{"id":75687,"date":"2025-09-23T15:17:28","date_gmt":"2025-09-23T14:17:28","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=75687"},"modified":"2025-11-12T10:32:18","modified_gmt":"2025-11-12T10:32:18","slug":"musteri%cc%87-hi%cc%87kayeleri%cc%87-podu-solodesign-i%cc%87slemi%cc%87nden-geci%cc%87yor","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/tr\/customer-stories\/customer-stories-pod-gets-the-solodesign-treatment\/","title":{"rendered":"M\u00fc\u015fteri Hikayeleri: POD, Solodesign taraf\u0131ndan i\u015fleniyor"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div><p data-start=\"324\" data-end=\"615\">MasterChef finalisti <strong data-start=\"349\" data-end=\"368\">Anurag Aggarwal<\/strong> ba\u015flat\u0131ld\u0131 <strong data-start=\"378\" data-end=\"385\">POD<\/strong>Amac\u0131, zaman\u0131 k\u0131s\u0131tl\u0131 olan insanlara sa\u011fl\u0131kl\u0131 ve lezzetli Hint yemekleri sunmakt\u0131. Harika yemekler tarifin sadece bir par\u00e7as\u0131yd\u0131. Ayr\u0131ca POD'un kalite, iyilik ve lezzet de\u011ferlerini bir bak\u0131\u015fta anlatabilecek bir ambalaja ihtiyac\u0131 vard\u0131.<\/p>\n<p data-start=\"617\" data-end=\"694\">\u0130\u015fte buras\u0131 <strong data-start=\"630\" data-end=\"644\">Solodesign<\/strong>Solopress'in tasar\u0131m hizmeti devreye girdi.<\/p>\n<h2 data-start=\"696\" data-end=\"720\"><strong>Tasar\u0131m i\u00e7in bir re\u00e7ete<\/strong><\/h2>\n<p><a href=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2025\/09\/POD-packaging.webp\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-75699\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2025\/09\/POD-packaging.webp\" alt=\"\" width=\"1251\" height=\"938\" srcset=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2025\/09\/POD-packaging.webp 500w, https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2025\/09\/POD-packaging-300x225.webp 300w, https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2025\/09\/POD-packaging-16x12.webp 16w, https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2025\/09\/POD-packaging-80x60.webp 80w, https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2025\/09\/POD-packaging-265x198.webp 265w\" sizes=\"auto, (max-width: 1251px) 100vw, 1251px\" \/><\/a><\/p>\n<p data-start=\"721\" data-end=\"992\">Bir startup olan Anurag'\u0131n logosu, renk paleti ve yaz\u0131 karakteri haz\u0131rd\u0131 ancak bu unsurlar\u0131 eksiksiz bir kimli\u011fe d\u00f6n\u00fc\u015ft\u00fcrmek i\u00e7in yard\u0131ma ihtiyac\u0131 vard\u0131. Verilen brief, markay\u0131 modern, temiz ve pratik tutarken Hint mutfa\u011f\u0131n\u0131n cesurlu\u011funu ta\u015f\u0131yan bir ambalaj yaratmakt\u0131.<\/p>\n<p data-start=\"994\" data-end=\"1013\">Anurag a\u00e7\u0131klad\u0131:<\/p>\n<p data-start=\"1016\" data-end=\"1218\">\"POD'un de\u011ferlerini - sevgi, iyilik ve lezzet - ifade eden bir ambalaj istedim. Birisi \u00fcr\u00fcne veya pazarlamam\u0131zdan herhangi birine bakar bakmaz, bu kalite ve \u00f6zen duygusunu hissetmesini istiyorum.\"<\/p>\n<h2 data-start=\"1220\" data-end=\"1249\"><strong>\u0130\u015fbirli\u011finin haz\u0131rlanmas\u0131<\/strong><\/h2>\n<p><a href=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2025\/09\/Ellise-and-Anurag-min.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-75713\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2025\/09\/Ellise-and-Anurag-min.jpg\" alt=\"\" width=\"1243\" height=\"871\" srcset=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2025\/09\/Ellise-and-Anurag-min.jpg 1243w, https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2025\/09\/Ellise-and-Anurag-min-300x210.jpg 300w, https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2025\/09\/Ellise-and-Anurag-min-1024x718.jpg 1024w, https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2025\/09\/Ellise-and-Anurag-min-768x538.jpg 768w, https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2025\/09\/Ellise-and-Anurag-min-18x12.jpg 18w, https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2025\/09\/Ellise-and-Anurag-min-599x420.jpg 599w, https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2025\/09\/Ellise-and-Anurag-min-696x488.jpg 696w, https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2025\/09\/Ellise-and-Anurag-min-1068x748.jpg 1068w, https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2025\/09\/Ellise-and-Anurag-min-100x70.jpg 100w\" sizes=\"auto, (max-width: 1243px) 100vw, 1243px\" \/><\/a><\/p>\n<p data-start=\"1250\" data-end=\"1401\">Birlikte \u00e7al\u0131\u015fmak <strong data-start=\"1263\" data-end=\"1281\">Ellise Collins<\/strong>Solodesign'da K\u0131demli Grafik Tasar\u0131mc\u0131 olan Anurag, fikirlerinin ambalajlara, kartvizitlere ve bro\u015f\u00fcrlere d\u00f6n\u00fc\u015ft\u00fcr\u00fcld\u00fc\u011f\u00fcn\u00fc g\u00f6rd\u00fc.<\/p>\n<p data-start=\"1403\" data-end=\"1417\">Ellise s\u00f6yledi:<\/p>\n<p data-start=\"1420\" data-end=\"1732\">\"Solopress'e ilk geldi\u011finizde logonuz, renk paletiniz ve kullanmak istedi\u011finiz bir yaz\u0131 karakteriniz zaten vard\u0131, ancak bunu daha da ileri g\u00f6t\u00fcrmek i\u00e7in bana g\u00fcvendiniz. Kartvizitlerinizden bro\u015f\u00fcrlerinize ve \u015fimdi de ambalajlar\u0131n\u0131za kadar markan\u0131n geli\u015fip b\u00fcy\u00fcyerek eksiksiz bir g\u00f6rsel kimli\u011fe d\u00f6n\u00fc\u015ft\u00fc\u011f\u00fcn\u00fc g\u00f6rmek inan\u0131lmazd\u0131.\"<\/p>\n<p data-start=\"1734\" data-end=\"1921\">Bu ilk tasar\u0131m projesi t\u00fcm markan\u0131n paletini ve y\u00f6n\u00fcn\u00fc belirledi. Ayn\u0131 zamanda POD'un ambalaj\u0131n \u00f6tesinde kendini nas\u0131l sunaca\u011f\u0131n\u0131 tan\u0131mlad\u0131, pazarlama ve ileti\u015fimini \u015fekillendirdi.<\/p>\n<p data-start=\"1923\" data-end=\"1941\">Anurag hat\u0131rlad\u0131:<\/p>\n<p data-start=\"1944\" data-end=\"2224\">\"\u00dczerinde \u00e7al\u0131\u015ft\u0131\u011f\u0131m\u0131z ilk tasar\u0131m par\u00e7as\u0131 \u00e7ok zaman ald\u0131 ama buna de\u011fdi. Sadece \u00fcr\u00fcn ambalaj\u0131 i\u00e7in de\u011fil, t\u00fcm marka i\u00e7in ger\u00e7ekten bir palet ve y\u00f6n belirledi. Pazarlamam\u0131z\u0131n g\u00f6r\u00fcn\u00fcm\u00fcn\u00fc ve hissini tan\u0131mlad\u0131 ve hatta kendimizi bir i\u015fletme olarak nas\u0131l sundu\u011fumuzu \u015fekillendirdi.\"<\/p>\n<p data-start=\"2226\" data-end=\"2479\">S\u00fcrecin \u00f6nemli bir par\u00e7as\u0131, besin de\u011ferleri ve alerjen detaylar\u0131 gibi zorunlu bilgilerin tasar\u0131m\u0131 bo\u011fmadan net ve okunakl\u0131 bir \u015fekilde ele al\u0131nmas\u0131yd\u0131. Bir ba\u015fka \u00f6nemli nokta da tutarl\u0131l\u0131\u011f\u0131 kaybetmeden \u00e7e\u015fitlilik sa\u011flamak i\u00e7in her yeme\u011fin renklerle kodlanmas\u0131yd\u0131.<\/p>\n<p data-start=\"2481\" data-end=\"2496\">Ellise ekledi:<\/p>\n<p data-start=\"2499\" data-end=\"2839\">\"S\u00fcrecin en sevdi\u011fim k\u0131s\u0131mlar\u0131ndan biri her yemek i\u00e7in farkl\u0131 bir renk \u015femas\u0131 kullanmakt\u0131. POD markas\u0131n\u0131 \u00f6n planda ve merkezde tutarken her \u00fcr\u00fcn\u00fcn \u00f6ne \u00e7\u0131kmas\u0131n\u0131 sa\u011flad\u0131. T\u00fcm renkler birlikte uyum i\u00e7inde \u00e7al\u0131\u015f\u0131yor, bu nedenle tutarl\u0131l\u0131\u011f\u0131 kaybetmeden \u00e7e\u015fitlilik var. \u00d6zellikle kuzu taba\u011f\u0131na bay\u0131ld\u0131m - koyu bordo-mor ger\u00e7ekten \u00e7arp\u0131c\u0131.\"<\/p>\n<p>Ellise ve Anurag'\u0131n sohbetinin devam\u0131na buradan ula\u015fabilirsiniz:<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/40P6bnE9K88\" width=\"420\" height=\"315\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\"><\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\"><\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\"><\/span><br \/>\n<\/iframe><\/p>\n<h2><a href=\"https:\/\/www.youtube.com\/solopress?sub_confirmation=1\" target=\"_blank\" rel=\"noopener\u00a0noreferrer noopener noreferrer\" data-wp-editing=\"1\"><img loading=\"lazy\" decoding=\"async\" class=\"lazyloaded\u00a0alignnone\u00a0wp-image-66137\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2020\/01\/subscribe.png\" alt=\"abone ol butonu\" width=\"157\" height=\"48\" data-src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2020\/01\/subscribe.png\" \/><\/a><\/h2>\n<h2 data-start=\"2841\" data-end=\"2867\"><strong>Etkili ambalajlama<\/strong><\/h2>\n<p><a href=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2025\/09\/POD-packaging-min.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-75715\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2025\/09\/POD-packaging-min.jpg\" alt=\"\" width=\"1904\" height=\"1070\" srcset=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2025\/09\/POD-packaging-min.jpg 1904w, https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2025\/09\/POD-packaging-min-300x169.jpg 300w, https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2025\/09\/POD-packaging-min-1024x575.jpg 1024w, https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2025\/09\/POD-packaging-min-768x432.jpg 768w, https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2025\/09\/POD-packaging-min-1536x863.jpg 1536w, https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2025\/09\/POD-packaging-min-18x10.jpg 18w, https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2025\/09\/POD-packaging-min-747x420.jpg 747w, https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2025\/09\/POD-packaging-min-696x391.jpg 696w, https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2025\/09\/POD-packaging-min-1068x600.jpg 1068w\" sizes=\"auto, (max-width: 1904px) 100vw, 1904px\" \/><\/a><\/p>\n<p data-start=\"2868\" data-end=\"3021\">Sonu\u00e7, POD'un lezzet ve iyilik vaadini yans\u0131tan ve i\u015fletmeye profesyonel bir parlakl\u0131k kazand\u0131ran destekleyici bask\u0131 ile desteklenen ambalaj oldu.<\/p>\n<p data-start=\"3023\" data-end=\"3057\">Anurag deneyimi \u00f6zetledi:<\/p>\n<p data-start=\"3060\" data-end=\"3274\">\"Bir startup olarak akl\u0131mda \u00e7ok fazla fikir vard\u0131. Solodesign ekibi bu ham d\u00fc\u015f\u00fcnceleri somut bir \u015feye d\u00f6n\u00fc\u015ft\u00fcrmeme yard\u0131mc\u0131 oldu. \u00c7ok minnettar\u0131m - ambalaj tam da POD'un nas\u0131l olmas\u0131 gerekti\u011fini hayal etti\u011fim gibi g\u00f6r\u00fcn\u00fcyor.\"<\/p>\n<h2 data-start=\"3060\" data-end=\"3274\"><strong>Ekibimiz i\u00e7in bir ikram<\/strong><\/h2>\n<p data-start=\"3060\" data-end=\"3274\">Anurag ve ekibi \u00f6zel bir ikram olarak, tad\u0131na bakmam\u0131z i\u00e7in ofisimize ve fabrikalar\u0131m\u0131za bir kucak dolusu lezzetli POD yeme\u011fi bile getirdi. Bir s\u00fcredir burada yedi\u011fimiz en lezzetli \u00f6\u011fle yeme\u011fiydi. POD'un bu kullan\u0131\u015fl\u0131 yemeklerde yakalayabildi\u011fi tatlar ve aromalar muhte\u015fem - ger\u00e7ekten restoran standard\u0131nda!<\/p>\n<h2 data-start=\"3276\" data-end=\"3302\"><strong>Sizin markan\u0131z, bizim brief'imiz<\/strong><\/h2>\n<p data-start=\"3303\" data-end=\"3471\">POD'un yolculu\u011fu, do\u011fru tasar\u0131m ortakl\u0131\u011f\u0131n\u0131n bir vizyonu nas\u0131l ger\u00e7e\u011fe d\u00f6n\u00fc\u015ft\u00fcrebilece\u011fini g\u00f6steriyor. Ambalaj, bro\u015f\u00fcr veya komple bir yeniden markalamaya ihtiyac\u0131n\u0131z olsun, Solodesign size yard\u0131mc\u0131 olabilir.<\/p>\n<p data-start=\"3473\" data-end=\"3557\"><strong data-start=\"3473\" data-end=\"3555\">Akl\u0131n\u0131zda bir proje mi var? <a class=\"decorated-link\" href=\"https:\/\/www.solopress.com\/blog\/tr\/design\/?utm_source=chatgpt.com\" target=\"_new\" rel=\"noopener\" data-start=\"3498\" data-end=\"3552\">Bug\u00fcn bir teklif al\u0131n<\/a>.<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>When MasterChef finalist Anurag Aggarwal launched POD, his goal was to serve healthy, flavourful Indian meals to people short on time. Great food was only part of the recipe. He also needed packaging that could communicate POD\u2019s values of quality, goodness and flavour at a glance. That\u2019s where Solodesign, the design service from Solopress, stepped [&hellip;]<\/p>\n","protected":false},"author":134,"featured_media":75717,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[557,544],"tags":[],"class_list":{"0":"post-75687","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-customer-stories","8":"category-print-inspiration"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Customer Stories: POD gets the Solodesign treatment - Solopress<\/title>\n<meta name=\"description\" content=\"Solodesign workked with MasterChef finalist Anurag Aggarwal to create the packaging for POD, his flavourful range of Indian meals.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.solopress.com\/blog\/tr\/musteri\u0307-hi\u0307kayeleri\u0307\/musteri\u0307-hi\u0307kayeleri\u0307-podu-solodesign-i\u0307slemi\u0307nden-geci\u0307yor\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Customer Stories: POD gets the Solodesign treatment - 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