{"id":63836,"date":"2019-10-06T11:39:45","date_gmt":"2019-10-06T10:39:45","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=63836"},"modified":"2020-02-10T16:54:49","modified_gmt":"2020-02-10T16:54:49","slug":"designing-for-accessibility-how-we-created-expert-approved-templates","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/print-inspiration\/designing-for-accessibility-how-we-created-expert-approved-templates\/","title":{"rendered":"Designing for accessibility: How we created expert-approved templates"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div><p>Design accessibility is a big issue. Millions of people in the UK experience problems reading printed materials, such as posters and leaflets.<\/p>\n<p>But many firms are ignoring the issue of designing for accessibility. Our <a href=\"https:\/\/www.solopress.com\/blog\/print-industry-news\/print-accessibility-survey-solopress\/\">recent survey<\/a> found 56% of businesses fail to consider accessibility needs related to conditions such as dyslexia, colour blindness and early dementia. Many businesses are creating printed materials that deliver information in a way that many <strong>people cannot understand<\/strong>.<\/p>\n<p>At Solopress we want to change that. We\u2019ve created a set of <strong>accessible design templates<\/strong> that will help you create printed materials that can be read and understood by more people.<\/p>\n<p>We created these templates:<\/p>\n<ul>\n<li><a href=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2019\/10\/Solopress-A3-Poster-Accessibility-Guidelines.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">A3 poster<\/a><\/li>\n<li><a href=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2019\/10\/Solopress-A5-Leaflet-Accessibility-Guidelines.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">A5 leaflet<\/a><\/li>\n<li><a href=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2019\/10\/Solopress-Business-Card-Accessibility-Guidelines.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">Business card<\/a><\/li>\n<\/ul>\n<p>Our templates have been added to the <strong>Assured Classification<\/strong> by the <a href=\"https:\/\/www.bdadyslexia.org.uk\/\">British Dyslexia Association<\/a>, in recognition of their accessibility for people with dyslexia. Learn how we created the templates.<\/p>\n<p>Helen Boden, CEO, British Dyslexia Association, said: \u201cThese designs are part of our Assured scheme, showing they will work for people with dyslexia. We hope people using them will see that dyslexia-friendly design is simple and makes content easier to engage with for everyone.\u201d<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>What is accessible design?<\/strong><\/h2>\n<p>Printed materials that are said to have \u201caccessible design\u201d are those created using colours, fonts and layouts that can be read by a much broader audience. This particularly includes those living with:<\/p>\n<ul>\n<li><strong>Dyslexia<\/strong> \u2013 an estimated 6.6 million people in the UK live with varying severities of dyslexia, according to the <a href=\"https:\/\/www.nhs.uk\/conditions\/dyslexia\/\">NHS<\/a>.<\/li>\n<li><strong>Colour blindness<\/strong> \u2013 3 million people are <a href=\"http:\/\/www.colourblindawareness.org\/colour-blindness\/\">colour blind<\/a> in the UK.<\/li>\n<li><strong>Visual impairments<\/strong> &#8211; 2 million people are living with <a href=\"https:\/\/www.sightadvicefaq.org.uk\/newly-diagnosed-registration\/statistics\">visual impairments<\/a> which affect their day-to-day life.<\/li>\n<li><strong>Early dementia<\/strong> &#8211; 850,000 people in the UK are currently living with <a href=\"https:\/\/www.alzheimers.org.uk\/about-us\/policy-and-influencing\/dementia-uk-report\">dementia<\/a>.<\/li>\n<li>Related disorders (ADHD\/memory issues)<\/li>\n<li><strong>Basic literacy issues<\/strong> &#8211; an estimated 8.7 million people in the UK have <a href=\"https:\/\/literacytrust.org.uk\/information\/what-is-literacy\/\">basic literary issues<\/a>.<\/li>\n<\/ul>\n<h2><\/h2>\n<h2><strong>Designing for accessibility \u2013 tips and challenges<\/strong><\/h2>\n<p>When designing our templates, we learned some valuable lessons. Here are the top tips to follow when creating accessible design.<\/p>\n<h3><strong>Use visual hierarchies for layout<\/strong><\/h3>\n<p>Visual hierarchies are an excellent way to guide your reader through the poster or pamphlet. On our <strong>A3 poster template<\/strong>, we recommend a clear title, in a large font, which should be viewable from 15 feet. The remaining text should be in a smaller font \u2013 no less that 24pt. For a leaflet or brochure, a smaller font of around 14pt is correct for body copy. <strong>Clear and descriptive headings<\/strong> explain the content that can be found in each section.<\/p>\n<h3><strong>Structure content for the scan reader<\/strong><\/h3>\n<ul>\n<li>All content should be <strong>left-aligned<\/strong>, according to <a href=\"https:\/\/www.gov.uk\/government\/publications\/inclusive-communication\/accessible-communication-formats#accessible-print-publications\">guidelines from the Government<\/a>. This gives you \u2018maximum legibility\u2019.<\/li>\n<li>The messaging should be front-loaded with the most important words.<\/li>\n<li>Content should be well spaced and able to breathe \u2013 use short paragraphs with white space between them to <strong>avoid blocks of text.<\/strong><\/li>\n<li>Ensure fonts are clear and legible. Favour sans serif fonts and avoid italics.<\/li>\n<li>Use bullet points to break down key features or a step-by-step process.<\/li>\n<li>Put black text on white background to ensure readability.<\/li>\n<\/ul>\n<h3><strong>Write in simple, plain English<\/strong><\/h3>\n<p>The content \u2013 the actual words on the poster \u2013 are as important as the design. We call this content design. Writing in simple plain English is one of the easiest ways to boost your poster\u2019s accessibility. Favour <strong>short words over long words<\/strong> and use simple words instead of complex ones. Don\u2019t overload your sentences \u2013 Government accessibility guidelines recommend 10 to 15 words per sentence. Remove unnecessary words or empty phrases from your copy. <strong>Explain jargon<\/strong> in a way that makes it relevant to the reader. Remember that <a href=\"https:\/\/www.telegraph.co.uk\/news\/2019\/01\/05\/millions-british-adults-functionally-illiterate-problem-ignored\/\">the average reading age in the UK is around 11 years old<\/a>.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>What challenges did we face?<\/strong><\/h2>\n<p>When we began designing our accessibility templates, we encountered several challenges. Here\u2019s how we used creative thinking to overcome them.<\/p>\n<h3><strong>Placing text and dealing with empty space<\/strong><\/h3>\n<p>We wanted to follow the Government and British Dyslexia Association guidelines to create left-aligned text. We realised this could cause issues around layout, with <strong>excess blank space<\/strong> and alignment with images potential problems.<\/p>\n<p>Empty space on the right-hand side of the design can be filled with graphics or imagery. This can add flourish to a poster, provided it doesn\u2019t interfere with the readability of the text.<\/p>\n<h3><strong>Brand colours and colour contrast ratio <\/strong><\/h3>\n<p>How one colour looks against another is called contrast \u2013 and there are minimum standards for colour contrast when designing for accessibility. 4.5:1 is the minimal contrast ratio as set by the Web Content Accessibility Guidelines. This ensures text can be seen against its background.<\/p>\n<p>This can be difficult when working with brand colours. <strong>Restrict the use of brand colours<\/strong> that don\u2019t meet the contrast ratio to illustrative graphics not related to the copy. For instance, in our business card template, we\u2019ve recommended you add accompanying graphics at the side of a card to fill empty space and use recognisable brand colours and icons.<\/p>\n<h3><strong>Finding the right fonts when limited to sans serif<\/strong><\/h3>\n<p>Sans serif fonts, those without extending features, are among the most readable for those with dyslexia, according to the BDA, as they have a less-crowded layout. Government guidelines also advise you to favour an \u2018simple font that spaces letters out\u2019. We advise you to favour sans serif fonts such as:<\/p>\n<ul>\n<li><strong>Helvetica<\/strong><\/li>\n<li><strong>Verdana<\/strong><\/li>\n<li><strong>Arial<\/strong><\/li>\n<\/ul>\n<p>Serifs are the additional lines or curves added to the main body of a letter. Being restricted to sans serif fonts shouldn\u2019t stunt your creativity. Adding design flourishes to areas that don\u2019t include text can enhance a simple font \u2013 without impacting on its readability.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>What resources did we use?<\/strong><\/h2>\n<p>To create the templates, we combined our own knowledge and experience with the latest best practice guidance on design accessibility from trusted sources, such as the British Dyslexia Association (BDA) and Government guidelines on creating <a href=\"https:\/\/www.gov.uk\/government\/publications\/inclusive-communication\/accessible-communication-formats#accessible-print-publications\">accessible print publications<\/a>.<\/p>\n<p>The British Dyslexia Association is a UK organisation that provides a platform for people with dyslexia. It has created a <a href=\"https:\/\/www.bdadyslexia.org.uk\/advice\/employers\/creating-a-dyslexia-friendly-workplace\/dyslexia-friendly-style-guide\">dyslexia friendly style guide<\/a>\u00a0which clearly outlines the design techniques to create printed materials readable for people with dyslexia. We also used <a href=\"https:\/\/www.sensorytrust.org.uk\/resources\/connect\/infosheet_clearlargeprint.pdf\">guidelines from the Sensory Trust<\/a> \u2013 which aims to make places more accessible.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Key accessibility design takeaways<\/strong><\/h2>\n<ul>\n<li><strong>Focus on the user. <\/strong>The best design is user-centred. That means before you start creating, you spend time understanding your audience and the challenges they face. User-centred content identifies the information people need to get from your design and makes it the main focus. Think about what they need and design it from their standpoint.<\/li>\n<li><strong>Keep it simple. <\/strong>Don\u2019t overcomplicate things. Use easy-to-read sans serif fonts to frame clear and unmistakable messages. Write in plain English and present things with clear visual hierarchies. Don\u2019t be afraid of white space \u2013 and use graphics and illustrations to help fill these gaps.<\/li>\n<\/ul>\n<p>Start designing for accessibility with Solopress. Our <a href=\"https:\/\/www.solopress.com\/posters\/\">posters<\/a> can be customised with easy-to-read text and artwork to make them suitable for a broader audience.<\/p>\n<p>Design your accessible printed materials using our design templates.<\/p>\n<h3><strong>A3 Poster (click to enlarge)<\/strong><\/h3>\n<p><a href=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2019\/10\/Solopress-A3-Poster-Accessibility-Guidelines.pdf\" target=\"blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-63773\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2019\/10\/A3-poster.png\" alt=\"Solopress A3 Poster Accessibility Guidelines\" width=\"3965\" height=\"2137\" \/><\/a><\/p>\n<h3><strong>A5 Leaflet (click to enlarge)<\/strong><\/h3>\n<p><a href=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2019\/10\/Solopress-A5-Leaflet-Accessibility-Guidelines.pdf\" target=\"blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-63767\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2019\/10\/a5-flyer.png\" alt=\"Solopress A5 Leaflet Accessibility Guidelines\" width=\"3965\" height=\"2241\" \/><\/a><\/p>\n<h3><strong>Business Card (click to enlarge)<\/strong><\/h3>\n<p><a href=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2019\/10\/Solopress-Business-Card-Accessibility-Guidelines.pdf\" target=\"blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-63770\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2019\/10\/business-card.png\" alt=\"Solopress Business Card Accessibility Guidelines\" width=\"3021\" height=\"1892\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Design accessibility is a big issue. Millions of people in the UK experience problems reading printed materials, such as posters and leaflets. But many firms are ignoring the issue of designing for accessibility. Our recent survey found 56% of businesses fail to consider accessibility needs related to conditions such as dyslexia, colour blindness and early [&hellip;]<\/p>\n","protected":false},"author":134,"featured_media":63848,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[544],"tags":[],"class_list":{"0":"post-63836","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-print-inspiration"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Accessible Design Templates: How We Made Them | Solopress<\/title>\n<meta name=\"description\" content=\"Accessible design is a big topic. Learn how we created templates that comply with designing for accessibility best practice. Get the templates.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.solopress.com\/blog\/print-inspiration\/designing-for-accessibility-how-we-created-expert-approved-templates\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Accessible Design Templates: How We Made Them | Solopress\" \/>\n<meta property=\"og:description\" content=\"Accessible design is a big topic. Learn how we created templates that comply with designing for accessibility best practice. 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