{"id":74604,"date":"2023-10-27T16:21:35","date_gmt":"2023-10-27T15:21:35","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=74604"},"modified":"2023-10-28T19:01:48","modified_gmt":"2023-10-28T18:01:48","slug":"organizatorlerin-bakis-acisiyla-bir-uzman-gibi-sergileyin","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/tr\/exhibitions-trade-shows\/exhibit-like-an-expert-the-organisers-perspective\/","title":{"rendered":"Bir uzman gibi sergileyin: organizat\u00f6r\u00fcn bak\u0131\u015f a\u00e7\u0131s\u0131"},"content":{"rendered":"
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Bir ticaret fuar\u0131na kat\u0131lmay\u0131 planlayan herkese yard\u0131mc\u0131 olmak i\u00e7in Uzman Gibi Kat\u0131l\u0131m serimizin bir par\u00e7as\u0131 olarak \u00e7ok say\u0131da faydal\u0131 video ve blog i\u00e7eri\u011fi olu\u015fturuyoruz. \u015eimdiye kadar kat\u0131l\u0131mc\u0131lardan, ajanslardan ve stand tasar\u0131mc\u0131lar\u0131ndan g\u00f6r\u00fc\u015fler ald\u0131k. Bu kez i\u015f fuarlar\u0131n\u0131 ve ticaret fuarlar\u0131n\u0131 d\u00fczenleyen ki\u015filerle konu\u015fuyoruz. Bu etkinlikleri d\u00fczenlemekten sorumlu uzmanlarla konu\u015farak, fuarc\u0131l\u0131k sanat\u0131na yeni bir bak\u0131\u015f a\u00e7\u0131s\u0131 kazand\u0131r\u0131yoruz. Bu ama\u00e7la, Birle\u015fik Krall\u0131k'taki baz\u0131 son derece ba\u015far\u0131l\u0131 ticari fuarlar\u0131n arkas\u0131ndaki organizasyonel beyinlerle konu\u015ftuk \u0130\u015f Fuar\u0131n\u0131z<\/a> bir dizi etkinlik ve Bask\u0131 G\u00f6sterisi<\/a>.<\/p>\n

Uzmanlarla tan\u0131\u015f\u0131n<\/strong><\/h2>\n

Martin ve Kerry Lewis-Stevenson, Pazarlama ve Etkinlikler M\u00fcd\u00fcr\u00fc Devon Luffrum ile birlikte Pulse Media Group ad\u0131na Your Business Expo etkinliklerini d\u00fczenlemektedir. Midlands'daki i\u015f \u00e7evreleri i\u00e7in giri\u015fimcilerin ve i\u015fletme sahiplerinin yeni m\u00fc\u015fteriler ve tedarik\u00e7iler bulabilecekleri ve a\u011flar\u0131n\u0131 kurabilecekleri ticari etkinlikler d\u00fczenliyorlar.<\/p>\n

Link Publishing'den Etkinlik Direkt\u00f6r\u00fc Chris Davies, 2015 y\u0131l\u0131nda ilk Print Show'a kat\u0131lm\u0131\u015ft\u0131. O zamandan bu yana, Birle\u015fik Krall\u0131k'taki en \u00f6nde gelen bask\u0131 end\u00fcstrisi etkinli\u011fi haline geldi. Sekt\u00f6r\u00fcn t\u00fcm alanlar\u0131 i\u00e7in bir odak noktas\u0131 olarak hizmet veren Print Show, Birle\u015fik Krall\u0131k ticaretinin yeni teknolojileri tan\u0131tmak, \u00fcr\u00fcn ve hizmetleri sergilemek ve i\u015fletmeler aras\u0131nda ba\u011flar kurmak i\u00e7in geldi\u011fi yerdir.<\/p>\n

Haz\u0131rl\u0131k, haz\u0131rl\u0131k, haz\u0131rl\u0131k<\/strong><\/h2>\n

T\u00fcm organizat\u00f6rlerimizin oybirli\u011fiyle te\u015fvik etmeye hevesli oldu\u011fu ilk \u015fey haz\u0131rl\u0131kt\u0131. Ba\u015far\u0131s\u0131z bir fuar ge\u00e7iren neredeyse t\u00fcm kat\u0131l\u0131mc\u0131lar, ba\u015far\u0131s\u0131zl\u0131klar\u0131n\u0131n nedenini k\u00f6t\u00fc planlamaya ba\u011flamaktad\u0131r. Pazarlama, lojistik, stand tasar\u0131m\u0131 ve materyalleri kapsayan ayr\u0131nt\u0131l\u0131 bir plan olu\u015fturmak, olumlu bir sonu\u00e7 elde etmenin en iyi yoludur.<\/p>\n

The Print Show'un Etkinlik Direkt\u00f6r\u00fc Chris Davies'e g\u00f6re, sergiye kapsaml\u0131 bir yakla\u015f\u0131m \u00f6nemlidir, \"\u00e7\u00fcnk\u00fc sergilemek pahal\u0131. Ama paradan daha \u00f6nemlisi, zaman\u0131n\u0131zd\u0131r.\" <\/em><\/strong>Zaman ve para yat\u0131r\u0131m\u0131n\u0131z\u0131n geri d\u00f6n\u00fc\u015f\u00fcn\u00fc optimize etmek istiyorsan\u0131z, stand\u0131n\u0131z\u0131 ba\u015far\u0131l\u0131 k\u0131lmak i\u00e7in ayr\u0131nt\u0131lara s\u0131k\u0131 bir \u015fekilde odaklanman\u0131z gerekir.<\/p>\n

Pratikler a\u00e7\u0131s\u0131ndan, organizat\u00f6r ve mekan taraf\u0131ndan sa\u011flanan bilgilerin ba\u015ftan sona okunmas\u0131 \u00e7ok de\u011ferlidir. Organizat\u00f6r\u00fcn \u00e7evrimi\u00e7i el kitab\u0131 genellikle hayati bilgiler ve destek f\u0131rsatlar\u0131 i\u00e7eren bir hazinedir.<\/p>\n

\u00d6zenli tasar\u0131m: etkileyici VE uyumlu bir stand<\/strong><\/h2>\n
\"\"<\/a>
Chris Davies, Etkinlik Direkt\u00f6r\u00fc, The Print Show<\/figcaption><\/figure>\n

Stand\u0131n\u0131z\u0131 tasarlamak, haz\u0131rl\u0131klar\u0131n\u0131z\u0131n en heyecan verici y\u00f6nlerinden biridir. Biz ele ald\u0131k \u0131smarlama stand tasar\u0131mlar\u0131<\/a> Ancak ba\u015fyap\u0131t\u0131n\u0131z\u0131 tasarlamaya ba\u015flamadan \u00f6nce pratik konular\u0131 ele ald\u0131\u011f\u0131n\u0131zdan emin olun. Organizat\u00f6rler \u00f6zellikle g\u00fc\u00e7, ayd\u0131nlatma ve yerle\u015fim d\u00fczenlemeleriyle ilgili konulara a\u015fina olman\u0131z\u0131 istiyor.<\/p>\n

Bir sergi salonunda veya otoparkta yerinizi planlamak, stand\u0131n\u0131z\u0131n fiziksel boyutlar\u0131 hakk\u0131nda size iyi bir fikir verecektir. Chris'e m\u00fckemmel bir kat\u0131l\u0131mc\u0131n\u0131n neler yapabilece\u011fini sordu\u011fumuzda \u015fu yan\u0131t\u0131 verdi \"E\u011fer m\u00fckemmel bir kat\u0131l\u0131mc\u0131 olsayd\u0131, bu ki\u015finin stand\u0131n\u0131 \u00f6nce kendi tesislerinde haz\u0131rlayan biri olaca\u011f\u0131n\u0131 hayal ediyorum. Kontrol listeleri, teknik \u00f6zellikler, kanallar, g\u00fc\u00e7 gibi konularda etkinlik organizat\u00f6r\u00fcnden gelen her t\u00fcrl\u00fc bilgiyi kontrol ederlerdi.\"<\/em><\/strong><\/p>\n

Bu d\u00fczeyde bir planlaman\u0131n lojistik de\u011feri hayati \u00f6nem ta\u015f\u0131rken, ziyaret\u00e7i deneyimine ili\u015fkin i\u00e7g\u00f6r\u00fc de \u00f6yle. The Print Show'un slogan\u0131 olan \"Engelsiz Bask\u0131\" g\u00f6z \u00f6n\u00fcne al\u0131nd\u0131\u011f\u0131nda, Chris'in engellerden ho\u015flanmamas\u0131 \u015fa\u015f\u0131rt\u0131c\u0131 de\u011fil.<\/p>\n

\"The Print Show'daki kat\u0131l\u0131mc\u0131lar tesislerini sergilemeyi seviyorlar, ancak makineleri d\u0131\u015far\u0131da bir yere koyarlarsa, bu bir t\u00fcr bariyer olu\u015fturuyor. \u0130nsanlar koridordayken bir makinenin tepesinde sohbet etmek zorunda kal\u0131yorlar.\"<\/em><\/strong><\/p>\n

\u0130ster fiziksel ister psikolojik olsun, kat\u0131l\u0131mc\u0131lara engel te\u015fkil eden stand tasar\u0131mlar\u0131n\u0131n izleyicilerin ilgisini \u00e7ekmekte zorlanaca\u011f\u0131 a\u00e7\u0131kt\u0131r.<\/p>\n

B\u00fcy\u00fck veya k\u00fc\u00e7\u00fck, uzman deste\u011fi mevcuttur<\/strong><\/h2>\n

\"Bir<\/a><\/p>\n

Uygunluk a\u00e7\u0131s\u0131ndan, organizat\u00f6r taraf\u0131ndan sunulan deste\u011fe g\u00fcvenmek bir kez daha iyi bir fikirdir. Link Publishing'in durumunda, stand tasar\u0131m\u0131n\u0131za g\u00f6z atmas\u0131 i\u00e7in \u00fc\u00e7\u00fcnc\u00fc bir taraf istihdam ediyorlar: \"Essential Events ad\u0131nda bir \u015firketle \u00e7al\u0131\u015f\u0131yoruz ve stand\u0131n\u0131z\u0131 u\u00e7u\u015f \u00f6ncesi kontrolden ge\u00e7iriyorlar. Yani bir stand tasar\u0131m\u0131 sundu\u011funuzda, bunu kontrol edecekler ve 'bu iyi' veya 'bununla ilgili bir sorun var' veya 'burada sa\u011fl\u0131k ve g\u00fcvenlik protokolleriyle ilgili bir sorun ya\u015fayacaks\u0131n\u0131z' diyecekler, b\u00f6ylece siz buraya gelmeden \u00e7ok \u00f6nce stand\u0131n\u0131z\u0131n uygun olup olmad\u0131\u011f\u0131n\u0131 bileceksiniz.\"<\/em><\/strong><\/p>\n

B\u00fct\u00e7eniz b\u00fcy\u00fck, kendi in\u015fa etti\u011finiz bir standa yetmiyorsa bile, bir kabuk \u015femas\u0131 sahas\u0131 ile yapabilece\u011finiz pek \u00e7ok \u015fey var. Bu haz\u0131r stantlarla uyum sa\u011flamak daha kolayd\u0131r, ancak g\u00f6z al\u0131c\u0131 ve benzersiz bir \u015fey yaratmak i\u00e7in hayal g\u00fcc\u00fcn\u00fcz\u00fc kullanman\u0131z gerekecektir. Bas\u0131l\u0131 te\u015fhir \u00fcr\u00fcnlerinden en iyi \u015fekilde yararlanmak i\u00e7in nas\u0131l kullan\u0131laca\u011f\u0131n\u0131 tart\u0131\u015ft\u0131k daha k\u00fc\u00e7\u00fck sergi alanlar\u0131<\/a> Bu serinin bir \u00f6nceki yaz\u0131s\u0131nda.<\/p>\n

Pazarlama: Organizat\u00f6rler size yard\u0131m etmek i\u00e7in burada!<\/strong><\/h2>\n
\"Devon<\/a>
Devon Luffrum, Etkinlik Y\u00f6neticisi, Your Business Expo<\/figcaption><\/figure>\n

The Print Show'u d\u00fczenleyen Link Publishing ve Your Business Expo'yu d\u00fczenleyen Pulse Media Group'un yay\u0131nc\u0131 olmas\u0131 tesad\u00fcf de\u011fildir. Ticari etkinliklerin bir ticari yay\u0131n veya yay\u0131n grubu taraf\u0131ndan d\u00fczenlenmesi al\u0131\u015f\u0131lmad\u0131k bir durum de\u011fildir. Bu, fuarda varl\u0131klar\u0131n\u0131 tan\u0131tmak isteyen kat\u0131l\u0131mc\u0131lar i\u00e7in harika bir haber.<\/p>\n

Pulse Media'dan Devon Luffrum'un Your Business Expos hakk\u0131nda s\u00f6yledi\u011fi gibi, \"Bence bunlar \u015fimdiye kadar \u00e7al\u0131\u015ft\u0131\u011f\u0131m en iyi fuarlar ve bunun nedeni Pulse Group Media olarak varl\u0131\u011f\u0131m\u0131z... Biz sadece fuarc\u0131l\u0131k yapm\u0131yoruz. T\u00fcm pazarlama hunisini biz yap\u0131yoruz, yani asl\u0131nda biz kocaman, b\u00fcy\u00fck bir pazarlama makinesiyiz!\"<\/em><\/strong><\/p>\n

Bu t\u00fcr bir etkinlik organizat\u00f6r\u00fc, bir stand sat\u0131n ald\u0131\u011f\u0131n\u0131zda genellikle anla\u015fman\u0131n bir par\u00e7as\u0131 olarak bir pazarlama paketi sunmakla kalmaz. Bunun da \u00f6tesinde, \u00e7evrimi\u00e7i bir pazarlama k\u0131lavuzu, kendi reklamlar\u0131n\u0131z i\u00e7in \u015fablonlar ve sanat eserlerinin yan\u0131 s\u0131ra, reklam\u0131n\u0131z\u0131 nas\u0131l yayaca\u011f\u0131n\u0131z konusunda tavsiyeler de sunabilirler.<\/p>\n

Neden olmas\u0131nlar ki? Chris'in de belirtti\u011fi gibi, kat\u0131l\u0131mc\u0131lar\u0131n ba\u015far\u0131s\u0131 etkinli\u011fin ba\u015far\u0131s\u0131 i\u00e7in hayati \u00f6nem ta\u015f\u0131yor, \"Basit bir nedenden \u00f6t\u00fcr\u00fc, e\u011fer fuar ba\u015far\u0131l\u0131 olmazsa, fuar da olmaz ve fuarda yer alan i\u015fletmeler devam eder. Bizim varl\u0131\u011f\u0131m\u0131z sona erecek! Dolay\u0131s\u0131yla fuar\u0131n ba\u015far\u0131l\u0131 olmas\u0131n\u0131 sa\u011flamak i\u00e7in herkesten daha fazla menfaatimiz var. Bu bizim ge\u00e7im kayna\u011f\u0131m\u0131z. E\u011fer k\u00f6t\u00fc bir fuar olursa, bu i\u015f biter. Ge\u00e7en y\u0131lki serginizle ya\u015far ve \u00f6l\u00fcrs\u00fcn\u00fcz.\"<\/em><\/strong><\/p>\n

F\u0131rsatlardan yararlan\u0131n!<\/strong><\/h2>\n

\"Bir<\/a><\/p>\n

Tam da bu nedenle, organizat\u00f6rler kat\u0131l\u0131mc\u0131lar\u0131 desteklemek i\u00e7in etkili kaynaklar\u0131 devreye sokmak i\u00e7in b\u00fcy\u00fck \u00e7aba sarf ederler. Ancak \u015fa\u015f\u0131rt\u0131c\u0131 bir \u015fekilde, kat\u0131l\u0131mc\u0131lar kendilerine sunulan t\u00fcm avantajlardan yararlanma konusunda genellikle yava\u015f davranmaktad\u0131r.<\/p>\n

\"Kat\u0131l\u0131mc\u0131lar\u0131n kendilerine yard\u0131mc\u0131 olmam\u0131z i\u00e7in bize yard\u0131mc\u0131 olmalar\u0131 konusunda \u00e7ok istekliyiz.\"<\/em><\/strong> Chris bize anlatt\u0131, \" ama ka\u00e7 ki\u015finin cephaneliklerindeki t\u00fcm ara\u00e7lar\u0131 ger\u00e7ekten kullanmad\u0131\u011f\u0131na \u015fa\u015f\u0131racaks\u0131n\u0131z! \u00c7evrimi\u00e7i k\u0131lavuzda, \u00f6nceden yaz\u0131lm\u0131\u015f e-postalar\u0131m\u0131z, logolar\u0131m\u0131z, imzalar\u0131m\u0131z var, kelimenin tam anlam\u0131yla hepsi orada. Web banner reklamlar\u0131. Neyse ki bu y\u0131l pek \u00e7ok kat\u0131l\u0131mc\u0131m\u0131z\u0131n bu kaynaklar\u0131 ger\u00e7ekten kulland\u0131\u011f\u0131n\u0131 ve fuar\u0131 tan\u0131tt\u0131\u011f\u0131n\u0131 g\u00f6rd\u00fck.<\/em><\/strong><\/p>\n

Tanr\u0131 a\u015fk\u0131na, organizat\u00f6r\u00fcn sundu\u011fu uzmanl\u0131\u011f\u0131 ve te\u015fhiri kullan\u0131n, stand\u0131n\u0131z\u0131 rezerve etti\u011finizde bunun i\u00e7in zaten \u00f6deme yapt\u0131n\u0131z!<\/p>\n

B\u00fcy\u00fck g\u00fcn geldi\u011finde...<\/strong><\/h2>\n

G\u00fcn i\u00e7inde, organizat\u00f6rlerimizin hepsi erken var\u0131\u015f\u0131n kat\u0131l\u0131mc\u0131lara beklenmedik sorunlar\u0131 \u00f6nlemek i\u00e7in daha iyi bir \u015fans verdi\u011fi konusunda hemfikirdir.<\/p>\n

\"Her zaman kar\u0131\u015f\u0131kl\u0131klar veya komplikasyonlar olacakt\u0131r.\"<\/em><\/strong> Chris kabul ediyor, \"\u00dcr\u00fcnler teslim edilmedi ya da hatalar yap\u0131ld\u0131. Standlar insanlar taraf\u0131ndan kurulur ve insanlar hata yapar, ancak sorunlar \u00e7\u00f6z\u00fclebilir... sadece bir \u015feylerin yanl\u0131\u015f gitmesi ve \u00e7\u00f6z\u00fclmesi gerekmesi durumunda biraz zaman tan\u0131y\u0131n.\"<\/em><\/strong><\/p>\n

Zaman\u0131n\u0131z\u0131 iyi de\u011ferlendirmek ve ziyaret\u00e7ilere kar\u015f\u0131 anlay\u0131\u015fl\u0131 olmak \u00f6nemlidir. \"En iyi ipucu,\"<\/em><\/strong> Chris'e g\u00f6re, \"standinizda yemek yemeyi\u0307n, \u00e7\u00fcnk\u00fc ki\u0307mse yemek yerken bi\u0307ri\u0307yle konu\u015fmak i\u0307stemez!\"<\/em><\/strong><\/p>\n

Telefonda kayd\u0131rma yapmak da bir ba\u015fka hay\u0131r-hay\u0131rd\u0131r: \"Bunlar kula\u011fa \u00e7ok a\u00e7\u0131k gelen \u015feyler.\"<\/em><\/strong> Chris diyor, \"ama yanlar\u0131ndan ge\u00e7en insanlar varken orada oturup telefonlar\u0131nda gezinen insanlar\u0131n say\u0131s\u0131 inan\u0131lmaz!\"<\/em><\/strong> \u00d6nemli olan uyan\u0131k olmak ve sohbete a\u00e7\u0131k olmakt\u0131r. \"E\u011fer onlarla g\u00f6z temas\u0131 kurarsan\u0131z... ve insanlarla ileti\u015fim kurarsan\u0131z, onlar da sizinle ileti\u015fim kuracakt\u0131r.\"<\/em><\/strong><\/p>\n

Vermeye devam eden hediyeler<\/strong><\/h2>\n
\"Martin<\/a>
Martin ve Kerry Lewis-Stevenson, Pulse Medya Grubu Y\u00f6neticileri<\/figcaption><\/figure>\n

Pek \u00e7ok kat\u0131l\u0131mc\u0131 i\u00e7in en \u00f6nemli \u015fey, etkileyici bir bedava e\u015fya y\u0131\u011f\u0131n\u0131 elde etmektir. Pulse Group Media'dan Martin Lewis-Stevenson, promosyon \u00fcr\u00fcnlerinin bir sohbet ba\u015flat\u0131c\u0131 olarak \u00f6neminin fark\u0131nda:<\/p>\n

\"Stand\u0131n\u0131zda \u015fekerleme, e\u015fantiyon, stres topu gibi bir yenilik varsa, ziyaret\u00e7iniz bunu al\u0131r ve ard\u0131ndan 'Merhaba, nas\u0131ls\u0131n\u0131z?' der ve birdenbire ortak bir konu\u015fma noktan\u0131z olur ve konu\u015fmalar burada ba\u015flar.\"<\/em><\/strong><\/p>\n

Markan\u0131zla uzun s\u00fcreli bir ili\u015fki kurmak istiyorsan\u0131z, \u00f6zelle\u015ftirilmi\u015f bir \u00fcr\u00fcn, ilk izleniminizin fuar sonras\u0131nda da ya\u015famas\u0131na yard\u0131mc\u0131 olmak i\u00e7in harika bir yoldur. Solopress \u00e7ok \u00e7e\u015fitli bask\u0131l\u0131 \u00fcr\u00fcnler sunar Promosyon \u00dcr\u00fcnleri<\/a> klasikten Kalemler <\/a>ve \u00c7antalar <\/a>gibi kal\u0131c\u0131 \u00f6\u011felere G\u00fc\u00e7 Bankalar\u0131<\/a> ve Kablosuz \u015earj Cihazlar\u0131<\/a> mesaj\u0131n\u0131z\u0131 yayacak ve etkinlik bittikten sonra da uzun s\u00fcre i\u015finize yarayacak.<\/p>\n

Hata yapacak kadar c\u00f6mert olmay\u0131n<\/strong><\/h2>\n

Bir t\u00fcr hediye, ziyaret\u00e7ileri stand\u0131n\u0131za \u00e7ekmek i\u00e7in harika bir yol olsa da, promosyon \u00fcr\u00fcnlerinizin etkinli\u011fe uygun oldu\u011fundan her zaman emin olmal\u0131s\u0131n\u0131z. Kendinizi yanl\u0131\u015fl\u0131kla ka\u00e7ak mal verirken bulmak istemezsiniz. Etkinlik organizat\u00f6r\u00fcn\u00fcz nelere izin verildi\u011fi konusunda size tavsiyelerde bulunmak i\u00e7in iyi bir konuma sahip olsa da, genellikle kurallar\u0131 koyan mekand\u0131r:<\/p>\n

\"Bir keresinde \u00fczerinde b\u0131\u00e7ak olan bir mutfak aleti hediye eden bir kat\u0131l\u0131mc\u0131m\u0131z vard\u0131.\" <\/em><\/strong>Chris bize anlatt\u0131. \"NEC'e bir havaalan\u0131 gibi davranmal\u0131s\u0131n\u0131z. E\u011fer bir havaalan\u0131nda o e\u015fyayla g\u00fcvenlikten ge\u00e7meye \u00e7al\u0131\u015fsayd\u0131n\u0131z, durdurulurdunuz. E\u011fer stand\u0131n\u0131zdan bir \u015feyler da\u011f\u0131t\u0131yorsan\u0131z, bu yasalar\u0131 ger\u00e7ekten uygulaman\u0131z gerekir.\"<\/em><\/strong><\/p>\n

\"Bir<\/a><\/p>\n

Alkol, dikkatle yakla\u015fman\u0131z gereken bir ba\u015fka konudur. Bir ticaret fuar\u0131nda alkoll\u00fc i\u00e7eceklerin sunuldu\u011funu g\u00f6rmek al\u0131\u015f\u0131lmad\u0131k bir durum olmasa da, bunun mekan taraf\u0131ndan belirlenen kurallar ve d\u00fczenlemeler dahilinde ve daha da \u00f6nemlisi yasalar \u00e7er\u00e7evesinde yap\u0131lmas\u0131 \u00f6nemlidir.<\/p>\n

Chris'in de belirtti\u011fi gibi: \"G\u00f6steri 16 ya\u015f ve \u00fczerindekilere a\u00e7\u0131k oldu\u011fu i\u00e7in, promosyon olarak markal\u0131 alkol \u015fi\u015feleri da\u011f\u0131t\u0131yorsan\u0131z, bunlar a\u00e7\u0131k olmasa bile, yanl\u0131\u015fl\u0131kla 16 ya\u015f\u0131ndan k\u00fc\u00e7\u00fck bir \u00e7ocu\u011fa verebilirsiniz. Ve tabii ki re\u015fit olmayanlara alkol servisi yapmak yasa d\u0131\u015f\u0131d\u0131r\"<\/em><\/strong><\/p>\n

Alkoll\u00fc i\u00e7ecek satmak veya da\u011f\u0131tmak istiyorsan\u0131z, \u00f6nce organizat\u00f6rle g\u00f6r\u00fc\u015fmeniz \u00f6nemlidir. Mekan\u0131n alkol, cam ve \u015fi\u015felerle ilgili politikalar\u0131 konusunda size tavsiyelerde bulunabileceklerdir. Ayr\u0131ca ruhsatland\u0131rma yasalar\u0131na uygun oldu\u011funuzdan da emin olmal\u0131s\u0131n\u0131z; \u00f6rne\u011fin \u0130ngiltere ve Galler'de ruhsat ba\u015fvurusunda bulunman\u0131z gerekebilir. Ge\u00e7ici Etkinlik Bildirimi (TEN)<\/a>.<\/p>\n

Rekabet\u00e7i bir unsur<\/strong><\/h2>\n

Ticari fuarlarda yar\u0131\u015fmalar yayg\u0131nd\u0131r. 'Akvaryumdaki kartvizitler' ki\u015fi listenizi geni\u015fletmenize yard\u0131mc\u0131 olan k\u00f6kl\u00fc bir \u00f6d\u00fcl \u00e7ekili\u015fi format\u0131d\u0131r, ancak akvaryumun d\u0131\u015f\u0131nda d\u00fc\u015f\u00fcnmek daha y\u00fcksek d\u00fczeyde bir kat\u0131l\u0131m sa\u011flayabilir. Organizat\u00f6rlerimiz, daha y\u00fcksek d\u00fczeyde bir kat\u0131l\u0131m\u0131n rekabet\u00e7i ruhu ortaya \u00e7\u0131karabilece\u011fini ve de\u011ferli etkile\u015fimleri tetikleyebilece\u011fini d\u00fc\u015f\u00fcnd\u00fcler.<\/p>\n

\"YMCA'dan Hook-A-Duck'\u0131 getirmelerini istedik.\"<\/em><\/strong> Pulse Media'dan Kerry bize anlatt\u0131, \"\u00c7ok basit ama i\u015fe yar\u0131yor! Bu garip bir \u015fey, fuara geldi\u011finizde i\u00e7inizdeki \u00e7ocuk ortaya \u00e7\u0131k\u0131yor. Sanki daha \u00f6nce jelibon ya da \u015fekerleme g\u00f6rmemi\u015fsiniz gibi, bu \u015feyler sizi i\u00e7ine \u00e7ekiyor. Bu daha sonra bir sohbet ba\u015flat\u0131yor ve bu da bir i\u015f tart\u0131\u015fmas\u0131n\u0131 ba\u015flat\u0131yor.\"<\/em><\/strong><\/p>\n

Link Publishing'den Chris de ayn\u0131 olguyu g\u00f6zlemliyor: \"Aurora adl\u0131 bir \u015firket F1 sim\u00fclat\u00f6r\u00fc getirdi, bu ger\u00e7ekten \u00e7ok iyiydi ve \u00e7ok rekabet\u00e7iydi! Herkes g\u00fcn boyunca skor tabelas\u0131nda ad\u0131n\u0131n yer almas\u0131n\u0131 istedi. \u0130nsanlar kimin zirvede oldu\u011funu g\u00f6rmek i\u00e7in geri gelip kontrol ediyordu. Mesele kazand\u0131\u011f\u0131n\u0131z bir \u015fi\u015fe \u015fampanya de\u011fildi. \u00d6nemli olan skor tabelas\u0131nda en \u00fcstte olmakt\u0131!<\/em><\/strong><\/p>\n

Chris'in a\u00e7\u0131klad\u0131\u011f\u0131 gibi, insanlar\u0131 stand\u0131n\u0131za \u00e7eken bir t\u00fcr kat\u0131l\u0131mc\u0131 etkinli\u011finiz oldu\u011funda ba\u015far\u0131 \u00e7\u0131\u011f gibi b\u00fcy\u00fcyebilir:<\/p>\n

\"G\u00f6rece\u011finiz \u015feylerden biri de bunun bir t\u00fcr i\u015faret olu\u015fturmas\u0131d\u0131r. O zaman ne olur, di\u011fer ziyaret\u00e7iler oraya gider ve orada neler oldu\u011funu d\u00fc\u015f\u00fcn\u00fcr? Neden b\u00f6yle bir v\u0131z\u0131lt\u0131 var? Bu da kalabal\u0131\u011f\u0131 oraya \u00e7eker, stand\u0131n\u0131z\u0131 kalabal\u0131k tutar ve size ziyaret\u00e7ilerle etkile\u015fim kurma f\u0131rsat\u0131 verir.\"<\/em><\/strong><\/p>\n

G\u00f6r\u00fc\u015fleriniz \u00e7ok de\u011ferli<\/strong><\/h2>\n

\"Bir<\/a><\/p>\n

Bilgi iki y\u00f6nl\u00fc bir yoldur. Fuar organizat\u00f6rleri size de\u011ferli tavsiyeler sunmaya istekli olsalar da, gelecekteki etkinlikleri geli\u015ftirmek i\u00e7in geri bildirimlerinizi duymakla da ayn\u0131 derecede ilgilenirler.<\/p>\n

\"Fuar sonras\u0131 hem ziyaret\u00e7ilere hem de kat\u0131l\u0131mc\u0131lara g\u00f6nderilen bir anket e-postam\u0131z var.\" <\/em><\/strong>Devon a\u00e7\u0131kl\u0131yor, \"Etkinlik y\u00f6neticileri ve planlay\u0131c\u0131lar\u0131 olarak hem kat\u0131l\u0131mc\u0131 hem de ziyaret\u00e7i bak\u0131\u015f a\u00e7\u0131s\u0131ndan geri bildirim almak, gelecekteki fuarlar i\u00e7in potansiyel olarak olmas\u0131 gereken her \u015feyi de\u011fi\u015ftirebilmemiz veya uyarlayabilmemiz a\u00e7\u0131s\u0131ndan bizim i\u00e7in ger\u00e7ekten \u00e7ok \u00f6nemli.\"<\/em><\/strong><\/p>\n

Bu nedenle, kat\u0131ld\u0131\u011f\u0131n\u0131z bir etkinli\u011fin organizat\u00f6r\u00fc geri bildirim istedi\u011finde, neden onlara yard\u0131m ederek kendinize yard\u0131m etmiyorsunuz?<\/p>\n

\u00c7\u0131kar\u0131lan dersler<\/strong><\/h2>\n

Organizat\u00f6rlerden alman\u0131z gereken mesaj, onlar\u0131n sizin dostunuz oldu\u011fudur! Her ne kadar kurallar ve k\u0131s\u0131tlamalarla dolu g\u00f6r\u00fcnseler de, asl\u0131nda istedikleri ve ger\u00e7ekten ihtiya\u00e7 duyduklar\u0131 \u015fey stand\u0131n\u0131z\u0131n ba\u015far\u0131l\u0131 olmas\u0131d\u0131r. Bu nedenle, \u00f6n planlaman\u0131z ve g\u00fcn i\u00e7indeki deneyiminiz ile ilgili pek \u00e7ok konuda onlar\u0131 destekleyici bulman\u0131z muhtemeldir. Etkinlikteki ba\u011flant\u0131n\u0131zla ileti\u015fim kanallar\u0131n\u0131 a\u00e7\u0131k tutman\u0131z, lojistik hatalar\u0131n \u00f6n\u00fcne ge\u00e7menize, s\u00fcper ba\u015far\u0131l\u0131 bir stand i\u00e7in harika ipu\u00e7lar\u0131 alman\u0131za ve herkesin yarar\u0131na olacak \u015fekilde kat\u0131l\u0131m\u0131 art\u0131racak y\u0131\u011f\u0131nla pazarlama deste\u011fi alman\u0131za yard\u0131mc\u0131 olacakt\u0131r.<\/p>","protected":false},"excerpt":{"rendered":"

In order to help anyone planning to exhibit at a trade show, we\u2019ve been creating a lot of useful video and blog content as part of our Exhibit Like An Expert series. So far, we\u2019ve heard from exhibitors, agencies and stand designers. This time around we are speaking to the people that organise business expos […]<\/p>\n","protected":false},"author":134,"featured_media":74602,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[960],"tags":[899],"class_list":{"0":"post-74604","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-exhibitions-trade-shows","8":"tag-exhibitions"},"acf":[],"yoast_head":"\nExhibit Like An Expert: The Organiser\u2019s Perspective - Solopress UK<\/title>\n<meta name=\"description\" content=\"Experts responsible for highly successful UK trade shows give us their fresh perspective and valuable insights on the art of exhibiting.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.solopress.com\/blog\/tr\/sergiler-ticari-fuarlar\/organizatorlerin-bakis-acisiyla-bir-uzman-gibi-sergileyin\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Exhibit Like An Expert: The Organiser\u2019s Perspective - Solopress UK\" \/>\n<meta property=\"og:description\" content=\"Experts responsible for highly successful UK trade shows give us their fresh perspective and valuable insights on the art of exhibiting.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.solopress.com\/blog\/tr\/sergiler-ticari-fuarlar\/organizatorlerin-bakis-acisiyla-bir-uzman-gibi-sergileyin\/\" \/>\n<meta property=\"og:site_name\" content=\"The Latest Print and Design News | Solopress\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Solopress\" \/>\n<meta property=\"article:published_time\" content=\"2023-10-27T15:21:35+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-10-28T18:01:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2023\/10\/exhibit-expert-blog-heads-07.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Danny Powell\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@solopress\" \/>\n<meta name=\"twitter:site\" content=\"@solopress\" \/>\n<meta name=\"twitter:label1\" content=\"Yazan:\" \/>\n\t<meta name=\"twitter:data1\" content=\"Danny Powell\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tahmini okuma s\u00fcresi\" \/>\n\t<meta name=\"twitter:data2\" content=\"12 dakika\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.solopress.com\/blog\/exhibitions-trade-shows\/exhibit-like-an-expert-the-organisers-perspective\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/exhibitions-trade-shows\/exhibit-like-an-expert-the-organisers-perspective\/\"},\"author\":{\"name\":\"Danny Powell\",\"@id\":\"https:\/\/www.solopress.com\/blog\/#\/schema\/person\/0937555a256c22f94400f4b7e2329c09\"},\"headline\":\"Exhibit like an expert: the organiser\u2019s perspective\",\"datePublished\":\"2023-10-27T15:21:35+00:00\",\"dateModified\":\"2023-10-28T18:01:48+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/exhibitions-trade-shows\/exhibit-like-an-expert-the-organisers-perspective\/\"},\"wordCount\":2386,\"publisher\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/exhibitions-trade-shows\/exhibit-like-an-expert-the-organisers-perspective\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2023\/10\/exhibit-expert-blog-heads-07.jpg\",\"keywords\":[\"Exhibitions\"],\"articleSection\":[\"Events, Exhibitions & Trade Shows\"],\"inLanguage\":\"tr\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.solopress.com\/blog\/exhibitions-trade-shows\/exhibit-like-an-expert-the-organisers-perspective\/\",\"url\":\"https:\/\/www.solopress.com\/blog\/exhibitions-trade-shows\/exhibit-like-an-expert-the-organisers-perspective\/\",\"name\":\"Exhibit Like An Expert: The Organiser\u2019s Perspective - 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