{"id":23108,"date":"2014-08-15T13:39:19","date_gmt":"2014-08-15T12:39:19","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=23108"},"modified":"2021-10-06T15:28:44","modified_gmt":"2021-10-06T14:28:44","slug":"politically-incorrect-campaigns","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/business-marketing\/politically-incorrect-campaigns\/","title":{"rendered":"A series of politically incorrect marketing campaigns"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div><p><!--more--><\/p>\n<h3><i>Intended to shock, inspire and receive the socially acceptable nod are the following marketing campaigns. Problem is, they&#8217;re all rather politically incorrect.<\/i><\/h3>\n<h2><strong>1. Minimum Wage Barbie<\/strong><\/h2>\n<p>I assume this was to initially encourage young girls to aspire to be better than Barbie &#8211; what this really could have ended up doing is crushing dreams all over the world. Comments made on a post on <a title=\"Minimum Wage Barbie | I Waste So Much Time\" href=\"https:\/\/iwastesomuchtime.com\/41256\" target=\"_blank\" rel=\"noopener noreferrer\">I Waste So Much Time<\/a> spanned quite the discussion:<\/p>\n<p><em>&#8220;Bubbles: Dude I actually had a McDonalds Barbie when I was little! Don&#8217;t underestimate Barbie, she is wonder woman&#8230; she can be anything from a minimum wage worker to an astronaut.&#8221;<\/em><\/p>\n<p><em>&#8220;HKP2KSK: The sad thing is, even with a degree, this is still happening to people because of today&#8217;s economy.&#8221;<\/em><\/p>\n<p><em>&#8220;trinitybird: in these days a job at McDonalds is better than nothing. At least it shows they&#8217;re trying to do something.&#8221;<\/em><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-23111\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/08\/minimum-wage-barbie-597x1024.jpg\" alt=\"Image of Minimum Wage Barbie in her original box wearing a McDonald's uniform and apron surrounded by McDonalds props\" width=\"600\" height=\"1029\" \/><\/p>\n<h2><strong>2. Cellophane<\/strong><\/h2>\n<p>A series of cellophane adverts were released over 70 years ago with some rather controversial images of babies wrapped in cellophane. Other posters boasted how <em>&#8216;dainty women prefer intimate garments in &#8220;Cellophane&#8221;&#8216;<\/em> and that cellophane <em>&#8216;insures smoking pleasure&#8217;<\/em>.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-23116\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/08\/cellophane-advert.jpg\" alt=\"Two babies sit wrapped up in cellophane like a present with the caption, 'good things are twice as good in cellophane'\" width=\"600\" height=\"809\" \/><\/p>\n<h2><strong>3. Lysol<\/strong><\/h2>\n<p>Seriously speechless. What does it mean to &#8216;doubt&#8217; your feminine hygiene, exactly?<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-23121\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/08\/politically-incorrect-advert.jpg\" alt=\"Marketing campaign by Lysol advertises to women to maintain their feminine hygeine\" width=\"600\" height=\"1209\" \/><\/p>\n<h2><strong>4. Magnet&#8217;s Universal Food Chopper<\/strong><\/h2>\n<p>I can literally feel vegetarians squirming all over the world. An actual pig is being chopped up, with a couple of lambs following suit. That chopper sure is powerful?<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-23125\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/08\/magnet-food-chopper-advert.jpg\" alt=\"Poster for MAGNET's Universal Food Chopper shows a group of swirling animals and vegetables circling in to the food chopper with a pig going in head first.\" width=\"600\" height=\"805\" \/><\/p>\n<h2><strong>5. Colt<\/strong><\/h2>\n<p>Can&#8217;t see a light at the end of the tunnel this <a href=\"https:\/\/www.solopress.com\/christmas\/\">Christmas<\/a>? No worries, according to Colt, you can treat yourself with your very own handgun.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-23129\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/08\/colt-politically-incorrect-advert.jpg\" alt=\"Advert for Colt shows a handgun next to a tag that reads 'isn't it time you gave yourself a Christmas gift?' \" width=\"600\" height=\"855\" \/><\/p>\n<h2><strong>6. Tawny Port<\/strong><\/h2>\n<p>Tawny Port had their hearts in the right place, but their heads in another. Curing one addiction with another addiction is not helping anybody!<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-23146\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/08\/tawny-cocaine-bottle-ad.jpg\" alt=\"Poster aimed at alcoholics replaces booze with drugs as a 'cure'\" width=\"600\" height=\"839\" \/><\/p>\n<h2><strong>7. Motorola<\/strong><\/h2>\n<p>Probably one of the lesser offensive marketing campaigns in the pack, but, in modern times, Motorola are very unlikely to use this tactic to sell TVs again. Nice to see the <em>&#8216;homework now, television later&#8217;<\/em> tactic still works.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-23156\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/08\/campaign-motorola.jpg\" alt=\"Vintage poster advertising Motorola Television suggests that TV is a great learning resource for your children\" width=\"600\" height=\"832\" \/><\/p>\n<h2><strong>8. Lard<\/strong><\/h2>\n<p>Oh bless their little cotton socks &#8211; they&#8217;re young and in love. But wait &#8211; they&#8217;re about to experience a heart attack 20 years later when they release eating lard in large amounts can kill you. Still, <em>so<\/em> cute.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-23159\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/08\/lard-politically-incorrect-ad.jpg\" alt=\"Vintage poster advertising lard reads, 'they're young, they're in love, they eat lard&quot; with a couple holding up two glasses\" width=\"600\" height=\"451\" \/><\/p>\n<h2><strong>9. Danish Frisbee Sports Union<\/strong><\/h2>\n<p>Although the message is true; life does seem more fun when frisbees are involved, I can&#8217;t help but ignore the obvious political incorrectness of the Danish Frisbee Sports Union&#8217;s advert.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-23162\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/08\/frisbee-advert.png\" alt=\"politically incorrect advert shows a photo of Hitler doing the sign with his hand whilst a frisbee flies off\" width=\"600\" height=\"854\" \/><\/p>\n<h2><strong>10. Grove Tonic<\/strong><\/h2>\n<p>If anyone knows the relevance to a baby&#8217;s head being plastered onto a pigs, please, let me know.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-23165\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/08\/grove-socially-unacceptable-ad.jpg\" alt=\"Poster set in the 1800s shows a child's face placed onto a pig's body with the caption 'makes children and adults as fat as pigs' - advert for Grove's tonic\" width=\"600\" height=\"866\" \/><\/p>\n<h2><strong>11. Pancreatic Cancer Action<\/strong><\/h2>\n<p>Intended to add shock value, Pancreatic Cancer Action&#8217;s poster hit controversy in 2014 with their <em>&#8220;I wish I had breast cancer&#8221;<\/em> campaign. The advert saw complaints flood in, regards to assuming having breast cancer was better than pancreatic cancer.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-23167\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/08\/controversial-cancer-ad.png\" alt=\"2014 controversial advert says 'i wish i had breast cancer'\" width=\"600\" height=\"347\" \/><\/p>\n<h2><strong>12. Dairy Milk<\/strong><\/h2>\n<p>Just if they used a white female &#8216;diva&#8217; for their white chocolate adverts, you can see where the controversy unfolded following this marketing campaign aimed at supermodel Naomi Campbell.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-23179\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/08\/dairy-milk-controversial-poster.jpg\" alt=\"Poster advertising Dairy Milk's bliss bar. Text reads, &quot;move over Naomi, there's a new diva in town.&quot;\" width=\"600\" height=\"754\" \/><\/p>\n<h2><strong>13. Ford<\/strong><\/h2>\n<p>This advert was aimed at the Indian market and soon hit widespread controversy. Other images included 3 women stashed in the boot and hogtied &#8211; of which Ford was then accused of sexual discrimination. This resulted in Ford pulling the campaign entirely and admitting it should have never been printed.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-23184\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/08\/formula-1-ford-advert.jpg\" alt=\"Graphic art of a boot of the Ford Figo with Jenson Button, Lewis Hamilton tied in the boot\" width=\"600\" height=\"442\" \/><\/p>\n<h2><strong>14. Pepsi<\/strong><\/h2>\n<p>The voodoo doll was actually supposed to be Cristiano Ronaldo in this Pepsi Max advert. The advert was aired on TV with Real Madrid&#8217;s fans reacting to it by threatening to boycott the drink.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-23187\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/08\/Heres-controversial-ads-soft-drink-giant.jpg\" alt=\"Still image taken from controversial Pepsi advert shows a voodoo doll made to look like Cristiano Ronaldo laying on train tracks\" width=\"600\" height=\"600\" \/><\/p>\n<h2><strong>15. Nike<\/strong><\/h2>\n<p>The advert was featured before the murder trial of his late-girlfriend Reeva Steenkamp. Subsequently, Nike pulled the advert from all official sources. The advert was no longer deemed appropriate due to the text on the poster which read, <em>&#8220;I am the bullet in the chamber&#8221;<\/em>.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-23191\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/08\/oscar-nike-advert.jpg\" alt=\"Poster pulled by Nike following Oscar Pistorius' murder trial. Nike advert read 'I am the bullet in the chamber'\" width=\"600\" height=\"338\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":23,"featured_media":23191,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[547],"tags":[],"class_list":{"0":"post-23108","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business-marketing"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>A Series Of Politically Incorrect Marketing Campaigns | Solopress<\/title>\n<meta name=\"description\" content=\"Check out these politically incorrect marketing campaigns from the past from minimum wage Barbie to a bound and gagged Lewis Hamilton!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.solopress.com\/blog\/business-marketing\/politically-incorrect-campaigns\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A Series Of Politically Incorrect Marketing Campaigns | Solopress\" \/>\n<meta property=\"og:description\" content=\"Check out these politically incorrect marketing campaigns from the past from minimum wage Barbie to a bound and gagged Lewis Hamilton!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.solopress.com\/blog\/business-marketing\/politically-incorrect-campaigns\/\" \/>\n<meta property=\"og:site_name\" content=\"The Latest Print and Design News | Solopress\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Solopress\" \/>\n<meta property=\"article:published_time\" content=\"2014-08-15T12:39:19+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-10-06T14:28:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/08\/oscar-nike-advert.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"338\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Solopress\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@solopress\" \/>\n<meta name=\"twitter:site\" content=\"@solopress\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Solopress\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.solopress.com\/blog\/business-marketing\/politically-incorrect-campaigns\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/business-marketing\/politically-incorrect-campaigns\/\"},\"author\":{\"name\":\"Solopress\",\"@id\":\"https:\/\/www.solopress.com\/blog\/#\/schema\/person\/f8531403c74fe1b3ef14bcaeec1c8c41\"},\"headline\":\"A series of politically incorrect marketing campaigns\",\"datePublished\":\"2014-08-15T12:39:19+00:00\",\"dateModified\":\"2021-10-06T14:28:44+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/business-marketing\/politically-incorrect-campaigns\/\"},\"wordCount\":636,\"commentCount\":6,\"publisher\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/business-marketing\/politically-incorrect-campaigns\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/08\/oscar-nike-advert.jpg\",\"articleSection\":[\"Business &amp; 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