{"id":64034,"date":"2019-10-24T08:30:18","date_gmt":"2019-10-24T07:30:18","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=64034"},"modified":"2020-01-07T15:35:01","modified_gmt":"2020-01-07T15:35:01","slug":"christmas-content-dos-and-donts","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/special-occasions\/christmas-content-dos-and-donts\/","title":{"rendered":"The DOs and DON\u2019Ts of Christmas content"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div><p>In this video, we\u2019re discussing the DOs and DON\u2019Ts around the content your brand puts out at Christmas time.<\/p>\n<p>Our video explores how your tone of voice adapts during the holiday season. We discuss how well-judged content can capture the spirit of the season as well as your audience\u2019s imagination.<\/p>\n<p>We\u2019ll also discuss the importance of good timing, what sensitive areas you should avoid and how inappropriate humour can backfire on you. Watch our video for all the DOs and DON\u2019Ts.<\/p>\n<div class=\"youtube-embed\" data-video_id=\"zAPV88BLPME\"><iframe loading=\"lazy\" title=\"Christmas Marketing DOs and DON&#039;Ts | 12 Guides of Christmas\" width=\"696\" height=\"392\" src=\"https:\/\/www.youtube.com\/embed\/zAPV88BLPME?feature=oembed&#038;enablejsapi=1&#038;enablejsapi=1&#038;origin=https:\/\/www.solopress.com\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/div>\n","protected":false},"excerpt":{"rendered":"<p>In this video, we\u2019re discussing the DOs and DON\u2019Ts around the content your brand puts out at Christmas time. Our video explores how your tone of voice adapts during the holiday season. We discuss how well-judged content can capture the spirit of the season as well as your audience\u2019s imagination. We\u2019ll also discuss the importance [&hellip;]<\/p>\n","protected":false},"author":134,"featured_media":65888,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[547,553],"tags":[896],"class_list":{"0":"post-64034","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business-marketing","8":"category-special-occasions","9":"tag-christmas"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Christmas Content Dos and Don&#039;ts | Business Guide | Solopress<\/title>\n<meta name=\"description\" content=\"You need to adapt your tone of voice over Christmas without losing sight of your core brand identity. Here&#039;s our video guide to the DOs and DON&#039;Ts of Christmas content.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.solopress.com\/blog\/special-occasions\/christmas-content-dos-and-donts\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Christmas Content Dos and Don&#039;ts | Business Guide | Solopress\" \/>\n<meta property=\"og:description\" content=\"You need to adapt your tone of voice over Christmas without losing sight of your core brand identity. 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