{"id":74173,"date":"2023-06-29T11:39:08","date_gmt":"2023-06-29T10:39:08","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=74173"},"modified":"2023-10-07T11:20:35","modified_gmt":"2023-10-07T10:20:35","slug":"ticari-fuarlarda-etkilesim-kurmak-ve-etkilemek-icin-7-ipucu","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/tr\/exhibitions-trade-shows\/7-tips-to-engage-and-impress-at-trade-shows\/","title":{"rendered":"Bir uzman gibi sergileyin: Fuarlarda etkile\u015fim kurmak ve etkilemek i\u00e7in 7 ipucu"},"content":{"rendered":"
<\/div>

Ticari fuarlardaki davran\u0131\u015flar\u0131m\u0131z ba\u015far\u0131m\u0131z \u00fczerinde derin bir etkiye sahip olabilir. Tutumlar\u0131m\u0131z, davran\u0131\u015flar\u0131m\u0131z ve genel sunumumuz, deneyimledi\u011fimiz kat\u0131l\u0131m ve sonu\u00e7 d\u00fczeylerini b\u00fcy\u00fck \u00f6l\u00e7\u00fcde etkileyebilir. Peki, nas\u0131l bir uzman gibi sergileyebilir ve fuar deneyiminizden en iyi \u015fekilde yararlanabilirsiniz? Fuar ba\u015far\u0131s\u0131na yol a\u00e7abilecek yedi davran\u0131\u015ftan olu\u015fan bu listeyi olu\u015fturmam\u0131za yard\u0131mc\u0131 olacak deneyimlerini ve yorumlar\u0131n\u0131 toplamak i\u00e7in m\u00fc\u015fterilerimizle anket yapt\u0131k.<\/span><\/p>\n

\u0130pucu 1: Haz\u0131rlan\u0131n ve prova yap\u0131n<\/strong><\/h2>\n

Haz\u0131rl\u0131k ve pratik yapman\u0131n \u00e7ok b\u00fcy\u00fck bir de\u011feri vard\u0131r. \u00c7o\u011fu i\u015fletme, ticari fuarlara kat\u0131lman\u0131n gerektirdi\u011fi lojistik ve materyaller i\u00e7in \u00e7ok fazla zaman ve \u00e7aba harcayacakt\u0131r, ancak ekibi haz\u0131rlamak ve ziyaret\u00e7ilerle nas\u0131l etkile\u015fim kuraca\u011f\u0131n\u0131za dair bir plana sahip olmak da ayn\u0131 derecede \u00f6nemlidir. <\/span><\/p>\n

Sunumunuzu geli\u015ftirin, meslekta\u015flar\u0131n\u0131zla rol oynay\u0131n ve olas\u0131 sorular\u0131 \u00f6nceden tahmin edin. Olarak S2 Tasar\u0131m ve Reklamc\u0131l\u0131k<\/a> \"Biraz sat\u0131\u015f prati\u011fi yap\u0131n. Bir \u015feyleri h\u0131zl\u0131 ve basit bir \u015fekilde aktarabilmeniz gerekir - kula\u011fa \u00e7ok prova edilmi\u015f veya robotik gelmeyen bir asans\u00f6r konu\u015fmas\u0131.\" Etkinlikten \u00f6nce, ticaret fuar\u0131na haz\u0131rlanmak i\u00e7in biraz zaman ay\u0131r\u0131n ve a\u015fa\u011f\u0131daki konularla ilgili \u00f6nceki blog yaz\u0131m\u0131z\u0131 g\u00f6zden ge\u00e7irin Bir ticaret fuar\u0131 i\u00e7in haz\u0131rlanmak<\/a>.<\/span><\/p>\n

\u0130pucu 2: Markal\u0131 giysiler<\/strong><\/h2>\n
\"Simon<\/a>
Solopress Genel M\u00fcd\u00fcr\u00fc Simon Cooper markal\u0131 ti\u015f\u00f6rt\u00fcn\u00fc gururla giyerken, TV'den Gregg Wallace markal\u0131 biras\u0131n\u0131n tad\u0131n\u0131 \u00e7\u0131kar\u0131yor.<\/figcaption><\/figure>\n

K\u0131yafetler g\u00fc\u00e7l\u00fc bir markala\u015fma arac\u0131 olabilir. Tan\u0131n\u0131rl\u0131\u011f\u0131 ve uyumu art\u0131rmak i\u00e7in te\u015fhir materyallerinizin renklerine ve temalar\u0131na uygun markal\u0131 k\u0131yafetler giymeyi d\u00fc\u015f\u00fcn\u00fcn. Kat\u0131l\u0131mc\u0131lar\u0131n aras\u0131na kar\u0131\u015fmak ve merak uyand\u0131rmak i\u00e7in yan\u0131n\u0131zda sade k\u0131yafetler giyen bir meslekta\u015f\u0131n\u0131z\u0131 da getirebilirsiniz. <\/span><\/p>\n

Martyn'den lets-grow.co.uk<\/a> tavsiyede bulunur, \"Keyfini \u00e7\u0131kar\u0131n, yan\u0131n\u0131za destek olmas\u0131 i\u00e7in sivil giyimli birini al\u0131n ve ortal\u0131k sessiz oldu\u011funda, ge\u00e7ici bir ilgi yaratmak i\u00e7in onlarla sohbet edin.\"<\/strong><\/em><\/span><\/p>\n

\u0130pucu 3: Personelinizi ak\u0131ll\u0131ca se\u00e7in<\/strong><\/h2>\n

M\u00fcmk\u00fcn oldu\u011funca \u00e7ok say\u0131da cana yak\u0131n meslekta\u015f\u0131n\u0131z\u0131 yan\u0131n\u0131zda getirin. Se\u00e7ti\u011finiz ekip do\u011fal konu\u015fmac\u0131lar olmal\u0131 ve kat\u0131l\u0131mc\u0131lar\u0131n ilgisini \u00e7ekebilmelidir. <\/span><\/p>\n

\"Yan\u0131n\u0131za alabildi\u011finiz kadar i\u015f arkada\u015f\u0131n\u0131z\u0131 al\u0131n. Tek ba\u015f\u0131n\u0131za 12 saat ge\u00e7irmek, biraz ara vermeden olduk\u00e7a \u00fcrk\u00fct\u00fcc\u00fcd\u00fcr.\"<\/strong><\/em> tavsiyeler arundelwalkingtours.co.uk<\/a>. \u0130\u00e7ine kapan\u0131k biri olsan\u0131z bile, cazibenizi konu\u015fturmaya haz\u0131r olun - ne de olsa sadece bir g\u00fcnl\u00fc\u011f\u00fcne!<\/span><\/p>\n

\u0130pucu 4: Engeller yaratmaktan ka\u00e7\u0131n\u0131n<\/strong><\/h2>\n
\"\"<\/a>
G\u00fczel bir a\u00e7\u0131k stand. Tezgah, bariyer olu\u015fturmadan pratik bir \u00e7al\u0131\u015fma alan\u0131 ve depolama sa\u011flar.<\/figcaption><\/figure>\n

Bu da hem fiziksel hem de psikolojik engeller anlam\u0131na gelmektedir. Bir\u00e7ok kat\u0131l\u0131mc\u0131<\/span>Bir masan\u0131n arkas\u0131na saklanarak zaten kendileri ile ziyaret\u00e7ileri aras\u0131na bir s\u0131n\u0131r koymu\u015f olurlar. Tezgah\u0131n\u0131z\u0131n arkas\u0131na saklanmay\u0131n; bunun yerine ziyaret\u00e7ileri kar\u015f\u0131lamak i\u00e7in kendinizi \u00f6n tarafa yerle\u015ftirin.<\/p>\n

M\u00fcsait de\u011filmi\u015f gibi g\u00f6r\u00fcnmek, ziyaret\u00e7ilerin sizinle etkile\u015fime ge\u00e7mesini engelleyecek \u00f6nemli bir psikolojik bariyerdir. \u0130\u015f arkada\u015flar\u0131n\u0131zla sohbet ederek veya telefonunuzda gezinerek 'bo\u015f zaman' ge\u00e7irmek ne kadar cazip olsa da, ger\u00e7ekte stand\u0131n\u0131z\u0131 denetlerken 'bo\u015f zaman' diye bir \u015fey yoktur. Her zaman eri\u015filebilir ve ula\u015f\u0131labilir olun.<\/p>\n

Martyn'den lets-grow.co.uk<\/a> vurgular, \"Rahat\u00e7a konu\u015fabilece\u011finiz a\u00e7\u0131k ve resmi olmayan bir alan yarat\u0131n. Me\u015fgul g\u00f6r\u00fcn\u00fcrseniz insanlar burada kalmaz. \u0130lgi \u00e7ekici i\u00e7eri\u011finiz ve \u00fccretsiz hediyeleriniz varsa insanlar sohbet edecektir.\"<\/strong><\/em><\/p>\n

\u0130pucu 5: H\u0131z\u0131n\u0131z\u0131 ayarlay\u0131n<\/strong><\/h2>\n

Stand\u0131n\u0131z\u0131 denetlerken 'kesinti' olmad\u0131\u011f\u0131n\u0131 s\u00f6yledik, bu olduk\u00e7a ac\u0131mas\u0131z g\u00f6r\u00fcn\u00fcyor, ancak cevap bir ekip olarak \u00e7al\u0131\u015fmak ve d\u00fczenli molalar vermektir. Bunu ekibinizle \u00f6nceden konu\u015fur ve molalar\u0131 d\u00fczg\u00fcn bir \u015fekilde planlarsan\u0131z, belirsizli\u011fi ve 'sadece devam etme' iste\u011fini ortadan kald\u0131racakt\u0131r. Ayr\u0131ca, mola zaman\u0131n\u0131z geldi\u011finde, markal\u0131 g\u00f6mle\u011finizin \u00fczerine bir ceket giyebilir ve di\u011fer herkesin ne yapt\u0131\u011f\u0131n\u0131 kontrol edebilirsiniz. Bu, \u00f6\u011frenmek i\u00e7in harika bir f\u0131rsatt\u0131r.<\/span><\/p>\n

Fuarlarda zinde kalman\u0131n bir ba\u015fka yolu da g\u00fcn boyunca rolleri de\u011fi\u015ftirmektir. Yoldan ge\u00e7enlere yakla\u015fmak, bro\u015f\u00fcr da\u011f\u0131tmak, bilgi almak, \u00fcr\u00fcn demolar\u0131 vb. gibi farkl\u0131 g\u00f6revleriniz varsa, g\u00fcn\u00fc b\u00f6lmek ve yorgunlu\u011fu \u00f6nlemek i\u00e7in herkesin her 30 dakikada bir g\u00f6rev de\u011fi\u015ftirmesini sa\u011flayabilirsiniz.<\/p>\n

\u0130pucu 6: Ziyaret\u00e7ilerle etkile\u015fime ge\u00e7in<\/strong><\/h2>\n

\"\"<\/a><\/p>\n

Konu\u015fma sanat\u0131nda ustala\u015f\u0131n ve ziyaret\u00e7ilerinizin neye ihtiyac\u0131 oldu\u011funu \u00f6l\u00e7\u00fcn. \u0130ster m\u00fc\u015fteri aday\u0131 toplamak, ister m\u00fclakat yapmak, ister sat\u0131\u015flar\u0131 kapatmak veya yar\u0131\u015fma kay\u0131tlar\u0131n\u0131 toplamak olsun, etkili bir \u015fekilde konu\u015fabilmek - ve dinleyebilmek - kritik \u00f6nem ta\u015f\u0131r.<\/span><\/p>\n

Julie'den Wild Olive Ltd<\/a> ekler, \"Sadece sat\u0131\u015f yapmak yerine onlar hakk\u0131nda biraz bilgi edinmeye \u00e7al\u0131\u015f\u0131n! E\u011fer uygunsa, potansiyel m\u00fc\u015fteri de\u011fil, sipari\u015f almak i\u00e7in yola \u00e7\u0131k\u0131n.\"<\/strong><\/em><\/p>\n

Her kar\u015f\u0131la\u015fmaya iki y\u00f6nl\u00fc bir konu\u015fma olarak yakla\u015fmak, her seferinde ayn\u0131 konu\u015fmay\u0131 yapman\u0131z\u0131 \u00f6nlemeye yard\u0131mc\u0131 olacak ve her ziyaret\u00e7inin ihtiya\u00e7lar\u0131n\u0131 belirlemenize ve kar\u015f\u0131laman\u0131za olanak tan\u0131yacakt\u0131r.<\/p>\n

\u0130pucu 7: Etkin bir \u015fekilde takip edin<\/strong><\/h2>\n

Etkinlikten sonra s\u0131ra takip etmeye gelir. Zaman\u0131nda ve ki\u015fiselle\u015ftirilmi\u015f takipler daha iyi sonu\u00e7lar verebilir. \u00c7o\u011fu i\u015fletme, potansiyel m\u00fc\u015fterilerine ofise d\u00f6nmeleri ve e-postalar\u0131n\u0131 takip etmeleri i\u00e7in bir g\u00fcn vermenin en iyisi oldu\u011funu, ancak d\u00f6rt veya be\u015f g\u00fcn sonra, \u00fczerlerinde b\u0131rakt\u0131\u011f\u0131n\u0131z izlenimi unutmaya ba\u015flam\u0131\u015f olabileceklerini d\u00fc\u015f\u00fcn\u00fcyor.<\/span><\/p>\n

Robin'den stevesoult.com<\/a> tavsiye eder, \"M\u00fcmk\u00fcn oldu\u011funca \u00e7ok say\u0131da irtibat ki\u015fisi toplay\u0131n ve hepsiyle d\u00fczenli olarak ileti\u015fim halinde olun.\"<\/strong><\/em> \u0130leti\u015fimi daha etkili hale getirmek i\u00e7in, belirli potansiyel m\u00fc\u015fterilerle g\u00f6r\u00fc\u015fen ayn\u0131 personele sahip olmay\u0131 d\u00fc\u015f\u00fcn\u00fcn<\/span>\u00a0onlar\u0131 takip etmek i\u00e7in.\u00a0<\/span><\/p>\n

Her \u015fey ili\u015fki hakk\u0131nda<\/strong><\/h2>\n

Ticari fuarlara kat\u0131lmak sadece \u00fcr\u00fcn veya hizmetinizi sergilemekle ilgili de\u011fildir; ayn\u0131 zamanda ili\u015fkileri geli\u015ftirmek, i\u00e7g\u00f6r\u00fc toplamak ve kal\u0131c\u0131 bir izlenim b\u0131rakmakla da ilgilidir. Fuar\u0131n\u0131za olumlu bir tutum, etkile\u015fime a\u00e7\u0131kl\u0131k ve arkada\u015f\u00e7a bir e\u011filimle yakla\u015fmak, deneyiminizi ba\u015far\u0131l\u0131 k\u0131lmak i\u00e7in uzun bir yol kat edebilir. Bu nedenle, oraya \u00e7\u0131k\u0131n, anlaml\u0131 ba\u011flant\u0131lar kurun ve unutmay\u0131n - tan\u0131\u015ft\u0131\u011f\u0131n\u0131z her ki\u015fi yeni bir f\u0131rsata a\u00e7\u0131lan potansiyel bir kap\u0131d\u0131r ve yapt\u0131\u011f\u0131n\u0131z her konu\u015fma verimli bir ili\u015fkinin ba\u015flang\u0131c\u0131 olabilir.<\/span><\/p>","protected":false},"excerpt":{"rendered":"

The way we conduct ourselves at trade shows can have a profound effect on our success. Our attitudes, behaviours, and overall presentation can greatly impact the levels of engagement and outcome we experience. So, how can you exhibit like an expert and make the most of your trade show experience? We surveyed our customers to […]<\/p>\n","protected":false},"author":134,"featured_media":74174,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[547,960],"tags":[757,899],"class_list":{"0":"post-74173","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business-marketing","8":"category-exhibitions-trade-shows","9":"tag-exhibition-stands","10":"tag-exhibitions"},"acf":[],"yoast_head":"\nExhibit Like An Expert: 7 Tips To Engage & Impress \u2013 Solopress UK<\/title>\n<meta name=\"description\" content=\"The way we conduct ourselves at trade shows can have a profound effect on our success. 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