{"id":74301,"date":"2023-07-19T09:10:16","date_gmt":"2023-07-19T08:10:16","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=74301"},"modified":"2023-07-20T10:51:30","modified_gmt":"2023-07-20T09:51:30","slug":"edinburgh-fringede-bi%cc%87r-gosteri%cc%87yi%cc%87-tanitmak","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/tr\/business-marketing\/promoting-a-show-at-the-edinburgh-fringe\/","title":{"rendered":"Edinburgh Fringe'de bir g\u00f6steriyi tan\u0131tmak"},"content":{"rendered":"
<\/div>

Dikkatler \u0130sko\u00e7ya'n\u0131n ba\u015fkentine \u00e7evrilmi\u015fken Edinburgh Festival Fringe<\/a> bir kez daha sahnenin merkezinde yer almaya haz\u0131r. Bir ay s\u00fcren kahkaha ve yarat\u0131c\u0131l\u0131k maratonu Fringe, d\u00fcnyan\u0131n en b\u00fcy\u00fck sanat festivali olmas\u0131yla \u00fcnl\u00fcd\u00fcr ve her t\u00fcrden sanat\u00e7\u0131 i\u00e7in bir platform sa\u011flar. Yine de dijital \u00e7a\u011f\u0131n ortas\u0131nda bir gelenek, g\u00f6steri ve performanslar\u0131 tan\u0131tmak i\u00e7in El \u0130lanlar\u0131 ve Posterlerin kullan\u0131m\u0131 sa\u011flam duruyor.<\/span><\/p>\n

Edinburgh'un \u015fehir manzaras\u0131, Fringe s\u0131ras\u0131nda bir dizi b\u00fcy\u00fcleyici El \u0130lan\u0131 ve Posterle s\u00fcslenmi\u015f renkli bir tuvale d\u00f6n\u00fc\u015f\u00fcr. \u0130ster deneyimli emektarlar ister yeni ba\u015flayanlar olsun, sanat\u00e7\u0131lar ellerinde yeni bas\u0131lm\u0131\u015f el ilanlar\u0131 ve bula\u015f\u0131c\u0131 bir beklenti duygusuyla sokaklara \u00e7\u0131karlar. Bu gelenek sadece bir pazarlama takti\u011fi de\u011fil, festivalin yarat\u0131c\u0131, dinamik ve ki\u015fisel ruhunun bir sembol\u00fcd\u00fcr.<\/span><\/p>\n

Sameer Katz Edinburgh deneyimini payla\u015f\u0131yor<\/strong><\/h2>\n

\"\"<\/a><\/p>\n

K\u0131sa bir s\u00fcre \u00f6nce Orange County, California'dan gelen ve yedinci y\u0131l\u0131nda Fringe'e geri d\u00f6necek olan deneyimli stand-up'\u00e7\u0131 Sameer Katz ile bir araya geldik. Keskin zek\u00e2s\u0131 ve benzersiz bak\u0131\u015f a\u00e7\u0131lar\u0131yla tan\u0131nan Katz, bu y\u0131lki Fringe'e \"Love Is A Lie\" adl\u0131 yeni bir g\u00f6steri getiriyor.<\/span><\/p>\n

Sameer ile Edinburgh g\u00f6sterilerini tan\u0131tma deneyimleri hakk\u0131nda konu\u015fmaktan memnuniyet duyduk. \u0130\u015fte sohbetimizin nas\u0131l geli\u015fti\u011fi:<\/span><\/p>\n

Benzersiz ve ak\u0131lda kal\u0131c\u0131 bir program ba\u015fl\u0131\u011f\u0131 ve ilgi \u00e7ekici bir program a\u00e7\u0131klamas\u0131 olu\u015fturma s\u00fcrecini anlatabilir misiniz?<\/b><\/h3>\n

\"Her Ocak ay\u0131nda, Fringe'i d\u00fc\u015f\u00fcnmeden \u00e7ok \u00f6nce, Fringe g\u00f6sterinizi g\u00f6nderme zaman\u0131n\u0131n geldi\u011fini s\u00f6yleyen bir e-posta al\u0131yorum. Bu y\u00fczden her Ocak ay\u0131nda \u00e7\u0131ld\u0131r\u0131yorum. \"Bu y\u0131l ne yapaca\u011f\u0131m?!\" G\u00fcnlerce b\u00f6yle d\u00fc\u015f\u00fcnd\u00fckten sonra, herhangi bir \u015feye d\u00f6n\u00fc\u015ft\u00fcrebilece\u011fim kadar belirsiz bir ba\u015fl\u0131kta karar k\u0131lar\u0131m. Bu y\u0131lki ba\u015fl\u0131\u011f\u0131m, \"A\u015fk Bir Yaland\u0131r.\" G\u00f6sterimin konusu a\u015fk\u0131n her t\u00fcrl\u00fcs\u00fcnden ne kadar b\u0131km\u0131\u015f oldu\u011fum gibi g\u00f6r\u00fcnse de, The Beach Boys'un kurucu \u00fcyesi Mike Love'\u0131n nas\u0131l patolojik bir yalanc\u0131 oldu\u011fu hakk\u0131nda da olabilir. (Yalanc\u0131 olup olmad\u0131\u011f\u0131 hakk\u0131nda hi\u00e7bir fikrim yok. L\u00fctfen beni dava etmeyin Bay Love) <\/span><\/p>\n

G\u00f6steri a\u00e7\u0131klamalar\u0131 zordur. Fringe Program\u0131 veya Fringe Uygulamas\u0131'na g\u00f6z atarken izleyicilerin bunalmas\u0131 kolayd\u0131r, bu nedenle ger\u00e7ekten \u00f6ne \u00e7\u0131kman\u0131z gerekir. Ele\u015ftirilerden al\u0131nt\u0131 yapmak g\u00fcr\u00fclt\u00fcy\u00fc kesmeye ger\u00e7ekten yard\u0131mc\u0131 olur, ancak g\u00f6sterinizi tan\u0131mlamak i\u00e7in komik ve \u00f6zl\u00fc bir yola da ihtiyac\u0131n\u0131z vard\u0131r. G\u00f6sterimin ne hakk\u0131nda oldu\u011funu bildi\u011fimde, esprilerle dolu k\u0131sa bir \u00f6nermeyle geliyorum. \u0130li\u015fkilendirilebilirlik ve benzersizlik aras\u0131nda gidip gelmeye \u00e7al\u0131\u015f\u0131yorum.\"<\/span><\/p>\n

Bas\u0131l\u0131 materyallerin (El \u0130lanlar\u0131 veya Posterler gibi) kullan\u0131m\u0131 kitleleri \u00e7ekmede ne kadar etkili oldu? Bu bas\u0131l\u0131 materyalleri da\u011f\u0131tmak i\u00e7in kulland\u0131\u011f\u0131n\u0131z belirli stratejileri payla\u015fabilir misiniz?<\/b><\/h3>\n

\"\"<\/a><\/p>\n

\"El ilanlar\u0131 ve posterler bir \u015fekilde ayn\u0131 anda hem gerekli hem de anlams\u0131z. \u0130nsanlar posteri ya da el ilan\u0131n\u0131 g\u00f6rd\u00fcklerinde \"Bu iyi g\u00f6r\u00fcn\u00fcyor\" diye d\u00fc\u015f\u00fcn\u00fcyor ve g\u00f6steriye geliyorlar. El ilan\u0131 verdi\u011fimde de \u00e7o\u011fu insan beni g\u00f6rmezden geliyor; el ilan\u0131 alanlar\u0131n \u00e7o\u011fu da onu \u00e7\u00f6pe at\u0131yor. Yine de g\u00f6sterilerime gelen insanlar\u0131n \u00e7o\u011fu onlara el ilan\u0131 verdi\u011fim i\u00e7in orada bulunuyor. Bunlar\u0131n hi\u00e7biri mant\u0131kl\u0131 de\u011fil ama i\u015fler b\u00f6yle y\u00fcr\u00fcyor. <\/span><\/p>\n

Fringe'den g\u00fcnler \u00f6nce \u00d6zg\u00fcr Festival g\u00f6n\u00fcll\u00fclerinin yard\u0131m\u0131yla \u015fehrin d\u00f6rt bir yan\u0131na ve mek\u00e2nlara afi\u015fler ast\u0131m. Sonra her g\u00fcn elimden geldi\u011fince el ilan\u0131 da\u011f\u0131t\u0131yorum. Festivalin en zor k\u0131sm\u0131 bu: mallar\u0131m\u0131 \u00e7o\u011funlukla ilgisiz bir kalabal\u0131\u011fa satmak i\u00e7in harcanan saatler.<\/span><\/p>\n

Bunun ki\u015fisel olmad\u0131\u011f\u0131n\u0131 hat\u0131rlamak \u00e7ok \u00f6nemli; Fringe'de \u00e7ok \u015fey oluyor ve herkes benim g\u00f6sterimi g\u00f6rmek istemiyor. En b\u00fcy\u00fck ba\u015far\u0131y\u0131 g\u00f6sterimden bir saat \u00f6nce ve benzer g\u00f6sterilerin \u00e7\u0131k\u0131\u015f\u0131nda el ilan\u0131 da\u011f\u0131tarak elde ettim. \u0130zleyicilerinizin kim oldu\u011funu bilmek ve onlar\u0131 hedeflemek \u00f6nemli.\"<\/span><\/p>\n

Program\u0131n\u0131z\u0131n tan\u0131t\u0131m\u0131nda g\u00f6z al\u0131c\u0131 g\u00f6rsellerin ve grafiklerin rol\u00fc nedir?<\/b><\/h3>\n

\"\u0130yi g\u00f6r\u00fcnen bir Poster ve Flyer'a sahip olmal\u0131s\u0131n\u0131z. Bunlar\u0131n hepsi do\u011fru, \u015fansa ba\u011fl\u0131 bahis\u00e7ilerin gitmesi gerekiyor. Bir y\u0131l posterimde a\u011fa\u00e7taki ben vard\u0131m. Pek \u00e7ok insan sadece o resme bakarak geldi. Yorumlardan y\u0131ld\u0131z alan posterler de \u00f6ne \u00e7\u0131k\u0131yor. \u0130nsanlar zamanlar\u0131n\u0131n iyi harcanaca\u011f\u0131n\u0131 bilmek isterler ve y\u0131ld\u0131zlar ve defneler bu mesaj\u0131 verir. <\/span><\/p>\n

Uzman bir grafik tasar\u0131mc\u0131ya \u00f6deme yapmak da bu konuda yard\u0131mc\u0131 olur; profesyonel Posterler ba\u015far\u0131l\u0131 oldu\u011funuzu g\u00f6sterir ve e\u011fer ba\u015far\u0131l\u0131ysan\u0131z, komik olmal\u0131s\u0131n\u0131z.\"<\/span><\/p>\n

Beklenmedik bir tan\u0131t\u0131m stratejisinin lehinize i\u015fledi\u011fi bir hikayeyi payla\u015fabilir misiniz?<\/b><\/h3>\n

\"Edinburgh<\/a><\/b>\"Bir Kaliforniyal\u0131 olarak \u0130sko\u00e7ya yaz\u0131 bana \u00e7ok so\u011fuk geliyor, bu y\u00fczden genellikle yumu\u015fak kabuklu bir ceketle u\u00e7uyorum. Edmund Hillary'nin Everest'e t\u0131rman\u0131rken giydi\u011finden daha fazla kat kat giyiniyorum. Inuit k\u0131yafetimin avantaj\u0131, Flyer'lar\u0131m\u0131 saklamak i\u00e7in \u00e7ok say\u0131da cebe sahip olmam. Genelde bir seferde sadece bir tane tutar\u0131m. <\/span><\/p>\n

Bir keresinde bir adam bir Flyer ald\u0131, sonuncusunu alman\u0131n bir merhamet eylemi oldu\u011funu d\u00fc\u015f\u00fcnd\u00fc. Beni Flyer'\u0131n zulm\u00fcnden kurtaran asil bir \u015f\u00f6valyeydi, oysa cebimde d\u00fczinelerce daha vard\u0131. O zamandan beri d\u00fczenli olarak insanlar\u0131n merhametinden faydalan\u0131yorum ve onlar\u0131n benim \u0131st\u0131rab\u0131m\u0131 sona erdirdiklerini d\u00fc\u015f\u00fcnmelerine izin veriyorum, sadece d\u00f6n\u00fcp bir tane daha \u00e7\u0131kar\u0131yorum.\"
\n<\/span><\/p>\n

Program\u0131n\u0131z\u0131n g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn\u00fc art\u0131rmak i\u00e7in sosyal medyay\u0131 ve \u00e7evrimi\u00e7i platformlar\u0131 (podcast'ler, YouTube, bloglar gibi) nas\u0131l kulland\u0131n\u0131z?<\/b><\/h3>\n

\"\u0130nternet can s\u0131k\u0131c\u0131 bir \u015fekilde \u00e7ok \u00f6nemli. \u0130nsanlar Fringe'i sosyal medyada g\u00f6rd\u00fckleri ya da podcast'lerde dinledikleri sanat\u00e7\u0131lar\u0131n g\u00f6sterileri etraf\u0131nda planl\u0131yor. Ben Twitter, Instagram ve YouTube'day\u0131m ama i\u00e7ten i\u00e7e bu modern \u00e7a\u011f i\u00e7in yarat\u0131lmad\u0131m. Bu y\u00fczden bir blog yaz\u0131s\u0131 yaz\u0131yorum. Beni Tumblr ve \u00e7evirmeli ba\u011flant\u0131 g\u00fcnlerine geri g\u00f6t\u00fcr\u00fcn. Hatta bir roman yaz\u0131yorum! Bu do\u011fru, ger\u00e7ekten \u00e7ok uzun bir TikTok videosu gibi bir \u015fey ama ka\u011f\u0131t \u00fczerinde. Ayr\u0131ca l\u00fctfen beni her konuda takip edin.\"<\/span><\/p>\n

G\u00f6sterilerini Edinburgh Fringe'de ilk kez tan\u0131tmay\u0131 planlayan bir komedyene ne tavsiye edersiniz?<\/b><\/h3>\n

\"Edinburgh<\/a><\/p>\n

\"\u00dcnl\u00fc olun. E\u011fer \u00fcnl\u00fc de\u011filseniz, zengin olun ve insanlar\u0131n \u00fcnl\u00fc oldu\u011funuzu d\u00fc\u015f\u00fcnmelerini sa\u011flamak i\u00e7in PR'a para \u00f6deyin. Bunun d\u0131\u015f\u0131nda, ad\u0131n\u0131z\u0131 internette duyurmak ger\u00e7ekten yapabilece\u011finiz en iyi \u015fey. \u00d6zellikle sosyal medyaya sald\u0131r\u0131n, medya \u015firketleriyle g\u00f6r\u00fc\u015f\u00fcn ve ele\u015ftirmenlere bas\u0131n b\u00fcltenleri g\u00f6nderin. <\/span><\/p>\n

G\u00fcnl\u00fck i\u015fler ve el ilanlar\u0131 s\u00f6z konusu oldu\u011funda, insanlarla etkile\u015fim kurmak ezbere da\u011f\u0131t\u0131lan el ilanlar\u0131ndan \u00e7ok daha etkilidir. Ba\u011flant\u0131 kurdu\u011funuz insanlara daha az el ilan\u0131 da\u011f\u0131tmak, ilgilenmeyen insanlara da\u011f\u0131tmaktan daha iyidir.\"<\/span><\/p>\n

S\u0131n\u0131r\u0131n \u00f6tesinde...<\/strong><\/h2>\n

Fringe'in g\u00f6sterisine yakla\u015ft\u0131k\u00e7a, El \u0130lanlar\u0131 ve Posterler gelene\u011fi festivalin canl\u0131 ruhunun renkli bir kan\u0131t\u0131 olmaya devam ediyor. Bu somut hat\u0131ralar izleyicilerin ilgisini \u00e7ekmeye, onlar\u0131 cezbetmeye ve onlara ilham vermeye devam ediyor. Festival benzersiz olsa da, iyi haz\u0131rlanm\u0131\u015f bas\u0131l\u0131 materyallerin etkisi evrenseldir. \u0130ster bir komedi g\u00f6sterisini ister en son i\u015f giri\u015fiminizi tan\u0131t\u0131yor olun, \u00f6zenle tasarlanm\u0131\u015f bir El ilan\u0131 <\/a>veya Poster <\/a>inkar edilemez. <\/b><\/p>\n

Bu sezon Edinburgh'daysan\u0131z, \u015fu etkinlikleri ka\u00e7\u0131rmay\u0131n Sameer Katz'dan \"Love Is A Lie\"<\/a>Doon The Stair Comedy Club at 32 Below'da sahne al\u0131yor, <\/b>32b W Nicolson Caddesi.<\/b><\/p>","protected":false},"excerpt":{"rendered":"

As the spotlight swings towards the Scottish capital, the Edinburgh Festival Fringe is ready to take centre stage once more. A month-long marathon of laughter and creativity, the Fringe is famed for being the largest arts festival in the world, providing a platform for performers of all stripes. Yet, amidst the digital age, one tradition […]<\/p>\n","protected":false},"author":134,"featured_media":74302,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[547],"tags":[],"class_list":{"0":"post-74301","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business-marketing"},"acf":[],"yoast_head":"\nPromoting A Show At The Edinburgh Fringe - Solopress UK<\/title>\n<meta name=\"description\" content=\"We spoke to Californian stand-up and 7-time Edinburgh Fringe veteran Sameer Katz, about the role Flyers and Posters play in promoting a show.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.solopress.com\/blog\/tr\/ticari-pazarlama\/edinburgh-fringede-bi\u0307r-gosteri\u0307yi\u0307-tanitmak\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Promoting A Show At The Edinburgh Fringe - 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