{"id":75576,"date":"2025-07-03T13:32:47","date_gmt":"2025-07-03T12:32:47","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=75576"},"modified":"2025-12-03T10:05:17","modified_gmt":"2025-12-03T10:05:17","slug":"yeni%cc%87-kan-add-odulleri%cc%87nde-guney-essex-koleji%cc%87ni%cc%87-destekli%cc%87yor","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/tr\/art-design\/new-blood-supporting-south-essex-college-at-the-add-awards\/","title":{"rendered":"Yeni Kan: D&AD \u00d6d\u00fclleri'nde South Essex College'a destek"},"content":{"rendered":"
<\/div>

Bu y\u0131l\u0131n ba\u015flar\u0131nda Solopress, South Essex College'dan Grafik Tasar\u0131m \u00f6\u011frencilerini a\u011f\u0131rlayarak tasar\u0131m\u0131n bask\u0131ya nas\u0131l d\u00f6n\u00fc\u015ft\u00fc\u011f\u00fcne dair bir sahne arkas\u0131 incelemesi ger\u00e7ekle\u015ftirdi. <\/span>\u00f6nceki blog yaz\u0131s\u0131<\/span><\/a>. Ziyaret, \u00fcretim i\u015f ak\u0131\u015flar\u0131m\u0131z hakk\u0131nda fikir verdi ve bas\u0131l\u0131 materyallerin \u00f6\u011frencilerin \u00e7al\u0131\u015fmalar\u0131n\u0131 daha etkili bir \u015fekilde sergilemelerine nas\u0131l yard\u0131mc\u0131 olabilece\u011fi hakk\u0131nda konu\u015fmalara yol a\u00e7t\u0131.\u00a0<\/span><\/p>\n

Bu ilk tart\u0131\u015fmalar ilerledik\u00e7e, bir dizi pratik fikir ortaya \u00e7\u0131kt\u0131. Baz\u0131lar\u0131 \u015funlara odaklan\u0131rken Kartvizitler<\/a> a\u011f kurmak i\u00e7in, \u00f6\u011frencilerin bir par\u00e7as\u0131 olarak sergiledikleri tabela ve paket bask\u0131lar\u0131n da anlaml\u0131 bir rol oynayabilece\u011fi anla\u015f\u0131ld\u0131. D&AD Yeni Kan \u00d6d\u00fclleri<\/a>. Kurs Lideri Steve Page ile i\u015fbirli\u011fi i\u00e7inde \u00e7al\u0131\u015farak, 2025 kohortunun \u00e7al\u0131\u015fmalar\u0131n\u0131 profesyonelce sunmalar\u0131na yard\u0131mc\u0131 olmak ve potansiyel i\u015fverenler ve i\u015fbirlik\u00e7ilerle a\u011f kurmalar\u0131na yard\u0131mc\u0131 olmak i\u00e7in \u00f6d\u00fcl sergisinde yer almalar\u0131n\u0131 desteklemek \u00fczere \u00f6zel olarak tasarlanm\u0131\u015f bir bask\u0131 paketi geli\u015ftirdik.<\/span><\/p>\n

Tasar\u0131m yetene\u011finin tan\u0131nmas\u0131<\/b><\/h2>\n

Ad\u0131n\u0131 kurucu organ\u0131 Design and Art Direction'dan alan D&AD \u00d6d\u00fclleri, k\u00fcresel tasar\u0131m ve reklamc\u0131l\u0131k sekt\u00f6r\u00fcn\u00fcn en prestijli \u00f6d\u00fclleri aras\u0131nda yer al\u0131yor. 1962 y\u0131l\u0131nda kurulan \u00f6d\u00fcller, markala\u015fma, ill\u00fcstrasyon, dijital tasar\u0131m, metin yazarl\u0131\u011f\u0131 ve ambalaj dahil olmak \u00fczere \u00e7ok \u00e7e\u015fitli disiplinlerde yarat\u0131c\u0131 m\u00fckemmelli\u011fi kutlamaktad\u0131r. <\/span><\/p>\n

Program kapsam\u0131nda New Blood kategorisi, sekt\u00f6re ilk ad\u0131mlar\u0131n\u0131 atan \u00f6\u011frenciler, mezunlar ve hevesli kreatifler gibi yeni yeteneklere adanm\u0131\u015ft\u0131r. New Blood, \u00f6nde gelen ajans ve st\u00fcdyolarla tan\u0131\u015fma f\u0131rsat\u0131 sunman\u0131n yan\u0131 s\u0131ra cesur, \u00f6zg\u00fcn ve potansiyel dolu fikirlerin sergilenmesi i\u00e7in bir platform sa\u011fl\u0131yor.<\/span><\/p>\n

Foamex tabela ile tazeli\u011finizi koruyun\u00a0<\/b><\/h2>\n

\"\"<\/a><\/p>\n

D&AD New Blood'daki ana sergi stand\u0131 i\u00e7in her \u00f6\u011frenciye final projelerinden \u00f6nemli g\u00f6rselleri sergilemeleri i\u00e7in iki A1 pano tahsis edildi. Bunlar\u0131, ge\u00e7mi\u015f y\u0131llarda \u0131s\u0131 ve k\u0131vr\u0131lma sorunlar\u0131na yol a\u00e7an m\u00fcrekkep p\u00fcsk\u00fcrtmeli ka\u011f\u0131da basmak yerine, 5mm Foamex Tabela Panolar\u0131<\/a>. Hafif, dayan\u0131kl\u0131 ve d\u00fcz bir \u015fekilde as\u0131lmas\u0131 kolay olan Foamex, i\u00e7 mekan i\u00e7in ideal bir se\u00e7im oldu\u011funu kan\u0131tlad\u0131 ve stand\u0131n genel sunumunu y\u00fckseltmeye yard\u0131mc\u0131 oldu.<\/span><\/p>\n

Steve Page'in dedi\u011fi gibi, \"Eser ger\u00e7ekten iyi bir prod\u00fcksiyondan yararlan\u0131yor. Levhalar \u00e7ok g\u00fczel as\u0131l\u0131yor. K\u0131vr\u0131lma yok, d\u00fczle\u015ftirmek ve iyi g\u00f6r\u00fcnmelerini sa\u011flamak ger\u00e7ekten \u00e7ok kolay.\"<\/span><\/p>\n

\u00d6rnekleyici olarak kartpostal<\/b><\/h2>\n

\"\"<\/a><\/p>\n

Geni\u015f formatl\u0131 tabelalara ek olarak, sergiye kat\u0131lan her \u00f6\u011frenci i\u00e7in ayr\u0131 ayr\u0131 Kartpostallar da bast\u0131k. Bu k\u00fc\u00e7\u00fck paketler birden fazla amaca hizmet ediyordu: serginin bir hat\u0131ras\u0131, favori bir \u00e7al\u0131\u015fmay\u0131 hat\u0131rlamak i\u00e7in bir ipucu ve arkas\u0131ndaki tasar\u0131mc\u0131yla ileti\u015fimde kalman\u0131n do\u011frudan bir yolu.<\/span><\/p>\n

Her kartta, potansiyel i\u015fbirlik\u00e7ilerin, i\u015fverenlerin veya hayranlar\u0131n takip etmesine olanak tan\u0131yan se\u00e7ilmi\u015f bir resim ve ileti\u015fim bilgileri yer ald\u0131. New Blood gibi portf\u00f6y etkinliklerinde da\u011f\u0131t\u0131lan bu kartlar, dijital portf\u00f6yler denizinde fiziksel bir ba\u011flant\u0131 noktas\u0131 sunuyor.<\/span><\/p>\n

Her \u015feyi bir araya getiren bir klas\u00f6r<\/b><\/h2>\n

Kartpostal setinin tamam\u0131n\u0131 bar\u0131nd\u0131rmak i\u00e7in Steve ile birlikte \u00e7al\u0131\u015farak grubun kimli\u011fini b\u00fct\u00fcnle\u015ftirecek ve paketin eksiksiz hissettirmesini sa\u011flayacak \u00f6zel tasar\u0131ml\u0131 bir Klas\u00f6r \u00fcrettik.<\/p>\n

Dayan\u0131kl\u0131l\u0131k i\u00e7in lamine edilen ve markal\u0131 resimlere sahip olan klas\u00f6r\u00fcn \u00f6n kapa\u011f\u0131 a\u00e7\u0131larak i\u00e7indeki kartpostallar d\u00fczg\u00fcn bir \u015fekilde paketlenmi\u015ftir. \u0130\u00e7 kapaklar i\u00e7eri\u011fi g\u00fcvenli bir \u015fekilde yerinde tutarken, tek bir yap\u0131\u015fkan nokta t\u00fcm klas\u00f6r\u00fc bir arada tutuyor.<\/p>\n

Sonu\u00e7 sadece pratik bir tutucu de\u011fil, ayn\u0131 zamanda kendi ba\u015f\u0131na d\u00fc\u015f\u00fcnceli bir bask\u0131 tasar\u0131m\u0131 par\u00e7as\u0131yd\u0131. Bu tasar\u0131m, sergi malzemelerine k\u00fcrat\u00f6rl\u00fc ve profesyonel bir hava katarken, ziyaret\u00e7ilerin \u00f6\u011frencilerin \u00e7al\u0131\u015fmalar\u0131n\u0131 toplamas\u0131n\u0131 ve ta\u015f\u0131mas\u0131n\u0131 da kolayla\u015ft\u0131rd\u0131.<\/p>\n

Steve sonu\u00e7lardan memnun kald\u0131: \"Bu ger\u00e7ekten \u00e7ok g\u00fczel oldu. G\u00fczelce lamine edilmi\u015f, i\u00e7inde t\u00fcm kartlar\u0131m\u0131z\u0131n bulundu\u011fu bir paket. Solopress harikayd\u0131, \u00f6\u011frencileri ger\u00e7ekten destekledi.\"<\/p>\n

D&AD New Blood'da sahada<\/b><\/h2>\n

\"\"<\/a><\/p>\n

K\u0131demli Tasar\u0131mc\u0131 Matt Bruty ve Pazarlama M\u00fcd\u00fcr\u00fc Jane Wickens, tasar\u0131m ve reklam d\u00fcnyas\u0131nda gelecek vadeden yeteneklerin en sayg\u0131n vitrinlerinden biri olan D&AD New Blood \u00d6d\u00fclleri kapsam\u0131nda 30 Haziran'da Londra'da d\u00fczenlenen defilenin \u00f6n g\u00f6sterimine kat\u0131ld\u0131.<\/span><\/p>\n

\"\u00c7al\u0131\u015fmalar\u0131n standard\u0131 ger\u00e7ekten etkileyiciydi,\" diyor Matt. \"Ger\u00e7ekten \u00e7ok \u00e7e\u015fitli fikirler vard\u0131 ama en \u00e7ok dikkat \u00e7eken \u015fey enerji ve detaylara g\u00f6sterilen \u00f6zendi. Bu \u00f6\u011frencilerin sadece zanaat becerilerini \u00f6\u011frenmekle kalmad\u0131klar\u0131, nas\u0131l ileti\u015fim kuracaklar\u0131 ve ba\u011flant\u0131 kuracaklar\u0131 konusunda derinlemesine d\u00fc\u015f\u00fcnd\u00fckleri \u00e7ok a\u00e7\u0131k.\"<\/span><\/p>\n

Steve Page de ayn\u0131 fikirde. \"Bu g\u00f6steri her zaman y\u00fcksek standartlara sahiptir ama bu y\u0131l ger\u00e7ekten iyi bir y\u0131l. Burada baz\u0131 b\u00fcy\u00fck \u00fcniversiteler var ve mekan ger\u00e7ekten kendine geldi. \u00d6\u011frenciler \u00e7ok \u00e7al\u0131\u015ft\u0131lar ve bunu g\u00f6sterdiler.\"<\/span><\/p>\n

G\u00f6sterinin \u00f6tesinde<\/b><\/h2>\n

\"\"<\/a><\/p>\n

Mezuniyet sergisinde yer almas\u0131n\u0131n ard\u0131ndan bas\u0131l\u0131 paket, tasar\u0131m ve reklamc\u0131l\u0131kta m\u00fckemmelli\u011fin daha geni\u015f bir kutlamas\u0131 olan D&AD \u00d6d\u00fclleri'nde de yer alacak. Bu kapsamda, New Blood kategorisi kariyerlerine yeni ba\u015flayan kreatifleri \u00f6ne \u00e7\u0131kararak ajanslara, i\u015fe al\u0131m uzmanlar\u0131na ve sekt\u00f6r\u00fcn \u00f6nde gelen isimlerine tan\u0131tacak.<\/span><\/p>\n

Kartpostallar ve klas\u00f6r, South Essex College mezunlar\u0131 i\u00e7in tasar\u0131m d\u00fcnyas\u0131nda iz b\u0131rakmaya ba\u015flad\u0131klar\u0131nda kartvizit g\u00f6revi g\u00f6recek. Bu ba\u011flant\u0131lar ister i\u015f teklifleri, ister i\u015fbirlikleri ya da sadece sohbetlerle sonu\u00e7lans\u0131n, bu tasar\u0131mc\u0131lar\u0131n spot \u0131\u015f\u0131klar\u0131na \u00e7\u0131kmalar\u0131na yard\u0131mc\u0131 olmada k\u00fc\u00e7\u00fck bir rol oynam\u0131\u015f olmaktan gurur duyuyoruz.<\/span><\/p>\n

\u0130leriye bakmak<\/b><\/h2>\n

Bu y\u0131l\u0131n mezunlar\u0131na hem D&AD \u00d6d\u00fclleri'nde hem de gelecekteki kariyerlerinde ba\u015far\u0131lar diliyoruz. Onlar\u0131n bu yolculu\u011funa katk\u0131da bulunmak ve \u00f6\u011frencileri yarat\u0131c\u0131 end\u00fcstrilerin talep ve f\u0131rsatlar\u0131na haz\u0131rlama \u00e7abalar\u0131nda South Essex College'\u0131 desteklemek bizim i\u00e7in bir ayr\u0131cal\u0131kt\u0131.<\/span><\/p>\n

Gelecek y\u0131lki grupla \u00e7al\u0131\u015fmay\u0131 ve ortaya \u00e7\u0131kacak yeni fikirleri, formatlar\u0131 ve yetenekleri g\u00f6rmeyi \u015fimdiden d\u00f6rt g\u00f6zle bekliyoruz. Kendi yarat\u0131c\u0131 projenizi hayata ge\u00e7irmek i\u00e7in ilham ald\u0131\u011f\u0131n\u0131z\u0131 hissediyorsan\u0131z, t\u00fcm programlar\u0131m\u0131z\u0131 ke\u015ffedin<\/span> Tabela Panolar\u0131<\/a>, Kartpostallar<\/a> ve Klas\u00f6rler <\/a><\/span>Ba\u015flamak i\u00e7in.<\/span><\/p>","protected":false},"excerpt":{"rendered":"

Earlier this year, Solopress welcomed Graphic Design students from South Essex College for a behind-the-scenes look at how design becomes print, which we covered in a previous blog post. The visit offered insight into our production workflows and sparked conversations about how printed materials could help students showcase their work more effectively.\u00a0 As those initial […]<\/p>\n","protected":false},"author":134,"featured_media":75579,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[545,974,557,960],"tags":[],"class_list":{"0":"post-75576","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-art-design","8":"category-community","9":"category-customer-stories","10":"category-exhibitions-trade-shows"},"acf":[],"yoast_head":"\nNew Blood: supporting South Essex College at the D&AD Awards | The Latest Print and Design News | Solopress<\/title>\n<meta name=\"description\" content=\"Solopress supported South Essex College students exhibiting at the D&AD New Blood Awards with 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