{"id":7740,"date":"2013-04-12T16:47:19","date_gmt":"2013-04-12T15:47:19","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=7740"},"modified":"2022-08-27T20:30:50","modified_gmt":"2022-08-27T19:30:50","slug":"taklitci-ambalajlar","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/tr\/print-inspiration\/copycat-packaging\/","title":{"rendered":"Taklit ambalajlar - kand\u0131r\u0131ld\u0131n\u0131z m\u0131?"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div><p><!--more--><\/p>\n<h3><em>T\u00fcketici grubu Which? taraf\u0131ndan yap\u0131lan yeni ara\u015ft\u0131rma, Birle\u015fik Krall\u0131k'ta al\u0131\u015fveri\u015f yapanlar\u0131n taklit \u00fcr\u00fcnlerden rahats\u0131z oldu\u011funu ortaya koyarken, Solopress taklit ambalajlar taraf\u0131ndan hi\u00e7 yan\u0131lt\u0131ld\u0131n\u0131z m\u0131?<\/em><\/h3>\n<p>Taklit ambalajlar son y\u0131llarda \u0130ngiltere'nin \u00f6nde gelen s\u00fcpermarketlerinde ve cadde ma\u011fazalar\u0131nda giderek artan bir fenomen haline geldi. Belki de bu sinsi pazarlama tekni\u011fini \u00e7oktan fark etmi\u015f, hatta kand\u0131r\u0131lm\u0131\u015fs\u0131n\u0131zd\u0131r. Perakendecilerin b\u00fcy\u00fck markal\u0131 \u00fcr\u00fcnlerin kolayca tan\u0131nabilen ambalajlar\u0131n\u0131 (genel tasar\u0131m, yaz\u0131 tipleri, renklendirme, ifadeler, \u015fekil veya boyut) kendi (daha ucuz) etiketli \u00fcr\u00fcnleri i\u00e7in '\u00f6d\u00fcn\u00e7 ald\u0131klar\u0131' yerdir. McVitie's Digestives ve Radox banyo jelinden Lurpak tereya\u011f\u0131 ve Monster Munch cipslerine kadar her \u015fey, ilk bak\u0131\u015fta favori markalar\u0131n\u0131zla ayn\u0131 g\u00f6r\u00fcnen daha ucuz alternatifler sunan 'brandjacker'lar taraf\u0131ndan taklit edilmi\u015ftir.<\/p>\n<p>Bu, kar\u015f\u0131l\u0131\u011f\u0131n\u0131 veren asalak bir i\u015f uygulamas\u0131. Nakit s\u0131k\u0131nt\u0131s\u0131 \u00e7eken Birle\u015fik Krall\u0131k t\u00fcketicilerinin artan g\u0131da fiyatlar\u0131 kar\u015f\u0131s\u0131nda haftal\u0131k b\u00fct\u00e7elerini dengelemeye \u00e7al\u0131\u015ft\u0131\u011f\u0131 bug\u00fcnlerde her kuru\u015fun \u00f6nemi var. Kabul edelim ki, Aldi ge\u00e7ti\u011fimiz 12 ay boyunca bu konsepti kullanarak bir TV reklam kampanyas\u0131 bile y\u00fcr\u00fctt\u00fc.<\/p>\n<p>Aldi. Ayn\u0131 markalar. Sadece daha ucuz.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Bu neden bir sorun?<\/strong><\/h2>\n<p>Bug\u00fcn yap\u0131lan Which? anketine g\u00f6re, t\u00fcketiciler giderek daha sofistike hale gelen bu taklit ambalajlar nedeniyle kafalar\u0131 kar\u0131\u015f\u0131yor ve yanl\u0131\u015fl\u0131kla s\u00fcpermarket versiyonlar\u0131n\u0131 sat\u0131n almaya devam ediyor. Dahas\u0131, bu sorunu ya\u015fad\u0131\u011f\u0131n\u0131 a\u00e7\u0131klayan Which? \u00fcyelerinin be\u015fte birinin 30%'si yanl\u0131\u015f y\u00f6nlendirilmi\u015f hissederken 38%'si ger\u00e7ekten rahats\u0131z olmu\u015ftur.<\/p>\n<p>Taklit ambalajlar\u0131n \u00f6nlenmesi, Alliance For Intellectual Property bask\u0131 grubu taraf\u0131ndan olu\u015fturulan kampanyalardan biridir. AFIP, \"Taklit ambalaj, t\u00fcketiciyi yan\u0131ltmak amac\u0131yla bilinen markal\u0131 \u00fcr\u00fcnlerin ay\u0131rt edici \u00f6zelliklerini benimser\" diye a\u00e7\u0131kl\u0131yor. \"Taklit\u00e7i, markan\u0131n itibar\u0131n\u0131 in\u015fa etmek i\u00e7in y\u0131llar boyunca harcad\u0131\u011f\u0131 yat\u0131r\u0131m maliyetlerinin hi\u00e7birine katlanmaz.\"<\/p>\n<p>Her iki taraf\u0131n avukatlar\u0131 Birle\u015fik Krall\u0131k ve Avrupa mahkemelerinde m\u00fccadele edene kadar ortadan kalkmas\u0131 muhtemel olmayan bir konu. Bu arada, i\u015fte size her zaman g\u00fcvenebilece\u011finiz ak\u0131ll\u0131ca bir al\u0131\u015fveri\u015f tavsiyesi: al\u0131c\u0131 dikkat!<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Brandjacking<\/strong><\/h2>\n<p>S\u00fcpermarket reyonunda y\u00fcr\u00fcrken birbirine benzeyen bu be\u015f \u00fcr\u00fcn aras\u0131ndaki fark\u0131 h\u0131zl\u0131ca tespit edebilir misiniz?<\/p>\n<p style=\"text-align: center;\"><strong>Lurpak vs. Aldi Norpak tereya\u011f\u0131<\/strong><\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-7746 aligncenter\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2013\/04\/copycat-packaging-lurpak-norpak-butter.jpg\" alt=\"Lurpak ve Norpak ambalajlar\u0131\" width=\"600\" height=\"374\" \/><\/p>\n<p style=\"text-align: center;\"><strong>Herbal Essences vs. Boots Fruit Essence \u015fampuan<\/strong><\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-7747 aligncenter\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2013\/04\/copycat-packing-clairol-boots-shampoo.jpg\" alt=\"Herbal Essences vs Boots Meyve \u00d6z\u00fc ambalaj\u0131\" width=\"600\" height=\"374\" \/><\/p>\n<p style=\"text-align: center;\"><strong>Johnson's Baby Softwash vs. Morrisons Baby v\u00fccut y\u0131kama<\/strong><\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-7752 aligncenter\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2013\/04\/copycat-oackaging-johnsons-morrisons-baby-wash.jpg\" alt=\"Johnson&#039;s vs Morrisons Bebek ambalajlar\u0131\" width=\"600\" height=\"374\" \/><\/p>\n<p style=\"text-align: center;\"><strong>Pimms Jeeves'e kar\u015f\u0131 (Tesco ve Lidl'de sat\u0131lmaktad\u0131r)<\/strong><\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-7753 aligncenter\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2013\/04\/copycat-packaging-pimms-jeeves-bottle.jpg\" alt=\"Pimms vs Jeeves ambalaj\u0131\" width=\"600\" height=\"374\" \/><\/p>\n<p style=\"text-align: center;\"><strong>McVitie's Digestives vs. Tower Gate \u00e7ikolatal\u0131 digestives<\/strong><\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-7754\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2013\/04\/copycat-packaging-mcvities-tower-gate-digestives.jpg\" alt=\"McVitie&#039;s vs Tower Gate digestives ambalaj\u0131\" width=\"600\" height=\"374\" \/><\/p>\n<pre>G\u00f6r\u00fcnt\u00fc Kaynaklar\u0131: Hangisi?<\/pre>","protected":false},"excerpt":{"rendered":"","protected":false},"author":23,"featured_media":7754,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[544],"tags":[],"class_list":{"0":"post-7740","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-print-inspiration"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Copycat Packaging - Have You Been Fooled?<\/title>\n<meta name=\"description\" content=\"Which? finds that UK shoppers are annoyed by imitation products. 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