{"id":24155,"date":"2014-09-11T09:11:40","date_gmt":"2014-09-11T08:11:40","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=24155"},"modified":"2019-05-12T21:43:47","modified_gmt":"2019-05-12T20:43:47","slug":"mobile-beauty-business","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/business-marketing\/mobile-beauty-business\/","title":{"rendered":"Mums Gone Mobile &#8211; Marketing Your Mobile Beauty Business"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div><p><!--more--><\/p>\n<h3><em>Whether through necessity or choice, there&#8217;s been a significant rise in the number of proactive, work from home mums. Many have found success in the mobile beauty business.<\/em><\/h3>\n<p>There&#8217;s no disputing, being a mum is a full time job in itself. With demanding financial commitments and the desire to not drop out of working society, many mums build a mobile business around their family life. The health and beauty industry\u00a0has a vast number of &#8216;mums gone mobile.&#8217;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-24263 size-full\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/09\/busy-mum.jpg\" alt=\"A Cartoon illustration depicting the mobile busy mum\" width=\"600\" height=\"288\" \/><\/p>\n<p>The key attractions for working this way are the\u00a0freedom of choices on offer when it comes to time and money. With careful consideration and planning, you really can have it all.<\/p>\n<h2>Build Strong Foundations<\/h2>\n<p>Turning your ideas into reality involves many stages. It&#8217;s easy to become overwhelmed by the initial creation process. Making notes and turning those into a structured plan will help you find your way.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-24279 size-full\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/09\/inspiring-makeup-look-600x461.jpg\" alt=\"A stunning and colourful image showcasing eye makeup design for the mobile beauty business industry \" width=\"600\" height=\"461\" \/><\/p>\n<p>What are your skills? Could you add to them by taking part in any courses to enhance your existing talents?<\/p>\n<p>What are your competitors offering? Try and identify services\u00a0they\u00a0do not provide, as adding a niche service\u00a0could\u00a0help you stand out further.<\/p>\n<p>What do you want to achieve? \u00a0Have a clear idea of your goals as they will drive you and keep you focused.<\/p>\n<h2>Identify Your Target Market<\/h2>\n<p>Consider your audience. Where will your services be best directed and what type of clientele will you attract? Identifying\u00a0your target market can only be achieved through research. You could attend local events where businesses of a similar type will be showcasing their services. Perhaps visit a wedding fair or fashion show to gather some client research. Reading beauty columns, online blogs and forums will not only enhance your marketing knowledge, they will keep you up to date with upcoming products and services.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-24285 size-full\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/09\/bon-cadeau-pose-d-ongles-french-ou-couleur-mery-sur-oise.jpg\" alt=\"A bold display of colourful nail design for the mobile beauty business\" width=\"600\" height=\"600\" \/><\/p>\n<h2>Protect Yourself<\/h2>\n<p>Don&#8217;t forget your liability insurance! It creates the feeling of trust, showing respect and responsibility. Collate your certificates and qualifications so they are easily presentable to your clients. This will demonstrate that you are a professional.<\/p>\n<p>From this point you can now form the shape and vision of your enterprise.<\/p>\n<h2>It&#8217;s All About The Look<\/h2>\n<p>Now you have your foundations set, its time to focus on your appearance. \u00a0How do you want your business to look? Logo design and branding are vital elements of any business,\u00a0regardless of its size. Visibility is everything.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-24280 size-full\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/09\/lilac-makeup-brush.jpg\" alt=\"A gentle lilac image showing the edge of a make up powder applicator brush for the mobile beauty business\" width=\"600\" height=\"165\" \/><\/p>\n<p>Promoting your business via print media is the &#8216;written voice&#8217;, introducing your services. This is definitely an area where you should reach out to the professionals where possible, or at least place it on your &#8216;to do&#8217; list once you have allowed for some reinvestment. \u00a0Once your branding style is set,\u00a0you are ready to decide on your <a title=\"Solopress have a large selection of business cards to suit every business type\" href=\"https:\/\/www.solopress.com\/business-cards\/\">business cards<\/a>.\u00a0If you are setting up on a shoestring budget, YouTube is a great way of learning the basics in business card design with an array of tutorials. It&#8217;s definitely a welcomed\u00a0support when starting out with little or no capital.<\/p>\n<h2>Mums Go Social &#8211; Get Seen, Get Noticed, Get Out There!<\/h2>\n<p>The world of social media is vast and practically unavoidable on a daily basis. Even with limited knowledge it is possible to create business profiles using help files and &#8216;how-to posts&#8217;. Another worthwhile suggestion is asking for help. \u00a0Many of us have a friend or family member who will only be too happy to spend some time demonstrating some social media tips. You can always offer a treatment from your range in return for them sharing their expertise with you.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-24283 size-full\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/09\/social-media-icons.jpg\" alt=\"A collection of popular social media icons shown in relation for marketing a mobile beauty business\" width=\"600\" height=\"433\" \/><\/p>\n<p>Spend time researching before taking the plunge. Start with the basics; Facebook and Twitter &#8211; then progress to Google+. Get your friends and family involved; ask them to help spread the word. Announce yourself in a bold and positive way and build your audience gradually. Don&#8217;t be frightened, embrace technology, it can be your friend!<\/p>\n<h2>Go For It<\/h2>\n<p>When breathing life into any business idea, research is key. From idea to creation, be consistent and gather an understanding about the world you are entering. \u00a0As your knowledge expands your\u00a0confidence will grow; after all you know more today than you did yesterday!<\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":23,"featured_media":24159,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[547],"tags":[],"class_list":{"0":"post-24155","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business-marketing"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How To Market Your Mobile Beauty Business - Solopress<\/title>\n<meta name=\"description\" content=\"Are you thinking of starting your own mobile beauty business whilst raising a family? 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