{"id":19764,"date":"2014-07-07T16:43:36","date_gmt":"2014-07-07T15:43:36","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=19764"},"modified":"2020-07-29T08:34:23","modified_gmt":"2020-07-29T07:34:23","slug":"6-clever-business-signs","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/business-marketing\/6-clever-business-signs\/","title":{"rendered":"6 clever business signs"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div><p><!--more--><\/p>\n<h3><em>Shopfront <strong>business signs<\/strong> are intended to be eye-catching. The whole point is to draw potential customers in! Unfortunately, many are boring and lacklustre. Not these ones, though. Clever and amusing, they command attention.\u00a0<\/em><\/h3>\n<h2>1. <a href=\"https:\/\/www.tonydivinotoyota.com\/\">Tony Divine Toyota<\/a>.<\/h2>\n<p>While not an especially original design, the\u00a0humorous point intended with this billboard is made perfectly. This is one sign that would be rather difficult not to notice.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-19774 size-full\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/07\/upside-down-business-solopress.jpg\" alt=\"An upside-down billboard in America business signs\" width=\"600\" height=\"274\" \/><\/p>\n<h2>2. Push, or Pull?<\/h2>\n<p>Ever get stuck at the door to enter a shop and be the person pulling when a push is what&#8217;s needed? The worst are when doors say &#8220;push&#8221; or &#8220;pull&#8221; but can actually go either way. How confusing! This\u00a0little sign is witty and helpful.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-19773\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/07\/push-pull-business-solopress.jpg\" alt=\"Push or pull storefront door sign\" width=\"600\" height=\"600\" \/><\/p>\n<h2>3. Are We There Yet? I&#8217;m Starving!<\/h2>\n<p>While these simplistic McDonalds adverts aren&#8217;t particularly pretty, the idea behind them is clever. The fast-food chain&#8217;s advertising is synonymous with that instant urge to eat a burger, regardless of whether you ever felt like you were hungry moments before. Therefore, the sign every three metres is apt.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-19771\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/07\/mcds-business-solopress.jpg\" alt=\"Are we there yet? McDonalds adverts\" width=\"600\" height=\"385\" \/><\/p>\n<h2>4. Check Your Eyesight.<\/h2>\n<p>The advertising outside this optometrist&#8217;s office may not have their company name or details, but it&#8217;s instantly obvious what they do. If you find yourself squinting\u00a0at this, it might be time for an eye exam.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-19769\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/07\/eye-exam-business-solopress.jpg\" alt=\"Clever eye exam business sign\" width=\"600\" height=\"799\" \/><\/p>\n<h2>5. Ah, Go On.<\/h2>\n<p>Playing cheekily on the pronunciation of Thailand&#8217;s famed city, Air Asia gets noticed with this minimalistic billboard. Would it entice you to look into flying with them?<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-19772\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/07\/phucket-business-solopress.jpg\" alt=\"Phucket holiday travel business sign\" width=\"600\" height=\"450\" \/><\/p>\n<h2>6. Husband Day Care Centre.<\/h2>\n<p>For all the &#8220;other halves&#8221; who would fancy having a few pints while their wives shop, the\u00a0man creche is brilliant. The key to success for\u00a0a pub considering a similar sign is to word it so it sounds like her idea.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-19770\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/07\/husband-centre-business-solopress.jpg\" alt=\"Husband day care centre business sign\" width=\"600\" height=\"872\" \/><\/p>\n<p>Recent studies have shown that at least 50% of consumers learn about a business from their on-premise signage, compared to 33% who come in based on a recommendation and only 1% who were drawn in by a television advert.<\/p>\n<p>With the majority of your customers living within 5 miles of your business and 33% of them learning about it through signage (versus 10% from other adverts) having a clever, noticeable sign is essential.<\/p>\n<h2>Print Your Own Witty Sign:<\/h2>\n<p>Replacing your storefront signage alone can increase profits by more than 7%! Get noticed with well-designed <a href=\"https:\/\/www.solopress.com\/posters\/\">poster printing<\/a>, <a title=\"Solopress roller banners \" href=\"https:\/\/www.solopress.com\/vinyl-banners\/\" target=\"_blank\" rel=\"noopener noreferrer\">vinyl banners <\/a>or <a title=\"A-board Solopress sandwich board advertising\" href=\"https:\/\/www.solopress.com\/a-boards\/\" target=\"_blank\" rel=\"noopener noreferrer\">a-board<\/a> and draw in that local business today.<\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":23,"featured_media":19910,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[547],"tags":[],"class_list":{"0":"post-19764","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business-marketing"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>6 Clever Business Signs | Solopress<\/title>\n<meta name=\"description\" content=\"Whether they&#039;re eye catching for their beautiful design or witty slogans, these business signs demand to be noticed.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.solopress.com\/blog\/business-marketing\/6-clever-business-signs\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"6 Clever Business Signs | Solopress\" \/>\n<meta property=\"og:description\" content=\"Whether they&#039;re eye catching for their beautiful design or witty slogans, these business signs demand to be noticed.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.solopress.com\/blog\/business-marketing\/6-clever-business-signs\/\" \/>\n<meta property=\"og:site_name\" content=\"The Latest Print and Design News | Solopress\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Solopress\" \/>\n<meta property=\"article:published_time\" content=\"2014-07-07T15:43:36+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-07-29T07:34:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/07\/upside-down-business-solopress1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"274\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Solopress\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@solopress\" \/>\n<meta name=\"twitter:site\" content=\"@solopress\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Solopress\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/business-marketing\\\/6-clever-business-signs\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/business-marketing\\\/6-clever-business-signs\\\/\"},\"author\":{\"name\":\"Solopress\",\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/#\\\/schema\\\/person\\\/f8531403c74fe1b3ef14bcaeec1c8c41\"},\"headline\":\"6 clever business signs\",\"datePublished\":\"2014-07-07T15:43:36+00:00\",\"dateModified\":\"2020-07-29T07:34:23+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/business-marketing\\\/6-clever-business-signs\\\/\"},\"wordCount\":391,\"commentCount\":3,\"publisher\":{\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/business-marketing\\\/6-clever-business-signs\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/wp-content\\\/uploads\\\/2014\\\/07\\\/upside-down-business-solopress1.jpg\",\"articleSection\":[\"Business &amp; Marketing\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.solopress.com\\\/blog\\\/business-marketing\\\/6-clever-business-signs\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/business-marketing\\\/6-clever-business-signs\\\/\",\"url\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/business-marketing\\\/6-clever-business-signs\\\/\",\"name\":\"6 Clever Business Signs | Solopress\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/business-marketing\\\/6-clever-business-signs\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/business-marketing\\\/6-clever-business-signs\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/wp-content\\\/uploads\\\/2014\\\/07\\\/upside-down-business-solopress1.jpg\",\"datePublished\":\"2014-07-07T15:43:36+00:00\",\"dateModified\":\"2020-07-29T07:34:23+00:00\",\"description\":\"Whether they're eye catching for their beautiful design or witty slogans, these business signs demand to be noticed.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/business-marketing\\\/6-clever-business-signs\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.solopress.com\\\/blog\\\/business-marketing\\\/6-clever-business-signs\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/business-marketing\\\/6-clever-business-signs\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/wp-content\\\/uploads\\\/2014\\\/07\\\/upside-down-business-solopress1.jpg\",\"contentUrl\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/wp-content\\\/uploads\\\/2014\\\/07\\\/upside-down-business-solopress1.jpg\",\"width\":600,\"height\":274,\"caption\":\"6 clever business signs - red upside down business sign on side of road.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/business-marketing\\\/6-clever-business-signs\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Blog\",\"item\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"6 clever business signs\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/\",\"name\":\"The Latest Print and Design News | Solopress\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/#organization\",\"name\":\"Solopress\",\"url\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/wp-content\\\/uploads\\\/2017\\\/06\\\/solopress-logo-no-tagline@2x.png\",\"contentUrl\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/wp-content\\\/uploads\\\/2017\\\/06\\\/solopress-logo-no-tagline@2x.png\",\"width\":428,\"height\":88,\"caption\":\"Solopress\"},\"image\":{\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/Solopress\",\"https:\\\/\\\/x.com\\\/solopress\",\"https:\\\/\\\/instagram.com\\\/solopress\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/solopress\",\"https:\\\/\\\/uk.pinterest.com\\\/solopress\\\/\",\"https:\\\/\\\/www.youtube.com\\\/user\\\/solopress\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/#\\\/schema\\\/person\\\/f8531403c74fe1b3ef14bcaeec1c8c41\",\"name\":\"Solopress\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/5012622dc5386d65dcc9cba9677e1adb69a824f7e61d6885446076b73d0a2544?s=96&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/5012622dc5386d65dcc9cba9677e1adb69a824f7e61d6885446076b73d0a2544?s=96&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/5012622dc5386d65dcc9cba9677e1adb69a824f7e61d6885446076b73d0a2544?s=96&r=g\",\"caption\":\"Solopress\"},\"sameAs\":[\"https:\\\/\\\/www.solopress.com\\\/\"],\"url\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/author\\\/solopress\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"6 Clever Business Signs | Solopress","description":"Whether they're eye catching for their beautiful design or witty slogans, these business signs demand to be noticed.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.solopress.com\/blog\/business-marketing\/6-clever-business-signs\/","og_locale":"en_GB","og_type":"article","og_title":"6 Clever Business Signs | Solopress","og_description":"Whether they're eye catching for their beautiful design or witty slogans, these business signs demand to be noticed.","og_url":"https:\/\/www.solopress.com\/blog\/business-marketing\/6-clever-business-signs\/","og_site_name":"The Latest Print and Design News | Solopress","article_publisher":"https:\/\/www.facebook.com\/Solopress","article_published_time":"2014-07-07T15:43:36+00:00","article_modified_time":"2020-07-29T07:34:23+00:00","og_image":[{"width":600,"height":274,"url":"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/07\/upside-down-business-solopress1.jpg","type":"image\/jpeg"}],"author":"Solopress","twitter_card":"summary_large_image","twitter_creator":"@solopress","twitter_site":"@solopress","twitter_misc":{"Written by":"Solopress","Estimated reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.solopress.com\/blog\/business-marketing\/6-clever-business-signs\/#article","isPartOf":{"@id":"https:\/\/www.solopress.com\/blog\/business-marketing\/6-clever-business-signs\/"},"author":{"name":"Solopress","@id":"https:\/\/www.solopress.com\/blog\/#\/schema\/person\/f8531403c74fe1b3ef14bcaeec1c8c41"},"headline":"6 clever business signs","datePublished":"2014-07-07T15:43:36+00:00","dateModified":"2020-07-29T07:34:23+00:00","mainEntityOfPage":{"@id":"https:\/\/www.solopress.com\/blog\/business-marketing\/6-clever-business-signs\/"},"wordCount":391,"commentCount":3,"publisher":{"@id":"https:\/\/www.solopress.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.solopress.com\/blog\/business-marketing\/6-clever-business-signs\/#primaryimage"},"thumbnailUrl":"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/07\/upside-down-business-solopress1.jpg","articleSection":["Business &amp; Marketing"],"inLanguage":"en-GB","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.solopress.com\/blog\/business-marketing\/6-clever-business-signs\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.solopress.com\/blog\/business-marketing\/6-clever-business-signs\/","url":"https:\/\/www.solopress.com\/blog\/business-marketing\/6-clever-business-signs\/","name":"6 Clever Business Signs | Solopress","isPartOf":{"@id":"https:\/\/www.solopress.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.solopress.com\/blog\/business-marketing\/6-clever-business-signs\/#primaryimage"},"image":{"@id":"https:\/\/www.solopress.com\/blog\/business-marketing\/6-clever-business-signs\/#primaryimage"},"thumbnailUrl":"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/07\/upside-down-business-solopress1.jpg","datePublished":"2014-07-07T15:43:36+00:00","dateModified":"2020-07-29T07:34:23+00:00","description":"Whether they're eye catching for their beautiful design or witty slogans, these business signs demand to be noticed.","breadcrumb":{"@id":"https:\/\/www.solopress.com\/blog\/business-marketing\/6-clever-business-signs\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.solopress.com\/blog\/business-marketing\/6-clever-business-signs\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.solopress.com\/blog\/business-marketing\/6-clever-business-signs\/#primaryimage","url":"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/07\/upside-down-business-solopress1.jpg","contentUrl":"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/07\/upside-down-business-solopress1.jpg","width":600,"height":274,"caption":"6 clever business signs - red upside down business sign on side of road."},{"@type":"BreadcrumbList","@id":"https:\/\/www.solopress.com\/blog\/business-marketing\/6-clever-business-signs\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Blog","item":"https:\/\/www.solopress.com\/blog\/"},{"@type":"ListItem","position":2,"name":"6 clever business signs"}]},{"@type":"WebSite","@id":"https:\/\/www.solopress.com\/blog\/#website","url":"https:\/\/www.solopress.com\/blog\/","name":"The Latest Print and Design News | Solopress","description":"","publisher":{"@id":"https:\/\/www.solopress.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.solopress.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/www.solopress.com\/blog\/#organization","name":"Solopress","url":"https:\/\/www.solopress.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.solopress.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2017\/06\/solopress-logo-no-tagline@2x.png","contentUrl":"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2017\/06\/solopress-logo-no-tagline@2x.png","width":428,"height":88,"caption":"Solopress"},"image":{"@id":"https:\/\/www.solopress.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Solopress","https:\/\/x.com\/solopress","https:\/\/instagram.com\/solopress\/","https:\/\/www.linkedin.com\/company\/solopress","https:\/\/uk.pinterest.com\/solopress\/","https:\/\/www.youtube.com\/user\/solopress"]},{"@type":"Person","@id":"https:\/\/www.solopress.com\/blog\/#\/schema\/person\/f8531403c74fe1b3ef14bcaeec1c8c41","name":"Solopress","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/secure.gravatar.com\/avatar\/5012622dc5386d65dcc9cba9677e1adb69a824f7e61d6885446076b73d0a2544?s=96&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/5012622dc5386d65dcc9cba9677e1adb69a824f7e61d6885446076b73d0a2544?s=96&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5012622dc5386d65dcc9cba9677e1adb69a824f7e61d6885446076b73d0a2544?s=96&r=g","caption":"Solopress"},"sameAs":["https:\/\/www.solopress.com\/"],"url":"https:\/\/www.solopress.com\/blog\/author\/solopress\/"}]}},"jetpack_featured_media_url":"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/07\/upside-down-business-solopress1.jpg","_links":{"self":[{"href":"https:\/\/www.solopress.com\/blog\/wp-json\/wp\/v2\/posts\/19764","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.solopress.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.solopress.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.solopress.com\/blog\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/www.solopress.com\/blog\/wp-json\/wp\/v2\/comments?post=19764"}],"version-history":[{"count":5,"href":"https:\/\/www.solopress.com\/blog\/wp-json\/wp\/v2\/posts\/19764\/revisions"}],"predecessor-version":[{"id":68995,"href":"https:\/\/www.solopress.com\/blog\/wp-json\/wp\/v2\/posts\/19764\/revisions\/68995"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.solopress.com\/blog\/wp-json\/wp\/v2\/media\/19910"}],"wp:attachment":[{"href":"https:\/\/www.solopress.com\/blog\/wp-json\/wp\/v2\/media?parent=19764"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.solopress.com\/blog\/wp-json\/wp\/v2\/categories?post=19764"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.solopress.com\/blog\/wp-json\/wp\/v2\/tags?post=19764"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}