{"id":73369,"date":"2023-03-17T11:19:32","date_gmt":"2023-03-17T11:19:32","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=73369"},"modified":"2023-11-14T14:27:04","modified_gmt":"2023-11-14T14:27:04","slug":"marka-adlari-ve-sloganlarin-secilmesi","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/tr\/entrepreneurs\/choosing-brand-names-and-taglines\/","title":{"rendered":"Yeni kurulan bir i\u015fletme i\u00e7in marka ad\u0131 ve slogan se\u00e7imi"},"content":{"rendered":"
<\/div>

Herhangi bir i\u015fi ba\u015flatman\u0131n heyecan verici bir k\u0131sm\u0131, markan\u0131n ses tonunu ve ki\u015fili\u011fini olu\u015fturmakt\u0131r. Yolda ilerleyen deneyimli giri\u015fimcilerimiz, bu ki\u015fili\u011fi rafine etmek, farkl\u0131 \u015fekillerde kullanmak ve kimli\u011finin s\u0131n\u0131rlar\u0131n\u0131 test etmek i\u00e7in zamana sahip oldular.<\/span><\/p>\n

Lorna Minter, Matt Davis ve Christine Wyatt ile bu yolculuklar\u0131 yeniden ya\u015famak ve marka adlar\u0131 ve sloganlar\u0131 s\u00f6z konusu oldu\u011funda verdikleri kararlar\u0131n arkas\u0131ndaki nedenleri konu\u015fmak i\u00e7in bir araya geldik.<\/span><\/p>\n

Kendinize bir isim yap\u0131n<\/b><\/h2>\n

\u0130sminiz genellikle ilk marka karar\u0131n\u0131z ve hedef kitleniz \u00fczerinde b\u0131rakt\u0131\u011f\u0131n\u0131z ilk izlenimdir. \u00dcr\u00fcn\u00fcn\u00fcz\u00fc, hizmetinizi ve etik de\u011ferlerinizi basit ve k\u0131sa bir \u015fekilde \u00f6zetlemek olduk\u00e7a zordur. \u00dc\u00e7 i\u015fletmemiz marka isimlerine ula\u015fmak i\u00e7in farkl\u0131 yollar izledi; kesin, ki\u015fisel ve pratik.<\/span><\/p>\n

Kurabiyeler & K\u00fclahlar<\/b><\/h3>\n

En \"burun \u00fcst\u00fc\" \u00f6rne\u011fimiz kesinlikle Cookies & Cones. \u0130sim, sizi neyin bekledi\u011fine dair hi\u00e7bir \u015f\u00fcpheye b\u0131rakm\u0131yor. Bu, d\u00fc\u015f\u00fck ba\u011flaml\u0131 dilin harika bir \u00f6rne\u011fidir. <\/span>sloganlar hakk\u0131nda blog<\/span><\/a>. Ancak zaman ge\u00e7tik\u00e7e Matt, bu ismin sunduklar\u0131n\u0131n \u00e7ok dar bir ifadesi haline geldi\u011fini fark etti:<\/span><\/p>\n

D\u00fcr\u00fcst olmak gerekirse, ismimiz muhtemelen akl\u0131m\u0131za gelen en iyi fikir de\u011fildi. \u00d6zellikle insanlara kahve satmaya \u00e7al\u0131\u015ft\u0131\u011f\u0131m\u0131zda ve insanlar\u0131n dondurma yemek istemedi\u011fi k\u0131\u015f aylar\u0131nda olduk\u00e7a k\u0131s\u0131tlay\u0131c\u0131 olabiliyor.<\/span><\/i><\/p>\n

\"\"<\/a><\/span><\/i>
\n<\/span><\/i>Ancak zaman ge\u00e7tik\u00e7e ve fark\u0131ndal\u0131k artt\u0131k\u00e7a, markalar par\u00e7alar\u0131n\u0131n toplam\u0131ndan daha fazlas\u0131 haline gelebilir. Cookies and Cones ismi halihaz\u0131rda kurabiye ve dondurmadan daha fazlas\u0131n\u0131 ifade ediyor.<\/span><\/p>\n

Latham Caddesi<\/b><\/h3>\n

Tersine, <\/span>Latham Caddesi<\/span><\/a> y\u00fcksek ba\u011flaml\u0131 dilin bir \u00f6rne\u011fidir. \u0130smi takdir etmek i\u00e7in ger\u00e7ekten biraz ge\u00e7mi\u015fi bilmeniz gerekiyor. Latham Street ad\u0131n\u0131, kurucusu Lorna Minter'\u0131n \u00f6\u011frenciyken ya\u015fad\u0131\u011f\u0131 Preston'daki bir sokaktan al\u0131yor.\u00a0<\/span><\/p>\n

Latham Caddesi'ndeki ev, geli\u015fen rave sahnesinin merakl\u0131lar\u0131 i\u00e7in bir merkez haline geldi. Lorna'n\u0131n \u015fu anki i\u015finin temel teklifine ilham veren o zaman\u0131n an\u0131lar\u0131yd\u0131: 90'lar\u0131n, Y2K'n\u0131n ve sonras\u0131n\u0131n dans k\u00fclt\u00fcr\u00fcne selam veren k\u0131yafetler.\u00a0<\/span><\/p>\n

\"\"<\/a><\/p>\n

\u0130sim, ba\u011flam ihtiyac\u0131na ra\u011fmen ba\u015far\u0131l\u0131d\u0131r \u00e7\u00fcnk\u00fc benzersizdir, merak uyand\u0131r\u0131r ve Lorna i\u00e7in ki\u015fisel ve anlaml\u0131d\u0131r.<\/span><\/p>\n

98 Olu\u015ftur<\/b><\/h3>\n

98 Olu\u015ftur<\/span><\/a>Christine'in markala\u015fmaya yakla\u015f\u0131m\u0131 biraz farkl\u0131, \u00e7\u00fcnk\u00fc her \u015fey mek\u00e2n\u0131n kendisinden kaynaklan\u0131yor. Christine, 98 The Broadway Leigh-on-Sea'yi bu sanat i\u015fini ba\u015flatmak amac\u0131yla sat\u0131n ald\u0131 ve mevcut m\u00fclk\u00fcn y\u00f6nleri - adresteki 98, a\u00e7\u0131k tu\u011fla duvar - hepsi markaya dahil edildi. Nihayetinde Create 98, sihrin ger\u00e7ekle\u015fti\u011fi tu\u011fla ve har\u00e7 etraf\u0131nda birle\u015fen bir marka.<\/span><\/p>\n

\"\"<\/a><\/p>\n

Christine i\u00e7in ismin faaliyet ve yarat\u0131c\u0131l\u0131\u011f\u0131 \u00f6zetlemesi de \u00f6nemliydi. Ba\u015flang\u0131\u00e7ta i\u015fletmeye \"Make 98\" ad\u0131n\u0131 vermeyi planlam\u0131\u015ft\u0131, ancak ba\u015fka bir yerel i\u015fletmenin benzer bir isim kulland\u0131\u011f\u0131n\u0131 ke\u015ffetti. \u00c7izim tahtas\u0131na geri d\u00f6nmek zorunda kalmak bir nimet oldu, \u00e7\u00fcnk\u00fc \"Create 98\" i\u00e7 kafiyesiyle m\u00fckemmel bir \u015fekilde ak\u0131lda kal\u0131c\u0131 bir marka ad\u0131 ve ayn\u0131 zamanda size onu nerede bulaca\u011f\u0131n\u0131z\u0131 hat\u0131rlat\u0131yor.<\/span><\/p>\n

Bir slogan bulmak<\/b><\/h2>\n

\u0130\u015fletmeler sunduklar\u0131n\u0131 \u00f6zetlemek i\u00e7in genellikle k\u0131sa bir c\u00fcmle kullan\u0131rlar. Bizim sloganlar ve sloganlar hakk\u0131nda blog<\/span><\/a> ak\u0131lda kal\u0131c\u0131 bir \u015fey ortaya \u00e7\u0131karmak i\u00e7in farkl\u0131 yakla\u015f\u0131mlar kullanan marka \u00f6rneklerinin yan\u0131 s\u0131ra harika bir \u00e7izgiyi neyin olu\u015fturdu\u011funa dair baz\u0131 tavsiyeler sunuyor. \u00dc\u00e7 i\u015fletmemizin yakla\u015f\u0131mlar\u0131 olduk\u00e7a farkl\u0131, ancak her biri kendi bireysel hedeflerine ula\u015fmada ba\u015far\u0131l\u0131.<\/p>\n

\"Yeniden kullan\u0131ld\u0131. Kald\u0131r\u0131ld\u0131. Yeniden sevildi.\"\u00a0<\/b><\/h3>\n

Latham Street'in slogan\u0131 \"Yeniden kullan\u0131ld\u0131, yeniden yap\u0131ld\u0131, yeniden sevildi\" ger\u00e7ekten her \u015feye sahip. \u00d6ncelikle, ger\u00e7ek\u00e7i. \u0130\u015fletme ger\u00e7ekten de tekstil \u00fcr\u00fcnlerini yeniden kullan\u0131yor ve bunlar\u0131 yeni bir sahip taraf\u0131ndan bir kez daha sevilmeye haz\u0131r yeni giysiler haline getiriyor. Ancak as\u0131l \u00f6nemli olan \"reloved\" kelimesi. Bu kelimeyi s\u00f6zl\u00fckte bulamazs\u0131n\u0131z ama biz bu ba\u011flamda tam olarak ne anlama geldi\u011fini biliyoruz. <\/span><\/p>\n

\"\"<\/a><\/p>\n

Latham Street'in par\u00e7alar\u0131, tek kullan\u0131ml\u0131k h\u0131zl\u0131 modan\u0131n antitezi olan benzersizlikleriyle el \u00fcst\u00fcnde tutulmak ve de\u011fer verilmek \u00fczere \u00fcretilmi\u015ftir. \u00dc\u00e7 kelimeyi birbirine ba\u011flayan ak\u0131lda kal\u0131c\u0131 asonans ise pastan\u0131n \u00fczerindeki krema.<\/span><\/p>\n

\u00a0\"Hayat\u0131 daha yarat\u0131c\u0131 ya\u015fay\u0131n\"<\/b><\/h3>\n

G\u00f6r\u00fcn\u00fc\u015fe bak\u0131l\u0131rsa, Create 98'in slogan\u0131 izleyicilerini yarat\u0131c\u0131l\u0131\u011f\u0131 rutinlerine dahil etmeyi d\u00fc\u015f\u00fcnmeye sevk ediyor. Ancak bu c\u00fcmlenin daha derin bir yank\u0131 uyand\u0131rmas\u0131n\u0131n nedeni, yarat\u0131c\u0131 bir \u00e7\u0131k\u0131\u015f noktas\u0131 geli\u015ftirmenin hayat\u0131m\u0131z\u0131n her alan\u0131na n\u00fcfuz etme, geli\u015ftirme ve anlam katma g\u00fcc\u00fcne sahip olabilece\u011fi \u00f6nerisidir. Christine bize \u015funlar\u0131 s\u00f6yledi:<\/span><\/p>\n

Tasar\u0131mc\u0131lar\u0131m\u0131za marka hedeflerimizi a\u00e7\u0131klarken \"insanlar\u0131 hayatlar\u0131n\u0131 daha yarat\u0131c\u0131 bir \u015fekilde ya\u015famalar\u0131 i\u00e7in heyecanland\u0131rmak istiyoruz\" dedik ve buradan yola \u00e7\u0131karak \"hayat\u0131 daha yarat\u0131c\u0131 bir \u015fekilde ya\u015fay\u0131n\" slogan\u0131m\u0131z oldu. Duvara ast\u0131k, merdivenlerden inerken okudu\u011funuz misyon bildirgesinde yer al\u0131yor ve haber b\u00fcltenlerimize her zaman bu mesajla ba\u015fl\u0131yoruz.<\/span><\/i>\"\"<\/a><\/p>\n

<\/h3>\n

<\/h3>\n

<\/h3>\n

<\/h3>\n

<\/h3>\n

\"\u015eehirdeki en haval\u0131 yer\" de dahil olmak \u00fczere \u00e7e\u015fitli<\/b><\/h3>\n

Cookies and Cones'un resmi bir slogan\u0131 bulunmamakta, farkl\u0131 kanallar\u0131nda \u00e7e\u015fitli sloganlar kullanarak bu slogan\u0131 de\u011fi\u015ftirmeyi tercih etmektedir. Sat\u0131\u015f noktalar\u0131na at\u0131fta bulunarak, \"\u015fehirdeki en haval\u0131 yer\" ifadesi <\/span>Cookies and Cones web sitesi<\/span><\/a>Cookies and Cones'un ne kadar haval\u0131 bir mek\u00e2n oldu\u011funu bize bildirirken, bizi bekleyen dondurulmu\u015f ikramlar\u0131n da ipu\u00e7lar\u0131n\u0131 veriyor. Teslimat minib\u00fcslerinin \u00fczerinde \"\u0130\u015fte k\u0131r\u0131nt\u0131lar!\" yaz\u0131yor \u00e7\u00fcnk\u00fc kelime oyunlar\u0131n\u0131 kim sevmez ki?\u00a0<\/span><\/p>\n

\"\"<\/a><\/p>\n

\u015eirket di\u011fer zamanlarda \"It's cookie time all the time\" slogan\u0131n\u0131 kullanm\u0131\u015ft\u0131r. Matt Davis'e bir sloganda karar k\u0131l\u0131p k\u0131lmad\u0131\u011f\u0131n\u0131 sordu\u011fumuzda bize \u015funlar\u0131 s\u00f6yledi:<\/span>
\n<\/span>
\n<\/span>B\u00fcy\u00fcrken \u00e7ok k\u0131s\u0131tlay\u0131c\u0131 olmaktan ka\u00e7\u0131nman\u0131n her zaman hareketli bir fikir olaca\u011f\u0131n\u0131 d\u00fc\u015f\u00fcn\u00fcyorum.<\/span><\/i><\/p>\n

Kelimelere imgeler eklemek<\/strong><\/h2>\n

Bir isim ve slogan belirledikten sonra markalar\u0131n d\u00fcnyaya sunacaklar\u0131 g\u00f6rsel bir kimli\u011fe ihtiya\u00e7lar\u0131 vard\u0131r. \"Profesyonellerle B\u00fcy\u00fcy\u00fcn\" program\u0131m\u0131z\u0131n bir sonraki b\u00f6l\u00fcm\u00fcnde \u00fc\u00e7 i\u015fletmenin logolar\u0131n\u0131n ve marka renklerinin nas\u0131l bir araya geldi\u011fine bakaca\u011f\u0131z.<\/span><\/p>","protected":false},"excerpt":{"rendered":"

An exciting part of launching any business is establishing the tone of voice and personality of the brand. Having gone a way down the track, our experienced entrepreneurs have had time to refine that personality, put it to use in different ways and to test the limits of its identity. We caught up with Lorna […]<\/p>\n","protected":false},"author":134,"featured_media":73565,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[955],"tags":[],"class_list":{"0":"post-73369","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-entrepreneurs"},"acf":[],"yoast_head":"\nChoosing A Brand Name & Tagline For A Start-up Business - Solopress UK<\/title>\n<meta name=\"description\" content=\"This blog looks at the origins of the brand names and taglines used by three businesses to help start-ups with the process.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.solopress.com\/blog\/tr\/girisimciler\/marka-adlari-ve-sloganlarin-secilmesi\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Choosing A Brand Name & Tagline For A Start-up Business - 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