{"id":46459,"date":"2018-12-10T10:36:26","date_gmt":"2018-12-10T10:36:26","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=46459"},"modified":"2019-06-26T08:36:05","modified_gmt":"2019-06-26T07:36:05","slug":"10-christmas-marketing-ideas","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/special-occasions\/10-christmas-marketing-ideas\/","title":{"rendered":"10 Christmas marketing ideas"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div>\r\n<p>Whether it\u2019s the giving of gifts or sharing a specially prepared meal, Christmas tends to bring out the big spenders. But creating a buzz around your products and services is more difficult at this time of the year \u2013 when every brand and business is clamouring for people\u2019s attention.<\/p>\r\n\r\n\r\n\r\n<p>Here are 10 marketing ideas to promote your business, products and services this Christmas.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><strong>1. Build some buzz with teasers<\/strong><\/h2>\r\n\r\n\r\n\r\n<p>The key to an effective campaign is keeping the \u2018Christmas creep\u2019 in moderation. If you\u2019re lining up a strong promotion, keep customers guessing with a few subtle hints about what you have planned during the period. Build some buzz around one big reveal such as a brand-new landing page, complete with special offers.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><strong>2. Create gift guides to keep people engaged <\/strong><\/h2>\r\n\r\n\r\n\r\n<p>Create user-focused gift guides that highlight the features and benefits of your products and services through well-written copy and clever design. Combine digital and paper versions to take the message of your key products and discount deals to your audience \u2013 whether through Google or the Royal Mail. <\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><strong>3. \u2018Pop-up\u2019 a promo area in store <\/strong><\/h2>\r\n\r\n\r\n\r\n<p>An experiential pop-up style area in-store can create buzz and attract customers to your key products. Have well-briefed members of staff on the stand to talk through key product benefits and answer questions. Order a <a href=\"https:\/\/www.solopress.com\/roller-banners\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"An experiential pop-up style area in-store can create buzz and attract customers to your key products. Have well-briefed members of staff on the stand to talk through key product benefits and answer questions. Order a roller banner display to draw customers\u2019 attention and match with some suitably attractive posters to keep customers on tenterhooks ahead of launch day.\r\n (opens in a new tab)\">roller banner<\/a> display to draw customers\u2019 attention and match with some suitably attractive <a href=\"https:\/\/www.solopress.com\/posters\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"An experiential pop-up style area in-store can create buzz and attract customers to your key products. Have well-briefed members of staff on the stand to talk through key product benefits and answer questions. Order a roller banner display to draw customers\u2019 attention and match with some suitably attractive posters to keep customers on tenterhooks ahead of launch day.\r\n (opens in a new tab)\">posters<\/a> to keep customers on tenterhooks ahead of launch day.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><strong>4. Turn heads with promotional packaging<\/strong><\/h2>\r\n\r\n\r\n\r\n<p>For the festive season, change up your packaging with custom printing. By adding tweaks to the usual colours on your packaging to something suitably seasonal, you can give customers a little taste of the festivities to come.<\/p>\r\n\r\n\r\n\r\n<p>To go the extra mile, add a personalised touch to every delivery. A handwritten note to thank customers, or a decorative <a href=\"https:\/\/www.solopress.com\/ribbon\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"To go the extra mile, add a personalised touch to every delivery. A handwritten note to thank customers, or a decorative customised ribbon, will be the icing on the Christmas cake.\r\n (opens in a new tab)\">customised ribbon<\/a>, will be the icing on the Christmas cake.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><strong>5. Tell customers your key dates <\/strong><\/h2>\r\n\r\n\r\n\r\n<p>As your orders pick up in the pre-Christmas rush, use a leaflet to tell customers the important dates this season, including your deadline for orders.<\/p>\r\n\r\n\r\n\r\n<p>Use this opportunity to make one final promotional push, perhaps by leveraging a special offer. Customers will appreciate being kept informed about the cut-off date for orders.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><strong>6. Entice your customers with deals<\/strong><\/h2>\r\n\r\n\r\n\r\n<p>Help build your customers\u2019 excitement and keep your business on their minds with deals throughout December. Keep these codes exclusive to those who sign up to your email newsletter, or offer them on your site for a limited time. <\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><strong>7. Distribute leaflets for all your offers<\/strong><\/h2>\r\n\r\n\r\n\r\n<p>This could be included as part of your gift guides or created separately. Either way, the two assets go hand in hand \u2013 the gift guide engages your customer with the reasons to believe in a certain product or service. Then the offers leaflet gives them a reason to buy now \u2013 when the two are combined the results can be compelling. <\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><strong>8. Reward your loyal customers<\/strong><\/h2>\r\n\r\n\r\n\r\n<p>As the year draws to a close, you may want to thank your customers, both new and old, for their support. With a tiered scheme you can offer new customers an incentive to shop with you and reward those who are already subscribed. This could be through different techniques, for example early access to your daily deals or rewards when they refer a friend or family member. <\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><strong>9. Create a social giveaway<\/strong><\/h2>\r\n\r\n\r\n\r\n<p>Christmas is the perfect season to give back to your customers. Devise a competition through social media to create a real buzz \u2013 it\u2019s a great way to boost your social following. Including a direct link to your website can also help generate sales and increase your brand awareness.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><strong>10. Bring it all together in a newsletter<\/strong><\/h2>\r\n\r\n\r\n\r\n<p>Be clever with all of the content you have created with an email newsletter than can bring everything together in one place. Create an email that\u2019s designed to reflect the user journey \u2013 present the guides next to the offers, with links to the page from which they can buy. Combine with non-promotional evergreen content that <em>isn\u2019t<\/em> trying to sell at all but is helping them to understand technologies or providing latest news related to what you do.<\/p>\r\n\r\n\r\n","protected":false},"excerpt":{"rendered":"<p>Whether it\u2019s the giving of gifts or sharing a specially prepared meal, Christmas tends to bring out the big spenders. But creating a buzz around your products and services is more difficult at this time of the year \u2013 when every brand and business is clamouring for people\u2019s attention. Here are 10 marketing ideas to [&hellip;]<\/p>\n","protected":false},"author":23,"featured_media":46465,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[553],"tags":[896],"class_list":{"0":"post-46459","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-special-occasions","8":"tag-christmas"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Christmas marketing ideas | Solopress<\/title>\n<meta name=\"description\" content=\"Create buzz around your products and services with 10 Christmas marketing tips. Get the ideas today.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.solopress.com\/blog\/special-occasions\/10-christmas-marketing-ideas\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Christmas marketing ideas | Solopress\" \/>\n<meta property=\"og:description\" content=\"Create buzz around your products and services with 10 Christmas marketing tips. 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