{"id":72926,"date":"2022-10-28T08:11:32","date_gmt":"2022-10-28T07:11:32","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=72926"},"modified":"2022-10-31T13:16:52","modified_gmt":"2022-10-31T13:16:52","slug":"silvia-coletto-ucretli%cc%87-reklam-okulu","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/tr\/customer-stories\/silvia-coletto-paid-ads-school\/","title":{"rendered":"M\u00fc\u015fteri Hikayeleri: Silvia Coletto, \u00dccretli Reklam Okulu"},"content":{"rendered":"
<\/div>

M\u00fc\u015fteri Hikayeleri: Google Ads uzman\u0131<\/strong><\/h1>\n

Google Ads baz\u0131lar\u0131 i\u00e7in \u00fcrk\u00fct\u00fcc\u00fc bir yerdir. Di\u011ferleri i\u00e7inse bir oyun alan\u0131.<\/p>\n

T\u00fcm oyuncaklar\u0131n nerede oldu\u011funu ve hangileriyle oynayaca\u011f\u0131n\u0131z\u0131 bilmek, bu alan\u0131 oyun alan\u0131n\u0131za d\u00f6n\u00fc\u015ft\u00fcrmenize yard\u0131mc\u0131 olabilir ve sonu\u00e7 olarak i\u015finizi ola\u011fan\u00fcst\u00fc y\u00fcksekliklere \u00e7\u0131karabilir.<\/p>\n

M\u00fc\u015fterimiz, Silvia Coletto \u00dccretli Reklam Okulu<\/a>bu alanda uzmand\u0131r ve Google'da \u00fccretli reklamlar arac\u0131l\u0131\u011f\u0131yla i\u015fletmeleri g\u00fc\u00e7lendirir.<\/p>\n

Google Reklamc\u0131l\u0131\u011f\u0131 hakk\u0131nda daha fazla bilgi edinmek ve \u00e7evrimi\u00e7i pazarlamayla birlikte bas\u0131l\u0131 yay\u0131nlar\u0131 da kullanman\u0131n neden her i\u015fletme i\u00e7in zorunlu oldu\u011funu \u00f6\u011frenmek i\u00e7in kendisiyle konu\u015ftuk.<\/p>\n

\"\"<\/a><\/p>\n

\u00dccretli reklamlar konusunda yard\u0131ma m\u0131 ihtiyac\u0131n\u0131z var?<\/strong><\/h3>\n

Silvia 2014 y\u0131l\u0131nda \u0130talya'dan \u0130ngiltere'ye ta\u015f\u0131nd\u0131. \u00dccretli reklamc\u0131l\u0131k konusunda uzmand\u0131r ve \u00f6zellikle arama motoru pazarlamas\u0131 \u00fczerinde \u00e7al\u0131\u015fmakta ve en iyi getiri i\u00e7in \u00fccretli reklamlar\u0131n nas\u0131l optimize edilece\u011fi konusunda dan\u0131\u015fmanl\u0131k yapmaktad\u0131r.<\/p>\n

Bunun yan\u0131 s\u0131ra, Silvia i\u015f konu\u015fmalar\u0131 yap\u0131yor ve '\u00dccretli Reklamlara Haz\u0131r m\u0131s\u0131n\u0131z? \u0130\u015fletmenizi b\u00fcy\u00fck bir b\u00fcy\u00fcmeye nas\u0131l haz\u0131rlars\u0131n\u0131z' kitab\u0131n\u0131n yazar\u0131d\u0131r.<\/p>\n

\u00d6zellikle i\u015fletmeler aras\u0131 (B2B) \u015firketler ve K\u00e2r Amac\u0131 G\u00fctmeyen Kurulu\u015flar ile \u00e7al\u0131\u015fma konusunda tutkuludur.<\/p>\n

Bir PPC uzman\u0131 olarak Silvia, m\u00fc\u015fterilerinin \u00fccretli reklamlara ba\u015flamas\u0131n\u0131 sa\u011flamakla kalm\u0131yor, ayn\u0131 zamanda Google'\u0131n i\u015fletmeleri i\u00e7in tam potansiyelini ortaya \u00e7\u0131karabilmeleri i\u00e7in e\u011fitim de veriyor.<\/p>\n

Her b\u00fcy\u00fckl\u00fckteki m\u00fc\u015fteriyi y\u00f6netme deneyimiyle, \u00e7e\u015fitli sekt\u00f6rlerde birka\u00e7 milyon poundluk reklam harcamas\u0131n\u0131 y\u00f6netti ve bu s\u00fcre\u00e7te d\u00fczenli olarak m\u00fc\u015fteri beklentilerini a\u015ft\u0131.<\/p>\n

T\u00fcm kahramanlar pelerin giymez<\/strong><\/h3>\n

\u00dcr\u00fcn veya hizmetleriyle bu kadar yak\u0131ndan \u00e7al\u0131\u015fmak, bir\u00e7ok \u015firketi dijital pazarlama konusunda konfor alanlar\u0131n\u0131n d\u0131\u015f\u0131nda b\u0131rakabilir. Sonu\u00e7 olarak, bir\u00e7ok ki\u015fi markas\u0131n\u0131 \u00e7evrimi\u00e7i pazarlarken nereden ba\u015flayaca\u011f\u0131n\u0131 bilemiyor.<\/p>\n

\u0130\u015fte bu noktada Silvia gibi uzmanlar devreye giriyor.<\/p>\n

\u015e\u00f6yle diyor: \"Dijital reklamc\u0131l\u0131k konusunda hi\u00e7bir ge\u00e7mi\u015fi olmayan i\u015fletme sahipleriyle konu\u015fuyorum ve onlara reklamc\u0131l\u0131\u011f\u0131n \u015firket i\u00e7in nas\u0131l bir rol oynad\u0131\u011f\u0131n\u0131 g\u00f6steriyorum.<\/p>\n

\"Daha \u00f6nce \u00fccretli reklamlardan para kaybetmi\u015f k\u00fc\u00e7\u00fck ve orta \u00f6l\u00e7ekli i\u015fletmelerle \u00e7al\u0131\u015f\u0131yorum. Sonu\u00e7 olarak, m\u00fc\u015fterilerimin \u00e7o\u011funun bunu tekrar denemekten korktu\u011funu g\u00f6r\u00fcyorum. Benim i\u015fim ge\u00e7mi\u015fte neden i\u015fe yaramad\u0131\u011f\u0131n\u0131 bulmak. Ard\u0131ndan m\u00fc\u015fterilerimin \u00fccretli reklamlar\u0131n kendilerine sa\u011flayabilece\u011fi g\u00fcc\u00fc kullanabilmeleri i\u00e7in ayarlamalar yap\u0131yorum.\"<\/p>\n

Baz\u0131 \u015firketler PPC'den zaman\u0131ndan \u00f6nce vazge\u00e7iyor. Di\u011ferleri ise dijital pazarlama kampanyalar\u0131ndan ne beklemeleri gerekti\u011fi konusunda \u015fi\u015firilmi\u015f beklentilere sahiptir.<\/p>\n

Silvia \u015funu vurguluyor: \"Google Ads, i\u015fletmelerin nas\u0131l ustala\u015facaklar\u0131n\u0131 \u00f6\u011frenmeleri gereken makinedeki bir\u00e7ok \u00e7arktan yaln\u0131zca biri.<\/p>\n

\"\"<\/a><\/p>\n

\u015e\u00f6yle ekliyor: \"Bir\u00e7ok \u015firket Google Ads'in sihirli bir de\u011fnek oldu\u011funu d\u00fc\u015f\u00fcn\u00fcyor. Sonu\u00e7 olarak, bir\u00e7ok k\u00fc\u00e7\u00fck ve orta \u00f6l\u00e7ekli i\u015fletme zay\u0131f bir strateji kullan\u0131yor ve reklam kampanyalar\u0131 yoluyla para kaybediyor, bu y\u00fczden tekrar denemekten korkuyor.\"<\/p>\n

Herhangi bir zamandaki durumlar\u0131na ba\u011fl\u0131 olarak, i\u015fletmeler hedeflemek istedikleri ama\u00e7lara \u00f6ncelik vermelidir.<\/p>\n

Silvia \u015f\u00f6yle diyor \"Yat\u0131r\u0131m alan start-up'lar, harcamak \u00fczere ayr\u0131lm\u0131\u015f bir b\u00fct\u00e7eleri oldu\u011fu i\u00e7in \u00fccretli reklamlar\u0131 en ba\u015f\u0131ndan itibaren olduk\u00e7a faydal\u0131 bulacakt\u0131r. Yat\u0131r\u0131m\u0131 olmayan start-up'lar muhtemelen fon bulmakta zorlanacakt\u0131r ve o a\u015famada \u00f6ncelik listesinde muhtemelen ba\u015fka \u015feyler olacakt\u0131r.<\/p>\n

\"Ancak, d\u00fczg\u00fcn bir izleme yap\u0131lmazsa, her iki durumda da sonu\u00e7lar\u0131n kan\u0131t\u0131n\u0131 g\u00f6remezsiniz.\"<\/p>\n

Google Ads nedir?<\/strong><\/h3>\n

Google Ads, i\u015fletmenizi \u00e7evrimi\u00e7i d\u00fcnyaya \u00e7e\u015fitli \u015fekillerde yay\u0131nlayan \u00fccretli bir platformdur. Bu, Google'\u0131n t\u0131klama ba\u015f\u0131na \u00f6deme (PPC) reklam modelidir ve esasen \u015firketlerin web sitelerine ziyaret sat\u0131n almalar\u0131na olanak tan\u0131r.<\/p>\n

Nas\u0131l \u00e7al\u0131\u015ft\u0131\u011f\u0131 basittir.<\/p>\n

Kullan\u0131c\u0131lar anahtar kelimeleri yazar ve ilgili sorgular arama sayfas\u0131n\u0131n en \u00fcst\u00fcnde \u00e7\u0131kar.<\/p>\n

\u00d6rne\u011fin, El \u0130lan\u0131 ve Bro\u015f\u00fcr bas\u0131m\u0131 i\u00e7in arama yapmak istiyorsunuz.<\/p>\n

\"\"<\/a><\/p>\n

Google'\u0131n k\u00fcresel kitlesinden yararlanmak, markan\u0131z\u0131 \u00e7evrimi\u00e7i ortamda b\u00fcy\u00fctmenin ayr\u0131lmaz bir par\u00e7as\u0131d\u0131r.<\/p>\n

\u00dccretli reklamlar, \u00e7evrimi\u00e7i b\u00fcy\u00fcme i\u00e7in en yayg\u0131n y\u00f6ntemlerden birini sunar. Temel faydalar\u0131ndan baz\u0131lar\u0131 \u015funlard\u0131r:<\/p>\n

Google'\u0131n muazzam eri\u015fimi<\/p>\n

Hedeflenen ama\u00e7<\/p>\n

Organik sonu\u00e7lar\u0131 bir ad\u0131m \u00f6ne \u00e7\u0131karma<\/p>\n

Daha fazla d\u00f6n\u00fc\u015f\u00fcm elde edin<\/p>\n

Dijital bir d\u00fcnyada bask\u0131n\u0131n g\u00fcc\u00fc<\/strong><\/h3>\n

Giderek dijitalle\u015fen bir d\u00fcnyada, bask\u0131n\u0131n g\u00fcc\u00fcnden yararlanmak markan\u0131z\u0131 bir \u00fcst seviyeye ta\u015f\u0131yabilir.<\/p>\n

Ayr\u0131ca, dijital pazarlamay\u0131 bas\u0131l\u0131 reklamc\u0131l\u0131kla birle\u015ftirmenin kazanan bir re\u00e7ete oldu\u011fu kan\u0131tlanm\u0131\u015ft\u0131r. Silvia deneyimlerinden yola \u00e7\u0131karak bize dijital alanda fiziksel bask\u0131 kullanman\u0131n \u00f6nemini anlatt\u0131:<\/p>\n

\"Bas\u0131l\u0131 ya da dijital, ikisi de ayn\u0131 \u015fey de\u011fil. Her ikisinin de kendine \u00f6zg\u00fc ama\u00e7lar\u0131 var ve bu da her ikisini de son derece \u00f6nemli k\u0131l\u0131yor.<\/p>\n

\"100% bask\u0131y\u0131 asla reddetmezdim.\"<\/p>\n

\"\"<\/a><\/p>\n

Pek \u00e7ok \u015firket eko-kimliklerini art\u0131rmak amac\u0131yla ka\u011f\u0131ts\u0131z \u00e7al\u0131\u015fmaya y\u00f6neliyor. Ancak bunu yaparken bir\u00e7o\u011fu \u00fc\u00e7 \u00f6nemli fakt\u00f6r\u00fc g\u00f6z \u00f6n\u00fcnde bulundurmuyor: \u00e7evrimi\u00e7i veri bar\u0131nd\u0131rman\u0131n \u00e7evresel etkisi; \u00e7o\u011fu modern bask\u0131n\u0131n s\u00fcrd\u00fcr\u00fclebilir do\u011fas\u0131 ve fiziksel medyan\u0131n ger\u00e7ek d\u00fcnyadaki etkinli\u011fi.<\/p>\n

Silvia dijital ortamda ka\u011f\u0131ts\u0131z \u00e7al\u0131\u015fmay\u0131 denedi Kartvizitler<\/a> ancak konferanslara kat\u0131ld\u0131\u011f\u0131nda fiziksel bildirilerin olmamas\u0131n\u0131n dezavantajlar\u0131n\u0131 g\u00f6rd\u00fc.<\/p>\n

\"Hi\u00e7bir \u015fey Kartvizitin yerini tutamaz. Dijital Kartlar insanlar\u0131 bilgilerinizi aramak zorunda b\u0131rakt\u0131\u011f\u0131 i\u00e7in kayboluyor. Oysa bas\u0131l\u0131 Kartvizitler ve bilgileriniz fiziksel olarak onlar\u0131n elindedir.<\/p>\n

\"Kat\u0131ld\u0131\u011f\u0131m her konferansta, her bir ki\u015fi mutlaka 'Kartvizitiniz var m\u0131?\" diye soruyordu.<\/p>\n

Silvia'n\u0131n g\u00fczel tasar\u0131ml\u0131 Kartvizitleri art\u0131k bask\u0131 ve dijitali birle\u015ftiriyor. Sanat eserleri aras\u0131nda QR kodu<\/a> Bu da insanlar\u0131 kitab\u0131n\u0131, blogunu veya yar\u0131\u015fmalar\u0131n\u0131 g\u00f6r\u00fcnt\u00fcleyebilecekleri dijital Kartvizitine g\u00f6nderiyor.<\/p>\n

\"\"<\/a><\/p>\n

Konferanslar i\u00e7in bask\u0131<\/strong><\/h3>\n

Konferanslar, i\u015fletmelerin kimliklerini g\u00f6stermeleri i\u00e7in b\u00fcy\u00fck bir f\u0131rsat sunar ve bask\u0131 da m\u00fckemmel bir platform sa\u011flar.<\/p>\n

Silvia'n\u0131n konferans cephaneli\u011finde \u00e7ok \u00e7e\u015fitli Yukar\u0131 \u00c7ekilebilir Afi\u015fler<\/a>, Kartvizitler ve A6 El \u0130lanlar\u0131<\/a>. Afi\u015fler g\u00f6z al\u0131c\u0131 g\u00f6rseller veya daha fazla bilgi eklemek i\u00e7in m\u00fckemmel bir yer sa\u011flarken, El \u0130lanlar\u0131 ve Kartvizitler insanlar\u0131n evlerine g\u00f6t\u00fcrebilecekleri m\u00fckemmel bro\u015f\u00fcrlerdir.<\/p>\n

\"E\u011fer bask\u0131 diye bir \u015fey olmasayd\u0131, konferanslar \u00e7ok daha zor olurdu.<\/p>\n

\"Pull Up Afi\u015flerime ve Kartvizitlerime QR kodlar\u0131 koyuyorum. Ben konu\u015furken pek \u00e7ok insan bu kodlar\u0131 tar\u0131yor ve bu da onlara bilgilerimi almak i\u00e7in pek \u00e7ok se\u00e7enek sunuyor.<\/p>\n

\"Bask\u0131 olmasayd\u0131, dijital Kartvizitlerime an\u0131nda eri\u015femezlerdi!\"<\/p>\n

Solopress teslim ediyor!<\/strong><\/h3>\n

M\u00fc\u015fterilerimizin \u00fcr\u00fcnlerimizi bu kadar \u00e7ok sevmelerinden ve bizden bahsetmek istemelerinden gurur duyuyoruz.<\/p>\n

\"\"<\/a><\/p>\n

Silvia \u00f6zellikle geri d\u00f6n\u00fc\u015f s\u00fcrelerinden, bask\u0131 kalitesinden ve web sitemiz \u00fczerinden sipari\u015f verme kolayl\u0131\u011f\u0131ndan etkilendi.<\/p>\n

\"H\u0131zl\u0131 ve makul bir fiyata bas\u0131lm\u0131\u015f bir \u015feye ihtiyac\u0131n\u0131z varsa, Solopress'i kesinlikle tavsiye ederim. Hi\u00e7bir \u015fey i\u00e7in onlar\u0131 su\u00e7layamazs\u0131n\u0131z.<\/p>\n

\"Web sitesindeki kullan\u0131c\u0131 deneyimi, daha \u00f6nce online bask\u0131 ile u\u011fra\u015fm\u0131\u015f herkes i\u00e7in bir r\u00fcyan\u0131n ger\u00e7ekle\u015fmesi gibi.<\/p>\n

\"Ba\u015fka kimseyi kullanmayaca\u011f\u0131m!\"<\/p>\n

Bas\u0131l\u0131 \u00fcr\u00fcnlerinizi teslim edecek g\u00fcvenilir bir \u015firket ar\u0131yorsan\u0131z, Birle\u015fik Krall\u0131k'taki en g\u00fcvenilir bask\u0131 \u015firketi olmaktan gurur duyuyoruz ve markan\u0131z\u0131 bir sonraki seviyeye ta\u015f\u0131maktan mutluluk duyaca\u011f\u0131z.<\/p>","protected":false},"excerpt":{"rendered":"

Customer Stories: Google Ads expert Google Ads is a daunting place for some. For others, it\u2019s a playground. Knowing where all the toys are and which ones to play with can help you turn this space into your playground, elevating your business to extraordinary heights as a result. Our customer, Silvia Coletto of Paid Ads […]<\/p>\n","protected":false},"author":154,"featured_media":72951,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[557],"tags":[],"class_list":{"0":"post-72926","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-customer-stories"},"acf":[],"yoast_head":"\nCustomer Stories: Silvia Coletto, Paid Ads School - Solopress UK<\/title>\n<meta name=\"description\" content=\"Discover Google Ads and why incorporating print along with your online advertising is imperative for every business.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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