{"id":887,"date":"2011-07-21T13:39:35","date_gmt":"2011-07-21T12:39:35","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=887"},"modified":"2019-06-10T21:22:37","modified_gmt":"2019-06-10T20:22:37","slug":"kapidan-pazarlama","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/tr\/business-marketing\/door-drop-marketing\/","title":{"rendered":"Kap\u0131 damlalar\u0131n\u0131 d\u00fc\u015f\u00fcrmeyin - bas\u0131l\u0131 do\u011frudan pazarlaman\u0131n de\u011feri"},"content":{"rendered":"
<\/div>


\nDijital Pazarlamaya Merhaba demek, bas\u0131l\u0131 Do\u011frudan Pazarlamaya Elveda demek anlam\u0131na geliyor, de\u011fil mi?<\/p>\n

\"door<\/p>\n

Yanl\u0131\u015f. En az\u0131ndan, yeni interaktif posta hizmeti (do\u011fru hedeflenmi\u015f) Royal Mail'e g\u00f6re de\u011fil Kap\u0131dan Kap\u0131ya Do\u011frudan Pazarlama<\/a> siber uzaya ba\u011flanabilen bas\u0131l\u0131 kampanyalar!) e-posta pazarlamas\u0131 ve mobil pazarlama gibi di\u011fer pazarlama ara\u00e7lar\u0131n\u0131n reva\u00e7ta oldu\u011fu bir d\u00f6nemde \u015fa\u015f\u0131rt\u0131c\u0131 derecede ba\u015far\u0131l\u0131 oldu\u011funu kan\u0131tl\u0131yor.<\/p>\n

Ancak, yeni interaktif hizmetlerini tan\u0131tman\u0131n Kraliyet Postas\u0131'n\u0131n \u00e7\u0131kar\u0131na oldu\u011fu d\u00fc\u015f\u00fcn\u00fcld\u00fc\u011f\u00fcnde; bunu s\u00f6yleyeceklerdir, de\u011fil mi?<\/p>\n

Evet, ama Birle\u015fik Krall\u0131k'taki her t\u00fcr \u015firket taraf\u0131ndan ba\u015flat\u0131lan, y\u00f6netilen, takip edilen ve daha sonra g\u00f6zden ge\u00e7irilen Do\u011frudan Pazarlama kampanyalar\u0131n\u0131n (genellikle 'DM kampanyalar\u0131' olarak an\u0131l\u0131r) ba\u015far\u0131 oranlar\u0131, DM'yi hi\u00e7bir i\u015fletmenin g\u00f6z ard\u0131 etmemesi gereken bir taktik haline getiriyor.<\/p>\n

Bas\u0131l\u0131 DM kampanyalar\u0131n\u0131 \u00e7evrimi\u00e7i kampanyalardan 'ayr\u0131' olarak g\u00f6rmek ger\u00e7ekten bir hatad\u0131r. Neden mi? \u00c7\u00fcnk\u00fc art\u0131k ak\u0131ll\u0131 telefonlar\u0131n\u0131 bir kez taramalar\u0131yla El ilan\u0131,<\/a>\u00a0Zarf<\/a>, kal\u0131n paket veya di\u011fer t\u00fcrden postalar m\u00fc\u015fterilerinizi daha da ileriye g\u00f6t\u00fcrebilir - do\u011frudan Web alan\u0131n\u0131z\u0131n kalbine ve \u00d6TES\u0130NE...<\/p>\n

DM kampanyas\u0131 ba\u015far\u0131 oranlar\u0131 elbette bir dizi fakt\u00f6re ba\u011fl\u0131 olarak de\u011fi\u015febilir. Ancak, \u015f\u00fcphesiz, bir DM kampanyas\u0131 tasarlarken, d\u00fczenlerken ve takip ederken bir numaral\u0131 \u00f6nceli\u011finiz, hedeflenen potansiyel m\u00fc\u015fterilere g\u00f6nderdi\u011finiz bilgileri faydal\u0131 hale getirmektir. Ayr\u0131ca, onlara \u00fcr\u00fcn(ler)inizi veya hizmetinizi anlat\u0131rken rakiplerinizden farkl\u0131 bir \u015fekilde anlatmaya \u00e7al\u0131\u015f\u0131n ve bilgileri de farkl\u0131 bir \u015fekilde sunmaya \u00e7al\u0131\u015f\u0131n.<\/p>\n

Zarf\u0131n\u0131z\u0131 \u00e7ekici hale getirerek ve hedeflenen muhataba i\u00e7inde yer alan \u00d6zel Teklifin tad\u0131n\u0131 vererek, tipik yan\u0131t oran\u0131n\u0131z\u0131 yakla\u015f\u0131k 3% - 4%'ye y\u00fckseltebilirsiniz (bir mektup ve birka\u00e7 bro\u015f\u00fcr i\u00e7eren k\u0131rm\u0131z\u0131 bir i\u015f frank\u0131 ile d\u00fcz beyaz bir C4 zarf\u0131n\u0131n tipik olarak elde etti\u011fi 1% - 2% yan\u0131t oran\u0131ndan).<\/p>\n

DM'niz potansiyel m\u00fc\u015fterilerin web sitenize ak\u0131n etmesini sa\u011flamak \u00fczere tasarlanm\u0131\u015fsa, bas\u0131l\u0131 pazarlama materyalleriniz da\u011f\u0131t\u0131ma \u00e7\u0131kmadan \u00f6nce, ziyaretlerini bekleyen g\u00fc\u00e7l\u00fc bir a\u00e7\u0131l\u0131\u015f sayfas\u0131 haz\u0131rlad\u0131\u011f\u0131n\u0131zdan emin olun. (E\u011fer aramalar\u0131n\u0131 tercih ediyorsan\u0131z, kampanyan\u0131z\u0131n bir par\u00e7as\u0131 olarak \u00f6zel bir telefon hatt\u0131 kurmaya ne dersiniz?)<\/p>\n

Web sitenizin a\u00e7\u0131l\u0131\u015f sayfas\u0131 yeni \u00fcr\u00fcn\u00fcn\u00fcz hakk\u0131nda bilgi, bir 'nas\u0131l kullan\u0131l\u0131r' videosu, m\u00fc\u015fterilerin 'g\u00fcncellemeler i\u00e7in kay\u0131t olmalar\u0131n\u0131' sa\u011flayan bir i\u015flev ve hatta bir geri bildirim olana\u011f\u0131 i\u00e7erebilir.<\/p>\n

A\u00e7\u0131l\u0131\u015f sayfan\u0131z\u0131n temas\u0131 elbette bas\u0131l\u0131 materyalinizle 'ba\u011flant\u0131l\u0131' olarak kolayca tan\u0131mlanabilir olmal\u0131 ve potansiyel m\u00fc\u015fterileri sat\u0131n almaya te\u015fvik etmek i\u00e7in ikna edici bir \u015fekilde yaz\u0131lmal\u0131d\u0131r; bu da bizi harekete ge\u00e7irici mesajlara getiriyor...<\/p>\n

Eylem \u00e7a\u011fr\u0131s\u0131 i\u00e7ermeyen bas\u0131l\u0131 ve online Do\u011frudan Pazarlama, can al\u0131c\u0131 noktas\u0131 olmayan bir \u015faka ya da doruk noktas\u0131 olmayan bir gerilim filmine benzer - sonuna kadar her \u015fey \u00e7ok iyi giderken, izleyiciler tepki g\u00f6sterecekleri hi\u00e7bir \u015fey olmad\u0131\u011f\u0131n\u0131 ve t\u00fcm birikimin asl\u0131nda tamamen zaman kayb\u0131 oldu\u011funu fark ederler. Bu nedenle, DM'nize insanlar\u0131n tepki vermesini, daha do\u011frusu HAREKETE GE\u00c7MES\u0130N\u0130 sa\u011flayacak bir harekete ge\u00e7irici mesaj ekledi\u011finizden emin olun: sizi aramalar\u0131, size e-posta g\u00f6ndermeleri, \"ba\u015fkas\u0131 yapmadan \u00f6nce\", \"zaman dolmadan\", \"stoklar t\u00fckenmeden\", satt\u0131\u011f\u0131n\u0131z \u00fcr\u00fcn veya hizmet \"\u00f6n\u00fcm\u00fczdeki Cuma gece yar\u0131s\u0131 ay\u0131n (ve sipari\u015f defterinin) dolaca\u011f\u0131 zaman tam fiyat\u0131na d\u00f6nmeden \u00f6nce\" zaman s\u0131n\u0131rl\u0131 bir teklif i\u00e7in \u015e\u0130MD\u0130 sipari\u015f vermeleri i\u00e7in!<\/p>\n

Capice?<\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":13,"featured_media":21892,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[547],"tags":[],"class_list":{"0":"post-887","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business-marketing"},"acf":[],"yoast_head":"\nThe Value and Benefits of Direct Marketing | Solopress<\/title>\n<meta name=\"description\" content=\"Printed and online Direct Marketing without a call-to-action is a bit like a joke without a punch- line, or a thriller without a climax.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.solopress.com\/blog\/tr\/ticari-pazarlama\/kapidan-pazarlama\/\" \/>\n<meta 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