{"id":14859,"date":"2014-03-11T13:22:48","date_gmt":"2014-03-11T13:22:48","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=14859"},"modified":"2022-06-28T12:44:17","modified_gmt":"2022-06-28T11:44:17","slug":"oreo-cookies","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/print-inspiration\/oreo-cookies\/","title":{"rendered":"3D printed Oreo cookies &#8211; a tasty treat for tweets"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div><p><!--more--><\/p>\n<h3><em>Custom Twitter vending machine makes 3D printed Oreo Cookies for the attendees at SXSW Interactive Festival in Austin, Texas\u2026<\/em><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-14863\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/03\/oreo-facebook-banner.jpg\" alt=\"Oreo Cookies Facebook banner\" width=\"650\" height=\"240\" \/><\/p>\n<p>The makers of <strong><a title=\"The world\u2019s favourite cookies\" href=\"https:\/\/www.oreo.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Oreo Cookies<\/a><\/strong> teamed up with Twitter and MAYA Design to host a clever \u2018<strong>Oreo Trending Vending Lounge<\/strong>\u2019 that produced tasty custom-made snacks at the <a href=\"https:\/\/www.sxsw.com\/festivals\/interactive\/\"><strong>SXSW Interactive Festival<\/strong><\/a> in Austin, Texas this week.<\/p>\n<p>Powered by Twitter, two custom-made vending machines enabled festival attendees to create personalised Oreo Cookies based on social conversations that were trending at the time. With a choice of 12 flavours and colours of creme, the Oreo Cookies were then made &#8211; in less than two minutes &#8211; using the latest <a href=\"https:\/\/www.solopress.com\/blog\/print-inspiration\/3d-printing-the-solution-to-our-problems\/\"><strong>3D printing technology<\/strong><\/a>.<\/p>\n<p>This being SXSW, the lounge also featured free Wi-Fi and charging stations, a milkshake bar, resident DJ and exclusive Oreo T-shirt giveaways to entice the crowds of Twitterati in.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-14864\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/03\/3d-printed-oreo-cookies-vending-machine.jpg\" alt=\"3D printed Oreo Cookies vending machine\" width=\"433\" height=\"650\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-14865\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/03\/oreo-cookies-at-sxsw-2014.jpg\" alt=\"Oreo Cookies at SXSW 2014\" width=\"650\" height=\"650\" \/><\/p>\n<h2><strong>How It\u2019s Made<\/strong><\/h2>\n<p><iframe loading=\"lazy\" title=\"Eat the Tweet - If SXSW was an Oreo... (Enhanced)\" src=\"https:\/\/player.vimeo.com\/video\/88702704?h=3979008646&amp;dnt=1&amp;app_id=122963\" width=\"400\" height=\"300\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<h2><strong>#EatTheTweet<\/strong><\/h2>\n<p>\u201cTrending Vending is about connecting with consumers in an innovative way by enabling them to use unique Oreo flavours and colours to design and customise their snacks using the latest technology,&#8221; says Bonin Bough, VP of global media and consumer engagement at Mondelez International &#8211; the owners of Oreo Cookies (along with other big brands like Cadbury chocolate, Kenco coffee, Kraft Philadelphia cream cheese and Trident chewing gum). &#8220;We&#8217;re also revolutionising the distribution process by creating the cookies in real time with experimental 3D printing technology.&#8221;<\/p>\n<p>This promotion certainly worked, securing coverage for the 3D printed Oreo Cookies in prestigous publications like the Wall Street Journal, Ad Age, Chicago Tribune and here in the Solopress blog! Not to mention the hordes of satisfied cookie munchers at the festival itself.<\/p>\n<h2><strong>And Finally&#8230; Oreo Trending Vending Lounge v2.0?<\/strong><\/h2>\n<p><iframe loading=\"lazy\" title=\"Oreo - Twitter - Trending Vending - Experiment Number 0308 (Enhanced)\" src=\"https:\/\/player.vimeo.com\/video\/88545514?h=b212067ce9&amp;dnt=1&amp;app_id=122963\" width=\"400\" height=\"300\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":23,"featured_media":19930,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[544],"tags":[],"class_list":{"0":"post-14859","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-print-inspiration"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>3D Printed Oreo Cookies - A Tasty Treat For Tweets | Solopress<\/title>\n<meta name=\"description\" content=\"Custom Twitter vending machine makes 3D printed Oreo Cookies for the attendees at SXSW Interactive Festival in Austin, Texas.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.solopress.com\/blog\/print-inspiration\/oreo-cookies\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"3D Printed Oreo Cookies - A Tasty Treat For Tweets | Solopress\" \/>\n<meta property=\"og:description\" content=\"Custom Twitter vending machine makes 3D printed Oreo Cookies for the attendees at SXSW Interactive Festival in Austin, Texas.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.solopress.com\/blog\/print-inspiration\/oreo-cookies\/\" \/>\n<meta property=\"og:site_name\" content=\"The Latest Print and Design News | Solopress\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Solopress\" \/>\n<meta property=\"article:published_time\" content=\"2014-03-11T13:22:48+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-06-28T11:44:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/03\/oreo-facebook-banner1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"650\" \/>\n\t<meta property=\"og:image:height\" content=\"240\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Solopress\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@solopress\" \/>\n<meta name=\"twitter:site\" content=\"@solopress\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Solopress\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/print-inspiration\\\/oreo-cookies\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/print-inspiration\\\/oreo-cookies\\\/\"},\"author\":{\"name\":\"Solopress\",\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/#\\\/schema\\\/person\\\/f8531403c74fe1b3ef14bcaeec1c8c41\"},\"headline\":\"3D printed Oreo cookies &#8211; 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