{"id":61148,"date":"2019-07-11T08:30:15","date_gmt":"2019-07-11T07:30:15","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=61148"},"modified":"2020-09-24T11:29:44","modified_gmt":"2020-09-24T10:29:44","slug":"10-steps-to-flyers-and-leaflets-that-earn-business","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/business-marketing\/10-steps-to-flyers-and-leaflets-that-earn-business\/","title":{"rendered":"10 steps to flyers and leaflets that earn business"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div><p>In today\u2019s world of social media, leaflets and flyers may seem a little \u2018old hat\u2019 for promoting your company, but when it comes to getting the word out, they can still be very effective. If you do it right, that is.<\/p>\n<p>Here, in 10 easy-to-follow steps, you\u2019ll learn how creating leaflets and flyers can help generate business in a way online promotion just can\u2019t match.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>1. Choose a message<\/strong><\/h2>\n<p>Before you even think about working on the design, you need to know what it is you want to publicise. Do you want your flyer or leaflet to give a brief overview of your business? Do you want it to sell a specific service, or advertise a special offer or event? Knowing what you want to say is key to designing the perfect leaflet or flyer.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>2. Identify your audience<\/strong><\/h2>\n<p>Consider who the leaflet is being aimed at. You should bear in mind:<\/p>\n<ul>\n<li><strong>Where the audience is from<\/strong> \u2013 local, regional, national or global?<\/li>\n<li><strong>Interests<\/strong> \u2013 what particular niche are you targeting?<\/li>\n<li><strong>Needs<\/strong> \u2013 what would the reader look to learn from the hand-out? Information? Contact details?<\/li>\n<li><strong>Accessibility<\/strong> \u2013 do some readers have specific needs around colour schemes, text spacing, and fonts?<\/li>\n<li><strong>Information format<\/strong> \u2013 paragraphs, bullet points, images, or a bit of everything?<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2><strong>3. Leaflet or flyer?<\/strong><\/h2>\n<p><a href=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2019\/06\/10-steps-to-flyers-and-leaflets-1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-61151\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2019\/06\/10-steps-to-flyers-and-leaflets-1.jpg\" alt=\"Selection of Leaflets\" width=\"900\" height=\"216\" \/><\/a><\/p>\n<p>Next, you need to know how much you want to say. This will determine whether a flyer (which is a sheet of single- or double-sided paper) or leaflet (generally a piece of folded double-sided paper) is the right vehicle for your message, and what size you should go for. You should know that:<\/p>\n<ul>\n<li>Flyers are best for impact \u2013 they\u2019re a great medium for grabbing attention in one shot. Think events, sales, and advertising specific, standalone services.<\/li>\n<li>Leaflets are ideal for informing \u2013 if you\u2019ve got something more extensive to say, such as promoting a range of products or services, you\u2019ll want the extra paper space and the additional time people will likely give to looking at it.<\/li>\n<li>Pick the right paper size and shape \u2013 not only will this define how much you can say, it can also really catch the eye. At Solopress, for example, we do everything from plain-old A5 through to strips and squares.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2><strong>4. Draft your ideas<\/strong><\/h2>\n<p>Using a sketchpad and pen\/pencil or by going digital and creating a basic plan or a <a href=\"https:\/\/www.experienceux.co.uk\/faqs\/what-is-wireframing\/\">wireframe<\/a>, you can map out how the finished product might look, being as creative or restrained as you like, to give yourself a better idea of what and how much you\u2019re going to need in the way of text and images \u2013 and also whether you might be able to do the artwork yourself or need to have someone else on it. Do several sketches if you can to give yourself more choice when the time to design arrives.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>5. Work on your copy<\/strong><\/h2>\n<p><a href=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2019\/06\/10-steps-to-flyers-and-leaflets-2.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-61154\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2019\/06\/10-steps-to-flyers-and-leaflets-2.jpg\" alt=\"Folded Flyer\" width=\"900\" height=\"216\" \/><\/a><\/p>\n<p>Before having the finished design for your shiny new leaflets or flyers, it\u2019s worth having the written content ready. When doing that, you should:<\/p>\n<ul>\n<li>Make your copy persuasive; explain why what you\u2019re advertising will benefit the reader.<\/li>\n<li>Create a headline that will immediately grab people\u2019s attention.<\/li>\n<li>Ensure your text is easy to understand so that it appeals to the broadest possible audience.<\/li>\n<li>Try to break up any long text with subheadings to make it easier to digest.<\/li>\n<li>Take into account where images might go.<\/li>\n<li>End with a call to action to encourage people to do what you\u2019re asking e.g. \u2018get in touch\u2019 or \u2018come along\u2019.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2><strong>6. Proofread your content<\/strong><\/h2>\n<p>This is hugely important. For the proofreading process, you should check for spelling and grammatical errors and see if the tone of voice used matches your company\u2019s branding. It\u2019s a good idea to read everything aloud to check that it makes sense. Even if you think you\u2019re done, proofread it again, correcting any mistakes, and ask someone else to give it a read-through, too. You don\u2019t want to take delivery of hundreds of new flyers only to spot a typo.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>7. Start your design<\/strong><\/h2>\n<p>Painfully obvious things first: make sure it looks good. By which we mean something that has an appealing layout, uses quality images or graphics, and appears professional.<\/p>\n<p>If you\u2019re not confident your skills are up to the task, get someone who knows what they\u2019re doing to make it for you. That might mean employing a designer, or using a print service that offers layout services. It\u2019s something we do at Solopress, but you might find somewhere else does it too.<\/p>\n<p>If you\u2019re going it alone or getting someone else to do it for you and you\u2019re wanting to check the design over before it goes to print, you should consider:<\/p>\n<ul>\n<li><strong>What goes where<\/strong> \u2013 make sure that it all flows and is in the right order.<\/li>\n<li><strong>Colours<\/strong> \u2013 ideally, they should fit in with either your company\u2019s branding or the tone of your leaflet and\u00a0flyers. For example, red suggests urgency, which might be great if you\u2019re wanting people to act on a limited-time offer.<\/li>\n<li><strong>Fonts<\/strong> \u2013 again, these should fit in with your branding, as well as what you\u2019re trying to sell.<\/li>\n<li><strong>Imagery<\/strong> \u2013 good quality shots are the order of the day. If they\u2019re unique, as opposed to stock photos, that\u2019s even better.<\/li>\n<\/ul>\n<p>Ensure that things don\u2019t get too complicated, either. That includes the text and the design. You can achieve this by using no more than three different fonts \u2013 any more would make it confusing to many readers. Go for short and easy to digest sentences and paragraphs, and avoid using jargon and long words as they can put some people off. Similarly, don\u2019t use too many colours \u2013 this could make the design look a bit too busy. You can use our\u00a0<a class=\"a2\" href=\"https:\/\/www.solopress.com\/create-your-own\/\"><strong>Create Your Own<\/strong><\/a>\u00a0design tool to get started.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>8. Don\u2019t forget<\/strong><\/h2>\n<p><a href=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2019\/06\/10-steps-to-flyers-and-leaflets-3.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-61157\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2019\/06\/10-steps-to-flyers-and-leaflets-3.jpg\" alt=\"Leaflet With Tear Off\" width=\"900\" height=\"216\" \/><\/a><\/p>\n<p>Contact details are just as important as what you\u2019re trying to promote. If people don\u2019t know what your web address is, where your physical shop is located, or how to get in touch to make a booking, your flyers aren\u2019t going to be drumming up any business. You should include:<\/p>\n<ul>\n<li>Email address.<\/li>\n<li>Web address.<\/li>\n<li>Phone number.<\/li>\n<li>Social links, e.g. Facebook, Twitter, Instagram, YouTube etc.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2><strong>9. Add a tear-off form\/coupon<\/strong><\/h2>\n<p>Alongside contact details, it might be worth adding a tear-off coupon or form for people to fill in. A form could invite people to enter a competition, sign up for special offers or even apply for membership. As for coupons, they can act as incentives for customers to come to your premises and also make your <strong>perforated flyers<\/strong>\u00a0stand out. Again, this is an option we at Solopress offer. If you\u2019re going with another printer, check they can do it before you place your order.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>10. Get them noticed<\/strong><\/h2>\n<p>Once you\u2019ve managed to get them designed, proofed and printed, the final step is to get your leaflets and\u00a0flyers noticed. If you have a shop or office, give them pride of place in a spot customers or clients can see them, such as by the entrance or at the checkout. If you don\u2019t, see about dropping them in places where your potential customers might be, like stores or waiting rooms. Handing them out on the street or at events can be effective, too.<\/p>\n<p>These steps can give you everything needed to craft a\u00a0<strong><a class=\"a2\" href=\"https:\/\/www.solopress.com\/flyers-leaflets\/\">leaflet or flyer<\/a><\/strong>\u00a0that will help to generate those extra sales. For a small cost, you could see an increase in business and boost in brand awareness that online marketing just can\u2019t deliver.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In today\u2019s world of social media, leaflets and flyers may seem a little \u2018old hat\u2019 for promoting your company, but when it comes to getting the word out, they can still be very effective. If you do it right, that is. Here, in 10 easy-to-follow steps, you\u2019ll learn how creating leaflets and flyers can help [&hellip;]<\/p>\n","protected":false},"author":23,"featured_media":61163,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[547],"tags":[634],"class_list":{"0":"post-61148","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business-marketing","8":"tag-flyers-leaflets"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>10 Steps To Flyers And Leaflets That Earn Business | Solopress<\/title>\n<meta name=\"description\" content=\"How can flyers and leaflets drive sales for your business? We have 10 steps to make yours a great marketing tool.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.solopress.com\/blog\/business-marketing\/10-steps-to-flyers-and-leaflets-that-earn-business\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"10 Steps To Flyers And Leaflets That Earn Business | Solopress\" \/>\n<meta property=\"og:description\" content=\"How can flyers and leaflets drive sales for your business? 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