{"id":74048,"date":"2023-05-31T12:14:16","date_gmt":"2023-05-31T11:14:16","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=74048"},"modified":"2023-06-01T09:16:46","modified_gmt":"2023-06-01T08:16:46","slug":"dunya-logolarinin-arkasindaki%cc%87-psi%cc%87koloji%cc%87","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/tr\/business-marketing\/psychology-behind-the-logos-of-the-world\/","title":{"rendered":"D\u00fcnya Logolar\u0131n\u0131n Ard\u0131ndaki Psikoloji"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div><p><span style=\"font-weight: 400;\">Belirli renklerin neden d\u00fcnyan\u0131n belirli marka logolar\u0131yla e\u015fanlaml\u0131 oldu\u011funu hi\u00e7 merak ettiniz mi? Neden d\u00fcnya \u00e7ap\u0131nda 60%'den fazla \u00fclkede kendine yer edinmi\u015f sar\u0131 kemerleri an\u0131nda tan\u0131yoruz? Hepsi psikoloji ile ilgili.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Daha fazla bilgi edinmek i\u00e7in ara\u015ft\u0131rma ekibimiz <\/span><a href=\"https:\/\/www.solopress.com\/blog\/tr\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Solopress<\/span><\/a><span style=\"font-weight: 400;\"> d\u00fcnyan\u0131n en \u00fcnl\u00fc y\u00fczlerce marka logosunu analiz ederek en b\u00fcy\u00fck end\u00fcstrilerdeki en pop\u00fcler renkleri ve bunlar\u0131n kullan\u0131m\u0131n\u0131n ard\u0131ndaki psikolojiyi ortaya \u00e7\u0131kard\u0131.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Yeni \u00e7al\u0131\u015fmam\u0131z renk psikolojisinin g\u00fcc\u00fcn\u00fc, g\u0131da, i\u00e7ecek, finans, teknoloji ve moda sekt\u00f6rlerinde en iyi performans g\u00f6steren markalara hangi renklerin hakim oldu\u011funu ve t\u00fcm zamanlar\u0131n en ba\u015far\u0131l\u0131 markalar\u0131n\u0131n bir incelemesini ortaya koyuyor.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ayr\u0131ca, renklerin g\u00fcc\u00fc konusunda bize rehberlik eden ve bu psikolojinin sat\u0131n alma kararlar\u0131m\u0131z\u0131 nas\u0131l etkiledi\u011fini anlatan n\u00f6ropazarlama uzman\u0131 Katie Hart ile konu\u015ftuk.<\/span><\/p>\n<h2><b>Renk psikolojisi bir n\u00f6ropazarlama uzman\u0131 taraf\u0131ndan a\u00e7\u0131kland\u0131<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Renk psikolojisi, farkl\u0131 renklerin ruh hallerinden eylemlerine kadar insanlar\u0131 nas\u0131l etkiledi\u011fini ara\u015ft\u0131r\u0131r. Etkisi, binalar\u0131n tasar\u0131m\u0131ndan farkl\u0131 marka logolar\u0131n\u0131n geli\u015ftirilmesine kadar g\u00f6sterilebilir. Bu nedenle renk psikolojisi, ileti\u015fim kurma ve \u00e7evremizdekileri etkileme bi\u00e7imimizde \u00f6nemli bir rol oynar.<\/span><\/p>\n<p><a href=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2023\/05\/Neuromarketing.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-74071\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2023\/05\/Neuromarketing.jpg\" alt=\"\" width=\"900\" height=\"600\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Katie Hart anlat\u0131yor: <\/span><i><span style=\"font-weight: 400;\">\"N\u00f6robilimdeki geli\u015fmeler, rengin bizi bilin\u00e7alt\u0131m\u0131zda etkiledi\u011fini ke\u015ffetti, yani \u00fczerimizdeki g\u00fcc\u00fcn\u00fcn tam olarak fark\u0131nda de\u011filiz.<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">\"I\u015f\u0131\u011f\u0131n farkl\u0131 dalga boylar\u0131 beynimizde \u00fczerinde kontrol\u00fcm\u00fcz olmayan g\u00fc\u00e7l\u00fc mesajlar iletir. \u0130\u015fte rengin ger\u00e7ek g\u00fcc\u00fc burada ortaya \u00e7\u0131k\u0131yor.\"<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">Hart'a renk psikolojisinin sat\u0131n alma kararlar\u0131m\u0131z\u0131 nas\u0131l etkiledi\u011fini de sorduk. Bize marka logo renklerinin sat\u0131n alma kararlar\u0131m\u0131z\u0131 \u00fc\u00e7 \u015fekilde etkiledi\u011fini s\u00f6yledi:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Bilin\u00e7alt\u0131m\u0131z arac\u0131l\u0131\u011f\u0131yla<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Renk psikolojisi arac\u0131l\u0131\u011f\u0131yla<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Evrimsel ge\u00e7mi\u015fimizden<\/span><\/li>\n<\/ul>\n<h2><b>Neden favori fast-food franchise'lar\u0131m\u0131z hep k\u0131rm\u0131z\u0131 marka kullan\u0131yor?\u00a0\u00a0<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">K\u0131rm\u0131z\u0131n\u0131n bize enerji verdi\u011fini ve bizi harekete ge\u00e7irdi\u011fini biliyor muydunuz? Alternatif olarak, mavinin bizi sakinle\u015ftirebilece\u011fini ve hatta kalp at\u0131\u015f h\u0131z\u0131m\u0131z\u0131 azaltabilece\u011fini biliyor muydunuz?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0130ster marka logonuzu s\u0131f\u0131rdan olu\u015fturuyor ister mevcut stilinizi yenilemek istiyor olun, bu vazge\u00e7ilmez verileri ve uzman analizini g\u00f6z \u00f6n\u00fcnde bulundurman\u0131z ger\u00e7ek renklerinizi g\u00f6stermenize yard\u0131mc\u0131 olacakt\u0131r.<\/span><\/p>\n<p><a href=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2023\/05\/Fast-food-logos.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-74073 size-full\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2023\/05\/Fast-food-logos.jpg\" alt=\"D\u00fcnyan\u0131n fast food logolar\u0131\" width=\"900\" height=\"600\" \/><\/a><\/p>\n<h2><b>K\u0131rm\u0131z\u0131 veya pembe yiyecek ve i\u00e7eceklere hakim<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Fast-food'un favori rengi, g\u0131da ve i\u00e7ecek end\u00fcstrilerinde tart\u0131\u015fmas\u0131z h\u00fck\u00fcm s\u00fcr\u00fcyor. \u00c7\u00fcnk\u00fc k\u0131rm\u0131z\u0131 ya da pembe, g\u0131da sekt\u00f6r\u00fcn\u00fcn 41%'sini, i\u00e7ecek sekt\u00f6r\u00fcn\u00fcn ise 29%'sini kapl\u0131yor.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Katie Hart yorumluyor: \"<\/span><i><span style=\"font-weight: 400;\">K\u0131rm\u0131z\u0131 gibi daha uzun dalga boylu renklerin al\u0131c\u0131lar \u00fczerinde uyar\u0131c\u0131 bir etkisi oldu\u011fu bilinmektedir. Bizi uyand\u0131r\u0131r ve harekete ge\u00e7irirler. Baz\u0131 seviyelerde, k\u0131rm\u0131z\u0131 renkler i\u015ftah\u0131m\u0131z\u0131, kalp at\u0131\u015f h\u0131z\u0131m\u0131z\u0131 ve hatta kan bas\u0131nc\u0131m\u0131z\u0131 art\u0131rarak daha h\u0131zl\u0131 hareket etmemizi, daha d\u00fcrt\u00fcsel olmam\u0131z\u0131 ve potansiyel olarak daha fazla yememizi sa\u011flar.<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">\"Bunun yiyecek ve i\u00e7ecek end\u00fcstrisinde, \u00f6zellikle de fast food zincirlerinde neden bu kadar pop\u00fcler bir renk oldu\u011funu anlayabiliyor musunuz?\"<\/span><\/i><\/p>\n<p><a href=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2023\/05\/Food-and-drink-logos.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-74075\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2023\/05\/Food-and-drink-logos.jpg\" alt=\"\" width=\"900\" height=\"675\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Mavi, g\u0131da sekt\u00f6r\u00fcnde 27% ve i\u00e7ecek alan\u0131nda 24% ile s\u00fcrekli olarak d\u00fcnyan\u0131n en iyi performans g\u00f6steren marka logolar\u0131n\u0131n d\u00f6rtte biri civar\u0131nda bir ortalamaya sahiptir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Mor, her iki sekt\u00f6rde de oybirli\u011fiyle en k\u00f6t\u00fc performans g\u00f6steren marka logosu rengidir. Yiyecek veya i\u00e7ecek sekt\u00f6r\u00fcne giriyorsan\u0131z ve logonuzu olu\u015fturuyorsan\u0131z mordan uzak durmal\u0131s\u0131n\u0131z!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">D\u00fcnya daha \u00e7evreci giri\u015fimleri ve \u00e7evresel tercihleri hayata ge\u00e7irirken, ye\u015fil logolar hen\u00fcz g\u0131da ve i\u00e7ecek sekt\u00f6rlerini ele ge\u00e7irmi\u015f de\u011fil. Bu \u00e7evre dostu renk her iki sekt\u00f6rde de ortalama 12,5%'dir.<\/span><\/p>\n<h2><b>Finans\u0131n surat\u0131 neden mosmor?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Ara\u015ft\u0131rmam\u0131z, mavi rengin finans sekt\u00f6r\u00fcnde \u00f6nde gelen marka logosu rengi oldu\u011funu ve \u015firketlerin 31%'sinin logolar\u0131nda mavi tonlar\u0131 tercih etti\u011fini ortaya koydu. Mavi, finans markalar\u0131n\u0131n 28%'sinin logo renk paletlerinde kullanmay\u0131 tercih etti\u011fi k\u0131rm\u0131z\u0131y\u0131 geride b\u0131rak\u0131yor.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Belki de zaten y\u00fcksek kan bas\u0131nc\u0131 olan bir ortamda sekt\u00f6r\u00fcn hakim renginin k\u0131rm\u0131z\u0131 olmamas\u0131 finans \u00e7al\u0131\u015fanlar\u0131 i\u00e7in bir l\u00fctuftur.\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2023\/05\/Barclays-bank-logo.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-74080\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2023\/05\/Barclays-bank-logo.jpg\" alt=\"Barclays Bankas\u0131\" width=\"900\" height=\"600\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Katie Hart ekledi: <\/span><i><span style=\"font-weight: 400;\">\"Mavi gibi daha k\u0131sa dalga boylu renklerin k\u0131rm\u0131z\u0131ya z\u0131t bir etkisi vard\u0131r. Bizi sakinle\u015ftirir ve d\u00fcrt\u00fcsel e\u011filimlerimizi azalt\u0131r, kalp at\u0131\u015f h\u0131z\u0131m\u0131z\u0131 da d\u00fc\u015f\u00fcr\u00fcr.\u00a0<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">\"Bu g\u00fcvenlik, istikrar ve g\u00fcvenilirlik duygular\u0131, renklerin teknoloji ve finans sekt\u00f6rlerinde bu kadar iyi \u00e7al\u0131\u015fmas\u0131n\u0131n nedeni olabilir. Evrimsel ge\u00e7mi\u015fimizde maviler b\u00fcy\u00fck su kaynaklar\u0131 ve a\u00e7\u0131k g\u00f6ky\u00fcz\u00fc ile ili\u015fkilendirilirdi. Bunlar genellikle rahatlamam\u0131za, ihtiya\u00e7lar\u0131m\u0131z\u0131n kar\u015f\u0131lanmas\u0131na ve kendimizi g\u00fcvende hissetmemize yard\u0131mc\u0131 olur.\"<\/span><\/i><\/p>\n<h2><b>Teknoloji sekt\u00f6r\u00fcn\u00fc siyah ve mavi yapan nedir?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">2021 itibariyle yakla\u015f\u0131k $5,2 trilyonluk toplam de\u011feriyle, teknoloji sekt\u00f6r\u00fcn\u00fcn bir b\u00fct\u00fcn olarak h\u0131rpalanm\u0131\u015f ve \u00e7\u00fcr\u00fckten ba\u015fka bir \u015fey olmad\u0131\u011f\u0131n\u0131 s\u00f6yleyebiliriz. Bununla birlikte, mavi ve siyah, d\u00fcnyan\u0131n en iyi performans g\u00f6steren toplam marka logolar\u0131n\u0131n 53%'sini kontrol ederek sekt\u00f6re h\u00fckmediyor.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Mavi bir <\/span>bir\u00e7ok sosyal medya platformu i\u00e7in pop\u00fcler bir se\u00e7imdir. Facebook, LinkedIn, Twitter, Skype ve Telegram'\u0131n y\u00fcz\u00fcd\u00fcr ve en iyi performans g\u00f6steren teknoloji \u015firketlerinin 30%'si taraf\u0131ndan giyilmektedir.<\/p>\n<p><a href=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2023\/05\/Facebook-Twitter-LinkedIn.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-74084\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2023\/05\/Facebook-Twitter-LinkedIn.jpg\" alt=\"Facebook Twitter LinkedIn\" width=\"900\" height=\"600\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Katie Hart \u015funlar\u0131 ekledi: \"<\/span><i><span style=\"font-weight: 400;\">\u0130lgin\u00e7 bir \u015fekilde, mavi renk de art\u0131k s\u0131kl\u0131kla ileti\u015fimle ili\u015fkilendiriliyor ve bu da bu g\u00fcvenlik ve emniyet duygular\u0131ndan kaynaklan\u0131yor olabilir.<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">\"Asl\u0131nda Google, bir arama geldi\u011finde ba\u011flant\u0131lar\u0131 i\u00e7in kulland\u0131\u011f\u0131 belirli mavi tonunu daha 'k\u0131rm\u0131z\u0131ms\u0131' bir mavi olarak de\u011fi\u015ftirdi. De\u011fi\u015fti\u011fini fark ettiniz mi? Fark etmediniz mi? Sadece bu de\u011fi\u015fikli\u011fin bile y\u0131lda $200 milyon ek reklam gelirine katk\u0131da bulundu\u011funu d\u00fc\u015f\u00fcn\u00fcyorlar. Her y\u0131l! Ve \u00e7o\u011fu insan bu de\u011fi\u015fikli\u011fin fark\u0131na bile varmad\u0131.\"<\/span><\/i><\/p>\n<h2><b>Moda end\u00fcstrisindeki logolar\u0131n 44%'sine siyah hakim<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Tasar\u0131mc\u0131 modas\u0131ndan d\u00fc\u015f\u00fck maliyetli giysilere kadar siyah, sa\u011flam bir demirba\u015f olmaya devam ediyor. Calvin Klein, Dior ve Boss siyah\u0131 \u00f6ne \u00e7\u0131kar\u0131yor. Spektrumun daha uygun fiyatl\u0131 ucunda, siyah tema Next, New Look ve River Island gibi markalarla devam ediyor.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ana caddeye bakt\u0131\u011f\u0131n\u0131zda, bir\u00e7ok moda markas\u0131, d\u00fcnyan\u0131n en iyi performans g\u00f6steren moda markas\u0131 logolar\u0131n\u0131n 44%'sini destekleyen siyah ile basit tutuyor.\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2023\/05\/Fashion-brands.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-74086\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2023\/05\/Fashion-brands.jpg\" alt=\"Moda marka logolar\u0131\" width=\"900\" height=\"926\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Katie Hart s\u00f6yledi: <\/span><i><span style=\"font-weight: 400;\">\"Siyah, y\u00fcksek de\u011ferli markalarda arzu edilen g\u00fc\u00e7, hakimiyet, iktidar ve gizemi \u00e7a\u011fr\u0131\u015ft\u0131r\u0131yor.<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">\"Bununla birlikte, bunlar\u0131 ba\u011flam i\u00e7inde de\u011ferlendirmek de \u00f6nemlidir; bir moda markas\u0131nda oldu\u011fu gibi, siyah\u0131n kullan\u0131lmas\u0131, marka kimli\u011finin herhangi bir sezonda trend olan herhangi bir renk paletinde ba\u015far\u0131yla kullan\u0131labilece\u011fi anlam\u0131na gelir. Bu da moda sekt\u00f6r\u00fcnde uzun \u00f6m\u00fcrl\u00fc olmak isteyen herkes i\u00e7in \u00f6nemli bir avantajd\u0131r!\"<\/span><\/i><\/p>\n<h2><b>Mavi t\u00fcm zamanlar\u0131n en ba\u015far\u0131l\u0131 marka logosu rengidir<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">\u00c7al\u0131\u015fmam\u0131z, t\u00fcm zamanlar\u0131n en iyi performans g\u00f6steren markalar\u0131n\u0131n 31%'sinin logosunda mavi oldu\u011funu ortaya koydu. Mavi, yiyecek, i\u00e7ecek, finans, teknoloji ve moda sekt\u00f6rlerinin her birinde tutarl\u0131 bir \u015fekilde pop\u00fcler bir se\u00e7im olarak g\u00f6r\u00fclebilir.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Benzer \u015fekilde k\u0131rm\u0131z\u0131 da en iyi performans g\u00f6steren logolar aras\u0131nda \u00fcst s\u0131ralarda yer al\u0131yor. Hem mavi hem de k\u0131rm\u0131z\u0131 tonlar\u0131, g\u00fcnl\u00fck olarak etraf\u0131m\u0131zda g\u00f6rd\u00fc\u011f\u00fcm\u00fcz en iyi marka logolar\u0131 aras\u0131nda 55%'lik bir paya sahip.<\/span><\/p>\n<h2><b>T\u00fcm zamanlar\u0131n en ba\u015far\u0131l\u0131 markalar\u0131n\u0131n logolar\u0131nda yer alan renkler:<\/b><\/h2>\n<table>\n<tbody>\n<tr>\n<td><b>Renk\u00a0<\/b><\/td>\n<td><b>Y\u00fczde\u00a0<\/b><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Mavi<\/span><\/td>\n<td><span style=\"font-weight: 400;\">31%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">K\u0131rm\u0131z\u0131 \/ Pembe<\/span><\/td>\n<td><span style=\"font-weight: 400;\">24%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Siyah<\/span><\/td>\n<td><span style=\"font-weight: 400;\">15%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Sar\u0131<\/span><\/td>\n<td><span style=\"font-weight: 400;\">12%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Turuncu<\/span><\/td>\n<td><span style=\"font-weight: 400;\">7%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Ye\u015fil<\/span><\/td>\n<td><span style=\"font-weight: 400;\">6%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Gri<\/span><\/td>\n<td><span style=\"font-weight: 400;\">4%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Mor<\/span><\/td>\n<td><span style=\"font-weight: 400;\">2%<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">En ba\u015far\u0131l\u0131 iki rengin bizde bu kadar farkl\u0131 tepkilere yol a\u00e7mas\u0131 ilgin\u00e7tir. Mavinin kalp at\u0131\u015f h\u0131z\u0131m\u0131z\u0131 d\u00fc\u015f\u00fcrebilen sakinle\u015ftirici etkisi, k\u0131rm\u0131z\u0131 rengin kalp at\u0131\u015f h\u0131z\u0131m\u0131z\u0131 ve kan bas\u0131nc\u0131m\u0131z\u0131 art\u0131r\u0131rken bizi harekete ge\u00e7irme becerisiyle tezat olu\u015fturuyor.<\/span><\/p>\n<p><a href=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2023\/05\/Colour-psychology.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-74088\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2023\/05\/Colour-psychology.jpg\" alt=\"\" width=\"900\" height=\"600\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Katie Hart \u015funlar\u0131 ekledi: \"<\/span><i><span style=\"font-weight: 400;\">Renklerin ruh halimiz ve davran\u0131\u015flar\u0131m\u0131z \u00fczerindeki etkilerinin ne kadar \u00e7ok fark\u0131na var\u0131rsak, bu gibi markalar\u0131n arkas\u0131ndaki ba\u015far\u0131lar\u0131 da o kadar \u00e7ok anlamaya ba\u015flayabiliriz.\u00a0<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">\"K\u0131rm\u0131z\u0131lar, turuncular ve sar\u0131lar uzun y\u0131llard\u0131r dikkat \u00e7ekmek ve \u00e7evremizde \u00f6ne \u00e7\u0131kmak i\u00e7in kullan\u0131l\u0131yor. \u00d6rne\u011fin, d\u00fcnyan\u0131n d\u00f6rt bir yan\u0131ndaki yol i\u015faretlerine bak\u0131n!<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">\"Bu nedenle, bir marka olu\u015ftururken bizi fark ettirecek ve rakiplerimizden ay\u0131racak renkleri kullanmak son derece do\u011fald\u0131r. Bu marka renkleri genellikle cesur, gen\u00e7 ve hatta biraz y\u0131k\u0131c\u0131 olmakla ili\u015fkilendirilir.\"\u00a0<\/span><\/i><\/p>\n<h3><b>Bilin\u00e7alt\u0131 zihnimiz<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Katie Hart <\/span><i><span style=\"font-weight: 400;\">dedi: \"Duyular\u0131m\u0131zdan \u00e7ok b\u00fcy\u00fck miktarda bilgi al\u0131r\u0131z ve bunlar\u0131n sadece bir k\u0131sm\u0131 bilin\u00e7li e\u015fi\u011fimizi olu\u015fturur. Bu nedenle, do\u011fal olarak bilin\u00e7alt\u0131m\u0131z\u0131n dikkatini \u00e7eken renkler di\u011ferlerinden daha fazla fark edilme e\u011filimindedir.\u00a0<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">\"Bunlar\u0131n \u00e7o\u011fu t\u00fcketiciler taraf\u0131ndan bilinmiyor, bu nedenle bilin\u00e7li renk tercihlerine dayal\u0131 se\u00e7imler yapt\u0131\u011f\u0131m\u0131z\u0131 d\u00fc\u015f\u00fcn\u00fcyoruz, ancak asl\u0131nda \u00e7ok daha fazla fakt\u00f6r s\u00f6z konusu.\"\u00a0\u00a0<\/span><\/i><\/p>\n<h3><b>Bir\u00e7ok marka renk psikolojisinin g\u00fcc\u00fcnden yararlan\u0131yor<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Katie Hart dedi ki: \"<\/span><i><span style=\"font-weight: 400;\">Renklerini tetiklemek istedikleri temel duygusal durumlarla uyumlu hale getiren markalar, renk alg\u0131s\u0131n\u0131n g\u00fcc\u00fcn\u00fc kendi avantajlar\u0131na kullan\u0131rlar.\u00a0<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">\"Renk alg\u0131lama deneyimi fizyolojik durumumuzu, ruh halimizi ve harekete ge\u00e7me olas\u0131l\u0131\u011f\u0131m\u0131z\u0131 de\u011fi\u015ftirebilir, dolay\u0131s\u0131yla sat\u0131n alma kararlar\u0131m\u0131z\u0131 etkileyebilir.\"\u00a0<\/span><\/i><\/p>\n<h3><b>Renk psikolojisi ve evrimsel ge\u00e7mi\u015fimiz<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Katie Hart dedi ki: \"<\/span><i><span style=\"font-weight: 400;\">Farkl\u0131 renk dalga boylar\u0131 retinam\u0131z\u0131n farkl\u0131 b\u00f6l\u00fcmleri taraf\u0131ndan al\u0131n\u0131r ve bunlar da beyne farkl\u0131 mesajlar g\u00f6nderir.\u00a0<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">\"Bu mesajlar sistemlerimizde otomatik fizyolojik tepkileri tetikliyor. Bunun evrimsel olarak hayatta kalma avantajlar\u0131 olmu\u015f olabilir ve bu avantajlar g\u00fcn\u00fcm\u00fczde de eylemlerimizi etkiliyor olabilir.\"<\/span><\/i><\/p>\n<h2><b>Ger\u00e7ek y\u00fcz\u00fcn\u00fc g\u00f6steriyorsun<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Renkler hayat\u0131m\u0131z\u0131 kontrol edemedi\u011fimiz \u015fekillerde etkiler. Bilin\u00e7alt\u0131m\u0131z \u0131\u015f\u0131\u011f\u0131 hala tam olarak anlayamad\u0131\u011f\u0131m\u0131z \u015fekillerde filtreler!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">D\u00fczenli olarak al\u0131\u015fveri\u015f yapt\u0131\u011f\u0131n\u0131z markalara bir g\u00f6z at\u0131n. Sizi harekete ge\u00e7irmek i\u00e7in kalp at\u0131\u015flar\u0131n\u0131z\u0131n h\u0131zlanmas\u0131na m\u0131 ihtiya\u00e7 duyuyorsunuz? Yoksa d\u00fc\u015f\u00fcnmeden sat\u0131n alma olas\u0131l\u0131\u011f\u0131n\u0131z\u0131n daha d\u00fc\u015f\u00fck oldu\u011fu daha sakin bir alan\u0131 m\u0131 tercih edersiniz?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bu bilgileri al\u0131p markan\u0131z\u0131 bas\u0131l\u0131 bir \u015fahesere d\u00f6n\u00fc\u015ft\u00fcrmek istiyorsan\u0131z <\/span><a href=\"https:\/\/www.solopress.com\/blog\/tr\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Solopress<\/span><\/a><span style=\"font-weight: 400;\">\u0130ngiltere'nin en g\u00fcvenilir matbaas\u0131!<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>Have you ever wondered why certain colours are synonymous with specific brand logos of the world? Why do we instantly recognise the yellow arches which have placed themselves in over 60% of countries worldwide? It\u2019s all to do with psychology.\u00a0 To find out more, our research team at Solopress has analysed hundreds of the most [&hellip;]<\/p>\n","protected":false},"author":154,"featured_media":74070,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[547],"tags":[],"class_list":{"0":"post-74048","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business-marketing"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Psychology Behind the Logos of the World - Solopress UK<\/title>\n<meta name=\"description\" content=\"We analysed the most famous brand logos of the world to reveal the most popular colours within the biggest industries.\" \/>\n<meta name=\"robots\" content=\"index, follow, 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