{"id":73079,"date":"2022-11-28T08:15:22","date_gmt":"2022-11-28T08:15:22","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=73079"},"modified":"2022-11-28T08:15:22","modified_gmt":"2022-11-28T08:15:22","slug":"i%cc%87s-dunyasi-brexi%cc%87t-konusunda-bi%cc%87rlesti%cc%87-ama-4-gunluk-calisma-haftasi-konusunda-bolundu","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/tr\/business-marketing\/businesses-united-on-brexit-but-divided-on-the-4-day-work-week\/","title":{"rendered":"\u0130\u015fletmeler Brexit konusunda birle\u015fti ancak 4 g\u00fcnl\u00fck \u00e7al\u0131\u015fma haftas\u0131 konusunda b\u00f6l\u00fcnd\u00fc"},"content":{"rendered":"
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4 g\u00fcnl\u00fck \u00e7al\u0131\u015fma haftas\u0131, Brexit ve hayat pahal\u0131l\u0131\u011f\u0131 krizi. Yak\u0131n zamanda ger\u00e7ekle\u015ftirdi\u011fimiz bir ankete g\u00f6re bunlar Birle\u015fik Krall\u0131k'taki \u0130\u015fletmelerin kar\u015f\u0131 kar\u015f\u0131ya oldu\u011fu en b\u00fcy\u00fck sorunlardan baz\u0131lar\u0131.<\/p>\n

Kurulu\u015flar\u0131n sadece 4,5%'si Brexit'in i\u015fleri i\u00e7in iyi oldu\u011funa inanmaktad\u0131r. Ayn\u0131 \u015fekilde, yar\u0131s\u0131ndan fazlas\u0131 mevcut denemenin ba\u015far\u0131yla tamamlanmas\u0131n\u0131n ard\u0131ndan 4 g\u00fcnl\u00fck \u00e7al\u0131\u015fma haftas\u0131n\u0131 uygulamay\u0131 d\u00fc\u015f\u00fcnmektedir.<\/p>\n

Bunlar, \u015fu anda i\u015fletmeler i\u00e7in en acil sorunlar\u0131 ara\u015ft\u0131rd\u0131\u011f\u0131m\u0131z sonu\u00e7lardan sadece birka\u00e7\u0131.<\/p>\n

\"\"<\/a><\/p>\n

\u00c7e\u015fitli sekt\u00f6rlerden ve i\u015fletme b\u00fcy\u00fckl\u00fcklerinden olu\u015fan farkl\u0131 bir m\u00fc\u015fteri taban\u0131m\u0131z var. Bu da bize genel e\u011filimler hakk\u0131nda fikir sahibi olma ve k\u00fc\u00e7\u00fck i\u015fletmeleri ya da yo\u011fun olarak etkilenen di\u011fer sekt\u00f6rleri etkileyen sorunlar\u0131 derinlemesine inceleme olana\u011f\u0131 veriyor.<\/p>\n

Neredeyse 2.400 kurulu\u015f anketimize kat\u0131larak en b\u00fcy\u00fck endi\u015feleri hakk\u0131nda bize bilgi verdi. Sonu\u00e7lardan baz\u0131lar\u0131 sizi \u015fa\u015f\u0131rtabilir.<\/p>\n

Brexit i\u015f d\u00fcnyas\u0131 i\u00e7in k\u00f6t\u00fc<\/h2>\n

\"\"<\/a><\/p>\n

T\u00fcm i\u015f sekt\u00f6rlerinde ve b\u00fcy\u00fckl\u00fcklerinde Brexit'e olumsuz bak\u0131l\u0131yor. Orta \u00f6l\u00e7ekli i\u015fletmeler Brexit'e en olumsuz bakan i\u015fletmelerdir; \u015firketlerin sadece 1.48%'si Brexit'in i\u015fleri i\u00e7in iyi oldu\u011funa inanmaktad\u0131r. K\u00fc\u00e7\u00fck i\u015fletmeler Brexit'e biraz daha az olumsuz bak\u0131yor, ancak bu oran sadece 5.63%.<\/p>\n

Brexit'in olumsuz etkisinin ana nedeni olarak i\u015fletmelerin neredeyse 50%'si taraf\u0131ndan tedarik zincirinin kesintiye u\u011framas\u0131 g\u00f6sterildi. Ankete kat\u0131lanlar\u0131n \u00fc\u00e7te biri Brexit nedeniyle Birle\u015fik Krall\u0131k'taki i\u015fletmelere y\u00f6nelik g\u00fcven ve iyi niyetin azald\u0131\u011f\u0131n\u0131 belirtmi\u015ftir. K\u00fc\u00e7\u00fck i\u015fletmeler de en \u00e7ok ihracat tarifelerinden etkilendiklerini belirtmi\u015ftir.<\/p>\n

T\u00fcm i\u015fletmelerin 80%'si Brexit'in hi\u00e7bir faydas\u0131 olmad\u0131\u011f\u0131n\u0131 s\u00f6yledi. Sekt\u00f6rlere g\u00f6re ayr\u0131ld\u0131\u011f\u0131nda sonu\u00e7lar daha da vahimdir. Sanat, perakende, e\u011fitim, konaklama, emlak veya sa\u011fl\u0131k sekt\u00f6rlerinden hi\u00e7 kimse Brexit'in kendi i\u015fleri i\u00e7in iyi oldu\u011funa inanm\u0131yor.<\/p>\n

Ekonomik etkileri g\u00f6z \u00f6n\u00fcne al\u0131nd\u0131\u011f\u0131nda, bu kadar \u00e7ok i\u015fletmenin Brexit'e olumsuz yakla\u015fmas\u0131 \u015fa\u015f\u0131rt\u0131c\u0131 de\u011fil.\"\"<\/a><\/p>\n

K\u0131sa s\u00fcre \u00f6nce yap\u0131lan ayr\u0131 bir ara\u015ft\u0131rmaya g\u00f6re, her be\u015f k\u00fc\u00e7\u00fck i\u015fletmeden biri Brexit'ten kaynaklanan engeller nedeniyle art\u0131k AB'de ticaret yapam\u0131yor. Kesintiye u\u011frayan tedarik zincirleri stok seviyelerini ve \u00fcretim kabiliyetlerini etkilemeye devam ederek bir\u00e7ok Birle\u015fik Krall\u0131k \u015firketini zor durumda b\u0131rak\u0131yor.<\/p>\n

Brexit'in uluslararas\u0131 ticarete getirdi\u011fi k\u0131s\u0131tlamalar nedeniyle yerel m\u00fc\u015fterilere odaklanan k\u00fc\u00e7\u00fck i\u015fletmeler i\u00e7in bas\u0131l\u0131 pazarlama, marka bilinirli\u011fini art\u0131rman\u0131n uygun maliyetli ve g\u00fc\u00e7l\u00fc bir yolu olabilir. Bask\u0131 hizmetlerinin yan\u0131 s\u0131ra \u015fu konularda tavsiyeler sunuyoruz nas\u0131l yaz\u0131l\u0131r<\/a> ve nas\u0131l tasarlan\u0131r<\/a> \u00fcr\u00fcn\u00fcn\u00fcz.<\/p>\n

Haftada 4 g\u00fcn \u00e7al\u0131\u015fmaya y\u00f6nelik tutumlar kar\u0131\u015f\u0131k<\/h2>\n

\"\"<\/a><\/p>\n

Birle\u015fik Krall\u0131k'ta 4 g\u00fcnl\u00fck \u00e7al\u0131\u015fma haftas\u0131 denemesi<\/a>3.300'den fazla \u00e7al\u0131\u015fan\u0131 olan 73 i\u015fletmenin kat\u0131ld\u0131\u011f\u0131 proje yar\u0131s\u0131n\u0131 geride b\u0131rakt\u0131. Sonu\u00e7lar son derece olumlu ve bunun baz\u0131 Birle\u015fik Krall\u0131k \u00e7al\u0131\u015fanlar\u0131 i\u00e7in ger\u00e7e\u011fe d\u00f6n\u00fc\u015fme olas\u0131l\u0131\u011f\u0131 giderek art\u0131yor.<\/p>\n

4 G\u00fcnl\u00fck Hafta taraf\u0131ndan y\u00fcr\u00fct\u00fclen denemeye kat\u0131lan i\u015fletmelerin 86%'si 4 g\u00fcnl\u00fck \u00e7al\u0131\u015fma haftas\u0131n\u0131 kal\u0131c\u0131 hale getireceklerini s\u00f6yledi.<\/p>\n

Ancak denemede yer almayan i\u015fletmeler, bunu benimseyip benimsemeyecekleri konusunda karars\u0131z. Genel olarak, konsepte y\u00f6nelik tutumlar olumludur ve kat\u0131l\u0131mc\u0131lar\u0131n 70%'si bunun iyi bir fikir oldu\u011funa inand\u0131klar\u0131n\u0131 s\u00f6ylemi\u015ftir. Yakla\u015f\u0131k 20% ile 250'den fazla \u00e7al\u0131\u015fan\u0131 olan kurulu\u015flar bunun iyi bir fikir olmad\u0131\u011f\u0131n\u0131 s\u00f6yleme olas\u0131l\u0131\u011f\u0131 en y\u00fcksek olanlard\u0131r.<\/p>\n

Ancak, i\u015f program\u0131 benimsemeye geldi\u011finde, yan\u0131tlar kar\u0131\u015f\u0131k hale geliyor. \u0130\u015fletmelere bu program\u0131 kullanmay\u0131 d\u00fc\u015f\u00fcn\u00fcp d\u00fc\u015f\u00fcnmeyecekleri soruldu\u011funda bu rakam 50%'ye d\u00fc\u015f\u00fcyor ve \u00fc\u00e7te birinden fazlas\u0131 bunu d\u00fc\u015f\u00fcnmeyeceklerini s\u00f6yl\u00fcyor. Ancak, kurulu\u015flara kazan\u00e7 kayb\u0131 olmayaca\u011f\u0131 garantisi verildi\u011finde bu rakam 75%'ye y\u00fckseliyor.\"\"<\/a><\/p>\n

K\u00fc\u00e7\u00fck i\u015fletmeler i\u00e7in en b\u00fcy\u00fck korku \u00fcretim kayb\u0131d\u0131r ve yakla\u015f\u0131k \u00fc\u00e7te biri bunu ana endi\u015feleri olarak belirtmektedir. Her b\u00fcy\u00fckl\u00fckteki i\u015fletmede, 4 g\u00fcnl\u00fck \u00e7al\u0131\u015fma haftas\u0131n\u0131 uygulamak i\u00e7in en b\u00fcy\u00fck te\u015fvik devlet finansman\u0131 olacakt\u0131r ve neredeyse yar\u0131s\u0131 bunu birincil motivasyon olarak belirtmi\u015ftir.<\/p>\n

\u0130lgin\u00e7 bir \u015fekilde, neredeyse 50%, kamu sekt\u00f6r\u00fc ve b\u00fcy\u00fck i\u015fletmelerde yayg\u0131n bir \u015fekilde benimsenmesi halinde program\u0131 destekleme konusunda daha cazip olacakt\u0131r. Bu durum, 4 g\u00fcnl\u00fck \u00e7al\u0131\u015fma haftas\u0131n\u0131n i\u015fletmelerin \u00e7o\u011funlu\u011fu taraf\u0131ndan yayg\u0131n bir \u015fekilde kullan\u0131lmas\u0131 halinde, di\u011ferlerinin de \u00e7al\u0131\u015fanlar i\u00e7in rekabet edebilmek amac\u0131yla bu uygulamay\u0131 takip etmeleri gerekebilece\u011fini g\u00f6stermektedir.<\/p>\n

\u00c7al\u0131\u015fanlar i\u00e7in olumlu bir haber olarak, herhangi bir b\u00fcy\u00fckl\u00fckteki i\u015fletmelerin 10%'sinden daha az\u0131, \u00e7al\u0131\u015fanlar\u0131n\u0131n maa\u015flar\u0131nda 20%'lik bir d\u00fc\u015f\u00fc\u015fle politikay\u0131 benimseyecektir. Bu durum, \u00f6zellikle hayat pahal\u0131l\u0131\u011f\u0131 krizi s\u0131ras\u0131nda, \u00f6d\u00fcn olarak ki\u015fisel kazan\u00e7 kayb\u0131 konusunda endi\u015fe duyabilecek \u00e7al\u0131\u015fanlar i\u00e7in baz\u0131 \u015f\u00fcpheleri ortadan kald\u0131rmaktad\u0131r.<\/p>\n

En b\u00fcy\u00fck tek sorun<\/h2>\n

Hayat pahal\u0131l\u0131\u011f\u0131 krizi, anketimize kat\u0131lan i\u015fletmelerin 80%'sinden fazlas\u0131 taraf\u0131ndan en b\u00fcy\u00fck tehdit olarak nitelendirildi. Enflasyon ve enerji krizinin hem \u015firketler hem de t\u00fcketiciler i\u00e7in fiyatlar\u0131 art\u0131rmas\u0131yla birlikte, kurulu\u015flar s\u0131k\u0131nt\u0131y\u0131 hissediyor ve bunun \u00f6ng\u00f6r\u00fclebilir gelecekte de devam etmesini bekliyor.<\/p>\n

\"\"<\/a><\/p>\n

Pandeminin ba\u015flang\u0131c\u0131ndan yakla\u015f\u0131k \u00fc\u00e7 y\u0131l sonra, i\u015fletmeler hala COVID'in zincirleme etkilerini hissediyor. \u00dc\u00e7te birinden fazlas\u0131 bunun hala acil bir tehdit oldu\u011funu s\u00f6yl\u00fcyor. Brexit \u00fc\u00e7\u00fcnc\u00fc s\u0131rada yer al\u0131rken, k\u00fcreselle\u015fme ve iklim de\u011fi\u015fikli\u011fi ilk be\u015fi tamaml\u0131yor.<\/p>\n

Buradan nereye gidece\u011fiz?<\/h2>\n

Her b\u00fcy\u00fckl\u00fckteki i\u015fletme, ge\u00e7im kaynaklar\u0131n\u0131 tehdit eden say\u0131s\u0131z sorunla kar\u015f\u0131 kar\u015f\u0131ya. Ancak haberler o kadar da i\u00e7 karart\u0131c\u0131 de\u011fil. 4 g\u00fcnl\u00fck \u00e7al\u0131\u015fma haftas\u0131, pek \u00e7ok ki\u015fi i\u00e7in endi\u015fe verici olsa da, hem i\u015fletmeler hem de \u00e7al\u0131\u015fanlar i\u00e7in pek \u00e7ok olumlu y\u00f6n sunuyor. Bu denemeye kat\u0131lan kurulu\u015flar \u00fcretkenli\u011fin artt\u0131\u011f\u0131n\u0131 bildirmi\u015ftir. \u00c7al\u0131\u015fanlar daha iyi bir i\u015f-ya\u015fam dengesinin tad\u0131n\u0131 \u00e7\u0131kar\u0131yor ve bu da \u00e7al\u0131\u015fanlar\u0131n elde tutulmas\u0131n\u0131 ve sadakatini art\u0131rmada kilit rol oynuyor.<\/p>\n

Hayat pahal\u0131l\u0131\u011f\u0131 krizi, halihaz\u0131rda i\u015fletmeleri ve t\u00fcketicileri etkileyen bir\u00e7ok sorunu daha da derinle\u015ftirdi. Bu sorunlar\u0131n \u00fcstesinden gelebilmek i\u00e7in i\u015fletmeler stratejik davranmal\u0131d\u0131r. \u0130\u015fg\u00fcc\u00fc ve kaynak maliyetleriniz nedeniyle fiyatlar\u0131n\u0131z y\u00fckseliyorsa, m\u00fc\u015fterilerinize kar\u015f\u0131 d\u00fcr\u00fcst olun. Pazarlama gibi alanlarda maliyetleri d\u00fc\u015f\u00fcrmek cazip gelse de, kalabal\u0131k bir pazarda rekabet edebilmek i\u00e7in bu alanlarda g\u00fc\u00e7lenmek daha hayati hale gelecektir.<\/p>\n

\"\"<\/a><\/p>\n

Bir \u00f6nceki anketimiz, i\u015fletmelerin neredeyse d\u00f6rtte \u00fc\u00e7\u00fcn\u00fcn 2022 y\u0131l\u0131nda pazarlama harcamalar\u0131n\u0131 art\u0131rmay\u0131 planlad\u0131\u011f\u0131n\u0131 ortaya koydu. Bu, yeni y\u0131l boyunca devam eden ekonomik belirsizli\u011fe ra\u011fmen ger\u00e7ekle\u015fti.<\/p>\n

A\u00e7\u0131k\u00e7a g\u00f6r\u00fcl\u00fcyor ki i\u015fletmeler, ister bas\u0131l\u0131 pazarlama yoluyla olsun, pazarlaman\u0131n de\u011ferini g\u00f6r\u00fcyorlar. el ilanlar\u0131 ve bro\u015f\u00fcrler<\/a>dijital pazarlama veya her ikisinin bir kar\u0131\u015f\u0131m\u0131.<\/p>\n

El ilanlar\u0131n\u0131n i\u015finizi nas\u0131l geli\u015ftirebilece\u011fini merak ediyorsan\u0131z el i\u0307lanlari neden hala etki\u0307li\u0307<\/a> Burada.<\/p>\n

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 <\/p>","protected":false},"excerpt":{"rendered":"

A 4-day work week, Brexit and the cost-of-living crisis. These are some of the biggest issues facing Businesses in the UK, according to a recent survey we conducted. Only 4.5% of organisations believe Brexit has been good for their business. Equally, over half would consider implementing a 4-day work week following the successful completion of […]<\/p>\n","protected":false},"author":154,"featured_media":73081,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[547],"tags":[],"class_list":{"0":"post-73079","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business-marketing"},"acf":[],"yoast_head":"\nBusinesses United On Brexit But Divided On The 4-Day Work Week<\/title>\n<meta name=\"description\" content=\"A 4-day work week, Brexit and the cost-of-living crisis. 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