u00f6rd\u00fc.<\/p>\n

\"\"<\/a>\"\"<\/a><\/p>\n

F\u0131rsatlar ve Yenilik\u00e7ilik<\/strong><\/h2>\n

\u0130yi esmeyen bir r\u00fczg\u00e2rd\u0131r ve dinamik i\u015fletmeler i\u00e7in pandeminin getirdi\u011fi zorluklar, uyum sa\u011flama ve \u00e7e\u015fitlendirme f\u0131rsatlar\u0131n\u0131 da beraberinde getirmi\u015ftir. Sordu\u011fumuz i\u015fletmelerin 81%'si pandeminin kendilerini yeni f\u0131rsatlar yakalamaya y\u00f6neltti\u011fini d\u00fc\u015f\u00fcn\u00fcyor.<\/p>\n

\"\"<\/a>\"\"<\/a><\/p>\n

69% hatta son olaylar\u0131n kendilerini daha da yenilik\u00e7i olmaya itti\u011fini hissetti.\"\"<\/a>\"\"<\/a>
\nPazarlama<\/strong><\/h2>\n

Talep artarken ve inovasyon geli\u015firken, i\u015fletmelerin kitleleriyle ileti\u015fim kurduklar\u0131 kanallar\u0131 korumalar\u0131 gerekiyor. Asl\u0131nda, kat\u0131l\u0131mc\u0131lar\u0131m\u0131z\u0131n 74%'si \u00f6n\u00fcm\u00fczdeki y\u0131l pazarlama faaliyetlerinde bir art\u0131\u015f \u00f6ng\u00f6r\u00fcyor.<\/p>\n

\"\"<\/a><\/p>\n

\"\"<\/a><\/p>\n

Ankete kat\u0131lanlar\u0131n 79%'sinin pazarlama faaliyetlerine bakarken s\u00fcrd\u00fcr\u00fclebilirli\u011fi g\u00f6z \u00f6n\u00fcnde bulundurduklar\u0131n\u0131 s\u00f6ylemesi bizi cesaretlendirdi.\"\"<\/a>\"\"<\/a><\/p>\n

Daha da cesaret verici olan ise 87%'nin gelecekte s\u00fcrd\u00fcr\u00fclebilirli\u011fe daha fazla \u00f6ncelik vermeyi planl\u0131yor olmas\u0131.<\/p>\n

\"\"<\/a><\/p>\n

\"\"<\/a><\/p>\n

 <\/p>\n

Gelecek hedefleri<\/strong><\/h2>\n

Pandemi kaynakl\u0131 k\u00fcresel durgunluk hala devam ederken, i\u015fletmelerin savunma pozisyonu almalar\u0131 affedilebilir. Bu durumda, ankete kat\u0131lan i\u015fletmelerin 81%'sinin geni\u015fleme hedefleri oldu\u011funu g\u00f6rmek cesaret verici.<\/p>\n

\"\"<\/a>\"\"<\/a><\/p>\n

Yeni y\u0131l kararlar\u0131n\u0131n ne oldu\u011fu soruldu\u011funda, kohortumuz personelin refah\u0131n\u0131 g\u00fcndemin en \u00fcst s\u0131ras\u0131na koyarak nazik ve \u015fefkatli bir grup olduklar\u0131n\u0131 kan\u0131tlad\u0131lar!<\/p>\n

\"\"<\/a>\"\"<\/a><\/p>\n

2022'ye girerken ne\u015feli olmak i\u00e7in pek \u00e7ok nedenimiz var. \u0130\u015fverenler taraf\u0131ndan kur yap\u0131lan, esnek saatlerle donat\u0131lan ve elveri\u015fli \u00e7al\u0131\u015fma ko\u015fullar\u0131 sa\u011flanan \u00e7al\u0131\u015fanlar i\u00e7in umut verici bir y\u0131l gibi g\u00f6r\u00fcn\u00fcyor. \u0130\u015fverenler i\u00e7inse canlanan talep, canlanan pazarlama faaliyetleri ve yenilenen b\u00fcy\u00fcme hedefleriyle dolu iddial\u0131 bir y\u0131l olacak gibi g\u00f6r\u00fcn\u00fcyor.<\/p>","protected":false},"excerpt":{"rendered":"

Like many businesses, Solopress heads into 2022 with cautious optimism. We all have a couple of years of pandemic experience under our belts now, and the ground we stand on is beginning to feel a little more solid. With proven plans in place, and an exciting schedule of new strategies and products lined-up, the future […]<\/p>\n","protected":false},"author":134,"featured_media":71896,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[547],"tags":[],"class_list":{"0":"post-71853","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business-marketing"},"acf":[],"yoast_head":"\nUK Businesses Optimistic Heading into 2022 - Solopress UK<\/title>\n<meta name=\"description\" content=\"The results of our UK business survey show companies of all sizes heading into 2022 with an optimistic spring in their step.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.solopress.com\/blog\/tr\/ticari-pazarlama\/i\u0307ngi\u0307ltere-i\u0307s-dunyasi-2022ye-i\u0307yi\u0307mser-gi\u0307di\u0307yor\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"UK Businesses Optimistic Heading into 2022 - Solopress UK\" \/>\n<meta property=\"og:description\" content=\"The results of our UK business survey show companies of all sizes heading into 2022 with an optimistic spring in their step.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.solopress.com\/blog\/tr\/ticari-pazarlama\/i\u0307ngi\u0307ltere-i\u0307s-dunyasi-2022ye-i\u0307yi\u0307mser-gi\u0307di\u0307yor\/\" \/>\n<meta property=\"og:site_name\" content=\"The Latest Print and Design News | Solopress\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Solopress\" \/>\n<meta property=\"article:published_time\" content=\"2022-01-27T19:22:11+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-02-03T14:14:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2022\/01\/Survey-blog-header.png\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Danny Powell\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@solopress\" \/>\n<meta name=\"twitter:site\" content=\"@solopress\" \/>\n<meta name=\"twitter:label1\" content=\"Yazan:\" \/>\n\t<meta name=\"twitter:data1\" content=\"Danny Powell\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tahmini okuma s\u00fcresi\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 dakika\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.solopress.com\/blog\/business-marketing\/uk-businesses-optimistic-heading-into-2022\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/business-marketing\/uk-businesses-optimistic-heading-into-2022\/\"},\"author\":{\"name\":\"Danny Powell\",\"@id\":\"https:\/\/www.solopress.com\/blog\/#\/schema\/person\/0937555a256c22f94400f4b7e2329c09\"},\"headline\":\"UK businesses optimistic heading into 2022\",\"datePublished\":\"2022-01-27T19:22:11+00:00\",\"dateModified\":\"2022-02-03T14:14:29+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/business-marketing\/uk-businesses-optimistic-heading-into-2022\/\"},\"wordCount\":769,\"publisher\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/business-marketing\/uk-businesses-optimistic-heading-into-2022\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2022\/01\/Survey-blog-header.png\",\"articleSection\":[\"Business & Marketing\"],\"inLanguage\":\"tr\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.solopress.com\/blog\/business-marketing\/uk-businesses-optimistic-heading-into-2022\/\",\"url\":\"https:\/\/www.solopress.com\/blog\/business-marketing\/uk-businesses-optimistic-heading-into-2022\/\",\"name\":\"UK Businesses Optimistic Heading into 2022 - 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