{"id":64139,"date":"2019-11-01T12:59:14","date_gmt":"2019-11-01T12:59:14","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=64139"},"modified":"2022-11-10T15:23:10","modified_gmt":"2022-11-10T15:23:10","slug":"christmas-competition","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/special-occasions\/christmas-competition\/","title":{"rendered":"Running a Christmas competition"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div><p>It\u2019s the time for giving, and a Christmas competition could be just the thing to embrace the Christmas spirit, capture your audience\u2019s imagination, and maintain the momentum of your Christmas campaign. Plus, it marks you out as a generous business partner and associates your brand with good times.<\/p>\n<p>Here are our 7 reasons why a competition could benefit your business, plus our DOs and DON\u2019Ts of holding a competition.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>7 reason to run a Christmas competition<br \/>\n<\/strong><\/h2>\n<figure id=\"attachment_64154\" aria-describedby=\"caption-attachment-64154\" style=\"width: 150px\" class=\"wp-caption alignright\"><a href=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2019\/10\/391.png\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-64154\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2019\/10\/391.png\" alt=\"39% have entered a Christmas competition\" width=\"150\" height=\"150\" \/><\/a><figcaption id=\"caption-attachment-64154\" class=\"wp-caption-text\">39% have entered a Christmas competition<\/figcaption><\/figure>\n<h3><strong>1. <\/strong><strong>It\u2019s in keeping with the season<\/strong><\/h3>\n<p>In the Solopress Christmas Survey, 39% of people asked said that they\u2019d taken part in a Christmas themed competition. That\u2019s a strong precedent. It demonstrates that people have an experience and expectation of competitions around Christmas, so you can be reasonably confident of a strong uptake.<\/p>\n<figure id=\"attachment_64160\" aria-describedby=\"caption-attachment-64160\" style=\"width: 150px\" class=\"wp-caption alignleft\"><a href=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2019\/10\/441.png\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-64160\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2019\/10\/441.png\" alt=\"44% tempted by a competition to use a business at Christmas\" width=\"150\" height=\"150\" \/><\/a><figcaption id=\"caption-attachment-64160\" class=\"wp-caption-text\">44% tempted by a competition<\/figcaption><\/figure>\n<h3><strong>2. It\u2019s effective inbound marketing<\/strong><\/h3>\n<p>A significant chunk of the market that might not otherwise have shown interest in your business could be enticed by an attractive prize promotion. 44% of respondents in our survey felt that a competition would tempt them to use a business at Christmas time.<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>3. Keep up momentum<br \/>\n<\/strong><\/h3>\n<p>If you analyse previous years\u2019 performances you may be able to identify a particular week, or audience segment, where you could bring performance up. Google Analytics is a particularly useful tool in this regard for online businesses. A piece of promotional activity like a targeted competition could be just the ticket.<\/p>\n<h3><strong>4. Positive press<\/strong><\/h3>\n<p>A competition also represents a brilliant opportunity for some positive press &amp; PR. Let the local or national press know what you\u2019re up to, invite local bloggers and YouTubers down to take your challenge. A fun and engaging competition can attract organic publicity that helps to spread your message.<\/p>\n<h3><strong>5. A bit of theatre<\/strong><\/h3>\n<p>If you have a Mini Cooper filled with Christmas baubles in your window with a banner inviting passers-by to \u201cGuess the number of baubles in our Mini\u201d \u2013 that\u2019s guaranteed to cause a stir on the high-street, but something more modest can be just as effective. It will help with our last point about Press and PR, too. If your competition is striking, imaginative or focused on local themes, circulate a press release to generate interest.<\/p>\n<h3><strong>6. Boost your social<\/strong><\/h3>\n<p>You can use social media to boost your competition \u2013 and the competition will boost your social media! Our own experience at Solopress certainly bears this out. When a social post features a competition, it\u2019s not uncommon for us to see an 8-fold uplift in engagements versus a post with no competition element. That uplift is partly brought about with the \u00ad\u00ad\u00ad\u00ad\u00adsupport of emails directing subscribers to the post \u2013 a great way to put a rocket under your engagements!<\/p>\n<h3><strong>7. Prizes as presents<\/strong><\/h3>\n<p>Christmas and gift-giving have gone hand-in-hand since the Three Wise Men popped in for some last-minute gold, frankincense and myrrh. Giving something away as part of a competition is a good fit with the spirit of the season. Christmas is also a time when people might be feeling money pressures. The promise of a prize might hold extra appeal.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>DOs &amp; DON\u2019Ts<\/strong><\/h2>\n<p>With plenty of great reasons out there to consider setting up a Christmas competition, here are a few tips on how to make it a success.<\/p>\n<h3><strong>DON\u2019T forget the power of print<\/strong><\/h3>\n<p>Print something for people to take away. It\u2019ll mean your competition, literally stays with them. If you\u2019re busy on site, it means your contenders can participate at time and place that\u2019s convenient for them. Get creative with print. A competition can appear on <a href=\"https:\/\/www.solopress.com\/posters\/\">poster printing<\/a>, a <a href=\"https:\/\/www.solopress.com\/flyers-leaflets\/\">flyer<\/a>, a map or a placemat. You could even use <a href=\"https:\/\/www.solopress.com\/foil\/\">foil printing<\/a> to create a \u201cgolden ticket\u201d for customers to find. If you ship goods, a printed flyer in order boxes will spread the message about your competition without increasing postage costs.<\/p>\n<h3><strong>DO make the internet work for you<\/strong><\/h3>\n<p>Spread the word on sites that collate lucrative competition such as <a href=\"https:\/\/www.competitiondatabase.co.uk\/\">Competition Database<\/a> or even, if your promotion has broad appeal, Martin Lewis\u2019 celebrated <a href=\"https:\/\/www.moneysavingexpert.com\/deals\/\">Money Saving Expert<\/a> site. If you want to run an online competition but lack the digital infrastructure, sites like <a href=\"https:\/\/www.rafflecopter.com\/\">Rafflecopter<\/a> or <a href=\"https:\/\/gleam.io\/contests\">Gleam<\/a> can host the competition for you.<\/p>\n<h3><strong>DON\u2019T fall foul of the law<\/strong><\/h3>\n<p>We\u2019re printers, not lawyers, so we wouldn\u2019t dream of offering specific legal advice \u2013 sufficed to say that it can be a fine line between running a legitimate competition and holding an illegal lottery. Prize competitions and free draws are generally exempt from control under the Gambling Act 2005, but if you\u2019re in any doubt whatsoever, it\u2019s best to consult the <a href=\"http:\/\/www.gamblingcommission.gov.uk\/\">Gambling Commission<\/a> or seek legal advice.<\/p>\n<h3><strong>DO take the opportunity to showcase your business<\/strong><\/h3>\n<p>Enhance audience engagement with a challenge that\u2019s centred around your brand. If you want to cement your product offer and USPs in the minds of your audience, ask quiz questions on those subjects. They\u2019ll end up doing a lot of the hard work for you as they research the all-important answers \u2013 everyone\u2019s a winner!<\/p>\n<h3><strong>DO involve kids<\/strong><\/h3>\n<p>Christmas, as we know, is all about the marketing. But some feel that children should also be acknowledged. So be it. Print a sheet of stimulating puzzles or a tricky treasure hunt for them to complete and submit, or get them involved with a creative competition, as we did with our <a href=\"https:\/\/www.solopress.com\/blog\/solopress-news\/school-children-make-their-mark-with-solopress-competition\/\">\u201cMake Your Mark\u201d competition<\/a> \u2013 but be prepared to judge the entries, which brings us on to\u2026<\/p>\n<h3><strong>DON\u2019T over complicate it<\/strong><\/h3>\n<p>Be mindful of the fact that, once your competition entries come flooding in, you\u2019re going to have to commit resources to processing all those entries. If it\u2019s a creative competition, you\u2019ll have to whittle down the field and judge the finalists. If Christmas is peak trading for your business, it might be best to choose a mechanic like a prize draw that makes life as easy as possible.<\/p>\n<h3><strong>DO harness New Year Aspirations<\/strong><\/h3>\n<p>Maybe your brand has a focus that lends itself to life changes \u2013 to improving health, changing career or seizing control of personal finances. You could ride on that New Year upswing of hope and resolve with a competition. Invite your audience to share their aspirations \u2013 most ambitious wins!<\/p>\n<p>&nbsp;<\/p>\n<p><strong>A competition is a proven way of generating interest in your brand. If you need any support to produce materials that help get your Christmas competition off the ground, call us on 01702 460047 or use <\/strong><strong>Live Chat now<\/strong><strong>.<\/strong><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>It\u2019s the time for giving, and a Christmas competition could be just the thing to embrace the Christmas spirit, capture your audience\u2019s imagination, and maintain the momentum of your Christmas campaign. Plus, it marks you out as a generous business partner and associates your brand with good times. Here are our 7 reasons why a [&hellip;]<\/p>\n","protected":false},"author":134,"featured_media":65885,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[547,553],"tags":[896],"class_list":{"0":"post-64139","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business-marketing","8":"category-special-occasions","9":"tag-christmas"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How To Run Christmas Competitions | Business Guide | Solopress<\/title>\n<meta name=\"description\" content=\"It&#039;s a busy time, but there are plenty of reasons why a Christmas competition is worthwhile. 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