{"id":56498,"date":"2019-04-30T12:14:25","date_gmt":"2019-04-30T11:14:25","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=56498"},"modified":"2021-06-24T16:15:53","modified_gmt":"2021-06-24T15:15:53","slug":"why-print-matters-for-political-campaigns","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/business-marketing\/why-print-matters-for-political-campaigns\/","title":{"rendered":"Why print matters for political campaigns"},"content":{"rendered":"
<\/div>

Think of political campaigns. What images spring to mind? Crowds of people waving placards? Local councillors knocking on your door? Huge posters emblazoned with manifesto messages \u2013 such as Barack Obama\u2019s famous \u2018Hope\u2019 poster\u2026<\/p>\n

Why do we remember such things? These iconic images fill our newspapers and TV screens, our billboards and buses<\/strong>. They become the very fabric of our social and cultural history. From Brexit today, to Barack Obama yesterday.<\/p>\n

The one constant of all this? Print.<\/p>\n

Digital is hugely important to political campaigning. But with print you can create something tangible<\/strong> \u2013 something your supporters can hold over their heads or pin in their windows.<\/p>\n

Explore this and other advantages of offline marketing \u2013 informed by creative experts, Professor of the Creative Industries Phil Cleaver, and Radim Malinic, creative director at Brand Nu.<\/p>\n

Or dive straight into our dedicated election printing page<\/a> today.<\/p>\n

Show your commitment with leaflets<\/strong><\/h2>\n

Local councillors regularly hand-deliver printed leaflets<\/a> within their ward, to keep residents informed about what they\u2019ve been doing – both in the run up to an election and throughout the year. This shows they\u2019re active in the community all-year-round. Hand-delivering leaflets<\/strong> also provides the chance to speak with voters.<\/p>\n

More impactful than unopened emails<\/strong><\/h2>\n

A leaflet dropping through the door can have a much greater impact than an unopened email. Someone will at least pick it up from the floor. Get the design and content right and hopefully they\u2019ll read the leaflet<\/strong> to find out more about your campaign.<\/p>\n

People can hold and feel it <\/strong><\/h2>\n

Someone holding your leaflet will see the effort that has gone into designing, printing and delivering it. Be sure to invest time in producing something with quality<\/strong> \u2013 it will say a lot about your party.<\/p>\n

\u201cWinning the trust of the people with an authentic presentation of your politics is now a vital endeavour for any party,\u201d says Phil Cleaver.<\/p>\n

How to distribute leaflets \u2013 our guide<\/a><\/p>\n

Create presence through posters <\/strong><\/h2>\n

We\u2019ve already mentioned the importance of posters<\/a> to political campaigning \u2013 and the impact of one in particular: Barack Obama\u2019s Hope poster.<\/p>\n

The Obama poster captured the imagination<\/strong> of millions of people in 2008 and helped him rise to power \u2013 becoming a cultural phenomenon along the way.<\/p>\n

They may not become a cultural phenomenon. But at a local level, posters can really help keep the name, face, and messages of your election campaign in people\u2019s minds in the run up to the vote.<\/p>\n

Around election time, posters are not only put up in the relevant constituency, but also posted to supporters<\/strong> \u00a0to display them in their window.<\/p>\n

Combine print and digital to create a buzz<\/strong><\/h2>\n

Digital has completely transformed the landscape of political campaigning. We\u2019re not in any way denying that. But to get the maximum impact, print and digital should be combined.<\/p>\n

You need to be everywhere, so you\u2019re in everyone\u2019s mind all the time,\u201d says Radim Malinic.<\/p>\n

Only by harnessing the power of both print and digital can you effectively do this.<\/p>\n

Let\u2019s look again at the Obama poster. This started life in print \u2013 created by LA artist Shepard Fairey<\/a>. It appeared on T-shirts, mugs and of course posters.<\/p>\n

But it only realised its true potential when shared online, going viral and becoming a cultural phenomenon.<\/p>\n

\u201cIt\u2019s important that posters are designed with the digital world in mind,\u201d says Phil Cleaver.<\/p>\n

\u201cSharing on social media is incredibly important for political campaigns, and to remain consistent it\u2019s best that the same design is used both online and as physical posters.\u201d<\/p>\n

Boost your brand visibility<\/strong><\/h2>\n

Political parties are essentially brands. The aim of every brand is to increase visibility, boost sales and dominate the market. Aside from sales, political campaigns have the same goals and print can help to achieve them.<\/p>\n

At rallies and campaign events<\/strong>, physical printed materials like wide roller banners<\/a> and signs are always present. These instantly identify with people and TV cameras can pick up the more creative, eye-catching designs – while photos and videos sometimes go viral online.<\/p>\n

A more subtle approach is handing out business cards<\/a> at networking and community events. These can be branded with party colours and information, so people can get in touch to find out more.<\/p>\n

Once again, a business card must be physically thrown away and will most likely end up on a pin board or on someone\u2019s in-tray<\/strong> \u2013 always in reach. That\u2019s more than can be said for a deleted email.<\/p>\n

Consistency is key to make an impact<\/strong><\/h2>\n

We have talked about different methods of reaching out to your audience. From business cards and posters, to leaflets and even social media posts.<\/p>\n

There\u2019s a lot going on here, and consistency is key.<\/p>\n

Phil Cleaver says creating a familiar style<\/strong> across all assets is crucial for creating authenticity. \u201cPeople are more likely to trust something that feels cohesive,\u201d he explains.<\/p>\n

Ready to get started?<\/strong><\/h2>\n

At Solopress, we print posters, flyers, banners and signs \u2013 all with free UK standard delivery. Find everything you need at our dedicated election printing page<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Think of political campaigns. What images spring to mind? Crowds of people waving placards? Local councillors knocking on your door? Huge posters emblazoned with manifesto messages \u2013 such as Barack Obama\u2019s famous \u2018Hope\u2019 poster\u2026 Why do we remember such things? These iconic images fill our newspapers and TV screens, our billboards and buses. They become […]<\/p>\n","protected":false},"author":23,"featured_media":56522,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[547],"tags":[],"class_list":{"0":"post-56498","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business-marketing"},"acf":[],"yoast_head":"\nWhy Print Matters For Political Campaigns | Solopress<\/title>\n<meta name=\"description\" content=\"Political parties have embraced digital. 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