{"id":71990,"date":"2022-02-28T21:44:33","date_gmt":"2022-02-28T21:44:33","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=71990"},"modified":"2022-03-01T10:08:41","modified_gmt":"2022-03-01T10:08:41","slug":"guinnessi%cc%87n-en-i%cc%87koni%cc%87k-st-patricks-gunu-kampanyalarinin-serefi%cc%87ne","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/tr\/business-marketing\/cheers-to-that-guinness-most-iconic-st-patricks-day-campaigns\/","title":{"rendered":"Bunun \u015ferefine: Guinness'in En \u0130konik Aziz Patrick G\u00fcn\u00fc Kampanyalar\u0131"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div><p><em>Bu <a href=\"https:\/\/www.thrillist.com\/news\/nation\/guinness-st-patricks-day\" target=\"_blank\" rel=\"noopener\">Aziz Patrick G\u00fcn\u00fc'nde Guinness'in tad\u0131n\u0131 \u00e7\u0131karma gelene\u011fi<\/a> 1759 y\u0131l\u0131na dayan\u0131yor ve yak\u0131n zamanda da de\u011fi\u015fecek gibi g\u00f6r\u00fcnm\u00fcyor. Her y\u0131l 17 Mart'ta milyonlarca ki\u015fi so\u011fuk bir bira i\u00e7mek i\u00e7in bara ko\u015farken, Bask\u0131 ve Tasar\u0131m uzmanlar\u0131 Solopress markan\u0131n en iyi 5 Paddy's Day pazarlama kampanyas\u0131n\u0131 analiz ediyor.<\/em><\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Marka Olu\u015fturan Bir G\u00fc\u00e7 Merkezi<\/strong><\/h2>\n<p>M\u00fctevaz\u0131 bir ba\u015flang\u0131\u00e7la ba\u015flayan ve k\u0131sa s\u00fcrede reddedilemez bir \u015fekilde Aziz Patrick G\u00fcn\u00fc ile ba\u011flant\u0131l\u0131 hale gelen Guinness, bug\u00fcn d\u00fcnya \u00e7ap\u0131nda en ba\u015far\u0131l\u0131 alkol markalar\u0131ndan biri olarak kabul edilmektedir. Yarat\u0131c\u0131 pazarlama yakla\u015f\u0131m\u0131yla tan\u0131nan \u015firket, y\u0131llar boyunca bir dizi ilgi \u00e7ekici kampanya ba\u015flatt\u0131 ve her biri ilk St Paddy's Day biras\u0131n\u0131 elimize alma konusunda daha fazla aciliyet yaratt\u0131.<\/p>\n<p>Bir \u00f6v\u00fcnme <a href=\"https:\/\/www.irishtimes.com\/business\/agribusiness-and-food\/guinness-to-open-second-brewery-in-the-us-1.4680844\" target=\"_blank\" rel=\"noopener\">geni\u015f k\u00fcresel ayak izi<\/a>49 \u00fclkede demlenen ve 150'den fazla \u00fclkede sat\u0131\u015fa sunulan Guinness, i\u00e7ki i\u00e7mek isteyen herkes i\u00e7in vazge\u00e7ilmez bir i\u00e7ecek olarak kendini kan\u0131tlam\u0131\u015ft\u0131r. <a href=\"https:\/\/daily.jstor.org\/why-we-drink-guinness-on-st-patricks-day\/\" target=\"_blank\" rel=\"noopener\">Aziz Patrick G\u00fcn\u00fc'n\u00fc kutlamak<\/a>. Asl\u0131nda, kuru \u0130rlanda stout'u Aziz Patrick G\u00fcn\u00fc'nde y\u0131l\u0131n di\u011fer g\u00fcnlerinden daha s\u0131k 819% servis ediliyor ve d\u00fcnya \u00e7ap\u0131nda ortalama 13 milyon pint servis ediliyor. Peki pazarlama stratejilerini y\u0131llar boyunca bu kadar etkili k\u0131lan neydi?<\/p>\n<p>Diageo'da Bira, Baileys ve Smirnoff i\u015f biriminin ba\u015f\u0131nda bulunan Mark Sandys'e g\u00f6re marka, \"<a href=\"https:\/\/deloitte.wsj.com\/articles\/guinness-taps-atimeless-brand-strategy-01571619728\" target=\"_blank\" rel=\"noopener\">g\u00fc\u00e7, iyilik ve birliktelik<\/a>\"TV reklamlar\u0131ndan sosyal medya kampanyalar\u0131na kadar \u00e7e\u015fitli dijital tekniklerden yararlanarak hedef kitlede yank\u0131 uyand\u0131ran anlaml\u0131 bir hikaye anlat\u0131m\u0131 ger\u00e7ekle\u015ftiriyor. Genellikle canland\u0131r\u0131c\u0131 ve ilham verici bir tona sahip olan Guinness'in en ikonik Aziz Patrick G\u00fcn\u00fc kampanyalar\u0131ndan baz\u0131lar\u0131, pandemiye yan\u0131t niteli\u011findeki Aziz Patrick G\u00fcn\u00fc Mesaj\u0131 da dahil olmak \u00fczere <a href=\"https:\/\/medium.com\/@sgerth\/one-effective-strategy-this-known-brand-has-used-in-their-covid-19-commercials-to-resonate-with-de42a769d532\" target=\"_blank\" rel=\"noopener\">markan\u0131n insani y\u00f6n\u00fc<\/a> rekabet\u00e7i pazarlar\u0131ndaki g\u00fcr\u00fclt\u00fcy\u00fc kesmelerine yard\u0131mc\u0131 olur.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Guinness'in En \u0130yi 5 Aziz Patrick G\u00fcn\u00fc Kampanyas\u0131<\/strong><\/h2>\n<h3><strong>1. #AToastTo - 2021<\/strong><\/h3>\n<p>ABD'de zaman\u0131nda ba\u015flat\u0131lan rahatlat\u0131c\u0131 #AToastTo kampanyas\u0131, t\u00fcm \u00f6n saflarda \u00e7al\u0131\u015fanlar\u0131n s\u0131k\u0131 \u00e7al\u0131\u015fmalar\u0131n\u0131 kutlam\u0131\u015f ve pandemi s\u0131ras\u0131nda moralleri y\u00fckseltmeye \u00e7al\u0131\u015fm\u0131\u015ft\u0131r. <a href=\"https:\/\/www.prnewswire.com\/news-releases\/this-st-patricks-day-guinness-is-raising-atoastto-frontline-heroes-pubs-across-the-country-and-the-communities-they-serve-301240812.html\" target=\"_blank\" rel=\"noopener\">Kampanya<\/a> dokunakl\u0131 bir TV reklam\u0131, canl\u0131 gayda konserleri, s\u0131n\u0131rl\u0131 say\u0131da \u00fcretilen \u00fcr\u00fcnler ve sosyal medya aktivasyonu ile izleyicileri umut \u0131\u015f\u0131\u011f\u0131na odaklanmaya ve #AToastTo hashtag'ini kullanarak neye kadeh kald\u0131rd\u0131klar\u0131n\u0131 payla\u015fmaya te\u015fvik etti.<\/p>\n<p>Buna ek olarak, TV reklam\u0131nda <a href=\"https:\/\/www.marketingdive.com\/news\/guinness-toasts-to-front-line-heroes-in-st-patricks-day-reboot\/596191\/\" target=\"_blank\" rel=\"noopener\">Guinness Brewers Ekmek projesi<\/a>\u015eirketin Open Gate Brewery tah\u0131l tedarikinden ekmek yap\u0131m\u0131n\u0131 destekleyen ve daha sonra Maryland G\u0131da Bankas\u0131'na ba\u011f\u0131\u015flanan bir giri\u015fim. Guinness, COVID-19 yard\u0131m deste\u011finin bir par\u00e7as\u0131 olarak 25.000 somun ekmek ba\u011f\u0131\u015flayarak hay\u0131r i\u015flerine olan ba\u011fl\u0131l\u0131\u011f\u0131n\u0131 da g\u00f6stermi\u015ftir.<\/p>\n<p><iframe loading=\"lazy\" title=\"Guinness | #AToastTo\" width=\"696\" height=\"392\" src=\"https:\/\/www.youtube.com\/embed\/VXzfStrwu7E?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<h3><strong>2. #StacheForCharity - 2018<\/strong><\/h3>\n<p>Guinness'in stratejik kampanyalar\u0131 aras\u0131ndaki ortak tema, Aziz Patrick G\u00fcn\u00fc'nde bir topluluk olarak birle\u015fme ve birbirini destekleme fikridir.<\/p>\n<p>Hay\u0131rseverlikle ba\u011flant\u0131l\u0131 bir ba\u015fka i\u00e7ten kampanya da Amerikan <a href=\"https:\/\/www.marketingdive.com\/ex\/mobilemarketer\/cms\/news\/social-networks\/24546.html\" target=\"_blank\" rel=\"noopener\">#StacheForCharity<\/a> kampanya. \u00c7ok kanall\u0131 strateji, gazi liderli\u011findeki Team Rubicon gibi ABD'deki k\u00e2r amac\u0131 g\u00fctmeyen kurulu\u015flar\u0131 destekleyen Guinness Gives Back Fund i\u00e7in fon toplamak \u00fczere topluluklar\u0131 bir araya getirmeyi ama\u00e7lad\u0131. Guinness, #StacheForCharity hashtag'ini kullanarak destek\u00e7ilerinin Guinness k\u00f6p\u00fck b\u0131y\u0131kl\u0131 g\u00f6r\u00fcnt\u00fcleri \u015feklinde kullan\u0131c\u0131 taraf\u0131ndan olu\u015fturulan i\u00e7erik \u00e7a\u011fr\u0131s\u0131nda bulundu ve markan\u0131n her g\u00f6nderi i\u00e7in $1 ba\u011f\u0131\u015fta bulunmas\u0131n\u0131 te\u015fvik etti.<\/p>\n<p>Bu gibi kampanyalar olumlu grup de\u011ferlerini te\u015fvik ederken m\u00fc\u015fterilerin de ba\u011f\u0131\u015f toplama kampanyas\u0131n\u0131n bir par\u00e7as\u0131 olmalar\u0131n\u0131 sa\u011flar. Olumlu marka \u00e7a\u011fr\u0131\u015f\u0131mlar\u0131 ve m\u00fc\u015fteri kat\u0131l\u0131m\u0131n\u0131n birle\u015fimi, Guinness'in s\u00fcrekli ba\u015far\u0131s\u0131na katk\u0131da bulunan bir iyi hissetme fakt\u00f6r\u00fc yarat\u0131yor.<\/p>\n<div class=\"youtube-embed\" data-video_id=\"sWLhpnd63PE\"><iframe loading=\"lazy\" title=\"Guinness #StacheForCharity 2018\" width=\"696\" height=\"392\" src=\"https:\/\/www.youtube.com\/embed\/sWLhpnd63PE?feature=oembed&#038;enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/div>\n<h3><strong>3. Guinness x Carhartt: The River - 2020<\/strong><\/h3>\n<p>Bir kez daha, toplumlar\u0131n 2020 ile birlikte g\u00f6r\u00fcld\u00fcklerini hissetmelerini sa\u011flayan \u00f6nemli k\u00fclt\u00fcrel etkinliklere \u0131\u015f\u0131k tutuyoruz <a href=\"https:\/\/www.phcppros.com\/articles\/11021-carhartt-and-guinness-honor-the-plumbers-behind-chicagos-st-patricks-day-celebration\" target=\"_blank\" rel=\"noopener\">Guinness x Carhartt i\u015fbirli\u011fi<\/a>Guinness, 'The River' adl\u0131 reklam filmiyle damgas\u0131n\u0131 vurdu.<\/p>\n<p>Guinness ve Amerikan giyim \u015firketi Carhartt, 1962'den bu yana her y\u0131l Aziz Patrick G\u00fcn\u00fc i\u00e7in Chicago Nehri'ni ye\u015file boyayan Chicago Journeymen Plumbers Local Union 130'dan tesisat\u00e7\u0131lara sayg\u0131lar\u0131n\u0131 sunmak i\u00e7in g\u00fc\u00e7lerini birle\u015ftirdi. Guinness, Aziz Patrick G\u00fcn\u00fc geleneklerinin zengin miras\u0131yla desteklenen g\u00fc\u00e7l\u00fc hikaye anlat\u0131m\u0131yla, toplumdaki \u00e7al\u0131\u015fkan, diren\u00e7li erkek ve kad\u0131nlar\u0131 onurland\u0131r\u0131yor ve zorlu zamanlarda iyimserli\u011fe ilham vermeyi ama\u00e7l\u0131yor.<\/p>\n<p><iframe loading=\"lazy\" title=\"The River | Carhartt x Guinness\" width=\"696\" height=\"392\" src=\"https:\/\/www.youtube.com\/embed\/_93R4RyNM9w?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<h3><strong>4. Guinness x Nick Offerman - 2020<\/strong><\/h3>\n<p>2020'de komedi yakla\u015f\u0131m\u0131n\u0131 tercih eden Guinness ABD, Parcs and Recreation oyuncusu Nick Offerman'\u0131 bir komedi filmine kat\u0131lmas\u0131 i\u00e7in g\u00f6revlendirdi. <a href=\"https:\/\/www.marketingdive.com\/news\/guinness-taps-nick-offerman-for-st-patricks-day-social-push\/572514\/\" target=\"_blank\" rel=\"noopener\">Instagram devralma<\/a>Uzun zamand\u0131r beklenen 17 Mart i\u00e7in geri say\u0131m ba\u015flad\u0131. Aziz Paddy G\u00fcn\u00fc'n\u00fcn y\u0131l\u0131n en sevdi\u011fi g\u00fcn\u00fc oldu\u011funu s\u00f6yleyen Offerman, \"bir bardak Guinness'in nas\u0131l doldurulaca\u011f\u0131\" da dahil olmak \u00fczere trivia, yiyecek e\u015fle\u015ftirmeleri ve ipu\u00e7lar\u0131ndan olu\u015fan e\u011flenceli bir ak\u0131\u015f sunacakt\u0131.<br \/>\nBu kampanyada esprili video i\u00e7eriklerinin \u00f6n plana \u00e7\u0131kmas\u0131yla Guinness, 2020'de izleyicilerine her y\u0131l d\u00fczenlenen St Paddy's kutlamalar\u0131 hakk\u0131nda daha fazla heyecan yaratan ars\u0131z par\u00e7ac\u0131k videolar\u0131 sunarak daha \u015fakac\u0131 bir y\u00f6n\u00fcn\u00fc g\u00f6sterebildi.<\/p>\n<p><iframe loading=\"lazy\" title=\"Guinness x Nick Offerman: \u0130yi Giyiniyor | Guinness Biras\u0131\" width=\"696\" height=\"392\" src=\"https:\/\/www.youtube.com\/embed\/G70hA_lIZ8Q?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<h3><strong>5. \u015eimdiye Kadarki En B\u00fcy\u00fck Aziz Patrick G\u00fcn\u00fc Partisi - 2012<\/strong><\/h3>\n<p>\u0130zleyicileri web sitesi kay\u0131tlar\u0131 arac\u0131l\u0131\u011f\u0131yla \"\u015eimdiye Kadarki En B\u00fcy\u00fck Aziz Patrick G\u00fcn\u00fc Partisi \"ne kat\u0131lmaya te\u015fvik eden Guinness, ilgi \u00e7ekici bir kampanya ba\u015flatt\u0131 <a href=\"https:\/\/www.guinnessworldrecords.com\/news\/2012\/2\/celebrate-st-patricks-day-with-a-guinness-world-records-title\" target=\"_blank\" rel=\"noopener\">Facebook kampanyas\u0131<\/a> Guinness Rekorlar Kitab\u0131'nda bir parti i\u00e7in en b\u00fcy\u00fck say\u0131ya ili\u015fkin d\u00fcnya rekorunu k\u0131rma umuduyla. Strateji, her \"kat\u0131l\u0131mc\u0131n\u0131n\" kayd\u0131n\u0131 ger\u00e7ek zamanl\u0131 olarak tutan ve kat\u0131l\u0131mc\u0131 say\u0131s\u0131na g\u00f6re ilk 5 \u00fclkeyi kar\u015f\u0131la\u015ft\u0131ran interaktif bir infografik i\u00e7eriyordu. Kampanya ayr\u0131ca Aziz Patrick G\u00fcn\u00fc'n\u00fc \"Y\u0131l\u0131n En Dost\u00e7a G\u00fcn\u00fc\" olarak markala\u015ft\u0131rarak s\u0131cak \u0130rlanda ruhunu yakalad\u0131. Guinness ayn\u0131 zamanda <a href=\"https:\/\/www.marketingweek.com\/guinness-to-host-worlds-largest-st-patricks-day-party\/\" target=\"_blank\" rel=\"noopener\">17.000 adet markal\u0131 Aziz Patrick G\u00fcn\u00fc \u00fcr\u00fcn\u00fc<\/a> kutlamalar\u0131 daha da geli\u015ftirmek i\u00e7in promosyonun bir par\u00e7as\u0131 olarak taraftarlara.<\/p>\n<p>Guinness, 259 y\u0131ld\u0131r k\u00fcresel marka de\u011ferini korumak i\u00e7in \u00e7\u0131\u011f\u0131r a\u00e7an yollar buldu ve duygusal pazarlama kampanyalar\u0131yla pandeminin s\u00fcrekli geli\u015fen ortam\u0131na ba\u015far\u0131yla uyum sa\u011flad\u0131. Usta hikaye anlat\u0131c\u0131lar\u0131 olarak Guinness, kal\u0131plar\u0131 k\u0131rmaktan korkmuyor ve g\u00fc\u00e7l\u00fc #AToastTo reklam\u0131nda da g\u00f6r\u00fcld\u00fc\u011f\u00fc gibi \u0130rlanda miras\u0131n\u0131, \u00e7al\u0131\u015fkan insanlar\u0131 ve ortak bir ama\u00e7 i\u00e7in bir araya gelme eylemini kutlayan zengin, ilgi \u00e7ekici anlat\u0131lar olu\u015fturabiliyor. Markalar\u0131n\u0131n benzersiz niteliklerini benimserken genellikle tepkisel nitelikte kampanyalar sunan Guinness, pazarlama d\u00fcnyas\u0131nda dikkate al\u0131nmas\u0131 gereken bir g\u00fc\u00e7. Di\u011fer markalar da bu e\u015fsiz ve yarat\u0131c\u0131 yakla\u015f\u0131mdan \u00e7ok \u015fey \u00f6\u011frenebilir.<\/p>","protected":false},"excerpt":{"rendered":"<p>The tradition of enjoying Guinness on St Patrick&#8217;s Day dates back to 1759 and doesn\u2019t look likely to change any time soon. With millions racing to the bar for a cold pint each year on 17th March, Print and Design experts Solopress analyse the brand\u2019s top 5 Paddy\u2019s Day marketing campaigns. &nbsp; A Brand-Building Powerhouse [&hellip;]<\/p>\n","protected":false},"author":134,"featured_media":71999,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[547],"tags":[],"class_list":{"0":"post-71990","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business-marketing"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Guinness\u2019 Most Iconic St Patrick\u2019s Day Campaigns - Solopress UK<\/title>\n<meta name=\"description\" content=\"With millions looking forward to a cold pint of Guinness on 17th March, we analyse the brand\u2019s top 5 St. Patrick\u2019s Day marketing campaigns.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.solopress.com\/blog\/tr\/ticari-pazarlama\/guinnessi\u0307n-en-i\u0307koni\u0307k-st-patricks-gunu-kampanyalarinin-serefi\u0307ne\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Guinness\u2019 Most Iconic St Patrick\u2019s Day Campaigns - Solopress UK\" \/>\n<meta property=\"og:description\" content=\"With millions looking forward to a cold pint of Guinness on 17th March, we analyse the brand\u2019s top 5 St. Patrick\u2019s Day marketing campaigns.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.solopress.com\/blog\/tr\/ticari-pazarlama\/guinnessi\u0307n-en-i\u0307koni\u0307k-st-patricks-gunu-kampanyalarinin-serefi\u0307ne\/\" \/>\n<meta property=\"og:site_name\" content=\"The Latest Print and Design News | Solopress\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Solopress\" \/>\n<meta property=\"article:published_time\" content=\"2022-02-28T21:44:33+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-03-01T10:08:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2022\/02\/guinness.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"676\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Danny Powell\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@solopress\" \/>\n<meta name=\"twitter:site\" content=\"@solopress\" \/>\n<meta name=\"twitter:label1\" content=\"Yazan:\" \/>\n\t<meta name=\"twitter:data1\" content=\"Danny Powell\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tahmini okuma s\u00fcresi\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 dakika\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.solopress.com\/blog\/business-marketing\/cheers-to-that-guinness-most-iconic-st-patricks-day-campaigns\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/business-marketing\/cheers-to-that-guinness-most-iconic-st-patricks-day-campaigns\/\"},\"author\":{\"name\":\"Danny Powell\",\"@id\":\"https:\/\/www.solopress.com\/blog\/#\/schema\/person\/0937555a256c22f94400f4b7e2329c09\"},\"headline\":\"Cheers to That: Guinness\u2019 Most Iconic St Patrick\u2019s Day Campaigns\",\"datePublished\":\"2022-02-28T21:44:33+00:00\",\"dateModified\":\"2022-03-01T10:08:41+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/business-marketing\/cheers-to-that-guinness-most-iconic-st-patricks-day-campaigns\/\"},\"wordCount\":1035,\"publisher\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/business-marketing\/cheers-to-that-guinness-most-iconic-st-patricks-day-campaigns\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2022\/02\/guinness.jpg\",\"articleSection\":[\"Business &amp; 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