{"id":73664,"date":"2023-04-14T10:50:16","date_gmt":"2023-04-14T09:50:16","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=73664"},"modified":"2023-10-27T16:23:30","modified_gmt":"2023-10-27T15:23:30","slug":"kabuk-semalari-ve-kucuk-alanlar","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/tr\/exhibitions-trade-shows\/shell-schemes-and-small-spaces\/","title":{"rendered":"Bir uzman gibi sergileyin: kabuk \u015femalar\u0131 ve k\u00fc\u00e7\u00fck alanlar"},"content":{"rendered":"
<\/div>

\u0130lk kez kat\u0131lanlar, tek ba\u015f\u0131na ticaret yapanlar ve k\u00fc\u00e7\u00fck i\u015fletmeler, k\u00fc\u00e7\u00fck bir b\u00fct\u00e7e ve k\u00fc\u00e7\u00fck bir ayak izinden en iyi \u015fekilde yararlanmalar\u0131 gerekti\u011fini fark edebilirler. Daha b\u00fcy\u00fck, daha olgun markalar ise genellikle devasa <\/span>kalabaliklari \u015fa\u015firtmak i\u0307\u00e7i\u0307n ismarlama stantlar<\/span>K\u00fc\u00e7\u00fck kat\u0131l\u0131mc\u0131lar, s\u0131n\u0131rl\u0131 kaynak ve gayrimenkul ile fuarda b\u00fcy\u00fck bir etki yaratabilirler.<\/span><\/p>\n

K\u00fc\u00e7\u00fck bir saha veya kabuk bir stant i\u00e7in kaydoldu\u011funuzda, onu \u00f6ne \u00e7\u0131karmak zor olabilir. Etraf\u0131n\u0131z, ayn\u0131 ayak izine sahip d\u00fczinelerce stantla \u00e7evrili olacak ve hepsi de ziyaret\u00e7i ve ilgi \u00e7ekmek i\u00e7in yar\u0131\u015facak. Dave Roberts <\/span>Ancoats Gitarlar\u0131<\/span><\/a> ticaretinin ilk y\u0131l\u0131nda bir\u00e7ok kez sergiledi. Dik \u00f6\u011frenme e\u011frisi, onu deneyimlerini payla\u015fmak ve ba\u015fkalar\u0131n\u0131n varl\u0131klar\u0131n\u0131 en \u00fcst d\u00fczeye \u00e7\u0131karmalar\u0131na yard\u0131mc\u0131 olmak i\u00e7in harika bir konuma getiriyor.<\/span><\/p>\n

Ne teklif ediyorsunuz?<\/b><\/h2>\n

\"\"<\/a><\/p>\n

Bir ticaret fuar\u0131na kat\u0131lma konusunda bilgi ald\u0131\u011f\u0131n\u0131zda, sunumunuzu se\u00e7me f\u0131rsat\u0131n\u0131z olacakt\u0131r. Etkinli\u011fe ve mekana ba\u011fl\u0131 olarak, sunumunuzun boyutunu ve konumunu se\u00e7ebilirsiniz.\u00a0<\/span><\/p>\n

Ancoats Guitars, Birmingham'daki The Guitar Show'a kat\u0131ld\u0131\u011f\u0131nda, yer bulmak \u00e7ok zordu ve en iyi sahalar\u0131 elde etmek zordu. Sonu\u00e7 olarak Dave kendini biraz al\u0131\u015f\u0131lm\u0131\u015f\u0131n d\u0131\u015f\u0131nda buldu:<\/span><\/p>\n

Biraz k\u00f6\u015feye s\u0131k\u0131\u015fm\u0131\u015ft\u0131m, bu y\u00fczden kimse bana do\u011fru gelmek i\u00e7in \u00f6zel bir \u00e7aba sarf etmedik\u00e7e, ekran\u0131m\u0131n tam \u00f6n etkisini g\u00f6remeyeceklerdi.<\/i><\/b><\/p>\n

M\u00fcmk\u00fcn olan her yerde, rezervasyon yapt\u0131rd\u0131\u011f\u0131n\u0131z stand\u0131n konumunu g\u00f6z \u00f6n\u00fcnde bulundurdu\u011funuzdan emin olun ve iyi bir yer kapmak i\u00e7in erken gidin. Genellikle bir saha haritas\u0131 mevcuttur, bu nedenle giri\u015flerin, \u00e7\u0131k\u0131\u015flar\u0131n, tesislerin ve yiyecek tezgahlar\u0131n\u0131n konumuna bakarak iyi miktarda yaya trafi\u011fi olan bir saha belirleyin. Ayr\u0131ca sadece alanl\u0131 bir saha veya bir kabuk \u015femas\u0131 se\u00e7me se\u00e7ene\u011finiz de olabilir.<\/span><\/p>\n

Shell Scheme nedir?<\/b><\/h2>\n

\u0130smi kula\u011fa bir t\u00fcr doland\u0131r\u0131c\u0131l\u0131k gibi gelse de, paravan bir plan ak\u0131ll\u0131 bir yat\u0131r\u0131m olabilir! 'Kabuk \u015fema', haz\u0131r bir saha paketi i\u00e7in kullan\u0131lan fuar end\u00fcstrisi terimidir. Tipik olarak, duvarlar, d\u00f6\u015feme, ayd\u0131nlatma, elektrik ve belki sandalye ve masa gibi baz\u0131 basit mobilyalar gibi baz\u0131 temel randevularla \u00f6nceden in\u015fa edilmi\u015f bir stant olarak gelecektir.<\/span><\/p>\n

\"Shell<\/a><\/p>\n

Bu \u015femalar\u0131n sa\u011flad\u0131\u011f\u0131 \u015fablon, serginiz i\u00e7in uygun bir zemin olu\u015fturabilirken, g\u00f6z \u00f6n\u00fcnde bulundurulmas\u0131 gereken baz\u0131 dezavantajlar da vard\u0131r. Kabuk \u015femal\u0131 bir stand\u0131n, stant tasar\u0131m\u0131 s\u00f6z konusu oldu\u011funda yarat\u0131c\u0131l\u0131\u011f\u0131n\u0131z\u0131 s\u0131n\u0131rlayabilece\u011fini g\u00f6rebilirsiniz, bu nedenle di\u011fer benzer stantlardan s\u0131yr\u0131labilmeniz i\u00e7in stand\u0131 \u00f6zelle\u015ftirmeniz \u00f6nemlidir.\u00a0<\/span><\/p>\n

'Kabuk \u015femas\u0131na' dahil olan unsurlar etkinlikten etkinli\u011fe de\u011fi\u015fecektir, ancak organizat\u00f6r taraf\u0131ndan sa\u011flanan bilgi paketinde belirtilmelidir. Dave The Guitar Show'a kat\u0131ld\u0131\u011f\u0131nda 4m\u00b2'lik bir kabuk \u015femas\u0131 vard\u0131.<\/span><\/p>\n

\"\"<\/p>\n

G\u00f6rd\u00fc\u011f\u00fcn\u00fcz gibi, Dave'in stand\u0131 son stant oldu\u011fu i\u00e7in iki taraf\u0131 da kapal\u0131yd\u0131. \u00d6ne bakan jenerik tabela, g\u00fc\u00e7 kayna\u011f\u0131, hal\u0131, masa ve sandalyeler paketin bir par\u00e7as\u0131 olarak sa\u011fland\u0131.<\/span><\/p>\n

Kabu\u011funuzu \u00f6zelle\u015ftirme<\/strong><\/h2>\n

Bir 'kabuk \u015femas\u0131n\u0131n' faydas\u0131, temel unsurlar\u0131n sizin i\u00e7in halledilmi\u015f olmas\u0131d\u0131r. Etkinli\u011fe ba\u011fl\u0131 olarak, kendi tasar\u0131mlar\u0131n\u0131zla s\u00fcslemeniz i\u00e7in harika bir bo\u015f tuval sunmalar\u0131 muhtemeldir <\/span>sergi\u0307 malzemeleri\u0307<\/span><\/a>. \u0130\u015fte Dave'in sunumuyla ba\u015farmay\u0131 ba\u015fard\u0131\u011f\u0131 \u015fey:<\/span><\/p>\n

 <\/p>\n

\"\"<\/p>\n

 <\/p>\n

Paravan duvarlar veya kuma\u015f b\u00f6lmeler i\u00e7eren bir 'kabuk \u015femas\u0131' da size bir dereceye kadar mahremiyet sa\u011flayacakt\u0131r. Potansiyel m\u00fc\u015fterileriniz ve ortaklar\u0131n\u0131zla \u00f6zel bir toplant\u0131 yapmak i\u00e7in kendinizi daha iyi hissedeceksiniz ve ziyaret\u00e7ilerin alan\u0131n\u0131zdan kestirmeden ge\u00e7me olas\u0131l\u0131\u011f\u0131 azalacak. Ayr\u0131ca arka taraftaki \u00e7ekici olmayan depolama alanlar\u0131n\u0131 veya teknolojiyi, g\u00f6r\u00fcnme korkusu olmadan standlar\u0131n ve afi\u015flerin arkas\u0131na gizleyebilirsiniz.<\/span>g arkadan saatli. Dave, kabuk \u015femas\u0131n\u0131n hem dezavantajlar\u0131 hem de faydalar\u0131 oldu\u011funu ke\u015ffetti:<\/span><\/p>\n

Kabuk \u015femas\u0131n\u0131n korunakl\u0131 do\u011fas\u0131n\u0131n art\u0131lar\u0131 ve eksileri vard\u0131. Olumsuz taraf\u0131, odada kendimi daha az g\u00f6r\u00fcn\u00fcr hissettim. Olumlu taraf\u0131 ise, b\u00f6lmeler mek\u00e2n\u0131 daha oda benzeri bir hale getirdi. Bu da stand\u0131 potansiyel gitar al\u0131c\u0131lar\u0131yla tan\u0131\u015fmaya ve onlara \u00f6zel gereksinimleri hakk\u0131nda dan\u0131\u015fmaya daha elveri\u015fli hale getirdi.<\/i><\/b><\/p>\n

Sadece yer mi?<\/b><\/h2>\n

'Kabuk \u015femas\u0131'n\u0131n alternatifi muhtemelen 'sadece alan' sahas\u0131 olacakt\u0131r. Bekledi\u011finiz gibi, size belirli bir kare alan tahsis edilecek ve ba\u015fka \u00e7ok az \u015fey olacak. Ger\u00e7ekten, sadece alanl\u0131 sahalar\u0131 d\u00fc\u015f\u00fcnd\u00fc\u011f\u00fcm\u00fczde,\u00a0<\/span>iki farkl\u0131 alan kullan\u0131m\u0131na bakma e\u011filimindeyiz.<\/span><\/p>\n

\u0130lk olarak, giri\u015f seviyesinde \"sadece alan\", bir s\u0131ra sehpa masas\u0131nda te\u015fhirlerinizi koyabilece\u011finiz ve mallar\u0131n\u0131z\u0131 yerle\u015ftirebilece\u011finiz bir alan anlam\u0131na gelebilir. \u015eansl\u0131ysan\u0131z, \u00f6\u011felerinizi yerle\u015ftirebilece\u011finiz ve ziyaret\u00e7ileri kar\u015f\u0131layabilece\u011finiz daha geni\u015f bir alan olabilir.<\/span><\/p>\n

\"\"<\/a>\u0130kinci olarak, daha ileri bir d\u00fczeyde, gelip kendi \u0131smarlama stand\u0131n\u0131z\u0131 kurabilmeniz i\u00e7in randevulardan yoksun b\u0131rak\u0131lm\u0131\u015f daha b\u00fcy\u00fck bir alan anlam\u0131na gelebilir. E\u011fer bulundu\u011funuz a\u015fama buysa, yaz\u0131m\u0131zda baz\u0131 harika bilgiler yer al\u0131yor <\/span>sekt\u00f6r uzman\u0131 Andy Hickinbotham'dan tavsiyeler.<\/span><\/p>\n

Ancak, onun<\/span>e her santimetrekareden en iyi \u015fekilde yararlanman\u0131z gereken daha k\u00fc\u00e7\u00fck sahalara odaklan\u0131yoruz. Bir\u00e7ok etkinlik i\u00e7in, \u00f6zellikle de daha k\u00fc\u00e7\u00fck \u00f6l\u00e7ekli olanlar i\u00e7in, 'sadece alan' tek se\u00e7ene\u011finiz olabilir. Bu durumda, alan\u0131n\u0131z\u0131 tan\u0131mlamak, profesyonelli\u011fi art\u0131rmak ve etkinli\u011fe damgan\u0131z\u0131 vurmak sizin elinizde.<\/span><\/p>\n

Alan\u0131n\u0131zdan en iyi \u015fekilde yararlanmak<\/b><\/h2>\n

Ancoats Guitars, Kuzey Do\u011fu Gitar Fuar\u0131 ve Londra Uluslararas\u0131 Gitar Fuar\u0131'na kat\u0131ld\u0131\u011f\u0131nda Dave'in her iki fuarda da sadece bir alan\u0131 vard\u0131. Bir s\u0131ra stand\u0131n par\u00e7as\u0131 olarak<\/span>Her biri bir sehpa kullanan Ancoats Guitars, Solopress'in \u00e7arp\u0131c\u0131 bas\u0131l\u0131 te\u015fhir malzemeleri sayesinde \u00f6ne \u00e7\u0131kt\u0131.<\/span><\/p>\n

Ti\u015f\u00f6rtler ve \u015fapkalar beni daha 'ger\u00e7ek' bir marka gibi g\u00f6steriyor. \u00c7\u0131kartmalarla, s\u0131k\u0131lan \u00e7ocuklara birka\u00e7 tane veriyorsunuz, ama belki bu mesaj m\u00fc\u015fteri olabilecek ebeveynlere de ula\u015f\u0131r!<\/i><\/b><\/p>\n

Y\u00fckseklik i\u00e7in ve bir fon olu\u015fturmak i\u00e7in, <\/span>Makaral\u0131 Afi\u015fler<\/span><\/a> serginin harika bir unsuruydu. Tasar\u0131m, logoyu ba\u015f hizas\u0131n\u0131n \u00fczerinde ve gitarlar\u0131n \u00fczerinde g\u00f6r\u00fclebilecek \u015fekilde en \u00fcstte i\u00e7eriyordu ve bu da ziyaret\u00e7ilerin kimin stand\u0131na hayranl\u0131k duyduklar\u0131n\u0131 a\u00e7\u0131k\u00e7a g\u00f6steriyordu.\"\"<\/a><\/span><\/p>\n

Bu <\/span>Bask\u0131l\u0131 Masa \u00d6rt\u00fcs\u00fc<\/span><\/a> Marka kapsam\u0131n\u0131 art\u0131r\u0131r, da\u011f\u0131n\u0131k sehpa masas\u0131n\u0131 gizler ve alt\u0131nda depolama i\u00e7in gizli bir alan yarat\u0131r. Daha az kullan\u0131lan bir unsur olarak, \u00e7evredeki stantlar\u0131n aksine ger\u00e7ek bir farkl\u0131l\u0131k noktas\u0131 da sunuyor.<\/span><\/p>\n

\u00c7\u0131kartmalar<\/span><\/a>, <\/span>Ti\u015f\u00f6rtler<\/span><\/a>, <\/span>Kapaklar<\/span><\/a> ve <\/span>Bro\u015f\u00fcrler<\/span><\/a> Standa yakla\u015fmak i\u00e7in ekstra nedenler yaratman\u0131n yan\u0131 s\u0131ra profesyonelli\u011fi art\u0131r\u0131n ve markala\u015fmay\u0131 eve getirin,\u00a0<\/span><\/p>\n

Ziyaret\u00e7ilerin yanlar\u0131nda g\u00f6t\u00fcrebilecekleri bir \u015feyler olmas\u0131 benim i\u00e7in \u00e7ok \u00f6nemli, \u00e7\u00fcnk\u00fc m\u00fc\u015fterilerimin \u00f6zel bir enstr\u00fcman\u0131n \u00f6zelliklerini d\u00fc\u015f\u00fcnmek i\u00e7in biraz zaman harcamalar\u0131 gerekecek. Bir bro\u015f\u00fcr ya da kitap\u00e7\u0131k bunu bo\u015f zamanlar\u0131nda yapmalar\u0131n\u0131 sa\u011flar.<\/i><\/b><\/p>\n

Orada ne varsa ona haz\u0131rl\u0131kl\u0131 olun<\/b><\/h2>\n

Ger\u00e7ekte, hem kabuk \u015femal\u0131 stantlar\u0131n hem de yaln\u0131zca alanl\u0131 stantlar\u0131n \u00f6nceden d\u00fc\u015f\u00fcnmeniz gereken y\u00f6nleri vard\u0131r. \u0130kisi aras\u0131ndaki do\u011fru se\u00e7im ihtiya\u00e7lar\u0131n\u0131za ve hedeflerinize ba\u011fl\u0131 olacakt\u0131r, ancak bir\u00e7ok k\u00fc\u00e7\u00fck ticari fuar i\u00e7in b\u00f6yle bir se\u00e7ene\u011finiz olmayabilir. Dave'in Ancoats Guitars te\u015fhir malzemeleri seti, etkinli\u011fe vard\u0131\u011f\u0131nda ne bulursa bulsun harika g\u00f6r\u00fcn\u00fcml\u00fc bir stand olu\u015fturacak kadar \u00e7ok y\u00f6nl\u00fcd\u00fcr.<\/span><\/p>\n

Dikkatli bir tasar\u0131m ve uygulamayla, siz de \u00e7ok say\u0131da fuarda size iyi hizmet edecek uyarlanabilir malzemelerle ay\u0131rt edici bir sergi olu\u015fturabilirsiniz.<\/span><\/p>\n

 <\/p>","protected":false},"excerpt":{"rendered":"

First time exhibitors, sole traders and small businesses may find they need to make the most of a small budget and a small footprint. While larger, more mature brands often build huge, bespoke stands to wow the crowds, smaller exhibitors can still achieve a big impact at the trade show with limited resources and real […]<\/p>\n","protected":false},"author":134,"featured_media":74101,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[547,960],"tags":[757,899],"class_list":{"0":"post-73664","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business-marketing","8":"category-exhibitions-trade-shows","9":"tag-exhibition-stands","10":"tag-exhibitions"},"acf":[],"yoast_head":"\nExhibit Like an Expert: Shell Schemes & Small Spaces - Solopress<\/title>\n<meta name=\"description\" content=\"When you start to exhibit at trade shows, you may find yourself with a small pitch or a shell scheme. 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