{"id":13712,"date":"2014-01-24T16:03:10","date_gmt":"2014-01-24T16:03:10","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=13712"},"modified":"2019-05-24T15:48:46","modified_gmt":"2019-05-24T14:48:46","slug":"apple-macintosh-best-ever-print-ads","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/business-marketing\/apple-macintosh-best-ever-print-ads\/","title":{"rendered":"Apple Macintosh – best ever print ads"},"content":{"rendered":"
<\/div>

<\/p>\n

With Macintosh fans celebrating today\u2019s 30th<\/sup> anniversary of Apple\u2019s groundbreaking computer, Solopress fondly look back at the Mac\u2019s best ever print ads\u2026<\/em><\/h3>\n

Firmly established as the graphic designer\u2019s personal computer of choice, the Apple Macintosh<\/strong> has unsurprisingly always made a big splash in the world of print advertising too. Even today, Apple Inc.<\/a> doesn\u2019t rely on the likes of Facebook or Twitter to promote the company\u2019s latest hotware.<\/p>\n

Test drive a Macintosh.<\/strong><\/h3>\n

\"Test<\/p>\n

\"Take<\/p>\n

Images Source: Marketing Directo and Reddit<\/p>\n

Here are two of the early Macintosh print ads, tempting people into actually trying Apple\u2019s new home and business computer for the first time. The first ad employs bold imagery to set the scene and grab the viewer’s attention. This was then expanded upon by a more detailed, persuasive column of PR blurb in the second ad – pitching Apple\u2019s clever gimmick of a \u2018desktop computer test drive\u2019 to prospective punters. It’s easy to forget that the Mac was a truly revolutionary experience for many microcomputer vets in 1984, let alone the general public. Prior to the Mac, computers didn\u2019t even usually have a mouse to control them.<\/p>\n

I think, therefore iMac.<\/strong><\/h3>\n

\"I<\/p>\n

Image Source: Advertolog<\/p>\n

This 1999 billboard advert for the Apple iMac by ad agency TBWA is a playful dig at Ogilvy & Mather\u2019s \u2018I think, therefore IBM.\u2019 advertising slogan from 1988. This advertising agency has enjoyed a long and successful collaboration with Apple over the years. The Los Angeles offices of TBWA\\Chiat\\Day<\/a> also created the famous \u2018Think different.\u2019 ad slogan for Apple back in 1997 (see below for more details).<\/p>\n

PC vs. Mac<\/strong><\/h3>\n

\"Peep<\/p>\n

Image Source: Reddit<\/p>\n

Peep Show comedy actors David Mitchell and Robert Webb appeared in the British versions of Apple\u2019s popular and long-running PC vs. Mac print, TV and cinema advertising campaign.<\/p>\n

Chic. Not geek.<\/strong><\/h3>\n

\"Chic<\/p>\n

Image Source: Mac Life<\/p>\n

iMac was the beginning of Apple\u2019s product and marketing strategy to move away from the hardcore Macintosh users and court the masses for those really big buck$. This, of course, culminated in the development and release of the iPod, iTunes, iPhone and iPad – and Apple\u2019s multi-billion-dollar domination of the music player, apps, smartphone and tablet markets over the past decade.<\/p>\n

Think different.<\/strong><\/h3>\n

\"Albert<\/p>\n

Image Source: This is not ADVERTISING<\/p>\n

The critically-acclaimed Think Different \u00a0series of print advertisements and promotional posters, once again devised by TBWA\\Chiat\\Day, associated Apple with famous people of note such as Albert Einstein, Alfred Hitchcock, Amelia Earhart, Charlie Chaplin, Frank Sinatra, Orson Welles and Pablo Picasso.<\/p>\n

iCandy.<\/strong><\/h3>\n

\"iCandy<\/p>\n

Image Source: Marketing Directo<\/p>\n

The colourful variations available in the iMac range were beautifully illustrated in this striking billboard and print ad campaign by Apple.<\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":23,"featured_media":20135,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[547],"tags":[],"class_list":{"0":"post-13712","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business-marketing"},"acf":[],"yoast_head":"\nApple Macintosh: Best Ever Print Ads | Solopress<\/title>\n<meta name=\"description\" content=\"With Macintosh fans celebrating today\u2019s 30th anniversary of Apple\u2019s groundbreaking computer, Solopress fondly look back at the Mac\u2019s best ever print ads.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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