{"id":52336,"date":"2018-12-20T14:14:36","date_gmt":"2018-12-20T14:14:36","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=52336"},"modified":"2022-06-30T14:37:40","modified_gmt":"2022-06-30T13:37:40","slug":"how-to-write-a-leaflet","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/tutorials\/how-to-write-a-leaflet\/","title":{"rendered":"How to write a Leaflet"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div>\r\n<p><a href=\"https:\/\/www.solopress.com\/flyers-leaflets\/\">Business Leaflets<\/a>\u00a0can highlight the benefits of your latest product, promo or showpiece event \u2013 placing your message squarely in front of your audience.<\/p>\r\n\r\n\r\n\r\n<p>But what makes a Leaflet campaign successful? Clever content, succinct messaging and a solid tone of voice are all important. Explore how to write a Leaflet in six simple steps:<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><strong>Step 1: Establish your own tone of voice<\/strong><\/h2>\r\n\r\n\r\n\r\n<p>Tone of voice is summed up as the way in which a brand communicates with its customers and the wider world. All content you create \u2013 from press ads and blog posts to site copy and social media \u2013 must sound consistent in terms of words used, sentence structure, chattiness, cultural references etc.<\/p>\r\n\r\n\r\n\r\n<p>The most successful brands totally master tone of voice. Think about the way Apple, for example, speaks. Or the offbeat charm of Innocent smoothies \u2013 all Fruit Towers and the Banana Phone.<\/p>\r\n\r\n\r\n\r\n<p>Consider the language your target audience will be most receptive to and use this to pique their interest with convincing and compelling wording that\u2019s true to your brand.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><strong>Step 2: Create eye-catching headlines<\/strong><\/h2>\r\n\r\n\r\n\r\n<p>We are bombarded with hundreds of marketing messages every day. So how can your message rise above the background noise?<\/p>\r\n\r\n\r\n\r\n<p>Grab the attention of your audience with a headline that\u2019s catchy, relevant, and benefit-led. One key tip is to place the main benefit of whatever you\u2019re advertising in the headline, surrounded by supporting language. This is called benefit-led. For example:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>Sale:<\/strong> lead with the offer itself<\/li>\r\n<li><strong>Event:<\/strong> use the details of where and when<\/li>\r\n<li><strong>Product:<\/strong> focus on the main benefit<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><strong>Step 3: Focus on the USPs<\/strong><\/h2>\r\n\r\n\r\n\r\n<p>Position them in prominent places in an eye-catching way within your Leaflet design. Numbered lists and bullet points are a brilliant way of clearly highlighting the take-home points of your Leaflet \u2013 and grouping additional USPs. Your new phone has more to shout about than its new screen, after all.<\/p>\r\n\r\n\r\n\r\n<p>Build your Leaflet around these features, and translate them into lifestyle benefits. Say, for example, you\u2019re selling a smartphone that offers a better screen than others. You don\u2019t simply say \u2018it has a better screen\u2019.<\/p>\r\n\r\n\r\n\r\n<p>You say something like: \u2018Netflix on your phone looks as sharp as on your TV with the screen on the\u2026\u2019 Turn features into benefits.<\/p>\r\n\r\n\r\n\r\n<p>Position them in prominent places in an eye-catching way within your <a href=\"https:\/\/www.solopress.com\/blog\/tutorials\/how-to-design-flyers-and-leaflets\/\">Leaflet design<\/a>. Numbered lists and bullet points are a brilliant way of clearly highlighting the take-home points of your Leaflet \u2013 and grouping additional USPs. Your new phone has more to shout about than its new screen, after all.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><strong>Step 4: Include key details<\/strong><\/h2>\r\n\r\n\r\n\r\n<p>The essentials of your promotion must be included in your Leaflet structure. News stories, for example, are always written to cover the who, what, when, where, why and how. And your Leaflet should follow the same principle.<\/p>\r\n\r\n\r\n\r\n<p>Company contact details, event dates, locations, product prices and promotional discounts are all vital. They\u2019re the snippets of information your readers need to act upon the call to action within your Leaflet.<\/p>\r\n\r\n\r\n\r\n<p>While the title takes precedence for drawing in the reader, these nuggets of information will help to guide them towards your desired action.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><strong>Step 5: Get straight to the point<\/strong><\/h2>\r\n\r\n\r\n\r\n<p>Keep it concise when you\u2019re listing important information related to your promotion. Be expressive, but also ensure what you\u2019re saying is pertinent.<\/p>\r\n\r\n\r\n\r\n<p>Plainly outline what you\u2019re offering and speak directly to the customer. You\u2019re trying to persuade them to call, email, scan a <a href=\"https:\/\/www.solopress.com\/blog\/business-marketing\/theyre-back-a-marketers-guide-to-cracking-the-qr-code\/\">QR code<\/a> or visit the website, so talk to them using language such as \u201cyou\u201d and \u201cyou\u2019re\u201d.<\/p>\r\n\r\n\r\n\r\n<p>Emphasise the benefits they\u2019ll receive from whatever you\u2019re advertising and feed their hunger to learn more about it by being descriptive.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><strong>Step 6: Finish with a call to action<\/strong><\/h2>\r\n\r\n\r\n\r\n<p>What is the <a href=\"https:\/\/www.solopress.com\/blog\/business-marketing\/what-is-a-leaflet-10-essential-questions-about-leaflets\/\">purpose of the Leaflet<\/a>? Prompt potential customers to act upon your marketing materials by including a clear call to action, which signposts exactly what they need to do next to\u2026<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Take advantage of your offer<\/li>\r\n<li>Find out more about the product<\/li>\r\n<li>Book tickets for your event<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p>Whatever action you want them to take, be clear. The most effective Leaflet writing examples use plain English and don\u2019t confuse with flowery language or metaphor.<\/p>\r\n\r\n\r\n\r\n<p>Phrases such as \u201cVisit our website at\u2026\u201d \u201cDiscover more by joining us on\u2026\u201d and \u201cExplore our range at\u2026\u201d are perfect examples of CTAs that are expressive and lead the reader to the next point.<\/p>\r\n\r\n\r\n\r\n<p>A strong CTA can make the difference in your Leaflet campaign being a success.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><strong>Leaflet writing: Do\u2019s and don\u2019ts<\/strong><\/h2>\r\n\r\n\r\n\r\n<p><strong>Do&#8217;s:<\/strong><\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>Do<\/strong> use short, snappy sentences to keep the reader\u2019s attention<\/li>\r\n<li><strong>Do<\/strong> showcase your credibility by including awards won or qualifications<\/li>\r\n<li><strong>Do<\/strong> use persuasive language<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p><strong>Don&#8217;ts:<\/strong><\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>Don\u2019t<\/strong> overload the reader with a lot of information<\/li>\r\n<li><strong>Don\u2019t <\/strong>waste the back page \u2013 print on both sides<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p>When you print Leaflets with Solopress, you can be sure of a high-quality product that hits your design goals. Simply upload your artwork using our online <a href=\"https:\/\/www.solopress.com\/free-artwork-templates\/flyers-leaflets\/\">Leaflet template<\/a> and we\u2019ll handle the printing using vibrant colours.<\/p>\r\n\r\n\r\n","protected":false},"excerpt":{"rendered":"<p>Business Leaflets\u00a0can highlight the benefits of your latest product, promo or showpiece event \u2013 placing your message squarely in front of your audience. But what makes a Leaflet campaign successful? Clever content, succinct messaging and a solid tone of voice are all important. Explore how to write a Leaflet in six simple steps: Step 1: [&hellip;]<\/p>\n","protected":false},"author":23,"featured_media":52348,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[555],"tags":[634],"class_list":{"0":"post-52336","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-tutorials","8":"tag-flyers-leaflets"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Write a Leaflet Effectively - Solopress UK<\/title>\n<meta name=\"description\" content=\"Effectively share the message of your next campaign by learning how to write a Leaflet with our six-step guide \u2013 with helpful dos and don\u2019ts.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.solopress.com\/blog\/tutorials\/how-to-write-a-leaflet\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Write a Leaflet Effectively - Solopress UK\" \/>\n<meta property=\"og:description\" content=\"Effectively share the message of your next campaign by learning how to write a Leaflet with our six-step guide \u2013 with helpful dos and don\u2019ts.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.solopress.com\/blog\/tutorials\/how-to-write-a-leaflet\/\" \/>\n<meta property=\"og:site_name\" content=\"The Latest Print and Design News | Solopress\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Solopress\" \/>\n<meta property=\"article:published_time\" content=\"2018-12-20T14:14:36+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-06-30T13:37:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2018\/12\/How-to-Write-a-Leaflet.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Solopress\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@solopress\" \/>\n<meta name=\"twitter:site\" content=\"@solopress\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Solopress\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/tutorials\\\/how-to-write-a-leaflet\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/tutorials\\\/how-to-write-a-leaflet\\\/\"},\"author\":{\"name\":\"Solopress\",\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/#\\\/schema\\\/person\\\/f8531403c74fe1b3ef14bcaeec1c8c41\"},\"headline\":\"How to write a Leaflet\",\"datePublished\":\"2018-12-20T14:14:36+00:00\",\"dateModified\":\"2022-06-30T13:37:40+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/tutorials\\\/how-to-write-a-leaflet\\\/\"},\"wordCount\":841,\"commentCount\":2,\"publisher\":{\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/tutorials\\\/how-to-write-a-leaflet\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/wp-content\\\/uploads\\\/2018\\\/12\\\/How-to-Write-a-Leaflet.jpg\",\"keywords\":[\"Flyers &amp; Leaflets\"],\"articleSection\":[\"Design Tutorials\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.solopress.com\\\/blog\\\/tutorials\\\/how-to-write-a-leaflet\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/tutorials\\\/how-to-write-a-leaflet\\\/\",\"url\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/tutorials\\\/how-to-write-a-leaflet\\\/\",\"name\":\"How to Write a Leaflet Effectively - Solopress UK\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/tutorials\\\/how-to-write-a-leaflet\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/tutorials\\\/how-to-write-a-leaflet\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/wp-content\\\/uploads\\\/2018\\\/12\\\/How-to-Write-a-Leaflet.jpg\",\"datePublished\":\"2018-12-20T14:14:36+00:00\",\"dateModified\":\"2022-06-30T13:37:40+00:00\",\"description\":\"Effectively share the message of your next campaign by learning how to write a Leaflet with our six-step guide \u2013 with helpful dos and don\u2019ts.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/tutorials\\\/how-to-write-a-leaflet\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.solopress.com\\\/blog\\\/tutorials\\\/how-to-write-a-leaflet\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/tutorials\\\/how-to-write-a-leaflet\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/wp-content\\\/uploads\\\/2018\\\/12\\\/How-to-Write-a-Leaflet.jpg\",\"contentUrl\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/wp-content\\\/uploads\\\/2018\\\/12\\\/How-to-Write-a-Leaflet.jpg\",\"width\":900,\"height\":675,\"caption\":\"Writing a Leaflet\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/tutorials\\\/how-to-write-a-leaflet\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Blog\",\"item\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How to write a Leaflet\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/\",\"name\":\"The Latest Print and Design News | Solopress\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/#organization\",\"name\":\"Solopress\",\"url\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/wp-content\\\/uploads\\\/2017\\\/06\\\/solopress-logo-no-tagline@2x.png\",\"contentUrl\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/wp-content\\\/uploads\\\/2017\\\/06\\\/solopress-logo-no-tagline@2x.png\",\"width\":428,\"height\":88,\"caption\":\"Solopress\"},\"image\":{\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/Solopress\",\"https:\\\/\\\/x.com\\\/solopress\",\"https:\\\/\\\/instagram.com\\\/solopress\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/solopress\",\"https:\\\/\\\/uk.pinterest.com\\\/solopress\\\/\",\"https:\\\/\\\/www.youtube.com\\\/user\\\/solopress\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/#\\\/schema\\\/person\\\/f8531403c74fe1b3ef14bcaeec1c8c41\",\"name\":\"Solopress\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/5012622dc5386d65dcc9cba9677e1adb69a824f7e61d6885446076b73d0a2544?s=96&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/5012622dc5386d65dcc9cba9677e1adb69a824f7e61d6885446076b73d0a2544?s=96&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/5012622dc5386d65dcc9cba9677e1adb69a824f7e61d6885446076b73d0a2544?s=96&r=g\",\"caption\":\"Solopress\"},\"sameAs\":[\"https:\\\/\\\/www.solopress.com\\\/\"],\"url\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/author\\\/solopress\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How to Write a Leaflet Effectively - Solopress UK","description":"Effectively share the message of your next campaign by learning how to write a Leaflet with our six-step guide \u2013 with helpful dos and don\u2019ts.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.solopress.com\/blog\/tutorials\/how-to-write-a-leaflet\/","og_locale":"en_GB","og_type":"article","og_title":"How to Write a Leaflet Effectively - Solopress UK","og_description":"Effectively share the message of your next campaign by learning how to write a Leaflet with our six-step guide \u2013 with helpful dos and don\u2019ts.","og_url":"https:\/\/www.solopress.com\/blog\/tutorials\/how-to-write-a-leaflet\/","og_site_name":"The Latest Print and Design News | Solopress","article_publisher":"https:\/\/www.facebook.com\/Solopress","article_published_time":"2018-12-20T14:14:36+00:00","article_modified_time":"2022-06-30T13:37:40+00:00","og_image":[{"width":900,"height":675,"url":"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2018\/12\/How-to-Write-a-Leaflet.jpg","type":"image\/jpeg"}],"author":"Solopress","twitter_card":"summary_large_image","twitter_creator":"@solopress","twitter_site":"@solopress","twitter_misc":{"Written by":"Solopress","Estimated reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.solopress.com\/blog\/tutorials\/how-to-write-a-leaflet\/#article","isPartOf":{"@id":"https:\/\/www.solopress.com\/blog\/tutorials\/how-to-write-a-leaflet\/"},"author":{"name":"Solopress","@id":"https:\/\/www.solopress.com\/blog\/#\/schema\/person\/f8531403c74fe1b3ef14bcaeec1c8c41"},"headline":"How to write a Leaflet","datePublished":"2018-12-20T14:14:36+00:00","dateModified":"2022-06-30T13:37:40+00:00","mainEntityOfPage":{"@id":"https:\/\/www.solopress.com\/blog\/tutorials\/how-to-write-a-leaflet\/"},"wordCount":841,"commentCount":2,"publisher":{"@id":"https:\/\/www.solopress.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.solopress.com\/blog\/tutorials\/how-to-write-a-leaflet\/#primaryimage"},"thumbnailUrl":"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2018\/12\/How-to-Write-a-Leaflet.jpg","keywords":["Flyers &amp; Leaflets"],"articleSection":["Design Tutorials"],"inLanguage":"en-GB","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.solopress.com\/blog\/tutorials\/how-to-write-a-leaflet\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.solopress.com\/blog\/tutorials\/how-to-write-a-leaflet\/","url":"https:\/\/www.solopress.com\/blog\/tutorials\/how-to-write-a-leaflet\/","name":"How to Write a Leaflet Effectively - Solopress UK","isPartOf":{"@id":"https:\/\/www.solopress.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.solopress.com\/blog\/tutorials\/how-to-write-a-leaflet\/#primaryimage"},"image":{"@id":"https:\/\/www.solopress.com\/blog\/tutorials\/how-to-write-a-leaflet\/#primaryimage"},"thumbnailUrl":"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2018\/12\/How-to-Write-a-Leaflet.jpg","datePublished":"2018-12-20T14:14:36+00:00","dateModified":"2022-06-30T13:37:40+00:00","description":"Effectively share the message of your next campaign by learning how to write a Leaflet with our six-step guide \u2013 with helpful dos and don\u2019ts.","breadcrumb":{"@id":"https:\/\/www.solopress.com\/blog\/tutorials\/how-to-write-a-leaflet\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.solopress.com\/blog\/tutorials\/how-to-write-a-leaflet\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.solopress.com\/blog\/tutorials\/how-to-write-a-leaflet\/#primaryimage","url":"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2018\/12\/How-to-Write-a-Leaflet.jpg","contentUrl":"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2018\/12\/How-to-Write-a-Leaflet.jpg","width":900,"height":675,"caption":"Writing a Leaflet"},{"@type":"BreadcrumbList","@id":"https:\/\/www.solopress.com\/blog\/tutorials\/how-to-write-a-leaflet\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Blog","item":"https:\/\/www.solopress.com\/blog\/"},{"@type":"ListItem","position":2,"name":"How to write a Leaflet"}]},{"@type":"WebSite","@id":"https:\/\/www.solopress.com\/blog\/#website","url":"https:\/\/www.solopress.com\/blog\/","name":"The Latest Print and Design News | Solopress","description":"","publisher":{"@id":"https:\/\/www.solopress.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.solopress.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/www.solopress.com\/blog\/#organization","name":"Solopress","url":"https:\/\/www.solopress.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.solopress.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2017\/06\/solopress-logo-no-tagline@2x.png","contentUrl":"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2017\/06\/solopress-logo-no-tagline@2x.png","width":428,"height":88,"caption":"Solopress"},"image":{"@id":"https:\/\/www.solopress.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Solopress","https:\/\/x.com\/solopress","https:\/\/instagram.com\/solopress\/","https:\/\/www.linkedin.com\/company\/solopress","https:\/\/uk.pinterest.com\/solopress\/","https:\/\/www.youtube.com\/user\/solopress"]},{"@type":"Person","@id":"https:\/\/www.solopress.com\/blog\/#\/schema\/person\/f8531403c74fe1b3ef14bcaeec1c8c41","name":"Solopress","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/secure.gravatar.com\/avatar\/5012622dc5386d65dcc9cba9677e1adb69a824f7e61d6885446076b73d0a2544?s=96&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/5012622dc5386d65dcc9cba9677e1adb69a824f7e61d6885446076b73d0a2544?s=96&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5012622dc5386d65dcc9cba9677e1adb69a824f7e61d6885446076b73d0a2544?s=96&r=g","caption":"Solopress"},"sameAs":["https:\/\/www.solopress.com\/"],"url":"https:\/\/www.solopress.com\/blog\/author\/solopress\/"}]}},"jetpack_featured_media_url":"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2018\/12\/How-to-Write-a-Leaflet.jpg","_links":{"self":[{"href":"https:\/\/www.solopress.com\/blog\/wp-json\/wp\/v2\/posts\/52336","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.solopress.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.solopress.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.solopress.com\/blog\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/www.solopress.com\/blog\/wp-json\/wp\/v2\/comments?post=52336"}],"version-history":[{"count":5,"href":"https:\/\/www.solopress.com\/blog\/wp-json\/wp\/v2\/posts\/52336\/revisions"}],"predecessor-version":[{"id":72523,"href":"https:\/\/www.solopress.com\/blog\/wp-json\/wp\/v2\/posts\/52336\/revisions\/72523"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.solopress.com\/blog\/wp-json\/wp\/v2\/media\/52348"}],"wp:attachment":[{"href":"https:\/\/www.solopress.com\/blog\/wp-json\/wp\/v2\/media?parent=52336"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.solopress.com\/blog\/wp-json\/wp\/v2\/categories?post=52336"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.solopress.com\/blog\/wp-json\/wp\/v2\/tags?post=52336"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}