{"id":866,"date":"2019-05-05T10:38:43","date_gmt":"2019-05-05T09:38:43","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=866"},"modified":"2024-10-28T16:03:21","modified_gmt":"2024-10-28T16:03:21","slug":"cikartmalar-i%cc%87s-i%cc%87puclari","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/tr\/business-marketing\/stickers-business-tips\/","title":{"rendered":"Yap\u0131\u015ft\u0131r\u0131n! \u0130\u015fletmeler i\u00e7in \u00e7\u0131kartma kullanman\u0131n 12 yolu"},"content":{"rendered":"
<\/div>

<\/p>\n

\u00c7\u0131kartmalar<\/a> el ilanlar\u0131, posterler ve di\u011fer bas\u0131l\u0131 \u00fcr\u00fcnler kadar pazarlama kampanyalar\u0131n\u0131z\u0131n bir par\u00e7as\u0131 olabilir. \u0130\u015fte i\u015fletmenizin, markan\u0131z\u0131 kolay, yarat\u0131c\u0131 ve uygun maliyetli bir \u015fekilde duyurmak i\u00e7in \u00e7e\u015fitli \u015fekil, renk, tasar\u0131m ve boyutlardaki \u00e7\u0131kartmalar\u0131 kullanabilece\u011fi baz\u0131 harika y\u00f6ntemler.<\/p>\n

1. \u00d6nemli bir fayday\u0131 vurgulay\u0131n<\/strong><\/h2>\n

\u00dcr\u00fcn\u00fcn\u00fcz\u00fcn \u00fczerine onu \u00f6zel k\u0131lan \u00f6zelliklere dikkat \u00e7ekmek i\u00e7in bir etiket yap\u0131\u015ft\u0131r\u0131n. Yeni tan\u0131t\u0131lan bir \u00fcr\u00fcn\u00fcn \u00fczerine yap\u0131\u015ft\u0131r\u0131lan 'yeni \u00e7\u0131kt\u0131' etiketinin sat\u0131\u015flar\u0131 h\u0131zland\u0131rd\u0131\u011f\u0131 kan\u0131tlanm\u0131\u015ft\u0131r. Ya da e\u011fer sat\u0131yorsan\u0131z kitaplar<\/a>'yazar taraf\u0131ndan imzalanm\u0131\u015f s\u0131n\u0131rl\u0131 say\u0131da' etiketi, \u00f6zel versiyona olan talebin artmas\u0131na neden olabilir.<\/p>\n

2. Sat\u0131\u015f ilan\u0131 verin<\/strong><\/h2>\n

\u00c7\u0131kartmalar, \u00f6zellikle \u00fcr\u00fcnlerin s\u0131k s\u0131k yer de\u011fi\u015ftirdi\u011fi y\u00fcksek trafikli ma\u011fazalarda, indirimli \u00fcr\u00fcnler i\u00e7in ba\u015f \u00fcst\u00fc tabelalardan daha hedefe y\u00f6nelik ve etkili olabilir. Kal\u0131n metinli, parlak renkli bir \"XX% Kapal\u0131\" etiketi, indirimli \u00fcr\u00fcnlerin nerede olursa olsun a\u00e7\u0131k\u00e7a i\u015faretlenmesini sa\u011flayacakt\u0131r.<\/p>\n

\"Sat\u0131\u015f<\/a><\/p>\n

3. Ekstra \u00fcr\u00fcn bilgisi sa\u011flay\u0131n<\/strong><\/h2>\n

\"Yerel Kaynakl\u0131\", \"\u00dcnl\u00fclerin Onaylad\u0131\u011f\u0131\" veya \"Bu\u011fday \u0130\u00e7ermeyen\" gibi benzersiz sat\u0131\u015f noktalar\u0131n\u0131 vurgulamak i\u00e7in etiketler ekleyin. Bu g\u00f6z al\u0131c\u0131 etiketler, \u00fcr\u00fcn\u00fcn\u00fcz\u00fc di\u011ferlerinden ay\u0131ran \u00f6zellikleri h\u0131zl\u0131 bir \u015fekilde anlatarak m\u00fc\u015fterilerin arad\u0131klar\u0131n\u0131 bulmalar\u0131n\u0131 kolayla\u015ft\u0131rabilir.<\/p>\n

4. M\u00fc\u015fterileri web sitenize y\u00f6nlendirin<\/strong><\/h2>\n

\u00dcr\u00fcnlerinize bir QR kodu etiketi ekleyerek web sitenize, blogunuza veya sosyal medyan\u0131za trafik \u00e7ekin. QR kodlar\u0131, m\u00fc\u015fterilerin dijital i\u00e7eri\u011fe eri\u015fmek i\u00e7in telefonlar\u0131yla kolayca taramalar\u0131n\u0131 sa\u011flar. Hatta onlar\u0131 ayl\u0131k indirimler i\u00e7in kaydolma gibi \u00f6zel i\u00e7eriklere y\u00f6nlendirebilirsiniz. QR kodlar\u0131 konusunda yeniyseniz, i\u015fte size yard\u0131mc\u0131 olacak bir k\u0131lavuz i\u015fletmeler i\u00e7in QR kodlar\u0131 olu\u015fturma<\/a>.<\/p>\n

5. Bir v\u0131z\u0131lt\u0131 yarat\u0131n<\/strong><\/h2>\n

Entrika yaratan bir \u00e7\u0131kartma kampanyas\u0131 ile heyecan yarat\u0131n. \u00c7\u0131kartmalar\u0131n\u0131zdaki basit, d\u00fc\u015f\u00fcnd\u00fcr\u00fcc\u00fc bir mesaj veya soru ilgiyi \u00e7ekebilir ve a\u011f\u0131zdan a\u011f\u0131za pazarlamay\u0131 te\u015fvik edebilir. Bir\u00e7ok marka bu yakla\u015f\u0131m\u0131 viral hale getirerek insanlar\u0131n konu\u015fmas\u0131n\u0131 sa\u011flad\u0131 ve kampanya mesaj\u0131n\u0131 a\u00e7\u0131klayana kadar beklenti yaratt\u0131.<\/p>\n

6. M\u00fc\u015fterileri diyet bilgileri konusunda uyar\u0131n<\/strong><\/h2>\n

Etiketler ayr\u0131ca \"Vegan\", \"Glutensiz\" veya \"F\u0131nd\u0131k \u0130\u00e7erir\" gibi temel diyet bilgilerini de bir bak\u0131\u015fta sunabilir. Bu etiketler, markan\u0131z\u0131n \u015feffafl\u0131\u011f\u0131na g\u00fcven olu\u015ftururken m\u00fc\u015fterilerin bilin\u00e7li se\u00e7imler yapmas\u0131n\u0131 kolayla\u015ft\u0131r\u0131r. Solopress m\u00fc\u015fterisinin nas\u0131l \u00e7al\u0131\u015ft\u0131\u011f\u0131n\u0131 izleyin Wilma's Bakery bunu rulolar \u00fczerindeki \u00f6zel \u015fekilli etiketlerle ba\u015fard\u0131<\/a>.<\/p>\n

7. \u00c7\u0131kartmalar\u0131 ambalaj m\u00fchr\u00fc olarak kullan\u0131n<\/strong><\/h2>\n

\u00c7\u0131kartmalar \u015f\u0131k ve pratik ambalaj m\u00fch\u00fcrleri olarak ikiye katlanabilir. \"Taze Paketlenmi\u015ftir\" ibaresinden basit bir logoya kadar, \u00e7\u0131kartmalar marka kimli\u011fini g\u00fc\u00e7lendirirken m\u00fc\u015fterilerin \u00fcr\u00fcnlerinin g\u00fcvenli ve kurcalanmam\u0131\u015f oldu\u011funu bilmelerini sa\u011flayabilir.<\/p>\n

8. \u00c7\u0131kartmalar\u0131 ticari mal olarak satmak<\/strong><\/h2>\n

Bir\u00e7ok marka \u00e7\u0131kartmalar\u0131 ticari \u00fcr\u00fcn olarak ba\u015far\u0131l\u0131 bir \u015fekilde satarak, logolar\u0131, tasar\u0131mlar\u0131 veya kendilerine hitap eden ifadeleri sergilemeyi seven kitlelerden yararlan\u0131yor. Otomotiv markalar\u0131ndan kahve d\u00fckkanlar\u0131na kadar, \u00e7\u0131kartmalar hayranlar\u0131n sat\u0131n almay\u0131 ve diz\u00fcst\u00fc bilgisayarlara, su \u015fi\u015felerine veya araba camlar\u0131na yap\u0131\u015ft\u0131rmay\u0131 sevdi\u011fi d\u00fc\u015f\u00fck maliyetli bir \u00fcr\u00fcnd\u00fcr.<\/p>\n

9. Etkinliklerde e\u015fantiyon olarak da\u011f\u0131t\u0131n<\/strong><\/h2>\n

\u00dccretsiz \u00e7\u0131kartmalar ticari fuarlarda, konferanslarda ve topluluk etkinliklerinde pop\u00fcler, uygun maliyetli bir e\u015fantiyon. Markal\u0131 \u00e7\u0131kartmalar kolayca da\u011f\u0131t\u0131labilir ve al\u0131c\u0131lar\u0131n bunlar\u0131 payla\u015fma olas\u0131l\u0131\u011f\u0131 daha y\u00fcksektir, bu da etkinli\u011fin \u00e7ok \u00f6tesinde uzun s\u00fcreli g\u00f6r\u00fcn\u00fcrl\u00fck sa\u011flar.<\/p>\n

10. Fark\u0131ndal\u0131\u011f\u0131 Art\u0131r\u0131n ve \u0130nsanlar\u0131 Uyar\u0131n<\/strong><\/h2>\n

\u00c7\u0131kartmalar, yaln\u0131zca ticari kullan\u0131mlar i\u00e7in de\u011fil, sosyal ama\u00e7lar i\u00e7in de fark\u0131ndal\u0131\u011f\u0131n yay\u0131lmas\u0131nda \u00f6nemli bir rol oynar. Hay\u0131r kurumlar\u0131 ve k\u00e2r amac\u0131 g\u00fctmeyen kurulu\u015flar \u00f6nemli mesajlar\u0131 tan\u0131tmak i\u00e7in \u00e7\u0131kartmalar\u0131 kullanabilirken in\u015faat, m\u00fchendislik ve catering gibi sekt\u00f6rlerde \u00e7\u0131kartmalar \"Tehlike\", \"Eldiven Giyin\" veya \"Sigara \u0130\u00e7ilmez\" gibi potansiyel tehlikelere kar\u015f\u0131 uyar\u0131da bulunur.<\/p>\n

\"Uyar\u0131<\/a><\/p>\n

11. M\u00fc\u015fterilerinizi \u015fa\u015f\u0131rt\u0131n<\/strong><\/h2>\n

\u015ei\u015felerin veya kaplar\u0131n taban\u0131 gibi daha az beklenen noktalara, insanlar\u0131 g\u00fcl\u00fcmseten olumlu veya komik bir mesaj i\u00e7eren \u00e7\u0131kartmalar yerle\u015ftirin - \"Vay can\u0131na! Harikas\u0131n!\" veya sadece \"G\u00fcl\u00fcmse \ud83d\ude0a\". Bu k\u00fc\u00e7\u00fck dokunu\u015flar bir m\u00fc\u015fterinin g\u00fcn\u00fcn\u00fc ayd\u0131nlatabilir, insanlar\u0131n markan\u0131z hakk\u0131nda konu\u015fmas\u0131n\u0131 sa\u011flayabilir ve hatta bir dizi farkl\u0131 tasar\u0131m sunarsan\u0131z tekrar sat\u0131\u015flar\u0131 te\u015fvik edebilir.<\/p>\n

12. Motive edin ve ilham verin<\/strong><\/h2>\n

\u00c7\u0131kartmalar, ister \u00e7al\u0131\u015fan ister m\u00fc\u015fteri olsun, hedef kitlenizi te\u015fvik edebilir ve onlar\u0131n ilgisini \u00e7ekebilir. \u00d6zel \u00e7\u0131kartmalarda yer alan \"You've Got This!\" veya \"Team Player\" gibi motivasyon mesajlar\u0131 olumlu bir k\u00fclt\u00fcr\u00fc peki\u015ftirebilir, kapsay\u0131c\u0131l\u0131k duygusu yaratabilir ve sadakate ilham verebilir. \u00c7ocuklar i\u00e7in \u00e7\u0131kartmalar, derslere veya etkinliklere kat\u0131lmalar\u0131n\u0131 sa\u011flamak i\u00e7in basit ama etkili bir \u00f6d\u00fcld\u00fcr ve tekrar ziyaretleri ve olumlu marka ili\u015fkilerini te\u015fvik etmeye yard\u0131mc\u0131 olur.<\/p>\n

\u0130\u015fletmenizi g\u00fc\u00e7lendirmek i\u00e7in \u00c7\u0131kartmalar\u0131 kullanmaya ba\u015flamaya haz\u0131rsan\u0131z \u00c7\u0131kartma ve Etiket bask\u0131s\u0131<\/a> se\u00e7eneklerini ke\u015ffedin ve ihtiya\u00e7lar\u0131n\u0131z i\u00e7in do\u011fru boyutu, \u015fekli ve malzemeyi ke\u015ffedin. \u00e7ar\u015faflar<\/a>, rulolar<\/a>veya bireysel olarak<\/a>.<\/p>\n

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