{"id":63404,"date":"2019-09-06T16:00:10","date_gmt":"2019-09-06T15:00:10","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=63404"},"modified":"2021-06-26T10:16:33","modified_gmt":"2021-06-26T09:16:33","slug":"folded-leaflet-type-guide","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/tutorials\/folded-leaflet-type-guide\/","title":{"rendered":"Folded leaflet type guide"},"content":{"rendered":"
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Know your folds! Our insider\u2019s guide to folded leaflets<\/strong><\/h2>\n

When your message is too big to fit on a flyer, a folded leaflet<\/a> is ideal. It can provide a multi-page format without stretching to a stapled or bound booklet.<\/p>\n

For an exhibition or event, gate fold or cross fold leaflets can create an enticing front cover that unfolds to reveal an eye-opening interior.<\/p>\n

For parks, outdoor centres or tourist attractions, a map fold leaflet can become an invaluable site map for your visitors.<\/p>\n

But what are the differences between the various kinds of folded flyer<\/a> \u2013 and what are the best applications for each? We\u2019ll start with the simple stuff\u2026<\/p>\n

Half Fold<\/a>
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Imagine the world\u2019s shortest book. Just a front cover, two inside pages and a back cover. That\u2019s it. The simplest way of creating four pages from one sheet \u2013 you simply fold it in half.<\/p>\n

Example dimensions for A4 unfolded are:
\nFlat size: 210mm x 297mm
\nFolded size: 210mm x 148mm<\/p>\n

Concertina Fold<\/strong><\/a><\/h2>\n

Instead of folding a landscape sheet in half to create a half fold, we start with the sheet in a portrait orientation and fold it in half lengthwise. This creates a tall, thin, four-page leaflet called a concertina fold.<\/p>\n

Example dimensions for A4 unfolded are:
\nFlat size: 210mm x 297mm
\nFolded size: 105mm x 297mm<\/p>\n

Roll Fold<\/a>
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This one takes it up a level. Also known as a “letter fold”, it features two parallel folds, dividing each side of the sheet into three pages. The page furthest to the right is made slightly narrower than the others to allow it to take the centre position once folded in.<\/p>\n

Example dimensions for A4 unfolded are:
\nFlat size: 210mm x 297mm
\nFolded size: 99mm x 210mm<\/p>\n

Z-Fold<\/a>
\n<\/strong><\/h2>\n

Again, two parallel, vertical folds create three pages on each side \u2013 but this time, the second fold goes the opposite way. This forms a \u201cZ\u201d shape when you look at it end-on. Multiple Z folds will produce a concertina fold<\/strong>, creating yet more pages.<\/p>\n

Example dimensions for A4 unfolded are:
\nFlat size: 210mm x 297mm
\nFolded size: 99mm x 210mm<\/p>\n

Gate Fold<\/strong><\/a><\/h2>\n

This one opens up like the doors to a ballroom, adding a sense of theatre to your leaflet! The gate fold is all about the big reveal, so think hard about what you want to feature on pages 4 & 5 \u2013 make sure it\u2019s a visual treat for your audience!<\/p>\n

Example dimensions for A4 unfolded are:
\nFlat size: 210mm x 297mm
\nFolded size: 148mm x 210mm<\/p>\n

Cross Fold<\/a>
\n<\/strong><\/h2>\n

This fold will quarter the size of your original sheet by folding it in half along lengthwise, and in half again crosswise. The result is eight pages, but you may wish to treat the first four as separate pages and the rest as a poster once the reader unfolds it entirely.<\/p>\n

Example dimensions for A4 unfolded are:
\nFlat size: 210mm x 297mm
\nFolded size: 105mm x 148mm<\/p>\n

Map Fold<\/strong><\/a><\/h2>\n

Before smart phones and sat navs, there were maps, and people folded them up. An oversize sheet is Z-folded to the required width and then a horizontal fold halves the height to create a manageable, portable portrait leaflet.<\/p>\n

Example dimensions for A4 unfolded are:
\nFlat size: 210mm x 297mm
\nFolded size: 105mm x 148mm<\/p>\n

Ready to order?
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When you come to order a folded leaflet from Solopress, you\u2019ll see a number of drop-down menu options. The field marked \u201cUNFOLDED SIZE\u201d refers to the dimensions of the printed sheet before it is folded. The field marked \u201cFOLDING STYLE\u201d is where you can choose from our range of fold types.<\/p>\n

The quantity shown as \u201cpp\u201d in this field refers to the number of printed panels. For example, a half fold will result in 4 panels \u2013 the front and back pages plus 2 inside pages \u2013 so that will appear as \u201c4pp\u201d.<\/p>\n

We offer artwork templates<\/a> for all our size and fold options, and in a number of file formats, to help you to get your design perfectly print ready. Take a look at our video guide to folded leaflets<\/a> shows to see how we create each of the fold types mentioned here.<\/p>\n