{"id":73568,"date":"2023-03-17T11:19:53","date_gmt":"2023-03-17T11:19:53","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=73568"},"modified":"2023-10-07T11:07:03","modified_gmt":"2023-10-07T10:07:03","slug":"logo-ve-marka-renkleri-secimi","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/tr\/entrepreneurs\/choosing-logos-and-brand-colours\/","title":{"rendered":"Yeni kurulan bir i\u015fletme i\u00e7in logo ve marka renkleri se\u00e7imi"},"content":{"rendered":"
<\/div>

Bizim \u00f6nceki taksit<\/a>'de \u00fc\u00e7 i\u015fletmenin markalar\u0131 i\u00e7in nas\u0131l isim ve slogan bulduklar\u0131na bakm\u0131\u015ft\u0131k. Bu sefer, \u00fc\u00e7 i\u015fletmenin Kurabiyeler ve K\u00fclahlar<\/a>, 98 Olu\u015ftur<\/a> ve Latham Caddesi<\/a> g\u00f6rsel kimliklerini olu\u015fturmaya ba\u015flad\u0131lar.<\/span><\/p>\n

Markan\u0131z\u0131n g\u00f6r\u00fcn\u00fcm\u00fcn\u00fc ve hissini olu\u015fturmak e\u011flenceli bir s\u00fcre\u00e7tir, ancak ayn\u0131 zamanda uzun vadede markan\u0131z\u0131n tonunu belirleyebilecek \u00f6nemli bir a\u015famad\u0131r. Matt Davis, Christine Wyatt ve Lorna Minter ile konu\u015farak i\u015fletmeleri i\u00e7in logolara ve marka renklerine nas\u0131l ula\u015ft\u0131klar\u0131n\u0131 ke\u015ffettik.<\/span><\/p>\n

Profesyoneller profesyonelleri \u00e7a\u011f\u0131rd\u0131\u011f\u0131nda<\/b><\/h2>\n

Bir isim ve slogan belirledikten sonra markalar\u0131n d\u00fcnyaya sunacaklar\u0131 g\u00f6rsel bir kimli\u011fe ihtiya\u00e7lar\u0131 vard\u0131r. Bu da bizi t\u00fcm bu fikir ve tasar\u0131m i\u015flerini ger\u00e7ekte kimin yapt\u0131\u011f\u0131 konusuna getiriyor. \u00c7o\u011fu giri\u015fimcinin gen\u00e7ken bo\u015f zamanlar\u0131n\u0131 gelecekteki imparatorluklar\u0131 i\u00e7in logo taslaklar\u0131 \u00e7izerek ge\u00e7irdi\u011fine bahse girebilirsiniz. Ancak, tam te\u015fekk\u00fcll\u00fc i\u015f liderlerinin \u00e7o\u011fu, i\u015fi uzmanlara devretme zaman\u0131n\u0131n geldi\u011fini bilir.<\/span><\/p>\n

\u0130\u015fletmelerimizin \u00fc\u00e7\u00fc de tasar\u0131m konusunda yard\u0131m istedi ve \u00fc\u00e7\u00fc de uzmanl\u0131k aray\u0131\u015flar\u0131nda yerel kalmaya karar verdi. <\/span>Latham Street'ten Lorna, grafik tasar\u0131m ve web geli\u015ftirme konular\u0131nda kendisine yard\u0131mc\u0131 olmalar\u0131 i\u00e7in arkada\u015flar\u0131 Joe ve Charlotte'a ula\u015ft\u0131. <\/span>Joe ve Charlotte<\/span><\/a> i\u015f hayatlar\u0131n\u0131 d\u00fc\u011f\u00fcn foto\u011fraf\u00e7\u0131l\u0131\u011f\u0131, tabelac\u0131l\u0131k, duvar resimleri ve tasar\u0131m aras\u0131nda payla\u015ft\u0131ran bir tasar\u0131m ikilisidir.\u00a0<\/span>Cookies and Cones, Leigh'de yerel bir dijital sanat\u00e7\u0131 olan Roza Hamta'y\u0131 kulland\u0131. Dozy Rose<\/a>. <\/span>98 kullan\u0131lm\u0131\u015f pazarlama ajans\u0131 olu\u015fturun Shout Tasar\u0131m<\/a> Leigh'de bir st\u00fcdyosu var.\u00a0<\/span><\/p>\n

Ba\u015f\u0131ndan beri logo<\/b><\/h2>\n

Logo \u00e7o\u011fu markan\u0131n temel ta\u015f\u0131d\u0131r. K\u00f6kl\u00fc ulusal ve uluslararas\u0131 markalar bazen Nike Swoosh gibi soyut bir grafik \u00f6\u011feye ya da Netflix \"N\" gibi basit bir ba\u015f harfe g\u00fcvenebilir. Kitlelerin ilk kez kar\u015f\u0131la\u015faca\u011f\u0131 markalar genellikle bir \"kelime i\u015fareti\" logosuyla daha iyi hizmet verir.<\/span><\/p>\n

S\u00f6zlerimi bir kenara yaz\u0131n.<\/b><\/h3>\n

Kelime i\u015fareti, benzersiz g\u00f6rsel etkisini yaratmak i\u00e7in metnin rengine ve stiline dayanan, marka ad\u0131n\u0131n tipografik olarak i\u015flenmesidir. Create 98'in logosu buna harika bir \u00f6rnektir. Logoyu tasarlarken Lorna \u015funlar\u0131 s\u00f6yledi:<\/span><\/p>\n

Her zamanki gibi pinterest'e girdim ve ger\u00e7ekten be\u011fendi\u011fim bir grup logoyu bir araya getirdim. Asl\u0131nda fark etmemi\u015ftim ama birlikte \u00e7al\u0131\u015ft\u0131\u011f\u0131m\u0131z tasar\u0131mc\u0131 \"Demek uzun ve ince fontlar\u0131 seviyorsun!\" dedi.<\/span><\/i><\/p>\n

\"\"<\/a><\/p>\n

Bir yaz\u0131 tipi se\u00e7tikten sonra, tasar\u0131mc\u0131 kelime i\u015faretinin ince ayar\u0131n\u0131 yapmaya koyuldu. \"A\" harfini \u00fc\u00e7gene d\u00f6n\u00fc\u015ft\u00fcrmek ve \"8\" harfine d\u00fcz bir taban vermek gibi ayarlamalar sonucunda orijinal ve zarif bir kelime i\u015fareti ortaya \u00e7\u0131kt\u0131. Kontrast olu\u015fturan beyaz ve ye\u015fil metin, a\u015fa\u011f\u0131da tart\u0131\u015faca\u011f\u0131m\u0131z gibi marka renklerini tan\u0131t\u0131yor.<\/span><\/p>\n

Kelimeler ve resimler<\/b><\/h3>\n

Cookies and Cones logosu yaz\u0131 ve ill\u00fcstrasyonun bir kombinasyonunu i\u00e7eriyor. Kelime i\u015faretine, bir ve i\u015fareti ile ayr\u0131lm\u0131\u015f, \u00e7izgi ile \u00e7izilmi\u015f kurabiye ve k\u00fclah ill\u00fcstrasyonlar\u0131 e\u015flik ediyor.<\/span><\/p>\n

\"\"<\/a><\/p>\n

Kelime i\u015fareti ve ill\u00fcstrasyon unsurlar\u0131 renklerle (her ikisi de beyaz) ve ayn\u0131 zamanda harfleri olu\u015fturan konturlar\u0131n ill\u00fcstrasyonlar\u0131 olu\u015fturan \u00e7izgilerle ayn\u0131 kal\u0131nl\u0131kta olmas\u0131yla ba\u011flant\u0131l\u0131d\u0131r. Bu da ho\u015f ve tutarl\u0131 bir kompozisyon olu\u015fturuyor. Matt yarat\u0131c\u0131 s\u00fcreci anlatt\u0131:<\/span>
\n<\/span>
\n<\/span>Leigh-on-Sea'de yerel bir dijital sanat\u00e7\u0131ya ihale ettik; <\/span><\/i>Dozy Rose'dan Roza Hamta<\/span><\/i><\/a>. \"Bu bizim ismimiz, bize birka\u00e7 fikir verin\" dedik. Bize 5 farkl\u0131 se\u00e7enek sundu ama siyah beyaz kurabiye ve k\u00fclah bizi hemen cezbetti.<\/span><\/i><\/p>\n

G\u00fcl\u00fcmse!<\/b><\/h3>\n

Latham Street'in logosu klasik acid house g\u00fclen y\u00fcz\u00fcne dayan\u0131yor. Bu grafi\u011fin kendisi de daha \u00f6nce hakk\u0131nda yazd\u0131\u011f\u0131m\u0131z bir motivasyon rozetine dayan\u0131yor. <\/span>D\u00fc\u011fme Rozetler<\/span><\/a>. Herkesin en sevdi\u011fi emojiye d\u00f6n\u00fc\u015fmeden \u00f6nce g\u00fclen y\u00fcz, 1987'den itibaren rave k\u00fclt\u00fcr\u00fcn\u00fcn amblemiydi.<\/span><\/p>\n

\"\"<\/a><\/p>\n

Latham Street'in yaratt\u0131\u011f\u0131 logo versiyonu bir de\u011fi\u015fiklikle geliyor. Yatay glitch efekti logoyu orijinalinden ay\u0131rmakla kalm\u0131yor, ayn\u0131 zamanda Latham Street'in ve k\u0131yafetlerinin rave k\u00fclt\u00fcr\u00fcn\u00fc benzersiz bir perspektiften temsil etti\u011fi fikrini de temsil ediyor. Lorna'n\u0131n bize s\u00f6yledi\u011fi gibi:<\/span><\/p>\n

Herkes g\u00fclen y\u00fcz\u00fcn her \u015feyin \u00fczerinde olmas\u0131n\u0131 istiyor, bu y\u00fczden kesinlikle Latham Street markas\u0131n\u0131n en tan\u0131nm\u0131\u015f ve pop\u00fcler par\u00e7alar\u0131ndan biri.<\/span><\/i><\/p>\n

Yatay glitch etkisi, \u00f6zellikle kal\u0131n blok b\u00fcy\u00fck harflerde etkili olan ve markan\u0131n etkisini ve tutarl\u0131l\u0131\u011f\u0131n\u0131 art\u0131ran kelime markas\u0131nda da devam ediyor.<\/span><\/p>\n

Ger\u00e7ek Renkler<\/b><\/h2>\n

Her \u00fc\u00e7 i\u015fletmemiz de markalar\u0131n\u0131 g\u00fcne\u015fin alt\u0131ndaki her renge boyad\u0131klar\u0131 i\u00e7in affedilebilir. Rave esintili moda m\u0131? Dondurmalar ve f\u0131r\u0131nlanm\u0131\u015f ikramlar? Yarat\u0131c\u0131 sanatlar? Daha kaleydoskopik bir sekt\u00f6r \u00f6rne\u011fi hayal etmek zor.<\/span><\/p>\n

Yine de markalar\u0131na bakt\u0131\u011f\u0131m\u0131zda, her \u00fc\u00e7 i\u015fletmenin de temel marka materyallerine ay\u0131rmak i\u00e7in \u00e7ok sade bir palet se\u00e7ti\u011fini g\u00f6r\u00fcyoruz. Ger\u00e7ekte \u00e7o\u011fu marka, \u00f6rne\u011fin g\u00f6kku\u015fa\u011f\u0131 konfig\u00fcrasyonunda oldu\u011fu gibi \u00e7ok say\u0131da renge yer vermek istemedikleri s\u00fcrece bu ilkeyi takip eder. Apple Inc. 1977'den 1999'a kadar \u00fcnl\u00fc \u0131s\u0131r\u0131lm\u0131\u015f elma logosunun g\u00f6kku\u015fa\u011f\u0131 \u00e7izgili bir versiyonunu kullanm\u0131\u015f, ancak yeni milenyum i\u00e7in mevcut tek renkli yinelemeyi benimsemi\u015ftir.<\/span><\/p>\n

\u00c7o\u011fu i\u015fletme i\u00e7in, bir ila d\u00f6rt renkle s\u0131n\u0131rl\u0131 iyi se\u00e7ilmi\u015f bir palet, markalar\u0131na maksimum etki, tan\u0131n\u0131rl\u0131k ve y\u00f6netilebilirlik kazand\u0131r\u0131r.<\/span><\/p>\n

Siyah ve beyaz\u0131n \u00f6tesinde<\/b><\/h3>\n

Cookies & Cones, renkli \u015fekerlemelerini dekor ve malzemelerinin \u00e7o\u011funa yans\u0131tma cazibesine direniyor. Bu minimal monokrom yakla\u015f\u0131m zarif ve zamans\u0131z olmakla birlikte ba\u015fka b\u00fcy\u00fck faydalar\u0131 da var.\u00a0<\/span><\/p>\n

\"\"<\/a><\/p>\n

\u0130lk olarak \u00fcr\u00fcn\u00fc \u00f6ne \u00e7\u0131kar\u0131yor. Cookies & Cones'a ad\u0131m att\u0131\u011f\u0131n\u0131zda, \u015fekerlemelerin g\u00f6sterinin y\u0131ld\u0131z\u0131 oldu\u011funa hi\u00e7 \u015f\u00fcphe yok. Matt'in de a\u00e7\u0131klad\u0131\u011f\u0131 gibi, renk se\u00e7imi ba\u015flang\u0131\u00e7ta kom\u015fularla kontrast olu\u015fturma arzusundan etkilenmi\u015f:<\/span><\/p>\n

Bir dizi renk se\u00e7ene\u011fini de\u011ferlendirdik, ancak o s\u0131rada sadece Leigh-on-Sea restoran\u0131m\u0131z vard\u0131 ve olduk\u00e7a renkli bir ma\u011fazan\u0131n yan\u0131nda yer al\u0131yorduk, bu nedenle yan taraftakinden tamamen farkl\u0131 g\u00f6r\u00fcnebilmek i\u00e7in siyah\u0131 tercih etmek mant\u0131kl\u0131 geldi.\u00a0<\/span><\/i><\/p>\n

Markan\u0131n biraz renk s\u0131\u00e7ratmaya karar verdi\u011fi durumlarda, bu daha da b\u00fcy\u00fck bir etki yarat\u0131yor. Bu duvarda da g\u00f6rebilece\u011finiz gibi, siyah\u0131n kar\u015f\u0131s\u0131nda tutarl\u0131 bir renk paleti g\u00f6ze \u00e7arp\u0131yor. Cafcafl\u0131 ve yenmez g\u00f6r\u00fcnmeden e\u011flence hissi verecek kadar parlak olan pastel renklerin ak\u0131ll\u0131ca bir se\u00e7imi.<\/span><\/p>\n

\"\"<\/a><\/p>\n

A\u011f\u0131rl\u0131kl\u0131 olarak siyah i\u00e7 mekanlarla ba\u015flayan marka, yeni lokasyonlar\u0131nda daha fazla beyaz kullanmaya do\u011fru ilerliyor:<\/span><\/p>\n

Her zaman siyah, \u00e7ok karanl\u0131k i\u00e7 mekanlara sahip olmak bizim tarz\u0131m\u0131z olmu\u015ftur, ancak \u00e7ok daha fazla beyaz kullanmaya ve arka planda siyah kullanmaya ba\u015fl\u0131yoruz. En yeni ma\u011fazalar\u0131m\u0131zda ve yeni merkez ofisimizde art\u0131k \u00e7o\u011funlukla beyaz, ancak siyah bir tavan, fayanslar aras\u0131nda siyah har\u00e7 var - siyah\u0131 vurgu rengi olarak biraz daha fazla kullan\u0131yoruz. Bu alanlar\u0131n a\u00e7\u0131k, davetkar ve misafirperver olmas\u0131n\u0131 istiyoruz.<\/span><\/i><\/p>\n

Buna asit diyorlar.<\/b><\/h3>\n

Acid House k\u00fclt\u00fcr\u00fc, Latham Street'in marka esteti\u011fi \u00fczerinde k\u0131yafetlerden d\u00f6nemin tan\u0131t\u0131m materyallerine kadar b\u00fcy\u00fck bir etkiye sahip olmu\u015ftur. Lorna bize anlatt\u0131:<\/span><\/p>\n

Kulland\u0131\u011f\u0131m\u0131z parlak Neon renkler, mor ve sar\u0131 ile beyaz ve siyah, temel olarak 90'lar\u0131n rave bro\u015f\u00fcrlerinden se\u00e7ilmi\u015ftir.<\/span><\/i><\/p>\n

\"\"<\/a>
Y\u00fcksek kontrastl\u0131 marka renkleri<\/figcaption><\/figure>\n

Latham Street'in keskin neon sar\u0131s\u0131, markan\u0131n rave k\u00fclt\u00fcr\u00fc k\u00f6kleriyle daha uyumlu olamazd\u0131. \u0130\u00e7eride gizlenen yeterince ye\u015fil ile, sar\u0131 ile \u00e7al\u0131\u015f\u0131rken dikkat edilmesi gereken bir konu olan beyaz bir arka plandan hala ortaya \u00e7\u0131kabilir.<\/span><\/p>\n

Kontrast \u00f6nemlidir ve en b\u00fcy\u00fck kontrast 'tamamlay\u0131c\u0131lar' aras\u0131nda bulunabilir.<\/span>ry renkler', renk \u00e7ark\u0131 \u00fczerinde z\u0131t konumlarda yer alan tonlard\u0131r. Latham Soka\u011f\u0131'n\u0131n asitli, ye\u015fil tonlu sar\u0131s\u0131na kar\u015f\u0131t tamamlay\u0131c\u0131 renk mor-ting olacakt\u0131r<\/span>ed neon mavisi, tam da Latham Street'in web sitesinde kulland\u0131\u011f\u0131 vurgu rengidir.<\/span>\"\"<\/p>\n

 <\/p>\n

<\/h3>\n

<\/h3>\n

<\/h3>\n

<\/h3>\n

<\/h3>\n

<\/h3>\n

Ye\u015file d\u00f6nmek<\/b><\/h3>\n

Konu Create 98 i\u00e7in g\u00f6rsel bir kimlik olu\u015fturmaya geldi\u011finde, Christine ve ortaklar\u0131 ana marka rengi olarak ye\u015fili kullanma fikrinden ho\u015fland\u0131lar. Christine'in ba\u015fl\u0131ca yarat\u0131c\u0131 faaliyet alan\u0131 \u00e7i\u00e7ek\u00e7iliktir ve ye\u015fil, botanik d\u00fcnyas\u0131nda \u00e7o\u011funlukla yarat\u0131c\u0131 b\u00fcy\u00fcmenin rengidir.\u00a0<\/span><\/p>\n

Bence \u00e7ekici bir renk. \u00c7ok \u015fok edici olmayan dinlendirici bir renk ama \u00f6l\u00fc bir renk de de\u011fil. Canl\u0131 bir renk \u00e7\u00fcnk\u00fc insanlar\u0131n i\u00e7eri girdiklerinde kendilerini ger\u00e7ekten canl\u0131 hissetmelerini istedik.<\/span><\/i><\/p>\n

Bahsetti\u011fimiz gibi, Create 98 k\u00f6kleri bulundu\u011fu yere dayanan bir marka ve ilk girdi\u011finiz mekan\u0131n en \u00e7arp\u0131c\u0131 \u00f6zelliklerinden biri de canl\u0131 yosun duvar \u00f6zelli\u011fi. Bu \u00f6zelli\u011fin mekana katt\u0131\u011f\u0131 yemye\u015fil alan, markan\u0131n rengiyle iyi bir uyum sa\u011fl\u0131yor.<\/span><\/p>\n

\"\"<\/a><\/p>\n

Ye\u015fil, siyah ve beyaz o zamandan beri Create 98'in tan\u0131t\u0131m bask\u0131s\u0131n\u0131n, sezonun kurs ve etkinlik program\u0131n\u0131 belirleyen \u00fc\u00e7 ayl\u0131k bro\u015f\u00fcr\u00fcn temel \u00f6\u011feleri haline geldi.<\/span><\/p>\n

Bask\u0131ya<\/b><\/h2>\n

\"Profesyonellerle B\u00fcy\u00fcy\u00fcn\" program\u0131m\u0131z\u0131n bir sonraki b\u00f6l\u00fcm\u00fcnde, Create 98 ile bu bro\u015f\u00fcrleri basma s\u00fcrecini ve Latham Street ve Cookies & Cones i\u00e7in \u00e7e\u015fitli yeni bask\u0131 \u00fcr\u00fcnlerini inceleyece\u011fiz.<\/span><\/p>","protected":false},"excerpt":{"rendered":"

In our previous instalment, we looked at how three businesses came up with names and taglines for their brands. This time, we\u2019ll be looking at how Cookies and Cones, Create 98 and Latham Street came to establish their visual identities. 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