{"id":74005,"date":"2023-05-22T12:38:56","date_gmt":"2023-05-22T11:38:56","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=74005"},"modified":"2023-10-07T11:09:18","modified_gmt":"2023-10-07T10:09:18","slug":"latham-street-basima-gi%cc%87di%cc%87yor","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/tr\/entrepreneurs\/latham-street-goes-to-print\/","title":{"rendered":"Latham Street bask\u0131ya gidiyor"},"content":{"rendered":"
<\/div>

\u0130\u00e7inde<\/span> son blog<\/span><\/a> \"Profesyonellerle B\u00fcy\u00fcy\u00fcn\" serimizde, \u00fc\u00e7 i\u015fletmemizin her birinin kendi marka tasar\u0131mlar\u0131n\u0131 ve seslerini nas\u0131l geli\u015ftirdiklerini inceledik. Moda markas\u0131 Latham Street'in logosu o kadar pop\u00fcler ki markal\u0131 \u00fcr\u00fcnler basmay\u0131 tercih etmi\u015fler.<\/span><\/p>\n

Latham Street'ten Lorna Minter ile birlikte \u00e7al\u0131\u015farak Leigh-on-Sea ma\u011fazas\u0131nda ve \u00e7evrimi\u00e7i olarak \u015fu adreste yeniden sat\u0131\u015fa sunulmak \u00fczere baz\u0131 bas\u0131l\u0131 \u00fcr\u00fcnler haz\u0131rlad\u0131k<\/span> latham-street.com<\/span><\/a>. Lorna \u015fimdiye kadar T-shirtler, Bez \u00c7antalar, Su \u015ei\u015feleri ve Yeniden Kullan\u0131labilir Kahve Fincanlar\u0131 se\u00e7ti. Markan\u0131n ekolojik de\u011ferlerine uygun olarak, her bir \u00fcr\u00fcn s\u00fcrd\u00fcr\u00fclebilirlik \u00f6ncelikli olarak se\u00e7ilmi\u015ftir.<\/span><\/p>\n

Talep g\u00f6ren bir marka\u00a0\"\"<\/a><\/b><\/h2>\n

\u00d6nceki yaz\u0131m\u0131zda logolar ve renkler hakk\u0131nda blog yaz\u0131s\u0131<\/a>Latham Street'in marka tasar\u0131m\u0131 yakla\u015f\u0131m\u0131n\u0131 inceledik. Latham Street, hem retro hem de g\u00fcncel olan ay\u0131rt edici bir marka kimli\u011fi olu\u015fturmay\u0131 ba\u015fard\u0131. Bu kimlik ayn\u0131 zamanda \u00e7ekirdek kitlelerine g\u00fc\u00e7l\u00fc bir \u015fekilde hitap eden i\u015f de\u011ferlerini de temsil ediyor.<\/p>\n

Sonu\u00e7 olarak, Latham's Street'in m\u00fc\u015fterileri aras\u0131nda Latham Street logosunu ta\u015f\u0131yan giysi ve aksesuarlar arac\u0131l\u0131\u011f\u0131yla markayla ili\u015fki kurma konusunda bir i\u015ftah var. Lorna bize anlatt\u0131:<\/p>\n

\"Markay\u0131 piyasaya s\u00fcrd\u00fc\u011f\u00fcm\u00fczden beri m\u00fc\u015fterilerimiz gelip \"smiley\" logolu \u00fcr\u00fcnler istiyor. Bu logoyu ne zaman \u00f6n plana \u00e7\u0131karsak, ister ger\u00e7ek par\u00e7alar olsun, ister ticari \u00fcr\u00fcnler ya da aksesuarlar, her zaman \u00e7ok pop\u00fcler oluyorlar!\"<\/i><\/b><\/p>\n

Bu i\u015ftah\u0131 tatmin etmek i\u00e7in Lorna, markay\u0131 sergileyen perakende \u00fcr\u00fcnler yaratmak \u00fczere bask\u0131y\u0131 kulland\u0131. Bir moda markas\u0131 i\u00e7in harika bir yer. M\u00fc\u015fteriler logonuzu ti\u015f\u00f6rtler ve \u00e7antalar \u00fczerinde sergilemek istediklerinde, muhtemelen daha fazla moda tutkununun dikkatini \u00e7ekeceklerdir.<\/p>\n

Logolu Ti\u015f\u00f6rtler\"\"<\/a><\/b><\/h2>\n

\u00c7evreyi d\u00fc\u015f\u00fcnmek Lorna'n\u0131n karar verme s\u00fcrecinde b\u00fcy\u00fck bir rol oynuyor, bu nedenle Solopress'in geri d\u00f6n\u00fc\u015ft\u00fcr\u00fclm\u00fc\u015f ti\u015f\u00f6rtlerini tercih etmesi s\u00fcrpriz olmad\u0131.<\/p>\n

Latham Street'in slogan\u0131 'Reused, Remade, Reloved'. Bu slogan, geri kazan\u0131lm\u0131\u015f vintage giysi ve tekstillerin kullan\u0131m\u0131yla \u00e7ok ilgili olsa da, ayn\u0131 zamanda markan\u0131n \u00e7evreye duyarl\u0131 de\u011ferlerinin bir ifadesidir.<\/p>\n

Her taraf\u0131 siyah, beyaz ve ye\u015fil<\/b><\/h2>\n

Solopress geri d\u00f6n\u00fc\u015ft\u00fcr\u00fclm\u00fc\u015f ti\u015f\u00f6rt serisi 100% GRS sertifikal\u0131 geri d\u00f6n\u00fc\u015ft\u00fcr\u00fclm\u00fc\u015f polyesterden \u00fcretilmi\u015ftir. Polyester harika bir geri d\u00f6n\u00fc\u015ft\u00fcr\u00fclm\u00fc\u015f tekstil \u00fcr\u00fcn\u00fcd\u00fcr \u00e7\u00fcnk\u00fc malzemenin b\u00fct\u00fcnl\u00fc\u011f\u00fc geri d\u00f6n\u00fc\u015f\u00fcm s\u00fcreciyle tehlikeye at\u0131lmaz. Polyester dayan\u0131kl\u0131d\u0131r, renkleri h\u0131zl\u0131d\u0131r, \u00e7abuk kurur, lekelere ve k\u0131r\u0131\u015f\u0131kl\u0131klara kar\u015f\u0131 diren\u00e7lidir ve t\u00fcm bu olumlu \u00f6zellikler geri d\u00f6n\u00fc\u015ft\u00fcr\u00fclm\u00fc\u015f \u00fcr\u00fcnde korunur.<\/p>\n

\"\"<\/a><\/p>\n

Talep g\u00f6ren logo ve \u00e7evre dostu malzemenin birle\u015fimiyle, bu Latham Street ti\u015f\u00f6rtleri daha markaya uygun olamazd\u0131. K\u0131sa kollu geri d\u00f6n\u00fc\u015ft\u00fcr\u00fclm\u00fc\u015f ti\u015f\u00f6rt\u00fcn \u00f6n\u00fc beyaz logolu siyah renkte ve renkleri ters \u00e7evrilmi\u015f olarak sunulurken, beyaz uzun kollu versiyonu da mevcut.<\/p>\n

Stil sahibi \u00e7antalar<\/b><\/h2>\n

Marka i\u00e7in bir ba\u015fka harika se\u00e7im de<\/span> Pamuklu Bez \u00c7antalar<\/span><\/a>. 100 g\/m\u00b2 pamuk OEKO-TEX\u00ae taraf\u0131ndan organik sertifikal\u0131d\u0131r. Bu, malzemenin GDO kullan\u0131lmadan \u00fcretildi\u011finin garanti edildi\u011fi anlam\u0131na gelir. Ayr\u0131ca pestisit ve di\u011fer zararl\u0131 maddelere kar\u015f\u0131 da test edilmi\u015ftir. Yine, bu \u00fcr\u00fcnler Latham Street'in marka de\u011ferleriyle b\u00fcy\u00fck bir uyum i\u00e7indedir.\u00a0<\/span><\/p>\n

\"\"<\/a><\/p>\n

Bu pamuklu bez \u00e7antalar\u0131 k\u0131sa ya da uzun sapl\u0131 olmak \u00fczere bir d\u00fczineden fazla farkl\u0131 renkte sunuyoruz. Latham Street, bir ta\u015f\u0131y\u0131c\u0131dan \u00e7ok omuz \u00e7antas\u0131 olarak kullan\u0131lmak \u00fczere 30 cm'lik uzun sapl\u0131 versiyonu se\u00e7ti. Bu se\u00e7enek, siyah ve beyaz renklerle birlikte markan\u0131n esteti\u011fine ve hedef kitlesine m\u00fckemmel bir \u015fekilde uyuyor. 7 litrelik kapasiteleriyle m\u00fc\u015fteriler i\u00e7in hem \u015f\u0131k hem de pratik.<\/p>\n

Bir misyonu olan su \u015fi\u015feleri<\/b><\/h2>\n

\u00c7evre dostu temalar\u0131n\u0131 s\u00fcrd\u00fcren <\/span>Su \u015ei\u015feleri<\/span><\/a> Latham Street'in bizden temin etti\u011fi \u015fi\u015feler sadece geri d\u00f6n\u00fc\u015ft\u00fcr\u00fclmekle kalm\u0131yor, ayn\u0131 zamanda \"\u00f6nlenmi\u015f okyanus plasti\u011finden\" \u00fcretiliyor. Bu, \u015fi\u015felere giren malzemenin bir okyanus k\u0131y\u0131 \u015feridinin veya okyanusa \u00e7\u0131k\u0131\u015f\u0131 olan bir su yolunun 50 km yak\u0131n\u0131ndan kurtar\u0131ld\u0131\u011f\u0131 anlam\u0131na geliyor. Bu da plasti\u011fin ekosisteme girmesini etkili bir \u015fekilde \u00f6nl\u00fcyor.<\/span><\/p>\n

\"\"<\/a><\/p>\n

Her zaman pop\u00fcler olan par\u0131lt\u0131l\u0131 g\u00fclen y\u00fcz logosu \u015fi\u015fenin \u00fczerine \"yuvarlak serigrafi\" ile bas\u0131lm\u0131\u015ft\u0131r. Screen round, serigrafi bask\u0131ya benzer bir bask\u0131 y\u00f6ntemidir. Serigrafi ile bask\u0131 yap\u0131l\u0131rken \u00fcr\u00fcn d\u00f6nd\u00fcr\u00fcl\u00fcr, bu da \u015fi\u015fe gibi \u00fcr\u00fcnler i\u00e7in m\u00fckemmeldir. Bu \u00f6rnekte Latham Street \u015f\u0131k bir siyah logo tercih etti, ancak bask\u0131 4 renge kadar yap\u0131labiliyor.\u00a0<\/span><\/p>\n

Yeniden Kullan\u0131labilir Kahve Fincanlar\u0131<\/b><\/h2>\n

\u00c7evreye farkl\u0131 bir \u015fekilde yard\u0131mc\u0131 olan Latham Street'in yeniden kullan\u0131labilir Kahve Bardaklar<\/a> m\u00fc\u015fterinin tek kullan\u0131ml\u0131k bardak kullan\u0131m\u0131n\u0131 azaltmas\u0131n\u0131 sa\u011flar. \u00c7ift cidarl\u0131 vakum yal\u0131t\u0131m\u0131, m\u00fc\u015fterinin i\u00e7ece\u011finin ister s\u0131cak ister so\u011fuk olsun do\u011fru s\u0131cakl\u0131kta kalmas\u0131 anlam\u0131na gelir.\"\"<\/a><\/span><\/p>\n

Bu <\/span>Yal\u0131t\u0131ml\u0131 Bardak<\/span><\/a> Lorna'n\u0131n se\u00e7ti\u011fi tasar\u0131m temiz ve sade ve siyah renkte bas\u0131lan logo paslanmaz \u00e7eli\u011fe m\u00fckemmel bir \u015fekilde oturuyor. Hem Su \u015ei\u015feleri hem de Kahve Fincanlar\u0131 \u00fczerindeki logo bask\u0131s\u0131, \u00fcr\u00fcn\u00fc y\u00fckseltmeye ve markay\u0131 yay\u0131nlamaya hizmet ediyor.<\/span><\/p>\n

Etiketlere inan\u0131n<\/b><\/h2>\n

Lorna, Latham Street ile \u00f6zde\u015fle\u015fmek isteyen bir kitle olu\u015fturmak i\u00e7in \u00e7ok \u00e7al\u0131\u015ft\u0131. Latham Street Logosunun yer ald\u0131\u011f\u0131 \u00fcr\u00fcnlere odaklanan Lorna, markas\u0131n\u0131n i\u015fletmesi i\u00e7in ne kadar de\u011ferli oldu\u011funun fark\u0131na varm\u0131\u015ft\u0131r. \u0130nsanlar Latham Street'in ilerici yakla\u015f\u0131m\u0131, kul\u00fcp k\u00fclt\u00fcr\u00fc havas\u0131 ve iyi niyetli ekolojik de\u011ferleriyle ba\u011f kuruyor. Latham Street, logosunu bu \u015fekilde vurgulayarak markas\u0131n\u0131n mesaj\u0131n\u0131 daha da yayg\u0131nla\u015ft\u0131rabiliyor. <\/span><\/p>\n

 <\/p>","protected":false},"excerpt":{"rendered":"

In the last blog from our \u201cGrow with the Pros\u201d series, we looked at how each of our three businesses developed their particular brand design and voice. In the case of fashion label Latham Street, their logo is so popular that they\u2019ve opted to print branded merchandise. We\u2019ve been working with Lorna Minter from Latham […]<\/p>\n","protected":false},"author":134,"featured_media":74013,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[955,544],"tags":[],"class_list":{"0":"post-74005","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-entrepreneurs","8":"category-print-inspiration"},"acf":[],"yoast_head":"\nLatham Street Goes To Print - Solopress UK<\/title>\n<meta name=\"description\" content=\"Fashion label Latham Street's branding is so popular that they\u2019ve opted to create merchandise products printed with their distinctive logo.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.solopress.com\/blog\/tr\/girisimciler\/latham-street-basima-gi\u0307di\u0307yor\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Latham Street Goes To Print - 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