{"id":32620,"date":"2016-10-25T09:10:57","date_gmt":"2016-10-25T08:10:57","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=32620"},"modified":"2022-04-13T21:22:14","modified_gmt":"2022-04-13T20:22:14","slug":"foster-creative-work-environment","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/business-marketing\/foster-creative-work-environment\/","title":{"rendered":"How to foster a creative work environment"},"content":{"rendered":"
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Pete Mosley wants to make the business world a more creative place \u2013 and we\u2019re totally on board. The author, speaker and advocate of creativity in business shares his thoughts on fostering a creative culture in the workplace.<\/em><\/h3>\n

There\u2019s a reason Google is idolised when it comes to company culture. The tech giant leads the way for creative workplaces \u2013 boasting enviable staff perks and championing employee happiness (it even employs a chief happiness officer<\/a>).<\/p>\n

But the bowling alleys, pool tables, and gaming areas aren\u2019t just there for the bragging rights. By creating breakout zones where staff can relax and chat, Google fires up its employees\u2019 creative juices \u2013 in turn, upping productivity and bettering itself as a company.<\/p>\n

Why is creativity at work so important? <\/strong><\/p>\n

Creativity is what makes each and every one of us different. The same goes for companies \u2013 without a creative approach to business and happy, forward-thinking staff, innovation is impossible and you\u2019ll fail to thrive.<\/p>\n

The average consumer is much more ‘brand aware’ these days – it tends to be a large part of how people choose where and who they buy from. People want to get to know, like and trust a company before they buy – and it’s the creative storytelling that goes with the product that can help clinch this.<\/p>\n

3 ways to foster a creative culture<\/strong><\/p>\n

Coming\u00a0up with good ideas is a deeply creative\u00a0thing – but it requires energy and commitment – so the encouragement of the business owner or management team is crucial.<\/p>\n

Creating an environment where people have time to think and play with ideas and be supported in doing so is equally important. There are lots of studies that support the value of time to think as opposed to time to work.<\/p>\n

Developing a work culture where ideas flow freely, where everyone on the team has a voice, challenges what\u2019s out there and reinvents the game will benefit every company. So how does this happen?<\/p>\n