{"id":73644,"date":"2023-03-24T12:18:10","date_gmt":"2023-03-24T12:18:10","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=73644"},"modified":"2023-03-24T14:37:14","modified_gmt":"2023-03-24T14:37:14","slug":"bakim-evi-pazarlama-ipuclari","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/tr\/business-marketing\/care-home-marketing-tips\/","title":{"rendered":"Bak\u0131m evi pazarlama ipu\u00e7lar\u0131"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div><p>Bak\u0131m evi pazarlamas\u0131, g\u00fcn\u00fcm\u00fcz\u00fcn ya\u015flanan toplumunda giderek daha \u00f6nemli hale gelmi\u015ftir.<\/p>\n<p>N\u00fcfus ya\u015fland\u0131k\u00e7a, y\u00fcksek kaliteli bak\u0131ma olan talep de artmaya devam ediyor. Bu durum, bak\u0131m evlerinin kendilerini rakiplerinden ay\u0131rmalar\u0131n\u0131 elzem k\u0131l\u0131yor.<\/p>\n<p>Bak\u0131m evi pazarlamas\u0131, g\u00fcven in\u015fa etmenin ve yeni sakinleri \u00e7ekmenin temel ta\u015f\u0131d\u0131r.<\/p>\n<p>Bak\u0131m evi pazarlamas\u0131 konusunda uzman Shane McGrath ile konu\u015ftuk <a href=\"https:\/\/www.glenholme.org.uk\/\" target=\"_blank\" rel=\"noopener\">Glenholme<\/a>bak\u0131m evlerinin varl\u0131klar\u0131n\u0131 geli\u015ftirmek ve ba\u015far\u0131l\u0131 bir kampanya y\u00fcr\u00fctmek i\u00e7in kullanabilecekleri en \u00f6nemli stratejileri tart\u0131\u015fmak \u00fczere bir araya geldi.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Bak\u0131m evi pazarlamas\u0131: nereden ba\u015flamal\u0131?<\/strong><\/h2>\n<p>Ba\u015flamak i\u00e7in iki \u00f6nemli alan vard\u0131r:<\/p>\n<ul>\n<li>Mesaj\u0131n\u0131z\u0131 rafine etme<\/li>\n<li>Hedef kitlenizi tan\u0131mak<\/li>\n<\/ul>\n<p><strong> <a href=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2023\/03\/Blog-care-home-05.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-73648\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2023\/03\/Blog-care-home-05.jpg\" alt=\"\" width=\"900\" height=\"454\" \/><\/a><\/strong><\/p>\n<h3><strong>Mesaj\u0131n\u0131z\u0131 rafine etme<\/strong><\/h3>\n<p>Sevdikleri birinin bir bak\u0131m evinin ekstra deste\u011fine ve korumas\u0131na ihtiyac\u0131 oldu\u011fu sonucuna varmak aileler i\u00e7in genellikle zor bir karard\u0131r.<\/p>\n<p>Bu hassas d\u00f6nemde, sevdikleri ki\u015finin hak etti\u011fi tam zamanl\u0131 bak\u0131m\u0131 alaca\u011f\u0131na dair bir sa\u011flay\u0131c\u0131dan g\u00fcvence hissetmeleri gerekir.<\/p>\n<p>Bak\u0131m evinizin ki\u015fiselle\u015ftirilmi\u015f, y\u00fcksek kaliteli bak\u0131m sa\u011flayabildi\u011fini kan\u0131tlay\u0131n ve kalabal\u0131\u011f\u0131n aras\u0131ndan s\u0131yr\u0131l\u0131n.<\/p>\n<h4><strong>Shane ekledi:<\/strong><\/h4>\n<p>\"Nas\u0131l \u015fefkatli ve ki\u015fiselle\u015ftirilmi\u015f bak\u0131m sa\u011flad\u0131\u011f\u0131n\u0131z\u0131 g\u00f6stermek, bu b\u00fcy\u00fck karar\u0131 verirken aileler i\u00e7in g\u00fcven olu\u015fturmaya ger\u00e7ekten yard\u0131mc\u0131 oluyor.<\/p>\n<p>\"Bir\u00e7ok ya\u015fl\u0131 insan ve aileleri, \u015fefkatli ve ki\u015fiselle\u015ftirilmi\u015f bak\u0131m sunan bir bak\u0131m evi ar\u0131yor.<\/p>\n<p>\"Sa\u011flad\u0131\u011f\u0131n\u0131z bak\u0131m kalitesinin ve personelinizin her bir sakine g\u00f6sterdi\u011fi bireysel ilginin vurgulanmas\u0131, rakiplerinizin aras\u0131ndan s\u0131yr\u0131lman\u0131za yard\u0131mc\u0131 olabilir.\"<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<h3><strong>Hedef kitlenizi tan\u0131mak <\/strong><\/h3>\n<p>Ba\u015far\u0131l\u0131 bir bak\u0131m evi pazarlama kampanyas\u0131n\u0131n ilk ad\u0131m\u0131, hedef kitlenizi belirlemektir.<\/p>\n<p>Bak\u0131m eviniz kimler i\u00e7in tasarland\u0131? L\u00fcks, \u00f6zel bir paket mi sunuyorsunuz yoksa hizmetiniz daha geni\u015f bir ya\u015fl\u0131 n\u00fcfusu mu hedefliyor?<\/p>\n<p>Potansiyel sakinlerinizin ve ailelerinin ihtiya\u00e7lar\u0131n\u0131 ve tercihlerini anlamak, onlarla rezonansa girecek bir pazarlama plan\u0131 olu\u015fturmak i\u00e7in \u00e7ok \u00f6nemlidir.<\/p>\n<p>Mesaj\u0131n\u0131z\u0131 olu\u015ftururken demografik \u00f6zellikleri, konumu ve \u00f6zel ihtiya\u00e7lar\u0131 g\u00f6z \u00f6n\u00fcnde bulundurun.<\/p>\n<p><a href=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2023\/03\/Blog-care-home-06.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-73651\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2023\/03\/Blog-care-home-06.jpg\" alt=\"\" width=\"900\" height=\"454\" \/><\/a><\/p>\n<h4><strong>Shane ekledi: <\/strong><\/h4>\n<p>\"Glenholme'de potansiyel sakinlerin ailelerini hedefliyoruz, \u00e7\u00fcnk\u00fc ya\u015fl\u0131 insanlar\u0131n kendilerinden ziyade yak\u0131nlar\u0131 i\u00e7in bak\u0131m talep etme olas\u0131l\u0131klar\u0131 en y\u00fcksek olanlar onlar.<\/p>\n<p>\"Kendimizi l\u00fcks bir bak\u0131m sa\u011flay\u0131c\u0131s\u0131 olarak tan\u0131t\u0131yoruz ve \u00f6zel y\u00f6nlendirmeleri hedefliyoruz. Ancak yerel pratisyen hekimler ve hastanelerle de \u00e7al\u0131\u015f\u0131yoruz.<\/p>\n<p>\"Bu profesyonel ba\u011flant\u0131lara ula\u015fmak bizim i\u00e7in \u00e7ok \u00f6nemli, \u00f6zellikle de yeni bir ev a\u00e7\u0131l\u0131\u015f\u0131m\u0131z oldu\u011funda.\"<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<h2><strong>G\u00fc\u00e7l\u00fc bir \u00e7evrimi\u00e7i varl\u0131k olu\u015fturun <\/strong><\/h2>\n<p>Dijital \u00e7a\u011f\u0131m\u0131zda, bir bak\u0131m evinin \u00e7evrimi\u00e7i varl\u0131\u011f\u0131 yeni sakinleri \u00e7ekmek i\u00e7in \u00e7ok \u00f6nemlidir.<\/p>\n<p>Potansiyel sakinler ve aileleri i\u00e7in uygun, g\u00fcncel bilgiler, referanslar ve sanal turlar i\u00e7eren kullan\u0131c\u0131 dostu bir web sitesi kal\u0131c\u0131 bir ilk izlenim yaratabilir.<\/p>\n<p>Sosyal medya platformlar\u0131 ayn\u0131 zamanda haberleri, etkinlikleri ve olumlu hikayeleri payla\u015fmak i\u00e7in de kullan\u0131labilir ve hedef kitlenizin kat\u0131l\u0131m\u0131n\u0131 ve bilgilendirilmesini sa\u011flar.<\/p>\n<h4><strong>Shane ekledi: <\/strong><\/h4>\n<p>\"G\u00fcn\u00fcm\u00fcz\u00fcn dijital d\u00fcnyas\u0131nda, g\u00fc\u00e7l\u00fc bir \u00e7evrimi\u00e7i varl\u0131\u011fa sahip olmak her i\u015fletme i\u00e7in \u00e7ok \u00f6nemlidir.<\/p>\n<p>\"Web siteleri ve sosyal medya, sunulan hizmetler, y\u00fcksek kaliteli foto\u011fraf ve videolarla referanslar da dahil olmak \u00fczere bak\u0131m eviniz hakk\u0131nda bilgi sa\u011flar.<\/p>\n<p>\"Genellikle g\u00f6z ard\u0131 edilen bir alan, web sitenizin mobil uyumlu ve t\u00fcm kullan\u0131c\u0131lar i\u00e7in gezinmesi kolay oldu\u011fundan emin olmakt\u0131r.\"<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>\u0130\u00e7erik pazarlamas\u0131na yat\u0131r\u0131m yap\u0131n<\/strong><\/h2>\n<p><a href=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2023\/03\/Blog-care-home-02.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-73652\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2023\/03\/Blog-care-home-02.jpg\" alt=\"\" width=\"900\" height=\"454\" \/><\/a><\/p>\n<p>\u0130\u00e7erik pazarlamas\u0131, uzmanl\u0131\u011f\u0131n\u0131z\u0131 sergilemenin ve hedef kitlenizde g\u00fcven olu\u015fturman\u0131n g\u00fc\u00e7l\u00fc bir yoludur.<\/p>\n<p>Bilgilendirici, faydal\u0131 bloglar, makaleler ve k\u0131lavuzlar olu\u015fturarak, potansiyel sakinlerin veya ailelerinin sahip olabilece\u011fi endi\u015feleri ve sorular\u0131 ele alabilirsiniz.<\/p>\n<p>Daha geni\u015f anlamda i\u00e7erik pazarlamas\u0131, bak\u0131m evinizi uzun vadede bir sekt\u00f6r lideri ve g\u00fcvenilir bir bilgi kayna\u011f\u0131 olarak konumland\u0131rman\u0131za yard\u0131mc\u0131 olabilir.<\/p>\n<p>Pazarlama materyaliniz, \u00e7evrimi\u00e7i materyal ile fiziksel bask\u0131n\u0131n g\u00fc\u00e7l\u00fc bir kar\u0131\u015f\u0131m\u0131 olmal\u0131d\u0131r. \u00c7evrimi\u00e7i i\u00e7erik potansiyel bir konut sakininin ailesi i\u00e7in daha uygun olabilirken, bas\u0131l\u0131 i\u00e7erik, al\u0131\u015fk\u0131n olduklar\u0131 bir a\u015final\u0131k sundu\u011fu i\u00e7in konut sakinlerinin kendileri i\u00e7in daha uygun olabilir.<\/p>\n<h4><strong>Shane ekledi:<\/strong><\/h4>\n<p>\"Sekt\u00f6rdeki yeni pazarlamac\u0131lar taraf\u0131ndan genellikle g\u00f6z ard\u0131 ediliyor ancak geleneksel medya, bak\u0131m evi pazarlamas\u0131nda hala \u00f6nemli bir rol oynuyor. Daha ya\u015fl\u0131 demografik gruplar internette fazla zaman ge\u00e7irmeye daha az meyilli.<\/p>\n<p>\"Kaliteli ve bilgilendirici teminatlara sahip olmak, hizmet temelli her i\u015fletme i\u00e7in \u00f6nemlidir.<\/p>\n<p>\"Glenholme'da bro\u015f\u00fcr da\u011f\u0131t\u0131m\u0131 bizim i\u00e7in etkili oldu, \u00e7\u00fcnk\u00fc sundu\u011fumuz hizmetler hakk\u0131nda \u00f6nemli bilgiler i\u00e7eren k\u0131sa ve \u00f6z bir mesaj vermemizi sa\u011flarken, insanlara a\u015f\u0131r\u0131 y\u00fck bindirmiyor ve ilgilenenlerin daha fazla bilgi edinmek istemeleri halinde bizimle bir g\u00f6r\u00fc\u015fme ba\u015flatmalar\u0131na olanak tan\u0131yor.\"<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Yerel reklamlardan yararlan\u0131n <\/strong><\/h2>\n<p>Gazete reklamlar\u0131 ve radyo spotlar\u0131 gibi yerel reklamlar, toplulu\u011funuzda hedeflenen bir kitleye ula\u015fabilir.<\/p>\n<p>Kan\u0131tlar, potansiyel bak\u0131m evi sakinlerinin \u00e7o\u011funun daha \u00f6nce ya\u015fad\u0131klar\u0131 yere veya ailelerine yak\u0131n bir yere ta\u015f\u0131naca\u011f\u0131n\u0131 g\u00f6stermektedir.<\/p>\n<h4><strong>Shane ekledi:<\/strong><\/h4>\n<p>\"Genellikle insanlar bir bak\u0131m evi se\u00e7erken ailelerinden ve toplumlar\u0131ndan \u00e7ok uzakla\u015fmak istemezler ve rekabet \u00e7ok y\u00fcksek oldu\u011fu i\u00e7in genellikle bize daha fazla yerel insan geliyor.<\/p>\n<p>\"Genellikle, sakinlerimizin \u00e7o\u011funun bize 20 mil yar\u0131\u00e7apl\u0131 bir alandan ta\u015f\u0131nd\u0131\u011f\u0131n\u0131 g\u00f6r\u00fcyoruz.\"<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Kap\u0131dan Kap\u0131ya Bro\u015f\u00fcr Da\u011f\u0131t\u0131m\u0131<\/strong><\/h2>\n<figure id=\"attachment_73647\" aria-describedby=\"caption-attachment-73647\" style=\"width: 900px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2023\/03\/Glenholme-1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-73647\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2023\/03\/Glenholme-1.jpg\" alt=\"\" width=\"900\" height=\"675\" \/><\/a><figcaption id=\"caption-attachment-73647\" class=\"wp-caption-text\">Bak\u0131m evi bro\u015f\u00fcr\u00fc<\/figcaption><\/figure>\n<p><a href=\"https:\/\/www.solopress.com\/blog\/tr\/door-to-door-leaflet-distribution\/\" target=\"_blank\" rel=\"noopener\">Kap\u0131dan Kap\u0131ya Bro\u015f\u00fcr Da\u011f\u0131t\u0131m\u0131<\/a>Solopress'in sa\u011flad\u0131\u011f\u0131 bir hizmet olan bu y\u00f6ntem, bak\u0131m evinize ilgi \u00e7ekmek i\u00e7in kan\u0131tlanm\u0131\u015f bir y\u00f6ntemdir. Bu pazarlama \u015fekli:<\/p>\n<ul>\n<li>Zaman tasarrufu<\/li>\n<li>G\u00fcvenilir<\/li>\n<li>Hedeflenen<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h4><strong>Shane ekledi:<\/strong><\/h4>\n<p>\"Kap\u0131dan Kap\u0131ya Da\u011f\u0131t\u0131m, hizmet noktalar\u0131m\u0131z\u0131n \u00e7evresindeki belirli alanlarda yerel halka ula\u015fmam\u0131z i\u00e7in uygun maliyetli bir yol oldu.<\/p>\n<p>\"Kulland\u0131\u011f\u0131m\u0131z di\u011fer geleneksel pazarlama alanlar\u0131 olsa da, bunlar\u0131n \u00e7o\u011fu potansiyel m\u00fc\u015fterilerin reklamlar\u0131m\u0131zla (yol kenar\u0131 te\u015fhirleri, bas\u0131l\u0131 reklamlar vb.) kar\u015f\u0131la\u015fmas\u0131na dayan\u0131yor. Ancak Kap\u0131dan Kap\u0131ya Bro\u015f\u00fcr Da\u011f\u0131t\u0131m\u0131, her hanenin mesaj\u0131m\u0131z\u0131 almas\u0131n\u0131 sa\u011flamam\u0131za olanak tan\u0131yor.\"<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<h3><strong>Zaman tasarrufu<\/strong><\/h3>\n<p>Kap\u0131dan Kap\u0131ya Da\u011f\u0131t\u0131m <a href=\"https:\/\/www.solopress.com\/blog\/tr\/el-ilanlari-brosurler\/\">Bro\u015f\u00fcrler<\/a> tasar\u0131mdan paspasa tek bir kolay i\u015flemle. Bask\u0131 ve teslimat\u0131 tek bir tedarik\u00e7iyle organize ederek zamandan tasarruf eder, iki ayr\u0131 tedarik\u00e7iyi koordine etme zahmetinden kurtulursunuz.<\/p>\n<h3><strong>G\u00fcvenilir<\/strong><\/h3>\n<p>Solopress, Trustpilot'a g\u00f6re Birle\u015fik Krall\u0131k'taki en g\u00fcvenilir matbaad\u0131r ve Royal Mail'in\u00a0<strong>be\u015f y\u00fczy\u0131l<\/strong>\u00a0teslimatta deneyim! Teslimat, Leaflet drop arac\u0131l\u0131\u011f\u0131yla ger\u00e7ekle\u015ftirilir, b\u00f6ylece materyalleriniz normal posta ile birlikte ula\u015f\u0131r.<\/p>\n<h3><strong>Hedeflenen<\/strong><\/h3>\n<p>Kampanya Olu\u015fturucu arac\u0131m\u0131z, hedef kitlenizi co\u011frafi b\u00f6lge, ya\u015f, hane tipi ve gelir dilimine g\u00f6re se\u00e7menize olanak tan\u0131r. Bu, bak\u0131m evi pazarlaman\u0131z\u0131n kime ula\u015fmas\u0131n\u0131 istedi\u011finiz konusunda kesin veya geni\u015f olman\u0131z\u0131 sa\u011flar.<\/p>\n<p>&nbsp;<\/p>\n<h4><strong>Shane ekledi:<\/strong><\/h4>\n<p>\"Solopress'in hedefleme ara\u00e7lar\u0131, hedef alanlar\u0131m\u0131z\u0131 demografik \u00f6zelliklere g\u00f6re belirlememize yard\u0131mc\u0131 oldu.<\/p>\n<p>\"Daha \u00f6nce kulland\u0131\u011f\u0131m\u0131z hizmetlerde, sadece bir b\u00f6lgeyi tar\u0131yor ve en iyisini umuyorduk. Ancak \u015fimdi demografik veriler sayesinde bak\u0131m evlerimizin yak\u0131n\u0131nda maksimum etki i\u00e7in nereyi hedeflememiz gerekti\u011fi konusunda daha net bir fikrimiz var.\"<\/p>\n<p><a href=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2023\/03\/Glenholme-2.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-73650\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2023\/03\/Glenholme-2.jpg\" alt=\"\" width=\"900\" height=\"675\" \/><\/a><\/p>\n<h2><strong>A\u00e7\u0131k ev etkinlikleri<\/strong><\/h2>\n<p>A\u00e7\u0131k ev etkinlikleri, bak\u0131m evlerinin tesislerini, hizmetlerini ve \u015fefkatli personelini sergilemeleri i\u00e7in e\u015fsiz bir f\u0131rsat sunmaktad\u0131r.<\/p>\n<p>Bu, potansiyel m\u00fc\u015fterilerin s\u0131cak ve destekleyici ortama ilk elden tan\u0131k olmalar\u0131n\u0131 sa\u011flar.<\/p>\n<p>Bak\u0131m evleri, somut bir deneyim sunarak ziyaret\u00e7iler ve aileleriyle g\u00fc\u00e7l\u00fc bir duygusal ba\u011f kurabilir, bu da daha fazla g\u00fcven ve daha y\u00fcksek d\u00f6n\u00fc\u015f\u00fcm oranlar\u0131 sa\u011flar.<\/p>\n<h4><strong>Shane ekledi:<\/strong><\/h4>\n<p>\"A\u00e7\u0131k evler, aile g\u00fcnleri ve topluluk etkinlikleri gibi etkinliklere ev sahipli\u011fi yapmak, potansiyel sakinlere ve ailelerine ula\u015fman\u0131za yard\u0131mc\u0131 olabilir.<\/p>\n<p>\"Bu etkinlikler bak\u0131m evinizi tan\u0131tmak, personelinizi tan\u0131tmak ve insanlar\u0131n sorular\u0131n\u0131 yan\u0131tlamak i\u00e7in bir f\u0131rsat sunuyor.\"<\/p>\n<p><a href=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2023\/03\/Blog-care-home-03.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-73649\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2023\/03\/Blog-care-home-03.jpg\" alt=\"\" width=\"900\" height=\"454\" \/><\/a><\/p>\n<h2><strong>Bak\u0131m evi pazarlamas\u0131na genel bak\u0131\u015f<\/strong><\/h2>\n<p>Bak\u0131m evi pazarlamas\u0131, yeni sakinleri \u00e7ekmek ve sekt\u00f6rde rekabet\u00e7i kalmak i\u00e7in \u00e7ok \u00f6nemlidir.<\/p>\n<p>Hedef kitlenizi anlayarak, g\u00fc\u00e7l\u00fc bir \u00e7evrimi\u00e7i varl\u0131k olu\u015fturarak, i\u00e7erik pazarlamas\u0131na yat\u0131r\u0131m yaparak ve Solopress'in kap\u0131dan kap\u0131ya bro\u015f\u00fcr da\u011f\u0131t\u0131m\u0131 gibi yerel reklamc\u0131l\u0131k y\u00f6ntemlerinden yararlanarak, fark\u0131ndal\u0131\u011f\u0131 art\u0131rabilir ve bak\u0131m evinizin itibar\u0131n\u0131 art\u0131rabilirsiniz.<\/p>\n<p>Kap\u0131dan Kap\u0131ya Bro\u015f\u00fcr Da\u011f\u0131t\u0131m\u0131 hizmetimiz hakk\u0131nda daha fazla bilgi i\u00e7in m\u00fc\u015fterilerimizden biri taraf\u0131ndan nas\u0131l kullan\u0131ld\u0131\u011f\u0131n\u0131 okuyun,\u00a0 <a href=\"https:\/\/www.solopress.com\/blog\/tr\/baski-ilhami\/farnham-chiropractic-wellness-kapi-birakma-kampanyasi-pt-1\/\" target=\"_blank\" rel=\"noopener\">Farnham Kayropraktik<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>Care home marketing has become increasingly important in today&#8217;s ageing society. As the population grows older, the demand for high-quality care continues to rise. This makes it essential for care homes to distinguish themselves from the competition. Care home marketing is the cornerstone of building trust and attracting new residents. We spoke to Shane McGrath, [&hellip;]<\/p>\n","protected":false},"author":154,"featured_media":73653,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[547],"tags":[],"class_list":{"0":"post-73644","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business-marketing"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Care Home Marketing Tips - Solopress UK<\/title>\n<meta name=\"description\" content=\"Care home marketing has become increasingly important in today&#039;s ageing society. This blog explores key strategies for care homes to use.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.solopress.com\/blog\/tr\/ticari-pazarlama\/bakim-evi-pazarlama-ipuclari\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Care Home Marketing Tips - Solopress UK\" \/>\n<meta property=\"og:description\" content=\"Care home marketing has become increasingly important in today&#039;s ageing society. This blog explores key strategies for care homes to use.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.solopress.com\/blog\/tr\/ticari-pazarlama\/bakim-evi-pazarlama-ipuclari\/\" \/>\n<meta property=\"og:site_name\" content=\"The Latest Print and Design News | Solopress\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Solopress\" \/>\n<meta property=\"article:published_time\" content=\"2023-03-24T12:18:10+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-03-24T14:37:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2023\/03\/Blog-care-home-01.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Jake Ross\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@solopress\" \/>\n<meta name=\"twitter:site\" content=\"@solopress\" \/>\n<meta name=\"twitter:label1\" content=\"Yazan:\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jake Ross\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tahmini okuma s\u00fcresi\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 dakika\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/business-marketing\\\/care-home-marketing-tips\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/business-marketing\\\/care-home-marketing-tips\\\/\"},\"author\":{\"name\":\"Jake Ross\",\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/#\\\/schema\\\/person\\\/86438061b6921d896a81194a55080684\"},\"headline\":\"Care home marketing tips\",\"datePublished\":\"2023-03-24T12:18:10+00:00\",\"dateModified\":\"2023-03-24T14:37:14+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/business-marketing\\\/care-home-marketing-tips\\\/\"},\"wordCount\":1271,\"publisher\":{\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/business-marketing\\\/care-home-marketing-tips\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/03\\\/Blog-care-home-01.jpg\",\"articleSection\":[\"Business &amp; Marketing\"],\"inLanguage\":\"tr\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/business-marketing\\\/care-home-marketing-tips\\\/\",\"url\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/business-marketing\\\/care-home-marketing-tips\\\/\",\"name\":\"Care Home Marketing Tips - Solopress UK\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/business-marketing\\\/care-home-marketing-tips\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/business-marketing\\\/care-home-marketing-tips\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/03\\\/Blog-care-home-01.jpg\",\"datePublished\":\"2023-03-24T12:18:10+00:00\",\"dateModified\":\"2023-03-24T14:37:14+00:00\",\"description\":\"Care home marketing has become increasingly important in today's ageing society. This blog explores key strategies for care homes to use.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/business-marketing\\\/care-home-marketing-tips\\\/#breadcrumb\"},\"inLanguage\":\"tr\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.solopress.com\\\/blog\\\/business-marketing\\\/care-home-marketing-tips\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"tr\",\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/business-marketing\\\/care-home-marketing-tips\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/03\\\/Blog-care-home-01.jpg\",\"contentUrl\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/03\\\/Blog-care-home-01.jpg\",\"width\":900,\"height\":675},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/business-marketing\\\/care-home-marketing-tips\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Blog\",\"item\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Care home marketing tips\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/\",\"name\":\"The Latest Print and Design News | Solopress\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"tr\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/#organization\",\"name\":\"Solopress\",\"url\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"tr\",\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/wp-content\\\/uploads\\\/2017\\\/06\\\/solopress-logo-no-tagline@2x.png\",\"contentUrl\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/wp-content\\\/uploads\\\/2017\\\/06\\\/solopress-logo-no-tagline@2x.png\",\"width\":428,\"height\":88,\"caption\":\"Solopress\"},\"image\":{\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/Solopress\",\"https:\\\/\\\/x.com\\\/solopress\",\"https:\\\/\\\/instagram.com\\\/solopress\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/solopress\",\"https:\\\/\\\/uk.pinterest.com\\\/solopress\\\/\",\"https:\\\/\\\/www.youtube.com\\\/user\\\/solopress\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/#\\\/schema\\\/person\\\/86438061b6921d896a81194a55080684\",\"name\":\"Jake Ross\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"tr\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/97ff332c68b712fc4f6e179f11f1b65fb3ae3d18ec6c0115eb15220bdbbdf414?s=96&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/97ff332c68b712fc4f6e179f11f1b65fb3ae3d18ec6c0115eb15220bdbbdf414?s=96&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/97ff332c68b712fc4f6e179f11f1b65fb3ae3d18ec6c0115eb15220bdbbdf414?s=96&r=g\",\"caption\":\"Jake Ross\"},\"url\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/tr\\\/author\\\/jake-ross\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Bak\u0131m Evi Pazarlama \u0130pu\u00e7lar\u0131 - Solopress UK","description":"Bak\u0131m evi pazarlamas\u0131, g\u00fcn\u00fcm\u00fcz\u00fcn ya\u015flanan toplumunda giderek daha \u00f6nemli hale gelmi\u015ftir. Bu blog, bak\u0131m evlerinin kullanabilece\u011fi temel stratejileri incelemektedir.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.solopress.com\/blog\/tr\/ticari-pazarlama\/bakim-evi-pazarlama-ipuclari\/","og_locale":"tr_TR","og_type":"article","og_title":"Care Home Marketing Tips - Solopress UK","og_description":"Care home marketing has become increasingly important in today's ageing society. This blog explores key strategies for care homes to use.","og_url":"https:\/\/www.solopress.com\/blog\/tr\/ticari-pazarlama\/bakim-evi-pazarlama-ipuclari\/","og_site_name":"The Latest Print and Design News | Solopress","article_publisher":"https:\/\/www.facebook.com\/Solopress","article_published_time":"2023-03-24T12:18:10+00:00","article_modified_time":"2023-03-24T14:37:14+00:00","og_image":[{"width":900,"height":675,"url":"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2023\/03\/Blog-care-home-01.jpg","type":"image\/jpeg"}],"author":"Jake Ross","twitter_card":"summary_large_image","twitter_creator":"@solopress","twitter_site":"@solopress","twitter_misc":{"Yazan:":"Jake Ross","Tahmini okuma s\u00fcresi":"7 dakika"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.solopress.com\/blog\/business-marketing\/care-home-marketing-tips\/#article","isPartOf":{"@id":"https:\/\/www.solopress.com\/blog\/business-marketing\/care-home-marketing-tips\/"},"author":{"name":"Jake Ross","@id":"https:\/\/www.solopress.com\/blog\/#\/schema\/person\/86438061b6921d896a81194a55080684"},"headline":"Care home marketing tips","datePublished":"2023-03-24T12:18:10+00:00","dateModified":"2023-03-24T14:37:14+00:00","mainEntityOfPage":{"@id":"https:\/\/www.solopress.com\/blog\/business-marketing\/care-home-marketing-tips\/"},"wordCount":1271,"publisher":{"@id":"https:\/\/www.solopress.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.solopress.com\/blog\/business-marketing\/care-home-marketing-tips\/#primaryimage"},"thumbnailUrl":"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2023\/03\/Blog-care-home-01.jpg","articleSection":["Business &amp; Marketing"],"inLanguage":"tr"},{"@type":"WebPage","@id":"https:\/\/www.solopress.com\/blog\/business-marketing\/care-home-marketing-tips\/","url":"https:\/\/www.solopress.com\/blog\/business-marketing\/care-home-marketing-tips\/","name":"Bak\u0131m Evi Pazarlama \u0130pu\u00e7lar\u0131 - Solopress UK","isPartOf":{"@id":"https:\/\/www.solopress.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.solopress.com\/blog\/business-marketing\/care-home-marketing-tips\/#primaryimage"},"image":{"@id":"https:\/\/www.solopress.com\/blog\/business-marketing\/care-home-marketing-tips\/#primaryimage"},"thumbnailUrl":"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2023\/03\/Blog-care-home-01.jpg","datePublished":"2023-03-24T12:18:10+00:00","dateModified":"2023-03-24T14:37:14+00:00","description":"Bak\u0131m evi pazarlamas\u0131, g\u00fcn\u00fcm\u00fcz\u00fcn ya\u015flanan toplumunda giderek daha \u00f6nemli hale gelmi\u015ftir. Bu blog, bak\u0131m evlerinin kullanabilece\u011fi temel stratejileri incelemektedir.","breadcrumb":{"@id":"https:\/\/www.solopress.com\/blog\/business-marketing\/care-home-marketing-tips\/#breadcrumb"},"inLanguage":"tr","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.solopress.com\/blog\/business-marketing\/care-home-marketing-tips\/"]}]},{"@type":"ImageObject","inLanguage":"tr","@id":"https:\/\/www.solopress.com\/blog\/business-marketing\/care-home-marketing-tips\/#primaryimage","url":"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2023\/03\/Blog-care-home-01.jpg","contentUrl":"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2023\/03\/Blog-care-home-01.jpg","width":900,"height":675},{"@type":"BreadcrumbList","@id":"https:\/\/www.solopress.com\/blog\/business-marketing\/care-home-marketing-tips\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Blog","item":"https:\/\/www.solopress.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Care home marketing tips"}]},{"@type":"WebSite","@id":"https:\/\/www.solopress.com\/blog\/#website","url":"https:\/\/www.solopress.com\/blog\/","name":"En Son Bask\u0131 ve Tasar\u0131m Haberleri | Solopress","description":"","publisher":{"@id":"https:\/\/www.solopress.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.solopress.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"tr"},{"@type":"Organization","@id":"https:\/\/www.solopress.com\/blog\/#organization","name":"Solopress","url":"https:\/\/www.solopress.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"tr","@id":"https:\/\/www.solopress.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2017\/06\/solopress-logo-no-tagline@2x.png","contentUrl":"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2017\/06\/solopress-logo-no-tagline@2x.png","width":428,"height":88,"caption":"Solopress"},"image":{"@id":"https:\/\/www.solopress.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Solopress","https:\/\/x.com\/solopress","https:\/\/instagram.com\/solopress\/","https:\/\/www.linkedin.com\/company\/solopress","https:\/\/uk.pinterest.com\/solopress\/","https:\/\/www.youtube.com\/user\/solopress"]},{"@type":"Person","@id":"https:\/\/www.solopress.com\/blog\/#\/schema\/person\/86438061b6921d896a81194a55080684","name":"Jake Ross","image":{"@type":"ImageObject","inLanguage":"tr","@id":"https:\/\/secure.gravatar.com\/avatar\/97ff332c68b712fc4f6e179f11f1b65fb3ae3d18ec6c0115eb15220bdbbdf414?s=96&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/97ff332c68b712fc4f6e179f11f1b65fb3ae3d18ec6c0115eb15220bdbbdf414?s=96&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/97ff332c68b712fc4f6e179f11f1b65fb3ae3d18ec6c0115eb15220bdbbdf414?s=96&r=g","caption":"Jake Ross"},"url":"https:\/\/www.solopress.com\/blog\/tr\/author\/jake-ross\/"}]}},"jetpack_featured_media_url":"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2023\/03\/Blog-care-home-01.jpg","_links":{"self":[{"href":"https:\/\/www.solopress.com\/blog\/tr\/wp-json\/wp\/v2\/posts\/73644","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.solopress.com\/blog\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.solopress.com\/blog\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.solopress.com\/blog\/tr\/wp-json\/wp\/v2\/users\/154"}],"replies":[{"embeddable":true,"href":"https:\/\/www.solopress.com\/blog\/tr\/wp-json\/wp\/v2\/comments?post=73644"}],"version-history":[{"count":5,"href":"https:\/\/www.solopress.com\/blog\/tr\/wp-json\/wp\/v2\/posts\/73644\/revisions"}],"predecessor-version":[{"id":73661,"href":"https:\/\/www.solopress.com\/blog\/tr\/wp-json\/wp\/v2\/posts\/73644\/revisions\/73661"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.solopress.com\/blog\/tr\/wp-json\/wp\/v2\/media\/73653"}],"wp:attachment":[{"href":"https:\/\/www.solopress.com\/blog\/tr\/wp-json\/wp\/v2\/media?parent=73644"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.solopress.com\/blog\/tr\/wp-json\/wp\/v2\/categories?post=73644"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.solopress.com\/blog\/tr\/wp-json\/wp\/v2\/tags?post=73644"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}