{"id":71958,"date":"2022-02-20T20:20:47","date_gmt":"2022-02-20T20:20:47","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=71958"},"modified":"2023-10-07T11:13:44","modified_gmt":"2023-10-07T10:13:44","slug":"ancoats-guitars-baski-i%cc%87ci%cc%87n-hazirlaniyor","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/tr\/entrepreneurs\/ancoats-guitars-gears-up-for-print\/","title":{"rendered":"Start-up Hikayeleri: Ancoats Guitars bask\u0131ya haz\u0131rlan\u0131yor"},"content":{"rendered":"
<\/div>

\u0130lk seferimizde 'Start-up Hikayeleri' blogu<\/a>Dave Roberts'\u0131 ve yepyeni \u015firketi Ancoats Guitars'\u0131 tan\u0131tt\u0131k. Dave'in i\u015f hayat\u0131ndaki ilk y\u0131l\u0131nda ya\u015fad\u0131\u011f\u0131 zorluklar\u0131 ve maceralar\u0131 takip edebilmek ve \u015firketini en kaliteli bask\u0131larla destekleyebilmek i\u00e7in onunla i\u015fbirli\u011fi yapt\u0131k.<\/span><\/p>\n

\u0130kinci ayda i\u015fler heyecan verici bir hal al\u0131yor. Ufukta medya randevular\u0131, yeni \u00fcr\u00fcn geli\u015ftirme, yeni k\u0131rtasiye malzemeleri, fuar rezervasyonlar\u0131 ve daha fazlas\u0131 var. Ancak Dave'in kendini kapt\u0131rmadan \u00f6nce Ancoats Guitars i\u00e7in bir marka kimli\u011fi ve ev stili olu\u015fturmak \u00fczere yapmas\u0131 gereken biraz daha i\u015f vard\u0131.<\/span><\/p>\n

Logonun rafine edilmesi<\/b><\/h2>\n

Ancoats Guitars yeni bir i\u015fletme, ancak \u00e7o\u011fu giri\u015fimci gibi Dave'in de en ba\u015f\u0131ndan beri logosunun ve markas\u0131n\u0131n nas\u0131l g\u00f6r\u00fcnece\u011fine dair iyi bir fikri vard\u0131. Bu yaz\u0131n\u0131n hemen sonunda tart\u0131\u015f\u0131ld\u0131\u011f\u0131 gibi <\/span>son blogumuz<\/span><\/a>Dave'in logosu g\u00fc\u00e7l\u00fcyd\u00fc, ancak kendisinden beklenen t\u00fcm rolleri yerine getirebilmesi i\u00e7in k\u00fc\u00e7\u00fck ama gerekli baz\u0131 geli\u015ftirmelere ihtiyac\u0131 vard\u0131.<\/span><\/p>\n

\"\"<\/a><\/p>\n

Dave ve Matt, Solopress'teki grafik tasar\u0131mc\u0131 Matt Bruty ile g\u00f6r\u00fc\u015ferek logoyu geli\u015ftirdiler ve bir dizi temel uygulama i\u00e7in uyarlad\u0131lar.\u00a0<\/span><\/p>\n

Bu uygulamalar, ancoatsguitars.co.uk adresindeki \u015firket web sitesinin markala\u015ft\u0131r\u0131lmas\u0131, \u015firketin sosyal medya avatarlar\u0131 olarak temsil edilmesi ve gitarlar\u0131n \u00fczerinde \u00e7\u0131kartma olarak g\u00f6r\u00fcnmesi gibi \u00e7ok \u00e7e\u015fitli uygulamalard\u0131. Ve tabii ki k\u00fc\u00e7\u00fck ve b\u00fcy\u00fck formatl\u0131 bas\u0131l\u0131 materyallerde de yer ald\u0131.<\/span><\/p>\n

Daha iyi bir site<\/b><\/h2>\n

Logo yinelemeleri \u00fczerindeki \u00e7al\u0131\u015fmalar tamamland\u0131\u011f\u0131nda, web sitesinden ba\u015flayarak daha geni\u015f bir marka kimli\u011fi olu\u015fturmak i\u00e7in g\u00fc\u00e7l\u00fc bir temel olu\u015fmu\u015ftu. Dave, Matt'in \u00e7al\u0131\u015fmas\u0131n\u0131 al\u0131p her web sayfas\u0131na uygulayabildi. Sonu\u00e7, ba\u015ftan sona tutarl\u0131 bir stile sahip, ak\u0131ll\u0131 ve yeniden tasarlanm\u0131\u015f bir site oldu.<\/span><\/p>\n

\"\"<\/a>
ancoatsguitars.co.uk adresindeki ba\u015fl\u0131k g\u00f6r\u00fcnt\u00fcleri<\/figcaption><\/figure>\n

Web sayfalar\u0131n\u0131n yeniden tasarlanmas\u0131na y\u00f6nelik karar verme ve geli\u015ftirme s\u00fcreci, Dave'in markan\u0131n g\u00f6r\u00fcn\u00fcm\u00fc ve hissi konusunda neyi isteyip neyi istemedi\u011finin netle\u015fmesine de yard\u0131mc\u0131 oldu. \u015eimdi bu \u015firket i\u00e7in tasar\u0131m\u0131n \u00f6nemini ve bug\u00fcne kadar y\u00f6n\u00fcn\u00fc belirlemesine yard\u0131mc\u0131 olan etkileri inceleyelim.<\/span><\/p>\n

Bir stil tan\u0131mlama<\/b><\/h2>\n

\u00dcst\u00fcn tasar\u0131m Ancoats Guitars i\u00e7in \u00f6yle bir fark noktas\u0131 ki, enstr\u00fcmanlarda kullan\u0131lan renk paletinin, grafik unsurlar\u0131n ve stilistik s\u00fcslemelerin \u015firketin markas\u0131nda da yer almas\u0131 \u00e7ok \u00f6nemliydi. Bu ay\u0131n odak noktas\u0131, \u00f6n\u00fcm\u00fczdeki t\u00fcm bask\u0131 projelerinde kullan\u0131lacak g\u00f6rsel bir yakla\u015f\u0131m olu\u015fturmakt\u0131.<\/span><\/p>\n

\"\"<\/a><\/p>\n

Ancoats Guitars esteti\u011fi \u00fczerindeki en b\u00fcy\u00fck etki Avrupa modernist sanat evi tasar\u0131m\u0131d\u0131r. Art Deco ve Bauhaus ak\u0131mlar\u0131ndan do\u011fan \u00e7al\u0131\u015fmalar, gitarlar\u0131n \u00fczerinde g\u00f6r\u00fclen renk, \u00e7izgi ve \u015fekillerin \u00e7o\u011funu bilgilendiriyor. Marka tasar\u0131m\u0131nda da bu tarzlara at\u0131fta bulunmak mant\u0131kl\u0131yd\u0131.<\/span><\/p>\n

Bloklar\u0131n hemen d\u0131\u015f\u0131nda<\/b><\/h2>\n

Dave ve Solopress tasar\u0131mc\u0131s\u0131 Matt'in \u00fczerinde uzla\u015ft\u0131\u011f\u0131 yinelenen bir tasar\u0131m motifi, hem \u00e7evrimi\u00e7i hem de bas\u0131l\u0131 grafik \u00f6\u011feler i\u00e7in tutma arac\u0131 olarak kullan\u0131labilecek k\u0131rm\u0131z\u0131, sar\u0131 ve mavi yar\u0131 saydam bloklardan olu\u015fan Bauhaus'tan ilham alan bir d\u00fczenlemeydi.\u00a0<\/span><\/p>\n

Bauhaus, 1919 y\u0131l\u0131nda mimar Walter Gropius taraf\u0131ndan Weimar Almanya'da kurulan bir sanat okuluydu. \u00d6\u011fretim kadrosunda Rus ressam Wassily Kandinsky ve mimar Ludwig Mies van der Rohe gibi ayd\u0131nlar yer al\u0131yordu.\u00a0<\/span><\/p>\n

\"\"<\/a><\/p>\n

Okul, sanat, tasar\u0131m ve mimariyi birle\u015ftirerek temiz \u00e7izgiler, basit \u015fekiller ve genellikle parlak renkler i\u00e7eren k\u00f6\u015feli bir modernizm tarz\u0131 geli\u015ftirdi. Ta ki 1933 y\u0131l\u0131nda, Almanya i\u00e7in olduk\u00e7a farkl\u0131 bir vizyona sahip Avusturya do\u011fumlu eski bir sanat\u00e7\u0131n\u0131n Berlin'de iktidar\u0131 ele ge\u00e7irip okulu temelli kapatmaya zorlamas\u0131na kadar.<\/span><\/p>\n

Modernistten moderne<\/b><\/h2>\n

Ancoats Guitars markas\u0131nda yer alan geometrik \u015fekiller ve ana renkler ge\u00e7en y\u00fczy\u0131l\u0131n Bauhaus ak\u0131m\u0131ndan esinlenmi\u015f olabilir, ancak \u015firketin \u00e7a\u011fda\u015f konumuyla da zaman\u0131nda bir rezonansa sahipler.<\/span><\/p>\n

\"\"<\/a>Dave, Ancoats b\u00f6lgesinin me\u015fhur yekpare de\u011firmen binalar\u0131yla \u00e7evrili, yeniden tasarlanm\u0131\u015f bir nakliye konteynerinde faaliyet g\u00f6steriyor. Bu vah\u015fi formlar\u0131n kentin m\u00fczik sahnesiyle \u00f6zde\u015fle\u015fen canl\u0131 renklerle birle\u015fimi, belirgin bir \u015fekilde Mancunya'ya \u00f6zg\u00fc bir g\u00f6r\u00fcn\u00fcm yarat\u0131yor.<\/span><\/p>\n

Matt ve Dave, miras, konum, tasar\u0131m ve elbette m\u00fczi\u011fin bu g\u00fc\u00e7l\u00fc bile\u015fimini \u00e7a\u011fr\u0131\u015ft\u0131rarak, hem taze hem de k\u00f6klerinin fark\u0131nda olan bir g\u00f6r\u00fcn\u00fcm ve his ortaya \u00e7\u0131kard\u0131lar.<\/span><\/p>\n

Marka geni\u015fliyor<\/b><\/h2>\n

Hepsi \u00e7ok iyi, ama t\u00fcm bunlar\u0131 bir Kartvizit<\/a>? Bir anlamda yapabilece\u011finizi d\u00fc\u015f\u00fcn\u00fcyoruz...<\/span><\/p>\n

Ciddiye al\u0131nmak isteyen her yeni i\u015fletme i\u00e7in ak\u0131ll\u0131 bir k\u0131rtasiye seti, profesyonel ve i\u015f gibi g\u00f6r\u00fcnmenin harika bir yoludur.<\/span><\/p>\n

Ancak bu, \u00f6zellikle elektro gitarlar kadar heyecan verici bir \u00fcr\u00fcn s\u00f6z konusu oldu\u011funda, bu unsurlar\u0131n havas\u0131z ve resmi olmas\u0131 gerekti\u011fi anlam\u0131na gelmez. E\u011flenceli veya sinirli bir markay\u0131 ifade etmek istedi\u011finizde, ancak ayn\u0131 zamanda bir i\u015fletme olarak ciddiyetinizi de ifade etmeniz gerekti\u011finde, kurulmas\u0131 gereken hassas bir denge vard\u0131r.<\/span><\/p>\n

Elbette markan\u0131z\u0131 marka yapan tasar\u0131m inceliklerine yer verin, ancak tekerle\u011fi yeniden icat etmeye \u00e7al\u0131\u015fmay\u0131n. Sonu\u00e7ta, i\u015f insanlar\u0131n\u0131n kulland\u0131\u011f\u0131n\u0131z k\u0131rtasiye malzemelerinden belirli beklentileri ve gereksinimleri vard\u0131r.<\/span><\/p>\n

\"\"<\/a><\/p>\n

Dave ve Matt taraf\u0131ndan tasarlanan bu \u00f6\u011feler koleksiyonunda, Ancoats Guitars markas\u0131n\u0131 merkeze koymay\u0131 ba\u015far\u0131rken, i\u015flevsel ve profesyonel bir set olu\u015fturdular. \u0130\u015f K\u0131rtasiyesi<\/a>.<\/span><\/p>\n

El ilanlar\u0131, Posterler ve \u00f6tesi<\/b><\/h2>\n

Ancak s\u00f6z konusu tan\u0131t\u0131m materyalleri oldu\u011funda Matt ve Dave frene basarak bu t\u00fcr bask\u0131lara daha uygun ve daha cesur tasar\u0131mlar ortaya \u00e7\u0131karabildiler.<\/span><\/p>\n

\"\"<\/a><\/p>\n

Ortaya \u00e7\u0131kan tasar\u0131mlar, yeni tasarlanan logo ve kelime i\u015faretini, Bauhaus renk bloklar\u0131n\u0131 i\u00e7eriyor, ayr\u0131ca Manchester m\u00fczik sahnesine \u00e7ok yak\u0131\u015fan renk ve tekrar kullan\u0131m\u0131yla ilgili bir \u015feyler var.<\/span><\/p>\n

Bask\u0131ya haz\u0131r<\/b><\/h2>\n

Bu ilk tasar\u0131m ve haz\u0131rl\u0131k d\u00f6neminden sonra ilk unsurlar\u0131m\u0131z\u0131 bask\u0131ya g\u00f6nderiyor olmaktan gurur duyuyoruz. Dave'in bas\u0131l\u0131 materyallerini nas\u0131l, neden ve nerede kullanaca\u011f\u0131na bir g\u00f6z ataca\u011f\u0131m\u0131z bir sonraki 'Start-up Hikayeleri' b\u00f6l\u00fcm\u00fcm\u00fcz i\u00e7in bizi izlemeye devam edin Ancoats Gitarlar\u0131<\/a>.\u00a0<\/span><\/p>","protected":false},"excerpt":{"rendered":"

In our first \u2018Start-up Stories\u2019 blog, we introduced Dave Roberts and his brand new company, Ancoats Guitars. We\u2019ve teamed up with Dave so that we can follow him through the challenges and adventures of his first year in business and support the company with top-quality print. In month two, things are getting exciting. On the […]<\/p>\n","protected":false},"author":134,"featured_media":71972,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[955],"tags":[],"class_list":{"0":"post-71958","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-entrepreneurs"},"acf":[],"yoast_head":"\nStart-up Stories: Ancoats Guitars gears up for print | The Latest Print and Design News | Solopress<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.solopress.com\/blog\/tr\/girisimciler\/ancoats-guitars-baski-i\u0307ci\u0307n-hazirlaniyor\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Start-up Stories: Ancoats Guitars gears up for print | The Latest Print and Design News | Solopress\" \/>\n<meta property=\"og:description\" content=\"In our first \u2018Start-up Stories\u2019 blog, we introduced Dave Roberts and his brand new company, Ancoats Guitars. We\u2019ve teamed up with Dave so that we can follow him through the challenges and adventures of his first year in business and support the company with top-quality print. In month two, things are getting exciting. 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