{"id":73237,"date":"2023-01-11T08:08:14","date_gmt":"2023-01-11T08:08:14","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=73237"},"modified":"2023-01-11T08:09:49","modified_gmt":"2023-01-11T08:09:49","slug":"erik-guzeli","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/tr\/customer-stories\/plum-belle\/","title":{"rendered":"M\u00fc\u015fteri Hikayeleri: Plum & Belle"},"content":{"rendered":"
<\/div>

Karantina s\u0131ras\u0131nda bir i\u015f kurmak bir\u00e7ok ki\u015fi taraf\u0131ndan bir kumar olarak g\u00f6r\u00fclebilirdi.<\/p>\n

Pek \u00e7ok ki\u015fi g\u00fcnl\u00fck rutinlerinin sona erdi\u011fini g\u00f6r\u00fcrken, baz\u0131lar\u0131 i\u00e7in yeni f\u0131rsatlar ortaya \u00e7\u0131kt\u0131.<\/p>\n

Ortamda belirsizlik havas\u0131 hakimken, baz\u0131lar\u0131 bu bo\u015f zaman\u0131 karantina sonras\u0131 hayatlar\u0131n\u0131 hayal etmek, planlamak ve d\u00fczenlemek i\u00e7in kulland\u0131.<\/p>\n

\u0130\u015fte bu d\u00f6nemde T\u00fcrkiye'de Plum & Belle<\/a> \u015f\u0131k ve s\u00fcrd\u00fcr\u00fclebilir \u00e7evrimi\u00e7i ya\u015fam tarz\u0131 buti\u011fi hayata ge\u00e7erken ekildi.<\/p>\n

Plum & Belle<\/strong><\/h2>\n

Plum & Belle, daha s\u00fcrd\u00fcr\u00fclebilir ve ayn\u0131 zamanda daha az \u015f\u0131k ya\u015famay\u0131 kolayla\u015ft\u0131rmay\u0131 misyon edinmi\u015f bir online butiktir.<\/p>\n

May\u0131s 2020'de iki arkada\u015f taraf\u0131ndan kurulan bu \u00e7arp\u0131c\u0131 \u00e7evrimi\u00e7i ma\u011faza, \u00e7e\u015fitli moda, m\u00fccevher, cilt bak\u0131m\u0131 ve ev e\u015fyalar\u0131 sat\u0131yor.<\/p>\n

\u015eu anda tek y\u00f6netmen olan Lucy Williams, tutku projesini m\u00fcmk\u00fcn oldu\u011funca \u00e7ok ki\u015fiye duyurmak i\u00e7in elinden geleni yap\u0131yor.<\/p>\n

Moda alan\u0131nda 25 y\u0131ll\u0131k bir deneyime ve s\u00fcrd\u00fcr\u00fclebilirlik konusunda bir hevese sahip olan Lucy, bir\u00e7ok markan\u0131n ye\u015fil kimliklerini bo\u015f s\u00f6zlerle hayk\u0131rmas\u0131 ve \u00f6zl\u00fc bir \u015feyden ziyade bir kutu i\u015faretleme egzersizi \u00fcretmesi nedeniyle cesaretini yitirdi.<\/p>\n

\"\"<\/a><\/p>\n

Ekolojik konularda yarg\u0131lay\u0131c\u0131 bir tutum sergilememe konusunda istekli olsa da Lucy, ger\u00e7ek s\u00fcrd\u00fcr\u00fclebilirli\u011fi markas\u0131n\u0131n ana oda\u011f\u0131 haline getirmeye kararl\u0131yd\u0131.<\/p>\n

Sohbete daha hafif bir dokunu\u015f getirme ve bir\u00e7ok markan\u0131n s\u00fcrd\u00fcr\u00fclebilirlik bayra\u011f\u0131n\u0131 sallarken kulland\u0131\u011f\u0131 baz\u0131 sert mesajlardan uzakla\u015fma f\u0131rsat\u0131 g\u00f6rd\u00fc.<\/p>\n

Lucy \u015f\u00f6yle dedi: \"S\u00fcrd\u00fcr\u00fclebilir olmak genellikle olumsuz bir \u015fey olarak etiketleniyor. \u0130nsanlara genellikle '\u015fundan vazge\u00e7meleri' ya da 'bunu kullanmay\u0131 b\u0131rakmalar\u0131' \u00f6neriliyor ancak bu, insanlar\u0131 davran\u0131\u015flar\u0131n\u0131 de\u011fi\u015ftirmeye te\u015fvik etmek i\u00e7in yanl\u0131\u015f bir psikolojik bak\u0131\u015f a\u00e7\u0131s\u0131 gibi geliyor.<\/p>\n

\"Daha d\u00fc\u015f\u00fcnceli davranarak hem \u00e7evre dostu olabilir hem de hi\u00e7bir fedakarl\u0131ktan ka\u00e7\u0131nmadan s\u00fcrd\u00fcr\u00fclebilir bir \u015fekilde etraf\u0131n\u0131z\u0131 g\u00fczel \u015feylerle \u00e7evreleyebilirsiniz.\"<\/p>\n

Zorluklar\u0131n \u00fcstesinden gelmek<\/strong><\/h2>\n

Karantina s\u0131ras\u0131nda bir start-up olu\u015fturmak benzersiz ve benzeri g\u00f6r\u00fclmemi\u015f zorluklar ortaya \u00e7\u0131kard\u0131.<\/p>\n

Demir gibi bir irade ve \u00f6ng\u00f6r\u00fclemeyen engellere kar\u015f\u0131 tepki verme \u00e7evikli\u011fi, herhangi bir i\u015fe ba\u015flarken, ama \u00f6zellikle de pandemi s\u0131ras\u0131nda hayati \u00f6nem ta\u015f\u0131yan \u00f6zelliklerdir.<\/p>\n

Ancak, bu \u00f6zellikler Lucy'ye yard\u0131mc\u0131 oldu ve bu ek gerginliklerin geli\u015fmesine yard\u0131mc\u0131 oldu\u011funu g\u00f6rd\u00fc.<\/p>\n

Dedi ki: \"\u015eahsen, tecrit s\u0131ras\u0131nda ba\u015flaman\u0131n \u00fczerimdeki bask\u0131y\u0131 biraz azaltt\u0131\u011f\u0131n\u0131 g\u00f6rd\u00fcm.<\/p>\n

\"Bu sadece beklentileri azaltmakla kalmad\u0131, ayn\u0131 zamanda bana Plum & Belle'i d\u00fc\u015f\u00fcnmek, nefes almak, planlamak ve organize etmek i\u00e7in daha fazla zaman verdi.\"<\/p>\n

Daha az bask\u0131, Lucy'nin markas\u0131n\u0131 yava\u015f \u00e7al\u0131\u015fan biri olarak in\u015fa etmesini sa\u011flad\u0131.<\/p>\n

Pandemi s\u0131ras\u0131nda bir i\u015f kurman\u0131n baz\u0131 avantajlar\u0131 vard\u0131.<\/p>\n

Lucy \u015funlar\u0131 ekledi: \"Tecridin baz\u0131 yan faydalar\u0131 da oldu. Ki\u015fisel olarak bana daha fazla alan, huzur ve d\u00fc\u015f\u00fcnmek i\u00e7in zaman kazand\u0131rd\u0131\u011f\u0131n\u0131 g\u00f6rd\u00fcm.\"<\/p>\n

Zorluklar\u0131n \u00fcstesinden gelmek<\/strong><\/h2>\n

\"\"<\/a><\/p>\n

Moda ve s\u00fcrd\u00fcr\u00fclebilirlik alan\u0131nda ge\u00e7mi\u015fi olan eski bir blog yazar\u0131 olarak Lucy, geli\u015fmekte olan bir i\u015fletmenin sosyal medya boyutuyla ilgili deneyime de sahipti.<\/p>\n

Bununla birlikte, ilk kez kendini kapt\u0131rmas\u0131 gereken bir\u00e7ok husus vard\u0131.<\/p>\n

Butik bir perakendeci olarak Lucy ba\u015fkalar\u0131n\u0131n \u00fcr\u00fcnlerini de sat\u0131yor. Bu durum, tedarik\u00e7ilerinin ba\u015far\u0131s\u0131 i\u00e7in de belirli bir sorumluluk hissetti\u011fi i\u00e7in yeni bir bask\u0131 yaratt\u0131.<\/p>\n

Di\u011fer markalar\u0131 kendi etik anlay\u0131\u015f\u0131yla e\u015fle\u015ftirmek de zor oldu. Plum & Belle'in s\u00fcrd\u00fcr\u00fclebilirli\u011fi konusunda kat\u0131 kurallar koyan Lucy, di\u011fer \u015firketlerle ortakl\u0131k kurarken g\u00fc\u00e7l\u00fc bir iradeye sahip olmak zorundayd\u0131:<\/p>\n

\"Ortakl\u0131k yapmak istedi\u011fim \u00e7ok say\u0131da g\u00fczel marka buldum, ancak bir\u00e7o\u011fu ba\u011fl\u0131 kalaca\u011f\u0131ma s\u00f6z verdi\u011fim s\u00fcrd\u00fcr\u00fclebilirlik kurallar\u0131na tam olarak uymuyordu.<\/p>\n

\"Onlarla \u00e7al\u0131\u015fmak kolay olabilirdi ama bu, a\u015fa\u011f\u0131 inmek istemedi\u011fim kaygan bir zemin! Misyonum konusunda \u00e7ok tutkuluyum, bu y\u00fczden silahlar\u0131ma sad\u0131k kal\u0131yorum.\"<\/p>\n

G\u00fc\u00e7l\u00fc \u00e7evresel de\u011ferlere sahip bir marka olmak, kendine \u00f6zg\u00fc zorluklar\u0131 da beraberinde getiriyor.<\/p>\n

Lucy \u015funlar\u0131 ekledi: \"S\u00fcrd\u00fcr\u00fclebilirlik markas\u0131 olmak kendi bask\u0131s\u0131n\u0131 da beraberinde getiriyor, yani 'S\u00fcrd\u00fcr\u00fclebilirlik konusunda do\u011fru \u015feyleri mi s\u00f6yl\u00fcyorsunuz?\"<\/p>\n

Yay i\u00e7in yeni teller<\/strong><\/h2>\n

Yeni bir i\u015fletme sahibi olarak Lucy, baz\u0131 alanlarda ge\u00e7mi\u015f deneyimlere sahipti, ancak di\u011ferlerinde bir ders kitab\u0131 a\u00e7mas\u0131 ve s\u0131f\u0131rdan \u00f6\u011frenmesi gerekiyordu.<\/p>\n

Yeni bir i\u015fletmeyi y\u00f6netmek yeterince zor de\u011filmi\u015f gibi Lucy, operasyonunun t\u00fcm y\u00f6nlerine hakim olmas\u0131n\u0131 sa\u011flayacak yeni beceriler edinmeyi kafas\u0131na koydu. Bu beceriler aras\u0131nda \u00e7ok platformlu e-ticaret sistemlerini kullanmay\u0131 \u00f6\u011frenmek ve hatta biraz kod yazmaya ba\u015flamak da vard\u0131!<\/p>\n

Shopify, kafas\u0131n\u0131 toparlamas\u0131 gerekenler listesinde \u00fcst s\u0131ralardayd\u0131. Bu, Lucy gibi i\u015fletme sahiplerinin i\u015flerini ba\u015flatabilecekleri, b\u00fcy\u00fctebilecekleri ve y\u00f6netebilecekleri \u00e7evrimi\u00e7i ma\u011fazalar\u0131n\u0131 olu\u015fturmalar\u0131na ve \u00f6zelle\u015ftirmelerine olanak tan\u0131yan bir platformdur.<\/p>\n

Tamamen bulut tabanl\u0131 bu \u00e7\u00f6z\u00fcm, m\u00fc\u015fterilerin \u00fcr\u00fcnlerini web'den mobile, y\u00fcz y\u00fcze sat\u0131\u015ftan pop-up ma\u011fazalara ve tabii ki sosyal medyaya kadar \u00e7e\u015fitli yerlerde satmalar\u0131na olanak tan\u0131yor.<\/p>\n

Bazen ne zaman yard\u0131m isteyece\u011finizi bilmek \u00f6nemlidir. Yeni numaralar \u00f6\u011frenmek \u00f6nemlidir ancak bir i\u015f kurarken \u00e7ok fazla \u015fey yapmak bunalt\u0131c\u0131 olabilir. Sonu\u00e7 olarak, Lucy'nin art\u0131k markas\u0131n\u0131 duyurmas\u0131na yard\u0131mc\u0131 olmas\u0131 i\u00e7in kendisi i\u00e7in \u00e7al\u0131\u015fan bir PR ajans\u0131 var.<\/p>\n

S\u00fcrd\u00fcr\u00fclebilir bask\u0131<\/strong><\/h2>\n

B\u00f6ylesine g\u00fc\u00e7l\u00fc bir s\u00fcrd\u00fcr\u00fclebilirlik duru\u015funa sahip olan Lucy'nin ayn\u0131 fikirde olan bir bask\u0131 orta\u011f\u0131na ihtiyac\u0131 vard\u0131. Neyse ki, buldu\u011fu Solopress Green serisi<\/a> Bu da Plum & Belle'in misyonuyla birebir \u00f6rt\u00fc\u015f\u00fcyor.<\/p>\n

Lucy \u015funlar\u0131 s\u00f6yledi: \"Ye\u015fil \u00fcr\u00fcn yelpazesini ger\u00e7ekten \u00e7ok seviyorum, \u00f6zellikle de t\u00fcm \u00fcr\u00fcnlerin karbon dengelemeli olmas\u0131 nedeniyle. Bu \u00fcr\u00fcnler markamla ger\u00e7ekten uyumlu.\"<\/p>\n

Markal\u0131 Plum & Belle Kartpostallar\u0131<\/a> m\u00fc\u015fterilerinin ho\u015funa gitti.<\/p>\n

\"\"<\/a><\/p>\n

\u015e\u00f6yle ekledi: \"Ye\u015fil Kartpostallar \u00e7ok g\u00fczel, onlar\u0131 \u00e7\u0131lg\u0131nca da\u011f\u0131t\u0131yorum!<\/p>\n

\"Her zaman y\u00fczlerine bir g\u00fcl\u00fcmseme getiriyorlar! Ger\u00e7ekten faydal\u0131, nazik bir pazarlama arac\u0131. Bunlar\u0131 fuarlarda ve etkinliklerde insanlara da\u011f\u0131t\u0131yorum ve g\u00f6nderdi\u011fim her sipari\u015fe bir tane ekliyorum.\"<\/p>\n

Lucy, Solopress ile ya\u015fad\u0131\u011f\u0131 deneyim hakk\u0131nda bilgi verdi. Dedi ki: \"OMG destek inan\u0131lmazd\u0131!<\/p>\n

\"Deste\u011fe ihtiyac\u0131m oldu\u011funda bir insanla konu\u015fmak \u00e7ok g\u00fczeldi. M\u00fc\u015fteri hizmetlerinin y\u00f6nlendirmesi h\u0131zl\u0131 ve yard\u0131mc\u0131 oldu, \u00f6zellikle de resmimi y\u00fcklemekte zorland\u0131\u011f\u0131mda.\"<\/p>\n

Gelece\u011fe bak\u0131\u015f<\/strong><\/h2>\n

Lucy, g\u00fcn\u00fcm\u00fcz ikliminin i\u015fini nas\u0131l etkiledi\u011fini tart\u0131\u015f\u0131rken a\u00e7\u0131k s\u00f6zl\u00fcyd\u00fc:<\/p>\n

\"Hayat pahal\u0131l\u0131\u011f\u0131 krizinde oldu\u011fumuz i\u00e7in insanlar daha se\u00e7ici al\u0131\u015fveri\u015f yap\u0131yor. Satt\u0131\u011f\u0131m hi\u00e7bir \u015fey temel ihtiya\u00e7 olarak s\u0131n\u0131fland\u0131r\u0131lmad\u0131\u011f\u0131 i\u00e7in online trafik azald\u0131.<\/p>\n

\"Neyse ki, daha fazla insanla y\u00fcz y\u00fcze g\u00f6r\u00fc\u015f\u00fcyorum ve bu da bana satt\u0131\u011f\u0131m\u0131z her \u00fcr\u00fcn\u00fcn arkas\u0131ndaki hikayeyi a\u00e7\u0131klamak i\u00e7in harika bir f\u0131rsat veriyor, b\u00f6ylece \u00fcr\u00fcnlerimizin g\u00fczelli\u011fini kendi g\u00f6zlerinin \u00f6n\u00fcnde deneyimleyebiliyorlar.<\/p>\n

\"Ekonominin genelini hissediyorum, bu y\u00fczden b\u00fcy\u00fck resim benim gibi bir Joe Bloggs i\u00e7in zor ve daha karma\u015f\u0131k.\"<\/p>\n

Lucy, markas\u0131n\u0131 ve satt\u0131\u011f\u0131 \u00fcr\u00fcnleri ne kadar \u00e7ok sevdi\u011fini gururla ifade etti. Plum & Belle'in misyonuna olan inanc\u0131 sars\u0131lmaz ve takdire \u015fayan.<\/p>\n

Plum & Belle zaten d\u00fc\u015f\u00fck at\u0131kl\u0131 bir \u015firket, ancak s\u0131f\u0131r at\u0131k olmak i\u00e7in \u00e7al\u0131\u015f\u0131yorlar.<\/p>\n

2023 y\u0131l\u0131nda i\u015fletme i\u00e7in b\u00fcy\u00fck bir de\u011fi\u015fim ve s\u00fcrd\u00fcr\u00fclebilirlik duru\u015flar\u0131nda bir ba\u015fka evrim ya\u015fand\u0131; art\u0131k s\u0131f\u0131r i\u015flenmemi\u015f plastik kullan\u0131yorlar.<\/p>\n

H\u00fck\u00fcmetin iklim de\u011fi\u015fikli\u011fine y\u00f6nelik mevcut hedefleri nedeniyle Lucy, de\u011fi\u015fiklikleri daha h\u0131zl\u0131 yapma konusunda bask\u0131 hissediyor.<\/p>\n

Lucy'nin mesaj\u0131 \u00e7ok g\u00fc\u00e7l\u00fc. Hem \u015f\u0131k hem de s\u00fcrd\u00fcr\u00fclebilir bir ya\u015fam s\u00fcrmenin kolayl\u0131kla ba\u015far\u0131labilece\u011fini herkese g\u00f6steriyor.<\/p>","protected":false},"excerpt":{"rendered":"

Starting a business during lockdown would have been considered a gamble by many. While many saw their daily routines furloughed, for some it saw new opportunities arise. With the climate filled with an air of uncertainty, some used this free time as a period to dream, plan and organise their life after the lockdown. It […]<\/p>\n","protected":false},"author":154,"featured_media":73241,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[557],"tags":[884],"class_list":{"0":"post-73237","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-customer-stories","8":"tag-postcards"},"acf":[],"yoast_head":"\nCustomer Stories - Plum & Belle<\/title>\n<meta name=\"description\" content=\"Plum & Belle is an online boutique on a mission to make it easier to live more sustainably, yet no less stylishly.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.solopress.com\/blog\/tr\/musteri\u0307-hi\u0307kayeleri\u0307\/erik-guzeli\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Customer Stories - Plum & Belle\" \/>\n<meta property=\"og:description\" content=\"Plum & Belle is an online boutique on a mission to make it easier to live more sustainably, yet no less stylishly.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.solopress.com\/blog\/tr\/musteri\u0307-hi\u0307kayeleri\u0307\/erik-guzeli\/\" \/>\n<meta property=\"og:site_name\" content=\"The Latest Print and Design News | Solopress\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Solopress\" \/>\n<meta property=\"article:published_time\" content=\"2023-01-11T08:08:14+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-01-11T08:09:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2023\/01\/1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Jake Ross\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@solopress\" \/>\n<meta name=\"twitter:site\" content=\"@solopress\" \/>\n<meta name=\"twitter:label1\" content=\"Yazan:\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jake Ross\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tahmini okuma s\u00fcresi\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 dakika\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.solopress.com\/blog\/customer-stories\/plum-belle\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/customer-stories\/plum-belle\/\"},\"author\":{\"name\":\"Jake Ross\",\"@id\":\"https:\/\/www.solopress.com\/blog\/#\/schema\/person\/86438061b6921d896a81194a55080684\"},\"headline\":\"Customer Stories: Plum & Belle\",\"datePublished\":\"2023-01-11T08:08:14+00:00\",\"dateModified\":\"2023-01-11T08:09:49+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/customer-stories\/plum-belle\/\"},\"wordCount\":1196,\"publisher\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/customer-stories\/plum-belle\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2023\/01\/1.jpg\",\"keywords\":[\"Postcards\"],\"articleSection\":[\"Customer Stories\"],\"inLanguage\":\"tr\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.solopress.com\/blog\/customer-stories\/plum-belle\/\",\"url\":\"https:\/\/www.solopress.com\/blog\/customer-stories\/plum-belle\/\",\"name\":\"Customer Stories - Plum & Belle\",\"isPartOf\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/customer-stories\/plum-belle\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/customer-stories\/plum-belle\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2023\/01\/1.jpg\",\"datePublished\":\"2023-01-11T08:08:14+00:00\",\"dateModified\":\"2023-01-11T08:09:49+00:00\",\"description\":\"Plum & Belle is an online boutique on a mission to make it easier to live more sustainably, yet no less stylishly.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/customer-stories\/plum-belle\/#breadcrumb\"},\"inLanguage\":\"tr\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.solopress.com\/blog\/customer-stories\/plum-belle\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"tr\",\"@id\":\"https:\/\/www.solopress.com\/blog\/customer-stories\/plum-belle\/#primaryimage\",\"url\":\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2023\/01\/1.jpg\",\"contentUrl\":\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2023\/01\/1.jpg\",\"width\":900,\"height\":675},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.solopress.com\/blog\/customer-stories\/plum-belle\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Blog\",\"item\":\"https:\/\/www.solopress.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Customer Stories: Plum & Belle\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.solopress.com\/blog\/#website\",\"url\":\"https:\/\/www.solopress.com\/blog\/\",\"name\":\"The Latest Print and Design News | Solopress\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.solopress.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"tr\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.solopress.com\/blog\/#organization\",\"name\":\"Solopress\",\"url\":\"https:\/\/www.solopress.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"tr\",\"@id\":\"https:\/\/www.solopress.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2017\/06\/solopress-logo-no-tagline@2x.png\",\"contentUrl\":\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2017\/06\/solopress-logo-no-tagline@2x.png\",\"width\":428,\"height\":88,\"caption\":\"Solopress\"},\"image\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/Solopress\",\"https:\/\/x.com\/solopress\",\"https:\/\/instagram.com\/solopress\/\",\"https:\/\/www.linkedin.com\/company\/solopress\",\"https:\/\/uk.pinterest.com\/solopress\/\",\"https:\/\/www.youtube.com\/user\/solopress\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.solopress.com\/blog\/#\/schema\/person\/86438061b6921d896a81194a55080684\",\"name\":\"Jake Ross\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"tr\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/97ff332c68b712fc4f6e179f11f1b65fb3ae3d18ec6c0115eb15220bdbbdf414?s=96&r=g\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/97ff332c68b712fc4f6e179f11f1b65fb3ae3d18ec6c0115eb15220bdbbdf414?s=96&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/97ff332c68b712fc4f6e179f11f1b65fb3ae3d18ec6c0115eb15220bdbbdf414?s=96&r=g\",\"caption\":\"Jake Ross\"},\"url\":\"https:\/\/www.solopress.com\/blog\/tr\/author\/jake-ross\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"M\u00fc\u015fteri Hikayeleri - Plum & Belle","description":"Plum & Belle, daha s\u00fcrd\u00fcr\u00fclebilir ve ayn\u0131 zamanda daha az \u015f\u0131k ya\u015famay\u0131 kolayla\u015ft\u0131rmay\u0131 misyon edinmi\u015f bir online butiktir.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.solopress.com\/blog\/tr\/musteri\u0307-hi\u0307kayeleri\u0307\/erik-guzeli\/","og_locale":"tr_TR","og_type":"article","og_title":"Customer Stories - Plum & Belle","og_description":"Plum & Belle is an online boutique on a mission to make it easier to live more sustainably, yet no less stylishly.","og_url":"https:\/\/www.solopress.com\/blog\/tr\/musteri\u0307-hi\u0307kayeleri\u0307\/erik-guzeli\/","og_site_name":"The Latest Print and Design News | Solopress","article_publisher":"https:\/\/www.facebook.com\/Solopress","article_published_time":"2023-01-11T08:08:14+00:00","article_modified_time":"2023-01-11T08:09:49+00:00","og_image":[{"width":900,"height":675,"url":"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2023\/01\/1.jpg","type":"image\/jpeg"}],"author":"Jake Ross","twitter_card":"summary_large_image","twitter_creator":"@solopress","twitter_site":"@solopress","twitter_misc":{"Yazan:":"Jake Ross","Tahmini okuma s\u00fcresi":"6 dakika"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.solopress.com\/blog\/customer-stories\/plum-belle\/#article","isPartOf":{"@id":"https:\/\/www.solopress.com\/blog\/customer-stories\/plum-belle\/"},"author":{"name":"Jake Ross","@id":"https:\/\/www.solopress.com\/blog\/#\/schema\/person\/86438061b6921d896a81194a55080684"},"headline":"Customer Stories: Plum & Belle","datePublished":"2023-01-11T08:08:14+00:00","dateModified":"2023-01-11T08:09:49+00:00","mainEntityOfPage":{"@id":"https:\/\/www.solopress.com\/blog\/customer-stories\/plum-belle\/"},"wordCount":1196,"publisher":{"@id":"https:\/\/www.solopress.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.solopress.com\/blog\/customer-stories\/plum-belle\/#primaryimage"},"thumbnailUrl":"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2023\/01\/1.jpg","keywords":["Postcards"],"articleSection":["Customer Stories"],"inLanguage":"tr"},{"@type":"WebPage","@id":"https:\/\/www.solopress.com\/blog\/customer-stories\/plum-belle\/","url":"https:\/\/www.solopress.com\/blog\/customer-stories\/plum-belle\/","name":"M\u00fc\u015fteri Hikayeleri - Plum & Belle","isPartOf":{"@id":"https:\/\/www.solopress.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.solopress.com\/blog\/customer-stories\/plum-belle\/#primaryimage"},"image":{"@id":"https:\/\/www.solopress.com\/blog\/customer-stories\/plum-belle\/#primaryimage"},"thumbnailUrl":"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2023\/01\/1.jpg","datePublished":"2023-01-11T08:08:14+00:00","dateModified":"2023-01-11T08:09:49+00:00","description":"Plum & Belle, daha s\u00fcrd\u00fcr\u00fclebilir ve ayn\u0131 zamanda daha az \u015f\u0131k ya\u015famay\u0131 kolayla\u015ft\u0131rmay\u0131 misyon edinmi\u015f bir online butiktir.","breadcrumb":{"@id":"https:\/\/www.solopress.com\/blog\/customer-stories\/plum-belle\/#breadcrumb"},"inLanguage":"tr","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.solopress.com\/blog\/customer-stories\/plum-belle\/"]}]},{"@type":"ImageObject","inLanguage":"tr","@id":"https:\/\/www.solopress.com\/blog\/customer-stories\/plum-belle\/#primaryimage","url":"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2023\/01\/1.jpg","contentUrl":"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2023\/01\/1.jpg","width":900,"height":675},{"@type":"BreadcrumbList","@id":"https:\/\/www.solopress.com\/blog\/customer-stories\/plum-belle\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Blog","item":"https:\/\/www.solopress.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Customer Stories: Plum & Belle"}]},{"@type":"WebSite","@id":"https:\/\/www.solopress.com\/blog\/#website","url":"https:\/\/www.solopress.com\/blog\/","name":"En Son Bask\u0131 ve Tasar\u0131m Haberleri | Solopress","description":"","publisher":{"@id":"https:\/\/www.solopress.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.solopress.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"tr"},{"@type":"Organization","@id":"https:\/\/www.solopress.com\/blog\/#organization","name":"Solopress","url":"https:\/\/www.solopress.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"tr","@id":"https:\/\/www.solopress.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2017\/06\/solopress-logo-no-tagline@2x.png","contentUrl":"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2017\/06\/solopress-logo-no-tagline@2x.png","width":428,"height":88,"caption":"Solopress"},"image":{"@id":"https:\/\/www.solopress.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Solopress","https:\/\/x.com\/solopress","https:\/\/instagram.com\/solopress\/","https:\/\/www.linkedin.com\/company\/solopress","https:\/\/uk.pinterest.com\/solopress\/","https:\/\/www.youtube.com\/user\/solopress"]},{"@type":"Person","@id":"https:\/\/www.solopress.com\/blog\/#\/schema\/person\/86438061b6921d896a81194a55080684","name":"Jake Ross","image":{"@type":"ImageObject","inLanguage":"tr","@id":"https:\/\/secure.gravatar.com\/avatar\/97ff332c68b712fc4f6e179f11f1b65fb3ae3d18ec6c0115eb15220bdbbdf414?s=96&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/97ff332c68b712fc4f6e179f11f1b65fb3ae3d18ec6c0115eb15220bdbbdf414?s=96&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/97ff332c68b712fc4f6e179f11f1b65fb3ae3d18ec6c0115eb15220bdbbdf414?s=96&r=g","caption":"Jake Ross"},"url":"https:\/\/www.solopress.com\/blog\/tr\/author\/jake-ross\/"}]}},"jetpack_featured_media_url":"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2023\/01\/1.jpg","_links":{"self":[{"href":"https:\/\/www.solopress.com\/blog\/tr\/wp-json\/wp\/v2\/posts\/73237","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.solopress.com\/blog\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.solopress.com\/blog\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.solopress.com\/blog\/tr\/wp-json\/wp\/v2\/users\/154"}],"replies":[{"embeddable":true,"href":"https:\/\/www.solopress.com\/blog\/tr\/wp-json\/wp\/v2\/comments?post=73237"}],"version-history":[{"count":5,"href":"https:\/\/www.solopress.com\/blog\/tr\/wp-json\/wp\/v2\/posts\/73237\/revisions"}],"predecessor-version":[{"id":73250,"href":"https:\/\/www.solopress.com\/blog\/tr\/wp-json\/wp\/v2\/posts\/73237\/revisions\/73250"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.solopress.com\/blog\/tr\/wp-json\/wp\/v2\/media\/73241"}],"wp:attachment":[{"href":"https:\/\/www.solopress.com\/blog\/tr\/wp-json\/wp\/v2\/media?parent=73237"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.solopress.com\/blog\/tr\/wp-json\/wp\/v2\/categories?post=73237"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.solopress.com\/blog\/tr\/wp-json\/wp\/v2\/tags?post=73237"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}