{"id":73290,"date":"2023-01-27T15:09:00","date_gmt":"2023-01-27T15:09:00","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=73290"},"modified":"2023-07-27T21:49:38","modified_gmt":"2023-07-27T20:49:38","slug":"farnham-chiropractic-wellness-kapi-birakma-kampanyasi-pt-2","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/tr\/customer-stories\/farnham-chiropractic-wellness-a-door-drop-campaign-pt-2\/","title":{"rendered":"Farnham Chiropractic Wellness: kap\u0131 b\u0131rakma kampanyas\u0131 Pt 2"},"content":{"rendered":"
<\/div>

\u0130\u00e7inde Bu kap\u0131 b\u0131rakma kampanyas\u0131na ili\u015fkin serimizin 1. b\u00f6l\u00fcm\u00fc<\/a>Farnham Chiropractic Wellness'\u0131 ve onlar\u0131n \u00d6m\u00fcr ortas\u0131 MOT hizmeti<\/a>. Kiroprakt\u00f6r ve i\u015fletme sahibi Grant Pretorius'un kap\u0131ya b\u0131rakma kampanyas\u0131n\u0131n yeni bir kitleye ula\u015fmas\u0131na nas\u0131l yard\u0131mc\u0131 olabilece\u011fini tespit etti\u011fini \u00f6\u011frendik. Ayr\u0131ca, do\u011frudan posta yoluyla da\u011f\u0131t\u0131m i\u00e7in \u00f6zel olarak optimize edilmi\u015f bir El \u0130lan\u0131 tasar\u0131m\u0131na nas\u0131l ula\u015ft\u0131\u011f\u0131m\u0131za da ayr\u0131nt\u0131l\u0131 bir \u015fekilde bakt\u0131k.<\/span><\/p>\n

\"\"<\/a><\/p>\n

Bask\u0131ya haz\u0131r resimlerin y\u00fcklenmeye haz\u0131r olmas\u0131yla birlikte, ba\u015far\u0131l\u0131 bir do\u011frudan posta veya DM kampanyas\u0131 olu\u015fturman\u0131n sonraki ad\u0131mlar\u0131na bakman\u0131n zaman\u0131 gelmi\u015fti. Solopress Kap\u0131dan Kap\u0131ya Bro\u015f\u00fcr Da\u011f\u0131t\u0131m\u0131 hizmetini kullanmak, Kampanya Olu\u015fturucu'ya a\u015fina olmak anlam\u0131na geliyordu. Bu araca sipari\u015f s\u00fcrecinde eri\u015filebiliyor ve hedef kitlenizi co\u011frafi b\u00f6lge, ya\u015f, hane tipi ve gelir dilimine g\u00f6re se\u00e7menize olanak tan\u0131yor.<\/span><\/p>\n

Kampanya Olu\u015fturucu<\/b><\/h2>\n

Grant, posta da\u011f\u0131t\u0131m\u0131 i\u00e7in do\u011fru adresleri hedeflerken, co\u011frafi b\u00f6lge; ya\u015f, hane tipi ve gelir gibi fakt\u00f6rleri kullanarak do\u011fru kitleye odaklanmal\u0131yd\u0131. Verimlilik, maliyetleri d\u00fc\u015f\u00fck tutman\u0131n anahtar\u0131d\u0131r ve bro\u015f\u00fcrler, sakinlerinin \u00e7ok uzakta oldu\u011fu, Orta Ya\u015f MOT'\u0131ndan yararlanmak i\u00e7in yanl\u0131\u015f ya\u015fta oldu\u011fu veya hizmet i\u00e7in \u00f6deme yapacak kaynaklara sahip olmad\u0131\u011f\u0131 bir adrese b\u0131rak\u0131l\u0131rsa bo\u015fa harcan\u0131r.<\/span><\/p>\n

\"\"<\/a><\/p>\n

Co\u011frafi<\/b><\/h2>\n

Ad\u0131ndan da anla\u015f\u0131laca\u011f\u0131 \u00fczere Farnham Chiropractic Wellness, Surrey'in Farnham kasabas\u0131nda yer almaktad\u0131r. Bu geli\u015fen G\u00fcrc\u00fc Pazar\u0131 kasabas\u0131 28 bin n\u00fcfusa sahiptir ve \u00e7evredeki bir dizi k\u00f6y i\u00e7in sosyal ve ticari bir merkez olarak hizmet vermektedir.<\/span><\/p>\n

Grant yerel m\u00fc\u015fteri taban\u0131n\u0131 geli\u015ftirmeye hevesliydi, bu nedenle yak\u0131ndaki hanelere odaklanmaya karar verdi. Bu do\u011frultuda, klini\u011fin adresinden itibaren 10 millik bir yar\u0131\u00e7ap se\u00e7ti. Bu alan GU9 7**, GU9 8**, GU9 9**, GU9 0**, GU10 1**, GU10 2**, GU10 3**, GU10 4** ve GU10 5** posta kodlar\u0131n\u0131 i\u00e7eriyordu.<\/span><\/p>\n

\"\"<\/a><\/p>\n

Campaign Builder, posta kodlar\u0131 biti\u015fik olmasa bile birden fazla alan se\u00e7menize olanak tan\u0131r - yani b\u00fcy\u00fck bir alan olu\u015fturmak yerine noktasal olarak da\u011f\u0131lm\u0131\u015f olsalar bile. \u00d6rne\u011fin, hedef kitleniz \u015fehir merkezleriyse Glasgow, Birmingham ve Manchester'daki \u015fehir merkezi posta kodlar\u0131n\u0131 ayn\u0131 kampanyan\u0131n bir par\u00e7as\u0131 olarak se\u00e7ebilirsiniz.<\/span><\/p>\n

\u00d6l\u00e7ek b\u00fcy\u00fctme<\/b><\/h2>\n

Kullanman\u0131n \u00e7ok y\u00f6nl\u00fc y\u00f6nlerinden biri <\/span>Kap\u0131dan Kap\u0131ya Bro\u015f\u00fcr Da\u011f\u0131t\u0131m hizmeti<\/span><\/a> Kampanyan\u0131z\u0131n \u00f6l\u00e7e\u011fi ve kapsam\u0131 tamamen sizin kontrol\u00fcn\u00fczdedir. Adres say\u0131s\u0131 minimum 7.500'\u00fcn \u00fczerinde ve maksimum 1.000.000'un alt\u0131nda oldu\u011fu s\u00fcrece, Kampanya Olu\u015fturucu arac\u0131l\u0131\u011f\u0131yla kampanyan\u0131z\u0131 diledi\u011finiz kadar haneyi kapsayacak \u015fekilde d\u00fczenleyebilirsiniz.\u00a0<\/span><\/p>\n

Kitlesi 1.000.000'dan fazla olan kampanyalar i\u00e7in customerservices@solopress.com adresinden veya 01702 460047 numaral\u0131 telefondan bizimle ileti\u015fime ge\u00e7ebilirsiniz; bu \u00f6l\u00e7ekteki bir kampanyan\u0131n gerektirdi\u011fi \u00f6zel ilgiyi size g\u00f6sterebiliriz.<\/span><\/p>\n

\"\"<\/a><\/p>\n

Grant, Farnham Chiropractic Wellness kampanyas\u0131 i\u00e7in toplam 24.000 hanede karar k\u0131ld\u0131 ve bu da b\u00fct\u00e7esine uygun makul bir kapsama alan\u0131 sa\u011flad\u0131.<\/span><\/p>\n

Memnun etmeyi hedeflemek<\/b><\/h2>\n

Herhangi bir pazarlama kampanyas\u0131 i\u00e7in hedeflemenin temel unsurlar\u0131ndan biri demografidir - oda\u011f\u0131n\u0131z\u0131 m\u00fc\u015fteriniz olma olas\u0131l\u0131\u011f\u0131 en y\u00fcksek olan insan t\u00fcrlerine y\u00f6neltmek.\u00a0<\/span><\/p>\n

Campaign Builder, bu temel filtreler aras\u0131nda hedefleme yap\u0131lmas\u0131na olanak tan\u0131r:<\/span><\/p>\n

Aileler<\/b><\/h3>\n

Bu kutunun i\u015faretlenmesi, pazarlamac\u0131lar\u0131n belirtilen alandaki t\u00fcm ailelere ula\u015fmas\u0131n\u0131 sa\u011flar. Belirtmek i\u00e7in daha fazla ayr\u0131nt\u0131ya inebilirsiniz: Otel Ebeveynleri, \u0130lkokul Ebeveynleri, Ortaokul Ebeveynleri veya Oyun Okulu Ebeveynleri.<\/span><\/p>\n

Erken D\u00f6nem Ya\u015fam<\/b><\/h3>\n

Bu grubun se\u00e7ilmesi hedef b\u00f6lgedeki gen\u00e7lere ula\u015f\u0131lmas\u0131n\u0131 sa\u011flar. Fledglings, Nest Builders ve Flown The Nest'e daha fazla odaklanabilirsiniz.<\/span><\/p>\n

Orta Ya\u015fam<\/b><\/h3>\n

Orta ya\u015fl\u0131 insanlardan olu\u015fan kazan\u00e7l\u0131 pazara giden yol. Hedefleyebilece\u011finiz alt gruplar aras\u0131nda Standart Olmayan Aileler, K\u0131s\u0131tlanmam\u0131\u015f \u00c7iftler ve Orta Ya\u015f Ba\u011f\u0131ms\u0131zlar bulunmaktad\u0131r.<\/span><\/p>\n

Sonraki Ya\u015fam<\/b><\/h3>\n

Pazarlamac\u0131lar, pazar\u0131n ya\u015fl\u0131 kesimine odaklan\u0131rken Bo\u015f Evliler veya K\u0131demli Tek Karar Vericiler aras\u0131nda se\u00e7im yapabilirler.<\/span><\/p>\n

Gelir Dilimi
\n<\/b><\/h3>\n

Kampanya Olu\u015fturucu, Y\u00fcksek Gelirli, Orta Gelirli veya D\u00fc\u015f\u00fck Gelirli haneleri hedeflemenizi sa\u011flar.<\/span><\/p>\n

M\u00fckemmel m\u00fc\u015fteri aday\u0131<\/b><\/h2>\n

Orta Ya\u015f MOT i\u00e7in, muhtemel hedef kitle hemen hemen ba\u015fl\u0131\u011f\u0131n i\u00e7ine yaz\u0131lm\u0131\u015ft\u0131r - 40-60 ya\u015f aral\u0131\u011f\u0131ndaki herkes. Orta ya\u015f, Kampanya Olu\u015fturucu'da kullan\u0131lan ya\u015f dilimlerinden biridir ve Grant'in di\u011ferlerini hari\u00e7 tutarak bu belirli kitleye hitap etmesine olanak tan\u0131r.<\/span><\/p>\n

\"\"<\/a><\/p>\n

Bu \u00f6zel hizmet i\u00e7in m\u00fc\u015fteri adaylar\u0131n\u0131n nitelendirilmesinde bir di\u011fer \u00f6nemli fakt\u00f6r de gelirdi. <\/span>De\u011ferlendirmenin derinlemesine olmas\u0131, klinik taraf\u0131ndan sunulan di\u011fer sa\u011fl\u0131k kontrolleri ve tedavilerden daha y\u00fcksek bir fiyat etiketine sahip oldu\u011fu anlam\u0131na gelir. \u00d6rne\u011fin kan tahlili i\u00e7in laboratuvar masraflar\u0131, fiyatland\u0131rman\u0131n arkas\u0131ndaki itici fakt\u00f6rd\u00fcr. Ancak bu testlerin \u00f6zel sekt\u00f6r arac\u0131l\u0131\u011f\u0131yla temin edilmesi, h\u0131z ve hizmet a\u00e7\u0131s\u0131ndan b\u00fcy\u00fck avantajlar sa\u011flamaktad\u0131r.<\/span><\/p>\n

Grant, Orta Ya\u015f MOT i\u00e7in hedef kitlesini, zenginlik ve kariyer pe\u015finde ko\u015fmak kar\u015f\u0131l\u0131\u011f\u0131nda sa\u011fl\u0131\u011f\u0131ndan belirli fedak\u00e2rl\u0131klar yapm\u0131\u015f bir profesyonel olarak hayal ediyor. Mid-life MOT, bu ki\u015filerin servetlerinin bir k\u0131sm\u0131n\u0131 sa\u011fl\u0131klar\u0131na geri yat\u0131r\u0131m yapmak i\u00e7in kullanmalar\u0131na olanak tan\u0131yor. Bu d\u00fc\u015f\u00fcnceyle Grant, Campaign Builder'\u0131 kullanarak Orta ve Y\u00fcksek gelirli hanelere kadar inebildi.<\/span><\/p>\n

B\u00fct\u00e7eye ba\u011fl\u0131 kalmak<\/b><\/h2>\n

Kampanya Olu\u015fturucu'nun bir di\u011fer kullan\u0131\u015fl\u0131 \u00f6zelli\u011fi de sipari\u015f vermeden \u00f6nce posta kodu alanlar\u0131n\u0131z\u0131, miktarlar\u0131n\u0131z\u0131 ve demografik \u00f6zelliklerinizi de\u011fi\u015ftirebilmenizdir. Yani b\u00fct\u00e7enizi belirleyebilir ve kapsam\u0131n\u0131z\u0131 buna g\u00f6re ayarlayabilir ya da hayalinizdeki kampanyay\u0131 planlay\u0131p maliyetini hesaplayabilirsiniz.<\/span><\/p>\n

Hangi \u015fekilde kullan\u0131rsan\u0131z kullan\u0131n, Kap\u0131dan Kap\u0131ya Bro\u015f\u00fcr Da\u011f\u0131t\u0131m\u0131<\/a> Solopress, do\u011frudan pazarlama materyallerinizi tek bir g\u00fcvenilir tedarik\u00e7iden tek seferde planlamak, sat\u0131n almak, basmak ve g\u00f6ndermek i\u00e7in uygun bir yoldur.\u00a0<\/span><\/p>","protected":false},"excerpt":{"rendered":"

In part 1 of our series on this door drop campaign, we introduced Farnham Chiropractic Wellness and their Mid-life MOT service. We learned how chiropractor and business owner Grant Pretorius had identified that a door drop campaign could help him to reach a new audience. We also took a detailed look at how we arrived […]<\/p>\n","protected":false},"author":134,"featured_media":73344,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[547,557,544],"tags":[],"class_list":{"0":"post-73290","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business-marketing","8":"category-customer-stories","9":"category-print-inspiration"},"acf":[],"yoast_head":"\nA Door Drop Campaign: Pt 2 - Solopress UK<\/title>\n<meta name=\"description\" content=\"Door drop campaigns are a great way to target the just right people for your business, as Farnham Chiropractic Wellness found out.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.solopress.com\/blog\/tr\/musteri\u0307-hi\u0307kayeleri\u0307\/farnham-chiropractic-wellness-kapi-birakma-kampanyasi-pt-2\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A Door Drop Campaign: Pt 2 - 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