{"id":23277,"date":"2014-08-19T14:38:00","date_gmt":"2014-08-19T13:38:00","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=23277"},"modified":"2019-06-26T08:32:11","modified_gmt":"2019-06-26T07:32:11","slug":"cool-coffee-cups-design-rebranding","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/print-inspiration\/cool-coffee-cups-design-rebranding\/","title":{"rendered":"Cool Coffee Cups &#8211; Rebranding, Packaging &#038; Design"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div><p><!--more--><\/p>\n<h3><em>Wrap your fingers round these <strong>cool coffee cups<\/strong> &#8211; guaranteed to give you a <strong>caffeinated buzz<\/strong>.<\/em><\/h3>\n<h2>Sweez &#8211; Sweet &amp; Freezing<\/h2>\n<p>The branding project for Sweez was undertaken by\u00a0Maur\u00edcio Cardoso, co-owner of Brazilian design company <a title=\"Epic! Aventuras Criativas |Home\" href=\"http:\/\/weareepic.com.br\/\" target=\"_blank\" rel=\"noopener noreferrer\">Epic! Aventuras Criativas<\/a>. The rebrand was based around the Sweez&#8217;s image &#8211; vintage, retro and fun. Cardoso enjoyed working on this piece, as the company&#8217;s owners only run with the launch of Sweez once the branding was approved.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-23353\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/08\/a0285622b42cbc485844c2c16065fdc2.jpg\" alt=\"Sweez logo - teal background with cream \/ beige cartoon and typography\" width=\"600\" height=\"399\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-23357\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/08\/95a04e1abbe5f4fc6308558e59ad355b.jpg\" alt=\"Photo of a waitress at Sweez holding their cute, retro-looking coffee cup\" width=\"600\" height=\"399\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-23355\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/08\/6715706a40a13a2261fcc6f6472db112.jpg\" alt=\"Sweez rebranding image shows new letterheads, envelopes, business cards and flyers. The flyers look like a half-opened chocolate bar\" width=\"600\" height=\"561\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-23361\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/08\/20e487bbed543fca1725fab3dfface62.jpg\" alt=\"Sweez coffee cup with personalised sugar packets\" width=\"600\" height=\"399\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-23359\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/08\/be5f354fc692175cc08c296ec3b9bc8e.jpg\" alt=\"Photo of the toilet ceiling shows chocolate down the walls and hanging off the ceiling\" width=\"600\" height=\"800\" \/><\/p>\n<h2>MR. CUP Branding<\/h2>\n<p><strong>MR. CUP rebranding<\/strong> was <strong>designed<\/strong> by <a title=\"Mr Cup Branding | Maria Aksyuta\" href=\"https:\/\/www.behance.net\/gallery\/18318817\/MR-CUP-Branding\" target=\"_blank\" rel=\"noopener noreferrer\">Maria Aksyuta<\/a>, a designer from Moscow, Russia. Maria wanted to give the <strong>coffee shop<\/strong> an urban image and to <em>&#8216;refer to the aesthetics developed on the street&#8217;.\u00a0<\/em>The rebrand included new <a href=\"https:\/\/www.solopress.com\/business-stationery\/envelopes\/\">envelopes<\/a>, <a href=\"https:\/\/www.solopress.com\/business-stationery\/letterheads\/\">letterheads<\/a>, <a href=\"https:\/\/www.solopress.com\/business-cards\/\">business cards<\/a>, CD, app, aprons, sugar dispenser, coffee van and carrier bags.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-23281\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/08\/d765d0ec55e32b9d9bf62897550422d5.gif\" alt=\"Mr. Cup Coffee - flashing gif demonstrating the simplicity of the Mr. Cup coffee muf\" width=\"600\" height=\"319\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-23289\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/08\/d8ae1c221a792efcd8a8e00b84ab13e1.jpg\" alt=\"Collage of Coffee Cup design for Mr. Cup - shows a brown paper bag, a coffee cup with 'Mr. Cup' written on it in yellow with a black background, and a business card for the owner\" width=\"600\" height=\"401\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-23291\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/08\/2ab6bd96b3b74898b10a059739e7946a.jpg\" alt=\"MR. CUP paper bag - branding has a massive 'MR. CUP' written on the bag in black with yellow and white background\" width=\"600\" height=\"400\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-23293\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/08\/250a6ea42102a911273ef7016a52560a.jpg\" alt=\"MR. CUP stirrers come in a box that looks like matchsticks\" width=\"600\" height=\"439\" \/><\/p>\n<h2>Vanilla<\/h2>\n<p>Serbian designer, <a title=\"Vanilla | Mario Dragic\" href=\"https:\/\/www.behance.net\/gallery\/11256181\/Vanilla\" target=\"_blank\" rel=\"noopener noreferrer\">Mario Dragic<\/a>, put together this gorgeous brand image for his local food-takeaway company Vanilla, in Bijelijina.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-23364\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/08\/8d71a7abfb98a99c45e049995710913d.jpg\" alt=\"Vanilla packaging - quirky way to wrap up an individual coffee mug \" width=\"600\" height=\"450\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-23366\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/08\/78fde8288b1a9e426ad5ed6dde33e7e0.jpg\" alt=\"group image of the brand image for Vanilla - menus, web design for tablet, business card and loyalty card\" width=\"600\" height=\"450\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-23368\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/08\/b2d96752caddb05492881c890852ce54.jpg\" alt=\"Coffee cup for Vanilla shows a dotted cup with a brown lid and label\" width=\"600\" height=\"450\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-23370\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/08\/b78e6d1e700db19eacd8aac2f574ea43.jpg\" alt=\"Vanilla coffee shop packaging for pancakes - looks like a piece of bunting\" width=\"600\" height=\"486\" \/><\/p>\n<h2>Coffee Cup Mockup<\/h2>\n<p>Need a design for yourself? This cool and creative design is downloadable, courtesy of <a title=\"Download Coffee Cup Mockup | Graphic Soulz\" href=\"http:\/\/www.graphicsoulz.com\/premium-item\/stylish-coffee-cup-mockup-vol-2\/\" target=\"_blank\" rel=\"noopener noreferrer\">Graphic Soulz<\/a>. The artwork has well-structured layers and folders for optimum customisation. Mix and match the lid colour and edit the text to personalise your coffee cup packaging.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-23284\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/08\/83b0858d9b545ccdf1fb409f36ed214d.gif\" alt=\"Gif outlining the different colour the coffee cup mockup is available in \" width=\"600\" height=\"700\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-23311\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/08\/56ae11b349a3e619affca231cb43a305.jpg\" alt=\"Still image of the lime green coffee cup - label around the packaging is in lime green, brown and orange with a badge reading 'stylish creative retro design'\" width=\"600\" height=\"800\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-23309\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/08\/b94f220f10bb7c577e952fcf5157d008.gif\" alt=\"Gif outlining the customisable options for the cool coffee cups\" width=\"600\" height=\"700\" \/><\/p>\n<h2>Stereotypical Coffee Cups<\/h2>\n<p>Young, Belarus-based graphic designer, <a title=\"Coffee Cups | Alex Litovka \" href=\"https:\/\/www.behance.net\/gallery\/2163177\/Coffee-Cups\" target=\"_blank\" rel=\"noopener noreferrer\">Alex Litovka<\/a>, was asked to create a series of beverage packages that were unique for his school project. The project was a big success and he has since been featured in many publications.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-23325\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/08\/abdf219073b649c4878c39c54544e704.jpg\" alt=\"Image of 3 coffee cups next to each other - one looks like an English police officer, one looks like a Mexican wearing a Sombrero and the other is a Dutch lady wearing traditional clothes\" width=\"600\" height=\"333\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-23327\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/08\/23710ea908cd29e9d1d2be663f6e31e2.jpg\" alt=\"Image of the first coffee cup - 'English Tea' is of an english police officer in his black uniform. The lid is of the police hat and the cup of the body\" width=\"600\" height=\"903\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-23334\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/08\/a39efb62b0d33ee738e80ff60de4d9fb.jpg\" alt=\"Second coffee cup - 'Mexican Coffee' - the hat is of an sombrero, the cup of of a moustache and a smile \" width=\"600\" height=\"903\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-23336\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/08\/b36b5739d63215068238bf923ce132a1.jpg\" alt=\"3rd coffee cup is of a traditional dutch woman with a pointy, white hat and blonde plaits, with a busty cleavage\" width=\"600\" height=\"903\" \/><\/p>\n<h2>Gawatt Revolving Coffee Cups<\/h2>\n<p>Created by Backbone Branding with work featuring from art director Stepan Azaryan, graphic designer Karen Gevorgyan and animator Narin Manvelyan &#8211; <a title=\"Gawatt | Behance\" href=\"https:\/\/www.behance.net\/gallery\/19049541\/Gawatt-emotions\" target=\"_blank\" rel=\"noopener noreferrer\">Gawatt&#8217;s new coffee cup<\/a> has a lid that when twisted, changes the face on your coffee container.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-23374\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/08\/c78151059d63f17deabc28de7a7f7c61.jpg\" alt=\"Gawatt's coffee - a demonstration of the characters and their different facial expressions on mugs\" width=\"600\" height=\"1403\" \/><\/p>\n<h2>Starbox<\/h2>\n<p>Turkish print designer, <a title=\"Starbox | Atilla Karabay\" href=\"https:\/\/www.behance.net\/gallery\/2509675\/StarBOX\" target=\"_blank\" rel=\"noopener noreferrer\">Atilla Karaby<\/a>, cleverly created this packaging concept for your Starbucks needs. Ever been asked by your colleagues to do the coffee rounds and a sense of dread overcomes you as you realise you have to carry their precious beverages with little spillages? This packaging design makes carrying those pesky cups simple and hassle-free.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-23346\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/08\/76a3d637d8770af74322c361eecb761b.jpg\" alt=\"Graphic design representation of what Starbox concept will look like- the cardboard wraps up around 3 cups to form a easy-to-carry handle\" width=\"600\" height=\"352\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-23348\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/08\/4616354163c6576b58a585c91a78a1f5.jpg\" alt=\"Starbox packaging - an image showing you what it would look like before you wrap it up\" width=\"600\" height=\"354\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-23350\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/08\/3c5922b2d727e11f32e45f17844648df.jpg\" alt=\"Blue print outlining the key components to how the packaging design works \" width=\"600\" height=\"382\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":23,"featured_media":23281,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[544],"tags":[890],"class_list":{"0":"post-23277","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-print-inspiration","8":"tag-branding"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Cool Coffee Cups | Solopress Print &amp; Design Magazine<\/title>\n<meta name=\"description\" content=\"Cool coffee cups - designs, rebranding and packaging from top industry designers. 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