{"id":32614,"date":"2016-10-25T09:12:40","date_gmt":"2016-10-25T08:12:40","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=32614"},"modified":"2019-05-29T21:36:58","modified_gmt":"2019-05-29T20:36:58","slug":"creativity-business-achieve-success","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/business-marketing\/creativity-business-achieve-success\/","title":{"rendered":"How creativity in business can help you achieve success"},"content":{"rendered":"
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It\u2019s no secret that creativity is an essential attribute to business success. Look back in history and you\u2019ll see that the change-makers that stand out are those that have broken the rules and reinvented the game. Put simply, it\u2019s about thinking differently.<\/em><\/h3>\n

A creative mind is one that excels at problem-solving, generating new ideas, exploring opportunities, and taking risks (in the words of Richard Branson – \u2018screw it, let\u2019s do it\u2019<\/a>). With these traits, companies and individuals who supercharge innovation, can get ahead of industry trends and dream up fresh ways of doing things.<\/p>\n

But just how<\/em> crucial is creativity to your business or career? We asked 500 business owners from a variety of sectors to tell us their thoughts.<\/p>\n

Why being creative pays off<\/strong><\/p>\n

Creativity in the workplace goes well beyond the ability to create a fetching PowerPoint presentation. It plays a role in pretty much every aspect of business, with almost 45% of bosses we asked seeing a strong link between creativity and positive business results as a whole.<\/p>\n

If you\u2019re looking for employment, creativity can be one of the most important qualities you bring to the table. In fact, more than a third of Britain\u2019s bosses told us they hire employees based on their creative nature.<\/p>\n

How can creativity help in business? <\/strong><\/p>\n

Over 68% of the bosses we asked strongly believe that creative people are able to problem-solve in their careers.<\/p>\n

We spoke to Pete Mosley, a creative business advisor, author and contributor to Cambridge University\u2019s Queens Young Leaders programme, who said: \u201cBusinesses that adopt a more creative approach tend to stand out in the market place and get a better share of the business,\u201d he told us: \u201cCreativity is what differentiates companies from each other and tends to be a large part of how people choose where and who they buy from.\u201d<\/p>\n

It makes sense – whether it\u2019s thinking of a brand new strategy or a clever way to stay ahead of the competition, creative minds \u2013 and therefore creative businesses – are inventive ones. Those who think in a conventional fashion simply cannot see new solutions.<\/p>\n

Creating a creative culture<\/strong><\/p>\n

Encouraging more creativity in today\u2019s work culture is good for business \u2013 79% of Britain\u2019s bosses think so, according to our survey \u2013 as does Pete Mosley.<\/p>\n

\u201cPeople want to work in a stimulating environment where creativity is valued,\u201d he says. \u201cThey need to know that their ideas are likely to be listened to – if not, they\u00a0get bored and demotivated and the company suffers in the long run.\u201d<\/p>\n

To harness this creativity, almost 81% of business owners believe fostering a creative environment is highly important for employees – with popular methods including bringing new brainstorm methods to the office, allowing regular screen breaks and encouraging employees to spend time outdoors.<\/p>\n

Creativity across the sectors<\/strong><\/p>\n

Typical creative roles lean towards fields like design and marketing, but our research showed a wider demand for creative types in less obvious sectors. These included:<\/p>\n