{"id":5428,"date":"2012-10-18T12:13:23","date_gmt":"2012-10-18T11:13:23","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=5428"},"modified":"2020-02-26T16:45:21","modified_gmt":"2020-02-26T16:45:21","slug":"design-insight-the-most-shocking-anti-smoking-posters-ever-made","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/print-inspiration\/design-insight-the-most-shocking-anti-smoking-posters-ever-made\/","title":{"rendered":"The most shocking anti-smoking posters ever made"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div><p><!--more--><\/p>\n<h3><em>In the first in our new series of Design Insight blog articles, Solopress examine the most shocking anti-smoking posters ever made&#8230;<\/em><\/h3>\n<p>How are you coping now that we\u2019re just over half-way through Stoptober, this month\u2019s NHS backed challenge to quit smoking? Hang on in there and don\u2019t give into the temptation of tobacco or your need for nicotine, because medical research shows that people who initially stop smoking for 28 days are a massive 5 times more likely to stay smoke free in the long-term. It\u2019s a terrifying statistic that smoking accounts for over 100,000 deaths in the UK alone &#8211; and half of all long-term smokers will die prematurely from a smoking disease.<\/p>\n<p>Does extreme or disturbing advertising also help people to stop smoking? Here\u2019s our pick of the 5 most shocking anti-smoking posters of all time:<\/p>\n<h2>5. \u201cHooked\u201d<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-5430\" title=\"\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2012\/10\/solopress-design-insight-anti-smoking-poster-nhs-hooked.jpg\" alt=\"Solopress Design Insight NHS hooked anti smoking poster\" width=\"650\" height=\"325\" \/><\/p>\n<pre>Image source: The Inspiration Room<\/pre>\n<p>This controversial NHS campaign from 2007 &#8211; showing images of smokers literally \u2018hooked\u2019 on fish hooks by their addiction to smoking &#8211; featured on TV, billboards, newspapers, magazines, online adverts and elsewhere. While the poster adverts stayed with the raw imagery, the TV ads also showed a positive side, with the smokers eventually able to unhook themselves from their addictive habit. It was one of the most famous advertising campaigns during the entire year, attracting a whopping 90% awareness among smokers and the highest ever volume of response from any anti-smoking campaign previously run by the Department of Health. That probably helps explain why the Advertising Standards Authority also received 774 complaints about its distressing and offensive content. The ASA upheld part of the complaint and banned the posters near schools as they were deemed unsuitable for viewing by young children. Nevertheless, the NHS had the last laugh. As well as the campaign\u2019s phenomenal success amongst its target audience, \u201cHooked\u201d went on to win Marketing Week\u2019s Best Campaign of the Year award in 2008.<\/p>\n<p>Read more:<br \/>\n<a title=\"http:\/\/news.bbc.co.uk\/1\/hi\/uk\/6658335.stm\" href=\"http:\/\/news.bbc.co.uk\/1\/hi\/uk\/6658335.stm\" target=\"_blank\" rel=\"noopener noreferrer\">Hooked smoking ads &#8216;broke rules&#8217;<\/a><\/p>\n<h2>4. &#8220;Fumer, C&#8217;est Etre L&#8217;Esclave Du Tabac&#8221;<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-5432\" title=\"\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2012\/10\/solopress-design-insight-anti-smoking-poster-oral-sex-spoof.jpg\" alt=\"Solopress Design Insight oral sex spoof anti smoking poster\" width=\"600\" height=\"349\" \/><\/p>\n<pre>Image source: Digital Journal<\/pre>\n<p>Roughly translated as \u201csmoking is to be the slave of tobacco\u201d, these provocative anti-smoking posters &#8211; with the obvious sexual connotation of a teenage boy and girl performing oral sex on an older man &#8211; caused quite an uproar in 2010. Shown in bars, clubs and newspapers across France, the ads were produced on behalf of Les Droits des Non-Fumeurs (The Rights of Non-Smokers) campaign group. The DNF campaign\u2019s president, G\u00e9rard Audureau, was quoted in The Independent newspaper as saying that young people think that they are immortal, and the fear of sexual exploitation worries them far more than illness. At the time, other French campaigners such as feminist pressure group Chiennes de Garde (Guard Bitches) vehemently disagreed with the use of images implying underage sex, even though the adverts were on behalf of a good cause like anti-smoking. While these are striking poster artwork, created by the French BDDP et Fils ad agency, it\u2019s difficult for most of us to make the jump between oral sex and smoking.<\/p>\n<p>Read more:<br \/>\n<a title=\"http:\/\/digitaljournal.com\/article\/288049\" href=\"http:\/\/www.digitaljournal.com\/article\/288049\" target=\"_blank\" rel=\"noopener noreferrer\">French anti-smoking poster links habit to performing oral sex<\/a><\/p>\n<h2>3. \u201cFight Back\u201d<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-5434\" title=\"\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2012\/10\/solopress-design-insight-anti-smoking-poster-nhs-gbh.jpg\" alt=\"Solopress Design Insight NHS GBH anti smoking poster\" width=\"468\" height=\"234\" \/><\/p>\n<pre>Image source: Osocio<\/pre>\n<p>Aimed at men who smoke, the Fight Back campaign was launched by NHS Birmingham East and North in 2009. It featured hard hitting images of bloodied, beaten up men with taglines like \u201cSmoking. GBH to your Insides\u201d and \u201cCigarettes attack you. But in ways you don\u2019t always see\u201d. Posters and leaflets were seen and distributed at shopping centres, match days at Aston Villa and Birmingham City football clubs, and more than 900 other local venues. These were backed up by a short video, made by celebrity photographer Rankin and co-director Chris Cottam, which was posted on YouTube. \u201cPeople have been seeing stop smoking ads all their lives and everyone knows it\u2019s bad for them. It\u2019s old news. Unless we give people a new perspective on it, they\u2019re not going to take any notice,\u201d explains Joanna Mawtus, creative director of Dr Foster, the company behind the ads. \u201cWe think this idea does that. It\u2019s quite shocking, but then so is the damage smoking causes.\u201d As a result of this award-winning campaign, the rate of people quitting smoking in the city increased by an incredible 67%.<\/p>\n<p>Read more:<br \/>\n<a title=\"http:\/\/www.guardian.co.uk\/media\/2009\/sep\/21\/rankin-nhs-viral-ad\" href=\"https:\/\/www.theguardian.com\/media\/2009\/sep\/21\/rankin-nhs-viral-ad\" target=\"_blank\" rel=\"noopener noreferrer\"> Birmingham NHS Trust launches Rankin anti-smoking viral ad<\/a><\/p>\n<h2>2. \u201cBrown\u201d<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-5437\" title=\"\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2012\/10\/solopress-design-insight-anti-smoking-poster-chile-passive.jpg\" alt=\"Solopress Design Insight Chile Passive anti smoking poster\" width=\"390\" height=\"650\" \/><\/p>\n<pre>Image source: Wallpaper4free<\/pre>\n<p>The simply titled \u201cBrown\u201d was part of 2008\u2019s anti-smoking campaign by CONAC (Chilean Corporation Against Cancer) that showed images of children in distress, in an attempt to warn people about the dangers of passive smoking. Its tagline reads: \u201cSmoking isn\u2019t just suicide. It\u2019s murder.\u201d The advertising agency Draft FCB took no prisoners with these ads, the imagery is brutal. Although some viewers have observed that the child looks like he is throwing a tantrum, not suffocating from smoke. What do you think?<\/p>\n<h2>1. \u201cMouth Cancer\u201d<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-5438\" title=\"\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2012\/10\/solopress-design-insight-anti-smoking-poster-mouth-cancer.jpg\" alt=\"Solopress Design Insight mouth cancer anti smoking poster\" width=\"290\" height=\"163\" \/><\/p>\n<pre>Image source: World Lung Foundation<\/pre>\n<p>As the most extreme and disturbing photograph in our gruesome selection of anti-smoking shockers, we\u2019ve deliberately reduced the size of this \u2018Smoking Causes Mouth and Throat Cancer\u2019 ad for you. The Australian government started placing graphic health warnings like this one, along with a Quitline telephone number, on the cigarette packs themselves in 2006. This upsetting photo made many smokers, and non-smokers, think about the possibility of getting mouth and throat cancer. It\u2019s easy to see why it worked. Carrying on smoking and your mouth could end up looking like this, is a compelling argument to immediately quit the demon death sticks. Australia\u2019s Graphic Health Warnings campaign also included TV, billboards and Internet ads. An evaluation of the campaign\u2019s effectiveness was undertaken in 2008 and the \u201cgross\u201d mouth cancer image was of particular concern to young people, aged 15 to 24 years, in the follow-up study. If that girl in the Katy Perry song sported a nasty set of nashers like this, we\u2019re not sure if the singer would have liked that girl-on-girl kiss quite so much!<\/p>\n<p>Read more:<br \/>\n<a title=\"http:\/\/www.quitnow.gov.au\/internet\/quitnow\/publishing.nsf\/Content\/warnings-lp\" href=\"https:\/\/beta.health.gov.au\/health-topics\/smoking-and-tobacco\/how-to-quit-smoking?utm_source=quitnow.gov.au&amp;utm_medium=redirect&amp;utm_campaign=digital_transformation\" target=\"_blank\" rel=\"noopener noreferrer\">Health Warnings Campaign (2006)<\/a><\/p>\n<h2><strong>Expert Design Opinion<\/strong><\/h2>\n<p>\u201cA memorable anti-smoking <a href=\"https:\/\/www.solopress.com\/posters\/\">poster<\/a> gets the message across without needing any copy, just a striking image to say it all. The ones in our Top 5 all have the shock value and they grab your attention straight away by using your own imagination. It\u2019s clever advertising, simple and to the point,\u201d says Julie Simpkins, one of the professional graphic designers at Solopress&#8217; in-house design studio. \u201cOne I&#8217;m not so keen on, however, is the &#8216;Smoking Batters You Inside&#8217; poster. The image to me doesn&#8217;t immediately show the point of the advert, copy is needed to explain the reason for the battered face. The image doesn&#8217;t seem to be as relevant.\u201d<\/p>\n<h2>Want to quit smoking?<\/h2>\n<p>It\u2019s not too late. Stub out that ciggie and stop smoking now. The <a href=\"https:\/\/www.nhs.uk\/oneyou\/for-your-body\/quit-smoking\/stoptober\/\">Stoptober website<\/a>\u00a0has all the resources to help you quit smoking, including expert advice, daily motivational text messages, a smartphone app and support from other ex-smokers.<!--\/codes_iframe--><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":23,"featured_media":5430,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[544],"tags":[805],"class_list":{"0":"post-5428","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-print-inspiration","8":"tag-posters"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Most Shocking Anti-Smoking Posters Ever Made | Solopress<\/title>\n<meta name=\"description\" content=\"Stoptober: How do I stop smoking? 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